Welcome to the Inaugural Propel Quality Retreat!
Our first-ever Propel retreat will focus on resetting perceptions of programmatic advertising by working together to shape new experiences of efficiency, innovation, and performance. Shifting programmatic from what it once was as a siloed investment to what it has become—the underpinning of almost all channels and consumer touchpoints.
WHAT IS PROPEL
Digital advertising is constantly evolving, with seismic shifts every year in consumer behavior, technology advancements, regulatory shifts and corporate events that change the landscape of our space. Amidst these changes, there is a powerful need and opportunity to reshape possibilities and continuously redefine higher standards of excellence.
That is why we have launched PROPEL by MiQ, an initiative that brings together innovative leaders ready to shape the future of digital advertising. PROPEL is about harnessing our collective expertise to address industry challenges like quality in programmatic, the future of identity, the impact of AI in advertising, what it means to build and run a sustainable business, and the future of emerging products and platforms.