Tips Guide for Implementing Marketing Intelligence

How to lead with a Marketing Intelligence approach in your business

This Top Tips Guide will help you:

  • Understand how to navigate siloed, disparate data to drive insight
  • Identify the most important data
  • Convert insights into action
  • Understand what KPIs you should be measuring
  • Build an organizational structure for Marketing Intelligence
  • Create a plan for customer profiling
  • Leverage Marketing Intelligence for messaging and multi-channel targeting