BRIDGING THE
GAP BETWEEN
TV + DIGITAL

COMBINE THE PRECISION OF PROGRAMMATIC DATA WITH THE POWER OF TV ADVERTISING

CAST LETS YOU CONNECT 1:1 TV DATA WITH YOUR ONLINE AND OFFLINE DATA SO YOU CAN TURN ALL OF YOUR INSIGHTS INTO TRACKABLE CUSTOMER ACTIONS

WE CALL IT marketing intelligence

HOW DOES CAST WORK?

HERE'S

ROB

ROB LOVES

TV

HE’S WATCHING
A TRAVEL PROGRAM

Pre-campaign insights to let you understand your target audience’s TV viewing behavior, so you can optimize your TV planning.

We get second-by-second viewership data from Vizio about the ads and content people are watching on TV.

We connect
Rob's TV &
Digital data to
engage with Rob
across devices

We use our predictive analytics, moments triggering and trading skills across vast data sets from TV, online, macro and location.

So your multichannel campaigns become way more impactful and relevant across all devices.

MiQ’s unique IP integration enables them to provide an unrivaled 73% 1:1 TV to online device match rate.

ROB BOOKS HIS

TRIP

NOW ROB IS GOING TO ROME
THIS IS NOT A COINCIDENCE.

THIS IS

CAST