[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"page-listing-news":3},{"articles":4,"page":17383},[5,172,330,510,669,798,907,1052,1140,1327,1459,1602,1824,1963,2116,2246,2428,2553,2656,2792,2916,3021,3137,3271,3420,3532,3675,3713,3751,3788,3945,4084,4120,4152,4282,4394,4500,4600,4718,4831,4948,5071,5187,5314,5420,5516,5634,5730,5827,5966,6069,6205,6319,6356,6392,6427,6458,6491,6526,6559,6592,6623,6749,6877,6914,6952,6987,7024,7063,7096,7135,7178,7216,7271,7364,7417,7468,7545,8376,8462,8542,8631,8721,8814,8858,8948,8987,9094,9184,9304,9338,9378,9420,9459,9497,9541,9577,9612,9649,9747,9838,9927,10026,10101,10140,10260,10358,10486,10569,10609,10674,10774,10853,10886,10964,11007,11048,11088,11181,11219,11256,11289,11327,11368,11406,11447,11516,11554,11595,11636,11674,11715,11808,11848,11889,11969,12005,12044,12078,12121,12205,12249,12283,12323,12362,12479,12517,12555,12593,12631,12668,12708,12746,12832,12943,12980,13019,13061,13094,13133,13169,13205,13240,13279,13317,13356,13394,13433,13472,13509,13547,13583,13620,13658,13696,13732,13834,13900,14011,14052,14094,14129,14168,14204,14241,14279,14316,14355,14391,14428,14465,14502,14540,14577,14615,14648,14682,14717,14809,14845,14880,14915,14952,14984,15020,15122,15159,15196,15231,15268,15304,15339,15376,15414,15453,15489,15525,15557,15593,15635,15668,15754,15791,15830,15867,15905,15941,16063,16099,16134,16171,16206,16243,16280,16316,16351,16385,16417,16453,16489,16525,16562,16597,16633,16663,16749,16812,16849,16885,16952,16984,17020,17061,17132,17169,17205,17241,17278,17315,17347],{"id":6,"uid":7,"url":8,"type":9,"href":10,"tags":11,"first_publication_date":12,"last_publication_date":12,"slugs":13,"linked_documents":14,"lang":15,"alternate_languages":16,"data":24},"alaIvREAACwAyowR","brasil-deve-movimentar-us-144-bilhoes-em-receitas-de-video-online-ate-2029","\u002Fresources\u002Fnews\u002Fbrasil-deve-movimentar-us-144-bilhoes-em-receitas-de-video-online-ate-2029","article_news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22alaIvREAACwAyowR%22%29+%5D%5D",[],"2026-07-20T12:00:55+0000",[7],[],"pt-br",[17,21],{"id":18,"type":9,"lang":19,"uid":20},"alaIvBEAAC4AyowO","ja-jp","miq-presenta-el-estado-del-video-digital-en-latinoamerica-2026-un-nuevo-reporte-sobre-la-evolucion-del-consumo-de-video-en-la-region",{"id":22,"type":9,"lang":23,"uid":20},"ak-n5xEAACkAv8Vg","es-la",{"title":25,"external_link":26,"slices":28,"author_name":119,"author_position":34,"author_description":34,"author_image":120,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":124,"contact_formid":34,"contact_title":126,"contact_description":127,"contact_cta":34,"url_form_triggers":128,"category":131,"date":132,"featured_image":133,"thumbnail":142,"featured_description":34,"show_updated_on":123,"hide_listing":123,"articles":147,"meta_title":150,"meta_description":154,"og_title":158,"og_description":161,"og_image":164,"no_index":123},"Brasil deve movimentar US$ 14,4 bilhões em receitas de vídeo online até 2029",{"link_type":27},"Any",[29],{"variation":30,"version":31,"items":32,"primary":33,"id":117,"slice_type":118,"slice_label":34},"default","initial",[],{"anchor_id":34,"title":34,"content":35,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},null,[36,45,51,67,70,73,76,79,82,85,88,96,99,104,107,110,113],{"type":37,"text":38,"spans":39,"direction":44},"paragraph","País já lidera o consumo de vídeo digital na América Latina e deverá se tornar o segundo maior mercado internacional de FAST impulsionado pelo avanço da TV Conectada e dos modelos de streaming financiados por publicidade. \nEstes e outros indicadores estão reunidos no novo relatório da MiQ.",[40],{"start":41,"end":42,"type":43},0,290,"em","ltr",{"type":37,"text":46,"spans":47,"direction":44},"São Paulo, julho de 2026 – O Brasil consolida sua posição como um dos mercados mais avançados da América Latina na transformação do consumo de vídeo digital. Com uma média de quatro horas diárias de consumo de vídeo por usuário, o avanço da TV Conectada (CTV) e consumidores administrando múltiplas plataformas de streaming simultaneamente, o País reúne as condições para se tornar, até 2029, o segundo maior mercado internacional de FAST (Free Ad-Supported Streaming TV) em receita, superando o Canadá e alcançando US$ 14,4 bilhões em faturamento de vídeo online, conforme projeções da Omdia, empresa de pesquisa e consultoria em tecnologia, com sede em Londres. ",[48],{"start":41,"end":49,"type":50},24,"strong",{"type":37,"text":52,"spans":53,"direction":44},"Os dados fazem parte do Relatório O Panorama do Vídeo Digital na América Latina 2026,  que reúne dados proprietários da MiQ, empresa global de mídia programática, informações de mercado e projeções de diferentes fontes para analisar como a fragmentação das audiências, a evolução da TV Conectada e as mudanças no comportamento dos consumidores estão redefinindo as estratégias de mídia e publicidade na região.  ",[54,57,59],{"start":55,"end":56,"type":43},34,86,{"start":55,"end":58,"type":50},84,{"start":60,"end":61,"type":62,"data":63},120,123,"hyperlink",{"link_type":64,"url":65,"target":66},"Web","https:\u002F\u002Fwww.wearemiq.com\u002Fbr","_blank",{"type":37,"text":68,"spans":69,"direction":44},"O levantamento mostra que a televisão voltou a ocupar um papel central na rotina dos consumidores, mas sob uma nova dinâmica. Atualmente, 95% dos usuários latino-americanos acessam conteúdo por meio de Smart TVs, enquanto 45% do tempo de consumo do YouTube na região já acontece na televisão, evidenciando a convergência entre diferentes telas e plataformas. \n\nO modelo de consumo também passa por uma transformação. De acordo com o relatório,  59% dos latino-americanos afirmam preferir modelos financiados por publicidade em troca de conteúdos gratuitos ou de menor custo, consolidando o avanço dos modelos AVOD (Advertising Video on Demand) e FAST.",[],{"type":37,"text":71,"spans":72,"direction":44},"No Brasil, esse movimento é acompanhado por um consumidor altamente conectado. Um domicílio brasileiro administra, em média, 8,2 serviços de streaming, sendo 4,6 plataformas pagas e 3,6 gratuitas, refletindo um comportamento orientado por valor e uma busca crescente por flexibilidade no consumo de entretenimento. ",[],{"type":37,"text":74,"spans":75,"direction":44},"“Com este relatório, pretendemos estabelecer um novo padrão para o nosso setor na América Latina. Ele reúne um dos estudos mais abrangentes já realizados sobre a evolução do vídeo digital na região, combinando dados de mercado, inteligência proprietária, benchmarks regionais e insights de líderes do setor para oferecer uma visão estratégica do ecossistema”, afirma Camilo Salah, Vice-Presidente de Marketing para a América Latina da MiQ.",[],{"type":37,"text":77,"spans":78,"direction":44},"No mercado brasileiro, o relatório aponta que a expectativa é que os investimentos em CTV cresçam 23,7% em 2026, impulsionados pela expansão do consumo de vídeo nesse ambiente e pelo desenvolvimento de métricas capazes de integrar televisão, dispositivos móveis e desktop.",[],{"type":37,"text":80,"spans":81,"direction":44},"Outro destaque é a transformação da jornada de descoberta de conteúdo. Hoje, ela começa nas redes sociais e no YouTube, passa pelos dispositivos móveis e frequentemente termina na Smart TV. Nesse novo cenário, a recomendação social e os conteúdos esportivos ao vivo tornam-se elementos centrais para aquisição e retenção de audiência, sendo responsáveis por uma em cada três novas assinaturas de plataformas na América Latina. ",[],{"type":37,"text":83,"spans":84,"direction":44},"Embora o mercado publicitário latino-americano já tenha ultrapassado US$ 40 bilhões, com o digital representando 56,4% dos investimentos, o relatório destaca que a principal barreira para o crescimento da TV Conectada não está na falta de audiência, mas na dificuldade de mensurar alcance, frequência e resultados de forma integrada entre diferentes telas.",[],{"type":37,"text":86,"spans":87,"direction":44},"No Brasil, onde 80% dos consumidores já compraram produtos recomendados por criadores de conteúdo, a influência passou a integrar definitivamente a jornada de decisão do consumidor. Para a MiQ, isso reforça a necessidade de modelos de mensuração que considerem toda a trajetória do consumidor, desde a descoberta até a conversão, superando abordagens baseadas exclusivamente no último clique. ",[],{"type":37,"text":89,"spans":90,"direction":44},"\"O vídeo digital evoluiu para um ambiente em que televisão, plataformas de streaming, redes sociais e dispositivos móveis funcionam de forma integrada. O grande desafio agora é transformar essa fragmentação em uma visão única da jornada do consumidor, permitindo que as marcas tomem decisões mais inteligentes e construam campanhas mais eficientes\", destaca Guilherme Assumpção, Diretor-Geral do Brasil da MiQ. \n\nPara acessar o relatório completo \"O Panorama do Vídeo Digital na América Latina 2026\", clique aqui.  \n",[91],{"start":92,"end":93,"type":62,"data":94},501,512,{"link_type":64,"url":95,"target":66},"https:\u002F\u002Fbit.ly\u002F4b0hhDE",{"type":37,"text":97,"spans":98,"direction":44},"",[],{"type":37,"text":100,"spans":101,"direction":44},"Sobre a MiQ",[102],{"start":41,"end":103,"type":50},11,{"type":37,"text":105,"spans":106,"direction":44},"A MiQ é uma empresa global de tecnologia para publicidade que atua em parceria com anunciantes e agências para melhorar o desempenho de campanhas por meio de soluções programáticas orientadas por dados. Fundada em Londres em 2010, a MiQ opera atualmente em mais de 33 escritórios ao redor do mundo.",[],{"type":37,"text":108,"spans":109,"direction":44},"A empresa combina ciência de dados, inteligência artificial e tecnologia proprietária para ajudar seus clientes a tomar decisões mais informadas, otimizar campanhas digitais e maximizar o retorno sobre investimento. Como resultado, desenvolveu a Sigma, sua premiada tecnologia publicitária baseada em IA, que integra mais de 700 trilhões de sinais e múltiplas fontes de dados para proporcionar uma compreensão mais completa do comportamento das audiências.",[],{"type":37,"text":111,"spans":112,"direction":44},"Em 2026, a MiQ adquiriu as operações da Adsmovil e da Rocket Lab na América Latina, criando a maior oferta independente de dados e compra programática da região. Por meio dessa abordagem e de seus três principais produtos — MiQ Advanced TV, MiQ Intent e MiQ Commerce —, a MiQ permite que marcas e agências executem estratégias mais eficientes, mensuráveis e orientadas a resultados.",[],{"type":37,"text":97,"spans":114,"direction":44},[],"white","None","text_component$2623ef69-5cec-4ef6-b680-31dc3729054e","text_component","MiQ Marketing LATAM",{},"gradient-dark","full",false,{"link_type":125},"Document",[],[],[129],{"trigger":34,"form":130},{"link_type":125},"PRESS RELEASES","2026-07-20T16:00:00+0000",{"dimensions":134,"alt":34,"copyright":34,"url":137,"id":138,"edit":139},{"width":135,"height":136},2500,1308,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaLByf-XswRSTN_sU_PORT_HeroBanner_VideoReport_2.0_socials-LATAM.jpg?auto=format,compress","aLByf-XswRSTN_sU",{"x":41,"y":41,"zoom":140,"background":141},1,"transparent",{"dimensions":143,"alt":34,"copyright":34,"url":144,"id":145,"edit":146},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2_D2SPYvmjdZitts_PORT_Thumbnail_VideoReport_2.0_socials-LATAM5.jpg?auto=format,compress","2_D2SPYvmjdZitts",{"x":41,"y":41,"zoom":140,"background":141},[148],{"related_article":149},{"link_type":125},[151],{"type":37,"text":152,"spans":153,"direction":44},"Panorama do Vídeo Digital na América Latina 2026",[],[155],{"type":37,"text":156,"spans":157,"direction":44},"Descubra as tendências que estão redefinindo o consumo de vídeo, a TV Conectada (CTV) e as estratégias de mídia na América Latina.",[],[159],{"type":37,"text":152,"spans":160,"direction":44},[],[162],{"type":37,"text":156,"spans":163,"direction":44},[],{"dimensions":165,"alt":34,"copyright":34,"url":168,"id":169,"edit":170},{"width":166,"height":167},1200,627,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FMGJyXxxEUZgPBNmg_PORT_Cover_VideoReport_2.0_socials-LATAM8.jpg?auto=format,compress&rect=0,492,1275,666&w=1200&h=627","MGJyXxxEUZgPBNmg",{"x":41,"y":171,"zoom":140,"background":141},492,{"id":173,"uid":174,"url":175,"type":9,"href":176,"tags":177,"first_publication_date":178,"last_publication_date":179,"slugs":180,"linked_documents":182,"lang":15,"alternate_languages":183,"data":196},"ainKgBEAACgA9jve","miq-sigma-america-latina-aporta-ia-fragmentacao-da-publicidade-digital","\u002Fresources\u002Fnews\u002Fmiq-sigma-america-latina-aporta-ia-fragmentacao-da-publicidade-digital","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ainKgBEAACgA9jve%22%29+%5D%5D",[],"2026-06-16T16:44:19+0000","2026-06-16T23:07:29+0000",[181],"miq-traz-sigma-para-a-america-latina-e-aposta-em-ia-para-enfrentar-a-fragmentacao-dapublicidade-digital",[],[184,187,190,193],{"id":185,"type":9,"lang":19,"uid":186},"aiqDCBEAACwA916m","miq-sigma-expands-with-new-data-capabilities-and-ways-to-activate",{"id":188,"type":9,"lang":189,"uid":186},"aiqCzBEAACgA913K","en-ca",{"id":191,"type":9,"lang":192,"uid":186},"ainJPhEAACcA9joQ","en-gl",{"id":194,"type":9,"lang":23,"uid":195},"ainKYhEAACoA9juz","miq-lanza-sigma-latinoamerica-plataforma-impulsada-ia-transformar-senales-fragmentadas-decisiones-resultados-medibles",{"title":197,"external_link":198,"slices":199,"author_name":290,"author_position":34,"author_description":34,"author_image":291,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":292,"contact_formid":34,"contact_title":293,"contact_description":294,"contact_cta":34,"url_form_triggers":295,"category":131,"date":298,"featured_image":299,"thumbnail":306,"featured_description":307,"show_updated_on":123,"hide_listing":123,"articles":308,"meta_title":311,"meta_description":315,"og_title":319,"og_description":322,"og_image":325,"no_index":123},"MiQ traz Sigma para a América Latina e aposta em IA para enfrentar a fragmentação da\npublicidade digital",{"link_type":27},[200],{"variation":30,"version":31,"items":201,"primary":202,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":203,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[204,207,213,216,219,222,225,230,234,239,244,256,259,262,268,271,281,283,285,287],{"type":37,"text":205,"spans":206,"direction":44},"A MiQ, empresa global de mídia programática, anunciou hoje o lançamento da Sigma na América Latina, sua plataforma baseada em inteligência artificial desenvolvida para ajudar anunciantes a enfrentar um dos maiores desafios da publicidade moderna: transformar grandes volumes de dados e sinais fragmentados em decisões mais rápidas, eficientes e orientadas a resultados.",[],{"type":37,"text":208,"spans":209,"direction":44},"“À medida que os consumidores transitam entre vídeo, redes sociais, comércio digital e plataformas emergentes de chat com IA, o desafio para os profissionais de marketing mudou fundamentalmente”, afirmou John Goulding, Global Chief Strategy Officer da MiQ. “A distância entre aqueles que conseguem transformar sinais em decisões em tempo real e aqueles que não conseguem está aumentando rapidamente. A Sigma foi criada para reduzir essa distância.”",[210],{"start":211,"end":212,"type":50},204,248,{"type":37,"text":214,"spans":215,"direction":44},"O lançamento ocorre em um momento em que os consumidores alternam constantemente entre streaming, redes sociais, e-commerce, TV conectada e novas plataformas digitais, tornando cada vez mais difícil para os profissionais de marketing identificar oportunidades de mídia, mensurar resultados e tomar decisões mais estratégicas. ",[],{"type":37,"text":217,"spans":218,"direction":44},"Em apenas um ano de operação global, a Sigma já apoiou mais de 40 mil campanhas para mais de 2.300 anunciantes. As campanhas executadas por meio da plataforma geraram US$2,22 em valor para cada US$1 investido, superando as configurações tradicionais de mídia programática. Esse valor se reflete em alcance incremental, aumento de conversões e melhoria nos indicadores de custo por aquisição, validados por meio de rigorosos testes A\u002FB.",[],{"type":37,"text":220,"spans":221,"direction":44},"A plataforma foi desenvolvida para responder a um cenário em que audiências, canais e fontes de dados estão cada vez mais fragmentados. Enquanto os consumidores alternam entre assistir, navegar e comprar por meio de mais de 2.500 interações digitais por dia, as equipes de marketing precisam de ferramentas capazes de interpretar continuamente sinais, identificar padrões e transformar inteligência em ação em tempo real.",[],{"type":37,"text":223,"spans":224,"direction":44},"Até o momento, as funcionalidades da Sigma disponíveis no mercado brasileiro incluem:",[],{"type":37,"text":226,"spans":227,"direction":44},"● Watching Intelligence: fortalece a compreensão dos hábitos de consumo de vídeo dos consumidores em TV linear, streaming e vídeo social. Utiliza tecnologia ACR (Automatic Content Recognition) para entender como as pessoas consomem vídeo. Isso permite construir estratégias verdadeiramente omnichannel, com alcance genuinamente incremental.",[228],{"start":229,"end":49,"type":50},2,{"type":37,"text":231,"spans":232,"direction":44},"● Browsing Intelligence: amplia a interpretação de sinais de navegação e dados comportamentais digitais e físicos para compreender melhor a intenção e o contexto das audiências, onde as pessoas navegam e quais locais visitam, impulsionando ativações mais incrementais e eficazes.",[233],{"start":229,"end":49,"type":50},{"type":37,"text":235,"spans":236,"direction":44},"● Trading Agent: orientado a uma otimização mais ágil e inteligente, que ativa campanhas em múltiplas plataformas (cross-platform), gerando maior eficiência e agilidade por meio do uso de agentes",[237],{"start":229,"end":238,"type":50},16,{"type":37,"text":240,"spans":241,"direction":44},"● Total Measurement: modelo analítico baseado em IA que otimiza a jornada do consumidor ao conectar canais, estratégias e resultados de mídia para impulsionar o crescimento dos negócios no longo prazo.",[242],{"start":229,"end":243,"type":50},20,{"type":37,"text":245,"spans":246,"direction":44},"A plataforma Sigma também oferece funcionalidades adicionais que fazem parte dessa evolução, incluindo o Audience Building, que permite criar audiências a partir de um simples prompt; o Planning Agent, que utiliza agentes de IA para apoiar tarefas de planejamento; e o Buying Intelligence, que ajuda a compreender o comportamento dos consumidores e seus padrões de compra.",[247,250,253],{"start":248,"end":249,"type":50},105,122,{"start":251,"end":252,"type":50},186,200,{"start":254,"end":255,"type":50},269,288,{"type":37,"text":257,"spans":258,"direction":44},"Para fortalecer ainda mais as capacidades analíticas da plataforma, a MiQ expandiu a infraestrutura de dados da Sigma para incluir mais de 600 fontes de dados e 2,5 petabytes de informação, integrando sinais de parceiros globais de mídia, consumo e comportamento digital, como Samba TV, Titan OS, Google DV360 e Databricks. Essa combinação permite que os anunciantes obtenham uma visão mais abrangente das audiências e tomem decisões de mídia mais precisas e orientadas a resultados.",[],{"type":37,"text":260,"spans":261,"direction":44},"Essas capacidades são impulsionadas pelas parcerias estratégicas da MiQ e por seus 16 anos de experiência em dados e compra programática. A Sigma transforma esses insights em ação em 16 ambientes de mídia que abrangem tanto a web aberta quanto ecossistemas fechados, incluindo Google e YouTube.",[],{"type":37,"text":263,"spans":264,"direction":44},"“A América Latina é uma região onde a complexidade da mídia, a fragmentação das audiências e a necessidade de eficiência crescem rapidamente. Com a Sigma, queremos oferecer aos nossos clientes uma forma mais inteligente de conectar dados, decisões e resultados incrementais em tempo real”, afirmou Charlie Álvarez, SVP Strategy & Operations, Latin America da MiQ. “A Sigma tem como objetivo ajudar marcas e agências a tomarem melhores decisões com mais velocidade, clareza e capacidade de ação.”",[265],{"start":266,"end":267,"type":50},298,355,{"type":37,"text":269,"spans":270,"direction":44},"Nos próximos meses, a MiQ promoverá experiências exclusivas para demonstrar a Sigma em funcionamento e aproximar o futuro da publicidade baseada em IA dos principais mercados da América Latina, incluindo México, Brasil, Argentina, Chile e Colômbia.",[],{"type":37,"text":272,"spans":273,"direction":44},"Para mais informações ou para solicitar uma demonstração, acesse: https:\u002F\u002Fwww.wearemiq.com\u002Fbr\u002Fsigm\n\nSobre a MiQ",[274,279],{"start":275,"end":276,"type":62,"data":277},66,100,{"link_type":64,"url":278,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fbr\u002Fsigma",{"start":276,"end":280,"type":50},111,{"type":37,"text":105,"spans":282,"direction":44},[],{"type":37,"text":108,"spans":284,"direction":44},[],{"type":37,"text":111,"spans":286,"direction":44},[],{"type":37,"text":97,"spans":288,"direction":44},[],"text_component$e692374c-d6ab-4f7d-abd8-5e2639179e82","MiQ Marketing",{},{"link_type":125},[],[],[296],{"trigger":34,"form":297},{"link_type":125},"2026-06-16T11:30:00+0000",{"dimensions":300,"alt":34,"copyright":34,"url":303,"id":304,"edit":305},{"width":301,"height":302},1600,619,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FajF4V41P9HI4UlP1_EMAIL-SIGMA-BANNER2.jpg?auto=format,compress","ajF4V41P9HI4UlP1",{"x":41,"y":41,"zoom":140,"background":141},{},"Plataforma já foi utilizada por mais de 2.300 anunciantes globalmente e apresentou ganhos comprovados em alcance, conversões e eficiência de mídia",[309],{"related_article":310},{"link_type":125},[312],{"type":37,"text":313,"spans":314,"direction":44},"MiQ Sigma Expands with New Data, Capabilities and Ways to Activate ",[],[316],{"type":37,"text":317,"spans":318,"direction":44},"MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution expands its global footprint, introduces new AI-powered browsing and measurement capabilities, and deepens activation across the world’s most important media environments. ",[],[320],{"type":37,"text":313,"spans":321,"direction":44},[],[323],{"type":37,"text":317,"spans":324,"direction":44},[],{"dimensions":326,"alt":34,"copyright":34,"url":327,"id":328,"edit":329},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaikZXweQX7-eXHhQ_SIGMA-PRESS_RELEASE-NTH-_DEGREE-2026.jpg?auto=format,compress&rect=0,1,1200,627&w=1200&h=627","aikZXweQX7-eXHhQ",{"x":41,"y":140,"zoom":140,"background":141},{"id":331,"uid":332,"url":34,"type":9,"href":333,"tags":334,"first_publication_date":335,"last_publication_date":335,"slugs":336,"linked_documents":337,"lang":192,"alternate_languages":338,"data":339},"ainNbxEAACoA9kBd","miq-sigma-expands-with-new-data-capabilities-and-ways-to-activate-in","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ainNbxEAACoA9kBd%22%29+%5D%5D",[],"2026-06-11T12:31:54+0000",[186],[],[],{"title":340,"external_link":341,"slices":342,"author_name":290,"author_position":34,"author_description":34,"author_image":476,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":477,"contact_formid":34,"contact_title":478,"contact_description":479,"contact_cta":34,"url_form_triggers":480,"category":131,"date":483,"featured_image":484,"thumbnail":489,"featured_description":490,"show_updated_on":123,"hide_listing":491,"articles":492,"meta_title":495,"meta_description":498,"og_title":501,"og_description":504,"og_image":507,"no_index":491},"MiQ Sigma Expands with New Data, Capabilities and Ways to Activate",{"link_type":27},[343],{"variation":30,"version":31,"items":344,"primary":345,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":346,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[347,361,364,367,373,378,381,387,392,394,405,411,417,423,426,436,438,443,446,448,453,462,474],{"type":37,"text":348,"spans":349,"direction":44},"Mumbai, India, 11th June 2026: MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands its global footprint, introduces new AI-powered planning and measurement capabilities and deepens activation across the world’s most important media environments.",[350,352,356],{"start":41,"end":351,"type":50},30,{"start":353,"end":55,"type":62,"data":354},31,{"link_type":64,"url":355,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002F",{"start":357,"end":358,"type":62,"data":359},130,135,{"link_type":64,"url":360,"target":66},"https:\u002F\u002Fwearemiq.com\u002Fsigma",{"type":37,"text":362,"spans":363,"direction":44},"Since Sigma’s global launch in June 2025, the technology has powered over 40,000 campaigns for more than 2,300 advertisers. Testing shows that Sigma campaigns have returned $2.22 in value for every $1 spent when compared to standard programmatic campaign setups. That value comes in the form of incremental reach, increased conversions and improved cost per acquisition in rigorous A\u002FB testing.",[],{"type":37,"text":365,"spans":366,"direction":44},"The success of Sigma is due to its ability to address today’s increasingly fragmented landscape, where consumers are bouncing between watching, browsing and buying in over 2,500 daily digital interactions. Marketers need systems that can continuously interpret signals, identify patterns and make decisions in real time.",[],{"type":37,"text":368,"spans":369,"direction":44},"“As consumers move across video, social, commerce and emerging AI chat platforms, the challenge for marketers has shifted. The gap between those who can and cannot turn signals into real-time decisions is widening fast. Sigma was built to close that gap,” said John Goulding, Global Chief Strategy Officer at MiQ. ",[370],{"start":371,"end":372,"type":50},261,312,{"type":37,"text":374,"spans":375,"direction":44},"Varun Mohan, Chief Commercial Officer India, MiQ spoke directly to Indian market potential, \"India represents one of the most dynamic and complex digital advertising markets in the world. Consumers are navigating an extraordinary range of platforms, languages, and purchase journeys and the need for a system that can make sense of fragmented signals in real time has never been greater. Sigma is exactly that system.” ",[376],{"start":41,"end":377,"type":50},48,{"type":37,"text":379,"spans":380,"direction":44},"To continue addressing client needs, MiQ has announced the following new major capabilities for India:",[],{"type":382,"text":383,"spans":384,"direction":44},"list-item","Watching Intelligence: Helps marketers discover TV and video viewing insights - now covering global TV viewing data and including YouTube and Social video - related to the most valuable audiences, competitors and brands across linear, streaming, YouTube and social, to drive smarter reach, frequency and supply decisions.",[385],{"start":41,"end":386,"type":50},23,{"type":382,"text":388,"spans":389,"direction":44},"Browsing Intelligence: Enables marketers to better understand and reach today’s online consumer in the consideration phase. Users can tap into market-leading insights that showcase omnichannel behavioural, contextual, attention and AI trends to optimise reaching consumers in the mid-funnel moments that drive brand choice.",[390],{"start":41,"end":391,"type":50},22,{"type":37,"text":97,"spans":393,"direction":44},[],{"type":37,"text":395,"spans":396,"direction":44},"To give marketers the most complete view of the consumer, MiQ has increased the size of Sigma’s data spine to over 600 feeds and 2.5 petabytes of information from providers like Circana, TitanOS, Evertune and expanded AI architecture integrations with Databricks.",[397,400,402],{"start":398,"end":399,"type":50},109,157,{"start":401,"end":211,"type":50},178,{"start":403,"end":404,"type":50},252,262,{"type":37,"text":406,"spans":407,"direction":44},"Data partnerships are critical to the success of Sigma. These decisions are powered by MiQ’s partnerships and 16 years of trading data. Sigma then turns those insights into action across 16 open web and walled garden media environments, including Google and YouTube.",[408],{"start":409,"end":410,"type":50},247,265,{"type":37,"text":412,"spans":413,"direction":44},"“Something powerful happened when we brought data and decisioning together in a single AI-powered system. With Sigma, our traders have been making twice as many optimizations as before and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both,” continued John Goulding.",[414],{"start":415,"end":416,"type":50},349,362,{"type":37,"text":418,"spans":419,"direction":44},"“Our goal in India is to simplify the increasingly complex and fragmented media environment, and drive connected, accountable outcomes across screens. We're looking forward to giving Indian marketers access to the same AI-powered capabilities that have already delivered proven results for over 2,300 advertisers globally,\" Varun Mohan further added.",[420],{"start":421,"end":422,"type":50},324,335,{"type":37,"text":424,"spans":425,"direction":44},"Sigma is live in all of MiQ’s operating regions around the world. All of today's updates are available immediately in India, the U.S., Canada, the U.K., Australia, and select international markets, with additional global rollout continuing through the remainder of 2026. This includes the addition of Sigma’s Planning Agent, launched today in the U.S. and coming to the Indian market soon. ",[],{"type":37,"text":427,"spans":428,"direction":44},"For more information or to request a demo, visit wearemiq.com\u002Fsigma.",[429,434],{"start":430,"end":431,"type":62,"data":432},49,67,{"link_type":64,"url":433,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fsigma",{"start":431,"end":435,"type":43},68,{"type":37,"text":97,"spans":437,"direction":44},[],{"type":37,"text":439,"spans":440,"direction":44},"About MiQ",[441],{"start":41,"end":442,"type":50},9,{"type":37,"text":444,"spans":445,"direction":44},"MiQ is a global programmatic services and technology partner that works with advertisers and agencies to enhance their campaign performance. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help clients make more informed decisions, optimize digital campaigns, and maximize return on investment. At the core of its offering is Sigma, MiQ’s award-winning AI-powered technology, which integrates hundreds of data sources and signals to deliver a comprehensive view of audience behavior and drive more effective marketing outcomes.",[],{"type":37,"text":97,"spans":447,"direction":44},[],{"type":37,"text":449,"spans":450,"direction":44},"Media Contact",[451],{"start":41,"end":452,"type":50},13,{"type":37,"text":454,"spans":455,"direction":44},"Namrata Aswani\nDirector - Marketing & PR, MiQ\n+91 9920710261 | namrata.aswani@miqdigital.com ",[456],{"start":457,"end":458,"type":62,"data":459},63,92,{"link_type":64,"url":460,"target":461},"mailto:namrata.aswani@miqdigital.com","_self",{"type":37,"text":463,"spans":464,"direction":44},"Jemin Shah | Lakshender Angras\nTeam PR Pundit Havas Red\n+91 9833908771 | +91 8447062223\njemin.shah@prpundithavasred.com | lakshender.angras@prpundithavasred.com",[465,470],{"start":466,"end":467,"type":62,"data":468},88,119,{"link_type":64,"url":469,"target":461},"mailto:jemin.shah@prpundithavasred.com",{"start":249,"end":471,"type":62,"data":472},160,{"link_type":64,"url":473,"target":461},"mailto:lakshender.angras@prpundithavasred.com",{"type":37,"text":97,"spans":475,"direction":44},[],{},{"link_type":125},[],[],[481],{"trigger":34,"form":482},{"link_type":125},"2026-06-11T11:30:00+0000",{"dimensions":485,"alt":34,"copyright":34,"url":487,"id":328,"edit":488},{"width":166,"height":486},628,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaikZXweQX7-eXHhQ_SIGMA-PRESS_RELEASE-NTH-_DEGREE-2026.jpg?auto=format,compress",{"x":41,"y":41,"zoom":140,"background":141},{},"2,300 Clients Have Run On Sigma; Results show $2.22 in Value vs. $1 Spent Elsewhere",true,[493],{"related_article":494},{"link_type":125},[496],{"type":37,"text":313,"spans":497,"direction":44},[],[499],{"type":37,"text":317,"spans":500,"direction":44},[],[502],{"type":37,"text":313,"spans":503,"direction":44},[],[505],{"type":37,"text":317,"spans":506,"direction":44},[],{"dimensions":508,"alt":34,"copyright":34,"url":327,"id":328,"edit":509},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":511,"uid":512,"url":34,"type":9,"href":513,"tags":514,"first_publication_date":515,"last_publication_date":515,"slugs":516,"linked_documents":518,"lang":192,"alternate_languages":519,"data":520},"aiqXthEAACwA949O","miq-sigma-expands-with-new-data-capabilities-and-ways-to-activate-coe","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aiqXthEAACwA949O%22%29+%5D%5D",[],"2026-06-11T12:18:18+0000",[517],"miq-builds-on-sigmas-global-momentum-with-expanded-data-new-ai-capabilities-and-greater-reach",[],[],{"title":521,"external_link":522,"slices":523,"author_name":290,"author_position":34,"author_description":34,"author_image":640,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":641,"contact_formid":34,"contact_title":642,"contact_description":643,"contact_cta":34,"url_form_triggers":644,"category":131,"date":483,"featured_image":647,"thumbnail":650,"featured_description":490,"show_updated_on":123,"hide_listing":491,"articles":651,"meta_title":654,"meta_description":657,"og_title":660,"og_description":663,"og_image":666,"no_index":491},"MiQ Builds on Sigma's Global Momentum with Expanded Data, New AI Capabilities and Greater Reach",{"link_type":27},[524],{"variation":30,"version":31,"items":525,"primary":526,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":527,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[528,540,543,546,549,552,554,557,561,566,568,571,574,577,580,583,588,590,593,598,601,604,607,618,620,622,625,631,638],{"type":37,"text":529,"spans":530,"direction":44},"INDIA, BENGALURU — June 11, 2026 —  MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands its global footprint, introduces new AI-powered planning and measurement capabilities and deepens activation across the world’s most important media environments.",[531,533,537],{"start":41,"end":532,"type":50},35,{"start":534,"end":535,"type":62,"data":536},36,39,{"link_type":64,"url":355,"target":66},{"start":358,"end":538,"type":62,"data":539},140,{"link_type":64,"url":360,"target":66},{"type":37,"text":541,"spans":542,"direction":44},"\"As consumers move across video, social, commerce, and emerging AI chat platforms, the challenge for marketers has shifted,\" said John Goulding, Global Chief Strategy Officer at MiQ. \"The gap between those who can and cannot turn signals into real-time decisions is widening fast. Sigma was built to close that gap.”",[],{"type":37,"text":544,"spans":545,"direction":44},"Since Sigma’s launch one year ago, the technology has powered over 40,000 campaigns for more than 2,300 advertisers. Testing shows that Sigma campaigns have returned $2.22 in value for every $1 spent when compared to standard programmatic campaign setups. That value comes in the form of incremental reach, increased conversions, and improved cost per acquisition in rigorous A\u002FB testing.",[],{"type":37,"text":547,"spans":548,"direction":44},"Built at MiQ's Bengaluru Centre of Excellence, Sigma showcases India's growing role in shaping the future of global advertising technology. Combining deep expertise in engineering, data science and AI, teams at the CoE played a central role in building the platform to solve the industry's fragmentation challenge and enable faster, smarter and more connected decision-making. Developed in collaboration with global product teams, local markets and customers, Sigma's capabilities are now powering marketers across the world. ",[],{"type":37,"text":550,"spans":551,"direction":44},"“Behind every Sigma capability is a global team of engineers, data scientists and product leaders working together to turn complexity into competitive advantage for our clients. The Bengaluru Centre of Excellence has been instrumental in building and scaling the AI, data and activation capabilities that power Sigma today. We are incredibly proud to contribute to a platform that is redefining how marketers plan, activate and measure media in an increasingly fragmented world,” said Ramya Parashar, Chief Operating Officer at MiQ. ",[],{"type":37,"text":365,"spans":553,"direction":44},[],{"type":37,"text":555,"spans":556,"direction":44},"To continue addressing those needs, MiQ announced two new major capabilities:",[],{"type":382,"text":558,"spans":559,"direction":44},"Sigma Planning Agent: Helps marketers turn a single conversational prompt into a media plan in minutes, with audience, channel, and tactical recommendations ready to be actioned. Planners can now spend less time stitching together inputs and more time shaping ready-to-launch strategy. The Planning agent joins the Trading Agent launched last year to give marketers end-to-end activation capabilities.",[560],{"start":41,"end":391,"type":50},{"type":382,"text":562,"spans":563,"direction":44},"Sigma Total Measurement: Helps marketers optimize the full consumer journey to drive long-term sales growth, not just short-term media KPIs. Sigma users can now see how channels work together, identify where investment is compounding, and reinvest with greater confidence.",[564],{"start":41,"end":565,"type":50},25,{"type":37,"text":97,"spans":567,"direction":44},[],{"type":37,"text":569,"spans":570,"direction":44},"To give marketers the most complete view of the consumer, MiQ has increased the size of Sigma’s data spine to over 600 feeds and 2.5 petabytes of information from providers like Circana, TitanOS, Evertune, and expanded AI architecture integrations with Databricks.",[],{"type":37,"text":572,"spans":573,"direction":44},"\"Our commitment to AI and data has given our world-class engineering team the foundation to build something that genuinely addresses what marketers are up against – turning fragmentation and complexity into compounding, measurable value for our clients,\" said Krishnakumar Govindarajan, Chief Technology Officer at MiQ.",[],{"type":37,"text":575,"spans":576,"direction":44},"These decisions are powered by MiQ’s partnerships and 16 years of trading data. Sigma then turns those insights into action across 16 open web and walled garden media environments, including Google and YouTube.",[],{"type":37,"text":578,"spans":579,"direction":44},"“Something powerful happened when we brought data and decisioning together in a single AI-powered system,” continued Goulding. “With Sigma, our traders have been making twice as many optimizations as before, and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both.” ",[],{"type":37,"text":581,"spans":582,"direction":44},"Sigma is live in all of MiQ’s operating regions around the world. The majority of today's updates are available immediately in 18 countries globally, with additional rollouts continuing through the remainder of 2026. Sigma’s Planning Agent, launched formally today in the U.S., is expected to arrive in select international markets soon. ",[],{"type":37,"text":427,"spans":584,"direction":44},[585,587],{"start":430,"end":431,"type":62,"data":586},{"link_type":64,"url":433,"target":66},{"start":431,"end":435,"type":43},{"type":37,"text":97,"spans":589,"direction":44},[],{"type":37,"text":439,"spans":591,"direction":44},[592],{"start":41,"end":442,"type":50},{"type":37,"text":594,"spans":595,"direction":44},"Join the Innovation and explore career opportunities at MiQ's Bengaluru Center of Excellence! ",[596],{"start":41,"end":597,"type":50},94,{"type":37,"text":599,"spans":600,"direction":44},"MiQ is a global programmatic services and technology partner that works with advertisers and agencies to enhance their campaign performance. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. Our Center of Excellence in Bengaluru makes this possible. Bringing together over 300 expert analysts and award-winning data scientists, the team takes innovation to a whole new level. It’s thanks to this incredible expertise and diverse thinking that we’re able to push boundaries, and create industry-leading technology.",[],{"type":37,"text":602,"spans":603,"direction":44},"This has led us to MiQ Sigma, our AI-powered advertising technology. It’s been built on deep knowledge of AI and data, and with plenty of critical thinking.As a result, MiQ Sigma connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. It also helps our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. Because we constantly use tech to go beyond our clients’ expectations, a career at our Center of Excellence is far from average.",[],{"type":37,"text":605,"spans":606,"direction":44},"MiQ Sigma is more than just a platform - it's a blueprint for the future of AI-led marketing, talent, and data coming together to shape the next decade of advertising. And it starts right here in India! ",[],{"type":37,"text":608,"spans":609,"direction":44},"To learn more about the future of advertising - from the heart of India - join the Innovation and explore career opportunities at MiQ's Bengaluru Center of Excellence! Please visit the career page and become part of the future of programmatic advertising!",[610,613],{"start":611,"end":612,"type":50},74,255,{"start":614,"end":615,"type":62,"data":616},185,196,{"link_type":64,"url":617,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fcareers",{"type":37,"text":97,"spans":619,"direction":44},[],{"type":37,"text":97,"spans":621,"direction":44},[],{"type":37,"text":449,"spans":623,"direction":44},[624],{"start":41,"end":452,"type":50},{"type":37,"text":626,"spans":627,"direction":44},"Isha Kothari\nMiQ Digital India Pvt Ltd\nisha.kothari@miqdigital.com",[628],{"start":535,"end":275,"type":62,"data":629},{"link_type":64,"url":630,"target":461},"mailto:isha.kothari@miqdigital.com",{"type":37,"text":632,"spans":633,"direction":44},"Swati Verma\nBurson India\nswati.verma@genesis-bcw.com ",[634],{"start":565,"end":635,"type":62,"data":636},53,{"link_type":64,"url":637,"target":461},"mailto:swati.verma@genesis-bcw.com ",{"type":37,"text":97,"spans":639,"direction":44},[],{},{"link_type":125},[],[],[645],{"trigger":34,"form":646},{"link_type":125},{"dimensions":648,"alt":34,"copyright":34,"url":487,"id":328,"edit":649},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":141},{},[652],{"related_article":653},{"link_type":125},[655],{"type":37,"text":313,"spans":656,"direction":44},[],[658],{"type":37,"text":317,"spans":659,"direction":44},[],[661],{"type":37,"text":313,"spans":662,"direction":44},[],[664],{"type":37,"text":317,"spans":665,"direction":44},[],{"dimensions":667,"alt":34,"copyright":34,"url":327,"id":328,"edit":668},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":670,"uid":671,"url":34,"type":9,"href":672,"tags":673,"first_publication_date":674,"last_publication_date":674,"slugs":675,"linked_documents":676,"lang":192,"alternate_languages":677,"data":678},"ainMcxEAAC0A9j7E","miq-sigma-expands-with-new-data-capabilities-and-ways-to-activate-sea","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ainMcxEAAC0A9j7E%22%29+%5D%5D",[],"2026-06-11T14:13:33+0000",[186],[],[],{"title":340,"external_link":679,"slices":680,"author_name":290,"author_position":34,"author_description":34,"author_image":769,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":770,"contact_formid":34,"contact_title":771,"contact_description":772,"contact_cta":34,"url_form_triggers":773,"category":131,"date":483,"featured_image":776,"thumbnail":779,"featured_description":490,"show_updated_on":123,"hide_listing":491,"articles":780,"meta_title":783,"meta_description":786,"og_title":789,"og_description":792,"og_image":795,"no_index":491},{"link_type":27},[681],{"variation":30,"version":31,"items":682,"primary":683,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":684,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[685,696,698,701,703,705,708,711,715,717,720,723,725,728,731,736,738,741,743,745,748,756,758,761],{"type":37,"text":686,"spans":687,"direction":44},"June 11, 2026 — MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands its global footprint, introduces new AI-powered planning and measurement capabilities, and deepens activation across the world’s most important media environments.",[688,690,693],{"start":41,"end":689,"type":50},14,{"start":238,"end":691,"type":62,"data":692},19,{"link_type":64,"url":355,"target":66},{"start":694,"end":60,"type":62,"data":695},115,{"link_type":64,"url":360,"target":66},{"type":37,"text":541,"spans":697,"direction":44},[],{"type":37,"text":699,"spans":700,"direction":44},"MiQ Head of Sales, South East Asia, Er Wei Ting, said, “For advertisers in Southeast Asia, fragmentation across data and platforms remains one of the biggest barriers to efficient growth. Sigma is helping solve that by unifying planning, decisioning and activation across walled gardens and programmatic environments, so brands can improve cross-channel efficiency and move with a much clearer view of the consumer. With Sigma's new capabilities, advertisers can act with more confidence, scale faster and make better investment decisions across the full consumer journey.”",[],{"type":37,"text":544,"spans":702,"direction":44},[],{"type":37,"text":365,"spans":704,"direction":44},[],{"type":37,"text":706,"spans":707,"direction":44},"To continue addressing those needs, MiQ has announced two new major capabilities available in South East Asia:",[],{"type":382,"text":388,"spans":709,"direction":44},[710],{"start":41,"end":391,"type":50},{"type":382,"text":712,"spans":713,"direction":44},"Sigma Total Measurement: Helps marketers optimise the full consumer journey to drive long-term sales growth, not just short-term media KPIs. Sigma users can now see how channels work together, identify where investment is compounding, and reinvest with greater confidence.",[714],{"start":41,"end":49,"type":50},{"type":37,"text":97,"spans":716,"direction":44},[],{"type":37,"text":718,"spans":719,"direction":44},"To give marketers the most complete view of the consumer, MiQ has increased the size of Sigma’s data spine to over 600 feeds and 2.5 petabytes of information from global providers like Circana, TitanOS, Evertune, and expanded AI architecture integrations with Databricks.  ",[],{"type":37,"text":721,"spans":722,"direction":44},"Brian Stempeck, CEO and co-founder of AI brand optimisation platform Evertune said, \"AI search visibility data is only as valuable as what you do with it. When that signal is combined in real time with what consumers are watching and buying, and then connected directly to planning and activation, it stops being a research exercise and starts driving real decisions. That's exactly what the Sigma integration makes possible.\"",[],{"type":37,"text":575,"spans":724,"direction":44},[],{"type":37,"text":726,"spans":727,"direction":44},"“Something powerful happened when we brought data and decisioning together in a single AI-powered system,” continued Goulding. “With Sigma, our traders have been making twice as many optimisations as before, and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both.”",[],{"type":37,"text":729,"spans":730,"direction":44},"Sigma is live in all of MiQ’s operating regions around the world. All of today's updates are available immediately across Singapore, Thailand, Malaysia, Indonesia and 18 countries in total globally, with additional global rollouts continuing through the remainder of 2026. This includes the addition of Sigma’s Planning Agent, launched today in the U.S., and coming to the South East Asian market soon.  ",[],{"type":37,"text":427,"spans":732,"direction":44},[733,735],{"start":430,"end":431,"type":62,"data":734},{"link_type":64,"url":433,"target":66},{"start":431,"end":435,"type":43},{"type":37,"text":97,"spans":737,"direction":44},[],{"type":37,"text":439,"spans":739,"direction":44},[740],{"start":41,"end":442,"type":50},{"type":37,"text":444,"spans":742,"direction":44},[],{"type":37,"text":97,"spans":744,"direction":44},[],{"type":37,"text":449,"spans":746,"direction":44},[747],{"start":41,"end":452,"type":50},{"type":37,"text":749,"spans":750,"direction":44},"Julie Wright\nThird Avenue Group\n0455 500 180\t\njulie@thirdavenue.com.au \t\t ",[751],{"start":752,"end":753,"type":62,"data":754},46,71,{"link_type":64,"url":755,"target":461},"mailto:julie@thirdavenue.com.au ",{"type":37,"text":97,"spans":757,"direction":44},[],{"type":37,"text":759,"spans":760,"direction":44},"Rochelle Burbury",[],{"type":37,"text":762,"spans":763,"direction":44},"Third Avenue Group\n0408 774 577\nrochelle@thirdavenue.com.au",[764],{"start":765,"end":766,"type":62,"data":767},32,59,{"link_type":64,"url":768,"target":461},"mailto:rochelle@thirdavenue.com.au",{},{"link_type":125},[],[],[774],{"trigger":34,"form":775},{"link_type":125},{"dimensions":777,"alt":34,"copyright":34,"url":487,"id":328,"edit":778},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":141},{},[781],{"related_article":782},{"link_type":125},[784],{"type":37,"text":313,"spans":785,"direction":44},[],[787],{"type":37,"text":317,"spans":788,"direction":44},[],[790],{"type":37,"text":313,"spans":791,"direction":44},[],[793],{"type":37,"text":317,"spans":794,"direction":44},[],{"dimensions":796,"alt":34,"copyright":34,"url":327,"id":328,"edit":797},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":191,"uid":186,"url":799,"type":9,"href":800,"tags":801,"first_publication_date":802,"last_publication_date":802,"slugs":803,"linked_documents":804,"lang":192,"alternate_languages":805,"data":810},"\u002Fresources\u002Fnews\u002Fmiq-sigma-expands-with-new-data-capabilities-and-ways-to-activate","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ainJPhEAACcA9joQ%22%29+%5D%5D",[],"2026-06-11T11:13:45+0000",[186],[],[806,807,808,809],{"id":185,"type":9,"lang":19,"uid":186},{"id":188,"type":9,"lang":189,"uid":186},{"id":194,"type":9,"lang":23,"uid":195},{"id":173,"type":9,"lang":15,"uid":174},{"title":340,"external_link":811,"slices":812,"author_name":290,"author_position":34,"author_description":34,"author_image":878,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":879,"contact_formid":34,"contact_title":880,"contact_description":881,"contact_cta":34,"url_form_triggers":882,"category":131,"date":483,"featured_image":885,"thumbnail":888,"featured_description":490,"show_updated_on":123,"hide_listing":123,"articles":889,"meta_title":892,"meta_description":895,"og_title":898,"og_description":901,"og_image":904,"no_index":123},{"link_type":27},[813],{"variation":30,"version":31,"items":814,"primary":815,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":816,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[817,825,827,829,831,833,837,840,843,846,848,851,854,859,861,864,866,868,871],{"type":37,"text":818,"spans":819,"direction":44},"NEW YORK & LONDON – June 11, 2026 — MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands its global footprint, introduces new AI-powered planning and measurement capabilities, and deepens activation across the world’s most important media environments.",[820,821,823],{"start":41,"end":55,"type":50},{"start":534,"end":535,"type":62,"data":822},{"link_type":64,"url":355,"target":66},{"start":358,"end":538,"type":62,"data":824},{"link_type":64,"url":360,"target":66},{"type":37,"text":541,"spans":826,"direction":44},[],{"type":37,"text":544,"spans":828,"direction":44},[],{"type":37,"text":365,"spans":830,"direction":44},[],{"type":37,"text":555,"spans":832,"direction":44},[],{"type":382,"text":558,"spans":834,"direction":44},[835],{"start":41,"end":836,"type":50},21,{"type":382,"text":562,"spans":838,"direction":44},[839],{"start":41,"end":49,"type":50},{"type":37,"text":841,"spans":842,"direction":44},"To give marketers the most complete view of the consumer, MiQ has increased the size of Sigma’s data spine to over 600 feeds and 2.5 petabytes of information from providers like Circana, TitanOS, Evertune, and expanded AI architecture integrations with Databricks.  ",[],{"type":37,"text":844,"spans":845,"direction":44},"Data partnerships are critical to the success of Sigma. Brian Stempeck, CEO and co-founder of AI brand optimization platform Evertune said, \"AI search visibility data is only as valuable as what you do with it. When that signal is combined in real time with what consumers are watching and buying, and then connected directly to planning and activation, it stops being a research exercise and starts driving real decisions. That's exactly what the Sigma integration makes possible.\"",[],{"type":37,"text":575,"spans":847,"direction":44},[],{"type":37,"text":849,"spans":850,"direction":44},"“Something powerful happened when we brought data and decisioning together in a single AI-powered system,” continued Goulding. “With Sigma, our traders have been making twice as many optimizations as before, and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both.”",[],{"type":37,"text":852,"spans":853,"direction":44},"Sigma is live in all of MiQ’s operating regions around the world. The majority of today's updates are available immediately in the U.S., Canada, the U.K., Australia, and select international markets, with additional global rollout continuing through the remainder of 2026.",[],{"type":37,"text":427,"spans":855,"direction":44},[856,858],{"start":430,"end":431,"type":62,"data":857},{"link_type":64,"url":433,"target":66},{"start":431,"end":435,"type":43},{"type":37,"text":97,"spans":860,"direction":44},[],{"type":37,"text":439,"spans":862,"direction":44},[863],{"start":41,"end":442,"type":50},{"type":37,"text":444,"spans":865,"direction":44},[],{"type":37,"text":97,"spans":867,"direction":44},[],{"type":37,"text":449,"spans":869,"direction":44},[870],{"start":41,"end":452,"type":50},{"type":37,"text":872,"spans":873,"direction":44},"Nicole Sullivan\nGregory\nnsullivan@gregoryagency.com ",[874],{"start":49,"end":875,"type":62,"data":876},52,{"link_type":64,"url":877,"target":461},"mailto:nsullivan@gregoryagency.com ",{},{"link_type":125},[],[],[883],{"trigger":34,"form":884},{"link_type":125},{"dimensions":886,"alt":34,"copyright":34,"url":487,"id":328,"edit":887},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":141},{},[890],{"related_article":891},{"link_type":125},[893],{"type":37,"text":313,"spans":894,"direction":44},[],[896],{"type":37,"text":317,"spans":897,"direction":44},[],[899],{"type":37,"text":313,"spans":900,"direction":44},[],[902],{"type":37,"text":317,"spans":903,"direction":44},[],{"dimensions":905,"alt":34,"copyright":34,"url":327,"id":328,"edit":906},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":908,"uid":909,"url":34,"type":9,"href":910,"tags":911,"first_publication_date":912,"last_publication_date":913,"slugs":914,"linked_documents":915,"lang":192,"alternate_languages":916,"data":920},"ailHhBEAACkA9Tzu","miq-muscle-sigma-sa-plateforme-ia-avec-de-nouvelles-donnees-et-capacites-dactivation","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ailHhBEAACkA9Tzu%22%29+%5D%5D",[],"2026-06-11T11:15:58+0000","2026-06-11T11:26:06+0000",[909],[],[917],{"id":918,"type":9,"lang":919,"uid":186},"aikSDREAACoA9MiP","en-gb",{"title":921,"external_link":922,"slices":923,"author_name":290,"author_position":34,"author_description":34,"author_image":1021,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1022,"contact_formid":34,"contact_title":1023,"contact_description":1024,"contact_cta":34,"url_form_triggers":1025,"category":131,"date":483,"featured_image":1028,"thumbnail":1031,"featured_description":1032,"show_updated_on":123,"hide_listing":491,"articles":1033,"meta_title":1036,"meta_description":1039,"og_title":1043,"og_description":1046,"og_image":1049,"no_index":491},"MiQ muscle Sigma, sa plateforme IA, avec de nouvelles données et capacités d'activation",{"link_type":27},[924],{"variation":30,"version":31,"items":925,"primary":926,"id":289,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":927,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[928,938,941,949,952,956,960,964,967,975,980,983,988,996,998,1003,1006,1009,1011,1015],{"type":37,"text":929,"spans":930,"direction":44},"Paris, le 11 juin 2026 — MiQ, acteur mondial de la publicité programmatique, annonce aujourd'hui une expansion majeure de Sigma, son outil propulsé par l'IA conçu pour répondre à la fragmentation croissante des usages, des données et de l'environnement média. Cette nouvelle étape élargit la présence mondiale de la plateforme, ajoute des fonctionnalités inédites de navigation et de mesure, et renforce l'activation dans les environnements média les plus stratégiques.",[931,932,935],{"start":41,"end":386,"type":50},{"start":565,"end":933,"type":62,"data":934},28,{"link_type":64,"url":355,"target":66},{"start":249,"end":936,"type":62,"data":937},127,{"link_type":64,"url":433,"target":461},{"type":37,"text":939,"spans":940,"direction":44},"Depuis son lancement il y a un an, Sigma a alimenté plus de 40 000 campagnes pour le compte de plus de 2 300 annonceurs dans le monde. Les tests démontrent que les campagnes Sigma ont produit 2,22 € de valeur pour 1 € investi, par comparaison avec des dispositifs programmatiques classiques. Cette valeur se traduit par une couverture incrémentale, une hausse des conversions et une amélioration du coût par acquisition, le tout mesuré dans le cadre de tests A\u002FB rigoureux.",[],{"type":37,"text":942,"spans":943,"direction":44},"« À mesure que les consommateurs naviguent entre la vidéo, les réseaux sociaux, le commerce et les nouvelles plateformes de chat IA, le défi qui se pose aux équipes marketing a changé de nature. L'écart entre ceux qui parviennent à transformer les signaux en décisions en temps réel et ceux qui n'y arrivent pas se creuse rapidement. Sigma a précisément été conçu pour combler cet écart », explique John Goulding, Chief Strategy Officer, MiQ. ",[944,946],{"start":140,"end":945,"type":43},386,{"start":947,"end":948,"type":50},390,441,{"type":37,"text":950,"spans":951,"direction":44},"Ce résultat tient à un constat simple : le parcours des consommateurs n'a jamais été aussi morcelé. Entre ce qu'ils regardent, consultent et achètent, ils enchaînent plus de 2 500 interactions numériques par jour. Pour suivre ce rythme, les annonceurs ont besoin de systèmes capables de lire les signaux en continu, d'en dégager les tendances et de décider en temps réel",[],{"type":37,"text":953,"spans":954,"direction":44},"Deux nouvelles fonctionnalités majeures",[955],{"start":41,"end":535,"type":50},{"type":382,"text":957,"spans":958,"direction":44},"Sigma Total Measurement : aide les équipes marketing à optimiser l'intégralité du parcours consommateur afin de stimuler la croissance des ventes sur le long terme, et non plus seulement les KPI média de court terme. Les utilisateurs peuvent désormais visualiser la façon dont les canaux se complètent, repérer les investissements dont les effets se cumulent et réinvestir en toute confiance.",[959],{"start":41,"end":565,"type":50},{"type":382,"text":961,"spans":962,"direction":44},"Browsing Intelligence : permet aux équipes marketing de mieux comprendre et de mieux toucher le consommateur en ligne durant sa phase de considération. Les utilisateurs accèdent à des insights de premier plan qui mettent en lumière les tendances omnicanales en matière de comportement, de contexte, d'attention et d'IA, afin d'optimiser le ciblage des consommateurs dans les moments charnières du milieu de funnel qui déterminent le choix d'une marque.",[963],{"start":41,"end":386,"type":50},{"type":37,"text":965,"spans":966,"direction":44},"Pour offrir aux annonceurs la vision la plus complète possible du consommateur, MiQ a étendu le socle de données de Sigma à plus de 600 flux et 2,5 pétaoctets d'informations, issus de fournisseurs tels que Circana and Titan OS et a enrichi ses intégrations d'architecture IA avec Databricks.",[],{"type":37,"text":968,"spans":969,"direction":44},"« L'IA ouvre la voie à une réinvention plus connectée des médias et de l'adtech, mais le débat reste trop souvent centré sur le potentiel plutôt que sur les preuves. Avec Sigma, MiQ démontre déjà concrètement ce que l'IA peut apporter aux annonceurs, en s'appuyant sur une intelligence artificielle développée sur le long terme et adaptée aux réalités de chaque marché. Ces dernières innovations vont encore plus loin : elles donnent aux marques et aux agences une vision plus claire de leurs performances et une plus grande confiance dans les décisions qui soutiennent la croissance. » conclut Pierre de Lannoy, Country Director France de MiQ.",[970,972],{"start":140,"end":971,"type":43},585,{"start":973,"end":974,"type":50},587,644,{"type":37,"text":976,"spans":977,"direction":44},"Les décisions de Sigma s'appuient sur les partenariats de MiQ et sur 16 années de données de trading. La plateforme déclenche ensuite les activations dans 16 environnements média open web et walled gardens, dont Google et YouTube. L'ajout de ces nouvelles intégrations conforte la position de MiQ comme premier partenaire programmatique omnicanal pour l'ensemble des marques et des agences qui veulent s'appuyer sur l'IA pour développer leur activité.",[978],{"start":41,"end":979,"type":50},451,{"type":37,"text":981,"spans":982,"direction":44},"–",[],{"type":37,"text":984,"spans":985,"direction":44},"Sigma est déployé dans l'ensemble des régions où MiQ est présent dans le monde. Toutes les mises à jour annoncées ce jour sont disponibles immédiatement en France et dans 18 autres pays, le déploiement mondial se poursuivant tout au long de l'année 2026. Cela comprend l'arrivée du Planning Agent de Sigma, lancé aujourd'hui aux États-Unis et bientôt disponible sur d'autres marchés.",[986],{"start":41,"end":987,"type":43},383,{"type":37,"text":989,"spans":990,"direction":44},"Pour en savoir plus ou demander une démonstration, rendez-vous sur wearemiq.com\u002Fsigma .",[991,993],{"start":41,"end":992,"type":43},87,{"start":431,"end":994,"type":62,"data":995},85,{"link_type":64,"url":433,"target":66},{"type":37,"text":97,"spans":997,"direction":44},[],{"type":37,"text":999,"spans":1000,"direction":44},"À propos de MiQ",[1001],{"start":41,"end":1002,"type":50},15,{"type":37,"text":1004,"spans":1005,"direction":44},"MiQ n’est pas un partenaire média programmatique comme les autres. Depuis 2010, l’entreprise s’est donnée pour mission d’améliorer la publicité et d’aider marques et agences à atteindre leurs meilleurs résultats. C’est dans cette logique qu’a été développée MiQ Sigma, sa technologie publicitaire alimentée par l’IA, qui connecte l’ensemble de l’écosystème et révèle ce que les audiences regardent, consultent et achètent. Grâce à ces insights, les équipes de trading prennent des décisions sur mesure, impartiales et plus performantes, pour des campagnes plus rapides, plus intelligentes et plus efficaces. ",[],{"type":37,"text":1007,"spans":1008,"direction":44},"Avec son siège à Londres, MiQ est présente dans 21 bureaux à travers l’Amérique du Nord, l’Europe, l’APAC et l’Amérique latine. L’entreprise a été distinguée à plusieurs reprises par le secteur, notamment par Insider, Ad Age, Inc. et AdExchanger.",[],{"type":37,"text":97,"spans":1010,"direction":44},[],{"type":37,"text":1012,"spans":1013,"direction":44},"Contact presse",[1014],{"start":41,"end":689,"type":50},{"type":37,"text":1016,"spans":1017,"direction":44},"yasmine.fakir@welcometowith.com\n06 01 09 49 49",[1018],{"start":41,"end":353,"type":62,"data":1019},{"link_type":64,"url":1020,"target":461},"mailto:yasmine.fakir@welcometowith.com",{},{"link_type":125},[],[],[1026],{"trigger":34,"form":1027},{"link_type":125},{"dimensions":1029,"alt":34,"copyright":34,"url":487,"id":328,"edit":1030},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":141},{},"2 300 clients ont déjà activé leurs campagnes sur Sigma ; les résultats font état de 2,22 € de valeur générée pour 1 € investi ailleurs",[1034],{"related_article":1035},{"link_type":125},[1037],{"type":37,"text":921,"spans":1038,"direction":44},[],[1040],{"type":37,"text":1041,"spans":1042,"direction":44},"MiQ, acteur mondial de la publicité programmatique, annonce aujourd'hui une expansion majeure de Sigma, son outil propulsé par l'IA conçu pour répondre à la fragmentation croissante des usages, des données et de l'environnement média. Cette nouvelle étape élargit la présence mondiale de la plateforme, ajoute des fonctionnalités inédites de navigation et de mesure, et renforce l'activation dans les environnements média les plus stratégiques.",[],[1044],{"type":37,"text":921,"spans":1045,"direction":44},[],[1047],{"type":37,"text":1041,"spans":1048,"direction":44},[],{"dimensions":1050,"alt":34,"copyright":34,"url":327,"id":328,"edit":1051},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":1053,"uid":1054,"url":1055,"type":9,"href":1056,"tags":1057,"first_publication_date":1063,"last_publication_date":1063,"slugs":1064,"linked_documents":1066,"lang":15,"alternate_languages":1067,"data":1068},"ajxC-RIAADUAXTml","miq-fortalece-sua-equipe-na-america-latina-com-a-chegada-de-esteban-renaud-como-vp-global-partnerships","\u002Fresources\u002Fnews\u002Fmiq-fortalece-sua-equipe-na-america-latina-com-a-chegada-de-esteban-renaud-como-vp-global-partnerships","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ajxC-RIAADUAXTml%22%29+%5D%5D",[1058,1059,1060,1061,1062],"MiQ ","parcerias estratégicas","Esteban Renaud ","Global Partnerships","mídia programática","2026-06-25T14:27:26+0000",[1065],"miq-fortalece-sua-equipe-na-america-latina-com-a-chegada-de-esteban-renaud-como-vp-de-global-partnerships",[],[],{"title":1069,"external_link":1070,"slices":1071,"author_name":290,"author_position":34,"author_description":34,"author_image":1104,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1105,"contact_formid":34,"contact_title":1106,"contact_description":1107,"contact_cta":34,"url_form_triggers":1108,"category":1111,"date":1112,"featured_image":1113,"thumbnail":1118,"featured_description":1119,"show_updated_on":123,"hide_listing":123,"articles":1120,"meta_title":1123,"meta_description":1127,"og_title":1131,"og_description":1135,"og_image":1139,"no_index":123},"MiQ fortalece sua equipe na América Latina com a chegada de Esteban Renaud como VP de Global Partnerships",{"link_type":27},[1072],{"variation":30,"version":31,"items":1073,"primary":1074,"id":1103,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1075,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1076,1081,1084,1087,1095,1100],{"type":37,"text":1077,"spans":1078,"direction":44},"A MiQ, empresa global de mídia programática, anuncia a chegada de Esteban Renaud como Vice President Global Partnerships para a América Latina, reforçando sua aposta no crescimento regional e no fortalecimento de alianças estratégicas no ecossistema de mídia e tecnologia.",[1079],{"start":275,"end":1080,"type":50},142,{"type":37,"text":1082,"spans":1083,"direction":44},"Esteban chega à MiQ após uma trajetória bem-sucedida de 13 anos no IPG Mediabrands, onde liderou a área de Data & Tech da Kinesso América Latina. Durante esse período, esteve à frente da construção de equipes e soluções em oito mercados da região, impulsionando estratégias focadas em conectar dados, tecnologia e resultados de negócios.",[],{"type":37,"text":1085,"spans":1086,"direction":44},"Com sólida experiência em transformação digital, dados e parcerias estratégicas, Esteban se junta à MiQ com uma visão regional integrada e uma ampla rede de relacionamento com a indústria publicitária e tecnológica na América Latina.",[],{"type":37,"text":1088,"spans":1089,"direction":44},"“Estamos muito entusiasmados em contar com Esteban na equipe e com tudo o que construiremos juntos para seguir impulsionando nossas alianças e nosso crescimento na região”, afirmou Eric Tourtel, CEO Latam da MiQ.",[1090,1092],{"start":41,"end":1091,"type":43},172,{"start":1093,"end":1094,"type":50},181,212,{"type":37,"text":1096,"spans":1097,"direction":44},"“A América Latina vive um momento de enorme transformação na indústria de mídia. Estou muito animado em me juntar à MiQ para impulsionar novas oportunidades de crescimento, fortalecer parcerias estratégicas e seguir construindo soluções que conectem inovação e resultados de negócios”, afirmou Esteban Renaud.",[1098],{"start":41,"end":1099,"type":43},284,{"type":37,"text":1101,"spans":1102,"direction":44},"A chegada de Esteban reforça o compromisso da MiQ de continuar expandindo suas capacidades na América Latina, potencializando colaborações estratégicas e apoiando marcas e agências com soluções inovadoras baseadas em dados e tecnologia.",[],"text_component$8a9eaf1f-1769-4c1b-b76a-944ea19907b9",{},{"link_type":125},[],[],[1109],{"trigger":34,"form":1110},{"link_type":125},"NEWS","2026-05-18T15:00:00+0000",{"dimensions":1114,"alt":34,"copyright":34,"url":1115,"id":1116,"edit":1117},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FajQcio1P9HI4UszH_EstebanRenaud%2CVicePresidentGlobalPartnershipsLatam.png?auto=format,compress","ajQcio1P9HI4UszH",{"x":41,"y":41,"zoom":140,"background":141},{},"Movimento reforça estratégia de crescimento regional e expansão de parcerias da companhia",[1121],{"related_article":1122},{"link_type":125},[1124],{"type":37,"text":1125,"spans":1126,"direction":44},"A MiQ anuncia a chegada de Esteban Renaud, VP de Global Partnerships",[],[1128],{"type":37,"text":1129,"spans":1130,"direction":44},"A MiQ anuncia a chegada de Esteban Renaud como VP de Global Partnerships para a América Latina, reforçando sua estratégia de crescimento regional.",[],[1132],{"type":37,"text":1133,"spans":1134,"direction":44},"MiQ fortalece parcerias na América Latina com a chegada de Esteban Renaud",[],[1136],{"type":37,"text":1137,"spans":1138,"direction":44},"Com experiência em dados, tecnologia e transformação digital, Esteban Renaud chega à MiQ para impulsionar alianças estratégicas e novas oportunidades de crescimento na América Latina.",[],{},{"id":1141,"uid":1142,"url":1143,"type":9,"href":1144,"tags":1145,"first_publication_date":1146,"last_publication_date":1147,"slugs":1148,"linked_documents":1150,"lang":192,"alternate_languages":1151,"data":1152},"aej5VRIAAC0A7Sic","from-funnel-to-flexibility-report-launch","\u002Fresources\u002Fnews\u002Ffrom-funnel-to-flexibility-report-launch","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aej5VRIAAC0A7Sic%22%29+%5D%5D",[],"2026-04-23T11:52:49+0000","2026-04-27T16:35:50+0000",[1149],"from-funnel-to-flexibility-report-methodology",[],[],{"title":1153,"external_link":1154,"slices":1155,"author_name":34,"author_position":34,"author_description":34,"author_image":1260,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1261,"contact_formid":34,"contact_title":1262,"contact_description":1263,"contact_cta":34,"url_form_triggers":1264,"category":131,"date":1267,"featured_image":1268,"thumbnail":1273,"featured_description":1280,"show_updated_on":123,"hide_listing":34,"articles":1281,"meta_title":1309,"meta_description":1313,"og_title":1317,"og_description":1320,"og_image":1323,"no_index":123},"MiQ report studying 53 million households shows the traditional path to purchase is dead",{"link_type":27},[1156],{"variation":30,"version":31,"items":1157,"primary":1158,"id":1259,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1159,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1160,1166,1182,1185,1187,1190,1195,1206,1208,1214,1217,1220,1224,1227,1229,1234,1238,1242,1244,1248,1250],{"type":37,"text":1161,"spans":1162,"direction":44},"NEW YORK – April 22, 2026 - The century-old traditional marketing funnel is proving to be a model that no longer reflects how consumers actually behave. New global research from MiQ, a leading programmatic media company, finds that 87% of consumers switch between digital activities at least once an hour. They move in rapid and often unpredictable ways, with 42% saying their path to purchase feels entirely random.\n",[1163,1164],{"start":41,"end":933,"type":50},{"start":401,"end":1093,"type":62,"data":1165},{"link_type":64,"url":355,"target":66},{"type":37,"text":1167,"spans":1168,"direction":44},"MiQ’s proprietary analysis of 53 million households, conducted through its Sigma platform and supplemented through a commissioned study by Censuswide of over 4,000 consumers and 600 marketing professionals, has yielded From funnel to flexibility. This global report suggests that marketers must plan, measure, and optimize media differently than they have in the past.\n",[1169,1174,1177,1180],{"start":1170,"end":1171,"type":62,"data":1172},75,80,{"link_type":64,"url":1173,"target":66},"https:\u002F\u002Fbit.ly\u002F4sPE5fg",{"start":1175,"end":1176,"type":43},219,245,{"start":1175,"end":1176,"type":62,"data":1178},{"link_type":64,"url":1179,"target":66},"https:\u002F\u002Fbit.ly\u002F42sTqaM",{"start":409,"end":410,"type":62,"data":1181},{"link_type":64,"url":1179,"target":66},{"type":37,"text":1183,"spans":1184,"direction":44},"The formerly separate states of watching, browsing and buying are often blurring together: 91% of consumers use a second device while watching TV and 69% say they discover brands they like even when they’re not actively shopping. These findings offer proof that so-called ‘passive’ moments are commercially significant, not dead time.",[],{"type":37,"text":97,"spans":1186,"direction":44},[],{"type":37,"text":1188,"spans":1189,"direction":44},"AI tools and social platforms now act as accelerants. 45% of consumers already use AI chatbots when shopping, an incredible figure considering these technologies were barely used by the masses just 2 years ago. 72% of consumers under 34 have made a purchase inside a social app — an entire journey completed without switching screens, and a clear signal that marketers must meet consumers wherever those moments occur.\n",[],{"type":37,"text":1191,"spans":1192,"direction":44},"“Couches have become the new storefronts as consumers move from screen to screen, almost in the same breath,” said Jordan Bitterman, Global Chief Marketing Officer, MiQ. “Today, a full customer journey can conceivably take place in hours or minutes, instead of weeks or days. To keep up, marketers must shift from rigid funnels to flexible frameworks. This isn’t just a planning shift for marketers, but a mandate for the adtech industry to move beyond channel silos toward systems that unify data, intelligence, and activation, so every investment is accountable to both brand and business outcomes.”\n",[1193],{"start":694,"end":1194,"type":50},168,{"type":37,"text":1196,"spans":1197,"direction":44},"Yet consumer behavior has outpaced how most marketers operate. 71% of consumers say they get distracted mid-research and only return to a purchase when prompted, turning retargeting into a structural challenge that many teams and toolsets aren’t built to handle. At the same time, just 43% of marketers feel confident in their measurement, with fragmented screens and supply paths emerging as core blockers, which are gaps that From funnel to flexibility calls out as urgent priorities for change.",[1198,1203],{"start":1199,"end":1200,"type":62,"data":1201},286,317,{"link_type":64,"url":1202,"target":66},"https:\u002F\u002Fbit.ly\u002F48fzUlA",{"start":1204,"end":1205,"type":43},428,454,{"type":37,"text":97,"spans":1207,"direction":44},[],{"type":37,"text":1209,"spans":1210,"direction":44},"“The funnel was built for a world where the customer journey is linear. Today a consumer can see an ad on CTV, price-check the product on their phone, and buy it on social - all before the next commercial break,” said Moe Chughtai, Global VP of Strategy and Partnerships, MiQ. “With MiQ Sigma and our Advanced Media Solutions, we’re giving clients one intelligence layer to orchestrate every screen and signal with the data depth, AI, and transparency modern marketers expect so every impression truly counts.”\n",[1211],{"start":1212,"end":1213,"type":50},218,278,{"type":37,"text":1215,"spans":1216,"direction":44},"MiQ Sigma, MiQ’s award-winning AI-powered advertising technology, brings order to today’s dynamic consumer journeys and empowers marketers to reach them everywhere they are. In the past 12 months, MiQ has run more than 13,000 campaigns from over 1,200 advertisers — across the open web and the largest walled gardens.\n",[],{"type":37,"text":1218,"spans":1219,"direction":44},"Over that time, Sigma has delivered double-digit gains in reach, efficiency and speed across CPG, retail, travel and political campaigns, while driving triple-digit conversion performance improvement in categories like media, entertainment and automotive. Some clients have seen 8x more conversions and more than 50% lower CPAs versus standard programmatic approaches.\n",[],{"type":1221,"text":1222,"spans":1223,"direction":44},"heading2","From funnel to flexibility report methodology",[],{"type":37,"text":1225,"spans":1226,"direction":44},"In December 2025 and January 2026, MiQ fielded two surveys and utilized data from its Sigma platform:",[],{"type":37,"text":97,"spans":1228,"direction":44},[],{"type":382,"text":1230,"spans":1231,"direction":44},"Consumer survey. More than 4,000 consumers ages 18+. Report participants were split evenly across Australia, Canada, the UK and the US, and were asked about current viewing and buying habits - from how they consume media, to how they make decisions about what to buy, and when.",[1232],{"start":41,"end":1233,"type":50},17,{"type":382,"text":1235,"spans":1236,"direction":44},"Advertiser survey. 600 marketing professionals across the same regions were asked about which factors describe their experience with standard retargeting campaigns.",[1237],{"start":41,"end":691,"type":50},{"type":382,"text":1239,"spans":1240,"direction":44},"Proprietary Sigma data. The report tapped 700+ trillion signals to analyse 53 million distinct households over seven days in January 2026. MiQ analyzed how many devices an individual consumer used in a single household, how often someone used two devices within 30 minutes, and their transition times at regular intervals.",[1241],{"start":41,"end":386,"type":50},{"type":37,"text":97,"spans":1243,"direction":44},[],{"type":37,"text":1245,"spans":1246,"direction":44},"About MiQ\nMiQ is a global advertising technology company that works with advertisers and agencies to enhance their programmatic campaign performance. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help clients make more informed decisions, optimize digital campaigns, and maximize return on investment. At the core of its offering is Sigma, MiQ’s award-winning AI-powered technology, which integrates multiple data sources and signals to deliver a comprehensive view of audience behavior and drive more effective marketing outcomes.",[1247],{"start":41,"end":442,"type":50},{"type":37,"text":97,"spans":1249,"direction":44},[],{"type":37,"text":1251,"spans":1252,"direction":44},"Media Contact\nNicole Sullivan\nGregory\nnsullivan@gregoryagency.com",[1253,1254],{"start":41,"end":452,"type":50},{"start":1255,"end":1256,"type":62,"data":1257},38,65,{"link_type":64,"url":1258,"target":66},"mailto:nsullivan@gregoryagency.com","text_component$5edabb09-ba49-4ae7-8146-b078b95478d7",{},{"link_type":125},[],[],[1265],{"trigger":34,"form":1266},{"link_type":125},"2026-04-23T19:00:00+0000",{"dimensions":1269,"alt":34,"copyright":34,"url":1270,"id":1271,"edit":1272},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaeiXEMBOoF08xM5X_FUNNEL-report-EXT-1200x628-OG.jpg?auto=format,compress","aeiXEMBOoF08xM5X",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":1274,"alt":34,"copyright":34,"url":1277,"id":1278,"edit":1279},{"width":1275,"height":1276},600,779,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fad5dVp1ZCF7ETL2r_From-funnel-to-flexibility_report_Cover01-low.jpg?auto=format,compress","ad5dVp1ZCF7ETL2r",{"x":41,"y":41,"zoom":140,"background":141},"87% of consumers switch between screens every hour. Marketers must rethink the funnel.",[1282,1291,1300],{"related_article":1283},{"id":1284,"type":9,"tags":1285,"lang":192,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1289,"link_type":125,"key":1290,"isBroken":123},"aRMQsB8AAE4AMMFv",[],"miq-releases-global-report-showing-27-point-gap-between-ai-usage-and-readiness-in-advertising","2025-11-11T11:00:27+0000","2026-04-27T16:35:39+0000","confidence-report-launch-2025","8af35afc-dfa8-4358-a3cf-61f067cf7db5",{"related_article":1292},{"id":1293,"type":9,"tags":1294,"lang":192,"slug":1295,"first_publication_date":1296,"last_publication_date":1297,"uid":1298,"link_type":125,"key":1299,"isBroken":123},"ab2F8BIAAC4A4X4t",[],"about-miq","2026-03-25T20:00:04+0000","2026-04-27T16:34:26+0000","miq-acquires-adsmovil","c5373dcd-8d87-4548-a766-ec7272690e7e",{"related_article":1301},{"id":1302,"type":9,"tags":1303,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":1308,"isBroken":123},"aD3z9hoAAEUAMrGj",[],"miq-sigma-breaks-the-fragmentation-cyclethe-first-ai-platform-that-unifies-the-programmatic-ecosystem","2025-06-04T11:12:34+0000","2026-04-27T16:35:27+0000","miq-sigma-breaks-the-fragmentation-cycle","233c3931-8438-4975-8bb2-1e9480fa078c",[1310],{"type":37,"text":1311,"spans":1312,"direction":44},"From funnel to flexibility press release",[],[1314],{"type":37,"text":1315,"spans":1316,"direction":44},"Our 'From funnel to flexibility' report shows how the traditional consumer journey has changed in the modern age. Read the press release to learn more.",[],[1318],{"type":37,"text":1311,"spans":1319,"direction":44},[],[1321],{"type":37,"text":1315,"spans":1322,"direction":44},[],{"dimensions":1324,"alt":34,"copyright":34,"url":1325,"id":1271,"edit":1326},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaeiXEMBOoF08xM5X_FUNNEL-report-EXT-1200x628-OG.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1328,"uid":1329,"url":1330,"type":9,"href":1331,"tags":1332,"first_publication_date":1333,"last_publication_date":1334,"slugs":1335,"linked_documents":1337,"lang":15,"alternate_languages":1338,"data":1343},"ac10JRIAACkA6Dkr","miq-acquires-rocket-lab","\u002Fresources\u002Fnews\u002Fmiq-acquires-rocket-lab","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ac10JRIAACkA6Dkr%22%29+%5D%5D",[],"2026-04-07T19:00:15+0000","2026-04-27T16:35:47+0000",[1336],"miq-adquire-a-rocket-lab-para-acelerar-o-crescimento-de-aplicativos-com-ia-globalmente",[],[1339,1341],{"id":1340,"type":9,"lang":23,"uid":1329},"ac1zehIAACgA6Dgw",{"id":1342,"type":9,"lang":192,"uid":1329},"acqdlBIAACcA4-nz",{"title":1344,"external_link":1345,"slices":1346,"author_name":34,"author_position":34,"author_description":34,"author_image":1407,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1408,"contact_formid":34,"contact_title":1409,"contact_description":1410,"contact_cta":34,"url_form_triggers":1411,"category":131,"date":1414,"featured_image":1415,"thumbnail":1421,"featured_description":1427,"show_updated_on":123,"hide_listing":34,"articles":1428,"meta_title":1441,"meta_description":1445,"og_title":1449,"og_description":1452,"og_image":1455,"no_index":123},"MiQ adquire a Rocket Lab para acelerar o crescimento de aplicativos com IA globalmente",{"link_type":27},[1347],{"variation":30,"version":31,"items":1348,"primary":1349,"id":1406,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1350,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1351,1355,1358,1361,1364,1367,1373,1379,1382,1384,1388,1392,1395,1397],{"type":37,"text":1352,"spans":1353,"direction":44},"7 de abril de 2026 (16:00 AST) — A MiQ, empresa global de mídia programática, anunciou a aquisição da Rocket Lab, um mobile App Growth Hub. Este movimento amplia as capacidades mobile in-app da MiQ e fortalece sua expansão em mercados de crescimento. A aquisição combina a expertise in-app da Rocket Lab com a oferta omnichannel da MiQ para oferecer uma solução de ponta a ponta para clientes em todos os canais de mídia.",[1354],{"start":41,"end":765,"type":50},{"type":37,"text":1356,"spans":1357,"direction":44},"A MiQ escolheu a Rocket Lab para acelerar a performance in-app como uma capacidade central em seus produtos. Isso fortalece a proposta omnichannel da MiQ e aprimora o Sigma, seu sistema operacional baseado em inteligência artificial, ao integrar dados de mobile e regionais críticos ao seu ecossistema de 700 trilhões de sinais. Com as capacidades da Rocket Lab, a MiQ possibilita estratégias mais precisas e orientadas à performance para marcas que atuam em um mundo cada vez mais mobile-first.",[],{"type":37,"text":1359,"spans":1360,"direction":44},"Este anúncio segue a recente aquisição da Adsmovil pela MiQ, posicionando a empresa como o principal player independente de mídia programática para marcas e agências na América Latina. Juntos, esses movimentos estratégicos reforçam a expansão global da MiQ e aprofundam sua presença em mercados de alto crescimento, onde a adoção mobile continua acelerada.",[],{"type":37,"text":1362,"spans":1363,"direction":44},"Com uma forte presença regional na América Latina, incluindo Argentina, Brasil, México e Uruguai, a Rocket Lab traz profunda expertise em atração e engajamento de usuários em escala. A combinação das capacidades da Rocket Lab com a oferta omnichannel da MiQ cria uma solução de excelência para profissionais de marketing globais que buscam crescimento mensurável.",[],{"type":37,"text":1365,"spans":1366,"direction":44},"Os clientes da MiQ agora se beneficiarão das soluções para crescimento de aplicativos da Rocket Lab, enquanto a MiQ apoiará a Rocket Lab na expansão dessas capacidades em suas regiões de crescimento mais acelerado, especialmente na APAC (Ásia-Pacífico).",[],{"type":37,"text":1368,"spans":1369,"direction":44},"“Esta aquisição é um passo estratégico em nosso compromisso de ajudar os clientes a acelerar a captação de clientes por meio de um marketing mais inteligente e orientado por dados”, disse Gurman Hundal, cofundador e CEO global da MiQ. “Ao oferecer a marcas e agências globais acesso à nossa primeira oferta mobile por meio das capacidades de IA da Rocket Lab, entregaremos melhor desempenho que continuará a se fortalecer ao longo do tempo. Com a expertise da Rocket Lab, podemos oferecer soluções ainda mais personalizadas que geram resultados reais de negócio, garantindo que nossos clientes permaneçam à frente em um mundo cada vez mais mobile e conectado. Utilizaremos os ricos dados e capacidades da Rocket Lab para desbloquear novos e poderosos insights, especialmente para aqueles que buscam crescer em mercados dinâmicos na América Latina e na Ásia.”",[1370],{"start":1371,"end":1372,"type":50},188,234,{"type":37,"text":1374,"spans":1375,"direction":44},"“Combinar nossa estratégia mobile com a tecnologia baseada em IA da MiQ reforça nosso posicionamento como um App Growth Hub, trazendo força incomparável ao nosso ecossistema de múltiplas soluções e acelerando a forma como as marcas escalam seus aplicativos globalmente”, disse Juan Echavarria Coll, fundador e CEO da Rocket Lab. ",[1376],{"start":1377,"end":1378,"type":50},277,329,{"type":37,"text":1380,"spans":1381,"direction":44},"A Rocket Lab operará como uma unidade de negócios independente sob a propriedade da MiQ e continuará sendo liderada por Juan Echavarria Coll como CEO, garantindo continuidade para clientes, parceiros e colaboradores. Não haverá alterações na estrutura organizacional de nenhuma das empresas.",[],{"type":37,"text":97,"spans":1383,"direction":44},[],{"type":37,"text":1385,"spans":1386,"direction":44},"Sobre a MiQ\nA MiQ é uma empresa global de tecnologia de publicidade que trabalha com anunciantes e agências para aprimorar a performance de campanhas por meio de soluções programáticas orientadas por dados e tecnologia. Fundada em 2010, em Londres, Reino Unido, a MiQ opera em mais de 33 escritórios ao redor do mundo. A empresa combina ciência de dados, inteligência artificial e tecnologia proprietária para ajudar clientes a tomar decisões mais informadas, otimizar campanhas digitais e maximizar o retorno sobre investimento. No centro de sua oferta está o Sigma, tecnologia premiada da MiQ baseada em IA, que integra múltiplas fontes de dados e sinais para oferecer uma visão abrangente do comportamento da audiência e impulsionar resultados de marketing mais eficazes.  ",[1387],{"start":41,"end":103,"type":50},{"type":37,"text":1389,"spans":1390,"direction":44},"Sobre a Rocket Lab ",[1391],{"start":41,"end":691,"type":50},{"type":37,"text":1393,"spans":1394,"direction":44},"A Rocket Lab é um App Growth Hub que integra diversas soluções para ajudar empresas e seus aplicativos a atingirem seus objetivos de negócios por meio de estratégias de atração, aquisição e engajamento. Fundada em 2019 no México, a empresa expandiu-se rapidamente pela América Latina e EMEA, apoiando marcas líderes em diversos setores, incluindo varejo, finanças e e-commerce. A Rocket Lab tem como missão conectar aplicativos aos públicos mais valiosos em escala.",[],{"type":37,"text":97,"spans":1396,"direction":44},[],{"type":37,"text":1398,"spans":1399,"direction":44},"Contato de Imprensa\nErica Ashner\nMiQ\nerica.ashner@miqdigital.com",[1400,1401],{"start":41,"end":691,"type":50},{"start":1402,"end":1403,"type":62,"data":1404},37,64,{"link_type":64,"url":1405,"target":66},"mailto:erica.ashner@miqdigital.com","text_component$88ef2c01-d0a3-486c-a973-330c1378cc37",{},{"link_type":125},[],[],[1412],{"trigger":34,"form":1413},{"link_type":125},"2026-04-07T19:00:00+0000",{"dimensions":1416,"alt":34,"copyright":34,"url":1418,"id":1419,"edit":1420},{"width":301,"height":1417},837,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FacuE_5GXnQHGZHnY_Rocketlab-announcement-digital-PressRelease-1200x628.jpg?auto=format,compress","acuE_5GXnQHGZHnY",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":1422,"alt":34,"copyright":34,"url":1424,"id":1425,"edit":1426},{"width":1423,"height":1417},673,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FacuE_pGXnQHGZHnX_Rocketlab-announcement-digital-PR-thumb-505x628.jpg?auto=format,compress","acuE_pGXnQHGZHnX",{"x":41,"y":41,"zoom":140,"background":141},"Operação combina crescimento in-app e alcance total de mercado em uma solução publicitária unificada",[1429,1437,1439],{"related_article":1430},{"id":1431,"type":9,"tags":1432,"lang":15,"slug":1433,"first_publication_date":1434,"last_publication_date":1435,"uid":1298,"link_type":125,"key":1436,"isBroken":123},"ab2OtRIAACgA4YuO",[],"sobre-miq","2026-03-25T20:00:06+0000","2026-04-27T16:35:46+0000","e0817015-cbbd-43b3-bf79-653d2363f6e2",{"related_article":1438},{"link_type":125},{"related_article":1440},{"link_type":125},[1442],{"type":37,"text":1443,"spans":1444,"direction":44},"MiQ Acquires Rocket Lab, Bolstering Mobile Capabilities for Global Clients",[],[1446],{"type":37,"text":1447,"spans":1448,"direction":44},"Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region",[],[1450],{"type":37,"text":1443,"spans":1451,"direction":44},[],[1453],{"type":37,"text":1447,"spans":1454,"direction":44},[],{"dimensions":1456,"alt":34,"copyright":34,"url":1457,"id":1419,"edit":1458},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FacuE_5GXnQHGZHnY_Rocketlab-announcement-digital-PressRelease-1200x628.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1431,"uid":1298,"url":1460,"type":9,"href":1461,"tags":1462,"first_publication_date":1434,"last_publication_date":1435,"slugs":1463,"linked_documents":1464,"lang":15,"alternate_languages":1465,"data":1469},"\u002Fresources\u002Fnews\u002Fmiq-acquires-adsmovil","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ab2OtRIAACgA4YuO%22%29+%5D%5D",[],[1433],[],[1466,1468],{"id":1467,"type":9,"lang":23,"uid":1298},"ab2LoxIAACgA4YbO",{"id":1293,"type":9,"lang":192,"uid":1298},{"title":1470,"external_link":1471,"slices":1472,"author_name":34,"author_position":34,"author_description":34,"author_image":1559,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1560,"contact_formid":34,"contact_title":1561,"contact_description":1562,"contact_cta":34,"url_form_triggers":1563,"category":131,"date":1566,"featured_image":1567,"thumbnail":1572,"featured_description":1577,"show_updated_on":123,"hide_listing":34,"articles":1578,"meta_title":1585,"meta_description":1588,"og_title":1592,"og_description":1595,"og_image":1598,"no_index":123},"MiQ chega ao Brasil e já é a maior empresa independente de mídia programática da América Latina",{"link_type":27},[1473],{"variation":30,"version":31,"items":1474,"primary":1475,"id":1558,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1476,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1477,1481,1490,1493,1496,1499,1502,1505,1508,1511,1514,1517,1520,1523,1526,1528,1531,1534,1537,1540,1542,1545,1548,1550,1552],{"type":37,"text":1478,"spans":1479,"direction":44},"25 de março de 2026, (17h Sao Paolo) — A MiQ, líder global de mídia programática, anuncia que assinou um acordo para adquirir as operações latino-americanas da empresa de publicidade digital Adsmovil. Com a aquisição, MiQ se torna a maior solução independente de mídia programática da América Latina para anunciantes e agências.",[1480],{"start":41,"end":1255,"type":50},{"type":37,"text":1482,"spans":1483,"direction":44},"A MiQ oferece soluções de mídia programática em todos os principais meios. Seu sistema operacional baseado em inteligência artificial generativa, o Sigma, permite que os anunciantes conectem todo o ecossistema de publicidade por meio de 700 trilhões de sinais globais, alcançando audiências onde quer que estejam — seja assistindo à televisão, navegando na internet ou realizando compras em lojas físicas. ",[1484,1489],{"start":1485,"end":1486,"type":62,"data":1487},148,153,{"link_type":64,"url":1488,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fus\u002Fsigma",{"start":1485,"end":1486,"type":50},{"type":37,"text":1491,"spans":1492,"direction":44},"À medida que a empresa acelera seus investimentos em mercados de alto crescimento, a aquisição fortalece significativamente sua presença na América Latina. São 12 países: México, Brasil, Colômbia, Argentina, Chile, Costa Rica, Equador, El Salvador, Guatemala, Peru, Porto Rico e Uruguai.",[],{"type":37,"text":1494,"spans":1495,"direction":44},"A Adsmovil é especializada em segmentação de audiência em relação a dados e ativação omnichannel. A empresa possui uma das ofertas mais robustas em mobile, commerce e digital out-of-home (DOOH), sustentada por uma forte base de dados proprietários (first-party data) e profunda expertise regional.",[],{"type":37,"text":1497,"spans":1498,"direction":44},"Ao combinar a escala regional, as soluções da Adsmovil com a presença global e a tecnologia premiada da MiQ, a companhia passa a ter mais de 150 profissionais em toda a região e oferecerá aos anunciantes um único sistema para executar estratégias programáticas sofisticadas e full-funnel, com base em mais de 400 milhões de IDs únicos que capturam dados sobre o que as pessoas assistem, navegam e compram.",[],{"type":37,"text":1500,"spans":1501,"direction":44},"Holdings globais poderão alcançar e impactar audiências latino-americanas de forma mais eficaz, acessando um conjunto mais amplo de inventário e formatos, além de se beneficiar do planejamento, ativação e otimização unificados por meio da MiQ.",[],{"type":37,"text":1503,"spans":1504,"direction":44},"Os atuais clientes da MiQ na região passarão a contar com soluções ampliadas que incluem mobile, retail media, CTV, vídeo, YouTube e DOOH, todas entregues por equipes presentes nos principais mercados.",[],{"type":37,"text":1506,"spans":1507,"direction":44},"“A aquisição da Adsmovil representa um passo fundamental em nossa estratégia de construir a oferta programática mais completa e orientada por dados para anunciantes na América Latina e em todo o mundo”, afirmou Gurman Hundal, cofundador e CEO global da MiQ. “Nossa ambição sempre foi conectar marcas às audiências onde quer que elas estejam e independentemente de como consumam mídia. Essa aquisição nos permite incorporar algumas das mentes mais talentosas da região e serviços altamente relevantes ao nosso roadmap. O foco da Adsmovil em inovação, resultados mensuráveis e parceria com clientes reflete exatamente os valores da MiQ.”",[],{"type":37,"text":1509,"spans":1510,"direction":44},"“Quando construímos a Adsmovil, nosso objetivo era simples: criar e entregar soluções sofisticadas para clientes em toda a América Latina”, afirmou Alberto ‘Banano’ Pardo, fundador e CEO da Adsmovil. “Com essa aquisição, os clientes da MiQ ganham acesso ampliado a mobile, retail media e DOOH, enquanto os clientes da Adsmovil passam a se beneficiar da tecnologia premiada e do alcance global da MiQ. É um ganha-ganha para todos os nossos clientes.”",[],{"type":37,"text":1512,"spans":1513,"direction":44},"Após a conclusão da transação, as operações latino-americanas da Adsmovil serão integradas à MiQ e lideradas por Eric Tourtel, CEO da MiQ para a América Latina.",[],{"type":37,"text":1515,"spans":1516,"direction":44},"Banano permanecerá como Chairman da MiQ LatAm e atuará como conselheiro ativo da empresa combinada. O executivo continuará operando o negócio da Adsmovil nos Estados Unidos como uma empresa separada e independente, já que as operações nos EUA não fazem parte desta transação.",[],{"type":37,"text":1518,"spans":1519,"direction":44},"“Estamos entusiasmados em unir essas equipes. Com mais de 150 pessoas em toda a América Latina, nos tornamos agora a maior empresa independente de mídia programática da região, com força para ajudar nossos clientes a crescer e atingir seus objetivos de negócios em 2026 e nos próximos anos”, afirmou Eric Tourtel, CEO da MiQ para a América Latina. ",[],{"type":37,"text":1521,"spans":1522,"direction":44},"A operação da MiQ no Brasil será liderada por Guilherme Assumpção, Managing Director da companhia no país.",[],{"type":37,"text":1524,"spans":1525,"direction":44},"“Em um mercado com grande potencial e em constante evolução, a MiQ chega ao Brasil com uma proposta diferenciada. A integração com a Adsmovil, uma empresa com forte presença local e base robusta de dados, potencializa ainda mais nossa tecnologia de publicidade baseada em inteligência artificial, Sigma. Ao integrar dados, compra, execução e mensuração em uma única plataforma, conseguimos oferecer aos anunciantes e agências uma forma mais eficiente e inteligente de operar mídia. Estou muito motivado para liderar esse momento no Brasil”, afirma Guilherme Assumpção, Managing Director da MiQ no Brasil.",[],{"type":37,"text":97,"spans":1527,"direction":44},[],{"type":1221,"text":1529,"spans":1530,"direction":44},"Sobre MiQ",[],{"type":37,"text":1532,"spans":1533,"direction":44},"A MiQ é uma empresa global de tecnologia publicitária que trabalha com anunciantes e agências para melhorar o desempenho de suas campanhas por meio de soluções programáticas impulsionadas por dados e tecnologia. Fundada em 2010, em Londres, no Reino Unido, a MiQ atualmente opera em mais de 33 escritórios ao redor do mundo.",[],{"type":37,"text":1535,"spans":1536,"direction":44},"A companhia combina ciência de dados, inteligência artificial e tecnologia proprietária para ajudar seus clientes a tomar decisões mais informadas, otimizar suas campanhas digitais e maximizar o retorno sobre o investimento (ROI). Como parte dessa proposta, a MiQ desenvolveu o Sigma, sua tecnologia publicitária baseada em inteligência artificial generativa, reconhecida e premiada pelo mercado, que integra múltiplas fontes de dados e sinais para oferecer uma visão mais completa do comportamento das audiências.",[],{"type":37,"text":1538,"spans":1539,"direction":44},"Com essa abordagem, a MiQ permite que marcas e agências executem estratégias mais eficientes, mensuráveis e orientadas a resultados.  ",[],{"type":37,"text":97,"spans":1541,"direction":44},[],{"type":1221,"text":1543,"spans":1544,"direction":44},"Sobre Adsmovil",[],{"type":37,"text":1546,"spans":1547,"direction":44},"A Adsmovil é uma empresa de publicidade digital e dados com foco na América Latina, especializada em segmentação de audiência baseada em dados, com abordagem mobile-first e execução omnichannel. Com operações concentradas no México, Brasil, Colômbia e Argentina, e presença ampliada em outros mercados da região, a Adsmovil combina uma das maiores e mais diversificadas redes de retail media da América Latina com soluções de audiência em TV, vídeo, YouTube e mídia out-of-home. Sustentada por uma robusta base de dados e fortes relações com grandes grupos de mídia, a empresa apoia marcas e agências a alcançar, entender e influenciar consumidores latino-americanos em diferentes canais, ao longo de toda a jornada de compra.",[],{"type":37,"text":97,"spans":1549,"direction":44},[],{"type":37,"text":97,"spans":1551,"direction":44},[],{"type":37,"text":1553,"spans":1554,"direction":44},"Contacto en la prensa\nErica Ashner\nMiQ\nerica.ashner@miqdigital.com",[1555,1556],{"start":41,"end":836,"type":50},{"start":535,"end":275,"type":62,"data":1557},{"link_type":64,"url":1405,"target":66},"text_component$781553c0-5a24-4685-8951-27dd63f10db0",{},{"link_type":125},[],[],[1564],{"trigger":34,"form":1565},{"link_type":125},"2026-03-25T20:59:00+0000",{"dimensions":1568,"alt":34,"copyright":34,"url":1569,"id":1570,"edit":1571},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fab2J8pGXnQHGYzRB_Adsmovilannouncement-PR-1.jpg?auto=format,compress","ab2J8pGXnQHGYzRB",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":1573,"alt":34,"copyright":34,"url":1574,"id":1575,"edit":1576},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fab2J85GXnQHGYzRC_AdsmovilannouncementPR-thumb.jpg?auto=format,compress","ab2J85GXnQHGYzRC",{"x":41,"y":41,"zoom":140,"background":141},"Ao adquirir a Adsmovil, companhia inglesa passa a oferecer retail media, mobile e DOOH com o sistema operacional baseado em IA",[1579,1581,1583],{"related_article":1580},{"link_type":125},{"related_article":1582},{"link_type":125},{"related_article":1584},{"link_type":125},[1586],{"type":37,"text":1470,"spans":1587,"direction":44},[],[1589],{"type":37,"text":1590,"spans":1591,"direction":44},"Ao adquirir a Adsmovil, companhia inglesa passa a oferecer retail media, mobile e DOOH com o sistema operacional baseado em IA",[],[1593],{"type":37,"text":1470,"spans":1594,"direction":44},[],[1596],{"type":37,"text":1590,"spans":1597,"direction":44},[],{"dimensions":1599,"alt":34,"copyright":34,"url":1600,"id":1570,"edit":1601},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fab2J8pGXnQHGYzRB_Adsmovilannouncement-PR-1.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1603,"uid":1604,"url":1605,"type":9,"href":1606,"tags":1607,"first_publication_date":1608,"last_publication_date":1609,"slugs":1610,"linked_documents":1611,"lang":192,"alternate_languages":1612,"data":1613},"aXtVMB8AAE4AASTt","miq-consolide-sa-presence-en-france-et-decline-miq-sigma-son-outil-ia-dedie-a-la-performance-media","\u002Fresources\u002Fnews\u002Fmiq-consolide-sa-presence-en-france-et-decline-miq-sigma-son-outil-ia-dedie-a-la-performance-media","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aXtVMB8AAE4AASTt%22%29+%5D%5D",[],"2026-02-03T07:00:54+0000","2026-04-27T16:35:44+0000",[1604],[],[],{"title":1614,"external_link":1615,"slices":1616,"author_name":34,"author_position":34,"author_description":34,"author_image":1765,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1766,"contact_formid":34,"contact_title":1767,"contact_description":1768,"contact_cta":34,"url_form_triggers":1769,"category":131,"date":1770,"featured_image":1771,"thumbnail":1776,"featured_description":1783,"show_updated_on":123,"hide_listing":34,"articles":1784,"meta_title":1806,"meta_description":1810,"og_title":1814,"og_description":1817,"og_image":1820,"no_index":123},"MiQ consolide sa présence en France et décline MiQ Sigma, son outil IA dédié à la performance média",{"link_type":27},[1617],{"variation":30,"version":31,"items":1618,"primary":1619,"id":1764,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1620,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1621,1625,1628,1631,1633,1635,1640,1644,1649,1657,1659,1661,1666,1669,1672,1678,1681,1683,1685,1691,1694,1703,1706,1708,1710,1715,1723,1730,1738,1742,1745,1748,1750,1752,1756,1759,1762],{"type":37,"text":1622,"spans":1623,"direction":44},"Paris, le 3 février 2026 – Déjà présent depuis 2024 en France, MiQ, acteur mondial de la publicité programmatique, déploie MiQ Sigma, son outil IA pour répondre à la fragmentation croissante des usages, des données et de l’environnement média au global.",[1624],{"start":41,"end":49,"type":50},{"type":37,"text":1626,"spans":1627,"direction":44},"Depuis plus de quinze ans, et avec vingt-et-un bureaux dans le monde entier, MiQ est au cœur de l’écosystème publicitaire grâce à une approche adaptée qui combine l’expertise humaine et la data.",[],{"type":37,"text":1629,"spans":1630,"direction":44},"En France, MiQ adopte une stratégie de développement progressive et durable, pensée pour s’inscrire dans les spécificités du marché.",[],{"type":37,"text":97,"spans":1632,"direction":44},[],{"type":37,"text":97,"spans":1634,"direction":44},[],{"type":37,"text":1636,"spans":1637,"direction":44},"Un bureau local pour s’intégrer aux exigences du marché",[1638],{"start":41,"end":1639,"type":50},55,{"type":37,"text":1641,"spans":1642,"direction":44},"Avec son arrivée en France, MiQ s’est lancé un challenge clair : pérenniser une réponse claire à la complexité de l’écosystème média existant grâce à une expertise propre. Dans un environnement de plus en plus fragmenté par la multiplication des usages, des plateformes et des touchpoints, MiQ, partenaire média programmatique omnicanal, vient se placer en soutient des acteurs en charge de la stratégie, de l’activation et du pilotage des campagnes.",[1643],{"start":1256,"end":1091,"type":50},{"type":37,"text":1645,"spans":1646,"direction":44},"Pierre de Lannoy, Country Director France, est chargé du pilotage des opérations de MiQ en France. Fort de quinze ans d’expérience dans l’industrie des médias, dont huit au sein de MiQ, Pierre a occupé des fonctions de direction couvrant le produit, les opérations et le développement commercial sur plusieurs marchés internationaux.",[1647],{"start":41,"end":1648,"type":50},41,{"type":37,"text":1650,"spans":1651,"direction":44},"« Notre ambition en France est de nous intégrer naturellement dans le fonctionnement du marché, en apportant des capacités technologiques et opérationnelles là où la complexité est la plus forte. Nous cherchons à renforcer l’exécution et la performance des dispositifs, sans remettre en cause les équilibres existants », explique Pierre de Lannoy.",[1652,1654],{"start":41,"end":1653,"type":43},319,{"start":1655,"end":1656,"type":50},321,347,{"type":37,"text":97,"spans":1658,"direction":44},[],{"type":37,"text":97,"spans":1660,"direction":44},[],{"type":37,"text":1662,"spans":1663,"direction":44},"MiQ Sigma : une plateforme conçue pour répondre à la complexité du programmatique ",[1664],{"start":41,"end":1665,"type":50},82,{"type":37,"text":1667,"spans":1668,"direction":44},"Au cœur de l’offre de MiQ se trouve Sigma, cette technologie propre à MiQ construite à partir des données de l’entreprise et alimentée par l’IA. Dans un écosystème où la planification et l’optimisation des campagnes est fragilisée par la multiplication des plateformes, des sources de données et des signaux, Sigma vient en aide aux agences et aux annonceurs.",[],{"type":37,"text":1670,"spans":1671,"direction":44},"En connectant les canaux et les sources de données, Sigma offre une vision unifiée des audiences, basée sur ce qu’elles regardent, consultent et achètent. Cette capacité d’analyse reposant sur l’IA traite de grands volumes de signaux issus des environnements TV, digitaux et retail afin de faire émerger des insights actionnables et d’identifier des opportunités pertinentes d’activation et d’optimisation des campagnes.",[],{"type":37,"text":1673,"spans":1674,"direction":44},"Contrairement à une solution boîte noire, Sigma est un outil d’aide à la décision permettant aux agences et aux annonceurs de prendre des décisions média éclairées.",[1675],{"start":1676,"end":1677,"type":43},29,40,{"type":37,"text":1679,"spans":1680,"direction":44},"Résultat ? L’exécution des campagnes est optimisée et la mesure des performances améliorée. Tout ceci, en plaçant l’expertise humaine au cœur des arbitrages stratégiques et opérationnels.",[],{"type":37,"text":97,"spans":1682,"direction":44},[],{"type":37,"text":97,"spans":1684,"direction":44},[],{"type":37,"text":1686,"spans":1687,"direction":44},"L’outil TV Intelligence, au cœur des activations multi-plateformes",[1688,1689],{"start":41,"end":275,"type":50},{"start":1690,"end":386,"type":43},8,{"type":37,"text":1692,"spans":1693,"direction":44},"Dans un contexte où les usages TV et vidéo se fragmentent entre linéaire, streaming et plateformes digitales, Sigma apporte lisibilité et cohérence aux activations multi-plateformes, notamment sur des dispositifs à forte complexité opérationnelle.",[],{"type":37,"text":1695,"spans":1696,"direction":44},"Pour répondre à ces enjeux de fragmentation de l’écosystème télévisuel, MiQ s’appuie sur son outil de TV Intelligence intégré à Sigma dans le cadre de son approche Advanced TV, afin d’aider agences et annonceurs à saisir la manière dont les audiences consomment les contenus et la publicité. ",[1697,1700],{"start":1698,"end":1699,"type":43},102,117,{"start":1701,"end":1702,"type":43},164,177,{"type":37,"text":1704,"spans":1705,"direction":44},"En France, MiQ s’appuie sur des partenariats data stratégiques, notamment avec Titan OS et Samba TV. Ces partenariats permettent de proposer une planification unifiée sur la TV linéaire, la TV en streaming, YouTube et sur les réseaux sociaux et de mesurer plus précisément la performance TV des annonceurs. ",[],{"type":37,"text":97,"spans":1707,"direction":44},[],{"type":37,"text":97,"spans":1709,"direction":44},[],{"type":37,"text":1711,"spans":1712,"direction":44},"Une ambition durable pour le marché français",[1713],{"start":41,"end":1714,"type":50},44,{"type":37,"text":1716,"spans":1717,"direction":44},"« La plateforme MiQ Sigma incarne une nouvelle génération d’outils pour l’ère actuelle de la publicité agentique. Samba est ravie de soutenir cette évolution en mettant à disposition un large éventail de signaux first-party, via des intégrations de tout premier plan comme celle-ci, s’appuyant sur nos serveurs MCP et nos agents dédiés à la stratégie d’audience et à l’analyse. MiQ porte une innovation publicitaire significative, qui se traduit par une efficacité média accrue en France comme à l’international », déclare Ashwin Navin, CEO et cofondateur de Samba TV. ",[1718,1720],{"start":41,"end":1719,"type":43},513,{"start":1721,"end":1722,"type":50},515,569,{"type":37,"text":1724,"spans":1725,"direction":44},"«Chez Titan OS, notre mission est de rendre les données TV plus accessibles et plus actionnables pour les professionnels de la publicité. Avec le lancement de Sigma de MiQ en France, notre partenariat permet d’intégrer une TV Intelligence au niveau du système d’exploitation dans les stratégies Advanced TV, donnant aux acteurs du marché les moyens de mesurer la couverture incrémentale au-delà de la télévision traditionnelle et de maîtriser la pression publicitaire entre environnements linéaires et streaming. Ensemble, nous aidons les marques à maximiser l’impact de chaque impression TV », déclare Rees Martin Hughes, VP Data chez Titan OS.",[1726,1728],{"start":41,"end":1727,"type":43},595,{"start":1727,"end":1729,"type":50},645,{"type":37,"text":1731,"spans":1732,"direction":44},"« Avec cette implantation, notre objectif est d’accompagner l’évolution du marché français en mettant à disposition une expertise et une technologie éprouvées, fondées sur une intelligence artificielle développée sur le long terme, tout en les adaptant aux réalités locales. Nous travaillons à faire évoluer Sigma en nous appuyant sur des partenaires data et technologiques de premier plan, afin de constituer l’empreinte de données TV la plus large et la plus diversifiée du secteur. Nous souhaitons contribuer à une meilleure compréhension des audiences, à une exécution plus précise des campagnes et à une performance média plus lisible, dans un environnement en constante transformation. En France, MiQ s’inscrit clairement dans une logique de long terme, avec l’ambition de devenir un partenaire de référence sur les dispositifs programmatiques complexes, en s’appuyant sur la complémentarité entre technologie, expertise humaine et connaissance du marché », conclut Pierre de Lannoy, Country Director France, MiQ.",[1733,1735],{"start":41,"end":1734,"type":43},963,{"start":1736,"end":1737,"type":50},964,1019,{"type":37,"text":1739,"spans":1740,"direction":44},"—",[1741],{"start":41,"end":140,"type":50},{"type":37,"text":999,"spans":1743,"direction":44},[1744],{"start":41,"end":1002,"type":50},{"type":37,"text":1746,"spans":1747,"direction":44},"MiQ n’est pas un partenaire média programmatique comme les autres. Depuis 2010, l’entreprise s’est donnée pour mission d’améliorer la publicité et d’aider marques et agences à atteindre leurs meilleurs résultats. C’est dans cette logique qu’a été développée MiQ Sigma, sa technologie publicitaire alimentée par l’IA, qui connecte l’ensemble de l’écosystème et révèle ce que les audiences regardent, consultent et achètent. Grâce à ces insights, les équipes de trading prennent des décisions sur mesure, impartiales et plus performantes, pour des campagnes plus rapides, plus intelligentes et plus efficaces. ",[],{"type":37,"text":1007,"spans":1749,"direction":44},[],{"type":37,"text":97,"spans":1751,"direction":44},[],{"type":37,"text":1753,"spans":1754,"direction":44},"Contact presse ",[1755],{"start":41,"end":1002,"type":50},{"type":37,"text":1757,"spans":1758,"direction":44},"yasmine.fakir@welcometowith.com",[],{"type":37,"text":1760,"spans":1761,"direction":44},"06 01 09 49 49 ",[],{"type":37,"text":97,"spans":1763,"direction":44},[],"text_component$8c50aeb2-bf4d-4b39-bff5-99afb841e3db",{},{"link_type":125},[],[],[],"2026-02-03T07:00:00+0000",{"dimensions":1772,"alt":34,"copyright":34,"url":1773,"id":1774,"edit":1775},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaXtXngIvOtkhCEdI_FR-Sigma-launch-press_release-web.jpg?auto=format,compress","aXtXngIvOtkhCEdI",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":1777,"alt":34,"copyright":34,"url":1780,"id":1781,"edit":1782},{"width":1778,"height":1779},565,676,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaXtXrQIvOtkhCEdJ_FR-Sigma-launch-press_release-web_thumb.jpg?auto=format,compress","aXtXrQIvOtkhCEdJ",{"x":41,"y":41,"zoom":140,"background":141},"Dans un secteur de plus en plus fragmenté, l’arrivée de MiQ en France et le déploiement de MiQ Sigma, sa technologie propre alimentée grâce à l’IA, est une réponse claire à la complexité du marché.",[1785,1789,1797],{"related_article":1786},{"id":1302,"type":9,"tags":1787,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":1788,"isBroken":123},[],"b8239d13-d82a-45d9-a562-8045afd7e234",{"related_article":1790},{"id":1791,"type":9,"tags":1792,"lang":192,"slug":1793,"first_publication_date":1794,"last_publication_date":1795,"uid":1793,"link_type":125,"key":1796,"isBroken":123},"aSl8rBkAAEgAzwKg",[],"miq-renforce-son-intelligence-tv-en-europe-grace-a-un-accord-strategique-avec-titan-os","2025-11-28T11:04:53+0000","2026-04-27T16:35:42+0000","771c51f8-690f-4ced-b845-e221ed7587a1",{"related_article":1798},{"id":1799,"type":9,"tags":1800,"lang":192,"slug":1801,"first_publication_date":1802,"last_publication_date":1803,"uid":1804,"link_type":125,"key":1805,"isBroken":123},"aN_wChoAAEAAvnYa",[],"miq-named-to-official-youtube-activation-partner-program-recognizes-ability-to-offer-bespoke-programmatic-services-to-clients","2025-10-06T13:15:36+0000","2026-04-27T16:35:35+0000","miq-named-to-official-youtube-activation-partner-program","5373d503-7d4a-4dd0-b009-d311ee182844",[1807],{"type":37,"text":1808,"spans":1809,"direction":44},"MiQ s’implante en France et déploie MiQ Sigma, sa technologie alimentée par l’IA, dédiée à la performance média.",[],[1811],{"type":37,"text":1812,"spans":1813,"direction":44},"MiQ officialise son lancement en France et déploie MiQ Sigma, sa plateforme technologique propriétaire alimentée par une intelligence artificielle, au service de la performance média dans un secteur de plus en plus fragmenté.",[],[1815],{"type":37,"text":1808,"spans":1816,"direction":44},[],[1818],{"type":37,"text":1812,"spans":1819,"direction":44},[],{"dimensions":1821,"alt":34,"copyright":34,"url":1822,"id":1774,"edit":1823},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaXtXngIvOtkhCEdI_FR-Sigma-launch-press_release-web.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1825,"uid":1826,"url":1827,"type":9,"href":1828,"tags":1829,"first_publication_date":1830,"last_publication_date":1795,"slugs":1831,"linked_documents":1833,"lang":192,"alternate_languages":1834,"data":1835},"aS7GwRkAAEEA1sTV","miq-sigma-study-shows-major-gains-in-reach-conversion-and-cost-efficiency","\u002Fresources\u002Fnews\u002Fmiq-sigma-study-shows-major-gains-in-reach-conversion-and-cost-efficiency","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aS7GwRkAAEEA1sTV%22%29+%5D%5D",[],"2025-12-02T11:08:59+0000",[1832],"miq-sigma-study-shows-major-gains-in-reach-conversion-and-cost-efficiency-across-4-key-industries",[],[],{"title":1836,"external_link":1837,"slices":1838,"author_name":34,"author_position":34,"author_description":34,"author_image":1914,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":1915,"contact_formid":34,"contact_title":1916,"contact_description":1917,"contact_cta":34,"url_form_triggers":1918,"category":131,"date":1919,"featured_image":1920,"thumbnail":1925,"featured_description":1928,"show_updated_on":123,"hide_listing":34,"articles":1929,"meta_title":1947,"meta_description":1950,"og_title":1953,"og_description":1956,"og_image":1959,"no_index":123},"MiQ Sigma Study Shows Major Gains in Reach, Conversion and Cost-Efficiency Across 4 Key Industries",{"link_type":27},[1839],{"variation":30,"version":31,"items":1840,"primary":1841,"id":1913,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":1842,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[1843,1852,1855,1860,1864,1869,1873,1876,1882,1888,1891,1894,1896,1899,1901,1904,1907],{"type":37,"text":1844,"spans":1845,"direction":44},"New York and London – December 2, 2025 – MiQ, a global programmatic media partner, today announced the results of a comprehensive performance study demonstrating the power of MiQ Sigma, its recently released AI-powered platform trained on the world's most connected data set. Sigma brings together data, technology, and campaign workflows, applies advanced AI to make smarter marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today's fragmented digital landscape.",[1846,1847,1851],{"start":41,"end":1255,"type":50},{"start":1848,"end":1849,"type":62,"data":1850},175,184,{"link_type":64,"url":433,"target":66},{"start":1848,"end":1849,"type":50},{"type":37,"text":1853,"spans":1854,"direction":44},"This study was designed to test how well media campaigns using Sigma performed versus campaigns placed using common digital advertising tools. The results found uplift across every vertical, channel, and key performance metric in the study.",[],{"type":382,"text":1856,"spans":1857,"direction":44},"CPG: 15% higher incremental reach and 14% lower cost per incremental to linear reach, targeting potential new customers in the pet food market with a focus on brand awareness.",[1858],{"start":41,"end":1859,"type":50},5,{"type":382,"text":1861,"spans":1862,"direction":44},"Media & Entertainment: 132% higher conversion rate and 57% lower cost per acquisition, for a streaming company looking to grow users without increasing spend.",[1863],{"start":41,"end":386,"type":50},{"type":382,"text":1865,"spans":1866,"direction":44},"Retail: 27% uplift in click-through rate and 21% lower cost-per-click focusing on commerce performance for a brand looking to increase brand recognition.",[1867],{"start":41,"end":1868,"type":50},7,{"type":382,"text":1870,"spans":1871,"direction":44},"Travel: 23% faster conversion after the first impression and 7% higher unique converters for every dollar spent for a marketer looking to capture quality leads, increase ticket bookings.",[1872],{"start":41,"end":1868,"type":50},{"type":37,"text":1874,"spans":1875,"direction":44},"MiQ Sigma’s proprietary AI-powered optimization features allowed traders to make smarter, real-time decisions on what to activate, scale, or pause.",[],{"type":37,"text":1877,"spans":1878,"direction":44},"“Sigma applies advanced watching, browsing, and buying data—combined with powerful trading tools—to continuously improve targeting and efficiency through a fully data-driven, partner-agnostic optimization approach. Because these capabilities draw on a vast ecosystem of data and trading intelligence that can be applied across—and layered on top of—standard DSP platforms, our agency clients achieve deeper performance gains and measurable impact beyond what other tech partners can deliver,” said Tom Richards, SVP, Global Product, MiQ. “What’s more, we believe you can’t have effective AI without the human intelligence needed to build, direct, monitor, and interpret it. Our AI strategy is designed not to replace people but to amplify our talent and empower employees to do more. This project demonstrates how humans and AI will continue to work hand-in-hand—because while AI can be complex, it will complement rather than replace human judgment over time.”",[1879],{"start":1880,"end":1881,"type":50},498,538,{"type":37,"text":1883,"spans":1884,"direction":44},"“The testing data demonstrates the increased success our traders are having working on the Sigma platform,” said Rachel Foskett, VP Product Marketing, MiQ. “Our product, trading and marketing teams collaborated closely to test, learn, and prove how MiQ Sigma can elevate campaign performance across every metric that matters to our clients.” This was a true collaboration across teams, and we’re looking forward to continuing rigorous testing of Sigma’s evolving capabilities, ensuring each new feature meets the needs of today’s marketers navigating dynamic market conditions.”",[1885],{"start":1886,"end":1887,"type":50},113,155,{"type":37,"text":439,"spans":1889,"direction":44},[1890],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":1893,"direction":44},"We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.",[],{"type":37,"text":97,"spans":1895,"direction":44},[],{"type":37,"text":1897,"spans":1898,"direction":44},"Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.",[],{"type":37,"text":97,"spans":1900,"direction":44},[],{"type":37,"text":449,"spans":1902,"direction":44},[1903],{"start":41,"end":452,"type":50},{"type":37,"text":1905,"spans":1906,"direction":44},"Erica Ashner",[],{"type":37,"text":1908,"spans":1909,"direction":44},"erica.ashner@miqdigital.com",[1910],{"start":41,"end":1911,"type":62,"data":1912},27,{"link_type":64,"url":1405,"target":66},"text_component$e7104053-ab0c-4b9a-9310-291fd0bd8e12",{},{"link_type":125},[],[],[],"2025-12-02T08:00:00+0000",{"dimensions":1921,"alt":34,"copyright":34,"url":1922,"id":1923,"edit":1924},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaS7IC3NYClf9nsG2_PR-MiQ_Sigma-study.jpg?auto=format,compress","aS7IC3NYClf9nsG2",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":1926,"alt":34,"copyright":34,"url":1922,"id":1923,"edit":1927},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":141},"AI-powered ad-tech platform delivers strong results across Retail, Media & Entertainment, CPG, and Travel",[1930,1934,1938],{"related_article":1931},{"id":1284,"type":9,"tags":1932,"lang":192,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1289,"link_type":125,"key":1933,"isBroken":123},[],"69db48e3-ddc2-42ac-9256-83768999288c",{"related_article":1935},{"id":1799,"type":9,"tags":1936,"lang":192,"slug":1801,"first_publication_date":1802,"last_publication_date":1803,"uid":1804,"link_type":125,"key":1937,"isBroken":123},[],"d2792873-41c4-47e3-8f16-e6799884a8c7",{"related_article":1939},{"id":1940,"type":9,"tags":1941,"lang":192,"slug":1942,"first_publication_date":1943,"last_publication_date":1944,"uid":1945,"link_type":125,"key":1946,"isBroken":123},"aNv0CRkAAEIAzv_a",[],"contact","2025-10-01T09:33:25+0000","2026-04-27T16:35:36+0000","miq-announces-data-partnership-with-lifesight","2d3c1626-2307-41ca-9196-371d98c5dcfd",[1948],{"type":37,"text":1836,"spans":1949,"direction":44},[],[1951],{"type":37,"text":1928,"spans":1952,"direction":44},[],[1954],{"type":37,"text":1836,"spans":1955,"direction":44},[],[1957],{"type":37,"text":1928,"spans":1958,"direction":44},[],{"dimensions":1960,"alt":34,"copyright":34,"url":1961,"id":1923,"edit":1962},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaS7IC3NYClf9nsG2_PR-MiQ_Sigma-study.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1791,"uid":1793,"url":34,"type":9,"href":1964,"tags":1965,"first_publication_date":1794,"last_publication_date":1795,"slugs":1966,"linked_documents":1967,"lang":192,"alternate_languages":1968,"data":1969},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aSl8rBkAAEgAzwKg%22%29+%5D%5D",[],[1793],[],[],{"title":1970,"external_link":1971,"slices":1972,"author_name":34,"author_position":34,"author_description":34,"author_image":2070,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2071,"contact_formid":34,"contact_title":2072,"contact_description":2073,"contact_cta":34,"url_form_triggers":2074,"category":131,"date":2075,"featured_image":2076,"thumbnail":2081,"featured_description":1976,"show_updated_on":123,"hide_listing":34,"articles":2086,"meta_title":2099,"meta_description":2102,"og_title":2106,"og_description":2109,"og_image":2112,"no_index":123},"MiQ renforce son intelligence TV en Europe grâce à un accord stratégique avec Titan OS",{"link_type":27},[1973],{"variation":30,"version":31,"items":1974,"primary":1975,"id":2069,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":1976,"content":1977,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"Le partenariat fait de MiQ l’acteur disposant de l’empreinte TV la plus vaste et la plus diversifiée en Europe continentale",[1978,1987,1989,1992,1994,1997,1999,2003,2006,2008,2014,2016,2021,2023,2026,2029,2031,2034,2036,2045,2047,2051,2059,2061],{"type":37,"text":1979,"spans":1980,"direction":44},"LONDRES, Royaume-Uni – 18 novembre 2025 – MiQ, partenaire mondial de publicité programmatique, annonce aujourd’hui un nouveau partenariat avec Titan Operating System S.L. (Titan OS), entreprise technologique, média et publicitaire basée à Barcelone. Grâce à cet accord, MiQ devient le seul prestataire managed service à accéder aux insights au niveau Titan OS, portant sa couverture des signaux TV en Europe à plus de 20 millions de téléviseurs connectés (CTV).",[1981,1983,1984],{"start":41,"end":1982,"type":43},42,{"start":41,"end":1648,"type":50},{"start":1985,"end":1986,"type":50},361,461,{"type":37,"text":97,"spans":1988,"direction":44},[],{"type":37,"text":1990,"spans":1991,"direction":44},"Ce partenariat stratégique renforce les capacités d’intelligence TV de MiQ en permettant aux annonceurs d’unifier leurs campagnes dans un paysage TV et digital de plus en plus fragmenté. Plus concrètement, il intègre l’intelligence précise collectée au niveau du système d’exploitation de Titan OS, qui capte l’ensemble des signaux de visionnage et de comportement du début à la fin d’une session. Les marques peuvent ainsi planifier, activer et mesurer la portée incrémentale dans un environnement CTV en croissance rapide.",[],{"type":37,"text":97,"spans":1993,"direction":44},[],{"type":37,"text":1995,"spans":1996,"direction":44},"Les capacités de MiQ sont renforcées par l’exploitation optimisée des insights Titan OS sur l’ensemble des canaux programmatiques, offrant aux annonceurs un niveau supérieur de précision et d’efficacité en matière d’activation et de mesure. Le partenariat ouvre également l’accès à de nouveaux inventaires vidéo premium sur l’écran d’accueil dans toute l’Europe, permettant une portée à grande échelle, y compris auprès des abonnés TV sans publicité. ",[],{"type":37,"text":97,"spans":1998,"direction":44},[],{"type":37,"text":2000,"spans":2001,"direction":44},"Intégration à Sigma",[2002],{"start":41,"end":691,"type":50},{"type":37,"text":2004,"spans":2005,"direction":44},"Au premier trimestre 2026, l’intelligence issue de Titan OS sera intégrée à Sigma, la plateforme programmatique avancée pilotée par l’IA lancée par MiQ cette année. L’IA de Sigma analyse 700 000 milliards de signaux consommateurs couvrant ce que les audiences regardent à la télévision, consultent sur le web ou achètent en magasin, permettant des décisions plus rapides et plus pertinentes pour les acheteurs média.",[],{"type":37,"text":97,"spans":2007,"direction":44},[],{"type":37,"text":2009,"spans":2010,"direction":44},"\"Depuis des années, les marketeurs soulignent la fragmentation de la TV et la nécessité d’une meilleure connexion entre le digital et la télévision pour obtenir des résultats mesurables. Ce partenariat répond précisément à ce besoin\", déclare Alfie Atkinson, CEO, MiQ UK. \"En intégrant l’intelligence issue du système d’exploitation de millions de foyers européens dans notre plateforme Sigma, nous offrons aux annonceurs une vue unifiée de ce que regardent les audiences et la capacité d’agir dessus. Cela renforce nos insights cross-canal, consolide notre stratégie data-agnostique et connecte réellement un paysage TV fragmenté.\"",[2011],{"start":2012,"end":2013,"type":50},243,270,{"type":37,"text":97,"spans":2015,"direction":44},[],{"type":37,"text":2017,"spans":2018,"direction":44},"\"Chez Titan OS, notre ambition est de rendre les données TV plus accessibles et réellement exploitables pour les annonceurs. En nous associant à MiQ, nous apportons la précision et la profondeur de l’intelligence au niveau du système d’exploitation au cœur de la stratégie TV\", déclare Jacinto Roca, CEO, Titan OS. \"Les marques peuvent ainsi mesurer de manière distincte la portée incrémentale face à la consommation TV traditionnelle et appliquer un capping de fréquence à la fois sur la TV linéaire et le streaming, un niveau de reporting qu’un système d’exploitation TV est le seul à pouvoir fournir. Ensemble, nous aidons les annonceurs à améliorer leurs résultats et à valoriser chaque impression TV.\"",[2019],{"start":1199,"end":2020,"type":50},313,{"type":37,"text":97,"spans":2022,"direction":44},[],{"type":37,"text":999,"spans":2024,"direction":44},[2025],{"start":41,"end":1002,"type":50},{"type":37,"text":2027,"spans":2028,"direction":44},"Nous ne sommes pas un simple partenaire média programmatique. Depuis 2010, nous travaillons à améliorer la performance publicitaire et à aider marques et agences à obtenir leurs meilleurs résultats. C’est pourquoi nous avons créé MiQ Sigma, notre technologie publicitaire alimentée par l’IA, qui connecte l’écosystème pour révéler ce que les audiences regardent, consultent et achètent. Grâce à ces insights, nos traders prennent des décisions sur mesure, impartiales et rapides pour des résultats véritablement efficaces. Avec MiQ, le programmatique dépasse toujours les attentes.",[],{"type":37,"text":97,"spans":2030,"direction":44},[],{"type":37,"text":2032,"spans":2033,"direction":44},"Basée à Londres, MiQ opère depuis 21 bureaux en Amérique du Nord, Europe, APAC et Amérique latine. L’entreprise a été reconnue parmi les Hottest AdTech Companies par Insider, a reçu le Best Places to Work Award d’Ad Age, figure dans la liste Inc. Power Partners et apparaît chaque année depuis 2020 parmi les Programmatic Power Players d’AdExchanger.",[],{"type":37,"text":97,"spans":2035,"direction":44},[],{"type":37,"text":2037,"spans":2038,"direction":44},"Contact presse\nJihan Aziz\njihan.aziz@miqdigital.com",[2039,2040],{"start":41,"end":689,"type":50},{"start":2041,"end":2042,"type":62,"data":2043},26,51,{"link_type":64,"url":2044,"target":66},"mailto:jihan.aziz@miqdigital.com",{"type":37,"text":97,"spans":2046,"direction":44},[],{"type":37,"text":2048,"spans":2049,"direction":44},"À propos de Titan OS S.L.",[2050],{"start":41,"end":565,"type":50},{"type":37,"text":2052,"spans":2053,"direction":44},"Titan OS S.L. est une entreprise technologique basée à Barcelone, avec des bureaux à Amsterdam et Taipei. Elle développe des logiciels et des solutions destinés à exploiter tout le potentiel de la TV connectée. Titan OS repense la télévision pour transformer la découverte de contenus et la manière dont les marques interagissent avec les audiences. Notre ambition est de favoriser la collaboration au sein de l’ensemble de l’écosystème TV, aux côtés des fabricants, distributeurs, médias, créateurs de contenus, éditeurs et marques. Notre système d’exploitation indépendant équipe des téléviseurs intelligents de fabricants de premier plan en Europe et en Amérique latine, offrant à des millions de téléspectateurs une expérience personnalisée dès l’allumage. Grâce à des recommandations adaptées, nous intégrons tous les contenus sur la page d’accueil : services de streaming par abonnement, films et séries gratuits ou payants, ou encore chaînes linéaires. www.titanos.tv",[2054],{"start":2055,"end":2056,"type":62,"data":2057},960,974,{"link_type":64,"url":2058,"target":66},"http:\u002F\u002Fwww.titanos.tv\u002F",{"type":37,"text":97,"spans":2060,"direction":44},[],{"type":37,"text":2062,"spans":2063,"direction":44},"Contact presse\nTobi Pfalzgraff\ntobi.pfalzgraff@titanos.tv",[2064,2065],{"start":41,"end":689,"type":50},{"start":353,"end":2066,"type":62,"data":2067},57,{"link_type":64,"url":2068,"target":66},"mailto:tobi.pfalzgraff@titanos.tv","text_component$b26a43d8-4294-4aaf-a913-a0ca45054a2d",{},{"link_type":125},[],[],[],"2025-11-18T08:00:00+0000",{"dimensions":2077,"alt":34,"copyright":34,"url":2078,"id":2079,"edit":2080},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRX6EbpReVYa4cEF_UK-Titan-lockup-1200x628.jpg?auto=format,compress","aRX6EbpReVYa4cEF",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2082,"alt":34,"copyright":34,"url":2083,"id":2084,"edit":2085},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRX6cLpReVYa4cEU_UK-Titan-thumb-505x628.jpg?auto=format,compress","aRX6cLpReVYa4cEU",{"x":41,"y":41,"zoom":140,"background":141},[2087,2091,2095],{"related_article":2088},{"id":1284,"type":9,"tags":2089,"lang":192,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1289,"link_type":125,"key":2090,"isBroken":123},[],"b33ed780-0ddd-43e5-8fed-eb7e45ba6330",{"related_article":2092},{"id":1799,"type":9,"tags":2093,"lang":192,"slug":1801,"first_publication_date":1802,"last_publication_date":1803,"uid":1804,"link_type":125,"key":2094,"isBroken":123},[],"0f3b9aad-9c5f-4766-b323-b1a5abb0572e",{"related_article":2096},{"id":1940,"type":9,"tags":2097,"lang":192,"slug":1942,"first_publication_date":1943,"last_publication_date":1944,"uid":1945,"link_type":125,"key":2098,"isBroken":123},[],"8b520e72-37d0-44b1-9b9b-4a659cb33c6c",[2100],{"type":37,"text":1970,"spans":2101,"direction":44},[],[2103],{"type":37,"text":2104,"spans":2105,"direction":44},"Le partenariat fait de MiQ l’acteur disposant de l’empreinte TV la plus vaste et la plus diversifiée en Europe continentale ",[],[2107],{"type":37,"text":1970,"spans":2108,"direction":44},[],[2110],{"type":37,"text":2104,"spans":2111,"direction":44},[],{"dimensions":2113,"alt":34,"copyright":34,"url":2114,"id":2079,"edit":2115},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRX6EbpReVYa4cEF_UK-Titan-lockup-1200x628.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":2117,"uid":2118,"url":34,"type":9,"href":2119,"tags":2120,"first_publication_date":2121,"last_publication_date":1288,"slugs":2122,"linked_documents":2123,"lang":192,"alternate_languages":2124,"data":2125},"aRX2TxoAAE0ApB3Y","miq-builds-unparalleled-tv-intelligence-in-europe-through-deal-with-titan-os","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRX2TxoAAE0ApB3Y%22%29+%5D%5D",[],"2025-11-14T12:28:25+0000",[2118],[],[],{"title":2126,"external_link":2127,"slices":2128,"author_name":34,"author_position":34,"author_description":34,"author_image":2206,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2207,"contact_formid":34,"contact_title":2208,"contact_description":2209,"contact_cta":34,"url_form_triggers":2210,"category":131,"date":2075,"featured_image":2211,"thumbnail":2214,"featured_description":2217,"show_updated_on":123,"hide_listing":34,"articles":2218,"meta_title":2231,"meta_description":2234,"og_title":2237,"og_description":2240,"og_image":2243,"no_index":123},"MiQ Builds Unparalleled TV Intelligence in Europe Through Deal With Titan OS",{"link_type":27},[2129],{"variation":30,"version":31,"items":2130,"primary":2131,"id":2205,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2132,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2133,2141,2143,2146,2148,2154,2157,2159,2163,2168,2170,2173,2175,2177,2179,2181,2189,2196,2198],{"type":37,"text":2134,"spans":2135,"direction":44},"LONDON - Nov. 18, 2025 - MiQ, a global programmatic media partner, today announced a new partnership with Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company. Today’s news means that MiQ becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV).",[2136,2137,2138],{"start":41,"end":49,"type":50},{"start":49,"end":565,"type":43},{"start":2139,"end":2140,"type":50},343,414,{"type":37,"text":97,"spans":2142,"direction":44},[],{"type":37,"text":2144,"spans":2145,"direction":44},"With this strategic partnership, MiQ enhances its TV Intelligence capabilities, enabling advertisers to unify their campaigns across increasingly fragmented TV and digital channels. Specifically, it integrates Titan OS’ highly accurate OS-level intelligence that comprehensively captures viewing and behavioural signals from TV session start to end, allowing brands to plan, deliver and measure incremental reach across a growing CTV environment.",[],{"type":37,"text":97,"spans":2147,"direction":44},[],{"type":37,"text":2149,"spans":2150,"direction":44},"MiQ’s capabilities are elevated by seamlessly leveraging Titan OS-level intelligence across the breadth of programmatic channels, driving more precision and opportunity when it comes to activation and measurement. It grants premium access to brand new home screen video inventory across Europe, to achieve mass reach, even amongst ad-free TV subscribers.\n\nSigma integration",[2151],{"start":2152,"end":2153,"type":50},356,373,{"type":37,"text":2155,"spans":2156,"direction":44},"In Q1 2026, Titan OS-level intelligence will be integrated into MiQ’s platform, Sigma, the leading AI-powered programmatic advertising technology launched by MiQ this year. Sigma's AI analyses 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores, enabling smarter and faster decisions for media buyers.",[],{"type":37,"text":97,"spans":2158,"direction":44},[],{"type":37,"text":2160,"spans":2161,"direction":44},"“For years, marketers have said TV is too fragmented and they need better connectivity between digital and TV to drive measurable results. This partnership delivers exactly that,\" said Alfie Atkinson, CEO, MiQ UK. \"By bringing Titan’s OS-level intelligence from millions of European households into our Sigma platform, we give advertisers a single, connected view of what people are watching and the ability to act on it. This boosts our cross-channel insights, strengthens our agnostic data strategy, and connects the fragmented world of TV.\"\n",[2162],{"start":614,"end":1094,"type":50},{"type":37,"text":2164,"spans":2165,"direction":44},"“At Titan OS, our mission is to make TV data more accessible and actionable for advertisers. By partnering with MiQ, we can bring the accuracy and depth of OS-level intelligence into the heart of TV strategy,” said Titan OS CEO, Jacinto Roca. “This allows brands to quantify incremental reach versus traditional TV consumption, uniquely, and to apply frequency capping across both linear and streaming environments, something only a TV operating system can truly report on. Together, we’re helping advertisers drive smarter outcomes and make every TV impression count.”",[2166],{"start":2167,"end":2012,"type":50},215,{"type":37,"text":97,"spans":2169,"direction":44},[],{"type":37,"text":439,"spans":2171,"direction":44},[2172],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":2174,"direction":44},[],{"type":37,"text":97,"spans":2176,"direction":44},[],{"type":37,"text":1897,"spans":2178,"direction":44},[],{"type":37,"text":97,"spans":2180,"direction":44},[],{"type":37,"text":2182,"spans":2183,"direction":44},"Media Contact\nJihan Aziz \njihan.aziz@miqdigital.com \n\nAbout Titan OS S.L. ",[2184,2185,2187],{"start":41,"end":452,"type":50},{"start":2041,"end":2042,"type":62,"data":2186},{"link_type":64,"url":2044,"target":66},{"start":2188,"end":611,"type":50},54,{"type":37,"text":2190,"spans":2191,"direction":44},"Titan OS S.L. is a technology company headquartered in Barcelona, with branches in Amsterdam and Taipei. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalized experience from the moment they switch on their TVs. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels. www.titanos.tv ",[2192],{"start":2193,"end":2194,"type":62,"data":2195},941,955,{"link_type":64,"url":2058,"target":66},{"type":37,"text":97,"spans":2197,"direction":44},[],{"type":37,"text":2199,"spans":2200,"direction":44},"Media Contact\nTobi Pfalzgraff\ntobi.pfalzgraff@titanos.tv",[2201,2202],{"start":41,"end":452,"type":50},{"start":351,"end":2203,"type":62,"data":2204},56,{"link_type":64,"url":2068,"target":66},"text_component$dcfbb8c2-6559-4166-8b66-6f75de0d51f3",{},{"link_type":125},[],[],[],{"dimensions":2212,"alt":34,"copyright":34,"url":2078,"id":2079,"edit":2213},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2215,"alt":34,"copyright":34,"url":2083,"id":2084,"edit":2216},{"width":1423,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},"Partnership makes MiQ’s TV data footprint the largest, most diverse across continental Europe",[2219,2223,2227],{"related_article":2220},{"id":1284,"type":9,"tags":2221,"lang":192,"slug":1286,"first_publication_date":1287,"last_publication_date":1288,"uid":1289,"link_type":125,"key":2222,"isBroken":123},[],"d30b13cc-a43a-4b33-84a0-6c94cb354f97",{"related_article":2224},{"id":1799,"type":9,"tags":2225,"lang":192,"slug":1801,"first_publication_date":1802,"last_publication_date":1803,"uid":1804,"link_type":125,"key":2226,"isBroken":123},[],"9da13869-538d-4307-97af-ae31fa10cfa0",{"related_article":2228},{"id":1940,"type":9,"tags":2229,"lang":192,"slug":1942,"first_publication_date":1943,"last_publication_date":1944,"uid":1945,"link_type":125,"key":2230,"isBroken":123},[],"368aff3d-39d2-41e0-a192-2079afcd4131",[2232],{"type":37,"text":2126,"spans":2233,"direction":44},[],[2235],{"type":37,"text":2217,"spans":2236,"direction":44},[],[2238],{"type":37,"text":2126,"spans":2239,"direction":44},[],[2241],{"type":37,"text":2217,"spans":2242,"direction":44},[],{"dimensions":2244,"alt":34,"copyright":34,"url":2114,"id":2079,"edit":2245},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":2247,"uid":1289,"url":34,"type":9,"href":2248,"tags":2249,"first_publication_date":2250,"last_publication_date":2251,"slugs":2252,"linked_documents":2254,"lang":15,"alternate_languages":2255,"data":2259},"aROUKx8AAEoAMY4c","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aROUKx8AAEoAMY4c%22%29+%5D%5D",[],"2025-11-11T21:37:26+0000","2026-04-27T16:35:40+0000",[2253],"miq-apresenta-relatorio-global-que-revela-uma-diferenca-de-27-pontos-entre-o-uso-e-a-preparacao-para-a-ia-na-industria-publicitaria",[],[2256,2257],{"id":1284,"type":9,"lang":192,"uid":1289},{"id":2258,"type":9,"lang":23,"uid":1289},"aROR9B8AAEwAMYqu",{"title":2260,"external_link":2261,"slices":2262,"author_name":34,"author_position":34,"author_description":34,"author_image":2384,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2385,"contact_formid":34,"contact_title":2386,"contact_description":2387,"contact_cta":34,"url_form_triggers":2388,"category":131,"date":2389,"featured_image":2390,"thumbnail":2395,"featured_description":2402,"show_updated_on":123,"hide_listing":34,"articles":2403,"meta_title":2410,"meta_description":2414,"og_title":2418,"og_description":2421,"og_image":2424,"no_index":123},"MiQ apresenta relatório global que revela uma diferença de 27 pontos entre o uso e a preparação para a IA na indústria publicitária",{"link_type":27},[2263],{"variation":30,"version":31,"items":2264,"primary":2265,"id":2383,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2266,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2267,2272,2277,2280,2284,2287,2290,2293,2298,2301,2306,2310,2314,2318,2320,2323,2328,2332,2339,2342,2345,2359,2361,2368,2370,2375,2377],{"type":37,"text":2268,"spans":2269,"direction":44},"NOVA YORK — 11 de novembro de 2025 (6h EDT) — A inteligência artificial está se tornando rapidamente um pilar da publicidade moderna, impulsionando desde o planejamento de mídia até a otimização criativa. Um novo relatório global da MiQ, líder em mídia programática, revela que, embora 72% dos profissionais de marketing planejem ampliar o uso da IA nos próximos 12 meses, apenas 45% se sentem realmente confiantes em aplicá-la com sucesso. Em outras palavras, embora a adoção esteja crescendo rapidamente, os profissionais do setor demonstram certa preocupação sobre a melhor forma de aproveitar todo o seu potencial.",[2270],{"start":41,"end":2271,"type":50},45,{"type":37,"text":2273,"spans":2274,"direction":44},"O relatório A Curva de Confiança na IA, que entrevistou 3.169 profissionais de marketing em 16 países, buscou entender os níveis de uso e preparação em relação aos diferentes aspectos da inteligência artificial na publicidade. As respostas revelam um panorama de uma indústria em transição: ansiosa para avançar, mas ainda desenvolvendo as habilidades e os sistemas necessários para que a IA atinja seu máximo potencial.",[2275],{"start":2276,"end":1255,"type":50},12,{"type":37,"text":2278,"spans":2279,"direction":44},"“Descobrimos que a maioria dos profissionais de marketing se encontra nas etapas iniciais de uma curva de confiança”, disse Jordan Bitterman, Chief Marketing Officer da MiQ. “Estamos no início de um caminho que, com o tempo, nos levará a todos a avançar nessa curva à medida que aplicamos a IA a mais áreas-chave do nosso trabalho. O uso atualmente supera a preparação em 27 pontos percentuais, e vemos isso como uma grande oportunidade. Para fechar essa lacuna, os líderes do setor precisam aproveitar as ferramentas e os treinamentos disponíveis.”",[],{"type":37,"text":2281,"spans":2282,"direction":44},"Usos atuais da IA na publicidade",[2283],{"start":41,"end":765,"type":50},{"type":37,"text":2285,"spans":2286,"direction":44},"Os profissionais de marketing já estão utilizando a inteligência artificial para uma ampla variedade de tarefas. Atualmente, sentem-se mais à vontade aplicando-a na gestão de redes sociais (40%), automação de marketing (39%) e interação com clientes (38%), áreas nas quais as ferramentas de IA generativa, como o ChatGPT, são especialmente úteis.",[],{"type":37,"text":2288,"spans":2289,"direction":44},"Entre os profissionais que dizem não se sentir confiantes, 40% afirmam que sua organização não compreende bem a inteligência artificial ou os modelos de linguagem de grande porte (LLMs). Isso se deve à falta de treinamento e entendimento, o que leva as equipes de marketing a se afastarem de soluções mais avançadas e personalizadas, recorrendo novamente a ferramentas de IA mais simples e genéricas.",[],{"type":37,"text":2291,"spans":2292,"direction":44},"Existem muitos fatores que limitam a confiança dos profissionais de marketing no uso de ferramentas de IA. 38% mencionam a falta de capacitação; 42%, restrições para compartilhar dados com as ferramentas escolhidas; e 44%, a dificuldade de medir resultados com base nos objetivos corretos. Muitos ainda dependem de métricas indiretas, como cliques ou tráfego web, que não refletem o verdadeiro impacto comercial da IA. Além disso, quase dois em cada cinco profissionais seniores de marketing (38%) reconhecem que ainda estão construindo os sistemas de treinamento, medição e fluxo de trabalho necessários para usar a IA de forma consistente e confiante. A mesma proporção (38%) de profissionais, tanto juniores quanto seniores, afirma não ter recebido o treinamento adequado sobre as ferramentas que já possuem.",[],{"type":37,"text":2294,"spans":2295,"direction":44},"O caminho a seguir",[2296],{"start":41,"end":2297,"type":50},18,{"type":37,"text":2299,"spans":2300,"direction":44},"Apesar das preocupações, o otimismo permanece alto à medida que a adoção continua crescendo. Para fortalecer a confiança e avançar na curva, o relatório destaca várias maneiras pelas quais os profissionais de marketing podem progredir com um foco claro:",[],{"type":382,"text":2302,"spans":2303,"direction":44},"Adotar soluções independentes de parceiros. A IA funciona melhor com dados completos e conectados. Utilize ferramentas que integrem múltiplas plataformas e fontes para eliminar silos e oferecer informações mais precisas e representativas.",[2304],{"start":41,"end":2305,"type":50},43,{"type":382,"text":2307,"spans":2308,"direction":44},"Integrar a IA à medição de desempenho. A IA não pode otimizar o que não é possível medir. Conecte diretamente os sistemas de IA aos KPIs das campanhas e aos dados de resultados para avaliar o desempenho em tempo real e vincular a adoção a um impacto comercial tangível.",[2309],{"start":41,"end":1255,"type":50},{"type":382,"text":2311,"spans":2312,"direction":44},"Investir em alfabetização em IA em todas as equipes. A confiança surge da competência. Com 44% dos profissionais apontando lacunas de conhecimento interno, incorpore treinamentos contínuos em IA — desde a interpretação de resultados até a aplicação de insights — na prática diária de marketing.",[2313],{"start":41,"end":875,"type":50},{"type":382,"text":2315,"spans":2316,"direction":44},"Preservar a experiência humana. A IA pode analisar e automatizar, mas os humanos continuam sendo essenciais para interpretar, refinar e decidir. Mantenha os profissionais de marketing experientes envolvidos para aplicar discernimento, garantir responsabilidade e validar recomendações antes da implementação.",[2317],{"start":41,"end":353,"type":50},{"type":37,"text":97,"spans":2319,"direction":44},[],{"type":37,"text":2321,"spans":2322,"direction":44},"“Cada profissional de marketing está tentando encontrar o equilíbrio entre aprender e liderar com a IA”, acrescentou Bitterman. “Aqueles que avançarem mais rápido serão os que tratarem a confiança como uma capacidade — algo que se constrói dia após dia por meio da conexão, curiosidade e colaboração.”",[],{"type":37,"text":2324,"spans":2325,"direction":44},"Baixe o relatório completo da MiQ: A Curva de Confiança na IA e descubra como os profissionais de marketing podem fechar a lacuna de preparação e transformar a adoção em progresso mensurável e seguro.",[2326],{"start":532,"end":2327,"type":50},61,{"type":37,"text":2329,"spans":2330,"direction":44},"Metodologia",[2331],{"start":41,"end":103,"type":50},{"type":37,"text":2333,"spans":2334,"direction":44},"A MiQ se associou à Censuswide em setembro de 2025 para entrevistar 3.169 profissionais de marketing em 16 países sobre o uso e o nível de confiança em relação a diferentes aspectos da inteligência artificial aplicada à publicidade e ao marketing, suas estratégias relacionadas ao funil de conversão, otimização, insights de audiência e medição de desempenho. Os entrevistados vieram de uma combinação de agências e marcas, representando todos os níveis de cargo e senioridade.",[2335,2338],{"start":243,"end":351,"type":62,"data":2336},{"link_type":64,"url":2337,"target":461},"https:\u002F\u002Fcensuswide.com\u002F",{"start":243,"end":351,"type":50},{"type":37,"text":100,"spans":2340,"direction":44},[2341],{"start":41,"end":103,"type":50},{"type":37,"text":2343,"spans":2344,"direction":44},"Não somos apenas mais uma parceira programática. Desde 2010, temos a missão de melhorar a publicidade e ajudar marcas e agências a alcançarem seus melhores resultados. Por isso criamos o MiQ Sigma, nossa tecnologia de publicidade movida por IA que conecta todo o ecossistema, revelando o que as audiências estão vendo, navegando e comprando em todo o mundo. Graças a esses insights, nossos traders tomam decisões personalizadas e imparciais que geram resultados mais rápidos, inteligentes e eficazes. Com a MiQ, a publicidade programática sempre supera as expectativas.",[],{"type":37,"text":2346,"spans":2347,"direction":44},"Com sede em Londres, a MiQ opera globalmente com 21 escritórios na América do Norte, Europa, Ásia-Pacífico e América Latina. A empresa foi reconhecida como uma das Hottest AdTech Companies pela Insider, recebeu o prêmio Ad Age’s Best Places to Work, foi incluída na lista Inc. Power Partners e aparece entre os Programmatic Power Players da AdExchanger todos os anos desde sua criação em 2020.",[2348,2351,2353,2356],{"start":2349,"end":2350,"type":43},194,201,{"start":2352,"end":212,"type":43},220,{"start":2354,"end":2355,"type":43},272,291,{"start":2357,"end":2358,"type":43},341,352,{"type":37,"text":97,"spans":2360,"direction":44},[],{"type":37,"text":2362,"spans":2363,"direction":44},"Media contacts\nCamilo Salah\nMiQ\ncamilo.salah@miqdigital.com",[2364,2365],{"start":41,"end":689,"type":50},{"start":765,"end":766,"type":62,"data":2366},{"link_type":64,"url":2367,"target":66},"mailito:camilo.salah@miqdigital.com",{"type":37,"text":97,"spans":2369,"direction":44},[],{"type":37,"text":2371,"spans":2372,"direction":44},"Erica Ashner\nMiQ\nerica.ashner@miqdigital.com",[2373],{"start":1233,"end":1714,"type":62,"data":2374},{"link_type":64,"url":1405,"target":66},{"type":37,"text":97,"spans":2376,"direction":44},[],{"type":37,"text":2378,"spans":2379,"direction":44},"Nicole Sullivan\nGregory FCA\nnsullivan@gregoryfca.com",[2380],{"start":933,"end":875,"type":62,"data":2381},{"link_type":64,"url":2382,"target":66},"mailto:nsullivan@gregoryfca.com","text_component$f7094c30-7581-4920-a7af-a1235a6e1315",{},{"link_type":125},[],[],[],"2025-11-11T11:00:00+0000",{"dimensions":2391,"alt":34,"copyright":34,"url":2392,"id":2393,"edit":2394},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaROsb7pReVYa4W4y_Confidence-report_socials-IM4.png?auto=format,compress","aROsb7pReVYa4W4y",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2396,"alt":34,"copyright":34,"url":2399,"id":2400,"edit":2401},{"width":2397,"height":2398},832,1080,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRMURbpReVYa4VPp_Confidence-report-cover.jpg?auto=format,compress","aRMURbpReVYa4VPp",{"x":41,"y":41,"zoom":140,"background":141},"A primeira edição de “A Curva de Confiança na IA” explora a mentalidade do setor e o melhor caminho para o futuro.",[2404,2406,2408],{"related_article":2405},{"link_type":125},{"related_article":2407},{"link_type":125},{"related_article":2409},{"link_type":125},[2411],{"type":37,"text":2412,"spans":2413,"direction":44},"MiQ releases global report showing 27-point gap between AI usage and readiness in advertising",[],[2415],{"type":37,"text":2416,"spans":2417,"direction":44},"First edition of “The AI Confidence Curve” explores the mindset of the industry and best path forward ",[],[2419],{"type":37,"text":2412,"spans":2420,"direction":44},[],[2422],{"type":37,"text":2416,"spans":2423,"direction":44},[],{"dimensions":2425,"alt":34,"copyright":34,"url":2426,"id":2393,"edit":2427},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaROsb7pReVYa4W4y_Confidence-report_socials-IM4.png?auto=format%2Ccompress&rect=0%2C1%2C2500%2C1306&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":2429,"uid":2430,"url":34,"type":9,"href":2431,"tags":2432,"first_publication_date":2433,"last_publication_date":2434,"slugs":2435,"linked_documents":2436,"lang":192,"alternate_languages":2437,"data":2438},"aQIT6hoAAEUAWSS7","miq-appoints-jordan-bitterman-as-global-chief-marketing-officer","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aQIT6hoAAEUAWSS7%22%29+%5D%5D",[],"2025-10-29T15:00:18+0000","2026-04-27T16:35:38+0000",[2430],[],[],{"title":2439,"external_link":2440,"slices":2441,"author_name":34,"author_position":34,"author_description":34,"author_image":2490,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2491,"contact_formid":34,"contact_title":2492,"contact_description":2493,"contact_cta":34,"url_form_triggers":2494,"category":131,"date":2495,"featured_image":2496,"thumbnail":2501,"featured_description":2508,"show_updated_on":123,"hide_listing":34,"articles":2509,"meta_title":2536,"meta_description":2539,"og_title":2542,"og_description":2545,"og_image":2548,"no_index":123},"MiQ Appoints Jordan Bitterman as global Chief Marketing Officer",{"link_type":27},[2442],{"variation":30,"version":31,"items":2443,"primary":2444,"id":2489,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2445,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2446,2455,2462,2465,2469,2473,2476,2480,2482,2485,2487],{"type":37,"text":2447,"spans":2448,"direction":44},"NEW YORK & LONDON - October 29, 2025 - Global programmatic media partner MiQ announced today the appointment of Jordan Bitterman as global Chief Marketing Officer. Jordan, who has served as CMO in a consulting capacity since January, now steps into the permanent role, building on a period of transformation for the company in both technological innovation and global growth.",[2449,2450],{"start":41,"end":535,"type":50},{"start":2451,"end":2452,"type":62,"data":2453},73,76,{"link_type":64,"url":2454,"target":66},"https:\u002F\u002Fcts.businesswire.com\u002Fct\u002FCT?id=smartlink&url=https%3A%2F%2Fwww.wearemiq.com%2F&esheet=54346767&newsitemid=20251029787303&lan=en-US&anchor=MiQ&index=1&md5=b7d572ccab9d35d80ed8c8099b13c6f3",{"type":37,"text":2456,"spans":2457,"direction":44},"Earlier this year, Jordan led the successful global launch of MiQ Sigma, the company’s AI-powered advertising technology, authoring its new positioning, and helping to create sales and marketing assets both globally and in local markets around the world. He and his team orchestrated high-impact events, including an internal rollout, a standout client engagement at Cannes Lions featuring live demos to senior clients, and a roadshow series across the US, UK, Canada and Australia. His leadership comes as MiQ is continuing to expand its footprint in high-growth regions such as APAC and LATAM, deepening partnerships with clients and partners, and elevating its brand profile across the industry.",[2458],{"start":2459,"end":753,"type":62,"data":2460},62,{"link_type":64,"url":2461,"target":66},"https:\u002F\u002Fcts.businesswire.com\u002Fct\u002FCT?id=smartlink&url=https%3A%2F%2Fwww.wearemiq.com%2Fsigma&esheet=54346767&newsitemid=20251029787303&lan=en-US&anchor=MiQ+Sigma&index=2&md5=1f09ffe22955a89ea7dfc00ecab64dfe",{"type":37,"text":2463,"spans":2464,"direction":44},"With more than 30 years of industry experience, including 23 years at leading advertising agencies and eight years as a CMO at media and technology companies, Jordan brings a unique blend of agency insight and AI expertise to MiQ. His formative agency background gives him a deep understanding of the needs of agency leaders. His work at IBM, where he helped commercialize AI-driven data products and integrate The Weather Company into IBM Watson, places him at the forefront of data-driven marketing innovation.",[],{"type":37,"text":2466,"spans":2467,"direction":44},"“Since joining MiQ, Jordan has made an immediate and lasting impact,” said Erin Madorsky, MiQ’s Co-CEO for the U.S. “His vision and leadership were instrumental in the global launch of Sigma, and his ability to connect our teams, clients, and partners around a shared purpose has set a new standard for what marketing can achieve at MiQ. We’re thrilled to have him lead our marketing organization as we continue to grow and innovate.”",[2468],{"start":1170,"end":694,"type":50},{"type":37,"text":2470,"spans":2471,"direction":44},"Gurman Hundal, MiQ’s Founder and Global CEO, added, “Our growth is accelerating, and Jordan’s appointment as global CMO is a testament to our commitment to supporting our sales teams and clients even more fully. His agency background and expertise in AI-driven marketing will be invaluable as we continue to expand into new markets and deliver even greater value to our partners.”",[2472],{"start":41,"end":2305,"type":50},{"type":37,"text":2474,"spans":2475,"direction":44},"Jordan has also held influential leadership roles at media agency Mindshare, where data played a central role in shaping strategy, and at digital agency Digitas where he co-launched the NewFronts in 2007. He is the creator of the Special Sauce Podcast, where he hosts discussions with leaders in advertising, media and technology.",[],{"type":37,"text":2477,"spans":2478,"direction":44},"Jordan Bitterman said, “Agencies have always been the heart of my career, and I’ll continue to bring that perspective and experience to MiQ. Having worked at – and with – major holding companies, independent agencies, and brands, I understand what matters to those leaders and how MiQ can help them succeed. The passion and creativity of our marketing team represent the horsepower fueling MiQ’s momentum, and that energy is what inspired me to join full time. Together, we’ll continue to raise the profile of our brand, drive innovation, and support our global clients and partners.”",[2479],{"start":41,"end":238,"type":50},{"type":37,"text":97,"spans":2481,"direction":44},[],{"type":37,"text":439,"spans":2483,"direction":44},[2484],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":2486,"direction":44},[],{"type":37,"text":1897,"spans":2488,"direction":44},[],"text_component$082b0f72-422e-4931-af0e-3aa920dcca2b",{},{"link_type":125},[],[],[],"2025-10-29T13:00:00+0000",{"dimensions":2497,"alt":34,"copyright":34,"url":2498,"id":2499,"edit":2500},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQIVerpReVYa3y1y_JORDAN-ANNOUNCEMENT-WEBBANNER.jpg?auto=format,compress","aQIVerpReVYa3y1y",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2502,"alt":34,"copyright":34,"url":2505,"id":2506,"edit":2507},{"width":2503,"height":2504},883,1098,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQIVh7pReVYa3y11_JORDAN-ANNOUNCEMENT-WEBTHUMB.jpg?auto=format,compress","aQIVh7pReVYa3y11",{"x":41,"y":41,"zoom":140,"background":141},"Seasoned leader brings decades of ad industry leadership across agencies, brands & AI.",[2510,2518,2527],{"related_article":2511},{"id":2512,"type":9,"tags":2513,"lang":192,"slug":2514,"first_publication_date":2515,"last_publication_date":2516,"uid":2514,"link_type":125,"key":2517,"isBroken":123},"aO0YchoAAEgAeWUj",[],"miq-names-robert-rc-whitehouse-global-chief-people-officer","2025-10-16T14:00:38+0000","2026-04-27T16:35:41+0000","b6220acd-b04b-44ba-892f-0368416112c6",{"related_article":2519},{"id":2520,"type":9,"tags":2521,"lang":192,"slug":2522,"first_publication_date":2523,"last_publication_date":2524,"uid":2525,"link_type":125,"key":2526,"isBroken":123},"aA-PahoAAEsA4tKQ",[],"miq-names-marion-hargett-u.s.-chief-revenue-officer-as-programmatic-demands-surge","2025-04-28T14:28:25+0000","2026-04-27T16:35:28+0000","miq-names-marion-hargett-us-chief-revenue-officer","31f9e335-fc40-432f-ac52-d12416eacb5f",{"related_article":2528},{"id":2529,"type":9,"tags":2530,"lang":192,"slug":2531,"first_publication_date":2532,"last_publication_date":2533,"uid":2534,"link_type":125,"key":2535,"isBroken":123},"aJoFVxkAAEQAQLI1",[],"miq-names-andy-barnet-managing-director-westas-us-programmatic-business-grows","2025-08-19T15:44:10+0000","2026-04-27T16:35:34+0000","miq-names-andy-barnet-managing-director","e8a5bd3b-2984-43a3-acf8-71220573eab7",[2537],{"type":37,"text":2439,"spans":2538,"direction":44},[],[2540],{"type":37,"text":2508,"spans":2541,"direction":44},[],[2543],{"type":37,"text":2439,"spans":2544,"direction":44},[],[2546],{"type":37,"text":2508,"spans":2547,"direction":44},[],{"dimensions":2549,"alt":34,"copyright":34,"url":2550,"id":2551,"edit":2552},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQIr-7pReVYa3zKZ_JORDAN-ANNOUNCEMENT-FACEBOOK.jpg?auto=format%2Ccompress&rect=0%2C1%2C2500%2C1306&w=1200&h=627","aQIr-7pReVYa3zKZ",{"x":41,"y":140,"zoom":140,"background":141},{"id":2512,"uid":2514,"url":34,"type":9,"href":2554,"tags":2555,"first_publication_date":2515,"last_publication_date":2516,"slugs":2556,"linked_documents":2557,"lang":192,"alternate_languages":2558,"data":2559},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aO0YchoAAEgAeWUj%22%29+%5D%5D",[],[2514],[],[],{"title":2560,"external_link":2561,"slices":2562,"author_name":34,"author_position":34,"author_description":34,"author_image":2603,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2604,"contact_formid":34,"contact_title":2605,"contact_description":2606,"contact_cta":34,"url_form_triggers":2607,"category":131,"date":2608,"featured_image":2609,"thumbnail":2614,"featured_description":2621,"show_updated_on":123,"hide_listing":34,"articles":2622,"meta_title":2639,"meta_description":2642,"og_title":2645,"og_description":2648,"og_image":2651,"no_index":123},"MiQ names Robert “RC” Whitehouse Global Chief People Officer",{"link_type":27},[2563],{"variation":30,"version":31,"items":2564,"primary":2565,"id":2602,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2566,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2567,2575,2578,2584,2587,2590,2595,2598,2600],{"type":37,"text":2568,"spans":2569,"direction":44},"NEW YORK AND LONDON – October 16, 2025 – Global programmatic media partner MiQ today announced the appointment of Robert “RC” Whitehouse as global Chief People Officer, effective immediately. In his new role, RC will lead MiQ’s Talent function globally and be a member of the company’s executive committee, executing MiQ's people and culture growth strategy.",[2570,2571],{"start":41,"end":1255,"type":50},{"start":1170,"end":2572,"type":62,"data":2573},78,{"link_type":64,"url":2574,"target":66},"http:\u002F\u002Fwearemiq.com",{"type":37,"text":2576,"spans":2577,"direction":44},"Over the past five years, MiQ has successfully established itself in high-growth markets such as India, China, and Southeast Asia. In 2025, the company entered emerging regions including Japan and LATAM, with each demonstrating strong momentum. MiQ’s recent addition as a YouTube Activation Partner further amplifies its opportunity in many of these markets where YouTube is foundational to media activation, positioning the company for even greater impact. RC’s leadership will be central to identifying and developing the talent needed to fuel MiQ’s ambitions, ensuring the company attracts, grows, and retains the people who will drive success in these dynamic regions.",[],{"type":37,"text":2579,"spans":2580,"direction":44},"“RC’s journey has been one of remarkable impact during his nearly nine years at MiQ. He’s played an instrumental role in shaping our culture and driving our business, guiding our expansion into Asia and Latin America, while continuing to attract and retain top talent.” said Gurman Hundal, Co-Founder and CEO, MiQ.",[2581],{"start":2582,"end":2583,"type":50},275,314,{"type":37,"text":2585,"spans":2586,"direction":44},"Prior to MiQ, RC held leadership and development roles at dentsu mcgarrybowen. A champion of people-centric leadership, RC strives to strike a balance between individual well-being and organizational objectives. Drawing from his understanding of group dynamics and learning theories from his learning and development background, RC helps individuals to understand the nuances of authority, unravel interpersonal conflicts, and foster a high performing, inclusive culture that helps MiQ overdeliver for its people and clients. ",[],{"type":37,"text":2588,"spans":2589,"direction":44},"Reporting to Kris Love, MiQ’s Global Chief Financial Officer, RC will oversee the global talent team responsible for talent strategy and acquisition. Previously, RC served as MiQ’s Senior Vice President of Talent Business Partnership for EMEA and North America.",[],{"type":37,"text":2591,"spans":2592,"direction":44},"“When people ask me what we do, I often say, ‘We're in the business of opportunity.’ From my very first conversations with MiQ, I was struck by the commitment to developing people and building careers in adtech. Almost 9 years later, I still see that commitment every day, and it's one of the things I love most about being here,” said RC Whitehouse, Global Chief People Officer, MiQ. “I'm honored to step into this role. We have great people. What drives me hasn't changed: I want to create a place where people can reach their full potential and feel challenged in the best ways.\n",[2593],{"start":2594,"end":945,"type":50},336,{"type":37,"text":439,"spans":2596,"direction":44},[2597],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":2599,"direction":44},[],{"type":37,"text":1897,"spans":2601,"direction":44},[],"text_component$041f3a8c-eb50-4008-8ea7-c22c43deb23b",{},{"link_type":125},[],[],[],"2025-10-16T14:00:00+0000",{"dimensions":2610,"alt":34,"copyright":34,"url":2611,"id":2612,"edit":2613},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaO0ZYZ5xUNkB15jq_RC_Promotion_WEBBANNER.jpg?auto=format,compress","aO0ZYZ5xUNkB15jq",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2615,"alt":34,"copyright":34,"url":2618,"id":2619,"edit":2620},{"width":2616,"height":2617},424,527,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaO0ZYJ5xUNkB15jo_RC_Promotion_WEBTHUMB.jpg?auto=format,compress","aO0ZYJ5xUNkB15jo",{"x":41,"y":41,"zoom":140,"background":141},"Veteran HR leader to spearhead talent strategy and acquisition as MiQ doubles down on technology and grows global footprint",[2623,2627,2635],{"related_article":2624},{"id":2529,"type":9,"tags":2625,"lang":192,"slug":2531,"first_publication_date":2532,"last_publication_date":2533,"uid":2534,"link_type":125,"key":2626,"isBroken":123},[],"8979ad2a-1320-479d-8178-7a4f88b08eaa",{"related_article":2628},{"id":2629,"type":9,"tags":2630,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":2634,"isBroken":123},"Z8GuCB4AAE4ABqeg",[],"miq-enters-latin-america-market-bringing-advanced-programmatic-solutions-to-regions-24b-digital-ad-ecosystem","2025-03-05T10:08:48+0000","2026-04-27T16:35:26+0000","fa89532e-761f-4298-817f-2005ac924910",{"related_article":2636},{"id":2520,"type":9,"tags":2637,"lang":192,"slug":2522,"first_publication_date":2523,"last_publication_date":2524,"uid":2525,"link_type":125,"key":2638,"isBroken":123},[],"6de12c7f-117b-42f1-84f8-183afa51dbc3",[2640],{"type":37,"text":2560,"spans":2641,"direction":44},[],[2643],{"type":37,"text":2621,"spans":2644,"direction":44},[],[2646],{"type":37,"text":2560,"spans":2647,"direction":44},[],[2649],{"type":37,"text":2621,"spans":2650,"direction":44},[],{"dimensions":2652,"alt":34,"copyright":34,"url":2653,"id":2654,"edit":2655},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaO0Zlp5xUNkB15jz_RC_Promotion_LINKEDINFB.png?auto=format%2Ccompress&rect=0%2C1%2C2500%2C1306&w=1200&h=627","aO0Zlp5xUNkB15jz",{"x":41,"y":140,"zoom":140,"background":141},{"id":2657,"uid":2658,"url":34,"type":9,"href":2659,"tags":2660,"first_publication_date":2661,"last_publication_date":1803,"slugs":2662,"linked_documents":2664,"lang":15,"alternate_languages":2665,"data":2672},"aOPB_BoAAEIAw9Kq","miq-nomeada-para-o-programa-oficial-youtube-activation-partners","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aOPB_BoAAEIAw9Kq%22%29+%5D%5D",[],"2025-10-06T14:06:12+0000",[2663],"miq-nomeada-para-o-programa-oficial-youtube-activation-partners-reconhecendo-sua-capacidade-de-oferecer-servicos-programaticos-sob-medida-para-clientes",[],[2666,2668,2669],{"id":2667,"type":9,"lang":19,"uid":1804},"aOOAdxoAAD8Aw3Ax",{"id":1799,"type":9,"lang":192,"uid":1804},{"id":2670,"type":9,"lang":23,"uid":2671},"aOPB_hoAAE0Aw9Kx","miq-es-reconocido-como-partner-oficial-de-activacion-de-youtube",{"title":2673,"external_link":2674,"slices":2675,"author_name":34,"author_position":34,"author_description":34,"author_image":2753,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2754,"contact_formid":34,"contact_title":2755,"contact_description":2756,"contact_cta":34,"url_form_triggers":2757,"category":131,"date":2758,"featured_image":2759,"thumbnail":2764,"featured_description":2767,"show_updated_on":123,"hide_listing":34,"articles":2768,"meta_title":2775,"meta_description":2779,"og_title":2782,"og_description":2785,"og_image":2788,"no_index":123},"MiQ nomeada para o programa oficial YouTube Activation Partners, reconhecendo sua capacidade de oferecer serviços programáticos sob medida para clientes",{"link_type":27},[2676],{"variation":30,"version":31,"items":2677,"primary":2678,"id":2752,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2679,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2680,2685,2688,2691,2697,2701,2714,2716,2719,2722,2737,2739,2743,2747],{"type":37,"text":2681,"spans":2682,"direction":44},"NOVA YORK Y LONDRES – 6 de outubro de 2025 – A MiQ, empresa global de mídia programática, anunciou hoje que foi nomeada para o programa YouTube Activation Partners. Como um dos principais parceiros programáticos com fortes capacidades em televisão avançada (ATV), a MiQ passa a integrar um grupo seleto de companhias de confiança que ajudam anunciantes e agências a obter sucesso no YouTube.",[2683,2684],{"start":41,"end":243,"type":50},{"start":836,"end":2305,"type":50},{"type":37,"text":2686,"spans":2687,"direction":44},"Essa designação reforça a profunda expertise da MiQ em mídia programática e sua parceria de confiança com o YouTube, oferecendo aos clientes acesso antecipado a novos recursos da plataforma, suporte prioritário e alinhamento estratégico com as mais recentes iniciativas do YouTube. Além disso, fortalece a capacidade da MiQ de oferecer o YouTube como parte totalmente integrada do ecossistema de mídia programática, ao lado da TV linear, CTV e vídeo digital.",[],{"type":37,"text":2689,"spans":2690,"direction":44},"Os clientes da MiQ podem combinar a escala da audiência global do YouTube com o poder de 700 trilhões de sinais do Sigma, a tecnologia de publicidade impulsionada por IA da empresa. O Sigma possibilita a compra no YouTube ao unir a infraestrutura de dados da MiQ ao amplo alcance do YouTube, permitindo que anunciantes construam audiências de alta intenção com base em comportamentos reais dos consumidores — o que eles assistem, navegam e, em última instância, compram. Essa integração ajuda os traders da MiQ a ampliar o alcance exclusivo, gerar maior engajamento e conectar a atividade no YouTube a estratégias mais amplas de vídeo e omnicanal. Ao aproveitar o Sigma, os profissionais de marketing podem planejar e otimizar campanhas de maneiras que criam uma conexão mais direta e mensurável entre as ações dos consumidores e os resultados de negócios.\n\n",[],{"type":37,"text":2692,"spans":2693,"direction":44},"“O futuro da publicidade não será definido por mais telas, mas pela forma inteligente como conectamos os sinais entre elas”, disse Gurman Hundal, CEO Global e cofundador da MiQ. “Fazer parte do programa YouTube Activation Partners é um passo importante nessa direção — nos dando a oportunidade de trabalhar de perto com o Google para ajudar os anunciantes a navegar na complexidade com clareza. À medida que os comportamentos de visualização evoluem e novas ferramentas surgem, nossa prioridade é ajudar os anunciantes a entender como conectar esses momentos ao crescimento dos negócios de forma responsável e inteligente.”",[2694],{"start":2695,"end":2696,"type":50},131,176,{"type":37,"text":2698,"spans":2699,"direction":44},"Mohammad Chughtai, Vice-Presidente Global de Estratégia e Parcerias da MiQ, acrescentou: “O que mais me entusiasma nessa parceria é a possibilidade de conectar o YouTube ao restante do ecossistema de vídeo e TV. Os profissionais de marketing estão indo além de estratégias isoladas e começando a pensar de forma mais holística — reconhecendo que YouTube, CTV, TV linear e vídeo digital funcionam melhor juntos para entregar alcance e resultados que não seriam possíveis de forma isolada. É exatamente aí que esse programa tem tanto valor: garante que possamos ajudar os anunciantes a planejar e ativar com o YouTube no centro de uma estratégia verdadeiramente conectada.”",[2700],{"start":41,"end":611,"type":50},{"type":37,"text":2702,"spans":2703,"direction":44},"A inclusão da MiQ no programa YouTube Activation Partners reflete sua colaboração contínua com o Google e seu compromisso em ajudar os anunciantes a navegar em um cenário de vídeo cada vez mais complexo. Para mais informações sobre o papel da MiQ como YouTube Activation Partner, visite a página oficial do programa e a lista de parceiros. ",[2704,2709],{"start":2705,"end":2706,"type":62,"data":2707},289,315,{"link_type":64,"url":2708,"target":66},"https:\u002F\u002Fenterprisemarketingportal.google\u002Fwork-with-partners",{"start":2710,"end":2711,"type":62,"data":2712},320,338,{"link_type":64,"url":2713,"target":66},"https:\u002F\u002Fenterprisemarketingportal.google\u002Ffind-youtube-activation-partners",{"type":37,"text":97,"spans":2715,"direction":44},[],{"type":37,"text":100,"spans":2717,"direction":44},[2718],{"start":41,"end":103,"type":50},{"type":37,"text":2720,"spans":2721,"direction":44},"Nós não somos apenas mais um parceiro de mídia programática. Desde 2010, estamos em uma jornada para tornar a publicidade melhor e ajudar marcas e agências a alcançarem seus melhores resultados. Foi por isso que criamos a MiQ Sigma, nossa tecnologia de publicidade impulsionada por IA que conecta todo o ecossistema, revelando o que as audiências estão assistindo, navegando e comprando. A partir desses insights, nossos traders tomam decisões personalizadas e imparciais que geram resultados mais rápidos, inteligentes e eficazes. Com a MiQ, a programática sempre vai além das expectativas.",[],{"type":37,"text":2723,"spans":2724,"direction":44},"Com sede em Londres, a MiQ atua globalmente a partir de 21 escritórios na América do Norte, Europa, APAC e América Latina. A empresa já foi reconhecida como uma das Hottest AdTech Companies pela Insider, recebeu o prêmio Best Places to Work da Ad Age, foi incluída na lista Inc. Power Partners e é nomeada todos os anos, desde 2020, na seleção Programmatic Power Players da AdExchanger.",[2725,2728,2731,2734],{"start":2726,"end":2727,"type":43},165,189,{"start":2729,"end":2730,"type":43},221,240,{"start":2732,"end":2733,"type":43},274,293,{"start":2735,"end":2736,"type":43},344,370,{"type":37,"text":97,"spans":2738,"direction":44},[],{"type":37,"text":2740,"spans":2741,"direction":44},"Contatos de Imprensa",[2742],{"start":41,"end":243,"type":50},{"type":37,"text":2371,"spans":2744,"direction":44},[2745],{"start":1233,"end":1714,"type":62,"data":2746},{"link_type":64,"url":1405,"target":66},{"type":37,"text":2748,"spans":2749,"direction":44},"\nNicole Sullivan\nGregory FCA\nnsullivan@gregoryfca.com",[2750],{"start":1676,"end":635,"type":62,"data":2751},{"link_type":64,"url":2382,"target":66},"text_component$6482595d-602d-4695-9ae6-efb34fbf0cd1",{},{"link_type":125},[],[],[],"2025-10-06T13:30:00+0000",{"dimensions":2760,"alt":34,"copyright":34,"url":2761,"id":2762,"edit":2763},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaOAOOJ5xUNkB1dbe_YTAP-PRESS_RELEASE-HEADER-1200x628.jpg?auto=format,compress","aOAOOJ5xUNkB1dbe",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2765,"alt":34,"copyright":34,"url":2761,"id":2762,"edit":2766},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},"A empresa possibilita que marcas ativem no YouTube e integrem essas campanhas de forma fluida às suas estratégias mais amplas de vídeo.",[2769,2771,2773],{"related_article":2770},{"link_type":125},{"related_article":2772},{"link_type":125},{"related_article":2774},{"link_type":125},[2776],{"type":37,"text":2777,"spans":2778,"direction":44},"MiQ es reconocido como Partner Oficial de Activación de YouTube, destacando su capacidad para ofrecer soluciones MiQ nomeada para o programa oficial YouTube Activation Partners, reconhecendo sua capacidade de oferecer serviços programáticos sob medida para clientes personalizadas a sus clientes",[],[2780],{"type":37,"text":2767,"spans":2781,"direction":44},[],[2783],{"type":37,"text":2673,"spans":2784,"direction":44},[],[2786],{"type":37,"text":2767,"spans":2787,"direction":44},[],{"dimensions":2789,"alt":34,"copyright":34,"url":2790,"id":2762,"edit":2791},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaOAOOJ5xUNkB1dbe_YTAP-PRESS_RELEASE-HEADER-1200x628.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":1799,"uid":1804,"url":34,"type":9,"href":2793,"tags":2794,"first_publication_date":1802,"last_publication_date":1803,"slugs":2795,"linked_documents":2796,"lang":192,"alternate_languages":2797,"data":2801},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aN_wChoAAEAAvnYa%22%29+%5D%5D",[],[1801],[],[2798,2799,2800],{"id":2667,"type":9,"lang":19,"uid":1804},{"id":2657,"type":9,"lang":15,"uid":2658},{"id":2670,"type":9,"lang":23,"uid":2671},{"title":2802,"external_link":2803,"slices":2804,"author_name":34,"author_position":34,"author_description":34,"author_image":2868,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2869,"contact_formid":34,"contact_title":2870,"contact_description":2871,"contact_cta":34,"url_form_triggers":2872,"category":131,"date":2873,"featured_image":2874,"thumbnail":2877,"featured_description":2880,"show_updated_on":123,"hide_listing":34,"articles":2881,"meta_title":2901,"meta_description":2904,"og_title":2907,"og_description":2910,"og_image":2913,"no_index":123},"MiQ named to official YouTube Activation Partner Program, recognizes ability to offer bespoke programmatic services to clients",{"link_type":27},[2805],{"variation":30,"version":31,"items":2806,"primary":2807,"id":2867,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2808,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2809,2817,2820,2823,2829,2833,2844,2846,2849,2851,2853,2855,2859,2863],{"type":37,"text":2810,"spans":2811,"direction":44},"NEW YORK AND LONDON – October 6th, 2025 – Global programmatic media company MiQ today announced that it has been named to the YouTube Activation Partners program. As a top programmatic partner with strong advanced television (ATV) capabilities, MiQ joins a select group of trusted companies that help advertisers and agencies succeed on YouTube.",[2812,2813,2814],{"start":41,"end":243,"type":50},{"start":836,"end":1677,"type":50},{"start":2452,"end":2815,"type":62,"data":2816},79,{"link_type":64,"url":355,"target":66},{"type":37,"text":2818,"spans":2819,"direction":44},"This designation highlights MiQ’s deep programmatic and media expertise and its trusted partnership with YouTube, providing clients with early access to new platform features, priority support, and strategic alignment with YouTube’s latest initiatives. It also strengthens MiQ’s ability to offer YouTube as a fully integrated part of the programmatic media ecosystem alongside linear TV, CTV and digital video.",[],{"type":37,"text":2821,"spans":2822,"direction":44},"MiQ clients can combine the scale of YouTube’s global audience with the power of 700 trillion signals from Sigma, the company’s AI powered advertising technology. Sigma enables YouTube buying by uniting MiQ’s data infrastructure with YouTube’s powerful reach, allowing advertisers to build high-intent audiences based on real consumer behaviors—what people watch, browse, and ultimately buy. This integration helps MiQ traders extend unique reach, drive stronger engagement, and connect YouTube activity to broader video and omnichannel strategies. By leveraging Sigma, marketers can plan and optimize campaigns in ways that create a more direct and measurable link between consumer actions and business outcomes.",[],{"type":37,"text":2824,"spans":2825,"direction":44},"“The future of advertising won’t be defined by more screens, but by how intelligently we connect the signals across them,” said Gurman Hundal, Global CEO and Co-founder, MiQ. “Becoming part of the YouTube Activation Partners program is an important step in that direction — giving us the opportunity to work closely with Google to help advertisers navigate complexity with clarity. As viewing behaviors evolve and new tools emerge, our priority is helping advertisers understand how to connect those moments to business growth in a responsible and intelligent way.”",[2826],{"start":2827,"end":2828,"type":50},128,173,{"type":37,"text":2830,"spans":2831,"direction":44},"Mohammad Chughtai, Global Vice President of Strategy and Partnerships, MiQ, added, “What excites me most about this partnership is the ability to connect YouTube with the rest of the video and TV ecosystem. Marketers are moving beyond siloed strategies and starting to think more holistically—recognizing that YouTube, CTV, linear, and digital video work better together to deliver reach and outcomes that aren’t possible in isolation. That’s where this program is so valuable: it ensures we can help advertisers plan and activate with YouTube at the center of a truly connected strategy.\" ",[2832],{"start":41,"end":611,"type":50},{"type":37,"text":2834,"spans":2835,"direction":44},"MiQ’s inclusion in the YouTube Activation Partners program reflects its ongoing collaboration with Google and its commitment to helping advertisers navigate an increasingly complex video landscape. For more information on MiQ’s role as a YouTube Activation Partner, visit the official program page and partner roster to learn more.",[2836,2840],{"start":2837,"end":2838,"type":62,"data":2839},285,297,{"link_type":64,"url":2708,"target":66},{"start":2841,"end":2842,"type":62,"data":2843},302,316,{"link_type":64,"url":2713,"target":66},{"type":37,"text":97,"spans":2845,"direction":44},[],{"type":37,"text":439,"spans":2847,"direction":44},[2848],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":2850,"direction":44},[],{"type":37,"text":1897,"spans":2852,"direction":44},[],{"type":37,"text":97,"spans":2854,"direction":44},[],{"type":37,"text":2856,"spans":2857,"direction":44},"Media contacts",[2858],{"start":41,"end":689,"type":50},{"type":37,"text":2371,"spans":2860,"direction":44},[2861],{"start":1233,"end":1714,"type":62,"data":2862},{"link_type":64,"url":1405,"target":66},{"type":37,"text":2748,"spans":2864,"direction":44},[2865],{"start":1676,"end":635,"type":62,"data":2866},{"link_type":64,"url":2382,"target":66},"text_component$c6a817ec-40f7-4db1-9072-bcfe30e5bc69",{},{"link_type":125},[],[],[],"2025-10-06T13:00:00+0000",{"dimensions":2875,"alt":34,"copyright":34,"url":2761,"id":2762,"edit":2876},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2878,"alt":34,"copyright":34,"url":2761,"id":2762,"edit":2879},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},"Company enables brands to activate on YouTube and weave those campaigns seamlessly into their broader video strategies",[2882,2886,2893],{"related_article":2883},{"id":1302,"type":9,"tags":2884,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":2885,"isBroken":123},[],"4e63d141-2648-4803-ad2c-35030d12eb96",{"related_article":2887},{"id":2888,"type":9,"tags":2889,"lang":192,"slug":1295,"first_publication_date":2890,"last_publication_date":1609,"uid":2891,"link_type":125,"key":2892,"isBroken":123},"aNu9khkAAEYAzqVx",[],"2025-09-30T15:11:42+0000","miq-announces-data-partnership-with-oztam","5787c20b-2194-4c95-904d-0ebbf940841f",{"related_article":2894},{"id":2895,"type":9,"tags":2896,"lang":192,"slug":2897,"first_publication_date":2898,"last_publication_date":2899,"uid":2897,"link_type":125,"key":2900,"isBroken":123},"aEq73xoAAFAAJCwb",[],"dentsu-selects-miq-sigma-to-help-power-next-gen-media-operations","2025-06-12T14:49:03+0000","2026-04-27T16:35:37+0000","a17ef62b-6c13-427b-92e5-c98aa1a82f67",[2902],{"type":37,"text":2802,"spans":2903,"direction":44},[],[2905],{"type":37,"text":2880,"spans":2906,"direction":44},[],[2908],{"type":37,"text":2802,"spans":2909,"direction":44},[],[2911],{"type":37,"text":2880,"spans":2912,"direction":44},[],{"dimensions":2914,"alt":34,"copyright":34,"url":2790,"id":2762,"edit":2915},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":2917,"uid":2918,"url":34,"type":9,"href":2919,"tags":2920,"first_publication_date":2921,"last_publication_date":1803,"slugs":2922,"linked_documents":2924,"lang":192,"alternate_languages":2925,"data":2926},"aLhKWBoAAEYAd6oH","miq-canada-names-nicole-simpson-svp-account-management","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aLhKWBoAAEYAd6oH%22%29+%5D%5D",[],"2025-09-03T14:48:56+0000",[2923],"miq-canada-names-nicole-simpson-svp-account-management-as-programmatic-advertising-grows",[],[],{"title":2927,"external_link":2928,"slices":2929,"author_name":34,"author_position":34,"author_description":34,"author_image":2974,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":2975,"contact_formid":34,"contact_title":2976,"contact_description":2977,"contact_cta":34,"url_form_triggers":2978,"category":131,"date":2979,"featured_image":2980,"thumbnail":2985,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":2990,"meta_title":3003,"meta_description":3006,"og_title":3010,"og_description":3013,"og_image":3016,"no_index":123},"MiQ Canada names Nicole Simpson SVP, account management, as programmatic advertising grows",{"link_type":27},[2930],{"variation":30,"version":31,"items":2931,"primary":2932,"id":2973,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":2933,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[2934,2939,2945,2948,2954,2957,2962,2965,2968],{"type":37,"text":2935,"spans":2936,"direction":44},"Veteran Media Leader to Spearhead Client-Centric Solutions at MiQ Canada",[2937],{"start":41,"end":2938,"type":43},72,{"type":37,"text":2940,"spans":2941,"direction":44},"TORONTO – September 3, 2025 – Global programmatic media partner MiQ today announced the appointment of Nicole Simpson as SVP, Account Management for MiQ Canada.",[2942,2943],{"start":41,"end":1911,"type":50},{"start":1403,"end":431,"type":62,"data":2944},{"link_type":64,"url":2574,"target":66},{"type":37,"text":2946,"spans":2947,"direction":44},"With over 20 years of agency leadership experience, Simpson will focus on optimizing the structure of the Canadian account management team to better support client objectives, identifying new opportunities for business growth in alignment with client priorities, and enhancing cross-segment collaboration to deliver greater strategic value to MiQ’s most important partnerships.",[],{"type":37,"text":2949,"spans":2950,"direction":44},"“We are thrilled to welcome Nicole to the Canadian senior leadership team,” says Joe Peters, CEO, MiQ Canada. “Our business is experiencing exponential growth as we welcome new agency and brand clients across markets and verticals, and following the recent launch of our AI-powered advertising platform, MiQ Sigma, Nicole’s addition will support our mission to be the top managed service programmatic partner for Canadian agencies and brands.”",[2951],{"start":2952,"end":2953,"type":50},81,108,{"type":37,"text":2955,"spans":2956,"direction":44},"Simpson joins MiQ after a significant tenure at holding group lPG, where she led a number of digital teams covering Search, Social and Programmatic services. Most recently, Nicole headed up the team at Kinesso catering to IPG’s largest agency, UM.",[],{"type":37,"text":2958,"spans":2959,"direction":44},"“I am excited to be joining MiQ Canada at such a dynamic time in the industry,” added Nicole Simpson, SVP, Account Management, MiQ Canada. “MiQ has a reputation for being at the forefront of industry shifts, and I look forward to working with the account management team to ensure our clients have the confidence to innovate with us.",[2960],{"start":56,"end":2961,"type":50},137,{"type":37,"text":2963,"spans":2964,"direction":44},"Simpson’s appointment follows the recent addition of Sandra Bonnick from GroupM to MiQ Canada’s senior leadership team as Chief of Staff.\n",[],{"type":37,"text":439,"spans":2966,"direction":44},[2967],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":2969,"direction":44},[2970],{"start":2971,"end":211,"type":62,"data":2972},195,{"link_type":64,"url":433,"target":66},"text_component$047221d4-67dc-4dcc-a3a3-2e56c6adc71a",{},{"link_type":125},[],[],[],"2025-09-03T16:00:00+0000",{"dimensions":2981,"alt":34,"copyright":34,"url":2982,"id":2983,"edit":2984},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaLhKn2GNHVfTOkQH_CA-PR-NicoleSimpson-Website.jpg?auto=format,compress","aLhKn2GNHVfTOkQH",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":2986,"alt":34,"copyright":34,"url":2987,"id":2988,"edit":2989},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaLhKnmGNHVfTOkQF_CA-PR-NicoleSimpson-thumb.jpg?auto=format,compress","aLhKnmGNHVfTOkQF",{"x":41,"y":41,"zoom":140,"background":141},[2991,2995,2999],{"related_article":2992},{"id":2529,"type":9,"tags":2993,"lang":192,"slug":2531,"first_publication_date":2532,"last_publication_date":2533,"uid":2534,"link_type":125,"key":2994,"isBroken":123},[],"9fd57b60-ac57-401c-9abf-7062fc190129",{"related_article":2996},{"id":2629,"type":9,"tags":2997,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":2998,"isBroken":123},[],"8eae974f-ea84-4a39-a173-cd9baab22b61",{"related_article":3000},{"id":2520,"type":9,"tags":3001,"lang":192,"slug":2522,"first_publication_date":2523,"last_publication_date":2524,"uid":2525,"link_type":125,"key":3002,"isBroken":123},[],"9799369c-ff49-40cc-bd5e-1e6834879b05",[3004],{"type":37,"text":2927,"spans":3005,"direction":44},[],[3007],{"type":37,"text":3008,"spans":3009,"direction":44},"Veteran media leader to spearhead client-centric solutions at MiQ Canada",[],[3011],{"type":37,"text":2927,"spans":3012,"direction":44},[],[3014],{"type":37,"text":3008,"spans":3015,"direction":44},[],{"dimensions":3017,"alt":34,"copyright":34,"url":3018,"id":3019,"edit":3020},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaLhKnWGNHVfTOkQD_CA-PR-NicoleSimpson-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aLhKnWGNHVfTOkQD",{"x":41,"y":140,"zoom":140,"background":141},{"id":2529,"uid":2534,"url":34,"type":9,"href":3022,"tags":3023,"first_publication_date":2532,"last_publication_date":2533,"slugs":3024,"linked_documents":3025,"lang":192,"alternate_languages":3026,"data":3027},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJoFVxkAAEQAQLI1%22%29+%5D%5D",[],[2531],[],[],{"title":3028,"external_link":3029,"slices":3030,"author_name":34,"author_position":34,"author_description":34,"author_image":3091,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3092,"contact_formid":34,"contact_title":3093,"contact_description":3094,"contact_cta":34,"url_form_triggers":3095,"category":131,"date":3096,"featured_image":3097,"thumbnail":3102,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":3103,"meta_title":3119,"meta_description":3122,"og_title":3126,"og_description":3129,"og_image":3132,"no_index":123},"MiQ names Andy Barnet Managing Director, West as US programmatic business grows",{"link_type":27},[3031],{"variation":30,"version":31,"items":3032,"primary":3033,"id":3090,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3034,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3035,3040,3047,3050,3057,3060,3066,3069,3071,3073,3076,3079,3082,3085],{"type":37,"text":3036,"spans":3037,"direction":44},"Respected industry sales leader joins MiQ to accelerate West Coast expansion as part of overall US growth initiative",[3038],{"start":41,"end":3039,"type":43},116,{"type":37,"text":3041,"spans":3042,"direction":44},"LOS ANGELES – August 19, 2025 – Global programmatic media partner MiQ today announced the appointment of Andy Barnet as Managing Director, West, overseeing MiQ’s business in California, Oregon, Washington, Arizona and Nevada. Joining from his most recent post as Senior Vice President at Cast Iron Media in Los Angeles, he brings with him a proven track record of leading successful sales teams, with a deep knowledge of the programmatic landscape and strong client relationships.",[3043,3044],{"start":41,"end":1676,"type":50},{"start":275,"end":3045,"type":62,"data":3046},69,{"link_type":64,"url":2574,"target":66},{"type":37,"text":3048,"spans":3049,"direction":44},"In his new role based in Los Angeles, Barnet will focus on expanded partnerships and new customer acquisitions across three core business areas for MiQ - holding companies, brands, and independent agencies - focused on the media and entertainment, automotive, QSR, travel and financial and fintech industries. His appointment comes at a pivotal time for the company, particularly in the US and West, which continue to show strong momentum—driven by global advances in innovation and AI, and as AI agents become increasingly vital in the advertising technology industry.",[],{"type":37,"text":3051,"spans":3052,"direction":44},"\"I'm grateful Andy agreed to join us to lead our West operation,” said Marion Hargett, US Chief Revenue Officer, MiQ. “I’ve had the opportunity to work with him a few times in my career, and I know that his leadership, combined with our agnostic approach to adtech and the power of our new AI-driven platform, MiQ Sigma, will enable us to deliver truly customized solutions for our clients. I’m particularly excited for him to demonstrate how our platform can integrate with any technology stack and drive meaningful outcomes for our partners across the West.”",[3053,3054],{"start":753,"end":1699,"type":50},{"start":3055,"end":1653,"type":62,"data":3056},310,{"link_type":64,"url":1488,"target":66},{"type":37,"text":3058,"spans":3059,"direction":44},"Barnet is a growth-focused media executive with deep expertise in leveraging technology, data, and advertising innovation to drive performance. With prior leadership roles at Cast Iron Media, Ampersand, Xandr, and NBCUniversal, Barnet has consistently delivered high-growth revenue strategies by combining cutting-edge technology, audience insights, and platform innovation, while building and leading high-performing teams across data-driven omnichannel platforms.",[],{"type":37,"text":3061,"spans":3062,"direction":44},"“As a client-focused professional passionate about delivering business outcomes, I’m thrilled to join MiQ and contribute to its mission of driving results through innovative, AI-powered omnichannel agnostic platforms. I’m really looking forward to engaging with the newly-launched MiQ Sigma, which gives clients a powerful advantage: the ability to plan, activate, and measure across multiple platforms without fragmentation—unlocking greater efficiency and performance,” said Andy Barnet, MiQ’s Managing Director, West.",[3063],{"start":3064,"end":3065,"type":50},477,520,{"type":37,"text":439,"spans":3067,"direction":44},[3068],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":3070,"direction":44},[],{"type":37,"text":1897,"spans":3072,"direction":44},[],{"type":37,"text":449,"spans":3074,"direction":44},[3075],{"start":41,"end":452,"type":50},{"type":37,"text":3077,"spans":3078,"direction":44},"Nicole Sullivan",[],{"type":37,"text":3080,"spans":3081,"direction":44},"Gregory FCA",[],{"type":37,"text":3083,"spans":3084,"direction":44},"(212) 398-9680",[],{"type":37,"text":3086,"spans":3087,"direction":44},"nsullivan@gregoryfca.com",[3088],{"start":41,"end":49,"type":62,"data":3089},{"link_type":64,"url":2382,"target":66},"text_component$75954ad0-fb2f-4a1b-8efe-314a5dcb60d7",{},{"link_type":125},[],[],[],"2025-08-19T15:00:00+0000",{"dimensions":3098,"alt":34,"copyright":34,"url":3099,"id":3100,"edit":3101},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaJzJoKTt2nPbaSiR_US-PR-ANDY-BARNET-Website.jpg?auto=format,compress","aJzJoKTt2nPbaSiR",{"x":41,"y":41,"zoom":140,"background":141},{},[3104,3111,3115],{"related_article":3105},{"id":3106,"type":3107,"tags":3108,"lang":34,"slug":3109,"first_publication_date":34,"last_publication_date":34,"link_type":125,"key":3110,"isBroken":491},"aEcVhRkAAEwAhAm2","broken_type",[],"-","c1943fbf-4d9d-49f4-a3f4-2bc03dade94e",{"related_article":3112},{"id":2629,"type":9,"tags":3113,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":3114,"isBroken":123},[],"1b3758e1-6e57-42b8-aa7e-019c953f93fb",{"related_article":3116},{"id":2520,"type":9,"tags":3117,"lang":192,"slug":2522,"first_publication_date":2523,"last_publication_date":2524,"uid":2525,"link_type":125,"key":3118,"isBroken":123},[],"7a3e6418-74eb-4dee-a666-b896e33719cf",[3120],{"type":37,"text":3028,"spans":3121,"direction":44},[],[3123],{"type":37,"text":3124,"spans":3125,"direction":44},"Media executive joins with deep expertise across CTV\u002FOTT, DOOH\u002FOOH, social, identity solutions, and data-led media products ",[],[3127],{"type":37,"text":3028,"spans":3128,"direction":44},[],[3130],{"type":37,"text":3124,"spans":3131,"direction":44},[],{"dimensions":3133,"alt":34,"copyright":34,"url":3134,"id":3135,"edit":3136},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaJzJvKTt2nPbaSiS_US-PR-ANDY-BARNET-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aJzJvKTt2nPbaSiS",{"x":41,"y":140,"zoom":140,"background":141},{"id":1940,"uid":1945,"url":34,"type":9,"href":3138,"tags":3139,"first_publication_date":1943,"last_publication_date":1944,"slugs":3140,"linked_documents":3141,"lang":192,"alternate_languages":3142,"data":3143},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aNv0CRkAAEIAzv_a%22%29+%5D%5D",[],[1942],[],[],{"title":3144,"external_link":3145,"slices":3146,"author_name":34,"author_position":34,"author_description":34,"author_image":3224,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3225,"contact_formid":34,"contact_title":3226,"contact_description":3227,"contact_cta":34,"url_form_triggers":3228,"category":131,"date":3229,"featured_image":3230,"thumbnail":3235,"featured_description":3241,"show_updated_on":123,"hide_listing":34,"articles":3242,"meta_title":3255,"meta_description":3258,"og_title":3261,"og_description":3264,"og_image":3267,"no_index":123},"MiQ announces data partnership with Lifesight to ingest its data into MiQ Sigma platform",{"link_type":27},[3147],{"variation":30,"version":31,"items":3148,"primary":3149,"id":3223,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3150,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3151,3162,3165,3168,3171,3174,3178,3182,3186,3189,3192,3194,3196,3198,3202,3205,3208,3214,3217],{"type":37,"text":3152,"spans":3153,"direction":44},"SYDNEY, AUSTRALIA – AUGUST 12, 2025 – Global programmatic media partner MiQ and Lifesight, the industry’s provider of location intelligence and measurement solutions,today announced a new data partnership for MiQ’s new Sigma platform.",[3154,3155,3156,3158],{"start":41,"end":532,"type":50},{"start":534,"end":1402,"type":50},{"start":2938,"end":1170,"type":62,"data":3157},{"link_type":64,"url":2574,"target":66},{"start":1171,"end":3159,"type":62,"data":3160},89,{"link_type":64,"url":3161,"target":66},"https:\u002F\u002Flifesight.io\u002F",{"type":37,"text":3163,"spans":3164,"direction":44},"The partnership was announced alongside Lifesight as MiQ’s continues its “Behind the Screens” roadshow series in Melbourne. ",[],{"type":37,"text":3166,"spans":3167,"direction":44},"MiQ recently launched its Sigma technology, the world’s first AI platform that unifies the programmatic ecosystem, and the new partnership enables MiQ to integrate Lifesight’s location-based people and movement data into Sigma t for cross-channel planning, audience targeting, and measurement.",[],{"type":37,"text":3169,"spans":3170,"direction":44},"Sigma unites more than 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies. Having championed an agnostic and unbiased approach to programmatic buying since inception, MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place.",[],{"type":37,"text":3172,"spans":3173,"direction":44},"Lifesight is the industry’s leader in audience and measurement, helping brands and agencies understand the impact of their digital investments through high quality, consent-based data and advanced modelling techniques. The company also provides a comprehensive, AI-powered platform that integrates marketing mix modelling, incrementality testing, and causal attribution. which eliminates bias, uncovers true performance drivers, and delivers real-time, granular insights that enable marketers to make informed, data-driven decisions.",[],{"type":37,"text":3175,"spans":3176,"direction":44},"MiQ Managing Director ANZ, Fiona Roberts, said: “Our partnership with Lifesight is a major step in enhancing our Sigma platform across JAPAC - bringing together context, commerce, and audience intelligence under one roof. With this integration, we’re unlocking deeper visibility into both browsing and buying behaviours, enabling more precise and actionable insights for brands.”",[3177],{"start":1911,"end":1648,"type":50},{"type":37,"text":3179,"spans":3180,"direction":44},"MiQ Head of Product JAPAC, Vishal Shah, said: “We’re now able to unify browsing and buying signals to power commerce analytics, behavioural segmentation, and offline attribution across key channels like display, CTV, YouTube, social, and DOOH. I am especially excited about the operational control this partnership with Lifesight gives us across the region - enabling proprietary IP development, faster troubleshooting, and addressable audience activation across all major DSPs. It gives MiQ a measurable edge in precision, agility, and campaign intelligence.”",[3181],{"start":1911,"end":1255,"type":50},{"type":37,"text":3183,"spans":3184,"direction":44},"Lifesight  Director of Sales and Partnerships APAC,Peter Madani,, said:  “Our strategic partnership with MiQ connects Lifesight’s high-quality, SDK-sourced location data directly into Sigma—unlocking access to over 300 million monthly consented devices across the region. It’s a powerful step forward in unifying online and offline behaviours, while also solving for data fragmentation. Together, we’re enabling more cohesive planning, precise targeting, and outcome based measurement across every major channel, including CTV.”",[3185],{"start":2042,"end":1403,"type":50},{"type":37,"text":3187,"spans":3188,"direction":44},"The Lifesight partnership follows MiQ’s recent data partnership announcement with OzTAM, which sees OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TVi. The partnership will enable planning and measurement along with a single platform perspective of viewership across linear, BVOD, streaming and YouTube.\n",[],{"type":37,"text":439,"spans":3190,"direction":44},[3191],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":3193,"direction":44},[],{"type":37,"text":1897,"spans":3195,"direction":44},[],{"type":37,"text":97,"spans":3197,"direction":44},[],{"type":37,"text":3199,"spans":3200,"direction":44},"About Lifesight",[3201],{"start":41,"end":1002,"type":50},{"type":37,"text":3203,"spans":3204,"direction":44},"Lifesight provides high-quality, consent-based data and advanced modelling techniques through an AI-powered platform that integrates marketing mix modelling, incrementality testing, and causal attribution — eliminating bias, uncovering true performance drivers, and delivering real-time, granular insights for data-driven decision making.\n",[],{"type":1221,"text":3206,"spans":3207,"direction":44},"Contact",[],{"type":37,"text":3209,"spans":3210,"direction":44},"Julie Wright | Third Avenue Consulting\n0455 500 180 | julie@thirdavenue.com.au",[3211],{"start":2188,"end":2572,"type":62,"data":3212},{"link_type":64,"url":3213,"target":66},"mailto:julie@thirdavenue.com.au",{"type":37,"text":3215,"spans":3216,"direction":44}," ",[],{"type":37,"text":3218,"spans":3219,"direction":44},"Rochelle Burbury | Third Avenue Consulting\n0408 774 577 | rochelle@thirdavenue.com.au",[3220],{"start":3221,"end":994,"type":62,"data":3222},58,{"link_type":64,"url":768,"target":66},"text_component$bd912bf1-f906-434c-8a66-83d33d770b8e",{},{"link_type":125},[],[],[],"2025-08-12T02:00:00+0000",{"dimensions":3231,"alt":34,"copyright":34,"url":3232,"id":3233,"edit":3234},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv2j55xUNkB1SRE_GL-MiQxLifesight-header.jpg?auto=format,compress","aNv2j55xUNkB1SRE",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":3236,"alt":34,"copyright":34,"url":3238,"id":3239,"edit":3240},{"width":3237,"height":486},505,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv2jp5xUNkB1SRD_505x628-GL-MiQxLifesight-thumb.jpg?auto=format,compress","aNv2jp5xUNkB1SRD",{"x":41,"y":41,"zoom":140,"background":141},"Partnership significantly enhances audience segmentation and shopper behaviour",[3243,3247,3251],{"related_article":3244},{"id":1302,"type":9,"tags":3245,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":3246,"isBroken":123},[],"93c902ed-4a89-4060-9447-bc4fdb3272a2",{"related_article":3248},{"id":2888,"type":9,"tags":3249,"lang":192,"slug":1295,"first_publication_date":2890,"last_publication_date":1609,"uid":2891,"link_type":125,"key":3250,"isBroken":123},[],"90aeace4-f1b1-4cd7-ae71-864d3b25af7d",{"related_article":3252},{"id":2895,"type":9,"tags":3253,"lang":192,"slug":2897,"first_publication_date":2898,"last_publication_date":2899,"uid":2897,"link_type":125,"key":3254,"isBroken":123},[],"5591b384-f583-4f31-9b58-56dcacfeef5d",[3256],{"type":37,"text":3144,"spans":3257,"direction":44},[],[3259],{"type":37,"text":3241,"spans":3260,"direction":44},[],[3262],{"type":37,"text":3144,"spans":3263,"direction":44},[],[3265],{"type":37,"text":3241,"spans":3266,"direction":44},[],{"dimensions":3268,"alt":34,"copyright":34,"url":3269,"id":3233,"edit":3270},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv2j55xUNkB1SRE_GL-MiQxLifesight-header.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":2888,"uid":2891,"url":34,"type":9,"href":3272,"tags":3273,"first_publication_date":2890,"last_publication_date":1609,"slugs":3274,"linked_documents":3275,"lang":192,"alternate_languages":3276,"data":3277},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aNu9khkAAEYAzqVx%22%29+%5D%5D",[],[1295],[],[],{"title":3278,"external_link":3279,"slices":3280,"author_name":34,"author_position":34,"author_description":34,"author_image":3366,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3367,"contact_formid":34,"contact_title":3368,"contact_description":3369,"contact_cta":34,"url_form_triggers":3370,"category":131,"date":3371,"featured_image":3372,"thumbnail":3377,"featured_description":3382,"show_updated_on":123,"hide_listing":34,"articles":3383,"meta_title":3404,"meta_description":3407,"og_title":3410,"og_description":3413,"og_image":3416,"no_index":123},"MiQ announces data partnership with OzTAM to ingest VOZ data into Sigma’s TV Intelligence product",{"link_type":27},[3281],{"variation":30,"version":31,"items":3282,"primary":3283,"id":3365,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3284,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3285,3299,3302,3305,3307,3310,3314,3317,3321,3324,3327,3329,3331,3333,3335,3338,3341,3345,3351,3353,3355,3359,3361],{"type":37,"text":3286,"spans":3287,"direction":44},"SYDNEY, AUSTRALIA – AUGUST 5, 2025 – Global programmatic media partner MiQ and OzTAM, the industry’s provider of VOZ Total TV currency, today announced a data partnership which will see OzTAM’s VOZ currency data ingested into MiQ’s cross platform tool, TV Intelligence. ",[3288,3289,3290,3292,3295],{"start":41,"end":55,"type":50},{"start":532,"end":534,"type":50},{"start":753,"end":611,"type":62,"data":3291},{"link_type":64,"url":2574,"target":66},{"start":2815,"end":58,"type":62,"data":3293},{"link_type":64,"url":3294,"target":66},"http:\u002F\u002Fwww.oztam.com.au",{"start":2349,"end":3296,"type":62,"data":3297},198,{"link_type":64,"url":3298,"target":66},"https:\u002F\u002Fvirtualoz.com.au\u002F",{"type":37,"text":3300,"spans":3301,"direction":44},"MiQ announced the agreement today alongside OzTAM, as the company launched its “Behind the Screens” roadshow series in Sydney. ",[],{"type":37,"text":3303,"spans":3304,"direction":44},"MiQ recently launched its Sigma technology, the world’s first AI platform that unifies the programmatic ecosystem, and the new partnership enables MiQ to ingest VOZ currency data for linear and BVOD into its TV Intelligence product, housed within Sigma. This will significantly refine Sigma’s ability to forecast audience behaviour, optimise budget allocation, and provide VOZ and Sigma subscribers with a planning tool that seamlessly aligns with established media planning methodologies.",[],{"type":37,"text":3169,"spans":3306,"direction":44},[],{"type":37,"text":3308,"spans":3309,"direction":44},"VOZ is the foundation of Australia’s Total TV measurement standard, bringing together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide national, de-duplicated, all-screen, cross platform data for planning, trading and reporting. VOZ became Australia’s official trading currency in December 2024 and is used by the media industry to understand viewer behaviour, assist in program development and advertising planning, and to gauge the performance of television programs, broadcasters and advertising campaigns.",[],{"type":37,"text":3311,"spans":3312,"direction":44},"MiQ Managing Director ANZ, Fiona Roberts, said “When we were looking to launch Sigma into Australia, it was a must to pursue a partnership with OzTAM, given that VOZ Total TV data is the gold standard, industry trading currency.",[3313],{"start":1911,"end":1648,"type":50},{"type":37,"text":3315,"spans":3316,"direction":44},"“Through this partnership, MiQ will be able to provide planning and measurement along with a single platform perspective of viewership across linear, BVOD, streaming and YouTube, for marketers own brands and their competitors, all driving through to activation in multiple DSPs via MiQ’s Sigma platform.”",[],{"type":37,"text":3318,"spans":3319,"direction":44},"OzTAM CEO, Karen Halligan, said: “VOZ Total TV data is the trading currency for our industry, so ensuring it’s widely accessible across Australian tools and platforms is simply good practice. This local integration with MiQ’s global Sigma tool is another step towards ensuring agencies and advertisers can work as efficiently as possible, with consistent, independent audience data. It aligns with our mission of collaborating with industry partners, and follows our recent innovations including a partnership with Netflix, the launch of VOZ Streaming, expanding streaming TV meters in homes, and several big data opportunities.”",[3320],{"start":103,"end":565,"type":50},{"type":37,"text":3322,"spans":3323,"direction":44},"VOZ data is currently being ingested into Sigma and will be ready for clients to view during Q4 2025.",[],{"type":37,"text":3325,"spans":3326,"direction":44},"\n",[],{"type":1221,"text":439,"spans":3328,"direction":44},[],{"type":37,"text":1892,"spans":3330,"direction":44},[],{"type":37,"text":1897,"spans":3332,"direction":44},[],{"type":37,"text":3325,"spans":3334,"direction":44},[],{"type":1221,"text":3336,"spans":3337,"direction":44},"About OzTAM",[],{"type":37,"text":3339,"spans":3340,"direction":44},"OzTAM is Australia’s official source of television audience measurement, covering broadcast TV (TAM) in metro markets and BVOD (VPM) viewing nationally.",[],{"type":37,"text":3342,"spans":3343,"direction":44},"Together with Regional TAM, OzTAM underpins Virtual Australia (VOZ) - Australia’s integrated, all-screen Total TV measurement service and official trading currency.",[3344],{"start":1714,"end":431,"type":50},{"type":37,"text":3346,"spans":3347,"direction":44},"OzTAM also supports data solutions like VOZ Streaming for programmatic BVOD trading and StreamscapeTM, a quarterly report offering a unified view of Total Video consumption across broadcast, BVOD, and streaming platforms.",[3348,3349],{"start":1677,"end":635,"type":50},{"start":466,"end":3350,"type":50},101,{"type":37,"text":3325,"spans":3352,"direction":44},[],{"type":1221,"text":3206,"spans":3354,"direction":44},[],{"type":37,"text":3209,"spans":3356,"direction":44},[3357],{"start":2188,"end":2572,"type":62,"data":3358},{"link_type":64,"url":3213,"target":66},{"type":37,"text":3215,"spans":3360,"direction":44},[],{"type":37,"text":3218,"spans":3362,"direction":44},[3363],{"start":3221,"end":994,"type":62,"data":3364},{"link_type":64,"url":768,"target":66},"text_component$c213bdd2-2e6c-4b4f-98bb-c59dec438cf1",{},{"link_type":125},[],[],[],"2025-08-05T02:00:00+0000",{"dimensions":3373,"alt":34,"copyright":34,"url":3374,"id":3375,"edit":3376},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNvy_J5xUNkB1SLs_GL-MiQxOZTAM-header.jpg?auto=format,compress","aNvy_J5xUNkB1SLs",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":3378,"alt":34,"copyright":34,"url":3379,"id":3380,"edit":3381},{"width":3237,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNvy-55xUNkB1SLq_505x628-GL-MiQxOZTAM-thumb.jpg?auto=format,compress","aNvy-55xUNkB1SLq",{"x":41,"y":41,"zoom":140,"background":141},"Significantly enhancing media planning and optimisation",[3384,3388,3396],{"related_article":3385},{"id":1302,"type":9,"tags":3386,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":3387,"isBroken":123},[],"8ceab5ee-a272-4660-be76-5b9d03d2a1d1",{"related_article":3389},{"id":3390,"type":3391,"tags":3392,"lang":192,"slug":3393,"first_publication_date":3394,"last_publication_date":1306,"uid":3393,"link_type":125,"key":3395,"isBroken":123},"aC89KhoAAEMA3FMY","article_blog",[],"building-industry-leading-tech-that-doesnt-cost-the-earth","2025-06-04T09:06:21+0000","138f3977-00b5-45f9-9055-df6d065738dd",{"related_article":3397},{"id":3398,"type":9,"tags":3399,"lang":192,"slug":2897,"first_publication_date":3400,"last_publication_date":3401,"uid":3402,"link_type":125,"key":3403,"isBroken":123},"aGK4kRkAAEYAwIi_",[],"2025-06-30T16:35:47+0000","2025-07-01T12:02:51+0000","dentsu-selects-miq-sigma-to-help-power-next-gen-me","65b7fa44-31ac-4744-a223-9495987dad6b",[3405],{"type":37,"text":3278,"spans":3406,"direction":44},[],[3408],{"type":37,"text":3382,"spans":3409,"direction":44},[],[3411],{"type":37,"text":3278,"spans":3412,"direction":44},[],[3414],{"type":37,"text":3382,"spans":3415,"direction":44},[],{"dimensions":3417,"alt":34,"copyright":34,"url":3418,"id":3375,"edit":3419},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNvy_J5xUNkB1SLs_GL-MiQxOZTAM-header.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":3421,"uid":3422,"url":34,"type":9,"href":3423,"tags":3424,"first_publication_date":3425,"last_publication_date":3426,"slugs":3427,"linked_documents":3429,"lang":192,"alternate_languages":3430,"data":3431},"aH-WOBoAAEAAV8cB","miq-hires-global-general-counsel-matt-speiser","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aH-WOBoAAEAAV8cB%22%29+%5D%5D",[],"2025-07-22T16:00:00+0000","2026-04-27T16:35:30+0000",[3428],"miq-hires-global-general-counsel-matt-speiser-to-support-ai-focused-company-growth-and-partnerships",[],[],{"title":3432,"external_link":3433,"slices":3434,"author_name":34,"author_position":34,"author_description":34,"author_image":3482,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3483,"contact_formid":34,"contact_title":3484,"contact_description":3485,"contact_cta":34,"url_form_triggers":3486,"category":131,"date":3425,"featured_image":3487,"thumbnail":3492,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":3497,"meta_title":3514,"meta_description":3518,"og_title":3521,"og_description":3524,"og_image":3527,"no_index":123},"MiQ hires global general counsel, Matt Speiser, to support AI-focused company growth and partnerships",{"link_type":27},[3435],{"variation":30,"version":31,"items":3436,"primary":3437,"id":3481,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3438,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3439,3444,3452,3455,3461,3464,3469,3471,3474,3478],{"type":37,"text":3440,"spans":3441,"direction":44},"Company brings in widely respected industry leader, hailing from Stagwell Brand Performance Network",[3442],{"start":41,"end":3443,"type":43},99,{"type":37,"text":3445,"spans":3446,"direction":44},"NEW YORK & LONDON – July 22, 2025 – Global programmatic media partner MiQ today announced that Matt Speiser has been appointed Global General Counsel, effective immediately. ",[3447,3449],{"start":41,"end":3448,"type":50},33,{"start":3450,"end":2451,"type":62,"data":3451},70,{"link_type":64,"url":355,"target":66},{"type":37,"text":3453,"spans":3454,"direction":44},"In this new executive-level role, Matt will support the company as it moves into its next phase of growth, with an eye on MiQ’s AI-focused positioning in the marketplace. An industry veteran with deep legal expertise, he will oversee a centralized legal team focused on commercial intelligence, integrity and compliance. Matt will further strengthen the company’s internal legal functions and its strategic and trusted external partnerships with holding companies, independent agencies, and brands. ",[],{"type":37,"text":3456,"spans":3457,"direction":44},"“As we continue to grow as an organization, coming off of the heels of our MiQ Sigma launch, our new AI-powered advertising platform, Matt couldn’t be joining at a better time to help support the company in an ever-evolving regulatory environment. I’m pleased to welcome him and am confident he will drive results in the legal realm for MiQ,” said Kris Love, Chief Financial Officer, MiQ.",[3458],{"start":3459,"end":3460,"type":50},348,387,{"type":37,"text":3462,"spans":3463,"direction":44},"Prior to joining MiQ, Matt served as EVP, General Counsel for Stagwell Brand Performance Network, Stagwell’s largest portfolio of agencies, where he focused on the media and data verticals. Before this, Matt was a private equity attorney at New York-based law firm Weil.",[],{"type":37,"text":3465,"spans":3466,"direction":44},"“I’m thrilled to be joining MiQ at an exciting and pivotal time for the business and for our clients, continuing into our next phase since launching MiQ Sigma in June. I look forward to partnering with all stakeholders to highlight and support MiQ’s continued investment as we continue to grow and scale as a business in this next era,” said Matt Speiser, Global General Counsel, MiQ.",[3467],{"start":3468,"end":987,"type":50},342,{"type":37,"text":97,"spans":3470,"direction":44},[],{"type":37,"text":439,"spans":3472,"direction":44},[3473],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":3475,"direction":44},[3476],{"start":2971,"end":211,"type":62,"data":3477},{"link_type":64,"url":433,"target":66},{"type":37,"text":3479,"spans":3480,"direction":44},"Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's 2023 Hottest AdTech Companies, earned Ad Age's 2023 Best Places to Work Award, made the 2022 Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.",[],"text_component$b9c56591-d660-4e35-b69e-75e1518e82ff",{},{"link_type":125},[],[],[],{"dimensions":3488,"alt":34,"copyright":34,"url":3489,"id":3490,"edit":3491},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaH-XRFGsbswqTIfo_GL-PR-Matt_Speiser-webheader.jpg?auto=format,compress","aH-XRFGsbswqTIfo",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":3493,"alt":34,"copyright":34,"url":3494,"id":3495,"edit":3496},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaH-XX1GsbswqTIfr_GL-PR-Matt_Speiser-thumb.jpg?auto=format,compress","aH-XX1GsbswqTIfr",{"x":41,"y":41,"zoom":140,"background":141},[3498,3502,3506],{"related_article":3499},{"id":3106,"type":3107,"tags":3500,"lang":34,"slug":3109,"first_publication_date":34,"last_publication_date":34,"link_type":125,"key":3501,"isBroken":491},[],"79c59809-1297-4c64-8e6e-9267ef696e15",{"related_article":3503},{"id":2629,"type":9,"tags":3504,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":3505,"isBroken":123},[],"851b0e33-a2b2-4d2e-bf98-7518fc6cb7b7",{"related_article":3507},{"id":3508,"type":9,"tags":3509,"lang":192,"slug":3510,"first_publication_date":3511,"last_publication_date":3426,"uid":3512,"link_type":125,"key":3513,"isBroken":123},"aE_tsRkAAEcA6ivz",[],"miq-taps-camilo-salah-as-vice-president-of-marketing-for-latin-america-to-lead-strategic-growth-in-the-region","2025-06-16T12:36:10+0000","miq-taps-camilo-salah-as-vice-president-of-marketing-for-latin-america","25c1f45f-1e52-4d1d-bc05-8691f20e6cbd",[3515],{"type":37,"text":3516,"spans":3517,"direction":44},"MiQ Hires Global General Counsel, Matt Speiser, to Support AI-Focused Company Growth and Partnerships",[],[3519],{"type":37,"text":3440,"spans":3520,"direction":44},[],[3522],{"type":37,"text":3516,"spans":3523,"direction":44},[],[3525],{"type":37,"text":3440,"spans":3526,"direction":44},[],{"dimensions":3528,"alt":34,"copyright":34,"url":3529,"id":3530,"edit":3531},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaH-YaVGsbswqTIgt_GL-PR-Matt_Speiser-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aH-YaVGsbswqTIgt",{"x":41,"y":140,"zoom":140,"background":141},{"id":3533,"uid":3534,"url":34,"type":9,"href":3535,"tags":3536,"first_publication_date":3537,"last_publication_date":3538,"slugs":3539,"linked_documents":3541,"lang":15,"alternate_languages":3542,"data":3545},"aJIsLRkAAE0As8TX","miq-nombra-a-charlie-alvarez-como-svp-de-strategy-partnerships-para-latam","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJIsLRkAAE0As8TX%22%29+%5D%5D",[],"2025-08-13T15:33:14+0000","2026-04-27T16:35:33+0000",[3540],"miq-nombra-a-charliealvarez-como-svp-de-strategy--partnerships-para-latam",[],[3543],{"id":3544,"type":9,"lang":23,"uid":3534},"aIznEBoAAE0ARzG8",{"title":3546,"external_link":3547,"slices":3548,"author_name":34,"author_position":34,"author_description":34,"author_image":3639,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3640,"contact_formid":34,"contact_title":3641,"contact_description":3642,"contact_cta":34,"url_form_triggers":3643,"category":131,"date":3644,"featured_image":3645,"thumbnail":3650,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":3651,"meta_title":3658,"meta_description":3661,"og_title":3665,"og_description":3668,"og_image":3671,"no_index":123},"MiQ nombra a CharlieÁlvarez como SVP de Strategy & Partnerships para LATAM",{"link_type":27},[3549],{"variation":30,"version":31,"items":3550,"primary":3551,"id":3638,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":3552,"content":3553,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ nombra a Charlie Álvarez como SVP de Strategy & Partnerships para LATAM",[3554,3570,3573,3586,3593,3597,3601,3605,3609,3620,3626,3630,3632,3635],{"type":37,"text":3555,"spans":3556,"direction":44},"Bogotá, Colombia – 11 de Julio, 2025 – MiQ, la compañía global de inteligencia programática, anuncia la incorporación de Charlie Álvarez como SVP Strategy & Partnerships para América Latina. Este nombramiento refuerza la ambición de MiQ de redefinir el ecosistema programático regional con soluciones que combinan data, tecnología y un enfoque verdaderamente agnóstico.",[3557,3558,3561,3563,3566,3567],{"start":535,"end":1982,"type":50},{"start":3559,"end":3560,"type":50},121,136,{"start":1080,"end":3562,"type":50},169,{"start":3564,"end":3565,"type":50},170,174,{"start":1848,"end":2727,"type":50},{"start":3568,"end":3569,"type":50},233,236,{"type":37,"text":3571,"spans":3572,"direction":44},"Con más de 13 años de experiencia en el desarrollo de unidades de negocio, productos y alianzas digitales, Charlie ha construido una carrera centrada en acelerar la transformación de marcas a través de soluciones innovadoras basadas en datos y tecnología de marketing.",[],{"type":37,"text":3574,"spans":3575,"direction":44},"Inició su recorrido en Publicis, donde lideró el desarrollo de varias unidades digitales como Precision, APEX, PMX y PGD, consolidando una primera etapa clave en su enfoque hacia la innovación de producto y la construcción de equipos de alto rendimiento. Posteriormente, su participación en startups tecnológicas como Yeda’, Shake y Biim reforzó su visión emprendedora y su capacidad para diseñar productos AdTech y MarTech que conectan valor, eficiencia y escalabilidad para agencias y anunciantes.",[3576,3577,3579,3580,3582,3583],{"start":386,"end":353,"type":50},{"start":597,"end":3578,"type":50},103,{"start":248,"end":398,"type":50},{"start":280,"end":3581,"type":50},114,{"start":1699,"end":60,"type":50},{"start":3584,"end":3585,"type":50},318,337,{"type":37,"text":3587,"spans":3588,"direction":44},"Recientemente, ocupó el cargo de Chief Transformation Officer en Havas Colombia, liderando la creación y lanzamiento de Havas TX, un framework que integra medios, customer experience, data y tecnología para acelerar la transformación digital de algunos de los principales anunciantes del país.",[3589,3590,3591],{"start":3448,"end":2459,"type":50},{"start":1403,"end":2815,"type":50},{"start":60,"end":3592,"type":50},129,{"type":37,"text":3594,"spans":3595,"direction":44},"En su nuevo rol en MiQ, Charlie tendrá la misión de posicionar a la compañía como el partner AdTech independiente más estratégico para anunciantes y agencias en América Latina. Su enfoque integrará tres pilares:",[3596],{"start":691,"end":391,"type":50},{"type":37,"text":3598,"spans":3599,"direction":44},"Data-Driven Marketing: activando la data propia de los clientes para maximizar inteligencia, eficiencia y personalización en sus comunicaciones.",[3600],{"start":41,"end":836,"type":50},{"type":37,"text":3602,"spans":3603,"direction":44},"Omni-Channel Activation: orquestando campañas simultáneas en Social, CTV, Retail, OOH, Display, Video y Audio, potenciando la efectividad en todo el journey.",[3604],{"start":41,"end":386,"type":50},{"type":37,"text":3606,"spans":3607,"direction":44},"Supply Path Optimization (SPO): optimizando múltiples canales a la vez para mejorar el performance a lo largo de todo el funnel.",[3608],{"start":41,"end":353,"type":50},{"type":37,"text":3610,"spans":3611,"direction":44},"“Charlie trae una combinación única de pensamiento estratégico, capacidad de ejecución y una visión innovadora que se alinea perfectamente con nuestro ADN. Su llegada marca un paso importante en nuestra evolución en la región”, afirmó Eric Tourtel, CEO de MiQ para LATAM.",[3612,3614,3616,3619],{"start":41,"end":3613,"type":43},226,{"start":3615,"end":403,"type":50},249,{"start":3617,"end":3618,"type":50},256,259,{"start":410,"end":2013,"type":50},{"type":37,"text":3621,"spans":3622,"direction":44},"Fiel a su lema “Think Big, Act Bold, Scale Fast”, Charlie llega a MiQ para escalar impacto, soluciones y resultados en la región. “Estoy emocionado de unirme a MiQ y de contribuir a consolidar un enfoque programático que realmente conecte data, tecnología y personas. La oportunidad de bajar las mejores prácticas globales y llevarlas a la realidad de LATAM es un desafío que me motiva profundamente”, agregó Álvarez.",[3623,3625],{"start":1002,"end":3624,"type":43},47,{"start":275,"end":3045,"type":50},{"type":37,"text":3627,"spans":3628,"direction":44},"Con esta incorporación, MiQ reafirma su compromiso de liderar la innovación en programática y de ofrecer a sus partners regionales soluciones de clase mundial para un mercado en constante evolución.",[3629],{"start":49,"end":1911,"type":50},{"type":37,"text":97,"spans":3631,"direction":44},[],{"type":37,"text":1529,"spans":3633,"direction":44},[3634],{"start":41,"end":442,"type":50},{"type":37,"text":3636,"spans":3637,"direction":44},"MiQ es una empresa tecnológica global especializada en soluciones de publicidad programática. Fundada en 2010 en el Reino Unido, MiQ opera hoy en más de 20 países con 36 oficinas alrededor del mundo. Su propuesta combina ciencia de datos, inteligencia artificial y tecnología propietaria para ayudar a marcas y agencias a tomar decisiones informadas, optimizar sus campañas digitales y maximizar el retorno de inversión (ROI). A través de un enfoque agnóstico, personalizado y centrado en resultados, MiQ se posiciona como un socio estratégico para los anunciantes más exigentes del mundo.",[],"text_component$d87ce823-3967-4e73-b14b-ae7b850819d4",{},{"link_type":125},[],[],[],"2025-07-11T14:00:00+0000",{"dimensions":3646,"alt":34,"copyright":34,"url":3647,"id":3648,"edit":3649},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaHE4t0MqNJQqHzbi_LATAM-NEW_HIRES-Charlie_Alvarez.png?auto=format,compress","aHE4t0MqNJQqHzbi",{"x":41,"y":41,"zoom":140,"background":141},{},[3652,3654,3656],{"related_article":3653},{"link_type":125},{"related_article":3655},{"link_type":125},{"related_article":3657},{"link_type":125},[3659],{"type":37,"text":3552,"spans":3660,"direction":44},[],[3662],{"type":37,"text":3663,"spans":3664,"direction":44},"Con esta designación, MiQ refuerza su compromiso con el crecimiento acelerado de la región y su apuesta por un ecosistema digital más eficiente y conectado.",[],[3666],{"type":37,"text":3552,"spans":3667,"direction":44},[],[3669],{"type":37,"text":3663,"spans":3670,"direction":44},[],{"dimensions":3672,"alt":34,"copyright":34,"url":3673,"id":3648,"edit":3674},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaHE4t0MqNJQqHzbi_LATAM-NEW_HIRES-Charlie_Alvarez.png?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":3676,"uid":3677,"url":34,"type":9,"href":3678,"tags":3679,"first_publication_date":3680,"last_publication_date":3681,"slugs":3682,"linked_documents":3684,"lang":192,"alternate_languages":3685,"data":3686},"aGK4bRkAAEUAwIh7","how-miq-is-preparing-for-an-ai-first-programmatic-","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGK4bRkAAEUAwIh7%22%29+%5D%5D",[],"2025-06-30T16:35:48+0000","2025-07-01T16:05:34+0000",[3683],"how-miq-is-preparing-for-an-ai-first-programmatic-world",[],[],{"title":3687,"external_link":3688,"slices":3691,"author_name":34,"author_position":34,"author_description":34,"author_image":3692,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":3693,"contact_formid":34,"contact_title":3694,"contact_description":3695,"contact_cta":34,"url_form_triggers":3696,"category":1111,"date":3697,"featured_image":3698,"thumbnail":3699,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":3705,"meta_title":3708,"meta_description":3709,"og_title":3710,"og_description":3711,"og_image":3712,"no_index":123},"How MiQ is Preparing for an “AI-First Programmatic World”",{"link_type":64,"key":3689,"url":3690},"211e8eb7-741d-432f-91a5-67859f2ebfa8","https:\u002F\u002Fvideoweek.com\u002F2025\u002F06\u002F23\u002Fhow-miq-is-preparing-for-an-ai-first-programmatic-world\u002F",[],{},{"link_type":125},[],[],[],"2025-06-25T08:00:00+0000",{},{"dimensions":3700,"alt":34,"copyright":34,"url":3702,"id":3703,"edit":3704},{"width":1275,"height":3701},720,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaGQG73fc4bHWi7U2_Videoweek-News.jpg?auto=format,compress","aGQG73fc4bHWi7U2",{"x":41,"y":41,"zoom":140,"background":141},[3706],{"related_article":3707},{"link_type":125},[],[],[],[],{},{"id":3714,"uid":3715,"url":34,"type":9,"href":3716,"tags":3717,"first_publication_date":3680,"last_publication_date":3718,"slugs":3719,"linked_documents":3721,"lang":192,"alternate_languages":3722,"data":3723},"aGK3LxkAAEoAwIY_","miq-sigma-the-platform-that-is-revolutionizing-the","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGK3LxkAAEoAwIY_%22%29+%5D%5D",[],"2025-07-01T12:01:37+0000",[3720],"miq-sigma-the-platform-that-is-revolutionizing-the-programmatic-ecosystem",[],[],{"title":3724,"external_link":3725,"slices":3728,"author_name":34,"author_position":34,"author_description":34,"author_image":3729,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":3730,"contact_formid":34,"contact_title":3731,"contact_description":3732,"contact_cta":34,"url_form_triggers":3733,"category":1111,"date":3734,"featured_image":3735,"thumbnail":3736,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":3743,"meta_title":3746,"meta_description":3747,"og_title":3748,"og_description":3749,"og_image":3750,"no_index":123},"MiQ Sigma: The platform that is revolutionizing the programmatic ecosystem",{"link_type":64,"key":3726,"url":3727},"dd324fc4-8a76-45a4-bc69-6f54ed40bac6","https:\u002F\u002Finsiderlatam.com\u002Fmiq-sigma-la-plataforma-que-esta-revolucionando-el-ecosistema-programatico\u002F",[],{},{"link_type":125},[],[],[],"2025-06-24T08:00:00+0000",{},{"dimensions":3737,"alt":34,"copyright":34,"url":3740,"id":3741,"edit":3742},{"width":3738,"height":3739},795,530,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaGPNbHfc4bHWi6d7_eric-tourtel-presidente-latam-canela-TV.jpg?auto=format,compress","aGPNbHfc4bHWi6d7",{"x":41,"y":41,"zoom":140,"background":141},[3744],{"related_article":3745},{"link_type":125},[],[],[],[],{},{"id":3752,"uid":3753,"url":34,"type":9,"href":3754,"tags":3755,"first_publication_date":3756,"last_publication_date":3757,"slugs":3758,"linked_documents":3760,"lang":192,"alternate_languages":3761,"data":3762},"aGK4xRkAAD8AwIki","how-miq-is-redefining-programmatic-advertising-wit","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGK4xRkAAD8AwIki%22%29+%5D%5D",[],"2025-06-30T16:35:46+0000","2025-07-01T16:04:46+0000",[3759],"how-miq-is-redefining-programmatic-advertising-with-tom-richards-svp-global-product--cannes-2025",[],[],{"title":3763,"external_link":3764,"slices":3767,"author_name":34,"author_position":34,"author_description":34,"author_image":3768,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":3769,"contact_formid":34,"contact_title":3770,"contact_description":3771,"contact_cta":34,"url_form_triggers":3772,"category":1111,"date":3773,"featured_image":3774,"thumbnail":3775,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":3780,"meta_title":3783,"meta_description":3784,"og_title":3785,"og_description":3786,"og_image":3787,"no_index":123},"How MiQ is Redefining Programmatic Advertising, with Tom Richards, SVP Global Product | Cannes 2025",{"link_type":64,"key":3765,"url":3766},"1da91b25-1128-4da6-b033-d2c17f6fb6f7","https:\u002F\u002Fwww.adexchanger.com\u002Fcontent-studio\u002Fhow-miq-is-redefining-programmatic-advertising-with-tom-richards-svp-global-product-cannes-2025\u002F",[],{},{"link_type":125},[],[],[],"2025-06-23T08:00:00+0000",{},{"dimensions":3776,"alt":34,"copyright":34,"url":3777,"id":3778,"edit":3779},{"width":1275,"height":3701},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaGQG7Hfc4bHWi7Uz_AdExchanger-TomRichards-NEWS.jpg?auto=format,compress","aGQG7Hfc4bHWi7Uz",{"x":41,"y":41,"zoom":140,"background":141},[3781],{"related_article":3782},{"link_type":125},[],[],[],[],{},{"id":3508,"uid":3512,"url":34,"type":9,"href":3789,"tags":3790,"first_publication_date":3511,"last_publication_date":3426,"slugs":3791,"linked_documents":3792,"lang":192,"alternate_languages":3793,"data":3794},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aE_tsRkAAEcA6ivz%22%29+%5D%5D",[],[3510],[],[],{"title":3795,"external_link":3796,"slices":3797,"author_name":34,"author_position":34,"author_description":34,"author_image":3900,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":3901,"contact_formid":34,"contact_title":3902,"contact_description":3903,"contact_cta":34,"url_form_triggers":3904,"category":131,"date":3905,"featured_image":3906,"thumbnail":3912,"featured_description":3913,"show_updated_on":123,"hide_listing":34,"articles":3914,"meta_title":3928,"meta_description":3931,"og_title":3934,"og_description":3937,"og_image":3940,"no_index":123},"MiQ taps Camilo Salah as Vice President of Marketing for Latin America to lead strategic growth in the region",{"link_type":27},[3798],{"variation":30,"version":31,"items":3799,"primary":3800,"id":3899,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3801,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3802,3812,3815,3818,3838,3843,3854,3872,3880,3884,3889,3891,3894],{"type":37,"text":3803,"spans":3804,"direction":44},"Bogota – June 16th, 2025 – MiQ, the global programmatic media partner headquartered in London, has announced the appointment of Camilo Salah as Vice President of Marketing for Latin America, reinforcing the company’s commitment to accelerating growth across the region and deepening its presence in key strategic markets.",[3805,3806,3809,3810],{"start":41,"end":49,"type":50},{"start":1911,"end":351,"type":62,"data":3807},{"link_type":64,"url":3808,"target":66},"https:\u002F\u002Fwearemiq.com",{"start":2827,"end":538,"type":50},{"start":3811,"end":2727,"type":50},144,{"type":37,"text":3813,"spans":3814,"direction":44},"In his new role, Camilo will oversee MiQ’s marketing strategy across Latin America, including its six core markets, Brazil among them. He will be responsible for driving brand positioning, public relations, content strategy, partnerships, and demand generation, working closely with global leadership and local Managing Directors.",[],{"type":37,"text":3816,"spans":3817,"direction":44},"With over 15 years of experience across the marketing, advertising, and technology industries, Salah brings a unique blend of creative thinking and commercial strategy to MiQ’s leadership team. He has held senior roles across Latin America, leading multicultural teams and scaling operations with a consistent focus on innovation, data, and business results.",[],{"type":37,"text":3819,"spans":3820,"direction":44},"Prior to joining MiQ, Camilo served as Managing Director for Wavemaker (GroupM\u002FWPP) in the Andean region, where he oversaw regional operations and led integrated media and strategy teams. He was most recently the General Manager and VP of Business Development for NP Digital —the California based global agency founded by Neil Patel—where he helped expand the firm’s footprint in Colombia and Latin America, with a strong focus on performance marketing and SEO. He also held roles at Wunderman and Y&R (now VML), building a well-rounded perspective on the evolving digital landscape.",[3821,3823,3826,3829,3831,3834,3835],{"start":535,"end":3822,"type":50},83,{"start":3824,"end":3825,"type":50},213,229,{"start":3827,"end":3828,"type":50},232,260,{"start":3830,"end":2732,"type":50},263,{"start":3832,"end":3833,"type":50},484,493,{"start":1880,"end":92,"type":50},{"start":3836,"end":3837,"type":50},507,510,{"type":37,"text":3839,"spans":3840,"direction":44},"Throughout his career, he has partnered with leading global and regional brands such as Microsoft, Netflix, Colgate-Palmolive, Texaco, Mercado Libre, Rappi, Avianca, and SURA, delivering data-led, technology-powered marketing strategies designed to drive measurable impact.",[3841,3842],{"start":466,"end":1701,"type":50},{"start":3564,"end":3565,"type":50},{"type":37,"text":3844,"spans":3845,"direction":44},"Named one of the most admired media professionals in Colombia by SCOPEN in 2022\u002F2023, Camilo has also served as a jury member at some of the industry’s most respected award shows, including the Effie Awards LATAM, the Festival of Media, and Cannes Lions’ Young Lions competition.",[3846,3847,3848,3849,3850,3852],{"start":1233,"end":2327,"type":50},{"start":1256,"end":753,"type":50},{"start":1170,"end":58,"type":50},{"start":2349,"end":1094,"type":50},{"start":1212,"end":3851,"type":50},235,{"start":3853,"end":1213,"type":50},241,{"type":37,"text":3855,"spans":3856,"direction":44},"A graduate of the Istituto Europeo di Design in Milan, Italy and holder of an MSc in Marketing from Kingston Business School in London, UK, Camilo combines creative and media sensibility with analytical rigor. He has taught postgraduate courses in marketing at Pontificia Universidad Javeriana and served as a guest lecturer at the University of the Andes. He is also a regular columnist for publications including Diario La República, Forbes, and P&M, where he writes about topics ranging from digital transformation and emerging technologies to finance and blockchain.",[3857,3858,3859,3861,3862,3864,3867,3870],{"start":2297,"end":1714,"type":50},{"start":2572,"end":2952,"type":50},{"start":276,"end":3860,"type":50},124,{"start":371,"end":2733,"type":50},{"start":3863,"end":267,"type":50},332,{"start":3865,"end":3866,"type":50},415,434,{"start":3868,"end":3869,"type":50},436,442,{"start":3871,"end":979,"type":50},448,{"type":37,"text":3873,"spans":3874,"direction":44},"\"Camilo Salah is an outstanding professional with deep experience in digital media, which makes him uniquely equipped to convey MiQ’s message with clarity and impact. His background in media agencies gives him a strong understanding of how they operate and collaborate with media owners, technology partners, and advertisers.” Said Eric Tourtel, CEO of MiQ Latin America.",[3875,3876,3878],{"start":3863,"end":2735,"type":50},{"start":3877,"end":415,"type":50},346,{"start":3879,"end":2152,"type":50},353,{"type":37,"text":3881,"spans":3882,"direction":44},"Commenting on his new role, Camilo Salah added:",[3883],{"start":933,"end":1677,"type":50},{"type":37,"text":3885,"spans":3886,"direction":44},"“I’m excited to join MiQ at a time of rapid momentum for the ad-tech and programmatic space across Latin America. As brands seek smarter, more actionable ways to connect with their audiences, the convergence of data, advertising, and technology is more powerful than ever. MiQ has built a truly differentiated global platform, and I’m honored to help shape and amplify that vision throughout the region.”",[3887,3888],{"start":2327,"end":435,"type":50},{"start":2451,"end":994,"type":50},{"type":37,"text":97,"spans":3890,"direction":44},[],{"type":37,"text":439,"spans":3892,"direction":44},[3893],{"start":41,"end":442,"type":50},{"type":37,"text":3895,"spans":3896,"direction":44},"MiQ is a global programmatic media partner, offering technology and data-driven solutions to help brands and agencies make informed decisions, optimize campaigns, and drive ROI. Founded in 2010 in the UK, MiQ now operates in over 20 countries with 36 offices worldwide. Its unique approach combines data science, artificial intelligence, and proprietary technology to deliver custom, results-focused advertising strategies. As an agnostic and strategic partner, MiQ supports some of the world’s most demanding advertisers in navigating today’s complex digital landscape.",[3897],{"start":41,"end":3898,"type":43},570,"text_component$c0c7288a-9d22-4f65-b6a0-bd0342114294",{},{"link_type":125},[],[],[],"2025-06-16T14:00:00+0000",{"dimensions":3907,"alt":34,"copyright":34,"url":3909,"id":3910,"edit":3911},{"width":301,"height":3908},840,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaFAPz7NJEFaPX_Yt_LATAM-NEW_HIRE-CAMILOSALAH-website-2.jpg?auto=format,compress","aFAPz7NJEFaPX_Yt",{"x":41,"y":41,"zoom":140,"background":141},{},"Strengthening MiQ’s presence in key LATAM markets",[3915,3919,3923],{"related_article":3916},{"id":3106,"type":3107,"tags":3917,"lang":34,"slug":3109,"first_publication_date":34,"last_publication_date":34,"link_type":125,"key":3918,"isBroken":491},[],"43ba68c3-a789-486e-8007-4c921d1538f1",{"related_article":3920},{"id":2629,"type":9,"tags":3921,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":3922,"isBroken":123},[],"69bdb80a-0e27-40ee-b37c-a58c3ea42aac",{"related_article":3924},{"id":3925,"type":3107,"tags":3926,"lang":34,"slug":3109,"first_publication_date":34,"last_publication_date":34,"link_type":125,"key":3927,"isBroken":491},"aE_q-hkAAEQA6ieV",[],"a04f1047-509a-4741-bd6d-2b44f136702a",[3929],{"type":37,"text":3795,"spans":3930,"direction":44},[],[3932],{"type":37,"text":3913,"spans":3933,"direction":44},[],[3935],{"type":37,"text":3795,"spans":3936,"direction":44},[],[3938],{"type":37,"text":3913,"spans":3939,"direction":44},[],{"dimensions":3941,"alt":34,"copyright":34,"url":3942,"id":3943,"edit":3944},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaE_ryrNJEFaPX_DI_LATAM-NEW_HIRE-CAMILOSALAH-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aE_ryrNJEFaPX_DI",{"x":41,"y":140,"zoom":140,"background":141},{"id":3946,"uid":3947,"url":34,"type":9,"href":3948,"tags":3949,"first_publication_date":3950,"last_publication_date":2533,"slugs":3951,"linked_documents":3953,"lang":15,"alternate_languages":3954,"data":3957},"aJIr5BkAAEEAs8RY","miq-nombra-a-camilo-salah-como-vicepresidente-de-marketing-para-america-latina","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJIr5BkAAEEAs8RY%22%29+%5D%5D",[],"2025-08-13T15:33:15+0000",[3952],"miq-nombra-a-camilo-salah-como-vicepresidente-de-marketing-para-america-latina-fortaleciendo-su-posicionamiento-regional",[],[3955],{"id":3956,"type":9,"lang":23,"uid":3947},"aIznEhoAAEQARzHH",{"title":3958,"external_link":3959,"slices":3960,"author_name":34,"author_position":34,"author_description":34,"author_image":4052,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4053,"contact_formid":34,"contact_title":4054,"contact_description":4055,"contact_cta":34,"url_form_triggers":4056,"category":131,"date":3905,"featured_image":4057,"thumbnail":4060,"featured_description":4061,"show_updated_on":123,"hide_listing":34,"articles":4062,"meta_title":4069,"meta_description":4072,"og_title":4075,"og_description":4078,"og_image":4081,"no_index":123},"MiQ nombra a Camilo Salah como Vicepresidente de Marketing para América Latina, fortaleciendo su posicionamiento regional",{"link_type":27},[3961],{"variation":30,"version":31,"items":3962,"primary":3963,"id":4051,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":3964,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[3965,3974,3977,3992,4000,4008,4018,4022,4032,4036,4044,4047],{"type":37,"text":3966,"spans":3967,"direction":44},"Bogotá – 16 de junio, 2025 – MiQ, la compañía global de inteligencia programática con sede en Londres, Reino Unido, anuncia la incorporación de Camilo Salah como nuevo Vicepresidente de Marketing para América Latina, en un movimiento que reafirma su compromiso por acelerar el crecimiento regional y elevar su presencia en los mercados clave del continente.",[3968,3969,3971,3973],{"start":41,"end":2041,"type":50},{"start":1676,"end":765,"type":62,"data":3970},{"link_type":64,"url":3808,"target":66},{"start":3811,"end":3972,"type":50},156,{"start":1194,"end":2167,"type":50},{"type":37,"text":3975,"spans":3976,"direction":44},"Con una trayectoria de más de 15 años en las industrias de marketing, publicidad y tecnología, Camilo ha liderado equipos multiculturales y operaciones de alto impacto en la región. Su experiencia combina pensamiento estratégico, ejecución orientada a resultados y una visión profundamente conectada con los desafíos del marketing contemporáneo.",[],{"type":37,"text":3978,"spans":3979,"direction":44},"Antes de unirse a MiQ, Camilo fue CEO de Wavemaker (GroupM\u002FWPP) para la región Andina, liderando equipos integrados de medios y estrategia. Más recientemente, se desempeñó como gerente general de NP Digital en Colombia, la agencia global de California fundada por Neil Patel, donde impulsó la expansión de la firma en la práctica de performance marketing. Previamente, ocupó roles en agencias creativas y digitales como Wunderman y Y&R (hoy VML), consolidando una visión integral del ecosistema publicitario.",[3980,3981,3982,3984,3987,3990],{"start":2297,"end":836,"type":50},{"start":1648,"end":457,"type":50},{"start":615,"end":3983,"type":50},206,{"start":3985,"end":3986,"type":50},420,429,{"start":3988,"end":3989,"type":50},432,435,{"start":948,"end":3991,"type":50},444,{"type":37,"text":3993,"spans":3994,"direction":44},"A lo largo de su trayectoria, ha trabajado con marcas globales como Microsoft, Netflix, Colgate-Palmolive y Texaco; así como con referentes regionales del tamaño de Mercado Libre, Avianca, Rappi y SURA, desarrollando estrategias integradas que combinan medios, creatividad, datos y tecnología para generar impacto tangible en el negocio.",[3995,3996,3997,3998],{"start":435,"end":248,"type":50},{"start":2953,"end":3581,"type":50},{"start":2726,"end":2349,"type":50},{"start":3999,"end":2350,"type":50},197,{"type":37,"text":4001,"spans":4002,"direction":44},"Reconocido por la consultora SCOPEN como uno de los profesionales de medios más admirados en Colombia (2022\u002F2023), Camilo también ha sido jurado en certámenes internacionales como los Effie Awards, el Festival of Media y Cannes Young Lions, aportando su mirada crítica e innovadora al desarrollo de la industria.",[4003,4004,4005,4006],{"start":1676,"end":532,"type":50},{"start":1849,"end":615,"type":50},{"start":2350,"end":1175,"type":50},{"start":2729,"end":4007,"type":50},239,{"type":37,"text":4009,"spans":4010,"direction":44},"Diseñador de formación del Istituto Europeo di Design en Milán, Italia y con una maestría (Msc.) en marketing del Kingston Business School en Londres, Inglaterra combina pensamiento creativo y enfoque analítico en cada uno de sus proyectos.",[4011,4012,4013,4015],{"start":1911,"end":2188,"type":50},{"start":2203,"end":753,"type":50},{"start":3581,"end":4014,"type":50},139,{"start":4016,"end":4017,"type":50},141,162,{"type":37,"text":4019,"spans":4020,"direction":44},"Desde su nuevo rol en MiQ, estará al frente del diseño y ejecución de la estrategia de marketing para América Latina y sus 6 mercados principales, incluyendo Brasil. Integrando iniciativas de posicionamiento de marca, PR, contenidos, partnerships y generación de demanda, en estrecha colaboración con los equipos globales y los Managing Directors locales.",[4021],{"start":391,"end":565,"type":50},{"type":37,"text":4023,"spans":4024,"direction":44},"“Camilo Salah es un gran profesional con una amplia experiencia en medios digitales, lo que le permitirá transmitir perfectamente el mensaje de MiQ. Su paso por diversas agencias  le da una comprensión profunda de cómo éstas operan y se relacionan con medios, socios tecnológicos y anunciantes. Confío plenamente en que es la persona ideal para liderar nuestro mensaje en América Latina, construir un equipo de marketing sólido en toda la región y posicionar a MiQ como el socio programático preferido por agencias y anunciantes.” Mencionó Eric Tourtel, CEO de MiQ para América Latina.",[4025,4027,4029],{"start":3811,"end":4026,"type":50},147,{"start":1986,"end":4028,"type":50},464,{"start":4030,"end":4031,"type":50},554,557,{"type":37,"text":4033,"spans":4034,"direction":44},"Por su parte, Camilo Salah comentó;",[4035],{"start":689,"end":2041,"type":50},{"type":37,"text":4037,"spans":4038,"direction":44},"“Me emociona unirme a MiQ en este momento clave para la industria de la compra programmatica y el ad-tech en América Latina. Estamos atravesando una etapa de crecimiento exponencial donde la intersección entre datos, creatividad y tecnología representa una ventaja real para marcas y anunciantes.”",[4039,4040,4041],{"start":391,"end":565,"type":50},{"start":2815,"end":458,"type":50},{"start":4042,"end":4043,"type":50},98,106,{"type":37,"text":1529,"spans":4045,"direction":44},[4046],{"start":41,"end":442,"type":50},{"type":37,"text":3636,"spans":4048,"direction":44},[4049],{"start":41,"end":4050,"type":43},589,"text_component$3113b212-4b5c-4413-b62c-5ed0694120e5",{},{"link_type":125},[],[],[],{"dimensions":4058,"alt":34,"copyright":34,"url":3909,"id":3910,"edit":4059},{"width":301,"height":3908},{"x":41,"y":41,"zoom":140,"background":141},{},"Desarrollando la presencia de MiQ en los principales mercados de la región",[4063,4065,4067],{"related_article":4064},{"link_type":125},{"related_article":4066},{"link_type":125},{"related_article":4068},{"link_type":125},[4070],{"type":37,"text":3958,"spans":4071,"direction":44},[],[4073],{"type":37,"text":4061,"spans":4074,"direction":44},[],[4076],{"type":37,"text":3958,"spans":4077,"direction":44},[],[4079],{"type":37,"text":4061,"spans":4080,"direction":44},[],{"dimensions":4082,"alt":34,"copyright":34,"url":3942,"id":3943,"edit":4083},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":4085,"uid":4086,"url":34,"type":9,"href":4087,"tags":4088,"first_publication_date":4089,"last_publication_date":4090,"slugs":4091,"linked_documents":4092,"lang":192,"alternate_languages":4093,"data":4094},"aGK46xkAAEQAwIlt","marketings-new-operating-system","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGK46xkAAEQAwIlt%22%29+%5D%5D",[],"2025-06-30T16:35:45+0000","2025-07-01T16:05:01+0000",[4086],[],[],{"title":4095,"external_link":4096,"slices":4099,"author_name":34,"author_position":34,"author_description":34,"author_image":4100,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":4101,"contact_formid":34,"contact_title":4102,"contact_description":4103,"contact_cta":34,"url_form_triggers":4104,"category":1111,"date":4105,"featured_image":4106,"thumbnail":4107,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":4112,"meta_title":4115,"meta_description":4116,"og_title":4117,"og_description":4118,"og_image":4119,"no_index":123},"Marketing’s new operating system",{"link_type":64,"key":4097,"url":4098},"42e133c3-0b5c-474a-9374-698edf2431e5","https:\u002F\u002Fwww.marketingbrew.com\u002Fstories\u002FMiQ\u002Fai\u002Fmarketing\u002Foperating-system",[],{},{"link_type":125},[],[],[],"2025-06-16T08:00:00+0000",{},{"dimensions":4108,"alt":34,"copyright":34,"url":4109,"id":4110,"edit":4111},{"width":1275,"height":3701},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaGQG7nfc4bHWi7U1_Marketing-Brew-News.jpg?auto=format,compress","aGQG7nfc4bHWi7U1",{"x":41,"y":41,"zoom":140,"background":141},[4113],{"related_article":4114},{"link_type":125},[],[],[],[],{},{"id":3398,"uid":3402,"url":34,"type":9,"href":4121,"tags":4122,"first_publication_date":3400,"last_publication_date":3401,"slugs":4123,"linked_documents":4124,"lang":192,"alternate_languages":4125,"data":4126},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aGK4kRkAAEYAwIi_%22%29+%5D%5D",[],[2897],[],[],{"title":4127,"external_link":4128,"slices":4131,"author_name":34,"author_position":34,"author_description":34,"author_image":4132,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":4133,"contact_formid":34,"contact_title":4134,"contact_description":4135,"contact_cta":34,"url_form_triggers":4136,"category":1111,"date":4137,"featured_image":4138,"thumbnail":4139,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":4144,"meta_title":4147,"meta_description":4148,"og_title":4149,"og_description":4150,"og_image":4151,"no_index":123},"dentsu Selects MiQ Sigma to Help Power Next Gen Media Operations",{"link_type":64,"key":4129,"url":4130},"45be5045-015f-4c67-a751-27038be37141","https:\u002F\u002Flbbonline.com\u002Fnews\u002Fdentsu-Selects-MiQ-Sigma-to-Help-Power-Next-Gen-Media-Operations",[],{},{"link_type":125},[],[],[],"2025-06-12T08:00:00+0000",{},{"dimensions":4140,"alt":34,"copyright":34,"url":4141,"id":4142,"edit":4143},{"width":3237,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaEroQ7NJEFaPX6WD_505x628-dentsuxMiQ-Sigma-thumb.jpg?auto=format,compress","aEroQ7NJEFaPX6WD",{"x":41,"y":41,"zoom":140,"background":141},[4145],{"related_article":4146},{"link_type":125},[],[],[],[],{},{"id":2895,"uid":2897,"url":34,"type":9,"href":4153,"tags":4154,"first_publication_date":2898,"last_publication_date":2899,"slugs":4155,"linked_documents":4156,"lang":192,"alternate_languages":4157,"data":4158},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aEq73xoAAFAAJCwb%22%29+%5D%5D",[],[2897],[],[],{"title":4159,"external_link":4160,"slices":4161,"author_name":34,"author_position":34,"author_description":34,"author_image":4239,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4240,"contact_formid":34,"contact_title":4241,"contact_description":4242,"contact_cta":34,"url_form_triggers":4243,"category":131,"date":4244,"featured_image":4245,"thumbnail":4250,"featured_description":4255,"show_updated_on":123,"hide_listing":34,"articles":4256,"meta_title":4265,"meta_description":4268,"og_title":4272,"og_description":4275,"og_image":4278,"no_index":123},"dentsu selects MiQ Sigma to help power Next Gen media operations",{"link_type":27},[4162],{"variation":30,"version":31,"items":4163,"primary":4164,"id":4238,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4165,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4166,4176,4179,4182,4185,4188,4193,4198,4202,4204,4207,4210,4213,4218,4221,4224,4226,4228,4232],{"type":37,"text":4167,"spans":4168,"direction":44},"LONDON – June 12, 2025 – MiQ, and dentsu today announced a strategic partnership that positions MiQ as dentsu's official Intelligence Partner, marking a fundamental shift in how global brands connect with consumers. Dentsu will be the first holding company to integrate MiQ Sigma – the company’s unified AI-powered programmatic advertising technology – at the strategic centre of the media practice, enhancing planning and Next Gen performance for clients navigating the new \"Algorithmic Era\" of marketing.",[4169,4170,4173],{"start":41,"end":391,"type":50},{"start":565,"end":933,"type":62,"data":4171},{"link_type":64,"url":4172,"target":66},"https:\u002F\u002Fwearemiq.com\u002F",{"start":2013,"end":4174,"type":62,"data":4175},279,{"link_type":64,"url":433,"target":66},{"type":37,"text":4177,"spans":4178,"direction":44},"“Algorithms now shape how billions of people discover content, products, and brands – becoming the new gatekeepers of attention and influence more than ever before,” said Clive Record, Global President, Partnerships and Solutions, dentsu. “The Algorithmic Era signifies a fundamental change in the consumer journey, moving away from the traditional funnel towards individualized, non-linear paths. This shift requires a new set of Next Gen tools for brands to effectively navigate the evolving landscape - and MiQ is helping dentsu solve this.\"",[],{"type":37,"text":4180,"spans":4181,"direction":44},"As a dentsu Next Gen Media solution, MiQ Sigma will help to fuel the intelligence that dentsu and its clients require to successfully compete in the Algorithmic Era - from watching, to browsing, to buying. It seamlessly integrates 300+ diverse data feeds spanning 700 trillion consumer signals, media, and buying platforms into a single platform to decode how algorithms shape consumer journeys while providing the tools to enhance brand performance across disparate systems.",[],{"type":37,"text":4183,"spans":4184,"direction":44},"Leveraging the capabilities of MiQ Sigma, the two companies are collaborating on an innovative way to understand brand impact with the testing of a new Large Media Model (LMM) proof of concept. By combining watching, browsing and buying data from MiQ Sigma, the model analyzes the real-world impact of big-screen advertising on consumer behaviour online. Specifically, it has the capacity to pinpoint crucial moments of change in consumer influence and purchase behaviour.",[],{"type":37,"text":4186,"spans":4187,"direction":44},"This strategic approach to the algorithmic future transforms how brands navigate the digital landscape, delivering three key competitive advantages:",[],{"type":382,"text":4189,"spans":4190,"direction":44},"Speed: AI accelerates the time to insight, enabling brands to respond in near real-time.",[4191],{"start":41,"end":4192,"type":50},6,{"type":382,"text":4194,"spans":4195,"direction":44},"Discovery: Machine learning helps uncover unexpected factors that influence consumer behaviour.",[4196],{"start":41,"end":4197,"type":50},10,{"type":382,"text":4199,"spans":4200,"direction":44},"Growth: The model provides a clearer understanding of how media drives brand outcomes—helping marketers plan for growth with greater precision.",[4201],{"start":41,"end":1868,"type":50},{"type":37,"text":97,"spans":4203,"direction":44},[],{"type":37,"text":4205,"spans":4206,"direction":44},"\"What makes this partnership truly groundbreaking is the synergy between dentsu's strategic vision paired with MiQ's unmatched technological capabilities,\" said James Miesner, Global Commercial Strategy Director, MiQ. \"We're not just building tools together either; we're creating a new intelligence framework that will redefine how brands succeed in a world increasingly mediated by algorithms. This collaboration represents both companies' shared commitment to transforming marketing from a reactive discipline to a predictive science that drives measurable business impact across the entire customer journey.\"",[],{"type":37,"text":4208,"spans":4209,"direction":44},"Mutual dentsu and MiQ clients will further benefit from MiQ Sigma’s innovative trading agent, which will be utilized across all their managed campaigns. MiQ’s Sigma Trading Agent combines the power of AI with rich trader knowledge, making insights smarter and campaign management simpler. The trading agent is built using three of the world’s best Large Language Models: OpenAI, Gemini and Claude, and trained on 15 years of MiQ’s programmatic trading history. Unlike some other AI agents, MiQ’s Sigma can not only recommend solutions to problems, it can actually perform the necessary actions in seconds.",[],{"type":37,"text":4211,"spans":4212,"direction":44},"The partnership is already yielding early results, with live experiments underway across global markets. These initiatives are designed to test the model’s scalability and effectiveness in diverse, real-world conditions—and to lay the groundwork for the next generation of media strategy.",[],{"type":37,"text":4214,"spans":4215,"direction":44},"To learn more, visit: https:\u002F\u002Fwww.wearemiq.com\u002Fsigma",[4216],{"start":391,"end":875,"type":62,"data":4217},{"link_type":64,"url":433,"target":66},{"type":37,"text":3215,"spans":4219,"direction":44},[4220],{"start":41,"end":140,"type":50},{"type":37,"text":439,"spans":4222,"direction":44},[4223],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":4225,"direction":44},[],{"type":37,"text":3479,"spans":4227,"direction":44},[],{"type":37,"text":4229,"spans":4230,"direction":44},"About dentsu",[4231],{"start":41,"end":2276,"type":50},{"type":37,"text":4233,"spans":4234,"direction":44},"Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. Dentsu, Innovating to Impact.",[4235],{"start":4236,"end":4237,"type":50},640,670,"text_component$4f3be940-14c6-4b22-9fd7-8c1e2e9a0300",{},{"link_type":125},[],[],[],"2025-06-12T02:00:00+0000",{"dimensions":4246,"alt":34,"copyright":34,"url":4247,"id":4248,"edit":4249},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv4V55xUNkB1SSX_dentsuxMiQ-Sigma.jpg?auto=format,compress","aNv4V55xUNkB1SSX",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":4251,"alt":34,"copyright":34,"url":4252,"id":4253,"edit":4254},{"width":3237,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv4Vp5xUNkB1SSV_505x628-dentsuxMiQ-Sigma-thumb.jpg?auto=format,compress","aNv4Vp5xUNkB1SSV",{"x":41,"y":41,"zoom":140,"background":141},"First holding company to leverage MiQ's AI-powered solution, establishing MiQ as dentsu's\nIntelligence Partner to help clients navigate the Algorithmic Era.",[4257,4261],{"related_article":4258},{"id":1302,"type":9,"tags":4259,"lang":192,"slug":1304,"first_publication_date":1305,"last_publication_date":1306,"uid":1307,"link_type":125,"key":4260,"isBroken":123},[],"2c6ff93a-9a0c-430d-ac4e-9041d3dc98bc",{"related_article":4262},{"id":3390,"type":3391,"tags":4263,"lang":192,"slug":3393,"first_publication_date":3394,"last_publication_date":1306,"uid":3393,"link_type":125,"key":4264,"isBroken":123},[],"b806f863-df4d-4c56-9d5b-ef9fe9e13cb3",[4266],{"type":37,"text":4159,"spans":4267,"direction":44},[],[4269],{"type":37,"text":4270,"spans":4271,"direction":44},"First holding company to leverage MiQ's AI-powered solution, establishing MiQ as dentsu's",[],[4273],{"type":37,"text":4159,"spans":4274,"direction":44},[],[4276],{"type":37,"text":4270,"spans":4277,"direction":44},[],{"dimensions":4279,"alt":34,"copyright":34,"url":4280,"id":4248,"edit":4281},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaNv4V55xUNkB1SSX_dentsuxMiQ-Sigma.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":4283,"uid":4284,"url":34,"type":9,"href":4285,"tags":4286,"first_publication_date":4287,"last_publication_date":2524,"slugs":4288,"linked_documents":4289,"lang":192,"alternate_languages":4290,"data":4291},"aFAUzxkAAEIA6mhH","miq-appoints-guilherme-assumpcao-as-managing-director-of-its-brazil-operation","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aFAUzxkAAEIA6mhH%22%29+%5D%5D",[],"2025-06-16T13:35:54+0000",[4284],[],[],{"title":4292,"external_link":4293,"slices":4294,"author_name":34,"author_position":34,"author_description":34,"author_image":4351,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4352,"contact_formid":34,"contact_title":4353,"contact_description":4354,"contact_cta":34,"url_form_triggers":4355,"category":131,"date":4356,"featured_image":4357,"thumbnail":4362,"featured_description":4363,"show_updated_on":123,"hide_listing":34,"articles":4364,"meta_title":4377,"meta_description":4380,"og_title":4383,"og_description":4386,"og_image":4389,"no_index":123},"MiQ appoints Guilherme Assumpção as Managing Director of its Brazil operation",{"link_type":27},[4295],{"variation":30,"version":31,"items":4296,"primary":4297,"id":4350,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4298,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4299,4308,4319,4323,4331,4334,4337,4342,4344,4347],{"type":37,"text":4300,"spans":4301,"direction":44},"São Paulo – June 6th, 2025 – MiQ, the global programmatic media company, has announced the appointment of Guilherme Assumpção as Managing Director for Brazil, marking a key milestone in its expansion across Latin America. Based in São Paulo, Guilherme will be responsible for launching and structuring MiQ’s operations in Brazil—one of the region’s most dynamic and promising digital markets.",[4302,4303,4305,4307],{"start":41,"end":2041,"type":50},{"start":1676,"end":765,"type":62,"data":4304},{"link_type":64,"url":3808,"target":66},{"start":4043,"end":4306,"type":50},125,{"start":3592,"end":399,"type":50},{"type":37,"text":4309,"spans":4310,"direction":44},"Guilherme brings over two decades of experience in the digital and media industries, with a career spanning leading global companies. He held leadership roles at Yahoo, Spotify, and IPG Mediabrands, where he led high-performing sales teams and played a central role in business growth and client partnerships. He also held key individual contributor roles at Google and Microsoft, experiences that were instrumental in shaping his strategic and commercial expertise.",[4311,4312,4314,4317],{"start":4017,"end":2696,"type":50},{"start":4313,"end":3999,"type":50},182,{"start":4315,"end":4316,"type":50},359,365,{"start":2736,"end":4318,"type":50},379,{"type":37,"text":4320,"spans":4321,"direction":44},"Most recently, Guilherme co-founded Bossa Nossa Casa, a purpose-driven circular economy startup focused on sustainable high-end design. His professional journey blends deep market knowledge, commercial leadership, and a passion for innovation and sustainability.",[4322],{"start":534,"end":875,"type":50},{"type":37,"text":4324,"spans":4325,"direction":44},"Guilherme holds a degree in Communications and Media Studies from Fundação Armando Alvares Penteado and has participated in executive education programs from institutions such as Singularity University Brazil and Hyper Island. He is also known for his active involvement in initiatives that promote sustainability, diversity, and digital transformation.",[4326,4329],{"start":4327,"end":4328,"type":50},179,208,{"start":3824,"end":4330,"type":50},225,{"type":37,"text":4332,"spans":4333,"direction":44},"With Guilherme leading the Brazil operation, MiQ aims to deepen its relationships with advertisers and agencies, and deliver cutting-edge solutions based on data, programmatic technology, and measurable outcomes.",[],{"type":37,"text":4335,"spans":4336,"direction":44},"“Guilherme is an exceptional leader whose experience, vision, and values perfectly align with our ambitions for Brazil,” said Eric Tourtel, CEO of MiQ for Latin America. “His deep understanding of the local market and proven track record across global platforms will be instrumental in shaping MiQ’s success in the region.” said Eric Tourtel, CEO of MiQ for Latin America.",[],{"type":37,"text":4338,"spans":4339,"direction":44},"“I’m excited to join MiQ at such a pivotal time. Brazil has enormous potential, and I believe that our global capabilities, combined with local market focus, will create real value for our clients,” said Guilherme Assumpção, Managing Director of MiQ Brazil.",[4340],{"start":211,"end":4341,"type":50},223,{"type":37,"text":97,"spans":4343,"direction":44},[],{"type":37,"text":439,"spans":4345,"direction":44},[4346],{"start":41,"end":442,"type":50},{"type":37,"text":3895,"spans":4348,"direction":44},[4349],{"start":41,"end":3898,"type":43},"text_component$7713d603-4ebc-45d3-b49f-3fe411c30a8d",{},{"link_type":125},[],[],[],"2025-06-06T14:00:00+0000",{"dimensions":4358,"alt":34,"copyright":34,"url":4359,"id":4360,"edit":4361},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaFAVbLNJEFaPX_ca_LATAM-NEW_HIRE-guilherme_assumpcao-Website.jpg?auto=format,compress","aFAVbLNJEFaPX_ca",{"x":41,"y":41,"zoom":140,"background":141},{},"With this strategic move, MiQ strengthens its presence in Latin America and deepens its commitment to Brazil’s fast-evolving digital media landscape.",[4365,4369,4373],{"related_article":4366},{"id":3106,"type":3107,"tags":4367,"lang":34,"slug":3109,"first_publication_date":34,"last_publication_date":34,"link_type":125,"key":4368,"isBroken":491},[],"440a8d6a-675a-4210-88c3-e0298658cb3f",{"related_article":4370},{"id":2629,"type":9,"tags":4371,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":4372,"isBroken":123},[],"dabdcf37-fc99-4a7e-9023-f4cdb59999aa",{"related_article":4374},{"id":3508,"type":9,"tags":4375,"lang":192,"slug":3510,"first_publication_date":3511,"last_publication_date":3426,"uid":3512,"link_type":125,"key":4376,"isBroken":123},[],"07042016-5914-4e50-aa29-b9a15d673b05",[4378],{"type":37,"text":4292,"spans":4379,"direction":44},[],[4381],{"type":37,"text":4363,"spans":4382,"direction":44},[],[4384],{"type":37,"text":4292,"spans":4385,"direction":44},[],[4387],{"type":37,"text":4363,"spans":4388,"direction":44},[],{"dimensions":4390,"alt":34,"copyright":34,"url":4391,"id":4392,"edit":4393},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaFAVdrNJEFaPX_cd_LATAM-NEW_HIRE-guilherme_assumpcao-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aFAVdrNJEFaPX_cd",{"x":41,"y":140,"zoom":140,"background":141},{"id":4395,"uid":4396,"url":34,"type":9,"href":4397,"tags":4398,"first_publication_date":3537,"last_publication_date":4399,"slugs":4400,"linked_documents":4401,"lang":15,"alternate_languages":4402,"data":4405},"aJIsTBkAAD8As8UE","miq-nombra-a-guilherme-assumpcao-como-managing-director-de-su-operacion-en-brasil","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJIsTBkAAD8As8UE%22%29+%5D%5D",[],"2026-04-27T16:35:32+0000",[4396],[],[4403],{"id":4404,"type":9,"lang":23,"uid":4396},"aIznERoAAE4ARzHE",{"title":4406,"external_link":4407,"slices":4408,"author_name":34,"author_position":34,"author_description":34,"author_image":4467,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4468,"contact_formid":34,"contact_title":4469,"contact_description":4470,"contact_cta":34,"url_form_triggers":4471,"category":131,"date":4356,"featured_image":4472,"thumbnail":4475,"featured_description":4476,"show_updated_on":123,"hide_listing":34,"articles":4477,"meta_title":4484,"meta_description":4487,"og_title":4491,"og_description":4494,"og_image":4497,"no_index":123},"MiQ nombra a Guilherme Assumpção como Managing Director de su operación en Brasil",{"link_type":27},[4409],{"variation":30,"version":31,"items":4410,"primary":4411,"id":4466,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4412,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4413,4422,4434,4438,4445,4448,4453,4458,4460,4463],{"type":37,"text":4414,"spans":4415,"direction":44},"São Paulo – 6 de junio de 2025 – MiQ, la compañía global de medios programáticos, anunció el nombramiento de Guilherme Assumpção como Managing Director de su operación en Brasil, marcando un paso clave en su estrategia de expansión en la región. Con base en São Paulo, Guilherme liderará la apertura y estructuración de las operaciones de MiQ en uno de los mercados más importantes de América Latina.",[4416,4417,4419,4420],{"start":41,"end":351,"type":50},{"start":3448,"end":534,"type":62,"data":4418},{"link_type":64,"url":3808,"target":66},{"start":398,"end":2827,"type":50},{"start":4421,"end":1702,"type":50},134,{"type":37,"text":4423,"spans":4424,"direction":44},"Guilherme cuenta con más de 20 años de experiencia en las industrias digitales y de medios, habiendo ocupado cargos de liderazgo en Yahoo, Spotify y IPG Mediabrands, donde dirigió equipos comerciales de alto rendimiento y fue responsable del crecimiento de las operaciones y relaciones estratégicas con clientes. También desempeñó funciones clave en Google y Microsoft, experiencias que fueron fundamentales en el desarrollo de su visión estratégica y comercial.",[4425,4428,4430,4432],{"start":4426,"end":4427,"type":50},132,146,{"start":4429,"end":1701,"type":50},149,{"start":4431,"end":2152,"type":50},350,{"start":4315,"end":4433,"type":50},368,{"type":37,"text":4435,"spans":4436,"direction":44},"Más recientemente, cofundó Bossa Nossa Casa, una startup enfocada en economía circular y diseño sustentable de alta gama. Su trayectoria profesional integra liderazgo, innovación y un fuerte compromiso con la sostenibilidad.",[4437],{"start":1911,"end":2305,"type":50},{"type":37,"text":4439,"spans":4440,"direction":44},"Licenciado en Comunicación Social por la Fundação Armando Alvares Penteado - FAAP, participó en programas ejecutivos en Singularity University Brasil y en Hyper Island, y es un defensor de las prácticas empresariales responsables, la diversidad y la transformación digital.",[4441,4442,4443],{"start":1648,"end":2952,"type":50},{"start":60,"end":4429,"type":50},{"start":1887,"end":4444,"type":50},167,{"type":37,"text":4446,"spans":4447,"direction":44},"Con su liderazgo, MiQ busca fortalecer su presencia en Brasil, construir relaciones estratégicas con agencias y anunciantes, y ofrecer soluciones basadas en datos, tecnología y resultados tangibles.",[],{"type":37,"text":4449,"spans":4450,"direction":44},"“Guilherme es un líder excepcional cuya experiencia, visión y valores se alinean perfectamente con nuestras ambiciones para Brasil”, dijo Eric Tourtel, CEO de MiQ para América Latina. “Su profundo conocimiento del mercado local y su trayectoria comprobada en plataformas globales serán clave para consolidar el éxito de MiQ en la región.” comentó Eric Tourtel, CEO de MiQ para América Latina.",[4451],{"start":3877,"end":4452,"type":50},360,{"type":37,"text":4454,"spans":4455,"direction":44},"“Estoy entusiasmado con este nuevo reto. Brasil tiene un potencial extraordinario y estoy convencido de que la experiencia global de MiQ, junto con una operación local sólida, nos permitirá generar un gran impacto,” expresó Guilherme Assumpção, Managing Director de MiQ Brasil.",[4456],{"start":4457,"end":2012,"type":50},224,{"type":37,"text":97,"spans":4459,"direction":44},[],{"type":37,"text":1529,"spans":4461,"direction":44},[4462],{"start":41,"end":442,"type":50},{"type":37,"text":3636,"spans":4464,"direction":44},[4465],{"start":41,"end":4050,"type":43},"text_component$04714bb3-6e58-43e4-bc85-56ce92c03401",{},{"link_type":125},[],[],[],{"dimensions":4473,"alt":34,"copyright":34,"url":4359,"id":4360,"edit":4474},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},{},"Con este nombramiento estratégico, MiQ consolida su presencia en América Latina y reafirma su compromiso con el desarrollo del ecosistema digital en Brasil.",[4478,4480,4482],{"related_article":4479},{"link_type":125},{"related_article":4481},{"link_type":125},{"related_article":4483},{"link_type":125},[4485],{"type":37,"text":4406,"spans":4486,"direction":44},[],[4488],{"type":37,"text":4489,"spans":4490,"direction":44},"Com esse movimento estratégico, a MiQ reforça sua presença na América Latina e reafirma seu compromisso com o crescimento do mercado digital brasileiro.",[],[4492],{"type":37,"text":4406,"spans":4493,"direction":44},[],[4495],{"type":37,"text":4489,"spans":4496,"direction":44},[],{"dimensions":4498,"alt":34,"copyright":34,"url":4391,"id":4392,"edit":4499},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":4501,"uid":4502,"url":34,"type":9,"href":4503,"tags":4504,"first_publication_date":4505,"last_publication_date":4399,"slugs":4506,"linked_documents":4507,"lang":15,"alternate_languages":4508,"data":4509},"aJ4fdh4AAFAA0nJi","miq-nomeia-guilherme-assumpcao-como-managing-director-da-operacao-no-brasil","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJ4fdh4AAFAA0nJi%22%29+%5D%5D",[],"2025-08-14T17:41:22+0000",[4502],[],[],{"title":4510,"external_link":4511,"slices":4512,"author_name":34,"author_position":34,"author_description":34,"author_image":4569,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4570,"contact_formid":34,"contact_title":4571,"contact_description":4572,"contact_cta":34,"url_form_triggers":4573,"category":131,"date":4356,"featured_image":4574,"thumbnail":4577,"featured_description":4489,"show_updated_on":123,"hide_listing":34,"articles":4578,"meta_title":4585,"meta_description":4588,"og_title":4591,"og_description":4594,"og_image":4597,"no_index":123},"MiQ nomeia Guilherme Assumpção como Managing Director da operação no Brasil",{"link_type":27},[4513],{"variation":30,"version":31,"items":4514,"primary":4515,"id":4568,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4516,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4517,4525,4534,4538,4546,4549,4552,4558,4560,4563,4566],{"type":37,"text":4518,"spans":4519,"direction":44},"São Paulo – 6 de junho de 2025 – A MiQ, empresa global de mídia programática, anuncia a nomeação de Guilherme Assumpção como Managing Director da operação no Brasil. Baseado em São Paulo, Guilherme liderará a estruturação e o desenvolvimento da operação brasileira da empresa, em um dos mercados digitais mais relevantes da região.",[4520,4521,4523,4524],{"start":41,"end":351,"type":50},{"start":532,"end":1255,"type":62,"data":4522},{"link_type":64,"url":3808,"target":66},{"start":276,"end":467,"type":50},{"start":4306,"end":1701,"type":50},{"type":37,"text":4526,"spans":4527,"direction":44},"Guilherme tem mais de 20 anos de experiência no setor digital e de mídia, com passagens por grandes empresas globais. Ocupou cargos de liderança no Yahoo, Spotify e IPG Mediabrands, onde comandou times de vendas de alta performance e foi peça-chave no crescimento dos negócios e no relacionamento com clientes. Também teve atuações marcantes como no Google e na Microsoft, experiências fundamentais para seu desenvolvimento estratégico e comercial.",[4528,4529,4531,4532],{"start":1485,"end":4017,"type":50},{"start":2726,"end":4530,"type":50},180,{"start":4431,"end":2152,"type":50},{"start":416,"end":4533,"type":50},371,{"type":37,"text":4535,"spans":4536,"direction":44},"Mais recentemente, Guilherme cofundou a Bossa Nossa Casa, uma startup de impacto voltada à economia circular e ao design sustentável de alto padrão. Sua trajetória é marcada pela combinação de visão de mercado, liderança comercial e comprometimento com inovação e sustentabilidade.",[4537],{"start":1677,"end":2203,"type":50},{"type":37,"text":4539,"spans":4540,"direction":44},"Bacharel em Comunicação Social pela Fundação Armando Alvares Penteado - FAAP, participou de programas executivos na Singularity University Brasil e na Hyper Island, e é defensor de práticas empresariais responsáveis, diversidade e transformação digital.",[4541,4543],{"start":3039,"end":4542,"type":50},145,{"start":4544,"end":4545,"type":50},151,163,{"type":37,"text":4547,"spans":4548,"direction":44},"Com sua chegada, a MiQ pretende estreitar parcerias com anunciantes e agências, e oferecer soluções programáticas avançadas com base em dados, tecnologia e resultados mensuráveis.",[],{"type":37,"text":4550,"spans":4551,"direction":44},"“Guilherme é um líder excepcional cuja experiência, visão e valores estão perfeitamente alinhados com nossas ambições para o Brasil”, afirmou Eric Tourtel, CEO da MiQ para a América Latina. “Seu profundo conhecimento do mercado local e seu histórico comprovado em plataformas globais serão fundamentais para impulsionar o sucesso da MiQ na região” afirma Eric Tourtel, CEO da MiQ para a América Latina.",[],{"type":37,"text":4553,"spans":4554,"direction":44},"“Estou muito animado com este novo desafio. O Brasil tem um potencial enorme, e acredito que, com a força global da MiQ aliada a uma atuação local sólida, vamos gerar muito valor para nossos clientes,” afirma Guilherme Assumpção, Managing Director da MiQ Brasil.",[4555],{"start":4556,"end":4557,"type":50},209,228,{"type":37,"text":97,"spans":4559,"direction":44},[],{"type":37,"text":100,"spans":4561,"direction":44},[4562],{"start":41,"end":103,"type":50},{"type":37,"text":4564,"spans":4565,"direction":44},"A MiQ é uma parceira global de mídia programática, oferecendo tecnologia e soluções baseadas em dados para ajudar marcas e agências a tomar decisões informadas, otimizar campanhas e impulsionar o ROI. Fundada em 2010 no Reino Unido, a MiQ opera atualmente em mais de 20 países, com 36 escritórios em todo o mundo. Sua abordagem única combina ciência de dados, inteligência artificial e tecnologia proprietária para oferecer estratégias de publicidade personalizadas e focadas em resultados. Como parceira agnóstica e estratégica, a MiQ apoia alguns dos anunciantes mais exigentes do mundo na navegação pelo complexo cenário digital atual.",[],{"type":37,"text":97,"spans":4567,"direction":44},[],"text_component$85cb7c69-b7fb-4b86-bbaf-23e469ce517d",{},{"link_type":125},[],[],[],{"dimensions":4575,"alt":34,"copyright":34,"url":4359,"id":4360,"edit":4576},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},{},[4579,4581,4583],{"related_article":4580},{"link_type":125},{"related_article":4582},{"link_type":125},{"related_article":4584},{"link_type":125},[4586],{"type":37,"text":4510,"spans":4587,"direction":44},[],[4589],{"type":37,"text":4489,"spans":4590,"direction":44},[],[4592],{"type":37,"text":4510,"spans":4593,"direction":44},[],[4595],{"type":37,"text":4489,"spans":4596,"direction":44},[],{"dimensions":4598,"alt":34,"copyright":34,"url":4391,"id":4392,"edit":4599},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":1302,"uid":1307,"url":34,"type":9,"href":4601,"tags":4602,"first_publication_date":1305,"last_publication_date":1306,"slugs":4603,"linked_documents":4604,"lang":192,"alternate_languages":4605,"data":4606},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aD3z9hoAAEUAMrGj%22%29+%5D%5D",[],[1304],[],[],{"title":4607,"external_link":4608,"slices":4609,"author_name":290,"author_position":34,"author_description":34,"author_image":4676,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4677,"contact_formid":34,"contact_title":4678,"contact_description":4679,"contact_cta":34,"url_form_triggers":4680,"category":131,"date":4681,"featured_image":4682,"thumbnail":4687,"featured_description":4688,"show_updated_on":123,"hide_listing":34,"articles":4689,"meta_title":4700,"meta_description":4704,"og_title":4708,"og_description":4711,"og_image":4714,"no_index":123},"MiQ Sigma breaks the fragmentation cycle:\nThe first AI platform that unifies the programmatic ecosystem",{"link_type":27},[4610],{"variation":30,"version":31,"items":4611,"primary":4612,"id":4675,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4613,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4614,4621,4624,4629,4633,4636,4640,4644,4648,4650,4654,4657,4661,4668,4671,4673],{"type":37,"text":4615,"spans":4616,"direction":44},"NEW YORK AND LONDON – June 4, 2025 – Global programmatic media partner MiQ today announced the launch of MiQ Sigma, a transformative AI-powered advertising technology trained on the world's most connected data set. Built from the ground up with programmatic excellence at its core, MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. Sophisticated AI is used across the platform to improve planning, audience development, and activation, allowing traders to drive market-leading outcomes for brands and agencies.",[4617,4618,4619],{"start":41,"end":55,"type":50},{"start":532,"end":534,"type":50},{"start":753,"end":611,"type":62,"data":4620},{"link_type":64,"url":2574,"target":66},{"type":37,"text":4622,"spans":4623,"direction":44},"Having championed an agnostic and unbiased approach to programmatic buying since inception, MiQ Sigma is now the only advertising tool that connects the entire programmatic ecosystem in one place. This unified platform brings together data, technology, and campaign workflows, while applying advanced AI to make smarter decisions with speed. With the help of its Trading Agent, traders can reach valuable audiences across multiple DSP and SSP platforms and through different programmatically-enabled media across any screen. MiQ Sigma fundamentally shifts how brands and advertisers can connect with consumers, providing a level of speed and confidence in delivering results that are unrivaled in today’s fragmented digital landscape.",[],{"type":37,"text":4625,"spans":4626,"direction":44},"“Today is not just a launch—it’s the culmination of everything we’ve built over the last 15 years,\" said Gurman Hundal, Global CEO and Co-founder of MiQ. \"From day one, MiQ has believed in the power of agnostic partnerships, deep data intelligence, and human expertise to drive results. MiQ Sigma is the next evolution of that vision—enhancing core strengths with powerful new technology. In a fragmented and increasingly complex ecosystem, Sigma makes everything we do faster, smarter, and more connected—it's what powers MiQ to drive market leading outcomes, and gives our teams and clients a serious edge in a rapidly changing market.\" ",[4627],{"start":248,"end":4628,"type":50},152,{"type":37,"text":4630,"spans":4631,"direction":44},"John Goulding, Global Chief Strategy Officer at MiQ added, “In the past, marketers had to make arbitrary choices around what ad platforms to use for their campaigns, which caused a trade-off in reach and performance. MiQ Sigma is a single-point-of-entry for programmatic advertising where you can harness intelligence, discover audiences, and then use agentic AI to execute multi-platform media buys in a matter of seconds. This is a new paradigm that truly puts results first and allows a well-written prompt to slice through the complexity of our ecosystem.\"",[4632],{"start":41,"end":2042,"type":50},{"type":37,"text":4634,"spans":4635,"direction":44},"In early testing, MiQ Sigma has shown to increase conversion rate by 132% and reduce cost per action by 57%. This is accomplished through key features and functionality built into the technology:",[],{"type":382,"text":4637,"spans":4638,"direction":44},"Sigma Intelligence. Powerful visualization featuring hundreds of diverse data feeds, spanning ‘watching, browsing and buying’ behaviors of over 1.7 billion global audience profiles, all connected together to provide marketers unmatched reach and insights.",[4639],{"start":41,"end":2297,"type":50},{"type":382,"text":4641,"spans":4642,"direction":44},"Trading Agent. Campaign management and optimization features are supported by an interactive Trading Agent, trained on 15 years of MiQ trading data and underpinned by the three leading LLMs (Claude, Gemini, and ChatGPT). Through simple, natural language commands, the agent enables traders to make quicker multi-DSP decisions and take immediate action, automating what used to be manual analysis and improving performance.",[4643],{"start":41,"end":452,"type":50},{"type":382,"text":4645,"spans":4646,"direction":44},"Gen AI Personas. Custom audience profiles, built by generative-AI and accessed through natural language prompts, bring audience planning to life in seconds. These personas can then form the basis of campaign development, turning insights into actions in minutes.",[4647],{"start":41,"end":1002,"type":50},{"type":37,"text":97,"spans":4649,"direction":44},[],{"type":37,"text":4651,"spans":4652,"direction":44},"\"MiQ Sigma represents a breakthrough for our programmatic strategy and the brands we serve,\" said Clive Record, Global President, Partnerships and Solutions, Dentsu. \"What makes it so unique isn't just that it unifies our view of audiences and platforms – it's how it converts that unified view into smarter decisions across every aspect of campaign management. MiQ Sigma is a genuine step-change that empowers our agency to deliver what truly matters—impactful business outcomes for the world's leading brands.\"",[4653],{"start":4042,"end":1701,"type":50},{"type":37,"text":4655,"spans":4656,"direction":44},"MiQ Sigma's ecosystem is fueled by integrations with industry leaders including The Trade Desk, Google DV360, Amazon Web Services, Samba, Experian, Databricks, Numerator, Celtra, and Circana – creating an unmatched foundation for programmatic excellence.",[],{"type":37,"text":4658,"spans":4659,"direction":44},"“MiQ’s commitment to building AI-driven, agnostic technology aligns with the future of programmatic, where marketers have greater control, flexibility, and performance across every channel,\" said Matt Fogarty, GM Channel Partners at The Trade Desk. \"As a key integration in Sigma’s development, we've worked closely with MiQ to push the boundaries of what's possible, and we're committed to supporting this platform as it establishes the new standard for programmatic advertising moving forward.\"",[4660],{"start":615,"end":212,"type":50},{"type":37,"text":4662,"spans":4663,"direction":44},"MiQ Sigma is available immediately to clients in the United States, Canada, the UK, Australia, and select international markets, with global rollout planned throughout 2025. For more information or to request a demo, visit: www.wearemiq.com\u002Fsigma ",[4664],{"start":4457,"end":4665,"type":62,"data":4666},246,{"link_type":64,"url":4667,"target":66},"http:\u002F\u002Fwww.wearemiq.com\u002Fsigma",{"type":37,"text":439,"spans":4669,"direction":44},[4670],{"start":41,"end":442,"type":50},{"type":37,"text":1892,"spans":4672,"direction":44},[],{"type":37,"text":1897,"spans":4674,"direction":44},[],"text_component$e81481e4-caa2-47b4-9c8e-db4cea8c7723",{},{"link_type":125},[],[],[],"2025-06-04T11:00:00+0000",{"dimensions":4683,"alt":34,"copyright":34,"url":4684,"id":4685,"edit":4686},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaD3zXLh8WN-LVfsG_Pressrelease-Sigma.jpg?auto=format,compress","aD3zXLh8WN-LVfsG",{"x":41,"y":41,"zoom":140,"background":141},{},"Technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions in seconds",[4690,4694],{"related_article":4691},{"id":3390,"type":3391,"tags":4692,"lang":192,"slug":3393,"first_publication_date":3394,"last_publication_date":1306,"uid":3393,"link_type":125,"key":4693,"isBroken":123},[],"b2128f0a-1c80-45f3-bbe6-c16e9bc28727",{"related_article":4695},{"id":4696,"type":3391,"tags":4697,"lang":192,"slug":4698,"first_publication_date":3394,"last_publication_date":2524,"uid":4698,"link_type":125,"key":4699,"isBroken":123},"aC9CchoAAEQA3Fs3",[],"an-open-letter-from-miqs-co-founders","a77bff5f-b75c-4b8a-823f-0a8231be460c",[4701],{"type":37,"text":4702,"spans":4703,"direction":44},"MiQ Sigma breaks the fragmentation cycle",[],[4705],{"type":37,"text":4706,"spans":4707,"direction":44},"The first AI platform that unifies the programmatic ecosystem. Technology is built on top of the three largest global LLMs and features an AI agent that transforms 700 trillion data signals into smarter media decisions in seconds",[],[4709],{"type":37,"text":4702,"spans":4710,"direction":44},[],[4712],{"type":37,"text":4706,"spans":4713,"direction":44},[],{"dimensions":4715,"alt":34,"copyright":34,"url":4716,"id":4685,"edit":4717},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaD3zXLh8WN-LVfsG_Pressrelease-Sigma.jpg?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":4719,"uid":4720,"url":34,"type":9,"href":4721,"tags":4722,"first_publication_date":3950,"last_publication_date":3538,"slugs":4723,"linked_documents":4724,"lang":15,"alternate_languages":4725,"data":4726},"aJIsFRkAAEQAs8St","miq-nombra-a-luis-arvizu-como-managing-director-de-su-operacion-en-mexico","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJIsFRkAAEQAs8St%22%29+%5D%5D",[],[4720],[],[],{"title":4727,"external_link":4728,"slices":4729,"author_name":34,"author_position":34,"author_description":34,"author_image":4790,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4791,"contact_formid":34,"contact_title":4792,"contact_description":4793,"contact_cta":34,"url_form_triggers":4794,"category":131,"date":4795,"featured_image":4796,"thumbnail":4801,"featured_description":4806,"show_updated_on":123,"hide_listing":34,"articles":4807,"meta_title":4814,"meta_description":4817,"og_title":4820,"og_description":4823,"og_image":4826,"no_index":123},"MiQ nombra a Luis Arvizu como Managing Director de su operación en México",{"link_type":27},[4730],{"variation":30,"version":31,"items":4731,"primary":4732,"id":4789,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4733,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4734,4743,4751,4757,4764,4767,4772,4781,4783,4786],{"type":37,"text":4735,"spans":4736,"direction":44},"Ciudad de México – 26 de mayo, 2025 – MiQ, la compañía global de inteligencia programática, anuncia la incorporación de Luis Arvizu como nuevo Managing Director para México, reforzando así su compromiso con el crecimiento de la región y la sofisticación del ecosistema digital local.",[4737,4738,4740,4741],{"start":41,"end":532,"type":50},{"start":1255,"end":1648,"type":62,"data":4739},{"link_type":64,"url":3808,"target":66},{"start":60,"end":2695,"type":50},{"start":4742,"end":1091,"type":50},143,{"type":37,"text":4744,"spans":4745,"direction":44},"Con más de dos décadas liderando la transformación digital en América Latina, Luis ha estado al frente de iniciativas pioneras en medios, telecomunicaciones y tecnología publicitaria. Su trayectoria incluye cargos clave como Director General de Yahoo México, VP para Latinoamérica en MediaMath, y Managing Director de VIX en Televisa, donde fue parte del equipo que consolidó una de las plataformas digitales de vídeo más relevantes en la región.",[4746,4748,4749],{"start":4330,"end":4747,"type":50},257,{"start":3618,"end":2733,"type":50},{"start":2838,"end":4750,"type":50},333,{"type":37,"text":4752,"spans":4753,"direction":44},"Luis también ha dejado huella en empresas como Axtel, Terra Networks y Infosel, donde estuvo a cargo de hitos como la implementación del primer servicio de Internet de Axtel, la introducción de servicios móviles en Centroamérica, y la puesta en marcha de la primera campaña de publicidad digital en México. Más recientemente, cofundó Shopeak Media, una firma enfocada en retail media.",[4754,4755,4756],{"start":3624,"end":875,"type":50},{"start":2188,"end":435,"type":50},{"start":753,"end":2572,"type":50},{"type":37,"text":4758,"spans":4759,"direction":44},"Luis es egresado del Tecnológico de Monterrey y cuenta con una Maestría en Administración de Empresas Internacionales por la University of Bristol y la École Nationale des Ponts et Chaussées en Francia. Además, ha sido presidente de la IAB México y miembro de diversos consejos de la industria.",[4760,4761,4763],{"start":4306,"end":4427,"type":50},{"start":4628,"end":4762,"type":50},190,{"start":3569,"end":4665,"type":50},{"type":37,"text":4765,"spans":4766,"direction":44},"Con su llegada a MiQ, la compañía busca acelerar su expansión en México, conectar más profundamente con anunciantes y agencias, y seguir consolidando su propuesta de valor basada en tecnología, datos y resultados medibles.",[],{"type":37,"text":4768,"spans":4769,"direction":44},"“Luis representa lo mejor de la industria: pensamiento estratégico, experiencia operativa y una visión clara del futuro del marketing digital. Su liderazgo será clave para llevar nuestra operación en México al siguiente nivel”, señaló Eric Tourtel, CEO para MiQ en Latino América.",[4770,4771],{"start":41,"end":3613,"type":43},{"start":3851,"end":409,"type":50},{"type":37,"text":4773,"spans":4774,"direction":44},"“Estoy muy entusiasmado de unirme a MiQ en un momento tan clave de la industria. Creo firmemente que la solución que traemos para el mercado va a aportar un valor real y tangible al ecosistema digital de México y estoy convencido de que marcaremos una diferencia significativa” comentó Luis Arvizu, Managing Director para MiQ en México.",[4775,4776,4777,4778],{"start":41,"end":1377,"type":43},{"start":534,"end":535,"type":50},{"start":1199,"end":2838,"type":50},{"start":4779,"end":4780,"type":50},322,325,{"type":37,"text":97,"spans":4782,"direction":44},[],{"type":37,"text":1529,"spans":4784,"direction":44},[4785],{"start":41,"end":442,"type":50},{"type":37,"text":3636,"spans":4787,"direction":44},[4788],{"start":41,"end":4050,"type":43},"text_component$6fbe2151-5f76-437a-b625-ee1ed1e89b7f",{},{"link_type":125},[],[],[],"2025-05-26T02:00:00+0000",{"dimensions":4797,"alt":34,"copyright":34,"url":4798,"id":4799,"edit":4800},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaEgC0Lh8WN-LV7IV_LATAM-NEW_HIRE-Luis-Arvizu-Website.jpg?auto=format,compress","aEgC0Lh8WN-LV7IV",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":4802,"alt":34,"copyright":34,"url":4803,"id":4804,"edit":4805},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaEcWJLh8WN-LV57x_LATAM-NEW_HIRE-Luis-Arvizu-thumb.jpg?auto=format,compress","aEcWJLh8WN-LV57x",{"x":41,"y":41,"zoom":140,"background":141},"Con este nombramiento, MiQ refuerza su apuesta por la innovación digital y el crecimiento en uno de los mercados más estratégicos de América Latina.",[4808,4810,4812],{"related_article":4809},{"link_type":125},{"related_article":4811},{"link_type":125},{"related_article":4813},{"link_type":125},[4815],{"type":37,"text":4727,"spans":4816,"direction":44},[],[4818],{"type":37,"text":4806,"spans":4819,"direction":44},[],[4821],{"type":37,"text":4727,"spans":4822,"direction":44},[],[4824],{"type":37,"text":4806,"spans":4825,"direction":44},[],{"dimensions":4827,"alt":34,"copyright":34,"url":4828,"id":4829,"edit":4830},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaEgIR7h8WN-LV7Mi_LATAM-NEW_HIRE-Luis-Arvizu-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aEgIR7h8WN-LV7Mi",{"x":41,"y":140,"zoom":140,"background":141},{"id":4832,"uid":4833,"url":34,"type":9,"href":4834,"tags":4835,"first_publication_date":4837,"last_publication_date":2524,"slugs":4838,"linked_documents":4840,"lang":192,"alternate_languages":4841,"data":4842},"aBu53BoAAEIAIMm_","miq-becomes-the-first-programmatic-partner-with-canadian-football-league","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aBu53BoAAEIAIMm_%22%29+%5D%5D",[4836],"News","2025-05-08T10:05:16+0000",[4839],"miq-becomes-the-first-programmatic-media-partner-of-the-canadian-football-league",[],[],{"title":4843,"external_link":4844,"slices":4845,"author_name":290,"author_position":34,"author_description":34,"author_image":4899,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":4900,"contact_formid":34,"contact_title":4901,"contact_description":4902,"contact_cta":34,"url_form_triggers":4903,"category":131,"date":4904,"featured_image":4905,"thumbnail":4911,"featured_description":4912,"show_updated_on":123,"hide_listing":34,"articles":4913,"meta_title":4931,"meta_description":4934,"og_title":4938,"og_description":4941,"og_image":4944,"no_index":123},"MiQ becomes the first programmatic media partner of the Canadian Football League",{"link_type":27},[4846],{"variation":30,"version":31,"items":4847,"primary":4848,"id":4898,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4849,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4850,4854,4857,4860,4863,4866,4869,4876,4880,4886,4888,4892,4895],{"type":37,"text":4851,"spans":4852,"direction":44},"Toronto - May 8, 2025 - MiQ, a leading media activation partner for Canadian agencies and brands, has formed an industry-first partnership with the Canadian Football League (CFL) to provide brands with the opportunity to leverage Canada’s most advanced programmatic targeting technology to deliver bespoke omnichannel creatives to fans throughout the country.",[4853],{"start":41,"end":836,"type":50},{"type":37,"text":4855,"spans":4856,"direction":44},"“MiQ is thrilled to partner with Canada’s most celebrated sports league and to connect brands with the CFL’s passionate fans in a more meaningful way,” said Jason Furlano, Chief Growth Officer, MiQ, North America. “Custom targeting and dynamic creative are the next logical step in better connecting brands with a wider and more diverse CFL fan base. We are empowering advertisers to focus on creativity, while they leave tailored message delivery to our team at MiQ.”",[],{"type":37,"text":4858,"spans":4859,"direction":44},"The innovative collaboration marks the first time a Canadian sports league will be directly enabling advertisers to engage custom segments of their audience based on personal watching, browsing and buying habits. By partnering with MiQ, the league’s ad inventory across CFL web properties, virtual branding overlays on broadcast, and LED stadium signage, will be powered by audience and channel data from over 280 feeds via MiQ’s partnerships with industry leaders in the Canadian data ecosystem.",[],{"type":37,"text":4861,"spans":4862,"direction":44},"In 2024, one in three Canadians tuned in during the CFL regular season and an average of more than 22,000 fans packed stadiums – a 2.1 per cent increase over the previous year. The swell of Canadian pride crossing the nation sets the stage for a 2025 season filled with more roaring crowds and louder cheers for bigger plays and more entertaining action. The CFL’s steady growth and flag football’s upcoming introduction to the Olympics in 2028 have expanded the league’s fan base to include more youth, women, peoples and communities, creating an ever-evolving range of personal interests to go with fans’ passion for Canadian football.",[],{"type":37,"text":4864,"spans":4865,"direction":44},"“MiQ will help enhance the overall CFL experience by connecting people with more relevant ads tailored to their preferences and lifestyles, while also allowing more Canadian brands and businesses to take advantage of the CFL’s national platforms,\" said Tyler Keenan, Chief Revenue Officer for the CFL. “We are proud to be one of the most welcoming and inclusive professional sports leagues, and part of that mission is ensuring that fans feel seen, understood and catered to, whenever they consume any form of CFL content.”",[],{"type":37,"text":4867,"spans":4868,"direction":44},"The CFL’s 2025 campaign kicks off on June 5, featuring 81 regular season games and family-friendly fan experiences from coast to coast to coast, before culminating in Canada’s largest annual single-day sporting event – the 112th Grey Cup in Winnipeg on Sunday, November 16.",[],{"type":37,"text":4870,"spans":4871,"direction":44},"Advertisers interested in exploring opportunities or learning more are invited to connect with Jason Furlano at jason@miqdigital.com.",[4872],{"start":4873,"end":4426,"type":62,"data":4874},112,{"link_type":64,"url":4875,"target":66},"mailto:jason@miqdigital.com",{"type":37,"text":4877,"spans":4878,"direction":44},"\nABOUT THE CANADIAN FOOTBALL LEAGUE",[4879],{"start":140,"end":532,"type":50},{"type":37,"text":4881,"spans":4882,"direction":44},"​Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans, and a commitment to service to the community, as well as elite sport. To stay up to date with CFL news, visit CFL.ca.",[4883],{"start":3618,"end":410,"type":62,"data":4884},{"link_type":64,"url":4885,"target":66},"http:\u002F\u002Fwww.cfl.ca\u002F",{"type":37,"text":97,"spans":4887,"direction":44},[],{"type":37,"text":4889,"spans":4890,"direction":44},"ABOUT MiQ",[4891],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":4894,"direction":44},"We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.",[],{"type":37,"text":4896,"spans":4897,"direction":44},"Headquartered in London, MiQ operates globally from 21 offices located across North America, Europe, APAC, MENA and Latin America. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.",[],"text_component$64b75c93-0f06-4375-93f4-1b678e976d1a",{},{"link_type":125},[],[],[],"2025-05-08T20:00:00+0000",{"dimensions":4906,"alt":4907,"copyright":34,"url":4908,"id":4909,"edit":4910},{"width":166,"height":486},"MiQ partners with Canadian Football League","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaBu5uSdWJ-7kRuck_CFL_MiQ_announcement.png?auto=format,compress","aBu5uSdWJ-7kRuck",{"x":41,"y":41,"zoom":140,"background":141},{},"Exclusive inventory partnership allows advertisers to leverage custom targeting strategies to reach the CFL’s audiences across digital channels.",[4914,4923],{"related_article":4915},{"id":4916,"type":9,"tags":4917,"lang":189,"slug":4918,"first_publication_date":4919,"last_publication_date":4920,"uid":4921,"link_type":125,"key":4922,"isBroken":123},"ZsTVeBEAACwAHbiJ",[],"miq-canada-launches-new-sales-uplift-solution-for-cpg-advertisers-through-data-agreement-with-nielseniq","2024-08-28T14:10:40+0000","2026-04-27T16:34:29+0000","miq-commerce-cpg-sales-uplift-data-solution-announcement-niq","79e0510c-3937-4534-bb50-20980f08dbdd",{"related_article":4924},{"id":4925,"type":3391,"tags":4926,"lang":192,"slug":4927,"first_publication_date":4928,"last_publication_date":4920,"uid":4929,"link_type":125,"key":4930,"isBroken":123},"Zxf24RoAAEIAxvx0",[],"sports-audiences-are-going-digital","2024-10-22T20:40:59+0000","sports-marketing-is-evolving--how-do-advertisers-keep-up","94318a56-bc08-418f-aed1-73c30ef255b4",[4932],{"type":37,"text":4843,"spans":4933,"direction":44},[],[4935],{"type":37,"text":4936,"spans":4937,"direction":44},"MiQ becomes the first programmatic media partner of the Canadian Football League (CFL) to enable advertisers to leverage MiQ's advanced programmatic technology to deliver bespoke omnichannel creatives to CFL fans across Canada.",[],[4939],{"type":37,"text":4843,"spans":4940,"direction":44},[],[4942],{"type":37,"text":4936,"spans":4943,"direction":44},[],{"dimensions":4945,"alt":4907,"copyright":34,"url":4946,"id":4909,"edit":4947},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaBu5uSdWJ-7kRuck_CFL_MiQ_announcement.png?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":2520,"uid":2525,"url":34,"type":9,"href":4949,"tags":4950,"first_publication_date":2523,"last_publication_date":2524,"slugs":4951,"linked_documents":4952,"lang":192,"alternate_languages":4953,"data":4954},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aA-PahoAAEsA4tKQ%22%29+%5D%5D",[],[2522],[],[],{"title":4955,"external_link":4956,"slices":4957,"author_name":34,"author_position":34,"author_description":34,"author_image":5012,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5013,"contact_formid":34,"contact_title":5014,"contact_description":5015,"contact_cta":34,"url_form_triggers":5016,"category":131,"date":5017,"featured_image":5018,"thumbnail":5023,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5028,"meta_title":5054,"meta_description":5057,"og_title":5060,"og_description":5063,"og_image":5066,"no_index":123},"MiQ names Marion Hargett U.S. Chief Revenue Officer, as programmatic demands surge",{"link_type":27},[4958],{"variation":30,"version":31,"items":4959,"primary":4960,"id":5011,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":4961,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[4962,4966,4968,4974,4977,4981,4984,4988,4991,4993,4996,4998,5001,5003,5005,5007],{"type":37,"text":4963,"spans":4964,"direction":44},"Former Trade Desk exec to lead continued U.S. market expansion, reinforcing MiQ’s commitment to delivering programmatic excellence across all client segments",[4965],{"start":41,"end":399,"type":43},{"type":37,"text":97,"spans":4967,"direction":44},[],{"type":37,"text":4969,"spans":4970,"direction":44},"NEW YORK – April 24, 2025 – Global programmatic media partner MiQ today announced the appointment of Marion Hargett as U.S. Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV, and digital media that will prove instrumental in her leadership of revenue growth initiatives for MiQ's largest market. ",[4971,4972],{"start":41,"end":565,"type":50},{"start":2459,"end":1256,"type":62,"data":4973},{"link_type":64,"url":2574,"target":66},{"type":37,"text":4975,"spans":4976,"direction":44},"In her new role, Hargett will enable data-driven business development, strengthen client relationships with brands and agencies, lead the revenue generation team with a focus on measurable performance outcomes, and execute MiQ's growth strategy with quantifiable ROI at the center. Her appointment comes at a pivotal time for the company, which continues to experience strong momentum across all business sectors, expanded partnerships, and impactful customer acquisition with holding companies, brands, and independent agencies. MiQ's continued investments in leading-edge technology innovation, services, and talent further position the company to capitalize on the increasing shift toward programmatic solutions. ",[],{"type":37,"text":4978,"spans":4979,"direction":44},"\"Marion represents exactly the caliber of visionary leadership needed to drive our next era of growth,\" said Charlie Neer, co-CEO of MiQ's U.S. business. \"Her exceptional track record of building strategic partnerships and driving sustainable growth, combined with her client-first philosophy, perfectly embodies MiQ's core values. Additionally, Marion’s deep expertise across the digital landscape will be particularly valuable as we continue to extend our market presence and develop even more powerful solutions for our clients. We’re thrilled to have Marion on board and are confident that she’ll help further strengthen our positioning as the go-to programmatic partner for brands and agencies in today's complex advertising world.”  ",[4980],{"start":398,"end":4628,"type":50},{"type":37,"text":4982,"spans":4983,"direction":44},"Throughout her career, Hargett has built high-performing teams while driving revenue growth across traditional and digital channels. As Vice President of Business Development at The Trade Desk, she led strategic partnerships and revenue initiatives across the East Coast and Canada. Prior to that, she was SVP of Agency Partnership and Advanced TV for Ampersand, where she implemented data-driven CTV activation and measurement solutions. She also worked at NBCUniversal for 16 years, spearheading cross-platform advertising solutions across sports, Olympics, and entertainment properties. ",[],{"type":37,"text":4985,"spans":4986,"direction":44},"\"I've always been guided by a fundamental question in this industry: are we truly driving business growth for our clients?\" said Marion Hargett, MiQ’s U.S. Chief Revenue Officer. \"What drew me to MiQ is that the company has this same philosophy baked into its DNA and at every touchpoint with clients—combining innovative technology with a genuine passion for delivering measurable results. In today's fragmented media landscape, advertisers need partners who can navigate today’s biggest complexities while maintaining unwavering focus on performance, and MiQ is leading this charge in ways that are unlike what I’ve seen before. I'm energized by the opportunity to join this exceptional team and help shape its next chapter as we continue to advance programmatic excellence across the industry.\"\n",[4987],{"start":3592,"end":401,"type":50},{"type":37,"text":439,"spans":4989,"direction":44},[4990],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":4992,"direction":44},[],{"type":37,"text":4994,"spans":4995,"direction":44},"Headquartered in London, MiQ operates globally from 21 offices located across North America, Europe, APAC, and Latin America. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.",[],{"type":37,"text":3325,"spans":4997,"direction":44},[],{"type":37,"text":449,"spans":4999,"direction":44},[5000],{"start":41,"end":452,"type":50},{"type":37,"text":3077,"spans":5002,"direction":44},[],{"type":37,"text":3080,"spans":5004,"direction":44},[],{"type":37,"text":3083,"spans":5006,"direction":44},[],{"type":37,"text":3086,"spans":5008,"direction":44},[5009],{"start":41,"end":49,"type":62,"data":5010},{"link_type":64,"url":2382,"target":66},"text_component$c9c33772-4b0f-40d5-b838-c5fdee711312",{},{"link_type":125},[],[],[],"2025-04-24T08:00:00+0000",{"dimensions":5019,"alt":34,"copyright":34,"url":5020,"id":5021,"edit":5022},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaA-QbfIqRLdaBrKQ_US-PR-MARIONHARGETT-CRO-webheader.jpg?auto=format,compress","aA-QbfIqRLdaBrKQ",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5024,"alt":34,"copyright":34,"url":5025,"id":5026,"edit":5027},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaA-QbPIqRLdaBrKP_US-PR-MARIONHARGETT-CRO-thumb.jpg?auto=format,compress","aA-QbPIqRLdaBrKP",{"x":41,"y":41,"zoom":140,"background":141},[5029,5037,5046],{"related_article":5030},{"id":5031,"type":9,"tags":5032,"lang":192,"slug":5033,"first_publication_date":5034,"last_publication_date":1306,"uid":5035,"link_type":125,"key":5036,"isBroken":123},"Z-v2rxsAAEYAgg-W",[],"miq-announces-chris-freel-as-chief-revenue-officer-as-programmatic-business-scales","2025-04-08T10:11:13+0000","miq-announces-chris-freel-as-chief-revenue-officer-anz","5802da20-127e-4e6d-810f-9c3426c2f8a0",{"related_article":5038},{"id":5039,"type":9,"tags":5040,"lang":192,"slug":5041,"first_publication_date":5042,"last_publication_date":5043,"uid":5044,"link_type":125,"key":5045,"isBroken":123},"Z-K8UhoAAEkAdHFU",[],"miq-canada-leadership-team-promotions-and-additions-for-2025","2025-03-26T13:01:03+0000","2026-04-27T16:35:22+0000","miq-canada-leadership-team-promotions-and-additions","10c7c310-d760-4dfb-a4f5-4797fd4e74a6",{"related_article":5047},{"id":5048,"type":9,"tags":5049,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5053,"isBroken":123},"ZxgGIxoAAEMAxxmc",[],"2024-10-22T20:39:29+0000","2026-04-27T16:34:43+0000","miq-elevates-charlie-neer-and-erin-madorsky-to-co-ceo-roles-amidst-us-growth","423e0f0e-d8af-4eed-ba75-998a4c5815db",[5055],{"type":37,"text":4955,"spans":5056,"direction":44},[],[5058],{"type":37,"text":4963,"spans":5059,"direction":44},[],[5061],{"type":37,"text":4955,"spans":5062,"direction":44},[],[5064],{"type":37,"text":4963,"spans":5065,"direction":44},[],{"dimensions":5067,"alt":34,"copyright":34,"url":5068,"id":5069,"edit":5070},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaA-Qa_IqRLdaBrKN_US-PR-MARIONHARGETT-CRO-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aA-Qa_IqRLdaBrKN",{"x":41,"y":140,"zoom":140,"background":141},{"id":5072,"uid":5073,"url":34,"type":9,"href":5074,"tags":5075,"first_publication_date":5076,"last_publication_date":5077,"slugs":5078,"linked_documents":5079,"lang":192,"alternate_languages":5080,"data":5081},"Z_a8uhsAAEUAkdOW","miq-elevates-varun-mohan-to-chief-commercial-officer-in-india","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z_a8uhsAAEUAkdOW%22%29+%5D%5D",[],"2025-04-22T20:14:44+0000","2026-04-27T16:35:29+0000",[5073],[],[],{"title":5082,"external_link":5083,"slices":5084,"author_name":34,"author_position":34,"author_description":34,"author_image":5139,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5140,"contact_formid":34,"contact_title":5141,"contact_description":5142,"contact_cta":34,"url_form_triggers":5143,"category":131,"date":5144,"featured_image":5145,"thumbnail":5150,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5155,"meta_title":5168,"meta_description":5172,"og_title":5176,"og_description":5179,"og_image":5182,"no_index":123},"MiQ elevates Varun Mohan to Chief Commercial Officer in India",{"link_type":27},[5085],{"variation":30,"version":31,"items":5086,"primary":5087,"id":5138,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":5088,"content":5089,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ elevates Varun Mohan to Chief Commercial Officer in India,",[5090,5095,5097,5101,5104,5107,5110,5113,5116,5119,5121,5124,5126,5128,5132],{"type":37,"text":5091,"spans":5092,"direction":44},"After five years of driving exponential growth as Head of Growth and Revenue, Mohan will now focus on accelerating MiQ’s programmatic innovation in India.",[5093],{"start":41,"end":5094,"type":43},154,{"type":37,"text":97,"spans":5096,"direction":44},[],{"type":37,"text":5098,"spans":5099,"direction":44},"MUMBAI, India – April 23, 2025 – MiQ, the leading global programmatic media partner, today announced the elevation of Varun Mohan to Chief Commercial Officer (CCO) in India. The move comes as part of MiQ’s strategy to position itself for growth in India’s fast-growing digital advertising ecosystem, and strengthen its India leadership team to capitalize on the dynamic market opportunities available.",[5100],{"start":41,"end":353,"type":50},{"type":37,"text":5102,"spans":5103,"direction":44},"This elevation positions Varun Mohan at the helm of all commercial operations for MiQ across the region. With almost 20 years of experience in digital media, including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier, Varun and his team has been a cornerstone of MiQ India’s growth story since joining the company in 2020 as Head of Growth & Revenue for India & SAARC. Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors. He was further recognised as one of India’s Top 35 Growth Visionaries by Indian StartupTimes in 2024, highlighting his track record of merging commercial instincts with deep digital insight.",[],{"type":37,"text":5105,"spans":5106,"direction":44},"In his expanded role, Varun will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team. The latter remains a core goal for the organisation, as they look to hire, recognise, and elevate the right talent to power its next stage of growth in India.",[],{"type":37,"text":5108,"spans":5109,"direction":44},"\"MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Lee Puri, co-founder of MiQ. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in MiQ’s future. Varun's unmatched leadership abilities, combined with his understanding of MiQ’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what's possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ’s position as the clear leader in the Indian market.\"",[],{"type":37,"text":5111,"spans":5112,"direction":44},"Varun’s appointment comes at a pivotal time for India's digital advertising landscape, especially in the rapidly evolving Connected TV (CTV) space. CTV viewership is exploding across Indian households, and YouTube is emerging as a critical performance channel - both areas where MiQ’s CTV capable innovations are poised to help advertisers navigate the growing complexity of India’s OTT and retail media environment. ",[],{"type":37,"text":5114,"spans":5115,"direction":44},"\"India's digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,\" said Varun Mohan, Chief Commercial Officer, MiQ India. \"Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I'm excited to lead our extraordinary team as we pioneer new innovations tailored for India's diverse audiences and help our clients capitalize on emerging opportunities.\"",[],{"type":37,"text":5117,"spans":5118,"direction":44},"Under his leadership, MiQ India will prioritize strategic investments that enhance the company's cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities. Additionally, Mohan’s team will focus on acquiring and developing top talent to maintain MiQ's reputation for delivering exceptional service and performance to clients.",[],{"type":37,"text":3325,"spans":5120,"direction":44},[],{"type":37,"text":439,"spans":5122,"direction":44},[5123],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5125,"direction":44},[],{"type":37,"text":4896,"spans":5127,"direction":44},[],{"type":37,"text":5129,"spans":5130,"direction":44},"\nMedia contact",[5131],{"start":140,"end":689,"type":50},{"type":37,"text":5133,"spans":5134,"direction":44},"Sumana Kaur | 8800985007 | miq@prpundithavasred.com",[5135],{"start":1911,"end":2042,"type":62,"data":5136},{"link_type":64,"url":5137,"target":66},"mailto:miq@prpundithavasred.com","text_component$7109960e-31e0-41d1-9a03-98293320b238",{},{"link_type":125},[],[],[],"2025-04-23T11:30:00+0000",{"dimensions":5146,"alt":34,"copyright":34,"url":5147,"id":5148,"edit":5149},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAt72vIqRLdaBnVw_GL-PR-VARUNMOHAN-Website.jpg?auto=format,compress","aAt72vIqRLdaBnVw",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5151,"alt":34,"copyright":34,"url":5152,"id":5153,"edit":5154},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAt72fIqRLdaBnVv_GL-PR-VARUNMOHAN-Thumb.jpg?auto=format,compress","aAt72fIqRLdaBnVv",{"x":41,"y":41,"zoom":140,"background":141},[5156,5160,5164],{"related_article":5157},{"id":5031,"type":9,"tags":5158,"lang":192,"slug":5033,"first_publication_date":5034,"last_publication_date":1306,"uid":5035,"link_type":125,"key":5159,"isBroken":123},[],"e54cbbcb-55be-4105-9ef6-8aac3cb38727",{"related_article":5161},{"id":5039,"type":9,"tags":5162,"lang":192,"slug":5041,"first_publication_date":5042,"last_publication_date":5043,"uid":5044,"link_type":125,"key":5163,"isBroken":123},[],"9d7448ae-0fc1-462d-b500-b3863f80bb84",{"related_article":5165},{"id":5048,"type":9,"tags":5166,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5167,"isBroken":123},[],"c95097b4-0d55-4029-be83-6f60df604395",[5169],{"type":37,"text":5170,"spans":5171,"direction":44},"MiQ elevates Varun Mohan to Chief Commercial Officer in India, accelerating growth in $5B digital advertising market",[],[5173],{"type":37,"text":5174,"spans":5175,"direction":44},"After five years of driving exponential growth as Head of Growth & Revenue, Mohan’s expanded role will prove instrumental in propelling MiQ’s next phase of programmatic innovation and client success for the region ",[],[5177],{"type":37,"text":5170,"spans":5178,"direction":44},[],[5180],{"type":37,"text":5174,"spans":5181,"direction":44},[],{"dimensions":5183,"alt":34,"copyright":34,"url":5184,"id":5185,"edit":5186},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAt77vIqRLdaBnV1_GL-PR-VARUNMOHAN-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","aAt77vIqRLdaBnV1",{"x":41,"y":140,"zoom":140,"background":141},{"id":5188,"uid":5189,"url":34,"type":9,"href":5190,"tags":5191,"first_publication_date":5192,"last_publication_date":5193,"slugs":5194,"linked_documents":5195,"lang":192,"alternate_languages":5196,"data":5197},"Z_a7axsAAEwAkdGY","miq-appoints-former-accenture-interactive-ceo-brian-whipple-to-global-statutory-board","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z_a7axsAAEwAkdGY%22%29+%5D%5D",[],"2025-04-16T11:30:42+0000","2026-04-27T16:35:24+0000",[5189],[],[],{"title":5198,"external_link":5199,"slices":5200,"author_name":34,"author_position":34,"author_description":34,"author_image":5268,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5269,"contact_formid":34,"contact_title":5270,"contact_description":5271,"contact_cta":34,"url_form_triggers":5272,"category":131,"date":5273,"featured_image":5274,"thumbnail":5279,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5284,"meta_title":5297,"meta_description":5300,"og_title":5303,"og_description":5306,"og_image":5309,"no_index":123},"MiQ appoints former Accenture Interactive CEO Brian Whipple to Global Statutory Board",{"link_type":27},[5201],{"variation":30,"version":31,"items":5202,"primary":5203,"id":5267,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5204,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5205,5209,5211,5217,5220,5223,5230,5233,5236,5238,5241,5244,5247,5252,5254,5257,5259,5261,5263],{"type":37,"text":5206,"spans":5207,"direction":44},"Industry leader brings decades of experience building tech-powered marketing organizations and nurturing world-class talent",[5208],{"start":41,"end":61,"type":43},{"type":37,"text":97,"spans":5210,"direction":44},[],{"type":37,"text":5212,"spans":5213,"direction":44},"NEW YORK — April 10, 2025 — MiQ, a leading global programmatic media partner, has appointed Brian Whipple to its Global Statutory Board, reinforcing the company’s focus on delivering smarter, tech-enabled programmatic advertising solutions. Whipple, the longtime CEO of Accenture Interactive, brings decades of experience building tech-powered marketing businesses and scaling high-performing teams worldwide.",[5214,5215],{"start":41,"end":1911,"type":50},{"start":933,"end":353,"type":62,"data":5216},{"link_type":64,"url":355,"target":66},{"type":37,"text":5218,"spans":5219,"direction":44},"\nWhipple led Accenture Interactive from a fledgling internal unit in 2011 to a $12 billion+ digital marketing powerhouse by 2021, earning global recognition as Ad Age’s Agency Executive of the Year in 2020. Through his leadership, the business became one of the most respected agencies worldwide and an influential force in modern marketing, fueled by strategic acquisitions and unique blend of creative agency, business consultancy, and technology prowess. That experience aligns closely with MiQ’s own model, where the best and brightest empowered with the most innovative solutions are delivering unmatched programmatic and digital advertising capabilities to clients across the globe. ",[],{"type":37,"text":5221,"spans":5222,"direction":44},"“Brian has built and led some of the most sophisticated marketing businesses to date,” said Gurman Hundal, Global CEO and Co-Founder of MiQ. “His experience in combining tech investment with world-class execution makes him an invaluable addition to our board as we continue to expand our business in new and existing markets, bring exciting innovations to market, and deliver the greatest value for our clients that allows them to reach new heights.”",[],{"type":37,"text":5224,"spans":5225,"direction":44},"MiQ’s appointment of Whipple reflects a broader investment in next-generation programmatic solutions and expansion into new markets, like Latin America. With over 300 of the world’s most talented data scientists, engineers, analysts, and traders, MiQ serves as the preeminent authority on digital advertising, helping agencies and brands deliver sharper outcomes with greater transparency and efficiency.",[5226],{"start":5227,"end":4544,"type":62,"data":5228},133,{"link_type":64,"url":5229,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fresources\u002Fnews\u002Fmiq-enters-latin-america-market-bringing-advanced-programmatic-solutions-to-regions-24b-digital-ad-ecosystem",{"type":37,"text":5231,"spans":5232,"direction":44},"“What really struck me about MiQ is how much care goes into the work,” Whipple said. “I’ve worked with a lot of smart people throughout my career, but MiQ’s talent is the rare kind that goes beyond just technical skill. Deep data intelligence, automation, and vertical domain capabilities combined with passion, drive, and empathy enable MiQ to be the best partner to clients and get the results they individually need. I look forward to supporting MiQ’s strong cultural leadership and assisting in its next phase of growth.” ",[],{"type":37,"text":5234,"spans":5235,"direction":44},"MiQ’s Global Statutory Board is composed of world-class sector advisors focused on critical thinking from an outside-in perspective. Its role is to fulfill obligations around governance, financial planning, and compliance in conjunction with the global executive board. The board is also responsible for approving proposed capital structure changes, long-term strategy, and M&A activity.",[],{"type":37,"text":3325,"spans":5237,"direction":44},[],{"type":37,"text":439,"spans":5239,"direction":44},[5240],{"start":41,"end":442,"type":50},{"type":37,"text":5242,"spans":5243,"direction":44},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[],{"type":37,"text":5245,"spans":5246,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Programmatic Power Players list, and AdExchanger’s Programmatic Power Players list in 2022, 2021, and 2020. ",[],{"type":37,"text":5248,"spans":5249,"direction":44},"You can find out more here: wearemiq.com",[5250],{"start":933,"end":1677,"type":62,"data":5251},{"link_type":64,"url":2574,"target":66},{"type":37,"text":3325,"spans":5253,"direction":44},[],{"type":37,"text":449,"spans":5255,"direction":44},[5256],{"start":41,"end":452,"type":50},{"type":37,"text":3077,"spans":5258,"direction":44},[],{"type":37,"text":3080,"spans":5260,"direction":44},[],{"type":37,"text":3083,"spans":5262,"direction":44},[],{"type":37,"text":3086,"spans":5264,"direction":44},[5265],{"start":41,"end":49,"type":62,"data":5266},{"link_type":64,"url":2382,"target":66},"text_component$4c0d6170-0d44-418a-a2c6-4b0bfd583835",{},{"link_type":125},[],[],[],"2025-04-16T11:30:00+0000",{"dimensions":5275,"alt":34,"copyright":34,"url":5276,"id":5277,"edit":5278},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ_a7tuvxEdbNOzvz_GL-PR-BRIANWHIPPLE-website.jpg?auto=format,compress","Z_a7tuvxEdbNOzvz",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5280,"alt":34,"copyright":34,"url":5281,"id":5282,"edit":5283},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ_a7tevxEdbNOzvy_GL-PR-BRIANWHIPPLE-thumb.jpg?auto=format,compress","Z_a7tevxEdbNOzvy",{"x":41,"y":41,"zoom":140,"background":141},[5285,5289,5293],{"related_article":5286},{"id":5031,"type":9,"tags":5287,"lang":192,"slug":5033,"first_publication_date":5034,"last_publication_date":1306,"uid":5035,"link_type":125,"key":5288,"isBroken":123},[],"b596f8d9-d481-4758-8333-c6605c7b834d",{"related_article":5290},{"id":5039,"type":9,"tags":5291,"lang":192,"slug":5041,"first_publication_date":5042,"last_publication_date":5043,"uid":5044,"link_type":125,"key":5292,"isBroken":123},[],"b574e64f-4c41-49df-a4fa-8027dfb0b913",{"related_article":5294},{"id":5048,"type":9,"tags":5295,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5296,"isBroken":123},[],"cad9dbca-ff33-440f-aba9-578711a66aa7",[5298],{"type":37,"text":5198,"spans":5299,"direction":44},[],[5301],{"type":37,"text":5206,"spans":5302,"direction":44},[],[5304],{"type":37,"text":5198,"spans":5305,"direction":44},[],[5307],{"type":37,"text":5206,"spans":5308,"direction":44},[],{"dimensions":5310,"alt":34,"copyright":34,"url":5311,"id":5312,"edit":5313},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ_a8JevxEdbNOzv2_GL-PR-BRIANWHIPPLE-LinkedIn.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","Z_a8JevxEdbNOzv2",{"x":41,"y":140,"zoom":140,"background":141},{"id":5039,"uid":5044,"url":34,"type":9,"href":5315,"tags":5316,"first_publication_date":5042,"last_publication_date":5043,"slugs":5317,"linked_documents":5318,"lang":192,"alternate_languages":5319,"data":5320},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-K8UhoAAEkAdHFU%22%29+%5D%5D",[],[5041],[],[],{"title":5321,"external_link":5322,"slices":5323,"author_name":34,"author_position":34,"author_description":34,"author_image":5395,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5396,"contact_formid":34,"contact_title":5397,"contact_description":5398,"contact_cta":34,"url_form_triggers":5399,"category":131,"date":5400,"featured_image":5401,"thumbnail":5406,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5412,"meta_title":5415,"meta_description":5416,"og_title":5417,"og_description":5418,"og_image":5419,"no_index":123},"MiQ Canada leadership team promotions and additions for 2025",{"link_type":27},[5324],{"variation":30,"version":31,"items":5325,"primary":5326,"id":5394,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5327,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5328,5332,5336,5339,5342,5345,5348,5351,5354,5357,5360,5363,5366,5369,5371,5374,5376,5380,5382,5385,5388],{"type":37,"text":5329,"spans":5330,"direction":44},"MiQ Canada is ready to accelerate growth through strategic investments in technology innovation, industry partnerships, and exceptional talent.",[5331],{"start":41,"end":4742,"type":43},{"type":37,"text":5333,"spans":5334,"direction":44},"TORONTO, February 27, 2025 – MiQ, a leading global programmatic media partner, has promoted Joe Peters to CEO of MiQ Canada, and Jason Furlano to Chief Growth Officer of MiQ across North America. In addition MiQ Canada will be bolstering its leadership team with the onboarding of Sandra Bonnick as Chief of Staff.",[5335],{"start":41,"end":1676,"type":50},{"type":37,"text":5337,"spans":5338,"direction":44},"Alfie Atkinson will transition from his current role as CEO of MiQ Canada to Executive Chair - while continuing to lead the MiQ UK team as CEO - partnering with the Canada leadership team on a number of strategic areas that accelerate the company’s ambitions internally and externally supporting the growth of the business.",[],{"type":37,"text":5340,"spans":5341,"direction":44},"Peters will continue to lead the Canadian business locally, elevating from COO to CEO, with a focus on evolving the ways MiQ Canada adds more value to its customers and innovates within the Canadian market.",[],{"type":37,"text":5343,"spans":5344,"direction":44},"Furlano will take on MiQ’s first North American commercial role, expanding his previous role of Chief Revenue Officer in Canada to Chief Growth Officer for both MiQ U.S. and Canada, driving commercial strategy both sides of the border and accelerating strategic areas of growth for each market.",[],{"type":37,"text":5346,"spans":5347,"direction":44},"“Joe and Jason’s expanded roles are a testament to the Canadian business’ sustained exponential growth and success under their leadership and vision,” said Atkinson. “MiQ Canada has always been an incubator of innovation and agility amidst our global business, I am committed and excited to continue to partner with our superb talent and valued customers in the Canadian market.’’",[],{"type":37,"text":5349,"spans":5350,"direction":44},"“MiQ’s Canadian business is committed to continuing to drive sustainable growth and the leadership team and I look forward to levelling up in all areas over the coming months as we innovate in new and exciting ways with our partners.’’ Said Atkinson. ‘’Joe has naturally evolved into the CEO role for the Canada region and Jay’s expanded remit is a testament to the commercial delivery of the business to date.’’",[],{"type":37,"text":5352,"spans":5353,"direction":44},"Collectively, they will prioritize strategic investments that bolster the company’s cutting-edge technology, expand MiQ's innovative product suite, elevate invaluable industry partnerships, and help acquire and develop talent to continue to deliver exceptional service to clients. ",[],{"type":37,"text":5355,"spans":5356,"direction":44},"Additionally, advancements towards offerings across CTV, commerce, retail media and more will allow the team to remain ahead of emerging market trends and empower clients to achieve their marketing goals with unrivaled efficiency and effectiveness.",[],{"type":37,"text":5358,"spans":5359,"direction":44},"‘’We’ve never been better positioned in Canada to partner at scale and provide truly unique solutions to our clients. I’m looking forward to helping drive the very best partnerships across North America and informing our strategy with cross market learnings.’’ Said Furlano.",[],{"type":37,"text":5361,"spans":5362,"direction":44},"The MiQ Canada leadership team will also welcome Sandra Bonnick as Chief of Staff to bolster operational rigour and leadership alignment in a number of key areas of the business. Bonnick will be joining from GroupM, where she has led both client and operations focussed teams.",[],{"type":37,"text":5364,"spans":5365,"direction":44},"‘’I’m delighted to welcome Sandra to the MiQ Canada team where she will be instrumental in allowing us to deliver on our operational excellence goals and continue to set us up for success in the coming years.’’ Said Peters. ‘’This is one great example of MiQ Canada’s commitment to double down on great talent, both internally and externally, that can drive this business forward.’’",[],{"type":37,"text":439,"spans":5367,"direction":44},[5368],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5370,"direction":44},[],{"type":37,"text":5372,"spans":5373,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.",[],{"type":37,"text":97,"spans":5375,"direction":44},[],{"type":37,"text":5248,"spans":5377,"direction":44},[5378],{"start":933,"end":1677,"type":62,"data":5379},{"link_type":64,"url":2574,"target":66},{"type":37,"text":97,"spans":5381,"direction":44},[],{"type":37,"text":449,"spans":5383,"direction":44},[5384],{"start":41,"end":452,"type":50},{"type":37,"text":5386,"spans":5387,"direction":44},"Angel Tian",[],{"type":37,"text":5389,"spans":5390,"direction":44},"angel.tian@miqdigital.com",[5391],{"start":41,"end":565,"type":62,"data":5392},{"link_type":64,"url":5393,"target":66},"mailto:angel.tian@miqdigital.com","text_component$39dcffde-cc6d-4b22-810a-ab79ae35cb52",{},{"link_type":125},[],[],[],"2025-03-25T14:07:00+0000",{"dimensions":5402,"alt":34,"copyright":34,"url":5403,"id":5404,"edit":5405},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-LvLXdAxsiBv5PT_CA-PR-Leadership2.png?auto=format,compress","Z-LvLXdAxsiBv5PT",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5407,"alt":34,"copyright":34,"url":5409,"id":5410,"edit":5411},{"width":5408,"height":136},1052,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-Luu3dAxsiBv5PN_CA-PR-Leadership3.png?auto=format,compress","Z-Luu3dAxsiBv5PN",{"x":41,"y":41,"zoom":140,"background":141},[5413],{"related_article":5414},{"link_type":125},[],[],[],[],{},{"id":5031,"uid":5035,"url":34,"type":9,"href":5421,"tags":5422,"first_publication_date":5034,"last_publication_date":1306,"slugs":5423,"linked_documents":5424,"lang":192,"alternate_languages":5425,"data":5426},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-v2rxsAAEYAgg-W%22%29+%5D%5D",[],[5033],[],[],{"title":5427,"external_link":5428,"slices":5429,"author_name":34,"author_position":34,"author_description":34,"author_image":5475,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5476,"contact_formid":34,"contact_title":5477,"contact_description":5478,"contact_cta":34,"url_form_triggers":5479,"category":131,"date":5480,"featured_image":5481,"thumbnail":5486,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5491,"meta_title":5504,"meta_description":5505,"og_title":5506,"og_description":5510,"og_image":5511,"no_index":123},"MiQ announces Chris Freel as Chief Revenue Officer as programmatic business scales",{"link_type":27},[5430],{"variation":30,"version":31,"items":5431,"primary":5432,"id":5474,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5433,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5434,5437,5440,5443,5446,5449,5452,5455,5458,5460,5462,5465,5467],{"type":37,"text":5435,"spans":5436,"direction":44},"Sydney, Australia - 19th March, 2025 - MiQ Australia and New Zealand Managing Director, Fiona Roberts, today announced the appointment of respected media executive Chris Freel to the newly created role of Chief Revenue Officer, following strong growth at the programmatic media company.",[],{"type":37,"text":5438,"spans":5439,"direction":44},"Freel is well known in the Australian media industry, with more than  20 years of proven commercial media experience, and joins MiQ from oOh!media where he was Group Sales Director. He has also held senior sales leadership roles at Fairfax Media and Pandora, before becoming CEO of industry charity UnLtd, the industry charity that helps grassroots charities working with children and young people at risk, a position he held for over six years. ",[],{"type":37,"text":5441,"spans":5442,"direction":44},"Freel also founded the successful Big Clash annual media industry charity cricket event that has raised more than $1.5 million for youth disadvantage causes in collaboration with UnLtd and more than $30,000 for Breast Cancer Australia over the past 11 years.",[],{"type":37,"text":5444,"spans":5445,"direction":44},"Reporting to Roberts, Freel will be responsible for driving revenue growth and maximising profitability across all revenue generating functions of the business, as well as taking ownership of MiQ’s trade marketing efforts in ANZ.",[],{"type":37,"text":5447,"spans":5448,"direction":44},"MiQ APAC CEO, Jason Scott, said: “We have ambitious growth goals for ANZ in 2025 and beyond, with a number of exciting product releases slated. Chris' strong background in media sales and business growth, coupled with his brilliant leadership style and ability to bring people together for a common cause made him an obvious choice for the first role of its kind for MiQ in the region.” ",[],{"type":37,"text":5450,"spans":5451,"direction":44},"Roberts added: “Having previously worked with Chris at both Fairfax and Pandora, I know the impact he has on the people around him, and I couldn’t think of anyone I’d rather partner with on growing the ANZ business for the future. We have incredible talent at MiQ and bringing Chris on board supports the development of that talent, along with the attraction of high performers in the industry as we continue that growth trajectory.”",[],{"type":37,"text":5453,"spans":5454,"direction":44},"Commenting on his new role, Freel said: “This newly created role at MiQ was too good an opportunity to pass up. Having worked with Fi and knowing Jason throughout the years, I am joining a formidable team with some exciting growth plans and new products in the wings and with access to a global team of programmatic trading, data science, tech and creative experts. I can’t wait to get started and help MiQ achieve its growth goals.”",[],{"type":37,"text":5456,"spans":5457,"direction":44},"Freel’s appointment is effective from June.",[],{"type":37,"text":97,"spans":5459,"direction":44},[],{"type":37,"text":3215,"spans":5461,"direction":44},[],{"type":37,"text":439,"spans":5463,"direction":44},[5464],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5466,"direction":44},[],{"type":37,"text":5468,"spans":5469,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020. https:\u002F\u002Fwww.wearemiq.com\u002F",[5470],{"start":5471,"end":5472,"type":62,"data":5473},440,465,{"link_type":64,"url":355,"target":66},"text_component$2fa15f48-cc5e-4f93-9d2e-4e7cb1143885",{},{"link_type":125},[],[],[],"2025-03-24T09:00:00+0000",{"dimensions":5482,"alt":34,"copyright":34,"url":5483,"id":5484,"edit":5485},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-0SbndAxsiBwN1Y_PR-Chris-Freel-WEBSITE.jpg?auto=format,compress","Z-0SbndAxsiBwN1Y",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5487,"alt":34,"copyright":34,"url":5488,"id":5489,"edit":5490},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-0SbndAxsiBwN1W_PR-Chris-Freel-WEBSITE-thumb.jpg?auto=format,compress","Z-0SbndAxsiBwN1W",{"x":41,"y":41,"zoom":140,"background":141},[5492,5496,5500],{"related_article":5493},{"id":5031,"type":9,"tags":5494,"lang":192,"slug":5033,"first_publication_date":5034,"last_publication_date":1306,"uid":5035,"link_type":125,"key":5495,"isBroken":123},[],"d28e1be7-ae8b-487f-8d25-b8e656316549",{"related_article":5497},{"id":5039,"type":9,"tags":5498,"lang":192,"slug":5041,"first_publication_date":5042,"last_publication_date":5043,"uid":5044,"link_type":125,"key":5499,"isBroken":123},[],"cccd8ad5-8d72-407a-a447-766da5081e91",{"related_article":5501},{"id":5048,"type":9,"tags":5502,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5503,"isBroken":123},[],"bd572104-bc26-42e3-8557-2900fb8b5345",[],[],[5507],{"type":37,"text":5508,"spans":5509,"direction":44},"MiQ announces Chris Freel as Chief Revenue Officer as programmatic business scales ",[],[],{"dimensions":5512,"alt":34,"copyright":34,"url":5513,"id":5514,"edit":5515},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-0SnndAxsiBwN1b_NEW_HIRE_ChrisFreel_LINKEDINFB.png?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","Z-0SnndAxsiBwN1b",{"x":41,"y":140,"zoom":140,"background":141},{"id":5517,"uid":5518,"url":34,"type":9,"href":5519,"tags":5520,"first_publication_date":5521,"last_publication_date":2633,"slugs":5522,"linked_documents":5524,"lang":192,"alternate_languages":5525,"data":5526},"Z8bYfh4AAEwADh4x","miq-llega-a-america-latina","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z8bYfh4AAEwADh4x%22%29+%5D%5D",[],"2025-03-05T10:08:41+0000",[5523],"miq-llega-a-america-latina-para-ofrecer-soluciones-programaticas-avanzadas-en-un-mercado-publicitario-digital-valorado-en-24-mil-millones-de-dolares.",[],[],{"title":5527,"external_link":5528,"slices":5529,"author_name":34,"author_position":34,"author_description":34,"author_image":5592,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5593,"contact_formid":34,"contact_title":5594,"contact_description":5595,"contact_cta":34,"url_form_triggers":5596,"category":131,"date":5597,"featured_image":5598,"thumbnail":5603,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5608,"meta_title":5617,"meta_description":5620,"og_title":5624,"og_description":5627,"og_image":5630,"no_index":123},"MiQ llega a América Latina para ofrecer soluciones programáticas avanzadas, en un mercado publicitario digital valorado en 24 mil millones de dólares.",{"link_type":27},[5530],{"variation":30,"version":31,"items":5531,"primary":5532,"id":5591,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":5533,"content":5534,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ enters Latin America market, bringing advanced programmatic solutions to region's $24B digital ad ecosystem",[5535,5539,5541,5547,5553,5562,5565,5573,5576,5581,5585,5588],{"type":37,"text":5536,"spans":5537,"direction":44},"Eric Tourtel es nombrado CEO de MiQ LatAm, aportando más de 25 años de experiencia en medios y un éxito regional comprobado para impulsar el potencial de la publicidad programática en un mercado estratégico. ",[5538],{"start":41,"end":4328,"type":43},{"type":37,"text":97,"spans":5540,"direction":44},[],{"type":37,"text":5542,"spans":5543,"direction":44},"MIAMI, Florida – March 4, 2025 – MiQ,  partner global en medios programáticos, anunció hoy su entrada al ecosistema publicitario digital de América Latina, una región en rápida expansión. Con operaciones iniciales en Brasil, México y Colombia, la compañía busca responder a las principales necesidades del mercado en publicidad digital. Al frente de esta expansión estará Eric Tourtel, reconocido ejecutivo con una destacada trayectoria en la industria, quien estableció Teads en América Latina y ahora asume el cargo de CEO de MiQ LatAm.",[5544,5545],{"start":41,"end":351,"type":50},{"start":3448,"end":534,"type":62,"data":5546},{"link_type":64,"url":3808,"target":66},{"type":37,"text":5548,"spans":5549,"direction":44},"América Latina representa una gran oportunidad para el desarrollo de soluciones avanzadas en publicidad programática, con un mercado digital valorado en 24 mil millones de dólares y una proyección de crecimiento que alcanzará los 34 mil millones de dólares para 2028, según eMarketer. A pesar de su potencial, la región a menudo sigue desatendida, debido a la fragmentación del mercado, la falta de soluciones transfronterizas consistentes y el hecho de que los principales proveedores tecnológicos suelen pasarla por alto. MiQ cerrará estas brechas con su tecnología propietaria y su equipo de expertos, ofreciendo soluciones integrales que abarcan Advanced TV, YouTube, creatividad y performance, permitiendo a los anunciantes alcanzar sus audiencias objetivo en el momento adecuado, en los canales correctos y sin desperdicio de inversión.",[5550],{"start":251,"end":615,"type":62,"data":5551},{"link_type":64,"url":5552,"target":66},"https:\u002F\u002Fcontent-na1.emarketer.com\u002Flatin-america-ad-spending-2024#page-report",{"type":37,"text":5554,"spans":5555,"direction":44},"\"Latinoamérica representa una gran oportunidad para los anunciantes digitales, desde la creciente adopción de CTV y el auge de retail media hasta las estrategias omnicanal entre otras innovaciones en el ecosistema digital\", afirmó Richard Dunmall, Presidente Global de MiQ. “Sin embargo, la publicidad programática también se encuentra en un punto de inflexión, y el mercado necesita un partner capaz de operar trascendiendo fronteras, garantizando calidad y resultados consistentes. Estamos entusiasmados con las oportunidades que la entrada a este nuevo mercado traerá para MiQ, mientras continuamos nuestra expansión global. La trayectoria comprobada de Eric en la construcción y expansión de negocios digitales exitosos en la región lo posiciona como el líder ideal para impulsar este crecimiento.",[5556,5558,5560],{"start":140,"end":5557,"type":43},222,{"start":5559,"end":2354,"type":50},231,{"start":2582,"end":5561,"type":43},801,{"type":37,"text":5563,"spans":5564,"direction":44},"Durante su gestión como CEO de Teads Latinoamérica, Tourtel lideró la expansión de la compañía en mercados clave, posicionándola como el principal marketplace de publicidad en video de la región. Previamente, ocupó cargos de liderazgo en AOL Advertising y El Mundo, donde impulsó el crecimiento e innovación en mercados globales. Más recientemente, se desempeñó como Presidente para Latinoamérica en Canela Media, donde dirigió el lanzamiento y la expansión de la operación en la región. Su profundo conocimiento de las necesidades y el potencial del mercado será clave para que MiQ se posicione como el referente en desempeño programático superior en América Latina.",[],{"type":37,"text":5566,"spans":5567,"direction":44},"\"No podría estar más entusiasmado de unirme a MiQ en un momento tan crucial\", dijo Eric Tourtel, CEO de MiQ Latinoamérica. \"La demanda de soluciones de publicidad digital de alto desempeño y basadas en datos está creciendo exponencialmente en la región, pero muchas marcas aún enfrentan dificultades con estrategias programáticas ineficientes. La tecnología de vanguardia de MiQ, su enfoque agnóstico y su equipo altamente capacitado nos colocan en una posición única para abordar estos desafíos de manera directa y ayudar a los anunciantes a aprovechar todo el potencial de sus inversiones digitales. Mi objetivo es consolidar a MiQ como el líder indiscutible en tecnología y excelencia programática en la región, y ya estamos avanzando firmemente en esa dirección.\"",[5568,5570,5571],{"start":41,"end":5569,"type":43},77,{"start":3822,"end":3559,"type":50},{"start":3860,"end":5572,"type":43},767,{"type":37,"text":5574,"spans":5575,"direction":44},"La expansión de MiQ en Latinoamérica marca otro hito clave en la estrategia de crecimiento global de la compañía, construyendo sobre su éxito en Norteamérica, Europa y APAC. A medida que MiQ profundiza su presencia en la región, la compañía reafirma su compromiso con la innovación, el impulso de resultados medibles y la elevación de los estándares de la publicidad programática tanto a nivel regional como global. Con una sólida base de experiencia, tecnología de vanguardia y un enfoque centrado en el cliente, MiQ está preparada para ayudar a marcas y agencias a desbloquear nuevas oportunidades y alcanzar un mayor éxito en un ecosistema digital en constante evolución.",[],{"type":37,"text":5577,"spans":5578,"direction":44},"***",[5579],{"start":41,"end":5580,"type":50},3,{"type":37,"text":5582,"spans":5583,"direction":44},"Acerca de MiQ",[5584],{"start":41,"end":452,"type":50},{"type":37,"text":5586,"spans":5587,"direction":44},"No somos un partner programático más, y es porque la excelencia está en nuestro ADN. Desde 2010, nuestro enfoque agnóstico nos ha permitido aprovechar las mejores plataformas de compra, inventario publicitario e inteligencia de audiencias a nivel global, garantizando un servicio de primer nivel y un desempeño inigualable en campañas para marcas y agencias. Nuestra tecnología pone la inteligencia artificial avanzada en manos de expertos de la industria, permitiéndoles tomar decisiones imparciales sin comprometer alcance, ROI, calidad o insights. Con la red de datos y soluciones de TV más grande, que abarca todos los canales y verticales, estamos liderando la industria programática y llevándola a un nuevo nivel.",[],{"type":37,"text":5589,"spans":5590,"direction":44},"Con sede principal en Londres, MiQ opera a nivel global con 21 oficinas en Norteamérica, Europa, APAC y Latinoamérica. Nuestra compañía ha sido reconocida en múltiples ocasiones por su impacto dentro y fuera del sector, incluyendo Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list y AdExchanger’s Programmatic Power Players 2024, reconocimiento que ha obtenido cada año desde su creación en 2020.",[],"text_component$45cbd71d-f6f4-4d55-bc19-f91ef150c047",{},{"link_type":125},[],[],[],"2025-03-05T14:00:00+0000",{"dimensions":5599,"alt":34,"copyright":34,"url":5600,"id":5601,"edit":5602},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ8XrJhsAHJWomED5_GL-PR-Eric-Tourtel-CEO-LATAM-PR-website.jpg?auto=format,compress","Z8XrJhsAHJWomED5",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5604,"alt":34,"copyright":34,"url":5605,"id":5606,"edit":5607},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ8XrORsAHJWomED__GL-PR-Eric-Tourtel-CEO-LATAM-PR-website-thumb.jpg?auto=format,compress","Z8XrORsAHJWomED_",{"x":41,"y":41,"zoom":140,"background":141},[5609,5613],{"related_article":5610},{"id":2629,"type":9,"tags":5611,"lang":192,"slug":2631,"first_publication_date":2632,"last_publication_date":2633,"uid":2631,"link_type":125,"key":5612,"isBroken":123},[],"b201017d-9500-4666-b70d-ad64b525102a",{"related_article":5614},{"id":5048,"type":9,"tags":5615,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5616,"isBroken":123},[],"5a707732-e2af-488a-ba28-cfe4d3e44c28",[5618],{"type":37,"text":5533,"spans":5619,"direction":44},[],[5621],{"type":37,"text":5622,"spans":5623,"direction":44},"With initial operations launching in Brazil, Mexico, and Colombia, MiQ will directly address the region's most pressing digital advertising needs.",[],[5625],{"type":37,"text":5533,"spans":5626,"direction":44},[],[5628],{"type":37,"text":5622,"spans":5629,"direction":44},[],{"dimensions":5631,"alt":34,"copyright":34,"url":5632,"id":5601,"edit":5633},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ8XrJhsAHJWomED5_GL-PR-Eric-Tourtel-CEO-LATAM-PR-website.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":2629,"uid":2631,"url":34,"type":9,"href":5635,"tags":5636,"first_publication_date":2632,"last_publication_date":2633,"slugs":5637,"linked_documents":5638,"lang":192,"alternate_languages":5639,"data":5640},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z8GuCB4AAE4ABqeg%22%29+%5D%5D",[],[2631],[],[],{"title":5533,"external_link":5641,"slices":5642,"author_name":34,"author_position":34,"author_description":34,"author_image":5697,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5698,"contact_formid":34,"contact_title":5699,"contact_description":5700,"contact_cta":34,"url_form_triggers":5701,"category":131,"date":5597,"featured_image":5702,"thumbnail":5705,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5708,"meta_title":5715,"meta_description":5718,"og_title":5721,"og_description":5724,"og_image":5727,"no_index":123},{"link_type":27},[5643],{"variation":30,"version":31,"items":5644,"primary":5645,"id":5696,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5646,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5647,5652,5654,5660,5662,5667,5669,5672,5674,5677,5679,5682,5684,5687,5690,5692,5694],{"type":37,"text":5648,"spans":5649,"direction":44},"Eric Tourtel named CEO of MiQ LatAm, bringing 25+ years of media expertise and proven regional success to unlock programmatic potential across critical market",[5650],{"start":41,"end":5651,"type":43},158,{"type":37,"text":97,"spans":5653,"direction":44},[],{"type":37,"text":5655,"spans":5656,"direction":44},"MIAMI, Florida – March 4, 2025 – Global programmatic media partner MiQ today announced its entry into Latin America's rapidly growing digital advertising ecosystem. With initial operations launching in Brazil, Mexico, and Colombia, MiQ will directly address the region's most pressing digital advertising needs. Seasoned advertising executive Eric Tourtel, who previously established Teads Latin America, will lead the expansion as newly appointed CEO of MiQ LatAm.",[5657,5658],{"start":41,"end":351,"type":50},{"start":431,"end":3450,"type":62,"data":5659},{"link_type":64,"url":3808,"target":66},{"type":37,"text":97,"spans":5661,"direction":44},[],{"type":37,"text":5663,"spans":5664,"direction":44},"Latin America represents a significant opportunity for advanced programmatic capabilities, with the digital advertising market valued at $24 billion and projected to reach $34 billion by 2028, according to eMarketer. Despite its potential, the region often remains underserved—challenged by market fragmentation, inconsistent cross-border solutions, and often overlooked by major tech providers. MiQ will bridge these gaps with its proprietary technology powered by its incredible talent, including holistic solutions that span Advanced TV, YouTube, creative, and performance. Each allows advertisers to reach target audiences at the right time, on the right channels, and without waste.",[5665],{"start":1486,"end":4017,"type":62,"data":5666},{"link_type":64,"url":5552,"target":66},{"type":37,"text":97,"spans":5668,"direction":44},[],{"type":37,"text":5670,"spans":5671,"direction":44},"“Latin America presents immense opportunities for digital advertisers, from the surge in CTV  adoption to the growth of retail media networks, omnichannel strategies, and more,” said Richard Dunmall, Global President at MiQ. \"But programmatic is also at an inflection point here, and the market needs a partner that can successfully deliver across borders with consistent quality and results. We're excited at the opportunities that launching into this new market will bring for MiQ as we continue our global expansion, and Eric's proven ability to build and scale successful digital businesses in the region makes him the ideal expert in leading the charge.\"",[],{"type":37,"text":97,"spans":5673,"direction":44},[],{"type":37,"text":5675,"spans":5676,"direction":44},"As the former President of Teads Latin America, Tourtel led the company’s expansion across key markets, including establishing Teads as the region's top video ad marketplace. Prior to that, Tourtel held leadership roles at AOL Advertising and El Mundo, helping to grow and innovate across global markets. Most recently, he served as President of Latin America for Canela Media, where he led the roll out of the Latin American arm for the company. His deep understanding of the market's needs and potential will be instrumental as MiQ establishes itself as the power behind better programmatic performance across Latin America.",[],{"type":37,"text":97,"spans":5678,"direction":44},[],{"type":37,"text":5680,"spans":5681,"direction":44},"“I couldn’t be more excited to join MiQ at such a pivotal time,” said Eric Tourtel, CEO of MiQ Latin America. “The demand for high-performance, data-driven digital advertising solutions in Latin America is skyrocketing, but too many brands are struggling with inefficient programmatic strategies. MiQ’s best-in-class technology, unique agnosticism, and talented team uniquely position us to solve these challenges head on and help advertisers realize the full potential of their digital investments. My goal is to establish MiQ as the undisputed leader in programmatic technology and excellence across this region and we’re already off to the races in realizing this path forward.” ",[],{"type":37,"text":97,"spans":5683,"direction":44},[],{"type":37,"text":5685,"spans":5686,"direction":44},"MiQ’s expansion into Latin America marks another key milestone in the company’s global growth strategy, building on its success across North America, Europe, and APAC. As MiQ deepens its presence in Latin America, the company remains committed to fostering innovation, driving measurable outcomes, and elevating programmatic standards in the region and across the world. With a strong foundation of expertise, unmatched tech solutions, and a client-first mindset, MiQ is poised to help brands and agencies unlock new opportunities and achieve greater success in an evolving digital landscape.\n",[],{"type":37,"text":439,"spans":5688,"direction":44},[5689],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5691,"direction":44},[],{"type":37,"text":4994,"spans":5693,"direction":44},[],{"type":37,"text":97,"spans":5695,"direction":44},[],"text_component$ff3df244-e5ea-4991-beba-6a79a151d897",{},{"link_type":125},[],[],[],{"dimensions":5703,"alt":34,"copyright":34,"url":5600,"id":5601,"edit":5704},{"width":301,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5706,"alt":34,"copyright":34,"url":5605,"id":5606,"edit":5707},{"width":1423,"height":1417},{"x":41,"y":41,"zoom":140,"background":141},[5709,5713],{"related_article":5710},{"id":5048,"type":9,"tags":5711,"lang":192,"slug":1295,"first_publication_date":5050,"last_publication_date":5051,"uid":5052,"link_type":125,"key":5712,"isBroken":123},[],"9b3472e5-e7e5-4c04-9d42-3cc6cd15b66d",{"related_article":5714},{"link_type":125},[5716],{"type":37,"text":5533,"spans":5717,"direction":44},[],[5719],{"type":37,"text":5622,"spans":5720,"direction":44},[],[5722],{"type":37,"text":5533,"spans":5723,"direction":44},[],[5725],{"type":37,"text":5622,"spans":5726,"direction":44},[],{"dimensions":5728,"alt":34,"copyright":34,"url":5632,"id":5601,"edit":5729},{"width":166,"height":167},{"x":41,"y":140,"zoom":140,"background":141},{"id":5731,"uid":5732,"url":34,"type":9,"href":5733,"tags":5734,"first_publication_date":5735,"last_publication_date":5736,"slugs":5737,"linked_documents":5739,"lang":192,"alternate_languages":5740,"data":5741},"Z-GNeBoAAD4Aig2c","miq-announces-addy-cutts-as-its-new-commercial-director-for-southeast-asia","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-GNeBoAAD4Aig2c%22%29+%5D%5D",[],"2025-03-28T16:47:21+0000","2026-04-27T16:35:23+0000",[5738],"miq-announces-addy-cutts-as-its-new-commercial-director-for-southeast-asia-as-growthramps-up-in-the-region",[],[],{"title":5742,"external_link":5743,"slices":5744,"author_name":34,"author_position":34,"author_description":34,"author_image":5797,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5798,"contact_formid":34,"contact_title":5799,"contact_description":5800,"contact_cta":34,"url_form_triggers":5801,"category":131,"date":5802,"featured_image":5803,"thumbnail":5808,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5813,"meta_title":5816,"meta_description":5817,"og_title":5818,"og_description":5822,"og_image":5823,"no_index":123},"MiQ announces Addy Cutts as its new Commercial Director for Southeast Asia as growth\nramps up in the region",{"link_type":27},[5745],{"variation":30,"version":31,"items":5746,"primary":5747,"id":5796,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5748,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5749,5754,5757,5760,5763,5766,5769,5772,5775,5777,5780,5782,5786,5789],{"type":37,"text":5750,"spans":5751,"direction":44},"February 24, 2025 — MiQ APAC CEO, Jason Scott, today announced the appointment of\nrespected programmatic and tech executive Addy Cutts as its new Commercial Director for\nSoutheast Asia.",[5752,5753],{"start":41,"end":1233,"type":50},{"start":3860,"end":4421,"type":50},{"type":37,"text":5755,"spans":5756,"direction":44},"In the newly created role, Cutts will use his extensive experience in the region to lead MiQ's\ncommercial expansion including sales and account management teams. His remit will focus on\nfurther enhancing growth in this critical region through market expansion and continuing to\nsolidify MiQ's position as the pre-eminent authority on programmatic advertising globally.",[],{"type":37,"text":5758,"spans":5759,"direction":44},"Cutts has enjoyed a two-decade long career in the tech, programmatic, media and digital\nadvertising sectors across the UK and Singapore markets. He has a proven track record of\nleading commercial and capabilities teams to accelerate growth across start-up and enterprise\nbusinesses. He was instrumental at Oracle Advertising as its Regional Director for JAPAC,\nleading its go-to-market strategy and driving regional revenue growth across SEA, India, ANZ,\nHTK, and Japan through tailored, data-driven solutions.",[],{"type":37,"text":5761,"spans":5762,"direction":44},"During his career, Cutts has also worked with angel-backed venture fund First Party Capital that\ninvests in adtech, martech and digital media companies, in executive roles with Visual DNA and\nLonely Planet, and was a Board member of the IAB Southeast Asia and India.\nMiQ APAC CEO, Jason Scott, said: “As the programmatic industry continues to evolve at a\nrapid pace, Addy's appointment reflects our commitment to attracting the best and brightest\nminds in the industry. His understanding of the media landscape and ability to navigate\nemerging technology trends will be paramount to delivering exceptional value to our clients and\nfurthering our tech-enabled growth through Southeast Asia.",[],{"type":37,"text":5764,"spans":5765,"direction":44},"“He brings an established network, strategic insight, and deep passion for innovative solutions.\nHe has a great working knowledge of client needs and adapting to local market nuances,\naligning with MiQ’s goal of expanding its technology and solutions in the region to do interesting,\nexciting, business problem solving solutions for its clients to drive sustainable growth. We’re\ndelighted to welcome him to the team and look forward to the impact he will make in driving our\nbusiness.”",[],{"type":37,"text":5767,"spans":5768,"direction":44},"Commenting on his new role, Cutts said: \"I'm absolutely thrilled to be joining the team at MiQ, who are certainly not your average programmatic media partner, having pioneered the industry since 2010. I was well aware of their reputation for achieving unmatched performance on brand and agency ad campaigns, but what really sets them apart is the tangible commitment to fostering a culture of transparency, trust and collaboration. I love the fact the company values are so much more than just statements and can't wait to support the regional team with extending our first-class service to deliver improved outcomes for clients across Southeast Asia.\"",[],{"type":37,"text":5770,"spans":5771,"direction":44},"Cutts’ appointment follows significant growth for MiQ with the announcement of Erin Koedam as NSW Group Account Director earlier this month.",[],{"type":37,"text":5773,"spans":5774,"direction":44},"Cutts’ appointment is effective immediately.",[],{"type":37,"text":3215,"spans":5776,"direction":44},[],{"type":37,"text":439,"spans":5778,"direction":44},[5779],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5781,"direction":44},[],{"type":37,"text":5468,"spans":5783,"direction":44},[5784],{"start":5471,"end":5472,"type":62,"data":5785},{"link_type":64,"url":355,"target":66},{"type":37,"text":449,"spans":5787,"direction":44},[5788],{"start":41,"end":452,"type":50},{"type":37,"text":5790,"spans":5791,"direction":44},"Rochelle Burbury\nThird Avenue Consulting\n+61 408 774 577\nrochelle@thirdavenue.com.au",[5792,5794],{"start":41,"end":238,"type":62,"data":5793},{"link_type":64,"url":768,"target":66},{"start":2066,"end":58,"type":62,"data":5795},{"link_type":64,"url":768,"target":66},"text_component$b0fd0e7d-7383-4c2a-b065-076c253b7ce2",{},{"link_type":125},[],[],[],"2025-02-24T09:00:00+0000",{"dimensions":5804,"alt":34,"copyright":34,"url":5805,"id":5806,"edit":5807},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-GR4HdAxsiBv1CU_SEA-PR-Addy-Cutts-Commercial-Directorwebsite.jpg?auto=format,compress","Z-GR4HdAxsiBv1CU",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":5809,"alt":34,"copyright":34,"url":5810,"id":5811,"edit":5812},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-GR6HdAxsiBv1Cb_SEA-PR-Addy-Cutts-Commercial-Director-thumb.jpg?auto=format,compress","Z-GR6HdAxsiBv1Cb",{"x":41,"y":41,"zoom":140,"background":141},[5814],{"related_article":5815},{"link_type":125},[],[],[5819],{"type":37,"text":5820,"spans":5821,"direction":44},"MiQ announces Addy Cutts as its new Commercial Director for Southeast Asia as growth",[],[],{"dimensions":5824,"alt":34,"copyright":34,"url":5825,"id":5806,"edit":5826},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ-GR4HdAxsiBv1CU_SEA-PR-Addy-Cutts-Commercial-Directorwebsite.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":5828,"uid":5829,"url":34,"type":9,"href":5830,"tags":5831,"first_publication_date":5832,"last_publication_date":5833,"slugs":5834,"linked_documents":5836,"lang":192,"alternate_languages":5837,"data":5838},"Zxp0GRoAAE0AyrCJ","miq-introduces-first-to-market-hospital-and-doctor-influence-measurement-solution","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxp0GRoAAE0AyrCJ%22%29+%5D%5D",[],"2024-10-24T16:59:54+0000","2026-04-27T16:34:31+0000",[5835],"miq-introduces-first-to-market-hospital--doctor-influence-measurement-solution",[],[],{"title":5839,"external_link":5840,"slices":5841,"author_name":290,"author_position":34,"author_description":34,"author_image":5935,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":5936,"contact_formid":34,"contact_title":5937,"contact_description":5938,"contact_cta":34,"url_form_triggers":5939,"category":131,"date":5940,"featured_image":5941,"thumbnail":5946,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":5947,"meta_title":5948,"meta_description":5951,"og_title":5955,"og_description":5958,"og_image":5961,"no_index":123},"MiQ introduces first-to-market Hospital & Doctor Influence measurement solution",{"link_type":27},[5842],{"variation":30,"version":31,"items":5843,"primary":5844,"id":5934,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":5845,"content":5846,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ introduces first-to-market hospital and doctor influence measurement solution",[5847,5851,5860,5863,5867,5871,5875,5879,5883,5885,5893,5896,5899,5902,5905,5908,5914,5920,5923,5925,5927,5931],{"type":37,"text":5848,"spans":5849,"direction":44},"In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry",[5850],{"start":41,"end":1194,"type":43},{"type":37,"text":5852,"spans":5853,"direction":44},"NEW YORK, NEW YORK, October 22, 2024: Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to directly measure the impact of digital advertising campaigns on patient visits, addressing a long-standing gap in healthcare marketing analytics to date. ",[5854,5855,5857],{"start":41,"end":1402,"type":50},{"start":2938,"end":1170,"type":62,"data":5856},{"link_type":64,"url":3808,"target":461},{"start":251,"end":2971,"type":62,"data":5858},{"link_type":64,"url":5859,"target":66},"https:\u002F\u002Fpurplelab.com\u002F",{"type":37,"text":5861,"spans":5862,"direction":44},"Between strict regulations, budget constraints, and the complexity of connecting digital impressions to real-world patient actions – hospital marketing has been wrought with unique challenges tied to measurement. MiQ’s Hospital & Doctor Influence measurement solution is the industry’s first tool that tackles these issues by providing a secure, privacy-compliant method to track the patient journey from ad exposure to doctor visits. Key capabilities of the solution include:",[],{"type":382,"text":5864,"spans":5865,"direction":44},"Patient touchpoint tracking: Measures the number of unique patient visits driven to specific hospital\u002Fdoctor locations directly from campaigns",[5866],{"start":41,"end":933,"type":50},{"type":382,"text":5868,"spans":5869,"direction":44},"Performance analysis: Provides detailed breakdowns by office, specialty, tactic, and creative ",[5870],{"start":41,"end":836,"type":50},{"type":382,"text":5872,"spans":5873,"direction":44},"Competitive intelligence: Delivers insight into total claims across competitors for share of voice analysis by geo and specialty",[5874],{"start":41,"end":565,"type":50},{"type":382,"text":5876,"spans":5877,"direction":44},"Optimization insights: Identifies top-performing markets and channels, leading to smarter media investments that boost patient engagement and service line performance",[5878],{"start":41,"end":391,"type":50},{"type":382,"text":5880,"spans":5881,"direction":44},"Privacy compliance: Utilizes a secure, pixel-less process that adheres to all healthcare data regulations",[5882],{"start":41,"end":691,"type":50},{"type":37,"text":97,"spans":5884,"direction":44},[],{"type":37,"text":5886,"spans":5887,"direction":44},"Early adopters like full-service marketing agency MBB Agency have already seen measurable benefits for their clients from HDI, including deeper analytics into overall engagement. Jim Brown, CEO for MBB Agency, said, \"MiQ’s HDI solution has revolutionized our approach to hospital marketing. We're now able to demonstrate a clear link between digital ad spend and patient visits, allowing us to optimize campaigns in real-time and showcase tangible ROI to our healthcare clients.\"",[5888],{"start":5889,"end":5890,"type":62,"data":5891},50,60,{"link_type":64,"url":5892,"target":66},"https:\u002F\u002Fmbbagency.com\u002F",{"type":37,"text":5894,"spans":5895,"direction":44},"For a regional academic health system in Florida, MiQ’s HDI solution helped measure over 3,800 additional patient claims in a targeted facility between March to June 2024. MiQ HDI was also able to report that the claims came from key service lines including Internal Medicine (37%), Radiology (21%), and Family Medicine (17%). In addition, cross channel insights showed that with the addition of CTV media, patient claims numbers doubled, proving the value of an omnichannel approach. ",[],{"type":37,"text":5897,"spans":5898,"direction":44},"For a healthcare system specializing in cardiovascular care, MiQ’s HDI measured a 17% boost in daily patient claims month-over-month. Additionally, MiQ health segments enabled the client to secure a 64% share of voice in the market compared to their competitors.",[],{"type":37,"text":5900,"spans":5901,"direction":44},"HDI’s strong results are built on the foundation of MiQ’s partnership with industry-leading, compliant healthcare analytics provider PurpleLab.The collaboration enables the matching of campaign exposure with insurance claims data. MiQ then transforms the enriched data into actionable, claims-based measurement, made easily accessible to hospital marketers through the HDI dashboard.",[],{"type":37,"text":5903,"spans":5904,"direction":44},"“This solution represents a pivotal advancement in hospital marketing by bridging the gap between online advertising and real-world hospital visits,\" said Sara Sowsian, Director of Partnerships, U.S. Product at MiQ. “It's not just about measuring impressions or clicks anymore; it's about humanizing the patient journey and understanding how digital touchpoints influence patient behaviors to ensure a better-connected healthcare journey. We’re excited to unveil this new and unique solution that sets a higher standard for accountability and effectiveness in one of the most complex and vital sectors in the world.\"",[],{"type":37,"text":5906,"spans":5907,"direction":44},"“At PurpleLab, we're driven by the mission to accelerate the use of real-world data to improve health outcomes,” said Ted Sweetser, VP of Ad Partnerships & Strategy for PurpleLab. “By connecting our extensive claims database with MiQ's programmatic suite, we're not just informing marketing decisions – we're creating a feedback loop that can influence and improve the entire patient care ecosystem.\"",[],{"type":37,"text":5909,"spans":5910,"direction":44},"To learn more about MiQ’s Hospital Doctor Influence, register to attend The Forum for Healthcare Strategists’ upcoming webinar, “The Healthcare Marketing Puzzle: Measuring the Impact of Advertising,” on October 29, 2024 at 12:30 p.m. EDT featuring, MiQ, PurpleLab, MBB and UF Health. ",[5911],{"start":3592,"end":3296,"type":62,"data":5912},{"link_type":64,"url":5913,"target":66},"https:\u002F\u002Fwww.healthcarestrategy.com\u002Flisten\u002Fwebinars\u002Fhealthcare-marketing-puzzle\u002F?utm_campaign=Webinars&utm_source=MiQ",{"type":37,"text":5915,"spans":5916,"direction":44},"For more information about MiQ’s Hospital & Doctor Influence measurement solution, please contact: healthcare@miqdigital.com",[5917],{"start":3443,"end":3860,"type":62,"data":5918},{"link_type":64,"url":5919,"target":461},"mailto:healthcare@miqdigital.com",{"type":37,"text":439,"spans":5921,"direction":44},[5922],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":5924,"direction":44},[],{"type":37,"text":5372,"spans":5926,"direction":44},[],{"type":37,"text":5928,"spans":5929,"direction":44},"About PurpleLab",[5930],{"start":41,"end":1002,"type":50},{"type":37,"text":5932,"spans":5933,"direction":44},"PurpleLab® is a healthcare analytics company with a mission to spur value-driven innovation across the healthcare continuum. HealthNexus™, the company's no-code analytics platform empowers advertisers, agencies, advertising technology companies and other healthcare stakeholders to explore patient and provider populations, size audiences, measure, and optimize omnichannel healthcare media campaigns. PurpleLab is certified as a CMS Qualified Entity, enabling them to receive Medicare claims data under Parts A, B, and D to evaluate provider performance.",[],"text_component$e72465a9-88a4-41e2-81f3-14f395a825d6",{},{"link_type":125},[],[],[],"2024-10-22T08:15:00+0000",{"dimensions":5942,"alt":34,"copyright":34,"url":5943,"id":5944,"edit":5945},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZxp4AoF3NbkBYAQA_US-HospitalandDoctorInfluence-header.jpg?auto=format,compress","Zxp4AoF3NbkBYAQA",{"x":41,"y":41,"zoom":140,"background":141},{},[],[5949],{"type":37,"text":5839,"spans":5950,"direction":44},[],[5952],{"type":37,"text":5953,"spans":5954,"direction":44},"After leading success for companies like Oracle, Spotify, and Google, seasoned executive joins programmatic powerhouse to advance innovation and supercharge UK growth",[],[5956],{"type":37,"text":5839,"spans":5957,"direction":44},[],[5959],{"type":37,"text":5953,"spans":5960,"direction":44},[],{"dimensions":5962,"alt":34,"copyright":34,"url":5963,"id":5964,"edit":5965},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZxp4AYF3NbkBYAP__US-HospitalandDoctorInfluence-header-MiQ.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627","Zxp4AYF3NbkBYAP_",{"x":41,"y":140,"zoom":140,"background":141},{"id":5967,"uid":5968,"url":34,"type":9,"href":5969,"tags":5970,"first_publication_date":5971,"last_publication_date":4920,"slugs":5972,"linked_documents":5973,"lang":192,"alternate_languages":5974,"data":5975},"ZxgFzxoAAEMAxxjc","miq-appoints-industry-leader-zuzanna-gierlinska-as-uk-chief-commercial-officer","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFzxoAAEMAxxjc%22%29+%5D%5D",[],"2024-10-22T20:39:36+0000",[5968],[],[],{"title":5976,"external_link":5977,"slices":5978,"author_name":290,"author_position":34,"author_description":34,"author_image":6035,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":6036,"contact_formid":34,"contact_title":6037,"contact_description":6038,"contact_cta":34,"url_form_triggers":6039,"category":131,"date":6040,"featured_image":6041,"thumbnail":6046,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":6051,"meta_title":6052,"meta_description":6056,"og_title":6059,"og_description":6062,"og_image":6065,"no_index":123},"MiQ appoints industry leader Zuzanna Gierlinska as UK Chief Commercial Officer",{"link_type":27},[5979],{"variation":30,"version":31,"items":5980,"primary":5981,"id":6034,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":5982,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[5983,5987,5993,5996,6000,6006,6010,6013,6015,6017,6019,6023,6026,6032],{"type":37,"text":5953,"spans":5984,"direction":44},[5985],{"start":41,"end":5986,"type":43},166,{"type":37,"text":5988,"spans":5989,"direction":44},"LONDON, September 3, 2024: Global programmatic media partner MiQ today welcomed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a meteoric career spanning two decades, Gierlinska will lead MiQ's commercial expansion including sales, account management, and marketing. Her remit will focus on further enhancing growth in this critical market and continuing to solidify MiQ's position as the preeminent authority on programmatic advertising globally. ",[5990,5991],{"start":41,"end":2041,"type":50},{"start":2327,"end":1403,"type":62,"data":5992},{"link_type":64,"url":3808,"target":66},{"type":37,"text":5994,"spans":5995,"direction":44},"Gierlinska has a proven track record of leading commercial and capabilities teams to accelerate growth across start-up and enterprise businesses. She was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google Poland’s market advancement. Most recently, Gierlinska served as Chief Solutions Officer for GroupM Nexus, driving the transformation of proprietary media brands across CTV, programmatic, and digital out-of-home. Additionally she is a well-respected industry voice having received numerous accolades including AdAge's European Women to Watch, The Drum's Digital Trader of the Year, and Top 50 Women in Adtech You Should Know. ",[],{"type":37,"text":5997,"spans":5998,"direction":44},"\"As the programmatic industry continues to evolve at a rapid pace, Zuzanna's appointment reflects our commitment to attracting the best and brightest minds in the industry,” commented Alfie Atkinson, CEO of MiQ UK and Canada. “Her deep understanding of the landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth in the UK. We’re thrilled to welcome her to the team and look forward to the impact she will make in driving our business to new heights.” ",[5999],{"start":1849,"end":4457,"type":50},{"type":37,"text":6001,"spans":6002,"direction":44},"The UK remains a critical market for MiQ, as the company makes continued investments in powerful solutions, strategic data partnerships, and customer success. Since rolling out its TV Intelligence tool to the market in April 2024, MiQ's UK arm has seen impressive growth across Advanced TV. Gierlinska’s proven expertise in delivering results for clients with AdTech and MarTech solutions will be instrumental in driving accelerated adoption of MiQ's innovative programmatic offering.",[6003],{"start":1093,"end":2350,"type":62,"data":6004},{"link_type":64,"url":6005,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fuk\u002Fresources\u002Fnews\u002Fmiq-solidifies-leadership-in-advanced-tv-advertising-with-global-expansion-of-tv-intelligence-solution-in-critical-markets",{"type":37,"text":6007,"spans":6008,"direction":44},"Zuzanna Gierlinska, Chief Commercial Officer of MiQ UK, said: “Automated media buying continues to scale at pace as increasingly more channels are lighting up programmatic capabilities. I’m incredibly excited to join a company at the forefront of this evolution with access to the most advanced programmatic solutions, cutting-edge technology, and deep expertise. I look forward to cultivating an environment where innovation can flourish and we delight our clients by redefining what's possible in this dynamic space.” ",[6009],{"start":41,"end":2188,"type":50},{"type":37,"text":439,"spans":6011,"direction":44},[6012],{"start":41,"end":442,"type":50},{"type":37,"text":4893,"spans":6014,"direction":44},[],{"type":37,"text":5372,"spans":6016,"direction":44},[],{"type":37,"text":97,"spans":6018,"direction":44},[],{"type":37,"text":6020,"spans":6021,"direction":44}," Media contact",[6022],{"start":140,"end":689,"type":50},{"type":37,"text":6024,"spans":6025,"direction":44},"Jade Page",[],{"type":37,"text":6027,"spans":6028,"direction":44},"jade.page@teamgingermay.com",[6029],{"start":41,"end":1911,"type":62,"data":6030},{"link_type":64,"url":6031,"target":66},"mailto:jade.page@teamgingermay.com",{"type":37,"text":97,"spans":6033,"direction":44},[],"text_component$d1d3c17d-c55e-45a0-8b33-9047b4e8942a",{},{"link_type":125},[],[],[],"2024-09-03T08:15:00+0000",{"dimensions":6042,"alt":34,"copyright":34,"url":6043,"id":6044,"edit":6045},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZtHBZEaF0TcGJlrb_UK-PR-ZuzannaGierlinska-CCO-Socials.jpg?auto=format,compress","ZtHBZEaF0TcGJlrb",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":6047,"alt":34,"copyright":34,"url":6048,"id":6049,"edit":6050},{"width":1423,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZtHBZUaF0TcGJlrc_UK-PR-ZuzannaGierlinska-CCO-Thumb.jpg?auto=format,compress","ZtHBZUaF0TcGJlrc",{"x":41,"y":41,"zoom":140,"background":141},[],[6053],{"type":37,"text":6054,"spans":6055,"direction":44},"MiQ appoints industry leader Zuzanna Gierlinska as UK Chief commercial officer ",[],[6057],{"type":37,"text":5953,"spans":6058,"direction":44},[],[6060],{"type":37,"text":6054,"spans":6061,"direction":44},[],[6063],{"type":37,"text":5953,"spans":6064,"direction":44},[],{"dimensions":6066,"alt":34,"copyright":34,"url":6067,"id":6044,"edit":6068},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZtHBZEaF0TcGJlrb_UK-PR-ZuzannaGierlinska-CCO-Socials.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":6070,"uid":6071,"url":34,"type":9,"href":6072,"tags":6073,"first_publication_date":6074,"last_publication_date":6075,"slugs":6076,"linked_documents":6078,"lang":192,"alternate_languages":6079,"data":6081},"ZxgGHxoAAEcAxxmS","miq-to-acquire-pathlabs-expanding-programmatic-excellence-to-independent-agencies","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGHxoAAEcAxxmS%22%29+%5D%5D",[],"2024-10-22T20:39:30+0000","2026-04-27T16:34:59+0000",[6077],"pathlabs-acquisition-new-advancements-in-programmatic",[],[6080],{"id":4916,"type":9,"lang":189,"uid":4921},{"title":6082,"external_link":6083,"slices":6084,"author_name":290,"author_position":34,"author_description":34,"author_image":6170,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":6171,"contact_formid":34,"contact_title":6172,"contact_description":6173,"contact_cta":34,"url_form_triggers":6174,"category":131,"date":6175,"featured_image":6176,"thumbnail":6181,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":6187,"meta_title":6188,"meta_description":6192,"og_title":6195,"og_description":6198,"og_image":6201,"no_index":123},"Pathlabs Acquisition: New Advancements in Programmatic",{"link_type":27},[6085],{"variation":30,"version":31,"items":6086,"primary":6087,"id":6169,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":6088,"content":6089,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ to acquire Pathlabs, expanding programmatic excellence to independent agencies",[6090,6095,6104,6107,6110,6113,6116,6128,6131,6133,6137,6140,6143,6145,6149,6152,6155,6160,6162,6165],{"type":37,"text":6091,"spans":6092,"direction":44},"Strategic acquisition will enhance Pathlab’s services to midsize agencies through MiQ's best in class partners, technology, and people",[6093,6094],{"start":41,"end":4421,"type":43},{"start":41,"end":4421,"type":50},{"type":37,"text":6096,"spans":6097,"direction":44},"NEW YORK, NY – July 29, 2024 –  Global programmatic media partner MiQ today announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. This move marks another major milestone in MiQ's business evolution, as it continues to accelerate growth and deliver programmatic excellence across the entire digital advertising ecosystem.",[6098,6099,6101],{"start":41,"end":351,"type":50},{"start":275,"end":3045,"type":62,"data":6100},{"link_type":64,"url":3808,"target":66},{"start":3578,"end":280,"type":62,"data":6102},{"link_type":64,"url":6103,"target":66},"https:\u002F\u002Fwww.pathlabs.com",{"type":37,"text":6105,"spans":6106,"direction":44},"Headquartered in Missoula, Montana, Pathlabs was founded in 2021. Through its innovative Media Execution Partner (MEP) model and supported by a 100-person team, Pathlabs serves as an agency extension, managing everything from planning to reporting of performance-based, paid advertising campaigns. MiQ’s acquisition of its business will unlock impactful opportunities for midsize independent agencies by blending MiQ's cutting-edge technology and agnostic partnerships with Pathlab’s deep understanding of this market. Adding to MiQ’s extensive foothold with key holding companies, the introduction of Pathlabs now provides the opportunity to deliver unmatched programmatic capabilities to clients of all sizes across the U.S. ",[],{"type":37,"text":6108,"spans":6109,"direction":44},"In an increasingly complex and fragmented digital advertising landscape, the role that innovative and reliable managed services providers play has become more critical than ever. As advertisers navigate these hurdles, they require best-in-class partners who not only advise and execute tailored strategies, but who have the demonstrated ability to stay ahead of the curve with technology investments that help them reach their goals as MiQ has. By joining forces with MiQ, Pathlabs will be able tap into this wealth of expertise and technology to deliver even more advanced and effective solutions to their clients.  ",[],{"type":37,"text":6111,"spans":6112,"direction":44},"“With more than $25 billion in digital ad spend handled by independent agencies in the U.S. today and a meaningful portion of that outsourced to managed service providers, we see tremendous opportunity to capitalize on such a rapidly growing segment of our addressable market,” said Charlie Neer, co-CEO of MiQ, U.S. “To do this effectively, we require a partner like Pathlabs that is trustworthy, agile, and who shares in our unwavering commitment to client success.”",[],{"type":37,"text":6114,"spans":6115,"direction":44},"“Pathlabs has built an impressive business by delivering exceptional service and results for independent agencies, and we're thrilled to welcome them to the MiQ family to further this journey,” Erin Madorsky, co-CEO of MiQ, U.S. added. “By arming their experts with solutions that elevate their offerings, enhance insights, and drive even greater success for clients, we’ll open a new chapter for both of our companies and jointly help redefine what's possible in the programmatic advertising ecosystem.\"",[],{"type":37,"text":6117,"spans":6118,"direction":44},"The acquisition of Pathlabs follows MiQ's previous deals including Grasp, Samba, and AirGrid and reinforces the company's commitment to making the programmatic experience better for all. For Pathlabs, the company will retain its brand identity and operate as an independent business unit under MiQ's ownership, immediately becoming \"an MiQ company.” ",[6119,6122,6125],{"start":431,"end":2938,"type":62,"data":6120},{"link_type":64,"url":6121,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fresources\u002Fnews\u002Fmiq-acquires-french-media-governance-martech-company-grasp-delivering-greater-control-efficiency-and-outcomes-to-the-digital-advertising-industry",{"start":2451,"end":2815,"type":62,"data":6123},{"link_type":64,"url":6124,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fresources\u002Fnews\u002Fsamba-tv-and-miq-reach-multi-year-commercial-agreement",{"start":994,"end":458,"type":62,"data":6126},{"link_type":64,"url":6127,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fresources\u002Fnews\u002Fmiq-acquires-airgrid-the-privacy-first-audience-platform-for-publishers",{"type":37,"text":6129,"spans":6130,"direction":44},"\"By combining our deep expertise in servicing independent agencies with MiQ's cutting-edge technology, global partnerships, and programmatic prowess, we're empowering our clients with advanced tools and talent that will significantly up-level the way independent agencies navigate the digital advertising ecosystem,” said William Lapointe, CEO of Pathlabs. “Together, we'll deliver insights, performance, and value that enable our clients to achieve extraordinary results.”",[],{"type":37,"text":97,"spans":6132,"direction":44},[],{"type":37,"text":6134,"spans":6135,"direction":44},"About MiQ ",[6136],{"start":41,"end":4197,"type":50},{"type":37,"text":6138,"spans":6139,"direction":44},"We’re MiQ, a tech-enabled programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics, and programmatic trading, and our team is always ready to react and solve challenges quickly, ensuring you’re always spending your media investments on the right things in the right places.",[],{"type":37,"text":6141,"spans":6142,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players list since its inception in 2020.",[],{"type":37,"text":97,"spans":6144,"direction":44},[],{"type":37,"text":6146,"spans":6147,"direction":44},"About Pathlabs",[6148],{"start":41,"end":689,"type":50},{"type":37,"text":6150,"spans":6151,"direction":44},"Pathlabs is a Media Execution Partner (MEP) that provides end-to-end digital media execution services to independent agencies. Pathlabs combines the best of both worlds between in-house teams and vendors, delivering service-based solutions and handling all the planning, execution, optimization, analytics, and reporting for agencies.",[],{"type":37,"text":6153,"spans":6154,"direction":44},"The company's primary objective is to equip agencies with the right people, workflows, and technology; by doing so, they enable agency leaders to focus on scaling the business while Pathlabs handles the intricacies of their media execution.",[],{"type":37,"text":6156,"spans":6157,"direction":44},"For additional information on Pathlabs, please visit www.pathlabs.com.",[6158],{"start":635,"end":3045,"type":62,"data":6159},{"link_type":64,"url":6103,"target":66},{"type":37,"text":97,"spans":6161,"direction":44},[],{"type":37,"text":449,"spans":6163,"direction":44},[6164],{"start":41,"end":452,"type":50},{"type":37,"text":2378,"spans":6166,"direction":44},[6167],{"start":933,"end":875,"type":62,"data":6168},{"link_type":64,"url":2382,"target":66},"text_component$6681e3cf-a64b-4ca3-a4dc-2c89542409b9",{},{"link_type":125},[],[],[],"2024-07-29T13:00:00+0000",{"dimensions":6177,"alt":34,"copyright":34,"url":6178,"id":6179,"edit":6180},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZqJqFx5LeNNTxf37_Web_1.2-Press_Release-header.png?auto=format,compress","ZqJqFx5LeNNTxf37",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":6182,"alt":34,"copyright":34,"url":6184,"id":6185,"edit":6186},{"width":6183,"height":486},496,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZqJqGB5LeNNTxf38_Web_1.2-Press_Release-thumb.png?auto=format,compress","ZqJqGB5LeNNTxf38",{"x":41,"y":41,"zoom":140,"background":141},[],[6189],{"type":37,"text":6190,"spans":6191,"direction":44},"Acquires Pathlabs to Enhance Programmatic Excellence",[],[6193],{"type":37,"text":6091,"spans":6194,"direction":44},[],[6196],{"type":37,"text":6088,"spans":6197,"direction":44},[],[6199],{"type":37,"text":6091,"spans":6200,"direction":44},[],{"dimensions":6202,"alt":34,"copyright":34,"url":6203,"id":6179,"edit":6204},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZqJqFx5LeNNTxf37_Web_1.2-Press_Release-header.png?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":5048,"uid":5052,"url":34,"type":9,"href":6206,"tags":6207,"first_publication_date":5050,"last_publication_date":5051,"slugs":6208,"linked_documents":6209,"lang":192,"alternate_languages":6210,"data":6211},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGIxoAAEMAxxmc%22%29+%5D%5D",[],[1295],[],[],{"title":6212,"external_link":6213,"slices":6214,"author_name":34,"author_position":34,"author_description":34,"author_image":6283,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":6284,"contact_formid":34,"contact_title":6285,"contact_description":6286,"contact_cta":34,"url_form_triggers":6287,"category":131,"date":6288,"featured_image":6289,"thumbnail":6294,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":6299,"meta_title":6300,"meta_description":6304,"og_title":6308,"og_description":6311,"og_image":6314,"no_index":123},"New Co-CEOs for 2024",{"link_type":27},[6215],{"variation":30,"version":31,"items":6216,"primary":6217,"id":6282,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":6218,"content":6219,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"MiQ elevates Charlie Neer and Erin Madorsky to Co-CEO roles amidst U.S. growth",[6220,6225,6227,6242,6245,6248,6251,6254,6257,6260,6262,6264,6267,6269,6271,6274,6280],{"type":37,"text":6221,"spans":6222,"direction":44},"Proven leaders to propel the next phase of growth through strategic investments in technology innovation, industry partnerships, and exceptional talent.",[6223,6224],{"start":41,"end":4628,"type":43},{"start":41,"end":4628,"type":50},{"type":37,"text":97,"spans":6226,"direction":44},[],{"type":37,"text":6228,"spans":6229,"direction":44},"NEW YORK--(BUSINESS WIRE)--MiQ, global programmatic media partner, has promoted Charlie Neer and Erin Madorsky to co-Chief Executive Officers for the U.S. This strategic move allows MiQ to capitalize on the duo's combined expertise and track record of success, as the company continues to experience strong momentum and performance in its largest market and deliver on its mission to service programmatic excellence for the entire digital advertising ecosystem.",[6230,6233],{"start":103,"end":49,"type":62,"data":6231},{"link_type":64,"url":6232,"target":66},"https:\u002F\u002Fwww.businesswire.com\u002F",{"start":1911,"end":351,"type":62,"data":6234},{"id":6235,"type":6236,"tags":6237,"lang":192,"slug":6238,"first_publication_date":6239,"last_publication_date":6240,"uid":6241,"link_type":125,"isBroken":123},"ZxfsbxoAAEIAxutP","page_home",[],"page-home","2024-10-22T20:41:30+0000","2026-06-16T16:35:45+0000","home",{"type":37,"text":6243,"spans":6244,"direction":44},"Neer will take a vertical focus, leading the management of MiQ’s revenue generation and delivery teams, ensuring the evolution of its commercial approach, trading practices, and service models – all aimed at driving growth across all segments. With a horizontal focus, Madorsky will lead the departments that support commercial efforts including U.S. product, marketing, sales strategy, and strategic partnerships – ensuring MiQ remains on the front foot, and differentiated in its strategy for delivering value to clients of all types.",[],{"type":37,"text":6246,"spans":6247,"direction":44},"Together, they will prioritize strategic investments that bolster the company’s cutting-edge technology, expand MiQ's innovative product suite, elevate invaluable industry partnerships, and help acquire and develop talent to continue to deliver exceptional service to clients. Ongoing investments in technology – particularly in AI – will power further sophistication of its trading practices. Additionally, advancements towards offerings across CTV, commerce, retail media networks, cookieless and more will allow the team to remain ahead of emerging market trends and empower clients to achieve their marketing goals with unrivaled efficiency and effectiveness.",[],{"type":37,"text":6249,"spans":6250,"direction":44},"\"For years, Erin and Charlie have been architects of our success in the U.S., and their appointment as co-CEOs is a testament to their outstanding leadership and the trust we have in their collective vision,\" said Gurman Hundal, co-founder and Global CEO of MiQ. \"As we enter this new chapter of growth, their invaluable expertise, complementary skill sets, and unwavering commitment to our clients and the industry will be instrumental in propelling MiQ to even greater heights. I’m confident that under their leadership, our U.S. business will continue to thrive and set new standards for programmatic excellence moving forward.\"",[],{"type":37,"text":6252,"spans":6253,"direction":44},"Neer, previously serving as U.S. Chief Commercial Officer, and Madorsky, formerly U.S. Chief Strategy Officer, have played pivotal roles in driving substantial business momentum for MiQ. Under their leadership, the U.S. market has consistently surpassed its growth targets. Notably, their efforts have resulted in the formation of groundbreaking partnerships with key clients, a new verticalized approach to products, marketing and enablement, the launch of a revenue operations practice enhancing automation and transparency, and impressive results associated with increased adoption of programmatic CTV.",[],{"type":37,"text":6255,"spans":6256,"direction":44},"\"I’m thrilled to co-lead alongside Erin,\" said Charlie Neer, co-CEO of MiQ’s U.S. business. \"Our success has always been rooted in our ability to stay ahead of the curve and deliver solutions that drive real impact for our clients. Together, we’ll double down on our commitment to innovation, partnerships, and our people. The future is bright for MiQ, and I’m excited to be at the forefront in shaping our path forward.\"",[],{"type":37,"text":6258,"spans":6259,"direction":44},"Erin Madorsky, co-CEO of MiQ’s U.S. business added, \"Being named co-CEO is not only a tremendous honor but also a reflection of the incredible work our team has done to establish MiQ as a leader in the programmatic space. Charlie and I share a vision for the future of our industry, and we are committed to pushing boundaries, challenging the status quo, and delivering exceptional value to our clients, partners, and our employees who make this all possible. I look forward to leading MiQ into its next phase of growth and further cementing our position as the partner of choice for programmatic innovation.\"",[],{"type":37,"text":97,"spans":6261,"direction":44},[],{"type":1221,"text":439,"spans":6263,"direction":44},[],{"type":37,"text":6265,"spans":6266,"direction":44},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics, and programmatic trading, and our team is always ready to react and solve challenges quickly, ensuring you’re always spending your media investments on the right things in the right places.",[],{"type":37,"text":6141,"spans":6268,"direction":44},[],{"type":37,"text":97,"spans":6270,"direction":44},[],{"type":1221,"text":6272,"spans":6273,"direction":44},"Contacts",[],{"type":37,"text":6275,"spans":6276,"direction":44},"Media\nNicole Sullivan\nGregory FCA\nnsullivan@gregoryfca.com",[6277,6278],{"start":41,"end":1859,"type":50},{"start":55,"end":3221,"type":62,"data":6279},{"link_type":64,"url":2382,"target":66},{"type":37,"text":97,"spans":6281,"direction":44},[],"text_component$3104fd4b-fd85-4efb-b1dc-76ba654bfd0d",{},{"link_type":125},[],[],[],"2024-07-18T11:00:00+0000",{"dimensions":6290,"alt":34,"copyright":34,"url":6291,"id":6292,"edit":6293},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZpk8AB5LeNNTxR1G_Press-Releases-ERIN-CHARLIE-COCEO-thumb3.jpg?auto=format,compress","Zpk8AB5LeNNTxR1G",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":6295,"alt":34,"copyright":34,"url":6296,"id":6297,"edit":6298},{"width":2503,"height":2504},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZpk52h5LeNNTxR0R_CONGRATS_ERINCHARLIE_THUMB.png?auto=format,compress","Zpk52h5LeNNTxR0R",{"x":41,"y":41,"zoom":140,"background":141},[],[6301],{"type":37,"text":6302,"spans":6303,"direction":44},"Leadership Elevation: Charlie Neer and Erin Madorsky as Co-CEOs",[],[6305],{"type":37,"text":6306,"spans":6307,"direction":44},"Proven leaders to propel the next phase of growth through strategic investments in technology innovation, industry partnerships, and exceptional talent",[],[6309],{"type":37,"text":6218,"spans":6310,"direction":44},[],[6312],{"type":37,"text":6306,"spans":6313,"direction":44},[],{"dimensions":6315,"alt":34,"copyright":34,"url":6316,"id":6317,"edit":6318},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZpk8HR5LeNNTxR1N_CONGRATS_ERINCHARLIE.jpg?auto=format%2Ccompress&rect=0%2C1%2C2500%2C1306&w=1200&h=627","Zpk8HR5LeNNTxR1N",{"x":41,"y":140,"zoom":140,"background":141},{"id":6320,"uid":6321,"url":34,"type":9,"href":6322,"tags":6323,"first_publication_date":6324,"last_publication_date":6324,"slugs":6325,"linked_documents":6327,"lang":192,"alternate_languages":6328,"data":6329},"ZxgFrhoAAEEAxxiW","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-mumbai-news-network","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFrhoAAEEAxxiW%22%29+%5D%5D",[],"2024-10-22T20:39:38+0000",[6326],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---mumbai-news-network",[],[],{"title":6330,"external_link":6331,"slices":6334,"author_name":34,"author_position":34,"author_description":34,"author_image":6335,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6336,"contact_formid":34,"contact_title":6337,"contact_description":6338,"contact_cta":34,"url_form_triggers":6339,"category":1111,"date":6340,"featured_image":6341,"thumbnail":6349,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6350,"meta_title":6351,"meta_description":6352,"og_title":6353,"og_description":6354,"og_image":6355,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Mumbai News Network",{"link_type":64,"key":6332,"url":6333,"target":66},"a8ed432d-9abf-4d5e-9447-55980a9169a9","https:\u002F\u002Fmumbainewsnetworks.blogspot.com\u002F2024\u002F07\u002Finnovative-minds-converge-at-miq.html",[],{},{"link_type":125},[],[],[],"2024-07-17T12:36:00+0000",{"dimensions":6342,"alt":6345,"copyright":34,"url":6346,"id":6347,"edit":6348},{"width":6343,"height":6344},700,490,"India team group at HackiQ","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurIJ7VsGrYSviKJ_1InnovativemindsconvergeatMiQBengaluru%27sHackiQ2024-CXOToday.jpg?auto=format,compress","ZurIJ7VsGrYSviKJ",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6357,"uid":6358,"url":34,"type":9,"href":6359,"tags":6360,"first_publication_date":6361,"last_publication_date":6362,"slugs":6363,"linked_documents":6365,"lang":192,"alternate_languages":6366,"data":6367},"ZxgFpBoAAEoAxxiD","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-smart-business-news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFpBoAAEoAxxiD%22%29+%5D%5D",[],"2024-10-22T20:39:39+0000","2024-10-22T20:55:42+0000",[6364],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---smart-business-news",[],[],{"title":6368,"external_link":6369,"slices":6372,"author_name":34,"author_position":34,"author_description":34,"author_image":6373,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6374,"contact_formid":34,"contact_title":6375,"contact_description":6376,"contact_cta":34,"url_form_triggers":6377,"category":1111,"date":6378,"featured_image":6379,"thumbnail":6385,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6386,"meta_title":6387,"meta_description":6388,"og_title":6389,"og_description":6390,"og_image":6391,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Smart Business News",{"link_type":64,"key":6370,"url":6371,"target":66},"913e6a23-fd64-408a-ae3d-bbec766a6bcb","https:\u002F\u002Fsmartbusinesnews.com\u002Fbusiness\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F",[],{},{"link_type":125},[],[],[],"2024-07-17T12:35:00+0000",{"dimensions":6380,"alt":34,"copyright":34,"url":6382,"id":6383,"edit":6384},{"width":6381,"height":3828},205,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurTubVsGrYSvixE_8-News-Smart-Business-News.png?auto=format,compress","ZurTubVsGrYSvixE",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6393,"uid":6394,"url":34,"type":9,"href":6395,"tags":6396,"first_publication_date":6324,"last_publication_date":6324,"slugs":6397,"linked_documents":6399,"lang":192,"alternate_languages":6400,"data":6401},"ZxgFqRoAAE0AxxiN","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-online-media-cafe","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFqRoAAE0AxxiN%22%29+%5D%5D",[],[6398],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---online-media-cafe",[],[],{"title":6402,"external_link":6403,"slices":6406,"author_name":34,"author_position":34,"author_description":34,"author_image":6407,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6408,"contact_formid":34,"contact_title":6409,"contact_description":6410,"contact_cta":34,"url_form_triggers":6411,"category":1111,"date":6412,"featured_image":6413,"thumbnail":6420,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6421,"meta_title":6422,"meta_description":6423,"og_title":6424,"og_description":6425,"og_image":6426,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Online Media Cafe",{"link_type":64,"key":6404,"url":6405,"target":66},"c6ea8eea-11af-4d22-a941-07f394bf5c84","https:\u002F\u002Fonlinemediacafe.com\u002Fbusiness\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F",[],{},{"link_type":125},[],[],[],"2024-07-17T12:34:00+0000",{"dimensions":6414,"alt":34,"copyright":34,"url":6417,"id":6418,"edit":6419},{"width":6415,"height":6416},4096,3072,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurQiLVsGrYSviks_72024HackiQ-OnlineMediaCage.jpg?auto=format,compress","ZurQiLVsGrYSviks",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6428,"uid":6429,"url":34,"type":9,"href":6430,"tags":6431,"first_publication_date":5971,"last_publication_date":5971,"slugs":6432,"linked_documents":6434,"lang":192,"alternate_languages":6435,"data":6436},"ZxgFyhoAAEIAxxjS","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-mumbai-news-express","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFyhoAAEIAxxjS%22%29+%5D%5D",[],[6433],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---mumbai-news-express",[],[],{"title":6437,"external_link":6438,"slices":6441,"author_name":34,"author_position":34,"author_description":34,"author_image":6442,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6443,"contact_formid":34,"contact_title":6444,"contact_description":6445,"contact_cta":34,"url_form_triggers":6446,"category":1111,"date":6447,"featured_image":6448,"thumbnail":6451,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6452,"meta_title":6453,"meta_description":6454,"og_title":6455,"og_description":6456,"og_image":6457,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Mumbai News Express",{"link_type":64,"key":6439,"url":6440,"target":66},"3d80c9ba-a5de-4fdd-97dc-4a8fec25e686","https:\u002F\u002Fmumbainewsexpress.com\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F",[],{},{"link_type":125},[],[],[],"2024-07-17T12:33:00+0000",{"dimensions":6449,"alt":6345,"copyright":34,"url":6346,"id":6347,"edit":6450},{"width":6343,"height":6344},{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6459,"uid":6460,"url":34,"type":9,"href":6461,"tags":6462,"first_publication_date":6463,"last_publication_date":6463,"slugs":6464,"linked_documents":6465,"lang":192,"alternate_languages":6466,"data":6467},"ZxgFvBoAAEEAxxiz","innovative-minds-converge-at-miq-bengalurus-hackiq-2024---mediabrief","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFvBoAAEEAxxiz%22%29+%5D%5D",[],"2024-10-22T20:39:37+0000",[6460],[],[],{"title":6468,"external_link":6469,"slices":6472,"author_name":34,"author_position":34,"author_description":34,"author_image":6473,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6474,"contact_formid":34,"contact_title":6475,"contact_description":6476,"contact_cta":34,"url_form_triggers":6477,"category":1111,"date":6478,"featured_image":6479,"thumbnail":6484,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6485,"meta_title":6486,"meta_description":6487,"og_title":6488,"og_description":6489,"og_image":6490,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Mediabrief",{"link_type":64,"key":6470,"url":6471,"target":66},"a49647e8-efb0-4417-afb0-708a9490d779","https:\u002F\u002Fmediabrief.com\u002Fhackiq-2024\u002F",[],{},{"link_type":125},[],[],[],"2024-07-17T12:32:00+0000",{"dimensions":6480,"alt":34,"copyright":34,"url":6481,"id":6482,"edit":6483},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurPsbVsGrYSviiF_4News-MediaBrief-HackiQ24.png?auto=format,compress","ZurPsbVsGrYSviiF",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6492,"uid":6493,"url":34,"type":9,"href":6494,"tags":6495,"first_publication_date":5971,"last_publication_date":5971,"slugs":6496,"linked_documents":6498,"lang":192,"alternate_languages":6499,"data":6500},"ZxgFxRoAAEIAxxjH","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-silicon-village","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFxRoAAEIAxxjH%22%29+%5D%5D",[],[6497],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---silicon-village",[],[],{"title":6501,"external_link":6502,"slices":6505,"author_name":34,"author_position":34,"author_description":34,"author_image":6506,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6507,"contact_formid":34,"contact_title":6508,"contact_description":6509,"contact_cta":34,"url_form_triggers":6510,"category":1111,"date":6511,"featured_image":6512,"thumbnail":6519,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6520,"meta_title":6521,"meta_description":6522,"og_title":6523,"og_description":6524,"og_image":6525,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Silicon Village",{"link_type":64,"key":6503,"url":6504,"target":66},"43899a26-1bc9-4714-94db-70ae55eecc5a","https:\u002F\u002Fblogspot.siliconvillage.net\u002F2024\u002F07\u002Finnovative-minds-converge-at-miq.html",[],{},{"link_type":125},[],[],[],"2024-07-17T12:31:00+0000",{"dimensions":6513,"alt":34,"copyright":34,"url":6516,"id":6517,"edit":6518},{"width":6514,"height":6515},400,266,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurOULVsGrYSvidW_4-Silicon-Village.jpg?auto=format,compress","ZurOULVsGrYSvidW",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6527,"uid":6528,"url":34,"type":9,"href":6529,"tags":6530,"first_publication_date":6463,"last_publication_date":6463,"slugs":6531,"linked_documents":6533,"lang":192,"alternate_languages":6534,"data":6535},"ZxgFwBoAAEwAxxi9","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-media-bulletins","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFwBoAAEwAxxi9%22%29+%5D%5D",[],[6532],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---media-bulletins",[],[],{"title":6536,"external_link":6537,"slices":6540,"author_name":34,"author_position":34,"author_description":34,"author_image":6541,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6542,"contact_formid":34,"contact_title":6543,"contact_description":6544,"contact_cta":34,"url_form_triggers":6545,"category":1111,"date":6546,"featured_image":6547,"thumbnail":6552,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6553,"meta_title":6554,"meta_description":6555,"og_title":6556,"og_description":6557,"og_image":6558,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Media Bulletins",{"link_type":64,"key":6538,"url":6539,"target":66},"01a1190a-4c4d-44af-9dc8-b60d25c7da2d","https:\u002F\u002Fmediabulletins.com\u002Fbusiness\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F#google_vignette",[],{},{"link_type":125},[],[],[],"2024-07-17T12:30:00+0000",{"dimensions":6548,"alt":34,"copyright":34,"url":6549,"id":6550,"edit":6551},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurNUrVsGrYSviZv_3-News-Media-Bulletins.png?auto=format,compress","ZurNUrVsGrYSviZv",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6560,"uid":6561,"url":34,"type":9,"href":6562,"tags":6563,"first_publication_date":6463,"last_publication_date":6463,"slugs":6564,"linked_documents":6566,"lang":192,"alternate_languages":6567,"data":6568},"ZxgFtxoAAEkAxxiq","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-business-news-this-week","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFtxoAAEkAxxiq%22%29+%5D%5D",[],[6565],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---business-news-this-week",[],[],{"title":6569,"external_link":6570,"slices":6573,"author_name":34,"author_position":34,"author_description":34,"author_image":6574,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6575,"contact_formid":34,"contact_title":6576,"contact_description":6577,"contact_cta":34,"url_form_triggers":6578,"category":1111,"date":6579,"featured_image":6580,"thumbnail":6585,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6586,"meta_title":6587,"meta_description":6588,"og_title":6589,"og_description":6590,"og_image":6591,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - Business News This Week",{"link_type":64,"key":6571,"url":6572,"target":66},"458b4059-77e8-4fda-9ff8-315fa140149e","https:\u002F\u002Fbusinessnewsthisweek.com\u002Fbusiness\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F#google_vignette",[],{},{"link_type":125},[],[],[],"2024-07-17T12:29:00+0000",{"dimensions":6581,"alt":34,"copyright":34,"url":6582,"id":6583,"edit":6584},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZurJubVsGrYSviPb_2-Innovative-minds-converge-at-MiQ-Bengaluru%27s-HackiQ-2024---BNTW.jpg?auto=format,compress","ZurJubVsGrYSviPb",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6593,"uid":6594,"url":34,"type":9,"href":6595,"tags":6596,"first_publication_date":6463,"last_publication_date":6463,"slugs":6597,"linked_documents":6599,"lang":192,"alternate_languages":6600,"data":6601},"ZxgFshoAAEEAxxig","innovative-minds-converge-at-miq-bengalurus-hackiq-2024-cxo-today","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgFshoAAEEAxxig%22%29+%5D%5D",[],[6598],"innovative-minds-converge-at-miq-bengalurus-hackiq-2024---cxo-today",[],[],{"title":6602,"external_link":6603,"slices":6606,"author_name":34,"author_position":34,"author_description":34,"author_image":6607,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6608,"contact_formid":34,"contact_title":6609,"contact_description":6610,"contact_cta":34,"url_form_triggers":6611,"category":1111,"date":6612,"featured_image":6613,"thumbnail":6616,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6617,"meta_title":6618,"meta_description":6619,"og_title":6620,"og_description":6621,"og_image":6622,"no_index":491},"Innovative minds converge at MiQ Bengaluru's HackiQ 2024 - CXO Today",{"link_type":64,"key":6604,"url":6605,"target":66},"8dfaba14-8a54-463f-9c8e-51c421419fb6","https:\u002F\u002Fcxotoday.com\u002Fpress-release\u002Finnovative-minds-converge-at-miq-bengalurus-hackiq-2024\u002F",[],{},{"link_type":125},[],[],[],"2024-07-17T12:28:00+0000",{"dimensions":6614,"alt":6345,"copyright":34,"url":6346,"id":6347,"edit":6615},{"width":6343,"height":6344},{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":6624,"uid":6625,"url":34,"type":9,"href":6626,"tags":6627,"first_publication_date":6628,"last_publication_date":6629,"slugs":6630,"linked_documents":6632,"lang":192,"alternate_languages":6633,"data":6634},"ZxgGBxoAAEwAxxlc","hoppr-a-unique-ctv-platform-establishes-partnership-with-miq-in-singapore","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGBxoAAEwAxxlc%22%29+%5D%5D",[],"2024-10-22T20:39:32+0000","2026-04-27T16:34:38+0000",[6631],"hoppr-partners-with-miq-us-in-singapore",[],[],{"title":6635,"external_link":6636,"slices":6637,"author_name":290,"author_position":34,"author_description":34,"author_image":6712,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":6713,"contact_formid":34,"contact_title":6714,"contact_description":6715,"contact_cta":34,"url_form_triggers":6716,"category":131,"date":6717,"featured_image":6718,"thumbnail":6723,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":6729,"meta_title":6730,"meta_description":6734,"og_title":6738,"og_description":6742,"og_image":6745,"no_index":123},"Hoppr Partners with MiQ US in Singapore",{"link_type":27},[6638],{"variation":30,"version":31,"items":6639,"primary":6640,"id":6711,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":6641,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[6642,6647,6651,6654,6657,6660,6663,6666,6669,6672,6674,6678,6683,6689,6692,6700,6704],{"type":37,"text":6643,"spans":6644,"direction":44},"Partnership enhances access to Advanced TV solutions for MiQ’s customers using new ultra-premium inventory.",[6645],{"start":41,"end":6646,"type":43},107,{"type":37,"text":6648,"spans":6649,"direction":44},"SINGAPORE – June 25, 2024 – MiQ, a programmatic media partner to brands and agencies, today announced a partnership agreement in Singapore with Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view. MiQ is Hoppr’s preferred managed service activation partner in Singapore.",[6650],{"start":41,"end":442,"type":50},{"type":37,"text":6652,"spans":6653,"direction":44},"Global programmatic media partner MiQ is on a mission to develop the most comprehensive Advanced TV (ATV) solution in the market. As part of its efforts, the company now has the world’s largest and most diverse TV data footprint, fuelling the industry’s most powerful TV intelligence. MiQ’s mission has further progressed in APAC with this new partnership. Hoppr’s patented platform uses audience behaviour and insights to deliver a guaranteed view of an advert on the largest screen in the home.",[],{"type":37,"text":6655,"spans":6656,"direction":44},"Together, Hoppr and MiQ will deliver solutions that are designed to solve one of the TV industry’s biggest challenges to date: fragmentation leading to a reduction in advertising reach across audience viewing. To enable brands to target the audience they want to reach, MiQ and Hoppr will allow advertisers to plan the audience and buy inventory that will deliver a guaranteed watch of their ad. The level of precision achieved ensures that advertising messages are delivered to the most relevant household audiences, maximising the impact and effectiveness of each campaign. Both parties are assessing opportunities to expand their partnership to include the future launch of enhanced Advanced TV capabilities for Singapore across linear, streaming and YouTube.",[],{"type":37,"text":6658,"spans":6659,"direction":44},"James Parker, SEA Managing Director at MiQ, said, “This partnership is an exciting step forward in bringing powerful Advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of Advanced TV - one of data driven video convergence across linear and streaming, that brings together the reach of TV with the targeting and performance of programmatic.\"",[],{"type":37,"text":6661,"spans":6662,"direction":44},"“The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an advert that will be consumed by an audience in its entirety”, commented Joe Prusz, CEO of Hoppr. “We help advertisers access the hard-to-reach audience who aren’t watching linear TV. We share MiQ’s view of the future of Advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.”",[],{"type":37,"text":6664,"spans":6665,"direction":44},"Both MiQ and Hoppr have a shared vision in this age of Advanced TV, where data-driven video converges across linear and digital. This partnership follows MiQ’s recent global expansion of",[],{"type":37,"text":6667,"spans":6668,"direction":44},"TV Intelligence to the UK and Australia, reiterating MiQ’s commitment to better the future of TV consumption and audience engagement.",[],{"type":37,"text":6670,"spans":6671,"direction":44},"-ENDS-",[],{"type":37,"text":97,"spans":6673,"direction":44},[],{"type":37,"text":6675,"spans":6676,"direction":44},"Media contact:",[6677],{"start":41,"end":689,"type":50},{"type":37,"text":6679,"spans":6680,"direction":44},"MiQ Rochelle Burbury, Third Avenue Consulting rochelle@thirdavenue.com.au",[6681],{"start":752,"end":2451,"type":62,"data":6682},{"link_type":64,"url":768,"target":66},{"type":37,"text":6684,"spans":6685,"direction":44},"Hoppr Lorna Cobbett +44 7771 344 781 lorna@wearebluejohn.com",[6686],{"start":1402,"end":5890,"type":62,"data":6687},{"link_type":64,"url":6688,"target":66},"mailto:lorna@wearebluejohn.com",{"type":37,"text":439,"spans":6690,"direction":44},[6691],{"start":41,"end":442,"type":50},{"type":37,"text":6693,"spans":6694,"direction":44},"We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. To learn more about MiQ, please visit wearemiq.com.",[6695],{"start":6696,"end":6697,"type":62,"data":6698},476,488,{"link_type":64,"url":6699,"target":66},"https:\u002F\u002Fwww.wearemiq.com",{"type":37,"text":6701,"spans":6702,"direction":44},"About Hoppr",[6703],{"start":41,"end":103,"type":50},{"type":37,"text":6705,"spans":6706,"direction":44},"We’re Hoppr and our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com",[6707],{"start":6708,"end":4237,"type":62,"data":6709},655,{"link_type":64,"url":6710,"target":66},"https:\u002F\u002Fwww.hopprtv.com","text_component$f8e6ad7c-496f-472e-805c-787e39b75d63",{},{"link_type":125},[],[],[],"2024-06-26T01:00:00+0000",{"dimensions":6719,"alt":34,"copyright":34,"url":6720,"id":6721,"edit":6722},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZnmeBJbWFbowe0AN_MiQxHoppr-PR-Singapore.jpg?auto=format,compress","ZnmeBJbWFbowe0AN",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":6724,"alt":34,"copyright":34,"url":6726,"id":6727,"edit":6728},{"width":6725,"height":1417},661,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZnmeBZbWFbowe0AO_MiQxHoppr-PR-Singapore2.jpg?auto=format,compress","ZnmeBZbWFbowe0AO",{"x":41,"y":41,"zoom":140,"background":141},[],[6731],{"type":37,"text":6732,"spans":6733,"direction":44},"Partners with Hoppr for CTV in Singapore",[],[6735],{"type":37,"text":6736,"spans":6737,"direction":44},"Partnership enhances access to Advanced TV solutions for MiQ’s customers using new ultra-premium inventory",[],[6739],{"type":37,"text":6740,"spans":6741,"direction":44},"Hoppr, a unique CTV platform, establishes partnership with MiQ in Singapore",[],[6743],{"type":37,"text":6643,"spans":6744,"direction":44},[],{"dimensions":6746,"alt":34,"copyright":34,"url":6747,"id":6721,"edit":6748},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZnmeBJbWFbowe0AN_MiQxHoppr-PR-Singapore.jpg?auto=format%2Ccompress&rect=0%2C1%2C1600%2C836&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":6750,"uid":6751,"url":34,"type":9,"href":6752,"tags":6753,"first_publication_date":5050,"last_publication_date":6754,"slugs":6755,"linked_documents":6757,"lang":192,"alternate_languages":6758,"data":6759},"ZxgGKBoAAEwAxxmm","frequency-imbalance-plagues-political-advertisers-across-both-ctv-linear-tv-miq-analysis-finds","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGKBoAAEwAxxmm%22%29+%5D%5D",[],"2026-08-19T14:23:11+0000",[6756],"political-ad-frequency-issues-in-ctv-and-linear-tv",[],[],{"title":6760,"external_link":6761,"slices":6762,"author_name":34,"author_position":34,"author_description":34,"author_image":6847,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":6848,"contact_formid":34,"contact_title":6849,"contact_description":6850,"contact_cta":34,"url_form_triggers":6851,"category":131,"date":6854,"featured_image":6855,"thumbnail":6861,"featured_description":34,"show_updated_on":123,"hide_listing":123,"articles":6866,"meta_title":6869,"meta_description":6873,"og_title":6874,"og_description":6875,"og_image":6876,"no_index":123},"Political Ad Frequency Issues in CTV and Linear TV",{"link_type":27},[6763,6783,6797],{"variation":30,"version":31,"items":6764,"primary":6765,"id":6782,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":6766,"content":6767,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},"Frequency imbalance plagues political advertisers across both CTV and Linear TV, MiQ analysis finds",[6768,6773,6775],{"type":37,"text":6769,"spans":6770,"direction":44}," New data reveals CTV suffers the same frequency skew as linear, with 20% of households reviewing over 80% of ads, underscoring the need for a more strategic approach.",[6771,6772],{"start":41,"end":4444,"type":50},{"start":140,"end":4444,"type":43},{"type":37,"text":97,"spans":6774,"direction":44},[],{"type":37,"text":6776,"spans":6777,"direction":44},"NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20% of households received over 80% of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to reassess their media buying strategies.",[6778,6780],{"start":103,"end":49,"type":62,"data":6779},{"link_type":64,"url":6232,"target":66},{"start":4043,"end":398,"type":62,"data":6781},{"link_type":64,"url":6699,"target":66},"text_component$dac1afa2-96d9-467c-b8dd-1892b4ded842",{"variation":30,"version":31,"items":6784,"primary":6794,"id":6795,"slice_type":6796,"slice_label":34},[6785],{"content":6786,"position":6790,"logo":6791,"thumbnail":6792,"cta_link":6793,"cta_text":34},[6787],{"type":37,"text":6788,"spans":6789,"direction":44},"The long-standing perception has been that shifting ad spend from linear TV to CTV would help flatten the frequency curve",[],[],{},{},{"link_type":27},{"anchor_id":34,"items_per_row":34,"alignment":123},"quotes$6cffb20c-2449-4f92-91c4-1a88b79c6b64","quotes",{"variation":30,"version":31,"items":6798,"primary":6799,"id":6846,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":6800,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[6801,6804,6807,6810,6814,6826,6829,6832,6839,6843],{"type":37,"text":6802,"spans":6803,"direction":44},"Spanning 100 million CTV and 288 million linear TV impressions across 9.2 million devices between January 1, 2024 and May 29, 2024, MiQ’s analysis shows striking disparities across both channels:",[],{"type":382,"text":6805,"spans":6806,"direction":44},"On CTV, 80% of targeted households received only 19% of tracked impressions at an average frequency of 4.5x, while the remaining 20% of households were inundated with 81% of impressions at an alarming average frequency of 77.",[],{"type":382,"text":6808,"spans":6809,"direction":44},"On linear TV, 80% of households accounted for only 20% of tracked impressions at an average frequency of 18x, with the top 20% of households receiving 80% of impressions at an astonishing average frequency of 301",[],{"type":37,"text":6811,"spans":6812,"direction":44},"\"The long-standing perception has been that shifting ad spend from linear TV to CTV would help flatten the frequency curve,\" said Jesse Contario, MiQ’s RVP of Political. \"However, our analysis clearly demonstrates that the frequency skew on CTV is just as problematic as it is on linear TV today. Simply buying streaming does not inherently solve the challenge; how you buy streaming is what matters most.”",[6813],{"start":416,"end":4316,"type":43},{"type":37,"text":6815,"spans":6816,"direction":44},"These insights build upon MiQ's recent report, “The Political Media Remix 2.0: Making Your Political TV Buys Smarter.” With households now accessing an average of seven streaming services and audience overlap reaching up to 64% across major CTV apps, the report further spotlights the growing fragmentation of the video landscape, the implications of the frequency skew on CTV as well as linear, and the critical need for data-driven, cross-platform strategies as well as actionable ways to effectively manage reach, optimize TV buys, and minimize ad waste.",[6817],{"start":377,"end":3039,"type":62,"data":6818},{"id":6819,"type":6820,"tags":6821,"lang":192,"slug":6822,"first_publication_date":6823,"last_publication_date":6824,"uid":6825,"link_type":125,"isBroken":123},"Zxf5ORoAAEMAxwEf","article_whitepaper",[],"political-tv-buys-a-digital-media-remix","2024-10-22T20:40:45+0000","2026-01-22T10:15:09+0000","the-political-remix-how-digital-can-make-political-tv-buys-smarter",{"type":37,"text":6827,"spans":6828,"direction":44},"\"Whether for city council or for POTUS, in high-pressure elections, every vote matters and political advertisers can’t afford to squander opportunities,” added Contario. “Partnering with experts like MiQ who not only offer access to impactful inventory but also advanced data and optimization tools is paramount. This empowers campaigns to engage the right voters at the household level with optimal frequency across linear and CTV – a crucial capability that can tip the scales between victory and defeat, particularly in an election year where several contests are yet again projected to be won or lost by less than 1% of the vote.\"",[],{"type":37,"text":6830,"spans":6831,"direction":44},"MiQ's political advertising solutions harness the industry's largest and most diversified TV data spine, encompassing ACR data from over 50 million households and 70 million devices. Its agnostic tools are helping 250+ of the top political advertisers pinpoint and engage voters often missed by conventional linear and CTV buys. In fact, the company's programmatic approach recently empowered a major campaign to connect with nearly 30,000 previously unreached voters in a critical primary state, ultimately engaging 10% of the electorate while significantly reducing wasted impressions.",[],{"type":37,"text":6833,"spans":6834,"direction":44},"As the 2024 election cycle intensifies, MiQ is ready to support campaigns and causes at every level. Backed by a team of experienced political experts based in Washington, D.C., MiQ combines its extensive data and advanced technology with a deep understanding of the fast-paced political landscape to successfully launch same-day campaigns up and down the ballot. To learn more about MiQ’s comprehensive political advertising solutions, visit: https:\u002F\u002Fwearemiq.com\u002Fpolitics. ",[6835],{"start":3991,"end":6836,"type":62,"data":6837},473,{"link_type":64,"url":6838,"target":66},"https:\u002F\u002Fwearemiq.com\u002Fpolitics",{"type":37,"text":6840,"spans":6841,"direction":44},"About MiQ\nWe’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[6842],{"start":41,"end":4197,"type":50},{"type":37,"text":6844,"spans":6845,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players list since 2020.",[],"text_component$9dd86b40-a79a-4116-81e9-640c5368595b",{},{"link_type":125},[],[],[6852],{"trigger":34,"form":6853},{"link_type":125},"2024-06-24T11:00:00+0000",{"dimensions":6856,"alt":34,"copyright":34,"url":6858,"id":6859,"edit":6860},{"width":301,"height":6857},836,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZoK1Rx5LeNNTwrr2_FrequencyimbalanceplaguespoliticaladvertisersacrossbothCTV%26LinearTV%2CMiQanalysisfindsheader.png?auto=format,compress","ZoK1Rx5LeNNTwrr2",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":6862,"alt":34,"copyright":34,"url":6863,"id":6864,"edit":6865},{"width":2616,"height":3836},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZoK1Rh5LeNNTwrrz_FrequencyimblanceplaguespoliticaladvertisersacrossbothCTV%26LinearTV%2CMiQanalysisfinds-thumb.png?auto=format%2Ccompress&rect=0%2C0%2C424%2C507&w=424&h=507","ZoK1Rh5LeNNTwrrz",{"x":41,"y":41,"zoom":140,"background":141},[6867],{"related_article":6868},{"link_type":125},[6870],{"type":37,"text":6871,"spans":6872,"direction":44},"Addressing Political Ad Frequency Imbalance in CTV and Linear TV",[],[],[],[],{},{"id":6878,"uid":6879,"url":34,"type":9,"href":6880,"tags":6881,"first_publication_date":6074,"last_publication_date":6882,"slugs":6883,"linked_documents":6885,"lang":192,"alternate_languages":6886,"data":6887},"ZxgGGhoAAE4AxxmI","emarketer-social-search-trends-2024","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGGhoAAE4AxxmI%22%29+%5D%5D",[],"2025-01-23T10:49:32+0000",[6884],"emarketer-social-search-trends-for-2024",[],[],{"title":6888,"external_link":6889,"slices":6892,"author_name":34,"author_position":34,"author_description":34,"author_image":6893,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6894,"contact_formid":34,"contact_title":6895,"contact_description":6896,"contact_cta":34,"url_form_triggers":6897,"category":1111,"date":6898,"featured_image":6899,"thumbnail":6904,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6905,"meta_title":6906,"meta_description":6910,"og_title":6911,"og_description":6912,"og_image":6913,"no_index":491},"eMarketer Social Search Trends for 2024",{"link_type":64,"key":6890,"url":6891,"target":66},"b7d8a2d1-7e91-4876-af39-9ced32130890","https:\u002F\u002Fwww.emarketer.com\u002Fcontent\u002Fsocial-search-trends-2024",[],{},{"link_type":125},[],[],[],"2024-06-04T12:28:00+0000",{"dimensions":6900,"alt":34,"copyright":34,"url":6901,"id":6902,"edit":6903},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxfsJm069VX1xA2_MiQ-EMarketer-News-100.jpg?auto=format,compress","ZmxfsJm069VX1xA2",{"x":41,"y":41,"zoom":140,"background":141},{},[],[6907],{"type":37,"text":6908,"spans":6909,"direction":44},"eMarketer's 2024 Social Search Trends",[],[],[],[],{},{"id":6915,"uid":6916,"url":34,"type":9,"href":6917,"tags":6918,"first_publication_date":6919,"last_publication_date":6920,"slugs":6921,"linked_documents":6923,"lang":192,"alternate_languages":6924,"data":6925},"ZxgF-RoAAEcAxxk9","miq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF-RoAAEcAxxk9%22%29+%5D%5D",[],"2024-10-22T20:39:33+0000","2025-01-23T10:48:53+0000",[6922],"cybersecurity-summit-on-ai-innovations--privacy",[],[],{"title":6926,"external_link":6927,"slices":6930,"author_name":34,"author_position":34,"author_description":34,"author_image":6931,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6932,"contact_formid":34,"contact_title":6933,"contact_description":6934,"contact_cta":34,"url_form_triggers":6935,"category":1111,"date":6936,"featured_image":6937,"thumbnail":6943,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6944,"meta_title":6945,"meta_description":6948,"og_title":6949,"og_description":6950,"og_image":6951,"no_index":491},"Cybersecurity Summit on AI Innovations & Privacy",{"link_type":64,"key":6928,"url":6929,"target":66},"efde06b1-6e24-4779-8828-813ee7648a62","https:\u002F\u002Fwww.passionateinmarketing.com\u002Fmiq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy\u002F",[],{},{"link_type":125},[],[],[],"2024-06-04T08:00:00+0000",{"dimensions":6938,"alt":34,"copyright":34,"url":6940,"id":6941,"edit":6942},{"width":6939,"height":3988},768,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxhTpm069VX1xCn_IN-News-MiQandISC2BangaloreChapterHostLandmarkCybersecuritySummitonAIInnovationsandPrivacy-768x432.jpg?auto=format,compress","ZmxhTpm069VX1xCn",{"x":41,"y":41,"zoom":140,"background":141},{},[],[6946],{"type":37,"text":6926,"spans":6947,"direction":44},[],[],[],[],{},{"id":6953,"uid":6954,"url":34,"type":9,"href":6955,"tags":6956,"first_publication_date":6074,"last_publication_date":6957,"slugs":6958,"linked_documents":6959,"lang":192,"alternate_languages":6960,"data":6961},"ZxgGFRoAAEQAxxl_","miq-and-isc2-bangalore-chapter-host-landmark-cyber-cxotoday","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGFRoAAEQAxxl_%22%29+%5D%5D",[],"2025-01-23T10:48:55+0000",[6922],[],[],{"title":6926,"external_link":6962,"slices":6965,"author_name":34,"author_position":34,"author_description":34,"author_image":6966,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":6967,"contact_formid":34,"contact_title":6968,"contact_description":6969,"contact_cta":34,"url_form_triggers":6970,"category":1111,"date":6971,"featured_image":6972,"thumbnail":6977,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":6978,"meta_title":6979,"meta_description":6983,"og_title":6984,"og_description":6985,"og_image":6986,"no_index":123},{"link_type":64,"key":6963,"url":6964,"target":66},"95251b57-804d-4d59-8c71-474664b65dc0","https:\u002F\u002Fcxotoday.com\u002Fpress-release\u002Fmiq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy\u002F",[],{},{"link_type":125},[],[],[],"2024-06-03T11:00:00+0000",{"dimensions":6973,"alt":34,"copyright":34,"url":6974,"id":6975,"edit":6976},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxi1pm069VX1xEV_MiQ-CXOtoday-News-100.jpg?auto=format,compress","Zmxi1pm069VX1xEV",{"x":41,"y":41,"zoom":140,"background":141},{},[],[6980],{"type":37,"text":6981,"spans":6982,"direction":44},"Landmark Cybersecurity Summit on AI & Privacy Innovations",[],[],[],[],{},{"id":6988,"uid":6989,"url":34,"type":9,"href":6990,"tags":6991,"first_publication_date":6992,"last_publication_date":6993,"slugs":6994,"linked_documents":6996,"lang":192,"alternate_languages":6997,"data":6998},"ZxgGDBoAAEcAxxlp","miq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy-apnnews","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGDBoAAEcAxxlp%22%29+%5D%5D",[],"2024-10-22T20:39:31+0000","2025-01-23T10:49:28+0000",[6995],"hosting-cybersecurity-summit-on-ai-and-privacy",[],[],{"title":6999,"external_link":7000,"slices":7003,"author_name":34,"author_position":34,"author_description":34,"author_image":7004,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7005,"contact_formid":34,"contact_title":7006,"contact_description":7007,"contact_cta":34,"url_form_triggers":7008,"category":1111,"date":7009,"featured_image":7010,"thumbnail":7015,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7016,"meta_title":7017,"meta_description":7020,"og_title":7021,"og_description":7022,"og_image":7023,"no_index":491},"Hosting Cybersecurity Summit on AI and Privacy",{"link_type":64,"key":7001,"url":7002,"target":66},"2d2b58d1-a399-4441-b04d-5a46857969fc","https:\u002F\u002Fwww.apnnews.com\u002Fmiq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy\u002F",[],{},{"link_type":125},[],[],[],"2024-06-03T08:00:00+0000",{"dimensions":7011,"alt":34,"copyright":34,"url":7012,"id":7013,"edit":7014},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxmX5m069VX1xHn_MiQ-APN-News-News-100.jpg?auto=format,compress","ZmxmX5m069VX1xHn",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7018],{"type":37,"text":6999,"spans":7019,"direction":44},[],[],[],[],{},{"id":7025,"uid":7026,"url":34,"type":9,"href":7027,"tags":7028,"first_publication_date":6628,"last_publication_date":7029,"slugs":7030,"linked_documents":7032,"lang":192,"alternate_languages":7033,"data":7034},"ZxgGAhoAAD8AxxlS","the-debate-over-premium-content-is-holding-back-programmatic-ctv-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGAhoAAD8AxxlS%22%29+%5D%5D",[],"2025-01-23T10:49:03+0000",[7031],"premium-content-debate-impedes-ctv-programmatic",[],[],{"title":7035,"external_link":7036,"slices":7039,"author_name":34,"author_position":34,"author_description":34,"author_image":7040,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7041,"contact_formid":34,"contact_title":7042,"contact_description":7043,"contact_cta":34,"url_form_triggers":7044,"category":1111,"date":7045,"featured_image":7046,"thumbnail":7053,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7054,"meta_title":7055,"meta_description":7059,"og_title":7060,"og_description":7061,"og_image":7062,"no_index":491},"Premium Content Debate Impedes CTV Programmatic",{"link_type":64,"key":7037,"url":7038,"target":66},"9d389cfe-fabf-4265-937c-aa2da94ff873","https:\u002F\u002Fwww.adexchanger.com\u002Fctv-roundup\u002Fthe-debate-over-premium-content-is-holding-back-programmatic-ctv-growth\u002F",[],{},{"link_type":125},[],[],[],"2024-05-31T08:00:00+0000",{"dimensions":7047,"alt":34,"copyright":34,"url":7050,"id":7051,"edit":7052},{"width":7048,"height":7049},590,504,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxgmZm069VX1xBw_adexchanger-TheDebateOverPremiumContentIsHoldingBackProgrammaticCTVGrowth.webp?auto=format,compress","ZmxgmZm069VX1xBw",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7056],{"type":37,"text":7057,"spans":7058,"direction":44},"How Premium Content Impedes CTV Programmatic Growth",[],[],[],[],{},{"id":7064,"uid":7065,"url":34,"type":9,"href":7066,"tags":7067,"first_publication_date":6992,"last_publication_date":7068,"slugs":7069,"linked_documents":7070,"lang":192,"alternate_languages":7071,"data":7072},"ZxgGERoAAEcAxxl1","miq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy-the-masthead","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGERoAAEcAxxl1%22%29+%5D%5D",[],"2025-01-23T10:48:43+0000",[6922],[],[],{"title":6926,"external_link":7073,"slices":7076,"author_name":34,"author_position":34,"author_description":34,"author_image":7077,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7078,"contact_formid":34,"contact_title":7079,"contact_description":7080,"contact_cta":34,"url_form_triggers":7081,"category":1111,"date":7045,"featured_image":7082,"thumbnail":7087,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7088,"meta_title":7089,"meta_description":7092,"og_title":7093,"og_description":7094,"og_image":7095,"no_index":491},{"link_type":64,"key":7074,"url":7075,"target":66},"cbcab3c9-81dd-45b0-b9b7-ab1318dfceca","https:\u002F\u002Fthemasthead.in\u002Fpost\u002Fmiq-and-isc2-bangalore-chapter-host-landmark-cybersecurity-summit-on-ai-innovations-and-privacy",[],{},{"link_type":125},[],[],[],{"dimensions":7083,"alt":34,"copyright":34,"url":7084,"id":7085,"edit":7086},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmxmYJm069VX1xHo_MiQ-Masthead-News-100.jpg?auto=format,compress","ZmxmYJm069VX1xHo",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7090],{"type":37,"text":6926,"spans":7091,"direction":44},[],[],[],[],{},{"id":7097,"uid":7098,"url":34,"type":9,"href":7099,"tags":7100,"first_publication_date":6628,"last_publication_date":7101,"slugs":7102,"linked_documents":7104,"lang":192,"alternate_languages":7105,"data":7106},"ZxgF_hoAAEkAxxlG","focus-on-connected-tv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF_hoAAEkAxxlG%22%29+%5D%5D",[],"2025-01-23T10:48:24+0000",[7103],"connected-tv-focus",[],[],{"title":7107,"external_link":7108,"slices":7111,"author_name":34,"author_position":34,"author_description":34,"author_image":7112,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7113,"contact_formid":34,"contact_title":7114,"contact_description":7115,"contact_cta":34,"url_form_triggers":7116,"category":1111,"date":7117,"featured_image":7118,"thumbnail":7125,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7126,"meta_title":7127,"meta_description":7131,"og_title":7132,"og_description":7133,"og_image":7134,"no_index":491},"Connected TV Focus",{"link_type":64,"key":7109,"url":7110,"target":66},"0019c87b-c89f-40b1-879c-a702f86992b9","https:\u002F\u002Fwww.pm360online.com\u002Ffocus-on-connected-tv\u002F",[],{},{"link_type":125},[],[],[],"2024-05-22T11:00:00+0000",{"dimensions":7119,"alt":34,"copyright":34,"url":7122,"id":7123,"edit":7124},{"width":7120,"height":7121},2560,1709,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmw0NJm069VX1wcv_PM360Online-Focus-o-Connected-TV.jpg?auto=format,compress","Zmw0NJm069VX1wcv",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7128],{"type":37,"text":7129,"spans":7130,"direction":44},"Focus on Connected TV Trends",[],[],[],[],{},{"id":7136,"uid":7137,"url":34,"type":9,"href":7138,"tags":7139,"first_publication_date":6919,"last_publication_date":7140,"slugs":7141,"linked_documents":7143,"lang":192,"alternate_languages":7144,"data":7145},"ZxgF9BoAAEgAxxkw","clients-of-independent-agencies-boost-programmatic","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF9BoAAEgAxxkw%22%29+%5D%5D",[],"2025-01-23T10:48:23+0000",[7142],"independent-agencies-boost-programmatic-ads",[],[],{"title":7146,"external_link":7147,"slices":7150,"author_name":34,"author_position":34,"author_description":34,"author_image":7151,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7152,"contact_formid":34,"contact_title":7153,"contact_description":7154,"contact_cta":34,"url_form_triggers":7155,"category":1111,"date":7156,"featured_image":7157,"thumbnail":7163,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7169,"meta_title":7170,"meta_description":7174,"og_title":7175,"og_description":7176,"og_image":7177,"no_index":123},"Independent Agencies Boost Programmatic Ads",{"link_type":64,"key":7148,"url":7149,"target":66},"33e962bd-222f-461d-9b23-e23bbb25c0f8","https:\u002F\u002Fwww.nexttv.com\u002Fnews\u002Fclients-of-independent-agencies-boost-programmatic-buying",[],{},{"link_type":125},[],[],[],"2024-05-16T11:00:00+0000",{"dimensions":7158,"alt":34,"copyright":34,"url":7160,"id":7161,"edit":7162},{"width":7159,"height":4316},650,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmwzIJm069VX1wbv_NextTV-ClientsofIndependentAgenciesBoostProgrammaticBuying.webp?auto=format,compress","ZmwzIJm069VX1wbv",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":7164,"alt":34,"copyright":34,"url":7167,"id":7161,"edit":7168},{"width":7165,"height":7166},250,300,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZmwzIJm069VX1wbv_NextTV-ClientsofIndependentAgenciesBoostProgrammaticBuying.webp?auto=format%2Ccompress&rect=346%2C0%2C304%2C365&w=250&h=300",{"x":3877,"y":41,"zoom":140,"background":141},[],[7171],{"type":37,"text":7172,"spans":7173,"direction":44},"Boosting Programmatic Ads with Independent Agencies",[],[],[],[],{},{"id":7179,"uid":7180,"url":34,"type":9,"href":7181,"tags":7182,"first_publication_date":5050,"last_publication_date":7183,"slugs":7184,"linked_documents":7186,"lang":192,"alternate_languages":7187,"data":7188},"ZxgGLRoAAE4Axxmv","new-freewheel-report-reveals-24-growth-in-ctv-programmatic-impressions-from-independent-agencies-as-advertisers-of-all-sizes-take-on-programmatic-activation","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGLRoAAE4Axxmv%22%29+%5D%5D",[],"2025-01-31T09:13:51+0000",[7185],"24-growth-in-ctv-programmatic-impressions-revealed",[],[],{"title":7189,"external_link":7190,"slices":7193,"author_name":34,"author_position":34,"author_description":34,"author_image":7194,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":7195,"contact_formid":34,"contact_title":7196,"contact_description":7197,"contact_cta":34,"url_form_triggers":7198,"category":1111,"date":7199,"featured_image":7200,"thumbnail":7205,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":7206,"meta_title":7209,"meta_description":7212,"og_title":7213,"og_description":7214,"og_image":7215,"no_index":123},"24% Growth in CTV Programmatic Impressions Revealed",{"link_type":64,"key":7191,"url":7192,"target":66},"2c9ba7ed-c51e-4e2e-b8fe-29038ed79083","https:\u002F\u002Fwww.businesswire.com\u002Fnews\u002Fhome\u002F20240516589722\u002Fen\u002FNew-FreeWheel-Report-Reveals-24-Growth-in-CTV-Programmatic-Impressions-from-Independent-Agencies-as-Advertisers-of-All-Sizes-Take-on-Programmatic-Activation",[],{},{"link_type":125},[],[],[],"2024-05-16T08:00:00+0000",{"dimensions":7201,"alt":34,"copyright":34,"url":7202,"id":7203,"edit":7204},{"width":7166,"height":7166},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Ff7b2343e-fdd2-4913-ac35-fa645bebe4ea_BusinessWire-thumb.png?auto=format,compress","ZdYPqREAACwA4M05",{"x":41,"y":41,"zoom":140,"background":141},{},[7207],{"related_article":7208},{"link_type":125},[7210],{"type":37,"text":7189,"spans":7211,"direction":44},[],[],[],[],{},{"id":7217,"uid":7218,"url":34,"type":9,"href":7219,"tags":7220,"first_publication_date":7221,"last_publication_date":7222,"slugs":7223,"linked_documents":7225,"lang":192,"alternate_languages":7226,"data":7227},"ZxgF2BoAAEQAxxj0","buyers-ask-to-prune-streaming-tv-adtech-partners-ahead-of-upfronts","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF2BoAAEQAxxj0%22%29+%5D%5D",[],"2024-10-22T20:39:35+0000","2026-04-27T16:35:13+0000",[7224],"streaming-tv-adtech-pruning-partners-ahead",[],[],{"title":7228,"external_link":7229,"slices":7232,"author_name":290,"author_position":34,"author_description":34,"author_image":7238,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":7239,"contact_formid":34,"contact_title":7240,"contact_description":7241,"contact_cta":34,"url_form_triggers":7242,"category":1111,"date":7243,"featured_image":7244,"thumbnail":7250,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":7251,"meta_title":7252,"meta_description":7256,"og_title":7260,"og_description":7264,"og_image":7267,"no_index":123},"Streaming TV Adtech: Pruning Partners Ahead",{"link_type":64,"key":7230,"url":7231,"target":66},"83c4009e-d000-4ecd-a184-95735b6c60fb","https:\u002F\u002Fwww.adweek.com\u002Fprogrammatic\u002Fbuyers-ask-to-prune-streaming-tv-tech-partners-ahead-of-upfronts\u002F",[7233],{"variation":30,"version":31,"items":7234,"primary":7235,"id":7237,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7236,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$349dbc2a-ce5f-48e2-8185-3251263e5dfc",{},{"link_type":125},[],[],[],"2024-05-07T20:00:00+0000",{"dimensions":7245,"alt":34,"copyright":34,"url":7247,"id":7248,"edit":7249},{"width":166,"height":7246},630,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXhQSol0Zci9Mp8_Untitled_Artwork-3.jpg.webp?auto=format,compress","ZkXhQSol0Zci9Mp8",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7253],{"type":37,"text":7254,"spans":7255,"direction":44},"Pruning Streaming TV Adtech Partners: What You Need to Know",[],[7257],{"type":37,"text":7258,"spans":7259,"direction":44},"As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK.",[],[7261],{"type":37,"text":7262,"spans":7263,"direction":44},"Buyers ask to prune streaming TV adtech partners ahead of upfronts",[],[7265],{"type":37,"text":7258,"spans":7266,"direction":44},[],{"dimensions":7268,"alt":34,"copyright":34,"url":7269,"id":7248,"edit":7270},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXhQSol0Zci9Mp8_Untitled_Artwork-3.jpg.webp?auto=format%2Ccompress&rect=0%2C2%2C1200%2C627&w=1200&h=627",{"x":41,"y":229,"zoom":140,"background":141},{"id":7272,"uid":7273,"url":34,"type":9,"href":7274,"tags":7275,"first_publication_date":7276,"last_publication_date":7277,"slugs":7278,"linked_documents":7280,"lang":192,"alternate_languages":7281,"data":7282},"ZxgF4hoAAEgAxxkI","miq-achieves-significant-momentum-in-q1-2024-bolsters-executive-team-to-expand-customer-service-increase-innovation-and-accelerate-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF4hoAAEgAxxkI%22%29+%5D%5D",[],"2024-10-22T20:39:34+0000","2026-04-27T16:34:42+0000",[7279],"significant-q1-2024-momentum-and-growth",[],[],{"title":7283,"external_link":7284,"slices":7285,"author_name":290,"author_position":34,"author_description":34,"author_image":7330,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":7331,"contact_formid":34,"contact_title":7332,"contact_description":7333,"contact_cta":34,"url_form_triggers":7334,"category":131,"date":7335,"featured_image":7336,"thumbnail":7342,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":7347,"meta_title":7348,"meta_description":7352,"og_title":7356,"og_description":7360,"og_image":7363,"no_index":123},"Significant Q1 2024 Momentum and Growth",{"link_type":27},[7286],{"variation":30,"version":31,"items":7287,"primary":7288,"id":7329,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7289,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[7290,7295,7302,7305,7308,7311,7314,7317,7319,7322,7325],{"type":37,"text":7291,"spans":7292,"direction":44},"Proactive approach to meeting advertisers' evolving needs fuels company success, prompting new strategic U.S. hires to support continued growth",[7293,7294],{"start":41,"end":4742,"type":43},{"start":41,"end":4742,"type":50},{"type":37,"text":7296,"spans":7297,"direction":44},"NEW YORK – May 7, 2024 – MiQ's unwavering commitment to improving the digital advertising ecosystem – coupled with a proactive approach to fulfilling the needs of advertisers – has fueled ongoing success for the business, including outperforming industry growth for the year and realizing strong momentum in Q1 2024 alone. Today, the leading global programmatic media partner announced several strategic U.S. leadership hires that will prove instrumental in further scaling the business and elevating client service moving forward.",[7298,7299],{"start":41,"end":391,"type":50},{"start":565,"end":351,"type":62,"data":7300},{"link_type":64,"url":7301,"target":66},"https:\u002F\u002Fcts.businesswire.com\u002Fct\u002FCT?id=smartlink&url=http%3A%2F%2Fwearemiq.com&esheet=53976305&newsitemid=20240507602600&lan=en-US&anchor=MiQ%27s&index=1&md5=e1ee0a3150932e0fd8035c14d4a88980",{"type":37,"text":7303,"spans":7304,"direction":44},"“Our strong performance is a testament to our team's dedication to delivering unparalleled programmatic solutions and results for our clients”",[],{"type":37,"text":7306,"spans":7307,"direction":44},"MiQ appointed Ryan Griffin as Senior Vice President, Strategic Partnerships in the U.S. With a hybrid background in strategy and commercial roles at companies like Niantic, Flipboard, and AdColony, as well as extensive agency experience working with blue-chip brands, Griffin will be instrumental in nurturing collaboration in partnerships that support national customer service efforts. His focus on strengthening relationships across clients will also be critical for the business and aligns with MiQ's goals to deliver unparalleled value to brands and agencies.",[],{"type":37,"text":7309,"spans":7310,"direction":44},"To provide even greater value to clients across markets through localized support, MiQ has made several other strategic hires that bring a wealth of experience and expertise to their respective areas. Amanda Whiteman joins as Regional Vice President, Mid-Atlantic; Corrie Overby as Regional Vice President of Account Management, Midwest; Megan Birschbach as Regional Vice President, Great Lakes; and Marli Varian as Regional Vice President, Account Management, Northeast. Each executive will be pivotal to MiQ's growth strategy by strengthening its presence in key regions and deepening its understanding of client needs across diverse markets and industries.",[],{"type":37,"text":7312,"spans":7313,"direction":44},"\"Our strong performance is a testament to our team's dedication to delivering unparalleled programmatic solutions and results for our clients,\" said Paul Moreton, MiQ’s EVP Operations in the U.S. \"As the advertising landscape continues to evolve at an unprecedented pace, we remain committed to staying ahead of the curve and providing innovative solutions, unmatched customer service, and expert guidance. We’re confident that the depth of experience and acumen that this new talent brings will be essential to delivering on that promise, and will continue to strengthen our abilities at the local and vertical level for our clients to succeed.”",[],{"type":37,"text":6134,"spans":7315,"direction":44},[7316],{"start":41,"end":4197,"type":50},{"type":37,"text":5242,"spans":7318,"direction":44},[],{"type":37,"text":7320,"spans":7321,"direction":44},"Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Programmatic Power Players list, and AdExchanger’s Programmatic Power Players list in 2022, 2021, and 2020.",[],{"type":37,"text":449,"spans":7323,"direction":44},[7324],{"start":41,"end":452,"type":50},{"type":37,"text":2378,"spans":7326,"direction":44},[7327],{"start":933,"end":875,"type":62,"data":7328},{"link_type":64,"url":2382,"target":66},"text_component$2c68106d-ef6a-4ed7-9928-67a005907af9",{},{"link_type":125},[],[],[],"2024-05-07T13:30:00+0000",{"dimensions":7337,"alt":34,"copyright":34,"url":7339,"id":7340,"edit":7341},{"width":3908,"height":7338},480,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65379ea40b105250cf53a3d1_miq.jpg?auto=format,compress","ZTeepAsQUlDPU6PR",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":7343,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":7346},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7ce24196-6eb0-4313-9443-d0bd50be970f_MiQ+Makes+End-to-End_+Carbon+Neutral+Digital+Advertising+Campaigns+a+Reality.jpg?auto=format,compress","Zfl2CRIAACgAeChT",{"x":41,"y":41,"zoom":140,"background":141},[],[7349],{"type":37,"text":7350,"spans":7351,"direction":44},"Q1 2024: Key Momentum and Growth Updates",[],[7353],{"type":37,"text":7354,"spans":7355,"direction":44},"The leading global programmatic media partner announced several strategic U.S. leadership hires that will prove instrumental in further scaling the business and elevating client service moving forward.",[],[7357],{"type":37,"text":7358,"spans":7359,"direction":44},"MiQ Achieves Significant Momentum in Q1 2024",[],[7361],{"type":37,"text":7354,"spans":7362,"direction":44},[],{},{"id":7365,"uid":7366,"url":34,"type":9,"href":7367,"tags":7368,"first_publication_date":7221,"last_publication_date":7369,"slugs":7370,"linked_documents":7372,"lang":192,"alternate_languages":7373,"data":7374},"ZxgF0xoAAEsAxxjr","why-is-media-mix-modeling-cool-again","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF0xoAAEsAxxjr%22%29+%5D%5D",[],"2026-04-27T16:35:02+0000",[7371],"media-mix-modeling-the-new-cool",[],[],{"title":7375,"external_link":7376,"slices":7379,"author_name":290,"author_position":34,"author_description":34,"author_image":7385,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":7386,"contact_formid":34,"contact_title":7387,"contact_description":7388,"contact_cta":34,"url_form_triggers":7389,"category":1111,"date":7390,"featured_image":7391,"thumbnail":7396,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":7397,"meta_title":7398,"meta_description":7402,"og_title":7406,"og_description":7410,"og_image":7413,"no_index":123},"Media Mix Modeling: The New Cool",{"link_type":64,"key":7377,"url":7378,"target":66},"2feee9bf-b4a3-46ac-85d8-9ab4f3892329","https:\u002F\u002Fwww.mediavillage.com\u002Farticle\u002Fwhy-is-media-mix-modeling-cool-again\u002F",[7380],{"variation":30,"version":31,"items":7381,"primary":7382,"id":7384,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7383,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$f56b0fac-cc9b-43cf-8781-e4811db0add7",{},{"link_type":125},[],[],[],"2024-05-02T20:00:00+0000",{"dimensions":7392,"alt":34,"copyright":34,"url":7393,"id":7394,"edit":7395},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXjjyol0Zci9Mrd_MMM-MediaVillage-blog.png?auto=format,compress","ZkXjjyol0Zci9Mrd",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7399],{"type":37,"text":7400,"spans":7401,"direction":44},"Why Media Mix Modeling is Making a Comeback",[],[7403],{"type":37,"text":7404,"spans":7405,"direction":44},"Given the rise of retail media networks and cookie deprecation, one measurement trend making a comeback is Marketing Mix Modeling (MMM), or as I like to call it Making Media Matter.",[],[7407],{"type":37,"text":7408,"spans":7409,"direction":44},"Why is media mix modeling cool again?",[],[7411],{"type":37,"text":7404,"spans":7412,"direction":44},[],{"dimensions":7414,"alt":34,"copyright":34,"url":7415,"id":7394,"edit":7416},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXjjyol0Zci9Mrd_MMM-MediaVillage-blog.png?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":7418,"uid":7419,"url":34,"type":9,"href":7420,"tags":7421,"first_publication_date":7221,"last_publication_date":7422,"slugs":7423,"linked_documents":7425,"lang":192,"alternate_languages":7426,"data":7427},"ZxgF3RoAAEcAxxj-","youtube-your-ctv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF3RoAAEcAxxj-%22%29+%5D%5D",[],"2026-04-27T16:35:16+0000",[7424],"youtube--your-ctv",[],[],{"title":7428,"external_link":7429,"slices":7432,"author_name":290,"author_position":34,"author_description":34,"author_image":7438,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":7439,"contact_formid":34,"contact_title":7440,"contact_description":7441,"contact_cta":34,"url_form_triggers":7442,"category":1111,"date":7443,"featured_image":7444,"thumbnail":7449,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":7450,"meta_title":7451,"meta_description":7454,"og_title":7458,"og_description":7461,"og_image":7464,"no_index":123},"YouTube = Your CTV",{"link_type":64,"key":7430,"url":7431,"target":66},"7f3208c0-1a35-4439-ada4-426d1797e332","https:\u002F\u002Fwww.mediavillage.com\u002Farticle\u002Fyoutube-your-ctv\u002F",[7433],{"variation":30,"version":31,"items":7434,"primary":7435,"id":7437,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7436,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$8acc8982-dd42-41be-9bbc-e4a224b876dd",{},{"link_type":125},[],[],[],"2024-04-17T20:00:00+0000",{"dimensions":7445,"alt":34,"copyright":34,"url":7446,"id":7447,"edit":7448},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXi5yol0Zci9Mq0_CTV-MediaVillage-blog.png?auto=format,compress","ZkXi5yol0Zci9Mq0",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7452],{"type":37,"text":7428,"spans":7453,"direction":44},[],[7455],{"type":37,"text":7456,"spans":7457,"direction":44},"Consumers ditch cable for streaming, advertisers follow. YouTube: Perfect for precise targeting on your CTV platform",[],[7459],{"type":37,"text":7262,"spans":7460,"direction":44},[],[7462],{"type":37,"text":7456,"spans":7463,"direction":44},[],{"dimensions":7465,"alt":34,"copyright":34,"url":7466,"id":7447,"edit":7467},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZkXi5yol0Zci9Mq0_CTV-MediaVillage-blog.png?auto=format%2Ccompress&rect=0%2C1%2C1200%2C627&w=1200&h=627",{"x":41,"y":140,"zoom":140,"background":141},{"id":7469,"uid":7470,"url":34,"type":9,"href":7471,"tags":7472,"first_publication_date":7473,"last_publication_date":7474,"slugs":7475,"linked_documents":7477,"lang":192,"alternate_languages":7478,"data":7479},"ZxgJiRoAAE4AxyDI","miq-officially-launches-in-ireland-with-appointment-of-sales-director","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJiRoAAE4AxyDI%22%29+%5D%5D",[],"2024-10-22T20:38:27+0000","2026-04-27T16:34:48+0000",[7476],"launching-in-ireland-with-new-sales-director",[],[],{"title":7480,"external_link":7481,"slices":7482,"author_name":290,"author_position":34,"author_description":34,"author_image":7513,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":7514,"contact_formid":34,"contact_title":7515,"contact_description":7516,"contact_cta":34,"url_form_triggers":7517,"category":131,"date":7518,"featured_image":7519,"thumbnail":7524,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":7525,"meta_title":7526,"meta_description":7529,"og_title":7533,"og_description":7537,"og_image":7540,"no_index":123},"Launching in Ireland with New Sales Director",{"link_type":27},[7483],{"variation":30,"version":31,"items":7484,"primary":7485,"id":7512,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7486,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[7487,7491,7494,7497,7500,7503,7506],{"type":37,"text":7488,"spans":7489},"DUBLIN — April 17, 2024 — MiQ, a global leader in programmatic media, announces the appointment of Niall Murtagh as Sales Director for Ireland, officially launching the company into the market. Murtagh brings over 15 years of local market experience across the digital media landscape from his time at Electric Media and Packed House. He has represented notable international companies including Microsoft and Yahoo and prominent publishers such as the Irish Times and Entertainment.ie - monetising their Irish audiences. Murtagh’s extensive experience has also garnered valuable insights on the particular needs of Irish brands.",[7490],{"start":41,"end":386,"type":50},{"type":37,"text":7492,"spans":7493},"As Sales Director, Murtagh’s role will focus on market expansion in Ireland, fostering strong relationships with both brands and agencies across the country. MiQ will be powering their solutions using geo-contextual data specific to the Irish market, mirroring the product roadmap in existing locations. MiQ’s Advanced TV and Cookieless solutions will be the immediate focuses in Ireland.​​ ",[],{"type":37,"text":7495,"spans":7496},"\"I am full of optimism and excitement for the weeks and months ahead, showcasing how marketers can capitalise on the advantages MiQ uniquely offers in the programmatic space,” said Murtagh. “In an increasingly fragmented TV and digital marketplace, MiQ’s ‘better connected marketing’ solution harnesses the best of what programmatic can offer. It delivers on real marketing and business outcomes - an opportunity I am eager to bring to Ireland.” ",[],{"type":37,"text":7498,"spans":7499},"“We are incredibly excited to have Niall join us as Sales Director of Ireland,” said Rob Linton, Commercial Director, MiQ. “Our team has serviced the Irish market since MiQ’s inception, but now with a dedicated commercial leader, we can work to foster closer relationships and provide incremental value to brands and agencies in the market.\"",[],{"type":37,"text":7501,"spans":7502},"Alfie Atkinson, MiQ UK and Canada CEO, also added: “Launching in Ireland represents a fantastic opportunity for MiQ, as well as local agencies and marketers. It is a testament to our ongoing commitment to bring the Irish market into the MiQ community and our dedication to growing our international footprint.” ",[],{"type":37,"text":7504,"spans":7505},"Murtagh officially assumed his role on 26th of March. His immediate plans include orchestrating market presence initiatives and forming strategic alliances with the unique needs of the Irish market.",[],{"type":37,"text":7507,"spans":7508},"For further information, please contact niall.murtagh@miqdigital.com",[7509],{"start":1677,"end":435,"type":62,"data":7510},{"link_type":64,"url":7511,"target":66},"mailto:niall.murtagh@miqdigital.com","text_component$0ae3b217-a3d8-41d8-a6fb-e1e5703f1078",{},{"link_type":125},[],[],[],"2024-04-17T08:00:00+0000",{"dimensions":7520,"alt":34,"copyright":34,"url":7521,"id":7522,"edit":7523},{"width":135,"height":136},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F98c3a480-e621-455a-b258-54f258c4cdfb_MiQ_GL_PR-banner-Niall-web.png?auto=format,compress","Zh7UIBIAACsA0qmP",{"x":41,"y":41,"zoom":140,"background":141},{},[],[7527],{"type":37,"text":7480,"spans":7528},[],[7530],{"type":37,"text":7531,"spans":7532},"MiQ, a global leader in programmatic media, announces the appointment of Niall Murtagh as Sales Director for Ireland, officially launching the company into the market",[],[7534],{"type":37,"text":7535,"spans":7536},"MiQ officially launches in Ireland with appointment of Sales Director",[],[7538],{"type":37,"text":7531,"spans":7539},[],{"dimensions":7541,"alt":34,"copyright":34,"url":7542,"id":7522,"edit":7543},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F98c3a480-e621-455a-b258-54f258c4cdfb_MiQ_GL_PR-banner-Niall-web.png?auto=format%2Ccompress&rect=0%2C0%2C5208%2C2721&w=1200&h=627",{"x":41,"y":41,"zoom":7544,"background":141},0.48,{"id":7546,"uid":7547,"url":34,"type":9,"href":7548,"tags":7549,"first_publication_date":7550,"last_publication_date":7551,"slugs":7552,"linked_documents":7554,"lang":192,"alternate_languages":7555,"data":7556},"ZxgIUxoAAEQAxx46","navigating-barriers-and-celebrating-achievements-women-leaders-on-international-womens-day-2024","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIUxoAAEQAxx46%22%29+%5D%5D",[],"2024-10-22T20:38:51+0000","2026-04-28T15:13:06+0000",[7553],"women-leaders-on-international-womens-day-2024",[],[],{"title":7557,"external_link":7558,"slices":7561,"author_name":34,"author_position":34,"author_description":34,"author_image":8349,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8350,"contact_formid":34,"contact_title":8351,"contact_description":8352,"contact_cta":34,"url_form_triggers":8353,"category":1111,"date":8354,"featured_image":8355,"thumbnail":8361,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8367,"meta_title":8368,"meta_description":8372,"og_title":8373,"og_description":8374,"og_image":8375,"no_index":123},"Women Leaders on International Women’s Day 2024",{"link_type":64,"key":7559,"url":7560},"101f04fc-c0be-4f2f-9bbf-f648a453d89d","https:\u002F\u002Fcxotoday.com\u002Fspecials\u002Fnavigating-barriers-and-celebrating-achievements-women-leaders-on-international-womens-day-2024\u002F",[7562,8344],{"variation":30,"version":31,"items":7563,"primary":7564,"id":8343,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":7565,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[7566,7569,7572,7575,7578,7581,7584,7587,7590,7593,7596,7599,7602,7605,7608,7611,7614,7617,7620,7623,7626,7629,7632,7635,7638,7641,7644,7647,7650,7653,7656,7659,7662,7665,7668,7671,7674,7677,7680,7683,7686,7689,7692,7695,7698,7701,7704,7707,7710,7713,7716,7719,7722,7725,7728,7731,7734,7737,7740,7743,7746,7749,7752,7755,7758,7761,7764,7767,7770,7773,7776,7779,7782,7785,7788,7791,7794,7797,7800,7803,7806,7809,7812,7815,7818,7821,7824,7827,7830,7833,7836,7839,7842,7845,7848,7851,7854,7857,7860,7863,7866,7869,7872,7875,7878,7881,7884,7887,7890,7892,7894,7897,7900,7903,7906,7909,7912,7915,7918,7921,7923,7926,7929,7932,7935,7938,7941,7944,7947,7950,7953,7956,7959,7962,7965,7968,7971,7974,7977,7980,7983,7986,7989,7992,7995,7998,8001,8004,8007,8010,8013,8016,8019,8022,8025,8028,8031,8034,8037,8040,8043,8046,8049,8052,8055,8058,8061,8064,8067,8070,8073,8076,8079,8082,8085,8088,8091,8094,8097,8100,8103,8106,8109,8112,8115,8118,8121,8124,8127,8130,8133,8136,8139,8142,8145,8148,8151,8154,8157,8160,8163,8166,8169,8172,8175,8178,8181,8184,8187,8190,8193,8196,8199,8202,8205,8208,8211,8214,8216,8218,8221,8224,8227,8230,8233,8236,8239,8242,8245,8248,8251,8254,8257,8260,8263,8266,8269,8272,8275,8278,8281,8284,8287,8290,8293,8296,8299,8302,8305,8308,8311,8314,8317,8320,8323,8326,8329,8332,8335,8337,8340],{"type":37,"text":7567,"spans":7568},"International Women’s Day holds profound significance as a global platform to celebrate the achievements, contributions, and resilience of women worldwide. It serves as a poignant reminder of the ongoing struggle for gender equality and the need to dismantle barriers that inhibit women’s progress. By honouring the accomplishments of women in various spheres of life, the day amplifies their voices, inspires future generations, and fosters solidarity in the pursuit of gender parity. It’s a time to recognise women’s indispensable role in shaping societies and economies, driving positive change, and reaffirming the commitment to building a more equitable and inclusive world. ",[],{"type":37,"text":7570,"spans":7571},"As the world celebrates, it’s imperative to reflect on the state of gender diversity within various industries. Despite significant strides towards inclusivity, the corporate landscape continues to grapple with the underrepresentation of women in leadership roles. ",[],{"type":37,"text":7573,"spans":7574},"Aparna Mahesh, Chief Marketing Officer at Great Learning, on the curious case of missing women leaders, elaborates on her journey as a woman leader helping brands become household names- “From a nearly equal participation in the workforce at entry levels to a rapid drop-out starting around the 5-7 -yr mark, and a near absence as you get to the top – ‘the curious case of the missing women leaders’ makes for a fascinating, albeit slightly tragic, story. While there have been a lot of positive changes in the last several years towards building more diverse and sensitive workplaces, they have not solved for structural issues, mainly around expectations around a woman’s role in raising and caring for the family. From what I have seen, migration to a few large cities where the opportunities lie (take Bangalore as an example), has probably made the problem worse due to the total absence of traditional support systems like the extended family, and often the woman steps back to compensate for the same. It’s clear that corporations only solving for the woman is not helping – maybe it’s time to start solving for the ‘family unit’ that a woman is the central part of. Example – flexible policies for young parents rather than just mothers, may allow the partners to contribute more without  jeopardising their own careers. ",[],{"type":37,"text":7576,"spans":7577},"Personally, I was very fortunate to have started my career at a time and in an industry(media and advertising) where there was no dearth of strong women leaders. Working with them… just being around them, had a huge impact on the professional I went on to become. I saw them juggle everything – long working hours, raising families, mentoring teams with a passion, and holding their own in an overwhelmingly male world.  Once you start your career around such inspiring role models, you expect a lot from yourself and that has given me the strength to plod on even during tough times. My biggest word of advice to young women professionals is to find your role models very early in your career – stay connected to them and keep looking to them for inspiration. You will find your way around and eventually to the top. It could take longer to get there than some of your male colleagues, but that hardly matters. Today, the world largely wants women to succeed – that’s a tectonic shift compared to a few decades ago. I hope that we are all able to make the most of this enabling environment and leave an indelible mark in the annals of time.” ",[],{"type":37,"text":7579,"spans":7580},"Nina Nair, SVP and HRD Head, India & Americas, emphasises on the importance of pursuing equality in the workplace through persisting obstacles – “On this Women’s Day, it’s imperative for employers in India to recognize the indispensable role of gender diversity in driving business success. Research consistently shows that diverse teams yield greater innovation and better decision-making, directly impacting the bottom line. ",[],{"type":37,"text":7582,"spans":7583},"It’s time for a paradigm shift in how we approach diversity, equity, and inclusion (DEI) in the workplace. Employers must commit wholeheartedly to fostering an environment where all employees, regardless of gender, feel valued and empowered to contribute their unique perspectives. This requires not just lip service, but concrete actions and investments in DEI initiatives. DEI is not just about gender diversity but also a diversity of thoughts, beliefs and actions. ",[],{"type":37,"text":7585,"spans":7586},"As we celebrate women today, let’s move beyond mere rhetoric about equality and pivot towards the pursuit of equity. In order to usher in an era of inclusion and equality, it’s time for a collective call to action. Employers must prioritise creating environments where women are empowered to thrive. This involves implementing tangible steps such as unbiased hiring practices, performance management, development opportunities, mentorship programs, collaborative global projects and flexible work arrangements, by embracing diversity as a cornerstone of business excellence, we can unlock untapped potential, drive innovation, and secure a more prosperous future for all.” ",[],{"type":37,"text":7588,"spans":7589},"Beyond just a day of recognition, let this women’s day serve as a catalyst for sustained action, where we strive to create a world where every woman is empowered to thrive, break barriers, and realize her full potential. Together, let us continue to advocate for inclusivity, amplify women’s voices, and forge a future where equality reigns supreme. ",[],{"type":37,"text":7591,"spans":7592},"Oendrilla Vadithela, Co-founder of Vai ra “As a woman in business and creativity, I’ve learned that success isn’t just about climbing the corporate ladder but making a meaningful impact. Transitioning from digital marketing to jewelry design and social entrepreneurship wasn’t just a job change; it felt like following my true passion. ",[],{"type":37,"text":7594,"spans":7595},"Through Vai Ra, I’ve combined my experiences, skills, and dreams to create jewelry that stands for empowerment and sustainability. ",[],{"type":37,"text":7597,"spans":7598},"In a world where barriers for women are breaking down, I’m proud to show the limitless potential of female leaders. Every part of my role as a co-founder celebrates women’s strength and entrepreneurial drive.”   ",[],{"type":37,"text":7600,"spans":7601},"Mangala Seetharaman, Sr. Director, Software Development, Verizon India “In the ever-changing world of technology advancements, particularly in AI, it is now more seamless for the women workforce to find a better balance between work and family life. With the integration of AI, we now see a more enabling environment where women not only succeed in their careers but are also able to find the right balance to focus on personal time. One of the key areas where AI has impacted women is in automating and streamlining tasks. The repetitive and time-consuming tasks that are now handled by  AI-powered tools, and the advent of remote\u002Fhybrid work enabled by the latest technologies, women now are able to juggle their personal and professional commitments a lot more effectively. ",[],{"type":37,"text":7603,"spans":7604},"The role of AI in enhancing virtual communication and project management has further facilitated collaboration among diverse teams, thereby affording women equal opportunities to assume leadership roles and engage in innovative and strategic practices. AI has also played a significant part in advancing diversity and inclusivity within the technology industry. With the cultivation and imbibement of an inclusive work environment, technology has opened up avenues for women to pursue and thrive in STEM (Science, Technology, Engineering, and Mathematics) fields. ",[],{"type":37,"text":7606,"spans":7607},"In conclusion, the integration of Gen AI, Data Engineering, Salesforce and AI Operations in the technology era has ushered in a transformative era for women professionals and helping them flourish in their current roles and also aspire to break new grounds, contributing to a more inclusive and diverse future in the ever-evolving world of technology.” ",[],{"type":37,"text":7609,"spans":7610},"Priya Subodh, Director for Women Skilling and Social Entrepreneurship- 1M1B Foundation (One Million for One Billion) “In India, where women contribute approximately 18% to the GDP (significantly lower than the global average), enhancing their participation in the workforce could boost the economy by over $700 billion by 2025. This is why skilling initiatives need to transcend traditional, gender-defined roles; and embrace technology as the great equalizer. By empowering women with technology skills, we open up a broad spectrum of opportunities, enabling them to participate fully in the new digital economy. This transition from mere empowerment to tangible enablement is crucial. It’s not just about equipping women to take care of themselves and their families; it’s about integrating them into the formal job market on a mass scale, and leveraging technology to bridge the gaps. As we celebrate International Women’s Day, let’s commit to investing in women and inspiring inclusion, while recognizing that when women thrive, economies prosper.” ",[],{"type":37,"text":7612,"spans":7613},"Rama Mahendru, Country General Manager- India, Intrepid Travel- World’s largest adventure tourism provider company “As we celebrate International Women’s Day,’ it is critical to acknowledge the invaluable contributions of women in shaping the tourism industry. Their leadership, creativity, and dedication have transformed the sector while also fostering an inclusive and diverse culture. Today, we celebrate their resilience and vision, recognising that true progress is achieved by embracing each individual’s unique perspectives and talents. Let us continue to advocate for gender equality, encourage women to excel in their roles, and foster an environment in which everyone, regardless of gender, feels valued and respected. Intrepid Travel not only advocates for women’s inclusion but also implements it to the fullest. This is evident from Intrepid Travel’s step towards enhancing gender diversity in tour leadership. We are working assiduously towards achieving balanced female tour leaders. Together, we can inspire inclusion and create a more equitable and prosperous future for the tourism industry and beyond. Our focus is on inclusion, thereby making Intrepid Travel the first to take this step of hiring female tour guides.” ",[],{"type":37,"text":7615,"spans":7616},"Srividhya Deshpande, VP, Global Talent Management, Egen.ai “At Egen, we go beyond celebrating International Women’s Day; we translate words into impactful action. The theme, ‘Inspire Inclusion’ resonates deeply because we believe progress demands an environment where diverse voices collaborate to innovate. ",[],{"type":37,"text":7618,"spans":7619},"Our commitment drives our investment in Diversity & Inclusion initiatives. We recently conducted a training program on ‘Unconscious Bias’, empowering employees to recognize and dismantle hidden biases. Recognizing the power of each individual’s empowerment, we also hosted a women-exclusive Self-Reflection and Awareness Workshop as we unlock a wider range of ideas and solutions, propelling us towards shared success. ",[],{"type":37,"text":7621,"spans":7622},"This International Women’s Day let’s commit to action #InspireInclusion. Let us build workplaces where everyone feels valued, respected, and empowered to contribute their best. Together, we can create a more equitable and prosperous future where innovation thrives, powered by diverse perspectives and creating new possibilities for everyone.” ",[],{"type":37,"text":7624,"spans":7625},"Michael Morris, CEO and Co-founder, Torc “Skills, Productivity, Teamwork: All gender agnostic traits of quality software developers. Code doesn’t care who’s working on it, or from where, so why should companies? Talent networks know there’s no place for gender bias when it comes to technology innovation. Platforms matching skilled developers with companies create an inclusive environment by focusing on skills and experience, not gender. The gender question as a prerequisite to recruit, hire, and retain staff is an antiquated, unnecessary practice for the digital workforce. Torc, a global talent network, doesn’t even ask it when people complete a Community member profile. ",[],{"type":37,"text":7627,"spans":7628},"An emphasis on performance and results invites all to the technology table. To combat unconscious bias in hiring, best practices include enabling access for (and to) diverse talent pools, anonymized personas for privacy, and AI-powered intelligent matching to connect individuals based on skills, coding languages, productivity metrics, data, and work history. Valuing the quality of work of every developer, female and otherwise, encourages mentorship, networking, and continuous learning to create high-functioning, engaged, supportive communities. ",[],{"type":37,"text":7630,"spans":7631},"By focusing on skills, facilitating greater access to jobs for remote workers and companies that need to hire them, promoting transparency, and cultivating inclusive communities, global talent networks play a significant role in reducing gender bias. This is particularly true in technology fields, like software development, where diversity is vital to successful digital transformations and culture growth.” ",[],{"type":37,"text":7633,"spans":7634},"Kirti Kama, Senior Vice President-Technology, Mastercard “According to a NASSCOM report, the representation of women in the Indian tech workforce has doubled in the last few years. This has been made possible through numerous efforts by the government, NGOs and organizations working towards a common goal. The recent budget focused on investing in Nari Shakti (women empowerment) and this bears testimony to the nation’s commitment to achieve gender balance. In fact, girls and women constituted 43% of those who enrolled in STEM courses this year – one of the highest in the world. ",[],{"type":37,"text":7636,"spans":7637},"As we celebrate International Women’s Day, let us pledge to ensure that we continue this momentum. For that, it is important to address the issues that still pose a challenge in achieving our diversity goals, especially in tech. As a woman techie myself, I can vouch for the importance of female role models in this industry and how this can assist the next generation of woman techies with vital insights, skills, and confidence required for career growth. It is imperative for organizations to create opportunities where women find the right inspiration and resources to grow. A good example is the Women Leadership Network at Mastercard, an employee driven resource group that, through various workshops, mentoring and networking initiatives, strives to equip women employees with the right skills and guidance to succeed. We’ve also had many case of women moving from non-tech to tech roles, aided by the right mentoring and upskilling. Such focused guidance not only helps women in early stages of their career but also those taking a leap for senior leadership roles.” ",[],{"type":37,"text":7639,"spans":7640},"Swapna Balivada, Senior Delivery Director, Consulting Services, o9 Solutions Inc. “On International Women’s Day, the lone landmark that stands out is the indelible, far-reaching positive impact that women’s empowerment has brought about in the lives of not just women, but across genders, nations, blocs and groups. STEM did and continues to contribute to the mercurial growth of women’s empowerment, which once used to be limited to traditional sectors, sporadically. ",[],{"type":37,"text":7642,"spans":7643},"This year’s theme ‘Inspire Inclusion,’ highlights the imperative of investing in women to accelerate progress towards gender equality and empowerment. As a woman in STEM, I’m proud to celebrate this great initiative and hopefully inspire more women to work in tech and science. ",[],{"type":37,"text":7645,"spans":7646},"o9 is committed to creating an environment where women can thrive. We understand the undeniable potential and talent that women bring to the table. That is why o9 is a proud signatory of the CEO Action for Diversity and Inclusion pledge and has organized multiple initiatives internally and externally to support women such as lean-in circles, women of o9, and initiatives to support school-aged young women in their aims to work in tech and excel in STEM education in partnership with Microsoft.” ",[],{"type":37,"text":7648,"spans":7649},"Abinaya Deepika Chandrasekaran, Lead Customer Success Manager at Responsive (Formerly RFPIO) “Inspiring inclusion in the tech space is not just about diversity; it’s about creating a culture where every voice is valued, every perspective is embraced, and every individual has the opportunity to thrive and contribute to innovation. ",[],{"type":37,"text":7651,"spans":7652},"In the tech industry, fostering a culture of inclusion goes beyond mere representation of numbers and focuses on creating a culture where every individual feels valued, respected, and empowered to contribute their unique perspectives and talents. Implementing inclusive hiring practices is crucial for building a diverse workforce. By prioritizing inclusion, tech companies can unlock the full potential of their workforce and drive greater innovation and success in the digital age.” ",[],{"type":37,"text":7654,"spans":7655},"Rejitha Nair, Senior General Manager, Skillveri Training Solutions “At Skillveri, we have witnessed first hand how technology like simulators make learning environments and workplaces more inclusive. As the head of the team which developed our simulation software from scratch, it has been extremely fulfilling for me to watch it address challenges in conventional industrial sectors like welding and painting. ",[],{"type":37,"text":7657,"spans":7658},"One key advantage of simulation technology is its ability to provide a safe and supportive space for women to explore and excel in fields that have historically been male-dominated. In industries where women are underrepresented, simulator based training allows women to gain hands-on experience without facing the same barriers they might encounter in real-world settings. ",[],{"type":37,"text":7660,"spans":7661},"We’ve had the experience of observing women welders scoring high from the batch that started training on simulators, because the technology eliminated inherent biases in manual scoring. Women instructors at ITIs are enthusiastic, interested, and adapt to the technology very quickly. At Skillveri itself, we have had our women employees from both tech & non-tech backgrounds not just learning our product swiftly but also being able to demonstrate and even assemble it ! We strongly believe that women overcome their fears and progress with confidence when equipped with the right tools that empower them.” ",[],{"type":37,"text":7663,"spans":7664},"Deepika Suresh, Chief of Staff at Xcode Life “In my role as Chief of Staff at Xcode Life, I am privileged to witness the remarkable strides women are making in science and healthcare. It’s heartening to see a substantial increase in the enrolment of women in science-based fields such as pharmacy and biology, reflecting a positive trend towards gender equality in STEM (Science, Technology, Engineering, and Mathematics) education. For instance, in India, women account for about 43% of all STEM graduates, a testament to their growing presence in science and technology sectors​​. However, the journey doesn’t end here. Despite these advancements, women face significant underrepresentation in leadership roles within the healthcare sector. In the United States, for example, only about 21% of healthcare executives and board members are women, and merely one-third of doctors are female. This disparity extends to India, where women constitute merely 14% of the total scientists, engineers, and technologists in research and development institutions​. ",[],{"type":37,"text":7666,"spans":7667},"These statistics highlight a pressing need for empowerment and systemic change. True empowerment goes beyond education; it requires dismantling barriers to leadership and ensuring equitable opportunities for women. This is not just a matter of fairness but a strategic imperative. Diverse leadership in science and healthcare brings innovative perspectives that are crucial for tackling complex health challenges. As we aim to bridge these gaps, it is crucial to acknowledge the challenges women face, such as gender pay disparities and limited representation in higher academic and professional ranks. However, through concerted efforts, including policy reforms, targeted scholarships, and organisational cultures that promote gender diversity, we can pave the way for more women to excel in STEM and healthcare leadership roles. ",[],{"type":37,"text":7669,"spans":7670},"Dr Sabine Kapasi, Co-Founder and MD at Enira Consulting Pvt Ltd., Well-known Gynecologist and an IVF specialist, says, “The intersection of mental health struggles and gender-based violence among women is not just a statistic on a chart; it’s the heartbeat of daily reality. The findings of the National Family Health Survey from 2019 to 2021 paint a stark picture: 30% of women in India bear the scars of gender-based violence, a burden that amplifies their risk of anxiety and depression. This International Women’s Day, let us recognize the profound impact of these experiences on women’s mental well-being. Let us commit to providing holistic care, breaking down barriers to access, and advocating for policies that address the root causes of this crisis. Together, let us heal not just bodies, but spirits, and empower women to reclaim their mental health and their lives.” ",[],{"type":37,"text":7672,"spans":7673},"Ms Pritika Singh, CEO at Prayag Hospitals Group, says, “On International Women’s Day, let us celebrate the remarkable achievements of women everywhere. As the CEO of Prayag Hospitals, I am continuously inspired by the strength, resilience, and leadership of women in our organization and beyond. Today, let us reaffirm our commitment to empowering women, fostering diversity and inclusion, and creating opportunities for women to thrive in every aspect of life. Let us also encourage more women to pursue careers in the STEM field, where their unique perspectives and talents are greatly needed. Together, we can build a future where every woman has the opportunity to fulfill her potential and make a positive impact on the world. Happy International Women’s Day.” ",[],{"type":37,"text":7675,"spans":7676},"Mr. Arun Nayyar, Managing Director & Chief Executive Officer, NeoGrowth “Women entrepreneurs are now leaving a mark across diverse sectors in India with their remarkable contributions. At NeoGrowth, we deeply acknowledge their pivotal role in propelling our nation towards the ambitious goal of a USD 5 trillion economy. Recognizing the significance of timely funding and accessible capital in fuelling their growth trajectory, in 2023, NeoGrowth extended loans to over 2600 women entrepreneurs, amounting to approximately INR 430 Crores, marking a substantial uptick from the previous year. Committed to fostering a sustainable, inclusive, and purpose-driven ecosystem for MSMEs in India, NeoGrowth endeavours to bridge the credit accessibility gap and empower them in their entrepreneurial journey.” Alka Kapur Principal of Modern Public School , Shalimar Bagh said, On this International Women’s Day, reflecting on my journey as the Principal of MPS, Shalimar Bagh, I find inspiration in the lessons learned over 34 years of my career. Determination and perseverance have been paramount, setting high standards while believing in the potential of every student. Fostering a positive and inclusive environment, where everyone feels valued, has been a significant focus – students, teachers, parents, and school committee members alike. In my entrepreneurial journey, the transformation of our school into a centre for knowledge, innovation, and research stands as my proudest achievement. Creating a holistic curriculum that emphasizes academic excellence, sports, performing arts, and co-curricular activities has been immensely fulfilling. Witnessing the blossoming of students academically, emotionally, and socially, as well as empowering teachers, has been truly rewarding. This Women’s Day, I advocate for recognizing and celebrating the achievements and contributions of women without diminishing the significance of men. True empowerment involves creating a society with equal opportunities, responsibilities, and respect for all genders. Let us break down gender stereotypes, supporting one another in both personal and professional aspects of our lives. Together, we can foster a society that values and uplifts everyone, irrespective of gender. ",[],{"type":37,"text":7678,"spans":7679},"Riddhi Bhagat, Founder Binge on Baked, In my entrepreneurial journey in the food industry, I’ve learned that passion can be turned into a thriving business. BOB is not just about food and delicacies; it’s about creating a culinary experience that resonates with people. The journey has been a learning curve, teaching me the importance of perseverance and creativity in an ever-evolving industry. ",[],{"type":37,"text":7681,"spans":7682},"One of the biggest achievements for me has been witnessing the positive impact BOB has had on people’s dining experiences. Building a community around my culinary vision and seeing individuals connect through a shared love for good food is truly fulfilling. Every satisfied customer is a testament to the dedication and hard work we’ve poured into this venture. ",[],{"type":37,"text":7684,"spans":7685},"International Women’s Day holds special significance for me. It’s a day to celebrate the accomplishments of women in various fields, emphasizing the need for gender equality. It provides an opportunity for women to recognize their inherent value, often lost lustre under gender bias. As an entrepreneur, I encourage fellow women to pursue their passions and break barriers, contributing to a world where achievements are celebrated irrespective of gender. ",[],{"type":37,"text":7687,"spans":7688},"Gunjan Malhotara, Director, Komaki Electric Bikes said, My decades-long journey as an environmentalist has been dedicated to finding sustainable solutions to make the country pollution-free. With this core vision, I got myself trained through practical learning and launched Komaki in 2016, in an endeavour to make Indian mobility cleaner and greener. With hard work, perseverance and unwavering focus, I gained deep insights into designing advanced electric vehicles leveraging best-in-the-market technological innovations and now happily possess a superb trend forecasting ability. Through my journey as a self-reliant entrepreneur, I have been fortunate to gain rich experience in the quality and precision-oriented Bearing and Driveshaft industry, and got the opportunity to venture into the auto sector with the vision to make eco-friendly vehicles at affordable prices for all Indian markets. What I feel is my greatest achievement in my entrepreneurial journey is giving my best in leading Komaki to expand its wings all over the country and making it one of the leading electric vehicle manufacturers in India. Through my lens, International Women’s Day serves as a reminder of the progress made in breaking down barriers and overcoming gender-based obstacles in both domestic and professional purviews. It’s an opportunity to highlight the successes of female-led businesses, and showcase their innovation, resilience, and determination in navigating often male-dominated industries. It is also a time to acknowledge the ongoing struggles that many women entrepreneurs encounter, such as limited access to funding, gender bias, and societal expectations. Despite the advancements, there’s still work to be done to achieve true gender equality. ",[],{"type":37,"text":7690,"spans":7691},"Dr. Rennie Joyy, Founder – Aalekh Foundation says Throughout my journey, I’ve learned never to underestimate my capabilities as a woman. I believe continuous learning and growth are essential, and I’ve witnessed firsthand how investing in community welfare can lead to significant societal upliftment. ",[],{"type":37,"text":7693,"spans":7694},"Besides, the most significant achievement in my entrepreneurial journey is facilitating youth and women empowerment through skill development. It is immensely rewarding to know that I’ve played a role in equipping individuals with skills that can positively impact their lives and their families’ futures. ",[],{"type":37,"text":7696,"spans":7697},"Women’s Day holds great significance for me as it symbolises the pursuit of an equitable society for all. It’s a time to celebrate the achievements of women, acknowledge the progress made towards gender equality, and reflect on the work that still needs to be done to ensure equal opportunities and rights for everyone. I believe that collaboration and support among women is crucial for driving positive change. We can collectively strive towards a more inclusive and just society by uplifting and empowering each other. ",[],{"type":37,"text":7699,"spans":7700},"Anita Kukreja, Head – Strategic Alliances & Brand, IceWarp India “As we celebrate International Women’s Day 2024, let’s embrace the power of unity and inclusion in shaping a world where every woman’s voice is heard, every dream is nurtured, and every opportunity is within reach. Together, let’s forge pathways of empowerment and resilience, breaking barriers and redefining norms. Let this day serve as a reminder of the remarkable strength and potential inherent in every woman. As Head of Strategic Alliances & Brand at IceWarp India, I am proud to stand alongside incredible women everywhere, driving progress and shaping a future where equality and opportunity flourish.” ",[],{"type":37,"text":7702,"spans":7703},"Archana Jahagirdhar, Managing Partner, Rukam Capital “It’s heartening to see more and more women taking up entrepreneurship and have seen many women achievers creating successful businesses and delivering excellent value to all stakeholders. The challenges in the startup ecosystem are immense for everyone irrespective of gender but have seen the contribution of women are unique and their capabilities are essential and provide an extra edge to the entire team across different functions. As India’s growth story continues to march forward, we do see a much greater contribution from women in Indian businesses and entrepreneurial spirit.“ ",[],{"type":37,"text":7705,"spans":7706},"Mr. Subburathinam P, Chief Strategy Officer, TeamLease Services Limited, “At TeamLease, we believe that diversity and inclusion are not only the right thing to do but also the smart thing to do. We are committed to creating a culture where everyone feels valued, respected, and empowered to bring their best selves to work. We recognize women’s vital role in driving innovation, growth, and social impact across various sectors. That is why we are proud to support and celebrate women at work and to foster their inclusion and advancement in our organization and beyond.” ",[],{"type":37,"text":7708,"spans":7709},"Serine Loh, Head of Culture & Talent, APAC, Qlik “As we celebrate International Women’s Day, we would like to emphasize the importance of recognizing and celebrating the diversity, achievements, and contributions of women from all backgrounds, identities, and experiences. It means ensuring that the voices and experiences of all women, including those from marginalized communities such as women of color, LGBTQ+ women, women with disabilities, and women from different socioeconomic backgrounds, are provided with spaces and opportunities for dialogue, empowerment, and advocacy that are inclusive of all women, regardless of their race, ethnicity, sexual orientation, gender identity, or ability. ",[],{"type":37,"text":7711,"spans":7712},"Qlik recognizes the unique struggles and experiences of marginalized women and are working towards creating a more equitable and inclusive environment where all women can thrive. We will continue to amplify the voices of women from diverse backgrounds, to collaborate with organizations that work specifically with marginalized women and communities, to provide resources and support for women facing intersecting forms of discrimination and oppression and other programs to embrace inclusivity to build a more just, equitable and inclusive society where women are valued, respected, and empowered to reach their full potential’ ",[],{"type":37,"text":7714,"spans":7715},"Hwa Choo Lim, VP, Human Resources, Asia Pacific, Equinix “This International Women’s Day, we celebrate the achievements of women who have overcome obstacles and shattered stereotypes. For years, Equinix has championed the empowerment of women through WomenConnect, which provides mentorship and support, ensuring every woman can excel within our organization. ",[],{"type":37,"text":7717,"spans":7718},"Most recently, Equinix introduced “Equinix Hire Up Program”, an initiative incorporating Equinix hiring principles and a refined 6-step hiring process alongside comprehensive interview and talent selection skills training. This initiative underscores our dedication to fair and equitable hiring practices, attracting top talent to bolster Equinix’s transformation journey. ",[],{"type":37,"text":7720,"spans":7721},"[Specifically in India, we launched the Women Returnee Program to assist women on career breaks in rejoining the workforce to resume their professional journey. Through this pilot program, participants receive training and mentorship to equip them for the industry re-entry, fostering skills and confidence essential for success.] ",[],{"type":37,"text":7723,"spans":7724},"Our proactive efforts to address gender bias and inequality have led to a notable increase in gender representation in recent years. Establishing 9 Employee Engagement and Collaboration Networks (EECNs) and 35 WeAreEquinix teams demonstrates our commitment to fostering a diverse and inclusive culture. These endeavors yielded tangible results, with a significant 13% year-over-year increase in our global female workforce as reported in our 2023 earnings. ",[],{"type":37,"text":7726,"spans":7727},"At Equinix, we recognize that diverse perspectives drive continued innovation and advancement. We remain unwavering in our commitment to creating opportunities that empower women and contribute to a more balanced and thriving organization.” ",[],{"type":37,"text":7729,"spans":7730},"Smriti Mathur, Vice President People India & Global Talent Advisory, Pega India “For this International Women’s Day themed ‘Inspire Inclusion,’ the tech industry reflects on the strides made in women’s inclusion at workplaces. Recognizing diverse perspectives, the tech industry today emphasizes leaders’ pivotal role in driving innovation, where gender diversity is not just moral but strategic for competitiveness and innovation. “Today, technology has empowered us to dismantle physical barriers, paving the way for equity in the workspace. Yet, it is the cultivation of a culture of mindful inclusion and belonging that truly propels an organization towards its full potential and success.” At Pega, Inclusion is a core value for our products and people. We prioritize building a culture of Diversity, Equity, Inclusion and Belongingness where people thrive. This includes creating equal opportunities for our diverse workforce. Identifying role models and mentors that can enable you to upskill and grow. Creating safe spaces and employee resource groups that encourage you to share your learnings and experiences as you bring your authentic self to work. We also believe in recognizing our allies who champion and equip others in this journey. As women leaders, we must serve as allies, inspiring other women to pursue leadership positions and fostering a work environment that recognizes, appreciates, and celebrates them.” ",[],{"type":37,"text":7732,"spans":7733},"Nithya Cadambi, Senior Director, Finance, Operations and Facilities “Our journey has become an inspiring narrative of resilience and advancement as we continue to champion women’s equality and empowerment. A recent report by the Ministry of Statistics demonstrates an increase of 4.2%, pushing female labour participation to 37% in India. This growth reflects a positive shift in the country’s labour force dynamics, signifying a broader societal transformation. While every incremental gain fuels our progress and normalizes support for women, substantial work remains ahead. The increase in female workforce participation requires a stronger focus and comprehensive approach from the private sector, government, and society. This year’s theme, ‘Inspire Inclusion,’ stresses that investing in women has a ripple effect on society. Diverse perspectives, experiences, and ideas from women lead to more innovative solutions to complex problems. Companies prioritizing gender diversity consistently outshine their competitors, proving the business case for inclusion. A multifaceted approach is imperative to foster investment in women. The competitive and demanding nature of jobs, especially in the tech sector, demands companies to focus on decisive actions to promote women’s engagement. Flexible work arrangements and mentorship programs assist women in navigating career obstacles and building confidence. As we navigate the era of ‘smart-everything,’ let’s also prioritize a smart equation for the future prosperity and well-being of our societies.” ",[],{"type":37,"text":7735,"spans":7736},"Vidya Munirathnam, Vice President – Human Resources, Lowe’s India “Investing in women and cultivating their path toward accelerated career growth must transcend mere diversity agendas; it is a strategic imperative for progress. At Lowe’s India, we prioritize equity over equality as it’s not just about levelling the playing field; it’s about reshaping it entirely, creating a landscape where everyone has an equal opportunity to thrive. We take deliberate action at all stages of a woman’s career lifecycle. By partnering with women-only institutes, we welcome a balanced pool of young talent – almost 60% of the campus hires joining us in 2023 were women. For our women associates and leaders, including high-potential associates, we offer a range of avenues to upskill, navigate and elevate their careers. In 2023, we increased our women officers (VPs) from 20% to 40%. With programs such as Bring-Her-Back and Do-It-Herself, we ensure we provide the right platform for successful maternity returns and career reintegration of those returning from career breaks, respectively. We focus on programs like “Elevate Your Influence,” and “Women Leadership Summit” aimed at connecting, inspiring and nurturing women leaders. Finally, by fortifying our foundational practices including workplace flexibility, strengthening our women Business Resource Group, sensitivity trainings, mentorship etc., we ensure women feel safe, heard and inspired to lead at our workplace. Today, a significant number of functions at Lowe’s India are led by women leaders- a culture that trickles from our global organization. These proactive efforts reflect in our improving gender ratio year-on-year and through multiple accolades as a great place to work for women.” ",[],{"type":37,"text":7738,"spans":7739},"Natasha Rock, Geo Alliances Lead – GSI, EMEA GoTo “Breaking the glass ceiling is not just an individual triumph but a response to the structural disparities in career advancements, where women encounter barriers at entry levels. According to NASSCOM, despite women constituting 36% of India’s tech workforce, the proportion significantly declines higher up the corporate ladder. But it will take a lot more than women being part of STEM or companies adopting women empowerment programs. The ascent to leadership necessitates identifying mentors who can help navigate hierarchical barriers and consistent self-advocacy. An NBER paper reveals that women tend to undervalue their performance, despite achieving similar scores as men. Therefore, being one’s own self-advocate is a pivotal challenge in this journey to the top. Leaders within the organization play a key role in facilitating this culture. When you consider the correlation between leaders who deliver better business success with high levels of emotional intelligence, it makes a great case for gender equality. Women inherently possess exceptional leadership skills—listening, mentoring, emotional intelligence, and creativity. For companies, success lies in recognizing and rewarding emotional intelligence, adopting transparent recruitment processes, and prioritizing competence over confidence. In 2024, women find themselves in a much-improved position; gender diversity is now a recognized concept, and companies are increasingly open to implementing change. This Women’s Day, as we navigate a more evolved work environment, it is critical for us to inspire inclusion by demanding for inclusive practices, creating a robust ecosystem that genuinely empowers women.”",[],{"type":37,"text":7741,"spans":7742},"Monica Tomar, Regional Marketing Manager, South Asia Pacific, Axis Communications “As we commemorate International Women’s Day, we acknowledge the significant strides made by women in breaking the glass ceiling, particularly in the tech and surveillance industries. Studies consistently affirm that diverse teams lead to better decision-making, increased productivity, and enhanced creativity. Organizations can enable a more equitable society by advocating gender diversity and empowering women in the modern workforce, thereby unlocking the industry’s full potential to drive innovation and progress globally. At Axis Communications, we cultivate a culture grounded in diversity, equity, and inclusion, celebrating the remarkable achievements of women who have defied norms and forged their paths in the industry. With a 40:60 ratio of women to men across South Asia Pacific, Axis Communications prioritizes diversity and inclusion, recognizing its critical role in fostering innovation and success. Through collaborations with esteemed partners like MINE and our steadfast support of initiatives such as Security LeadHER, we actively champion diversity within our workplace and beyond. Today, let us reaffirm our commitment to creating a world where women are welcomed, valued, and empowered to thrive. Together, we can envision a future where gender equality is not an aspiration but a tangible reality. By providing women with the opportunity to break down barriers and reach their full potential in the workplace, we can help build a more prosperous and inclusive society.” ",[],{"type":37,"text":7744,"spans":7745},"Twastree Chakravarty, Digital Business Leader – Marketing, Altimetrik “In the dynamic landscape of modern business, the significance of today lies in the seismic shifts propelled by women across diverse industries. As a woman leader navigating the currents of the industry, I have witnessed firsthand the transformative power of diversity and inclusion. Women are actively seeking avenues that empower them to flourish in their professional pursuits. It is imperative for organizations to cultivate environments not only inclusive but also devoid of biases of any form. While equal opportunities are a crucial step, true inclusion requires a deeper understanding of ‘Intersectionality,’ acknowledging the unique circumstances of each individual. This means the implementation of comprehensive programs, mentorship initiatives and continuous learning and training. A reliable approach to achieving better gender ratios involves prioritizing women’s career progression across all levels. At Altimetrik, we are at the forefront of this revolution, propelled by our conviction that diversity ignites innovation. Through initiatives such as WINGS, MentHerUp, and EmpowerHER, we extend tailored mentorship to nurture the professional and personal growth trajectory of women. Our commitment stands resolute as we stride forward, driving change and shaping an industry that thrives on inclusion and equality.” ",[],{"type":37,"text":7747,"spans":7748},"Bharathy Venkataraman, Director, Delivery Excellence, Mindsprint “Accepting and valuing women’s involvement in professional domains, especially in the IT sector, goes beyond diversity. Today, we stand at a juncture where companies recognize the changing norms and are reflecting the same in their culture. However, to propel in the right direction, we must move beyond the ‘quantity of diversity’ in the boardroom and actively champion true inclusion, where ‘the quality of outcomes’ is the focus. Transparent hiring, robust upskilling programs, and mentorship are crucial. As we celebrate Women’s Day, let’s acknowledge the journey, address challenges, and create a future where inclusion isn’t just a buzzword but an inherent part of the tech ecosystem.” ",[],{"type":37,"text":7750,"spans":7751},"IBM ",[],{"type":382,"text":7753,"spans":7754},"IBM strives to make their women workforce empowered and for that they have a list of initiatives in place. IBM as an organization focuses on empowering women through upskilling and helping them navigate through career breaks. Programs such as Tanmatra and Career Enablement and Coaching Program helps high potential women employees in creating a pipeline for senior roles and executive positions. Tanmatra help women employees in knowledge sharing and peer learning and is an initiative started in collaboration with IIM-Bangalore. Every year 5-7 women employees are nominated to join this program to learn how to prepare to become executives through job shadowing, mentoring, networking sessions with business leaders, and one-on-one consulting.",[],{"type":382,"text":7756,"spans":7757},"Dedicated Business Resource Groups such as Unnati, Pragathi, and Shakti foster talent development, leadership skills, and allyship among women employees. ",[],{"type":382,"text":7759,"spans":7760},"IBM also gives its female employees an opportunity through Tech Re-Entry Program to return to work after a career break through tailored learning programs and on-the-job projects. ",[],{"type":382,"text":7762,"spans":7763},"Internal programs such as Charisma aim at supporting work-life integration for parents, including specialized services for expecting and new parents, along with manager sensitization sessions. IBM also invests in quality childcare arrangements for employees, offering subsidies and a digital portal with access to 6000+ childcare centers across India. ",[],{"type":382,"text":7765,"spans":7766},"They also provide Care-taker travel allowance that includes same-gender couples, traveling domestically on IBM business with infants receive support covering ticket and stay costs for the child and caretaker. ",[],{"type":382,"text":7768,"spans":7769},"They have their own Employee Assistance Program (EAP) called Mitr which includes confidential counseling program supports employees and their families with emotional health issues through webinars and counseling services. Additionally, IBM extends various inclusive policies and benefits such as transportation for pregnant women, post-maternity part-time work options, flexible work arrangements, and lactation rooms in all offices.",[],{"type":37,"text":7771,"spans":7772},"Anuradha Bhamidi, GenAI Analyst, Movate “Throughout my decade-long career, my work experience predominantly revolves around design and research. Like all designers, user and technology research is a key task amidst the plethora of other responsibilities that designers handle. I joined Movate as a Senior Engineer and now serve as a specialist and GenAI analyst for solutions and presales. ",[],{"type":37,"text":7774,"spans":7775},"While the concept of AI is not new, we have witnessed rapid development in the field, starting with the emergence of LLMs such as ChatGPT and AI art. One of my key roles in Movate’s Innovation Labs is to understand and analyze how we can incorporate these AI models to improve customer experience, amplify agents’ productivity, and analyze operations, performance metrics, and other KPIs related to various lines of business. ",[],{"type":37,"text":7777,"spans":7778},"At Movate, my work revolves around implementing Gen AI in chatbots that provide support to customers and engineers alike, making the interaction conversational and human-like. This serves as the perfect deflection solution to reduce agent\u002Fengineer workload. ",[],{"type":37,"text":7780,"spans":7781},"While Movate has already been leveraging AI\u002FML-based customer experience and agent amplification solutions, we quickly incorporated Gen AI in our solutions. I was in charge of analyzing the existing solutions, exploring the latest industry advancements, and developing relevant Gen AI-based use cases in telecom, banking, gaming, retail, and OEM sectors. ",[],{"type":37,"text":7783,"spans":7784},"At Movate Innovation Labs, one of the first projects I worked on, which incorporated Gen AI-based chatbots, was for an industry-leading gaming company. Now, all our solutions incorporate AI in some capacity and we are working continuously to enhance the user experience.” ",[],{"type":37,"text":7786,"spans":7787},"Jaya Mehrotra – Leadership Coach & Founder- Women Leadership Circle (WLC) “Today, as we celebrate Women’s Day, let’s spotlight the incredible strength of women collaborating with each other.While reaching the summit of top can often be isolating, women often face a dearth of comprehensive support. Hence, the significance of trust circles and intimate forums cannot be overstated; these spaces not only reinstill our resilience but also foster growth through shared vulnerabilities. ",[],{"type":37,"text":7789,"spans":7790},"In this rapid age, women leaders must actively seek mentors to expand their perspectives and horizons. It’s time for us to embrace a culture of collaboration and co-creation, where every woman’s journey paves the way for many others to follow. I firmly believe women in power can enable more women in power! ",[],{"type":37,"text":7792,"spans":7793},"Together, as women in power and leadership, we possess the ability to unlock boundless opportunities for generations to follow. Let us reaffirm our commitment to opening doors for plenty, as we champion a future where women knows no bounds.” ",[],{"type":37,"text":7795,"spans":7796},"Ms. Radhika Kalia, Managing Director at RLG Systems India Private Limited “The campaign theme of International Women’s Day 2024 – Inspire Inclusion – is particularly touching. It reflects the urgent need for extensive changes across business and societal domains, and emphasizes dimensions that need to be addressed to take us closer to our aim of realizing a truly inclusive and empowered society. However, through a comprehensive and multi-faceted strategy and strong commitment to healthcare, economic upliftment, education, entrepreneurship, and digital literacy for women, we could forge a resilient, sustainable and innovative economy. I believe that utilizing the unique skills, creativity, and perspectives that women offer when included in the workforce could drive our endeavour towards a more inclusive and prosperous world.” ",[],{"type":37,"text":7798,"spans":7799},"Ritu Mehta, Centre Director Phoenix Mall of Asia, VP Marketing South “In the retail industry, it is a matter of pride that more and more women have become influential both in terms of consumer perspective and business owners, bringing innovation and development in the sector. With digitization becoming an enabler to the rise of women leaders in the retail segment, innovative products and ideas are emerging in the consumer market – which is serving as a powerful reminder every day that inclusion is beyond diversity. Being a woman leader in the retail industry for almost two decades, I strongly feel that we all should come together to foster a culture of inclusivity that actively welcomes and empowers innovative ideas, empathizes with a diverse workforce, and creates spaces for everyone’s dignity and respect. This year, as we celebrate International Women’s Day with a focus on Inspire Inclusion, let’s aim to build a women-driven business landscape and pave the way for a vibrate and equitable future.” ",[],{"type":37,"text":7801,"spans":7802},"Supriya Deverkonda, Senior Data Scientist, Great Learning “India is a beautiful country with a rich culture and has made significant progress, but it still clings to a few stringent norms, especially when it comes to women. Despite this, in 2013, I made the life-changing decision to adopt a 5-month-old baby, defying cultural stereotypes around traditional family and marriage. ",[],{"type":37,"text":7804,"spans":7805},"Being a mother is a beautiful journey, especially when my child comes to me after a tiring office day and gives me a big hug and a smile. It’s the most amazing thing. The best thing about being a single parent is that it has taught me to stand up for what is not right, to stand up to society and have the courage to say no. Despite going against convention, I had strong support from my parents, enabling me to balance my career while raising my daughter. Juggling work-life balance as a single parent during crises was challenging but manageable with substantial support. However, after over 18 years in data science and analytics, a lingering feeling emerged that I needed to give my career a boost, particularly in AI, to stay current with industry trends. Believing that there’s no age limit for learning, I took the Post Graduate Program in Artificial Intelligence for Leaders by Great Learning this year. Encouraged by my mother to keep my career flourishing, I seized the opportunity to upgrade my skills and stay abreast of industry standards. ",[],{"type":37,"text":7807,"spans":7808},"For mothers contemplating career relaunches, shifts, or boosts, my advice is simple: upskilling is key to empowering women and breaking barriers in male-dominated industries. Your journey may not always be easy, but with the right support and resources, you can achieve your career aspirations and create a better future for yourself and your family.” ",[],{"type":37,"text":7810,"spans":7811},"Ms Anju Mary Kuruvilla, Director- Industry Affairs, Communication & Sustainability- Danfoss India “At Danfoss, as we continue to drive sustainable progress in a constantly changing and evolving world, it’s imperative for us to recognize the pivotal role women play in fostering innovation in STEM across all levels & functions in the organization and accelerating sustainable growth. ",[],{"type":37,"text":7813,"spans":7814},"We are committed to fostering an inclusive workplace culture where female talents are nurtured and empowered to thrive and contribute their unique perspectives. Our initiatives like monthly work-from-home options, maternity leave & extended flexi-work options, provision of a daycare centre on campus, L&D and engagement programs for women, coaching, mentoring & anonymous counseling support, etc. underscore our commitment to supporting our multi-generational female colleagues. ",[],{"type":37,"text":7816,"spans":7817},"By championing DEI and implementing supportive HR policies, we’re creating a positive environment where women can pursue rewarding careers with due work-life balance. By providing opportunities across the Danfoss globe for women to get mentored, or to do reverse mentoring and pursue job rotations, we aim to upskill\u002Freskill women employees & increase the representation of women in employment by 50% within the next 5 years. Ensuring our RRRs (Recruitment, Retention & Representation) is right, will be the key foundation of our future growth ambitions. ",[],{"type":37,"text":7819,"spans":7820},"Over the next five years, Danfoss will also have 50 percent more women in leadership positions. Today, women count for well over a third of all the company’s global employee population, but only 20 percent of our leaders are women. Therefore, Danfoss has launched a new ambitious plan to ensure 30% of women in leadership positions by 2025.” ",[],{"type":37,"text":7822,"spans":7823},"Apoorva Aggarwal, office managing principal, ZS “This International Women’s Day, we celebrate the transformative influence and power that women’s leadership brings. Women leaders continue to shape the industry with their vision and strategy, paving the way for better business decisions and an equitable future. By increasing their representation at the helm, we send a resounding message: leadership has no gender. This inspires young girls and women to dream big, challenge stereotypes; and celebrate the rewards that come along. Moreover, diverse leadership brings unique perspectives to business, fosters empathy, and leads to more inclusive policies that benefit everyone. Let’s amplify voices, celebrate achievements, and empower women to lead toward a brighter, more inclusive future and create a thriving and resilient world.” ",[],{"type":37,"text":7825,"spans":7826},"Anjana Sastri, Director – Marketing, Sterling Developers “The demand for residential real estate has grown exponentially over the last few years. However, the most noteworthy development is the remarkable rise in the number of women who are making a mark in the real estate sector with their visionary approach and strong business acumen. Real estate has undergone a sea of change in the country with changes in gender diversity, putting to rest the earlier norm of real estate being a male-dominated industry. From property consultants, channel partners and agents to engineers, architects and leader of multinational real estate development firms, women are leading the Indian realty sector to scale new heights. Dynamic and adaptable, the sector has exhibited a strong growth trend that has gained from women taking up more active roles. Hence the International Women’s Day theme, this year, “Invest in women: Accelerate progress”, is a vital key in women’s progress. ",[],{"type":37,"text":7828,"spans":7829},"One of the primary merit’s women possess in the field of real estate lies in their inherent aptitude for collaboration and adept communication. Today, women are excelling across sectors and real estate is no different. Real estate companies have become alert to the skills women exhibit and hence are making changes in their policies and are enabling women in various ways to optimize their performance. Real estate companies through industry bodies like the Confederation of Real Estate Developers’ Associations of India (CREDAI) have made a significant push to encourage gender diversification and inclusivity within the sector. These bodies are playing a major role in getting companies to make gender sensitive a priority. ",[],{"type":37,"text":7831,"spans":7832},"The entry of multinational companies into the Indian realty market is another reason for its increasing gender neutrality. As the participation of women increases in the real estate sector, they are actively advocating for gender parity, commemorating their achievements, and setting up platforms to rectify existing imbalances. The industry is seeing that gender diversity is not only about equality but also about advancement and success. The future of real estate contains enormous promise and opportunity, with women leading the way.” ",[],{"type":37,"text":7834,"spans":7835},"Amulya Nagaraj, Executive Director, PEPPER Interactive Communications “The biggest challenge, we often hear, is that women tend to drop out of the workforce after a certain point. The challenge is most women are conditioned to focus on a ‘job’, and not a career. The mindset has to change to encourage women to pursue careers, not just a job that allows them to earn money. A career requires a certain amount of investment in self – upskilling, networking, setting goals for themselves and thinking strategically. There is a fair amount of conversation today about women entering the workforce, but for women to truly continue participating in the workforce, we’ve to change the mindset to encourage women to pursue careers, and not just jobs. And for this – we need a truly equal approach where both men and women share the load – physical and mental.” ",[],{"type":37,"text":7837,"spans":7838},"Ms Yukti Gill- Co-Founder, Satyukt Analytics “As we commemorate International Women’s Day, let’s reflect on the diverse challenges confronting women entrepreneurs from various walks of life. From navigating gender biases to breaking cultural barriers, the entrepreneurial journey for women is multifaceted. In each industry and background, we encounter unique hurdles—be it accessing resources, overcoming societal expectations, or balancing family responsibilities. However, it’s precisely in confronting this array of challenges that we find strength, resilience, and a collective determination to pave the way for future generations. Empowering women entrepreneurs is not just about breaking glass ceilings; it’s about dismantling the walls that confine us in different spheres. By acknowledging and addressing these varied challenges, we foster an inclusive environment where every woman, regardless of her background, can thrive and contribute meaningfully to the entrepreneurial landscape.” ",[],{"type":37,"text":7840,"spans":7841},"Dr. Somdutta Singh, Serial Entrepreneur, Founder & CEO, Assiduus Global Inc, LP Angel Investor, Ex-Member Niti Aayog on this year Women’s Day Theme Inspire Inclusion. ",[],{"type":37,"text":7843,"spans":7844},"“Inspire Inclusion” ",[],{"type":37,"text":7846,"spans":7847},"When you hear such words, you think about a slogan that is meant to push for inclusion. It goes beyond that, however. Inspiring inclusion is not just a one-and-done deal. It’s about breaking systemic barriers and fostering a society where women feel included. ",[],{"type":37,"text":7849,"spans":7850},"In a way, I feel like this theme transcends the very idea of why Women’s Day is celebrated in the first place. Inspiring inclusion is a continuous journey of challenging norms, raising awareness, and advocating for change, which has always been the goal of this day. Creating environments where women are not only present but also heard, respected, and given equal opportunities is a challenge that requires a collective effort from everyone. ",[],{"type":37,"text":7852,"spans":7853},"It is also easy to just say these words. I speak from my heart when I say that the struggles that I’ve seen and that I have gone through myself are something I hope others don’t go through. True change requires action. From examining our own behaviors and biases, to speaking up against discrimination and actively working towards creating a more inclusive world, each of us has a role to play in this journey. The progress women have made over the years is a result of collective activism, something that hasn’t happened overnight or because of a single group of people. ",[],{"type":37,"text":7855,"spans":7856},"As we celebrate Women’s Day this year, let’s not just acknowledge the progress we’ve made but also commit to continuing the work of inspiring inclusion every day. Together, we can inspire others and create a world where everyone is included, where everyone thrives. That is the true meaning of inspiring inclusion. ",[],{"type":37,"text":7858,"spans":7859},"Ms Aditi Balbir, Cofounder, EcoRatings “The first challenge to address is the issue of gender inclusion, particularly in the corporate sector, where the current landscape remains disheartening. In India, women account for only 22% of the workforce, lagging behind China at 40% and the United States at 47%. Furthermore, women hold a mere 11% of leadership positions in India, in stark contrast to 21% in China and 30% in the United States. ",[],{"type":37,"text":7861,"spans":7862},"The disparity is even more pronounced in the IT sector, where women face severe underrepresentation. In technology and finance, their presence in the workforce is limited to 15% and 25%, respectively. ",[],{"type":37,"text":7864,"spans":7865},"Another critical concern is the glaring gender pay gap, especially in leadership roles and CXO positions, where women receive 50% less compensation than their male counterparts. ",[],{"type":37,"text":7867,"spans":7868},"To address these challenges, a concerted effort is required to increase the representation of women in the corporate sector and ensure gender inclusivity. Some companies are taking bold steps in this direction, such as Accenture, which has set a mandate to achieve a 50% gender ratio by the end of the current year. ",[],{"type":37,"text":7870,"spans":7871},"Additionally, policies like the requirement for one woman director on every board contribute to creating a more equitable environment. However, further comprehensive measures and initiatives are needed to bridge the gender gap and promote a more inclusive and diverse corporate culture. Companies should prioritize implementing strategies that not only increase the overall representation of women in the workforce but also actively promote their advancement to leadership positions.” ",[],{"type":37,"text":7873,"spans":7874},"Meghna Agarwal, Cofounder, IndiQube “India’s economic landscape is experiencing a significant shift, with women entrepreneurs playing an increasingly pivotal role. While progress has been made, there’s still a significant journey towards true inclusivity. ",[],{"type":37,"text":7876,"spans":7877},"With women contribution to GDP nearing 20%, it is becoming evident that women must play a key role to forge India towards a $5Tn economy. Recent developments including the Women Reservation Act that allocates 1\u002F3rd of seats in Lok Sabha and State assemblies; pay parity for women cricketers, National Women Empowerment Mission & She Leads tech program from NASSCOM, are all reenforcing the prominent role that Woman must play in this decade. ",[],{"type":37,"text":7879,"spans":7880},"However more needs to be done to inspire inclusion and bring an equal representation of women in the board rooms. Addressing societal norms remains a key aspect in inspiring inclusion. Woman centric initiatives must work to change deeply ingrained gender biases and patriarchal societal norms so that more women are open to explore challenging careers. Also, Policies and initiatives need to be sensitive to the intersection of gender with factors like caste, class, religion, and disability to ensure inclusivity. ",[],{"type":37,"text":7882,"spans":7883},"Together, let us strive to rewrite the narrative of women entrepreneurship in India by giving them equitable access to funding, mentoring, skill development and networking. Let us foster a future where inclusivity empowers women to reach their full potential and contribute to the nation’s progress.” ",[],{"type":37,"text":7885,"spans":7886},"Shruti Malani, Co-founder, Centuary Mattress – A young and enterprising personality with a strong business acumen, Ms. Shruti Malani is the Co – Founder at Beddy by Centuary. Shruti has a strong hold in strategy and finance which made her create a name of Centuary internationally. With a strong ability to think of innovative ideas, Shruti soon sensed an opportunity in the baby\u002Fchild sleep solutions segment and introduced Beddy, a branded baby mattress. With the launch of Beddy, Shruti ventured into an entrepreneurial journey. Being a mother of two herself, she designed Beddy keeping in mind that a baby typically needs 18 hours of sleep in a day, during which 70% of its development takes place. Ms. Malani is now responsible for the Product Design and Strategy, Branding, Sales and Marketing, Research & Development for Beddy. She is a passionate and research driven woman which makes her one of a kind. Apart from her work, Ms, Malani is also a sucker of travelling, cultural music and dance. ",[],{"type":37,"text":7888,"spans":7889},"Jaya Mehrotra – Leadership Coach, Founder, Women Leadership Circle ( WLC) “Today, as we celebrate Women’s Day, let’s spotlight the incredible strength of women collaborating with each other. While reaching the summit of top can often be isolating, women often face a dearth of comprehensive support. Hence, the significance of trust circles and intimate forums cannot be overstated; these spaces not only reinstill our resilience but also foster growth through shared vulnerabilities. ",[],{"type":37,"text":7789,"spans":7891},[],{"type":37,"text":7792,"spans":7893},[],{"type":37,"text":7895,"spans":7896},"Ms Ayushi Arora Gulyani – Founder and CEO of Media Corridors “On this International Women’s Day, I extend a heartfelt message to the younger generation of women, urging them to embrace the exhilaration of leadership. Uncover your unique strengths and passions, for your true authenticity radiates when you pursue what you genuinely love. Recognize that within each individual lies the potential to be a formidable driving force, and by empowering women across all societal domains, we contribute significantly to comprehensive progress. This Women’s Day, let’s not only applaud women’s accomplishments but also celebrate the rich diversity and dynamic contributions they bring to various facets of life. Cultivating a culture that esteems merit and welcomes the full spectrum of gender identities is the key to fostering a more inclusive, vibrant, and flourishing society. Together, let us pave the way for a future where every woman’s potential is realized, acknowledged, and celebrated.” ",[],{"type":37,"text":7898,"spans":7899},"Mr. Saurabh – Cofounder at Stable Money “Women in India are not just participants but significant contributors to the evolving investment landscape, showcasing their financial prowess and commitment. As women increasingly engage in diverse investment avenues, there’s a clear shift towards empowering financial independence and stability. Our internal data underscores this trend, revealing women’s substantial presence, with a notable 32.48% contribution to the total Asset Under Management (AUM) and a higher Average Transaction Size (ATS) than men. However, challenges persist, including a gender gap in financial literacy and a tendency towards risk aversion. ",[],{"type":37,"text":7901,"spans":7902},"To truly empower women economically, we must foster inclusive financial planning, providing tailored services and guidance to bridge these gaps. By unlocking the economic potential of women through education, support, and diversified strategies, we not only promote gender equality but also drive sustainable growth and prosperity for all.” ",[],{"type":37,"text":7904,"spans":7905},"Niti Misra Tiwary, Head – Learning & Culture, India & South Asia, Eaton, said, “At Eaton, we are dedicated to shaping the future of leadership through initiatives like Future Leader Expand. This program accelerates talent development for emerging leaders, with a deliberate focus on fostering diversity and inclusion to ensure a well-rounded representation of talent across all segments. Our country-level talent reviews play a pivotal role in assessing talent across functions and businesses, paving the way for meaningful career paths and growth opportunities. By upskilling our workforce through diverse initiatives, we are committed to ensuring that our employees are FutureReady and equipped with the necessary skills for tomorrow’s challenges. Additionally, we prioritize building leader excellence by enhancing leadership capabilities that enable our leaders to coach, develop, engage, and retain talent effectively. These efforts underscore our commitment to nurturing a diverse, skilled, and empowered workforce that drives innovation and success at Eaton.” ",[],{"type":37,"text":7907,"spans":7908},"Kavitha Ramachandragowda, Co-Founder and Executive Director, Routematic “The technology landscape in our country is witnessing a powerful transformation as women carve their path, proving that brilliance, determination, and ambition knows no gender. Women are shattering stereotypes and emerging as powerful, influential leaders, contributing significantly to the success of enterprises, job creation, and India’s economy. According to Women’s in India’s Startup Ecosystem Report, the women’s entrepreneurial landscape is on an upward trajectory in India. My advice to aspiring female leaders is to believe in your capabilities and grab the boundless opportunities ahead. Establish clear limits, assign tasks strategically, give importance to both personal and professional well-being, and make sure you have a robust support network around you. The perseverance, fearless spirit, and drive, coupled with empathy, leadership, and communication skills that women naturally possess, will surely enable young women leaders to continue breaking barriers and thrive in their endeavours, leaving a lasting mark in the field of technology and innovation.” ",[],{"type":37,"text":7910,"spans":7911},"Neha Bagaria, Founder & CEO, Herkey “To aspiring young women, my advice is simple but very important in today’s time. Leverage networks and communities to reach out to employers who can provide job opportunities, experts who can provide mentorship and learning, and each other to find support & motivation.Speak up with confidence, champion your own growth, and face biases with determination. Building a supportive network is key. Surround yourself with mentors and peers who encourage you to reach your full potential. When faced with setbacks, embrace resilience. Reject thoughts of giving up or self-doubt and keep your eyes on your goals. Believe in the extraordinary capabilities you have. As women, we possess the strength to achieve whatever we set our minds to.” ",[],{"type":37,"text":7913,"spans":7914},"Manisha Dubey, Head of IDEMIA India Foundation & VP Marketing Communications & Brand, IDEMIA “In today’s digital world, skilling and development initiatives are essential for unlocking the vast potential of women. By providing access to opportunities and empowering women with relevant skills and knowledge, these programs enable them to close the gender gap in STEM fields and tech-related industries. Moreover, skilled women bring diverse perspectives and drive innovation, fostering creativity and pushing boundaries in technology and business. Economic empowerment follows suit as women secure higher-paying jobs and better economic opportunities, contributing to the prosperity of communities. Additionally, skilling programs cultivate adaptability and resilience, equipping women to thrive in a rapidly evolving digital landscape. Ultimately, investing in the skilling and development of women not only benefits individuals but also drives societal and economic growth, creating a more inclusive and innovative future for all.” ",[],{"type":37,"text":7916,"spans":7917},"Vaishnavi Shukla, HR Head, Comviva “We acknowledge the remarkable achievements and unwavering dedication of women in the fast-growing tech and telecom industry, and we take immense pride in the resilience and invaluable contributions of women within our workforce. Our dedicated programs ensure women are supported at each of the crucial stages and milestones of their life and that they have equal opportunities to thrive and contribute meaningfully to our organization’s success. We are constantly engaged in accelerating our women leader’s careers and creating a workplace where every voice is valued and heard. From our comprehensive campus hiring programs to internal growth and promotions to an overall wellbeing intervention at each stage, we ensure a bias free mindset. As a result of this, our Gender diversity ratio has seen a rise of ~4% and we are absolutely thrilled about it. Comviva has put significant efforts in creating an enabling environment for female employees to grow where they can upskill themselves despite the daily challenges and we have made every stride towards that direction. Our commitment to supporting working mothers is demonstrated through comprehensive maternity leave benefits and on-site creche facilities at our offices. At Comviva, we are dedicated to fostering an inclusive environment where every woman can thrive and contribute meaningfully to our collective achievements.” ",[],{"type":37,"text":7919,"spans":7920},"Simran Sharma, Co-Founder and Lead Product Manager, Yodda Elder Care “Indian women are showcasing their exceptional abilities in different fields today and facilitating various developmental and environmental goals. At this juncture, when India is striving to accomplish various ambitious goals including Viksit Bharat 2047, the role of women in the 0065conomy becomes critical. To harness this pool of talent, India needs to offer them the requisite support and create a favorable and encouraging environment for them. Their tremendous ascent in the entrepreneurship landscape is a testimony that they can take on roles that are considered men’s land today and can build a business, generate wealth and create numerous employment opportunities. This International Women’s Day is the perfect occasion for diverse collaborations to take concrete measures and actively support today’s ambitious women to contribute to India’s success story.” ",[],{"type":37,"text":7705,"spans":7922},[],{"type":37,"text":7924,"spans":7925},"Madhushree Dutta, Head HR at Pure Storage India. “Investing in women and inspiring inclusion are the key themes for this International Women’s Day. ",[],{"type":37,"text":7927,"spans":7928},"Investing in women benefits women and society as a whole. One of the key ways to do that is by increasing women’s meaningful participation in sectors where they are currently underrepresented including in STEM. At Pure Storage, we have implemented measures such as pay transparency, holistic benefits, equitable policies and practices to help achieve gender equality in the workplace. We have also increased gender representation across all levels over the past year, with specific efforts to drive equity in career growth and an increase in female representation in leadership positions. ",[],{"type":37,"text":7930,"spans":7931},"Beyond focus on diversity, one of the fundamental ways to inspire inclusion is to ensure that women not only have a seat at the table, but that their voices and ideas are heard and leveraged. We are focused on building an inclusive culture where women thrive and reach their fullest potential serving as an inspiration to the rest of the society.” ",[],{"type":37,"text":7933,"spans":7934},"Zscaler- Kavitha Mariappan, EVP of Customer Experience and Transformation “The representation of women in India’s IT sector is growing, but a significant talent gap still exists. Mentorship programs and targeted recruitment are pivotal for demonstrating the importance of diverse teams in shaping a more equitable future. ",[],{"type":37,"text":7936,"spans":7937},"At Zscaler, we are committed to promoting diversity, equity and inclusion because we recognize women’s essential role in driving growth and contributing to better business outcomes. I’m proud to say that, within the last year, Zscaler has hired 35 women to roles at director level and above and supported over 1,000 women through our dedicated employee resource group. We have also continued a successful effort to ensure high-performing women have access to the resources they need to advance into senior leadership positions. ",[],{"type":37,"text":7939,"spans":7940},"Our collaboration with academic institutions in India further underscores our commitment to equipping future generations with essential skills. We actively advocate for equal rewards and opportunities among women while collaborating with partners to drive systemic, long-lasting organizational change.” ",[],{"type":37,"text":7942,"spans":7943},"Lenovo ISG- Amit Luthra, Managing Director-India, Lenovo ISG “On this International Women’s Day, Lenovo ISG proudly reaffirms its dedication to fostering inclusion and cultivating a culture where every individual, regardless of gender, experiences a profound sense of belonging. Recognizing the significance of gender diversity not only as a moral obligation but also as a strategic business decision, we remain steadfast in our commitment to inspire inclusion. ",[],{"type":37,"text":7945,"spans":7946},"Our Women in Lenovo Leadership (WILL) employee resource group (ERG) serves as a strong symbol of our dedication to empowering women in technology across our global offices. Representing our ongoing efforts to nurture an inclusive culture, WILL stands as a testament to our belief in the value of every individual’s contribution. ",[],{"type":37,"text":7948,"spans":7949},"Currently, 36% of our global workforce comprises women, and we are determined in our pursuit of progress. By 2025, we aspire to elevate the representation of women in our executive leadership team from 21% (in 2020) to an ambitious 27%, showcasing our proactive approach to leadership diversity. ",[],{"type":37,"text":7951,"spans":7952},"Beyond policies, Lenovo ISG acknowledges that the true strength of an organization lies in its people. We are dedicated to fostering a work culture where every employee feels empowered to contribute innovative ideas, irrespective of gender, race, experience, or qualification. Through equal opportunities and robust support for professional growth, we are focusing on providing more inclusive and diverse leadership landscape. We strongly believe that investing in women is not just the right thing to do; it’s the smart thing to do.” ",[],{"type":37,"text":7954,"spans":7955},"Cloudera- Remus Lim, Senior Vice President of Asia Pacific and Japan “Working professionals are often concerned with their pathway to success and want the confidence of being set up for success as they take on elevated roles. This is the kind of environment that Cloudera has long established where individuals feel ready and supported as they progress upwards, and we did so by implementing two targeted initiatives. ",[],{"type":37,"text":7957,"spans":7958},"Firstly, we ensure our employees have the resources required to advance their careers. Our human resources team works closely with them to provide the necessary support and tools that can help chart their progress and strengthen their competency to take on leadership roles. ",[],{"type":37,"text":7960,"spans":7961},"Secondly, we have implemented a mentorship program to connect women executives with successful women leaders. Through coaching programs and networking sessions, it inspire and creates confidence for them to progress to the next role. ",[],{"type":37,"text":7963,"spans":7964},"Most importantly, we found that being open and listening to what our employees need in order to take the step forward has been crucial. By collecting feedback, we draw insights on how we can support them better, taking a leaf from how we help our customers do better with data.” ",[],{"type":37,"text":7966,"spans":7967},"Amadeus- Shalini Nair, Head – People and Culture, India and APAC, Amadeus “At Amadeus, diversity has been at the heart of our being, and over the decades we have embraced diversity in everything that we do. Gender diversity continues to be a key imperative for the organization, fostering innovation by going beyond stereotypical solutions for the travel industry, adding a new dimension to team dynamics, and challenging status-quo. ",[],{"type":37,"text":7969,"spans":7970},"Building awareness and orienting leaders, managers and teams is essential to building a strong foundation around diversity, Hiring young women from campuses, supporting girls to study STEM in various parts of the world, including India and Manila, and encouraging young girls in Singapore to dream big, by partnering with Girls in Aviation; is our attempt to open up possibilities for young talent. Ensuring women are part of learning cohorts for technical and leadership programs helps us provide them with several career paths within the organization and mentoring HiPO women to develop them for senior roles is helping us build talent for the future. ",[],{"type":37,"text":7972,"spans":7973},"In India, our UDAAN program welcomes experienced women professionals returning from career breaks, back into the workplace.” ",[],{"type":37,"text":7975,"spans":7976},"Aruna C. Newton, Vice President, Head – Diversity and Inclusion, ESG Governance & Reporting, Infosys, on how women are celebrated at Infosys. “At Infosys, we celebrate the inspiring journeys of our women employees who are shaping the future of technology across industries. We have built several high quality, very intentional developmental interventions, that are active year-long, to affirm our commitment to enable women to enjoy the careers they aspire for. Some examples include, ‘#amTheFuture’ a leadership coaching program, in partnership with Stanford GSB, the Infosys ‘Orbit Next’ program for managers, ‘Tech Cohere’ a program that focuses on nurturing and building a vibrant and collaborative tech community of engineers, architects and technologists to refine architecture design and software engineering practices, and mentorship interventions. Our efforts extend to nurturing the creation of powerful supportive ecosystems that inspire inclusion. Our campaign for International Women’s Day 2024 #SpotltToStoplt, focuses on action that all stakeholders including women themselves can take to create awareness around microaggressions that are the result of unconscious gender bias and act on them to inspire inclusion.” ",[],{"type":37,"text":7978,"spans":7979},"Chris Williams, Director of DEI at Keysight Technologies “We live in an incredibly diverse world. When businesses reflect this diversity, and value bringing together people from different backgrounds, with unique perspectives, we can solve some of the greatest global challenges. There is still much progress to be made in diversifying the science, technology, engineering, and mathematics (STEM) industry. Businesses contribute to this progress by breaking down barriers and fostering inclusive workplaces where every individual feels empowered and can be successful. At Keysight, initiatives like mentoring programs, access to best-in-class professional development, and community-centered employee network groups enable all employees, including women, to grow, advance, and thrive in their career. However, the journey doesn’t stop there – the work of DEI is ever-evolving.” ",[],{"type":37,"text":7981,"spans":7982},"Pallavi Godbole, Americas Leader, Assurance, EY Global Delivery Services India LLP “At EY GDS, we encourage our women to build skyscrapers and not just break the glass ceilings. We recognize that diversity is the foundation of innovation and excellence, and we believe in the power of representation and have a specific commitment to advancing social equity by providing a level-playing field for women in the industry. Hence, we have implemented a host of initiatives to empower women throughout their careers. Having a role model to look up to inspires the next generation to dream big. Our mentorship program – where experienced women leaders provide guidance, support, and invaluable insights to future generations of women professionals – has been a game changer in this regard. Whether it’s remote work options, flexible hours, or tailored career paths, we’re committed to ensuring that our women employees thrive both personally and professionally. Our training and mentorship programs, as well as other employee-focused schemes have hugely benefited our women employees. The commitment of EY GDS toward corporate responsibility is next to none. To enable the role of technology as an opportunity for all, we’re bridging the digital divide so that people are not limited in work and life by a lack of digital skills. We are committed to providing the tools, resources, and environment that all EY professionals need to be successful and build meaningful careers. By providing such launchpads and fostering a culture of inclusivity, we’re not just breaking barriers; we’re building a better working world.” ",[],{"type":37,"text":7984,"spans":7985},"Nishita Lalvani, Marketing Director, India & SG, Indeed “Women are playing a crucial role in driving business growth and shaping organizational culture. According to Indeed’s Promoting Women for Better Work report, Indian women are leading the global movement for pay equity. They are advocating for equal opportunities and spearheading diversity, equity, and inclusion initiatives. To create a work environment that is inclusive, boosts productivity and encourages innovation, companies must prioritize diversity and implement gender-specific policies such as flexible working hours, transparent pay practices, and formal regulations. By doing so, they can attract, retain, and support female talent while promoting gender equality.” ",[],{"type":37,"text":7987,"spans":7988},"Mr. Antony Alex, Founder & CEO, Rainmaker “As we mark International Women’s Day, I’m proud to salute the remarkable women who drive innovation, progress, and change. Their passion and brilliance lights the way forward for us all. Let’s stand united in our commitment to equity, amplifying women’s voices, and creating a future where every woman’s potential knows no bounds. ",[],{"type":37,"text":7990,"spans":7991},"Ivana Bartoletti​, Chief Privacy and​AI Governance Officer​, Wipro “We cannot realize the full potential of AI if half of the world’s population does not have an equitable representation in its development. While girls perform as well as boys in science in most countries, only 22 per cent of AI workers globally are women. ",[],{"type":37,"text":7993,"spans":7994},"​This is hugely problematic, for three reasons:",[],{"type":382,"text":7996,"spans":7997},"​Because girls are being limited in their access to fast growing careers and direct participation in shaping AI systems, ​",[],{"type":382,"text":7999,"spans":8000},"Because women are going to bear the brunt of the disruption caused by AI, and ​",[],{"type":382,"text":8002,"spans":8003},"Because without access to shaping it, AI will continue to code existing stereotypes and inequalities into decisions and predictions.​Businesses must focus on nurturing role models and female leadership to ensure a more inclusive approach to AI. Second, they must embrace responsible AI and champion privacy, equality, and human rights in every piece of AI that is produced and deployed.​” ",[],{"type":37,"text":8005,"spans":8006},"Gaurica Chacko​, Vice President and​Global Life Sciences Head​, Wipro “Reducing biases in AI algorithms can narrow healthcare inequality gaps, felt by underrepresented communities, by identifying diverse patterns and symptoms much faster. This inclusive approach improves diagnostic accuracy, allowing physicians to save precious time and potentially more lives. Additionally, injecting AI-powered solutions into clinical trial recruitment will increase accessibility for women and minority populations, ultimately resulting in better healthcare for all.​” ",[],{"type":37,"text":8008,"spans":8009},"Laura Langdon​, Chief Marketing Officer​, Wipro “My advice to women to advance in their careers is to always do the job you want next rather than the one you have now. Do more than what is asked of you, never say no to an opportunity because that’s what makes you stand out. Be curious and ask questions, intellectual curiosity is everything, and Generative AI will help turn that into even more of a superpower. You no longer need to have a technical background to build something great, you just need to be able to ask interesting questions. I encourage you all to use Generative AI to make your work great and let it speak for itself.​” ",[],{"type":37,"text":8011,"spans":8012},"Aparna Iyer​, Chief Financial Officer​, Wipro “When female leaders advocate for more inclusivity into AI outputs, including women and minority populations, it creates an empowering and inclusive culture. Representation prevents biases from seeping into algorithms and safeguards the progress women have made and have yet to make.​",[],{"type":37,"text":8014,"spans":8015},"Opportunities for women to succeed are abundant, but we must seize them. By taking on challenging roles, embracing visibility, and celebrating our achievements, we can break stereotypes and pave the way for more women leaders in finance.” ",[],{"type":37,"text":8017,"spans":8018},"Tejal Patil​, General Counsel​, Wipro “In life, both within and beyond the workplace, it is important to embrace authenticity. This will ignite a passion for your work and set you apart from the others. Take the time to understand your own goals and aspirations. By being self-aware, you can ensure that your strengths and actions align with your own personal definition of success. It’s also important to remember that what brought you success in the past may not be sufficient to reach new heights. Take calculated risks and ensure your skills and knowledge remain relevant and valuable.​” ",[],{"type":37,"text":8020,"spans":8021},"Subha Tatavarti, Chief Technology Officer, Wipro​ “We’ve announced the launch of the third edition of the #HerCode, an initiative by Wipro DEI and Lab45, which aims to empower women in tech by providing them with the necessary tools, resources, and opportunities to succeed in their careers. Through the #HerCode initiative, participants can access the Topcoder Academy Certification program, take structured courses in Data Science and Web Development, and engage with experienced women engineers, creating a supportive community for growth and networking.” ",[],{"type":37,"text":8023,"spans":8024},"Rocio Herraiz, Global Head of Communications at Noventiq: “Tech companies are making strides in investing in their women workforce by enhancing female leadership, implementing D&I strategies, and offering programs tailored to the needs of women working in technology. But I think that the industry needs to go beyond that. At Noventiq, we see investing in our female workforce as essential to driving innovation and growth. Our approach extends from creating equal opportunities to embracing diverse perspectives and experiences. We aim to attract the best talent by emphasizing the importance of a diverse team that reflects a variety of backgrounds, cultures, nationalities, ages, and genders. Our approach involves looking at the whole person, not just their CV, focusing on their unique personality and how they fit into our organizational culture. In today’s world, it’s essential for all organizations, not just those in the tech industry, to support their employees with benefits that facilitate work-life balance, such as maternity leave -and paternity as well-, flexible hours, and remote or hybrid work options. At Noventiq, we offer these advantages, along with great career development and mentorship programs, leadership training, and platforms for sharing ideas that are designed to empower all employees, regardless of gender, fostering a more inclusive and diverse future in technology.” ",[],{"type":37,"text":8026,"spans":8027},"Anu Matthew, Chief People Office, Perfios “At Perfios, diversity and inclusivity are core to our success and are nurtured through a plethora of initiatives for empowering women and driving innovation. In the context of an ever-evolving industry landscape, we constantly push the boundaries of social norms and break gender-based barriers to shape the future. Through our core values, we have championed diversity organization-wide by upholding principles that encourage Perfians to care deeply and achieve together. Our ongoing efforts, highlighted by our Diversity & Inclusion initiative, include our Women Accelerator Program, an 8-week initiative designed to support emerging women leaders through their ascent, with 10 seasoned leaders acting as success catalysts. This program focuses on honing industry-specific skills and addresses the distinctive challenges women encounter daily, emphasizing the importance of shared growth experiences within a supportive peer community. ",[],{"type":37,"text":8029,"spans":8030},"To further provide supporting frameworks aimed at boosting women’s career growth, we’ve launched a 6-month-long Leadership Program for our next-gen women leaders. This program, designed and conducted by IIM Calcutta faculty, tailored specifically for Perfios leaders, will leave a lasting impact not only within our organization but also on our women workforce. Participants gain access to abundant resources, mentorship, and growth opportunities aimed at unlocking their full potential. As pioneers in our field, we also actively foster innovation through intrapreneurship programs like Ideathons, where employees from across the organization collaborate and ideate to work on their dream products and then get a chance to bring them to life. By nurturing a culture that energizes and inspires, we are not just building a company, but creating a legacy that will live on through the future. As we journey forward, we’ll continue to champion diversity and inclusion, shaping a workplace where every individual thrives, every talent flourishes, and every dream is within reach.” ",[],{"type":37,"text":8032,"spans":8033},"Mr. Atul Vohra, Managing Partner, TRANSEARCH India “The demand for women professionals is seeing significant attention, and companies recognizing this trend are not only aligning with investor expectations but also experiencing positive outcomes. This trend is now a criterion used by investors to assess a company’s impact on the environment, society, and governance. In nearly 30% of our mandates spanning diverse sectors, there’s a distinct preference for women candidates over their male counterparts. The objective, we have observed, is no longer an HR discussion; rather is being driven by the boards. The leaders of today are making diversity a top priority, establishing it as a non-negotiable component of their corporate agenda, to create diverse, equitable, and balanced workspaces of tomorrow.” ",[],{"type":37,"text":8035,"spans":8036},"Mihir Shah – SVP, Head of Operations, Swiggy Posh training and adoption of good workplace policies for women in Gig ",[],{"type":37,"text":8038,"spans":8039},"Our sexual harassment redressal policy for delivery partners was launched in 2022 and is aimed at raising awareness and ensuring accountability among the community Our goal is to prevent incidents and empower our delivery partners to report any issues with confidence, knowing we will take swift action. We have regular training programs and awareness sessions to reiterate our policies in Hindi, English as well as regional languages. Swiggy fleet managers provide support for all grievances, and all delivery partners have access to an SOS button on their app in case of emergencies.” ",[],{"type":37,"text":8041,"spans":8042},"Sexual Harassment Redressal Policy for Women DE’s ",[],{"type":37,"text":8044,"spans":8045},"“There is no place for sexual harassment or gender-based misconduct in Swiggy’s delivery universe. Through the sexual harassment redressal policy, we are taking a proactive step in building awareness and accountability among various stakeholders in the community. We believe these efforts will stop incidents from happening and also encourage women delivery executives to recognise and report incidents with the faith that action will be taken. Our goal is to empower women to feel safe on Swiggy’s delivery platform.” ",[],{"type":37,"text":8047,"spans":8048},"Yeshasvini Ramaswamy, Serial Entrepreneur & CEO of Great Place To Work®, India “Every International Women’s Day, I’m reminded of the incredible impact women have on our organizations and beyond. As a leader, I see firsthand the unique strengths and perspectives women bring to the table, driving innovation and a commitment to excellence. While we’ve made significant progress in fostering diverse workplaces, there’s always room to do more. We need to actively listen beyond socio-economic barriers, address the needs of our female employees (across age brackets), and create an environment where they are genuinely empowered. Investing in female leadership development needs, building inclusive cultures, and celebrating diverse voices are not just buzzwords but essential steps toward unlocking our collective promise. Organizations recognized for their efforts in building positive work environments for women see a demonstrably happier and more engaged workforce. This year, I’m inspired by the increasing number of women leaders who are challenging status quo, nurturing a healthy sisterhood and working hard towards building a more equitable future by busting stereotypes. Their courage, tenacity and being strong role models is a much needed boost for future generations across all genders. On this International Women’s Day, let’s recommit to the fundamental tenets of sustained change, respect for all, and providing equal opportunities for growth. By doing so, we create a more equitable and thriving future for all.” ",[],{"type":37,"text":8050,"spans":8051},"Mr. Sumit Aneja, Founder, Speedways Electric, “As International Women’s Day approaches, Speedway Electric proudly stands as a champion of diversity and inclusion in the corporate realm. With a notable achievement of more than half of our major departments being spearheaded by women, Speedway Electric remains steadfast in its dedication to fostering gender equality across all facets of the organization. ",[],{"type":37,"text":8053,"spans":8054},"Whether in accounts, sales, production, or procurement, Speedway Electric is committed to offering equal opportunities for women to thrive and take on leadership roles. Embracing inclusive hiring practices, the company actively seeks talent from diverse backgrounds and specifically targets women’s colleges to reinforce its commitment to gender diversity. ",[],{"type":37,"text":8056,"spans":8057},"However, Speedway Electric’s advocacy for women extends beyond recruitment. The company goes the extra mile to ensure that its female employees receive tailored training and ample growth opportunities. In pivotal departments such as accounts, sales, exports, research and development, production, and procurement, Speedway Electric proudly boasts a cadre of exemplary women leaders propelling the company’s success forward.” ",[],{"type":37,"text":8059,"spans":8060},"Ms. Divya Bharti – Associate Director of Media Corridors “On this Women’s Day, let us celebrate the invaluable contributions of women in the PR industry and beyond. As a woman in PR, I stand tall, embodying the strength and resilience that define our collective journey. I believe in the power of self-belief and dedication to propel us forward, breaking barriers and shaping narratives along the way. Let us honor the stories of perseverance and triumph that resonate within each of us, acknowledging the challenges we’ve overcome and the limitless potential we possess. Together, we empower and inspire, paving the way for a future where women’s voices are heard, valued, and celebrated. Happy Women’s Day to all the phenomenal women who continue to redefine possibilities and leave an indelible mark on the world” ",[],{"type":37,"text":8062,"spans":8063},"Pushkar Kumar, CHRO, Cairn Oil & Gas– “Building a truly diverse agenda needs serious commitment from top management. It takes conscious efforts at a larger strategic level to weave a diverse and inclusive culture. D&I agenda has to relate to business operating rhythm and not driven as a fancy HR imperative. Annual Business Planning sessions in each SBU at Cairn, are attended by the senior most leaders and they wrap up the annual and rolling D&I plans which are driven meticulously. Each plan is imbued by a sense of respect and deeper responsibility towards strengthening the diverse fabric of the organisation. Besides, a significant amount of focus has to be dedicated towards impacting mental models of leaders and managers. The focus must be on building organisational capabilities to grow and strengthen diverse talent, by helping them occupy critical leadership and business impacting senior roles.” ",[],{"type":37,"text":8065,"spans":8066},"Ms. Madhumita Agrawal, Founder and CEO of Oben Electric ",[],{"type":37,"text":8068,"spans":8069},"Women in the Auto Industry: Bridging the Gap for Innovation and Growth ",[],{"type":37,"text":8071,"spans":8072},"The auto industry faces a critical challenge: a significant lack of female representation, particularly in leadership positions. This is not just an ethical concern; it also hinders the industry’s potential for innovation and growth. With less than 3% of CXO roles in India’s top 11 auto companies held by women and an 11% salary gap persisting, Deloitte highlights the need for change. However, positive signs are emerging. Educational outreach programs are inspiring young women to pursue careers in STEM fields, including automotive engineering, addressing the gender gap from the ground up. Additionally, many auto companies are embracing the strategic value of diversity. They recognize that gender-balanced teams foster innovation and creativity, leading to breakthroughs in product development and business strategies. Advocacy for safe and inclusive work environments is also gaining traction, ensuring equal opportunities and protection for all employees. Having said that, we ned to emphasizes the importance of merit: “Women need to be deserving of the positions they seek, bringing the necessary skills, experience, and value to the table on par with their peers. Selection should be based on qualifications and merit, not solely on gender. ",[],{"type":37,"text":8074,"spans":8075},"Belinda Pervan, Vice President, APJ Marketing, Veeam “International Women’s Day (IWD) is the time for everyone, not just women, to be reminded of the importance of ongoing education, making space for conversations, and celebrating the positive impact of diverse teams. It’s also a great time to check-in with ourselves for unconscious biases and how we can personally impact our community. I’m a passionate believer in the power of mentoring. Inspiration and confidence comes from meeting others who have been through relatable situations and learning from how they overcame challenges. For this very reason, I co-lead Mentor Walks in Singapore, providing women with bi-monthly walking mentoring sessions around the beautiful Marina Bay Sands I’m also part of a women’s networking group, LeanIn Circle, aimed at supporting women in their career ambitions and leadership challenges. These women come from diverse backgrounds, but all share similar challenges and vulnerabilities. The support I’ve seen and received in these groups has shown me the value of community and network, and that everyone needs support at different times. I’ve seen some incredible examples of inspiring inclusivity within these communities, for example mentees inviting and encouraging each other to network and embrace new opportunities.” ",[],{"type":37,"text":8077,"spans":8078},"Ms Meena Sinha, Vice President & Head – Human Resources And Communications, RR Donnelley, APAC “I often get asked what’s the most important thing women should do for their careers. It’s not a straight-forward answer, because each person’s situation or career aspiration is different. Our primary goal at RRD is to help every employee maximize their full potential in the shortest possible time, by providing them with every impetus they need. ",[],{"type":37,"text":8080,"spans":8081},"While I’ve had the privilege of working with many extraordinary people of all genders, I can’t emphasize this enough: no matter what the debate around women’s careers are, the necessity for professional excellence, and consciously building a high level of competence, remain crucial for their success. Women in careers must embrace continuous learning, and upskill themselves periodically to stay at par with industry requirements. In RRD, we have specific interventions and programs, and structured mentoring sessions for all genders, and Diversity & Inclusion are an intrinsic part of our policies besides the strong focus on propagating work-life balance, mental health, and personal growth. ",[],{"type":37,"text":8083,"spans":8084},"According to the International Labour Organisation, as of January 2024, women’s share in management in the workforce, has increased from 24.8% in 2000 to 27.5% in 2022. It takes a village, as they say, to make this participation a success at a global level for everyone involved, and there is much work still left to be done. We are constantly striving to develop the right people-culture and instil a growth mindset for women employees, and hope we can also contribute to the efforts of millions of dedicated people worldwide – change-makers, business leaders, industry heads and governments – that are working tirelessly to grow more women in leadership roles.” ",[],{"type":37,"text":8086,"spans":8087},"Pratiti Bhaumik, Senior Vice President – HR Corporate, Virtusa “Empathy, inclusion and collaboration are the essential traits of impactful leadership. They foster a culture of equal opportunities and respect, regardless of gender, race age etc. At Virtusa, we believe in nurturing the growth mindset of our employees and actively ensuring that every voice is heard, every idea is valued, and every woman can thrive. As a woman leader, I strongly feel that growth is not just about career and comp progression, it is largely about having a free hand to create an impactful environment for the younger workforce – and that is how we pave the way for future generations of women leaders. This year, as we celebrate International Women’s Day with a focus on Inspire Inclusion, women leaders must unite. They inspire others through their work, break barriers, challenge stereotypes, innovate and pave the way for diversity to be celebrated as our key to success.” ",[],{"type":37,"text":8089,"spans":8090},"Anushree Jain, Co-founder, SocialTAG “In the ever-evolving world of content creation, women are at the forefront, pushing the boundaries and setting new trends in influencer marketing. As we celebrate International Women’s Day, it’s important to acknowledge the role these leaders play. They’re not just making waves by producing engaging content; they’re also building communities that value inclusivity and connection, fostering an environment where everyone is encouraged to participate and succeed. ",[],{"type":37,"text":8092,"spans":8093},"Beyond the realm of social media and content creation, women’s leadership spans across various industries, driving innovation and progress. Their presence in leadership roles significantly enhances company performance, highlighting the critical role diverse perspectives play in achieving success. Today, we salute the achievements of women leaders who not only contribute to the influencer marketing world but also shape our collective future with their determination, expertise, and commitment to inclusivity. Their efforts ensure that the path forward is more accessible and equitable for everyone.” ",[],{"type":37,"text":8095,"spans":8096},"Rupa Bohra, Managing Director, TNS India Foundation “Today, as we celebrate the contributions and achievements of women, I’m deeply moved to see how women are increasingly getting represented across various industries, a cause that I am personally passionate about. At TNS India Foundation, we focus on putting women beneficiaries at the forefront of all our programs, be it youth employability, entrepreneurship or agriculture as we believe that inclusivity is everyone’s responsibility – be it employers, the community, at home or of the women themselves. ",[],{"type":37,"text":8098,"spans":8099},"However, to me, true inclusion only happens when we embrace the rich diversity that all genders bring, yet acknowledge the differences in ability, faith, body and identity. It’s a collective effort, a global commitment to ensuring that women have a meaningful presence in every field and they are enabled to put their best foot forward on their journey to achieve economic and social resilience. Let’s champion inclusivity together, break down barriers, and create spaces where every woman’s potential is not just recognized but is celebrated, so that more women are encouraged to break the proverbial glass ceiling.” ",[],{"type":37,"text":8101,"spans":8102},"Dr Reema Nadig: Co-Founder and COO, KITES Senior Care “In the relentless hustle of life, balancing the demands of work and family poses immense challenges, particularly in the noble field of healthcare. Yet, amidst it all, these extraordinary women shine brightly, their unwavering commitment and tireless dedication serving as beacons of hope and inspiration. ",[],{"type":37,"text":8104,"spans":8105},"Women consistently demonstrate their capacity for excellence across diverse fields and industries. Given the opportunity, they thrive when provided with a supportive and nurturing environment, enabling them to achieve notable success. This Women’s Day, let’s not only express gratitude but also pledge unyielding support to these exceptional leaders and would be leaders. Let’s create spaces of inclusivity across all the spheres, where every woman’s voice is heard, valued, and respected.” ",[],{"type":37,"text":8107,"spans":8108},"Chaitali Pishay Roy, Founder – CPR Global “The journey of women entrepreneurs is riddled with diverse challenges, ranging from societal biases, limited access to resources to the struggle of maintaining work-life balance and thriving in male-dominated industries. Yet, amidst these hurdles, women bring to the table a unique set of strengths – adaptability, empathy, and collaborative spirit. Women have always inherently shied away from putting themselves out there and being recognised for their achievements. ",[],{"type":37,"text":8110,"spans":8111},"As a woman entrepreneur myself, I resonate deeply with these issues. That’s why I founded CPR Global, a reputation management consultancy helping leaders build their personal brand. We strive to amplify the stories of women entrepreneurs breaking stereotypes and showcasing their remarkable contributions in traditionally male-dominated sectors such as geriatric care, alco-bev companies, and D2C brands. Witnessing women shatter glass ceilings and empower others through job creation fills me with immense pride. Their resilience and determination not only inspire but also drive innovation and diversity in the entrepreneurial landscape. ",[],{"type":37,"text":8113,"spans":8114},"It’s time we stopped considering ourselves to be the weaker gender or fairer sex.”   ",[],{"type":37,"text":8116,"spans":8117},"Sarada Vempati, Head of Enterprise Functions, Technology, Wells Fargo India & Philippines “Today, women stand as pioneers, reshaping every facet of the industry. For companies to thrive, there is a need to actively foster inclusion. Their increased participation across academia, workforce and leadership is a catalyst for economic growth. Yet, challenges persist, necessitating sustained efforts towards gender parity through inclusive policies and programs. ",[],{"type":37,"text":8119,"spans":8120},"Inclusive cultures not only attract the best talent but also cultivate diverse viewpoints, which are essential for addressing complex challenges and seizing new opportunities in today’s rapidly evolving world. At Wells Fargo, diversity, equity, and inclusion are ingrained values, driving our global strategy to elevate women across all levels. One of our key tenets is to advance women’s representation across the employee lifecycle with initiatives that go beyond policies. One such initiative, the Table for 10 program, has impacted over 100 mid to senior women leaders across the organization in the last 2 years. ",[],{"type":37,"text":8122,"spans":8123},"When we inspire others to understand and value gender inclusion, as women leaders, we forge a better world by embodying possibilities, belonging and empowerment. To drive lasting change, organizations must keep evolving their gender-agnostic policies, mitigate unconscious biases, and ensure accountability, paving the way for innovation that benefits all.” ",[],{"type":37,"text":8125,"spans":8126},"Suvarna Nikam, Global HR Head, Visionet “On this International Women’s Day under the resonating theme of #InspireInclusion, it’s paramount to acknowledge the remarkable strides women have made worldwide and underscore the importance of “Invest in Women: Accelerate Progress”. Women are not merely participants; they are catalysts for change and innovation, and inclusion is at the core of this. Inclusion strengthens voices and opportunities, fostering an environment where equality, belongingness and diversity thrives. At Visionet, we stand at the forefront of this transformative journey with our WOV -Women of Visionet – community which embodies our unwavering commitment to empower and uplift our female workforce. This platform is equipped with exciting learning programs, community engagement and a global mentorship network that enables them to navigate the unique complexities and thrive. As the Global HR Head of Visionet, I am privileged be part of this revolution and witness firsthand how the entire organization and male allies have come together to foster a culture where women are groomed as leaders of tomorrow, learning continuously, effectively integrating their work and life, driving progress, and shaping the future of work.” ",[],{"type":37,"text":8128,"spans":8129},"Gargee Patankar, V.P Sales and Strategic Partnerships, PatSeer Technologies Pvt Ltd. “On this International Women’s Day, let’s reflect on the theme ‘Invest in Women: Accelerate Progress.’ As a woman in the IT sector, I believe achieving gender equality and promoting women in leadership roles requires a multi-faceted approach. It’s about striking a balance between professional excellence and mental peace, learning to let go of minor issues, and fostering transparency about mental health challenges. Women should embrace a positive and relaxed leadership style, akin to their male counterparts. Additionally, staying abreast of technological advancements is crucial for effective leadership. By investing in women, not just in terms of opportunities but also in mental well-being and technological skills, we can accelerate progress and create a more inclusive and innovative IT sector. Let’s empower women to lead with confidence, contribute significantly, and shape the future of our industry.” ",[],{"type":37,"text":8131,"spans":8132},"Kanthi Aneesh, General Manager, Evolve Back, Evolve Back, Kuruba Safari Lodge, Kabini “Inspired by this year’s theme, ‘Invest in Women: Accelerate Progress,’ Evolve Back reaffirms its dedication to empowering women in the hospitality industry. Our commitment stems from the belief that by nurturing and uplifting the talents of women within our organisation, we not only expedite progress within our own sphere but also extend positive ripples to the communities we serve. At Evolve Back, we are privileged to have women who are intimately connected to the very locales where our resorts thrive. As we commemorate International Women’s Day, let us unite in our efforts to cultivate an inclusive and equitable future. We envision a landscape where every woman in hospitality is empowered to flourish and contribute significantly to our industry. Recognising that investing in women is not just a moral imperative but a strategic imperative for the advancement of our collective journey towards excellence and sustainability in hospitality. Together, let us champion the cause of women’s empowerment and accelerate progress for a brighter, more inclusive tomorrow.” ",[],{"type":37,"text":8134,"spans":8135},"Dr. Sasha Lake, Assistant Professor in the Department of Pathology and Anatomy,St. George’s University School of Medicine, Grenada “International Women’s Day, observed on March 8th, commemorates the exceptional contributions of women and honours their remarkable achievements. The history of humanity shows that women have been traditionally relegated to subordinate roles in society, including within the medical profession. However, time has changed, and more women are entering medicine. For women in healthcare, having access to supportive mentors and sponsors can be instrumental in overcoming barriers and achieving their professional goals. Both mentors and sponsors play critical roles in fostering the professional growth and success of individuals, especially in healthcare fields where it can be competitive. By providing both career and psychosocial support, mentors help you as their mentee develop the skills, confidence, and resilience needed to advance in their careers. Meanwhile, sponsors can significantly impact your career trajectory by actively advocating for you and opening doors to new opportunities. Embarking on the journey to become a doctor is both challenging and gratifying, especially for women considering entering the field. Trust in your passion for medicine and your commitment to making a difference in the lives of others. It will be important for you to have a game plan with goals that you will need to achieve to allow you to get into medical school. Do not be afraid to challenge yourself to develop leadership skills. Take on leadership roles in school clubs, community organizations, or research projects. Developing leadership skills will serve you well as a future healthcare professional. Seek out opportunities to gain exposure to the medical field through volunteering, internships, or shadowing experiences. This will give you valuable insights into the day-to-day life of a doctor and help you confirm your passion for medicine. While you are keeping yourself busy, remember to develop healthy habits and routines, and work-life balance. It is important to recognize the importance of maintaining a work-life balance throughout your academic journey and professional career, therefore take time to develop healthy habits, mindsets, and routines. Remember that a balanced lifestyle contributes not only to your well-being but also enhances your effectiveness as a future compassionate and dedicated healthcare professional. Best of luck on your inspiring journey toward becoming a doctor, and happy International Women’s Day!” ",[],{"type":37,"text":8137,"spans":8138},"Ankita Singh, (Brand, Content & Creative fulfilment), Kogo “At KOGO, the theme of International Women’s Day, 2024: ‘Invest in Women: Accelerate Progress’ really rings true. As an equal opportunity workplace, where women make up more than 30% of our vibrant workforce, we witness the undeniable truth that women are a driving force of innovation and growth.",[],{"type":37,"text":8140,"spans":8141},"March 8th goes down in history as International Women’s Day as a reminder for collaborative action for empowerment and gender equality for a healthy society. So, Happy Women’s Day to everyone from Team KOGO. Today and everyday.”   ",[],{"type":37,"text":8143,"spans":8144},"Divya URS, Head of Inclusion, Diversity, Equity and Action at lululemon who talks about her approach to build an inclusive space for women. “I am Divya Swareeta URS and I lead all our IDEA work in India where IDEA stands for Inclusion, Diversity, Equity and Action. I have been here at lululemon for 1.5 years and my time here has been one of immense learning and finding a deep sense of belonging. What truly sets us apart is our culture which is always applied through the lens of inclusion and equity. I feel more empowered with how I choose to design my day and prioritize my physical and mental health with the host of benefits that we have here. Leading IDEA in a fast-paced tech environment is wonderfully challenging and I am blessed to be supported by incredible leaders and colleagues who own and amplify our mission. ",[],{"type":37,"text":8146,"spans":8147},"I have been working in the tech industry for more than 5 years now and I’ve had the privilege of managing projects that have fostered my growth. In my experience, what separates tech is the ability to move fast and move at scale. I have also done a lot of research on women in STEM and while a lot of work still needs to be done to bridge the gap in the industry, it has been gratifying to see companies come together to drive collective effort. I’m hopeful that in this way, the rising tide will lift all boats and fix the leaky pipeline that causes us to lose female tech talent every year.”   ",[],{"type":37,"text":8149,"spans":8150},"Ms. Aparna Acharekar, Co-founder, coto “An important strategy for ensuring India’s long-term economic success is the empowerment of women. The startup ecosystem is witnessing a rise in women’s entrepreneurship, opening doors for more women in leadership roles. As compared to male-driven startups, women-led businesses are more profitable, supported by high performance levels, and promote diversity. With the right guidance and encouragement, aspiring female leaders can receive significant help in becoming successful entrepreneurs in the future. At coto, our initiatives such as digitally delivered services by women aim to encourage financial inclusion and independence alongside boosting women entrepreneurship in a digitally safe environment.” ",[],{"type":37,"text":8152,"spans":8153},"Alka Malik, Vice President of Engineering for App & API Protection at Akamai “It is crucial to establish an inclusive workplace wherein every employee is at ease asking a question, regardless of its perceived complexity or simplicity. Creating such an environment adds value to individual input, without emphasizing one viewpoint over another; it encourages self-expression without fear of judgment and helps create a space in which every voice is heard and respected and every team member feels valued and appreciated. Encouraging and fostering an environment with more openness and transparency in communication within the team and across cross-functional teams has been well-received”   ",[],{"type":37,"text":8155,"spans":8156},"Commvault “Our journey has become an inspiring narrative of resilience and advancement as we continue to champion women’s equality and empowerment. A recent report by the Ministry of Statistics demonstrates an increase of 4.2%, pushing female labour participation to 37% in India. This growth reflects a positive shift in the country’s labour force dynamics, signifying a broader societal transformation. While every incremental gain fuels our progress and normalizes support for women, substantial work remains ahead. ",[],{"type":37,"text":8158,"spans":8159},"The increase in female workforce participation requires a stronger focus and comprehensive approach from the private sector, government, and society. This year’s theme, ‘Inspire Inclusion,’ stresses that investing in women has a ripple effect on society. Diverse perspectives, experiences, and ideas from women lead to more innovative solutions to complex problems. Companies prioritizing gender diversity consistently outshine their competitors, proving the business case for inclusion. ",[],{"type":37,"text":8161,"spans":8162},"A multifaceted approach is imperative to foster investment in women. The competitive and demanding nature of jobs, especially in the tech sector, demands companies to focus on decisive actions to promote women’s engagement. Flexible work arrangements and mentorship programs assist women in navigating career obstacles and building confidence. As we navigate the era of ‘smart-everything,’ let’s also prioritize a smart equation for the future prosperity and well-being of our societies.” ",[],{"type":37,"text":8164,"spans":8165},"Jagriti Kumar, Chief Financial Officer, NLB Services “The trajectory of India’s economic growth hinges significantly on the active participation of women in the workforce. With the potential to achieve an 8% GDP growth rate by 2030, ensuring women account for over half of the new workforce is imperative. This underscores the critical need for structured efforts to empower and integrate more women into the workforce, across various sectors. In the realm of Information Technology (IT), the past decade has witnessed a remarkable surge in the number of women employees, with over 20 lakh currently employed, constituting 36% of the total workforce. This growth can be attributed to factors like forward-thinking policies, expanded access to computer science education, and increased representation of women in leadership roles. Additionally, the shift towards remote work, accelerated by the pandemic, has enabled greater inclusion by bringing opportunities closer to skilled women residing in tier-2 and tier-3 cities. ",[],{"type":37,"text":8167,"spans":8168},"While STEM education holds immense promise for girls, the reality reflects a stark gender gap, with women accounting for only 29.2% of all STEM workers. Addressing this gap necessitates multifaceted approaches, including mentorship initiatives connecting aspiring female students with seasoned STEM professionals, offering guidance and insights. Moreover, fostering a workplace culture that embraces diversity and inclusivity is paramount for attracting and retaining female talent in STEM domains. In the domain of finance, the picture is similar, if not more pronounced, with women representing a mere 21% in payroll roles and less than 16% in key management positions. In essence, bridging the gender gap across technology, STEM, and finance isn’t just a matter of equity- it’s a strategic imperative for driving innovation, fostering economic growth, and building a more inclusive society.” ",[],{"type":37,"text":8170,"spans":8171},"Dr. Priyanka Sharma, Director of Software Engineering, Fujitsu Research of India Pvt Limited “In the dynamic realm of technology, women like us stand as catalysts for innovation and progress. As we commemorate International Women’s Day, it’s essential to acknowledge the glaring underrepresentation of women in the tech sector, despite our undeniable potential. With just 24% of the AI workforce being female globally, the urgency to claim our space in technology has never been more evident. ",[],{"type":37,"text":8173,"spans":8174},"In my journey spanning 24 years across Industry, Academia, and Research, I’ve witnessed the transformative power of resilience and determination. As Director of Software Engineering at Fujitsu Research of India Pvt Limited, specializing in AI-enabled system design, I’ve led teams pioneering advancements in high-performance computing, machine learning, and deep learning. ",[],{"type":37,"text":8176,"spans":8177},"Today, as we celebrate, let’s recognize that the scarcity of women in technology is not a barrier but an opportunity for us to make our mark fearlessly. By embracing continuous learning, strategic networking, and mentorship, we can ascend the tech career ladder and inspire future generations of leaders. ",[],{"type":37,"text":8179,"spans":8180},"My personal journey underscores the importance of pushing boundaries and venturing into uncharted territory. From humble beginnings in a small village to becoming one of India’s leading women scientists, I’ve learned that true growth lies beyond the confines of comfort. ",[],{"type":37,"text":8182,"spans":8183},"My advice to women echoes this sentiment: never settle, never retreat into a cozy shell. Instead, embrace fearlessness, learn to travel alone, and liberate your daughters from restrictive norms. Let us empower each other to defy expectations, break barriers, and shape a future where women thrive in technology. ",[],{"type":37,"text":8185,"spans":8186},"Together, let’s invest in women, accelerate progress, and pave the path for a more equitable and innovative tomorrow.” ",[],{"type":37,"text":8188,"spans":8189},"Arati Ranade, VP & Head of Customer Engagement, Fujitsu “As we approach International Women’s Day, it serves as a poignant reminder of the strides we’ve made towards gender equality and the work that remains. This day is not just about celebrating achievements but also about acknowledging the ongoing journey towards inclusivity and diversity. Let us use this opportunity to amplify the voices of women, celebrate their contributions, and continue our collective efforts to create a more equitable future for all. ",[],{"type":37,"text":8191,"spans":8192},"Additionally, I believe networking can help women in many ways in fostering growth, support and build a sense of belonging within a community that has shared goals and objectives. Often, women don’t give enough priority to networking as they juggle home and work. ",[],{"type":37,"text":8194,"spans":8195},"Change is inevitable; we must learn to embrace it wholeheartedly. Moving cities, changing jobs – these are opportunities for growth, not obstacles. We must open doors for ourselves and learn to stand in the spotlight, unapologetically. In our career journeys, exposure to diverse cultures and perspectives is invaluable. It broadens our horizons and makes us global citizens, breaking the barriers of our cocoons. As women, let’s break free from self-imposed boundaries and redefine what is expected of us. This Women’s Day, let’s celebrate our strength, resilience, and unwavering spirit.”   ",[],{"type":37,"text":8197,"spans":8198},"Tabir Rakhshinda Hussein -Head of Internal Operations – Leegality “I believe India as a country has immense potential, and at the heart of this potential lies the incredible contribution of women. Women in India are leading the charge with their innovative ventures, contributing significantly to the nation’s economic growth and societal development. ",[],{"type":37,"text":8200,"spans":8201},"In every sphere of life, women play a multifaceted role, balancing work and home with grace and determination. At Leegality, we recognise the potential women hold and we strive to provide them with a nurturing environment to grow and succeed. We empower women by offering flexible work policies, including remote work opportunities, to prioritize work-life balance. Additionally, our liberal leave policy and holiday flexibility create a supportive and inclusive workplace environment. ",[],{"type":37,"text":8203,"spans":8204},"On the occasion of International’s women’s Day, I would like us all to come together to provide an inclusive environment for all women for them to grow and prosper in every field. Here’s to celebrating and uplifting women across all spaces. Happy Women’s Day!” ",[],{"type":37,"text":8206,"spans":8207},"Ms. Smitha Hemmigae, Head of Employer Brand at ANSR “At ANSR, diversity and inclusion aren’t delegated – they’re woven into the fabric of our leadership. It’s a CEO priority, an HR cornerstone, a business metric we track and a responsibility shared by all. True progress isn’t a one-person show; it’s a collective commitment to building a stronger, more innovative future.” ",[],{"type":37,"text":8209,"spans":8210},"The Global Capability Center (GCC) sector has recognized the power of diverse perspectives in driving innovation and success, they have embraced gender diversity as a strategic priority, demonstrating commitment and intention. They understand that global teams brimming with varied backgrounds, experiences, and perspectives hold the key to navigating today’s complex landscape and unlocking unprecedented innovation potential. ",[],{"type":37,"text":8212,"spans":8213},"This dedication is reflected in their rapidly increasing diversity ratios, often exceeding 35% within the first year of operation. A Pan-India WIT survey by Talent500 of women reveal, that in Bangalore and other major cities with 6-10 years of experience reveals an overwhelming acknowledgement of GCCs’ genuine commitment to gender diversity. They foster a culture of collaboration and open communication, empowering all employees to thrive and contribute meaningfully. ",[],{"type":37,"text":8164,"spans":8215},[],{"type":37,"text":8167,"spans":8217},[],{"type":37,"text":8219,"spans":8220},"Ms. Akshali Shah, executive director, Parag Milk foods “As we celebrate Women’s Day this year, it’s imperative to reflect on the remarkable journeys of female entrepreneurs, their challenges, and their triumphs. Behind every success story lies a narrative of resilience, determination, and inclusivity. ",[],{"type":37,"text":8222,"spans":8223},"In the world of entrepreneurship, challenges are inevitable companions on the path to success. From breaking societal norms to overcoming gender biases, female entrepreneurs encounter numerous obstacles. However, it’s these very challenges that fuel their determination and drive for change. ",[],{"type":37,"text":8225,"spans":8226},"I’ve had my share of challenges as a female entrepreneur navigating the dairy industry. From a male-dominated boardroom to overcoming preconceived notions, every hurdle has been an opportunity to inspire inclusion. I’ve learned that true empowerment lies in embracing diversity, celebrating differences, and fostering an environment where every voice is heard. ",[],{"type":37,"text":8228,"spans":8229},"Inclusion isn’t just a buzzword—it’s a fundamental value that shapes our journey as entrepreneurs. It’s about creating spaces where women from diverse backgrounds can thrive, where their ideas are valued, and their contributions acknowledged. It’s about recognizing that diversity is our strength and inclusion is our responsibility. ",[],{"type":37,"text":8231,"spans":8232},"Through inclusion, we unlock creativity, innovation, and untapped potential. It’s about building a community where women uplift each other, where mentorship flourishes, and where success is collective.",[],{"type":37,"text":8234,"spans":8235},"As we celebrate Women’s Day, let’s honor the triumphs of female entrepreneurs, celebrate their resilience, and commit to fostering a culture of inclusion. Together, let’s inspire the next generation of leaders to embrace challenges, celebrate diversity, and champion inclusivity. ",[],{"type":37,"text":8237,"spans":8238},"In every challenge lies an opportunity, and in every triumph, a story of inclusion waiting to be told.” ",[],{"type":37,"text":8240,"spans":8241},"Anjali Sharma, Director, Global Head of L&D, Fulcrum Digital “The ascent of women in tech in India is both a triumph and a call to action. Despite the challenges within the traditionally male-dominated realm, we have witnessed a remarkable shift as women rise through the ranks, particularly in cutting-edge fields like deep tech. In recognition of the importance of diverse perspectives in technology development, women have proven to bring unique value for equity in tech, ethical innovation, and inclusivity. ",[],{"type":37,"text":8243,"spans":8244},"However, a significant gender gap still exists: in India today, 43% of STEM course enrolees are female, which is one of the highest in the world; however, only 14% of tech leadership roles in the country are held by women. This inconsistency exists due to barriers such as societal norms and biases that keep women from progressing in the tech industry. ",[],{"type":37,"text":8246,"spans":8247},"When advocating for an increased representation of women in tech, learning and development (L&D) becomes essential. Investing in education, mentorship, and leadership initiatives empowers women to break barriers. ",[],{"type":37,"text":8249,"spans":8250},"The journey towards gender equality in tech is a shared responsibility, with collaboration needed from individuals, organizations, and policymakers. Let’s move forward inspired by progress, committed to transformative education and mentorship, to shape a more inclusive and innovative future in technology.” ",[],{"type":37,"text":8252,"spans":8253},"Poonam Puthran, Executive Vice President – Banking at Aurionpro “We are honoured to be part of a movement where women are at the forefront of technology, breaking barriers, and leading with vision. This International Women’s Day, we celebrate the incredible women in tech who inspire and pave the way for others. Within Aurionpro Solutions, ‘Inspiring Inclusion’ isn’t just a theme, it’s the cornerstone of our approach. ",[],{"type":37,"text":8255,"spans":8256},"Empowering women in technology is our commitment and we are dedicated to championing inclusivity, embracing diversity, and fostering a workplace where every voice is valued. Together, we ignite inclusion and cultivate an environment of innovation that propels us toward collective success. ",[],{"type":37,"text":8258,"spans":8259},"In the dynamic world of technology, women play a pivotal role in shaping the landscape. With their leadership and resilience, we chart a course towards excellence, driving our organization forward with purpose and determination. Today, we stand together, proud of our achievements and inspired by the limitless possibilities ahead.” ",[],{"type":37,"text":8261,"spans":8262},"Geetha Ramanna, Director, Software Development and Network Security, Sophos “Within the cybersecurity industry, there is a strong need to invest in and embrace the potential of women to transform the sector. In my experience, working in an environment where mentorship is encouraged, and robust support systems thrive, can be a game-changer and opens up several doors for our growth. Cybersecurity is a highly dynamic space, with its fair share of complexities. Being able to efficiently work in such an environment requires innovative thinking, adaptability and empathy- the qualities that women excel in. An increase in representation in the sector is not only about diversity, it’s about ensuring a more resilient and inclusive digital world. As we move ahead, we look forward to a world with increased inclusivity and seeing more women techies thrive in the cybersecurity space.” ",[],{"type":37,"text":8264,"spans":8265},"Puneet Gupta, vice president & managing director, NetApp India\u002FSAARC “Witnessing the impactful role women play in sales and tech has been truly inspiring. I draw inspiration from their strength and tenacity. Their dedication and innovative approaches constantly drive our team forward. Women bring with them unique perspectives and unwavering determination which serve as a constant reminder of the limitless potential we possess when we embrace diversity and collaboration in the workplace. ",[],{"type":37,"text":8267,"spans":8268},"Diversity is an important pillar for NetApp, and we are consistently increasing our women representation across ranks. At the same time, our journey is not confined to numbers; it extends to creating an ecosystem where every individual can thrive regardless of gender. I take pride in seeing the achievements of the women at NetApp. They’re not just driving technological advancements but are actively shaping a future where innovation breaks through gender stereotypes.” ",[],{"type":37,"text":8270,"spans":8271},"Aruna C. Newton, Vice President, Head – Diversity and Inclusion, ESG Governance & Reporting, Infosys “At Infosys, we celebrate the inspiring journeys of our women employees who are shaping the future of technology across industries. We have built several high quality, very intentional developmental interventions, that are active year-long, to affirm our commitment to enable women to enjoy the careers they aspire for. Some examples include, ‘#amTheFuture’ a leadership coaching program, in partnership with Stanford GSB, the Infosys ‘Orbit Next’ program for managers, ‘Tech Cohere’ a program that focuses on nurturing and building a vibrant and collaborative tech community of engineers, architects and technologists to refine architecture design and software engineering practices, and mentorship interventions. Our efforts extend to nurturing the creation of powerful supportive ecosystems that inspire inclusion. Our campaign for International Women’s Day 2024 #SpotltToStoplt, focuses on action that all stakeholders including women themselves can take to create awareness around microaggressions that are the result of unconscious gender bias and act on them to inspire inclusion.” ",[],{"type":37,"text":8273,"spans":8274},"Mamta Roy, Founder – Odette “Recognizing the vital role women play in every industry, I believe that true overall progress can blossom only when diversity thrives. The importance of women’s inclusion cannot be overstated – it brings forth diverse perspectives, celebrates creativity, and promotes collective success. We must break barriers, value each other, and create spaces where every woman’s voice is not just heard but cherished as well. ",[],{"type":37,"text":8276,"spans":8277},"As we celebrate Women’s Day, we at Odette are all about embracing the uniqueness of every woman. Having women working with us isn’t just a way of working at Odette– it’s a powerful thread that weaves through our journey. Let’s continue fostering environments where every woman’s voice is not only valued but integral to our collective progress.” ",[],{"type":37,"text":8279,"spans":8280},"Vidita Kochar, Cofounder, Jewelbox “At Jewelbox, everyday is a Women’s Day because 1 out of our 10 buyers are first time diamond buyers and that is big reason for us to celebrate. Like many other womenenpreneurs, I am also excited to celebrate the occasion. For me, Women’s day is not merely an occasion but it is a positive and impactful progression that is inspiring women across ages and societies to break the shackles of orthodoxy and bring more substance to their lives in terms of being independent.” “It is an occasion that strongly celebrates and advocates gender equality, creating equal opportunities, encouraging womenpreneurs and Jewelbox’s lab-grown diamonds caters to women from all walks of life and make them feel special in their own way. As they say heera hai sada ke liye, now we can proudly say heera hai sabke liye!” ",[],{"type":37,"text":8282,"spans":8283},"Abby Payne, Chief People Officer, SailPoint “Leaders who prioritize diversity of thought and representation set organizations up for long-term success. At SailPoint, we have a strong network of leadership allies who champion development and career growth for women across our business. Our hiring team partners with an organization that specifically supports women who are returning to the workforce after being in a caregiving role. We also focus on assessing employees’ potential, not just their experience, which creates more opportunities for women to grow into leadership roles. We have built an inclusive culture by offering flexible work policies, health and wellness benefits, and employee resource groups to support women as they develop their careers.” ",[],{"type":37,"text":8285,"spans":8286},"Arati Porwal, Country Head, CFA Institute “While we have come a long way in improving workplace inclusivity, gender equity continues to be a persistent issue in the investment management industry. For instance, CFA Institute’s ‘Mind the Gap’ report released last year, revealed that only 2 in 10 employees within financial services companies are women. We are committed to supporting gender diversity through our activities which include creating a DEI code in Europe and America, reporting on gender parameters across industries in India, providing mentorship avenues to women charter holders and curating capability development programs to support their professional growth. The onus is on organisations to foster a progressive environment for women through equitable hiring, merit-based promotion, and actively propagating women leadership. At the same time, women need to take ownership of their career progression, surround themselves with enablers and resiliently stay on their career paths.” ",[],{"type":37,"text":8288,"spans":8289},"Dr. Sara Varughese, Managing Trustee, CBM India Trust  “We recognize the profound intersection of disability and gender, especially within marginalized communities. Women with disabilities often face compounded challenges, yet possess immense potential and resilience. We believe investing in their inclusion empowers not just them but unlocks progress for entire communities. ",[],{"type":37,"text":8291,"spans":8292},"Through our initiatives, we aim to address these multiple layers of discrimination, dismantle barriers, and equip women with and without disabilities with the resources they need to achieve their goals and lead independent lives. In the last fiscal year, almost 45% of the persons with disabilities we reached were women. Through our recent efforts, we reached over 650 women—including over 100 women with disabilities and women who care for family members living with disabilities—in 85 villages of Karnataka’s Anekal Taluk through income-generating and climate resilience support. Thanks to this initiative, about 200 women received funds and training for farming and non-farming activities, and more than 100 women completed our tailoring courses and received sewing machines, with 60% successfully launching their own businesses. ",[],{"type":37,"text":8294,"spans":8295},"Additionally, in line with our commitment to gender equity, 58% of participants in our training courses on Community-Based Inclusive Development are women. These courses have the objective of making the process of development more inclusive and strengthening the knowledge and skills of professionals working with persons with disabilities at the grassroots level. At CBM India, our resolve is stronger than ever to support women—with and without disabilities—paving the way for a more inclusive and just society. Our actions today are creating a legacy of empowerment, demonstrating that investing in women is not a choice, it’s a necessity to drive progress and create sustainable solutions for the planet.” ",[],{"type":37,"text":8297,"spans":8298},"Dr. Jessie Jamieson, Staff Research Engineer, Tenable “Cybersecurity thrives on diversity in thought and perspective. ",[],{"type":37,"text":8300,"spans":8301},"“True progress in this field necessitates more than simply meeting diversity quotas; it demands the cultivation of a culture rooted in inclusivity, where every voice, including those of neurodiverse individuals, is not only heard but valued and respected. ",[],{"type":37,"text":8303,"spans":8304},"“By creating environments that champion neurodiversity, organisations not only broaden their talent pool but also bolster their cybersecurity capabilities and resilience in the face of an increasingly hostile digital landscape. It’s not just about embracing differences; it’s about harnessing them to innovate, adapt, and thrive in the ever-evolving realm of cybersecurity.” ",[],{"type":37,"text":8306,"spans":8307},"Ms Vijayashree Natarajan, Senior VP and Head of Technology, Omega Healthcare for Women’s Day “Investing in women isn’t just about promoting gender equity; it’s a strategic necessity for advancing the healthcare sector. Women in healthcare, especially in IT roles, often grapple with the delicate balance of personal and professional responsibilities. To truly thrive, organizations must actively support and retain these women, leveraging their diverse perspectives and expertise to drive innovation through technology and ensure patient-centered care. Beyond technical skills, women bring invaluable cognitive diversity, including empathy, creativity, and collaboration, enriching the workforce. By empowering, celebrating, and investing in women, we propel the transformation of healthcare systems worldwide.” ",[],{"type":37,"text":8309,"spans":8310},"Ms. Gauri Tandle, CFO, Ashwin Sheth Group “Achieving a balance between professional and personal life for women in the real estate sector entails navigating unique challenges while seizing opportunities for flexibility and satisfaction. In an industry marked by relentless demands and ever-evolving expectations, balancing work and personal life becomes an essential requirement. Female leaders in real estate demonstrate a deep understanding of balancing professional aspirations with personal fulfilment through setting clear boundaries, making wise priorities, and embracing flexibility. By committing to regular exercise, and mindfulness practices, and readily seeking support, when necessary, we enhance our effectiveness as leaders. As pioneers in our field, we must recognize the importance of integrating work and personal life, creating a framework where success in our careers and fulfilment in our personal lives complement each other seamlessly.” ",[],{"type":37,"text":8312,"spans":8313},"Suja George Thottacherry, ‪Lead Technology Program Manager, Sabre “Inspiring inclusion isn’t just about opening doors; it’s about creating a welcoming space where every voice is heard, every perspective is valued, and every person feels like they truly belong. True inclusion sparks a collective energy, igniting creativity, innovation, and empathy. It’s about recognizing that our strengths lie in our unique identities and experiences, and our unity comes from embracing those diversities. To inspire inclusion is to acknowledge the inherent worth of every individual, regardless of their background, belief, or circumstances. As a program manager, I’ve witnessed the transformative power of inclusion. During one of our brainstorming sessions recently, we had individuals from various backgrounds and skill sets in the room. Initially, some team members seemed hesitant to speak up, perhaps feeling like their ideas weren’t as valuable as others. A junior team member, who had been quiet at first, eventually shared a brilliant solution that nobody had considered. It was a pivotal moment that highlighted the importance of creating spaces where everyone feels empowered to contribute. In the dance of inclusion, we find harmony amidst diversity, creating a symphony of belonging filled with acceptance, respect, and love.” ",[],{"type":37,"text":8315,"spans":8316},"Parul Dhir, Head – Diversity Equity and Inclusion, Acuity Knowledge Partners “As we celebrate International Women’s Day, it’s important to remember that the path to gender equality isn’t just about personal success; it’s about the collective empowerment of women. Empowering diversity and fostering inclusion isn’t just a goal; it’s our vision. I inspire inclusion by promoting self-reflection, continuous learning & growth. We as industry leaders are in a unique position to lead the way because when we empower other women, we don’t just elevate ourselves – we empower our workplaces, communities, and society as a whole. When we support each other, share knowledge, and open doors for one another, we empower ourselves to become unstoppable forces for change. ",[],{"type":37,"text":8318,"spans":8319},"The best way to mark this International Women’s Day is for women to pledge to empower other women, lend them a hand and build a safe space that is inclusive for all. Let’s all commit to becoming mentors, allies and advocates, knowing that every woman’s success is a victory for gender diversity and that together, we can build an inclusive world that celebrates the contributions of every woman.” ",[],{"type":37,"text":8321,"spans":8322},"Seetha Rani KP, Head of Human Resources, Philips Innovation Campus (PIC), Bengaluru “Women have long been the unsung heroes especially in healthcare as evidenced during the pandemic. Their indomitable spirit coupled with unwavering determination will not only shape a promising tomorrow but also serve as an inspiration for others. International Women’s Day is a day to acknowledge their time-tested and invaluable contributions. With technology being a leveller, and work flexibility more or less a norm, it is only fair to expect more women to unleash their hitherto restrained potential to envision grand possibilities, shatter barriers, and redefine the limits of achievement.” ",[],{"type":37,"text":8324,"spans":8325},"Ramya Parashar, Chief Technology Officer, MiQ “As a leader and a woman who has navigated the complexities of the corporate world, this International Women’s Day, under the theme ‘Inspire Inclusion,’ I reflect on the importance of crafting spaces that not only welcome diversity but thrive on it. Inclusion is not just about opening doors for women; it’s about ensuring that once inside, they have a seat at the table, a voice that’s heard, and the power to effect change. As industry leaders, we have the responsibility and privilege to set an example for our organizations, that inclusion is not just a policy, but a core value lived out daily. Let’s commit to being architects of environments where every voice is heard, every contribution valued, and every success celebrated—collectively. Our mission should be to not only break barriers but to build bridges, fostering a culture where everyone, irrespective of gender, can strive for and achieve success. Inclusion starts with us. Together, we can create a movement that changes workplaces, communities, and the world. Remember, inclusion starts with ‘I’—it’s personal, powerful, and transformative. Let’s be the change we wish to see and inspire inclusion in every action we take.”   ",[],{"type":37,"text":8327,"spans":8328},"Supriya Goswami, Vice President of Product Marketing at Whatfix “This International Women’s Day, the theme of “Inspire Inclusivity” resonates deeply within the tech industry, particularly in the context of women returning to STEM fields after career breaks. It is required for companies to focus and recast the process that promotes women’s return to work. Companies fostering an environment that values diverse experiences and perspectives not only champion gender equality but also drive innovation and growth. ",[],{"type":37,"text":8330,"spans":8331},"As the pace of technological advancement increases, it’s imperative for women on career breaks to proactively stay abreast of industry trends and enhancements. Upskilling and continuous learning become pivotal in ensuring they return as competitive, valuable members of the tech community. As the whole world celebrates International Women’s Day, let’s commit to creating more inclusive workplaces where every woman has the opportunity to pursue her career ambitions, irrespective of the pauses life may require.” ",[],{"type":37,"text":8333,"spans":8334},"Mr. Ashish Saraf, VP and Country Director, Thales – India “At Thales, we take great pride in honouring the achievements of our women globally. Our women engineers based at our engineering centers in India are instrumental in driving innovation within Thales, serving as a source of inspiration for the entire organisation. We are pleased to have been recognised by Avtar and Seramount as one of the ‘Top 100 Companies for Women in India’ for the fifth consecutive year in 2023, a testament to our ongoing commitment to gender equality. We believe that a diverse team can support higher performance in the workplace, and we remain committed to providing equal opportunities to women in an inclusive, safe, and respectful work environment.”   ",[],{"type":37,"text":8321,"spans":8336},[],{"type":37,"text":8338,"spans":8339},"Sadina, Export Manager, Speedways Electric “On this International Women’s Day, I reflect on my journey at Speedway Electric, a journey that commenced as an intern and has now led me to the helm of the exports department in just 1.5 years. This represents a significant triumph, symbolizing substantial personal and professional growth. Speedway Electric has proven to be a nurturing environment, especially considering it was my first job. The positive atmosphere and unwavering encouragement from our Founder, Mr. Sumit Aneja, have fostered a strong sense of belonging since my internship days. Leading the exports department is more than just a job for me; it is a responsibility to guide my team towards progress and contribute to the overall success of the company. In this era where electric vehicles are shaping the future, I take pride in being a part of Speedway Electric and am eagerly anticipating the exciting journey that lies ahead. This Women’s Day, let’s celebrate the achievements of women who are breaking barriers and acknowledge the supportive environments that enable their success. Wishing everyone a Happy International Women’s Day!” ",[],{"type":37,"text":8341,"spans":8342},"Pragya Chopra, OnOffOnline Marketing Agency, Founder of OnOffOnline Marketing Agency “2024 is the year for women in marketing. It’s the beginning of an era where women’s highly optimised intuition works in their favour for business. The perspective of a mother, wife, daughter, sister, female, she\u002Fher is the driving power behind purchase decisions – it’s always been – but now it’s evidently undeniable and it’s about time where the woman’s perspective is celebrated. It’s a powerful time to be a woman, and together – we can equalise.”\n\nRead more at: https:\u002F\u002Fcxotoday.com\u002Fspecials\u002Fnavigating-barriers-and-celebrating-achievements-women-leaders-on-international-womens-day-2024\u002F",[],"text_component$4123ab45-e8b7-487b-af7f-c93d844aa513",{"variation":30,"version":31,"items":8345,"primary":8346,"id":8348,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8347,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$f00f73a1-2f11-4f56-8524-c4dd8ac57dc8",{},{"link_type":125},[],[],[],"2024-03-07T00:00:00+0000",{"dimensions":8356,"alt":34,"copyright":34,"url":8357,"id":8358,"edit":8359},{"width":5561,"height":3868},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fa888c0f6-01bc-4a87-a02d-2b08d8d5a0b5_iStock-1467940406+%281%29.jpg?auto=format,compress","ZfmnCREAAC0AfGt_",{"x":41,"y":41,"zoom":140,"background":8360},"#fff",{"dimensions":8362,"alt":34,"copyright":34,"url":8364,"id":8365,"edit":8366},{"width":8363,"height":3986},433,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F085a2a51-5bdf-4ebb-b78e-ae381ab7c319_iStock-1467940406.jpg?auto=format%2Ccompress&rect=0%2C0%2C433%2C429&w=433&h=429","ZfmnDREAACwAfGuR",{"x":41,"y":41,"zoom":140,"background":8360},[],[8369],{"type":37,"text":8370,"spans":8371,"direction":44},"Women Leaders’ Achievements on International Women’s Day 2024",[],[],[],[],{},{"id":8377,"uid":8378,"url":34,"type":9,"href":8379,"tags":8380,"first_publication_date":8381,"last_publication_date":6629,"slugs":8382,"linked_documents":8384,"lang":192,"alternate_languages":8385,"data":8386},"ZxgIZxoAAE0Axx5i","ai-or-bust","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIZxoAAE0Axx5i%22%29+%5D%5D",[],"2024-10-22T20:38:50+0000",[8383],"ai-or-bust-the-big-picture",[],[],{"title":8387,"external_link":8388,"slices":8391,"author_name":8438,"author_position":34,"author_description":34,"author_image":8439,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8440,"contact_formid":34,"contact_title":8441,"contact_description":8442,"contact_cta":34,"url_form_triggers":8443,"category":1111,"date":8444,"featured_image":8445,"thumbnail":8450,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8453,"meta_title":8454,"meta_description":8458,"og_title":8459,"og_description":8460,"og_image":8461,"no_index":123},"AI or Bust: The Big Picture",{"link_type":64,"key":8389,"url":8390},"66034dd9-c758-4d07-ac62-eaaa26c83011","https:\u002F\u002Fwww.mediavillage.com\u002Farticle\u002Fai-or-bust\u002F",[8392],{"variation":30,"version":31,"items":8393,"primary":8394,"id":8437,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8395,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8396,8401,8403,8407,8411,8415,8418,8422,8425,8429],{"type":37,"text":8397,"spans":8398},"AI has been a hot topic for quite some time but this year’s sentiment is different. Previously, AI conversations were almost always coupled with concerns and calls for government regulation. We have reached a new milestone in AI which feels like an arms race to adoption and we are seeing it in use in almost every aspect of this industry along with day-to-day life. I had the pleasure of recently attending CES along with Sara Sowsian, MiQ’s US Director of Product Partnerships. This year’s conference had a few notable themes with the largest centered around AI. While 2024 is just getting started, there has been an abundance of AI announcements including AI pocket gadgets like the Rabbit, Amazon’s use of AI to standardize sizing charts and the launch of Sora, OpenAI’s text-to-video generator.",[8399],{"start":41,"end":8400,"type":50},799,{"type":37,"text":97,"spans":8402},[],{"type":37,"text":8404,"spans":8405},"These advancements bring a lot of excitement but as AI moves full steam ahead, there are some points we all need to consider.",[8406],{"start":41,"end":4306,"type":50},{"type":37,"text":8408,"spans":8409},"How Deep are Your Pockets?\nThe Wall Street Journal recently cited that “Using [ChatGPT] to summarize an email is like getting a Lamborghini to deliver a pizza.”When you start to think about the cost to keep these powerful servers up and running, you better start adding more and more 0’s to the number you have in your head. As AI costs become cumbersome for the big tech, the expense will naturally be passed on to consumers. We’ll see the same concept in advertising, where the end user price tag will increase as AI is incorporated throughout the campaign workflow. AI advancements in targeting, enhanced insights, campaign optimization and creative building will require a lot of funds and resources to power. Sara Sowsian told me “We will quickly learn how much companies and advertisers are willing to pay for these efficiencies and deeper learnings” as her partner conversations become more and more AI focused. The silver lining in all of this is as AI matures, the expectation is costs will start to come down. This is a proven theory- Think back to the first VHS player (if you are even old enough to know what that is). When first introduced, a VHS player would run an average of $1,000, although I’m sure someone has one in their basement they are willing to give you for free.",[8410],{"start":41,"end":2041,"type":50},{"type":37,"text":8412,"spans":8413},"The Green Conundrum\nWhile it may feel like sustainability was put on pause in 2023 (which makes sense in economic downturns), conversations are ramping back up this year with companies, such as Amazon and Sony, pledging to net zero carbon emissions by 2040 or earlier.",[8414],{"start":41,"end":691,"type":50},{"type":37,"text":8416,"spans":8417},"So does AI fit in the green initiative? It’s hard to think so when it takes more than the average power usage of a small county to power these servers. We know AI can help in green initiatives. We see it being used in ocean restoration and agricultural projects and the continuous industry chats about ‘green AI’, but the focus is always more around green use cases instead of AI itself being green. Do green projects and business productivity outweigh the mass amounts of resources to power AI? Let’s ask ChatGPT to run a cost-benefit analysis.",[],{"type":37,"text":8419,"spans":8420},"Where do we go from here?\nThis weekend you may walk into Sephora and find the perfect shade of foundation in one go after using ColorIQ. Maybe you’re on Ebay and their shopping assistant helps you find the perfect gift for a friend. The reality is, it’s here and AI isn’t going away anytime soon. As a society, we are well more adapted to AI than we probably think. Putting back on the advertiser hat, 2024 will be the year of testing AI at much higher functions of the org. Instead of the menial calendar task, AI is going to be front and center in process.",[8421],{"start":41,"end":565,"type":50},{"type":37,"text":8423,"spans":8424},"From an agency perspective, I am excited to provide clients with deeper insights and reporting capabilities, both more holistic and granular than ever before, or maybe offer a client the possibility to launch a campaign tomorrow although creative hasn’t been built yet. The question a year from now is after testing and learning, is the output worth the input? I think so.",[],{"type":37,"text":8426,"spans":8427},"This article was co-written by: Oscar Rondon, Senior Vice President US Products Partnerships, MiQ & Sara Sowsian, Director of Partnerships, US Product, MiQ",[8428],{"start":41,"end":1887,"type":43},{"type":37,"text":8430,"spans":8431},"Posted at MediaVillage through the Thought Leadership self-publishing platform.",[8432,8433,8434],{"start":41,"end":2815,"type":43},{"start":532,"end":635,"type":50},{"start":532,"end":635,"type":62,"data":8435},{"link_type":64,"url":8436,"target":66},"https:\u002F\u002Fwww.mediavillage.com\u002Fself-publishing\u002F","text_component$5ea371cf-a3e8-45b5-8c97-19a983c89b76","Oscar Rondon",{},{"link_type":125},[],[],[],"2024-02-26T00:00:00+0000",{"dimensions":8446,"alt":34,"copyright":34,"url":8447,"id":8448,"edit":8449},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc0124f34-2c0c-4fec-a3b6-ffc14db63743_AI-MediaVillage-blog.jpg?auto=format,compress","ZfRXShIAACkAYXaF",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":8451,"alt":34,"copyright":34,"url":8447,"id":8448,"edit":8452},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":8360},[],[8455],{"type":37,"text":8456,"spans":8457,"direction":44},"AI or Bust: Key Industry Insights",[],[],[],[],{},{"id":8463,"uid":8464,"url":34,"type":9,"href":8465,"tags":8466,"first_publication_date":8467,"last_publication_date":8468,"slugs":8469,"linked_documents":8471,"lang":192,"alternate_languages":8472,"data":8473},"ZxgJORoAAEMAxyAj","focusing-on-the-c-in-ctv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJORoAAEMAxyAj%22%29+%5D%5D",[],"2024-10-22T20:38:33+0000","2026-04-28T15:13:03+0000",[8470],"emphasizing-the-c-in-ctv",[],[],{"title":8474,"external_link":8475,"slices":8478,"author_name":8438,"author_position":34,"author_description":34,"author_image":8519,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8520,"contact_formid":34,"contact_title":8521,"contact_description":8522,"contact_cta":34,"url_form_triggers":8523,"category":1111,"date":8524,"featured_image":8525,"thumbnail":8530,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8533,"meta_title":8534,"meta_description":8538,"og_title":8539,"og_description":8540,"og_image":8541,"no_index":123},"Emphasizing the 'C' in CTV",{"link_type":64,"key":8476,"url":8477},"30244687-15b6-4268-b6f2-06cffc1e56a5","https:\u002F\u002Fwww.mediavillage.com\u002Farticle\u002Ffocusing-on-the-c-in-ctv\u002F",[8479,8514],{"variation":30,"version":31,"items":8480,"primary":8481,"id":8513,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8482,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8483,8487,8489,8493,8496,8500,8504,8507],{"type":37,"text":8484,"spans":8485},"The growth of CTV has led to increased spending and shifts from traditional to digital channels. However, the focus of making TV more like digital (greater targeting, automation, measurement) has overshadowed the importance of the consumer in CTV.",[8486],{"start":41,"end":409,"type":50},{"type":37,"text":97,"spans":8488},[],{"type":37,"text":8490,"spans":8491},"C is for Customer\nEarly in my career I worked at Discovery, where I carefully programmed TV logs to ensure a pleasant viewing experience for consumers. By comparison, today’s automated CTV tends to prioritize performance over the viewer’s experience. We should avoid turning CTV into a channel solely focused on immediate actions (much like direct response ads on linear), as it contradicts the purpose of TV advertising, which aims to associate brands with great content for better recall and consideration.",[8492],{"start":41,"end":1233,"type":50},{"type":37,"text":8494,"spans":8495},"Much has been said about Netflix’s entry into ad supported tiers. Netflix’s approach of prioritizing customer experience and returning money to advertisers due to over-frequency sets a positive example for the industry. Considering the connectivity aspect, consumers move seamlessly across channels, making it crucial for marketers to manage frequency and avoid annoying audiences with repetitive ads. Managing frequency and optimizing results can be achieved through buying mid and long tail inventory where your audiences are engaged, working across multiple platforms to maximize reach, and working with partners who have tools to plan, buy and measure campaigns leveraging large data sets with access to inventory across the full CTV ecosystem.",[],{"type":37,"text":8497,"spans":8498},"C is for Creative\nOften overlooked in the planning and activation process, creativity should be considered alongside planning and buying to deliver the best results. CTV is still a fantastic storytelling platform, particularly when a brand is looking to grow or highlight their values and benefits to consumers. It’s important to try different creative approaches and new innovations in the space to see what drives the most response and outcomes. For example, there’s shoppable TV creative that allows you to point to QR codes or even buy products through platforms like Roku that can be fulfilled from partners like Walmart and Instacart. All this innovation in the creative space should be tried and tested to land on the messaging and tactics that work best for your audiences.",[8499],{"start":41,"end":1233,"type":50},{"type":37,"text":8501,"spans":8502},"C is for Comparison\nEach medium, including TV, is effective in its own way, driving sentiment, action and results. Instead of comparing all channels alike, focus on metrics like audience duplication, incrementality, reach, and conversions, but don’t ignore understanding the positive halo effect of each media channel (particularly TV) on another. Ultimately, TV can be used as a holistic channel with various tactics to support branding, consideration and sales. The key here is to plan, manage and measure your media investments holistically with partners that can provide insights on channel performance and who have the breadth and depth to activate TV, display, mobile, social, etc. since we are living in a hyper-connected, multi-screen world.",[8503],{"start":41,"end":691,"type":50},{"type":37,"text":8505,"spans":8506},"In conclusion, bringing the consumer back into focus in CTV is crucial for achieving fruitful results for brands. Consumers are the ones who will take action, and their experience should be a top priority in CTV advertising.",[],{"type":37,"text":8430,"spans":8508},[8509,8510,8511],{"start":41,"end":2815,"type":43},{"start":532,"end":635,"type":50},{"start":532,"end":635,"type":62,"data":8512},{"link_type":64,"url":8436,"target":66},"text_component$ee49e50c-f043-479b-b325-90c4053ace0f",{"variation":30,"version":31,"items":8515,"primary":8516,"id":8518,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8517,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$dc5b4e2d-0cb2-4c67-84f8-8ff25f7a3a20",{},{"link_type":125},[],[],[],"2024-01-31T00:00:00+0000",{"dimensions":8526,"alt":34,"copyright":34,"url":8527,"id":8528,"edit":8529},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F5c2a39ac-fbef-46b8-bd14-a75e4325e4bd_CTV-MediaVillage-blog.jpg?auto=format,compress","ZfRZIhIAACsAYX78",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":8531,"alt":34,"copyright":34,"url":8527,"id":8528,"edit":8532},{"width":166,"height":486},{"x":41,"y":41,"zoom":140,"background":8360},[],[8535],{"type":37,"text":8536,"spans":8537,"direction":44},"Why the 'C' in CTV Matters for Your Campaigns",[],[],[],[],{},{"id":8543,"uid":8544,"url":34,"type":9,"href":8545,"tags":8546,"first_publication_date":7276,"last_publication_date":7422,"slugs":8547,"linked_documents":8548,"lang":192,"alternate_languages":8549,"data":8550},"ZxgF6xoAAEAAxxkb","riding-the-retail-media-wave-into-2024","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF6xoAAEAAxxkb%22%29+%5D%5D",[],[8544],[],[],{"title":8551,"external_link":8552,"slices":8553,"author_name":8438,"author_position":34,"author_description":34,"author_image":8615,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8616,"contact_formid":34,"contact_title":8617,"contact_description":8618,"contact_cta":34,"url_form_triggers":8619,"category":1111,"date":8620,"featured_image":8621,"thumbnail":8622,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8623,"meta_title":8624,"meta_description":8627,"og_title":8628,"og_description":8629,"og_image":8630,"no_index":123},"Riding the Retail Media Wave into 2024",{"link_type":27},[8554],{"variation":30,"version":31,"items":8555,"primary":8556,"id":8614,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8557,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8558,8563,8565,8568,8572,8575,8578,8582,8585,8588,8592,8595,8598,8602,8605,8608],{"type":37,"text":8559,"spans":8560},"The tides of digital advertising have shifted and the little ripple that was retail media has grown into The Big Wave everyone wants to catch. Whether you're an advertiser, an ad tech partner, or a consumer, you're in for a wild retail media ride next year and beyond.",[8561],{"start":41,"end":8562,"type":50},268,{"type":37,"text":97,"spans":8564},[],{"type":37,"text":8566,"spans":8567},"As we head into 2024, here are my predictions–on the journey into cross-retailer audience standardization, the orchestration of multi-RMN activations, and the data-driven future of retail.",[],{"type":37,"text":8569,"spans":8570},"The Rising Data Tides",[8571],{"start":41,"end":836,"type":50},{"type":37,"text":8573,"spans":8574},"Advertisers understand the power of top retailers like Amazon, Target and Walmart (among others) to reach consumers on an almost daily basis, ensuring the success of new products launched by appealing to shoppers at the point of purchase. Retailers have also awakened to the vast sea of rich data they possess, brimming with revenue potential through advertising activation. However, the challenge lies in unraveling the mystery of defining audiences like ‘high spenders’ or ‘primary purchasers’ consistently across diverse retailers, since audience definitions are not analogous across retailers.",[],{"type":37,"text":8576,"spans":8577},"In 2024, marketers will not just be interested in acquiring audiences, but in understanding the duplication that occurs across these retail behemoths, acknowledging that the path to purchase is often non-linear. Leaning into multiple data sets for planning to understand the consumer deeply will be required to make sound media investment choices.",[],{"type":37,"text":8579,"spans":8580},"Surfs Up on Standardization",[8581],{"start":41,"end":1911,"type":50},{"type":37,"text":8583,"spans":8584},"Standardizing anything in media takes collaboration, time, and patience. However, standardization is on the horizon. In 2023, a movement to standardize RMN measurement gained momentum with the release of retail media measurement guidelines by the Interactive Advertising Bureau (IAB), which opened up the guidelines for comment.",[],{"type":37,"text":8586,"spans":8587},"In 2024, I expect more progress in this area and standardized metrics across retailers. For example, the disparate constructs and calculations for Return on Advertising Spend (ROAS), arguably the most important metric for RMNs, should be solved holistically. Doing so not only aids advertisers in navigating the labyrinth of retail data but also paves the way for increased adoption, which inevitably translates to more lucrative opportunities for retailers and better outcomes for brands.",[],{"type":37,"text":8589,"spans":8590},"Breaking Down Barriers",[8591],{"start":41,"end":391,"type":50},{"type":37,"text":8593,"spans":8594},"As we learn to swim in these new oceans of data and RMN optionality, it’s time to call into question the silos that have traditionally separated national brand dollars from shopper dollars, and retailers accepting only endemic vs. non-endemic advertisers. In my opinion, these waves should and will come crashing down. The dichotomy between brand awareness and performance-driven advertising is dissipating, giving rise to a holistic approach. The goal of advertising is clear – marketers are on a quest to find audiences seamlessly across a myriad of channels and touchpoints, spanning both in-store and online.",[],{"type":37,"text":8596,"spans":8597},"Ultimately, what matters is that the campaign drove the outcomes intended whether that be awareness or sales, so a variety of tactics should be employed with partners that can provide insights that inform better performant campaign strategies.",[],{"type":37,"text":8599,"spans":8600},"Reaching the Crest",[8601],{"start":41,"end":2297,"type":50},{"type":37,"text":8603,"spans":8604},"Our mission as advertisers and partners is clear – to orchestrate an experience that spans the entire customer journey. Brands can no longer be confined to the aisles or end-caps, but seek attention across every interaction point with consumers. The more the industry aligns itself with this mission, the more retailers and their media networks can capture media and consumer dollars – making it a winning value proposition for all. It’s not merely about driving performance on a singular campaign, it’s about justifying the high expenditures these retailers are seeking across these invaluable media and data assets while stewarding the unique relationships they have with their consumers.",[],{"type":37,"text":8606,"spans":8607},"As we sail into 2024, it’s important to remember that the evolution from inventory-centric buying approaches to the data-driven future of RMNs is not just a trend, it's a transformative wave that demands the industry’s attention. Along with navigating the waters of standardization and dissolving the barriers between advertising categories, marketers who will succeed are those who can rely on partners that harmonize their strategies with the evolving landscape of retail media networks.",[],{"type":37,"text":8430,"spans":8609},[8610,8611,8612],{"start":41,"end":2815,"type":43},{"start":532,"end":635,"type":50},{"start":532,"end":635,"type":62,"data":8613},{"link_type":64,"url":8436,"target":66},"text_component$05d974a4-1322-4426-9b51-79eff7b6f9d8",{},{"link_type":125},[],[],[],"2023-12-21T00:00:00+0000",{},{},[],[8625],{"type":37,"text":8551,"spans":8626,"direction":44},[],[],[],[],{},{"id":8632,"uid":8633,"url":34,"type":9,"href":8634,"tags":8635,"first_publication_date":8636,"last_publication_date":8637,"slugs":8638,"linked_documents":8640,"lang":192,"alternate_languages":8641,"data":8642},"ZxgG3RoAAEgAxxse","miq-acquires-french-media-governance-martech-company-grasp-delivering-greater-control-efficiency-and-outcomes-to-the-digital-advertising-industry","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG3RoAAEgAxxse%22%29+%5D%5D",[],"2024-10-22T20:39:17+0000","2026-04-27T16:35:12+0000",[8639],"acquires-grasp-for-enhanced-media-governance",[],[],{"title":8643,"external_link":8644,"slices":8645,"author_name":290,"author_position":34,"author_description":34,"author_image":8697,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8698,"contact_formid":34,"contact_title":8699,"contact_description":8700,"contact_cta":34,"url_form_triggers":8701,"category":131,"date":8702,"featured_image":8703,"thumbnail":8708,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8713,"meta_title":8714,"meta_description":8717,"og_title":8718,"og_description":8719,"og_image":8720,"no_index":123},"Acquires Grasp for Enhanced Media Governance",{"link_type":27},[8646],{"variation":30,"version":31,"items":8647,"primary":8648,"id":8696,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8649,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8650,8655,8664,8667,8670,8673,8676,8679,8682,8685,8687,8689,8692],{"type":37,"text":8651,"spans":8652},"Agencies and brands worldwide leverage Grasp’s quality assurance SaaS suite to save millions in potential digital advertising revenue losses through improved governance & data integrity",[8653,8654],{"start":41,"end":614,"type":43},{"start":41,"end":614,"type":50},{"type":37,"text":8656,"spans":8657},"NEW YORK & PARIS – November 6, 2023 –  MiQ today announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.",[8658,8659,8661],{"start":41,"end":1233,"type":50},{"start":535,"end":1982,"type":62,"data":8660},{"link_type":64,"url":355},{"start":2827,"end":5227,"type":62,"data":8662},{"link_type":64,"url":8663,"target":66},"https:\u002F\u002Fgrasp.gg\u002F",{"type":37,"text":8665,"spans":8666},"While the rapid growth of digital media channels has unlocked incredible opportunities for advertisers, the level of complexities they navigate every day have simultaneously increased. As data shows, there is an average of $45,000 in overspend for every $1 million in media budget – often from waste, human error, or fraud – and 80% of marketing data is broken or lost due to manual processes.",[],{"type":37,"text":8668,"spans":8669},"Grasp’s SaaS suite is the world’s first solution to address these pressing challenges head on with a preventive approach. Its quality assurance and compliance products prevent non-compliances and enforce governance frameworks before campaign launch, eliminating risky manual errors and saving advertisers millions in potential lost revenue due to overspend or inaccurate data. Now a multi-million dollar, profitable business, the company’s innovation has seen explosive growth in the past several years, with more than 8,000 users worldwide across leading brands, such as L’Oréal and PepsiCo, and media agencies, such as Havas Media Group and WPP.",[],{"type":37,"text":8671,"spans":8672},"As a globally recognized programmatic managed services partner, MiQ has always invested in the development of proprietary technology solutions that optimize the media buying experience on behalf of its clients. In 2022, MiQ reinforced this promise by acquiring UK-based AirGrid, ensuring clients have access to future-proof targeting and activation capabilities to align with the ever-changing privacy regulations and the demise of third-party cookies.",[],{"type":37,"text":8674,"spans":8675},"“Our acquisition of Grasp is another exciting step in the evolution of our company as we look to grow, lead the digital advertising industry, and help advertisers forge forward in their programmatic journeys,” said Gurman Hundal, MiQ’s co-founder and CEO. “Grasp’s technology strategically adds the first SaaS platform to our offering and – as we double down on investments that are future-facing and focused on advancing the current programmatic experience – will prove instrumental in strengthening media buying for brands and agencies across the globe.”",[],{"type":37,"text":8677,"spans":8678},"Grasp will introduce an exciting new route to partner with MiQ across all markets. The company will continue to operate as an independent business unit under MiQ’s ownership, and will retain its current brand. There will be no change to either company’s organizational structure.",[],{"type":37,"text":8680,"spans":8681},"“Grasp consistently advocates for and helps bring operational excellence in digital advertising by empowering all in the media buying process and ecosystem to do the right thing from the very start,” said Pierre-Lou Dominjon, co-founder and CEO of Grasp. “Under the MiQ umbrella, we’ll have even more opportunity to bring strategic advantage, order, and efficiency to media buying processes and advance our shared mission to fuel operational excellence in new and exciting ways.”",[],{"type":37,"text":6134,"spans":8683},[8684],{"start":41,"end":4197,"type":50},{"type":37,"text":5242,"spans":8686},[],{"type":37,"text":7320,"spans":8688},[],{"type":37,"text":449,"spans":8690},[8691],{"start":41,"end":452,"type":50},{"type":37,"text":2378,"spans":8693},[8694],{"start":933,"end":875,"type":62,"data":8695},{"link_type":64,"url":2382,"target":66},"text_component$1f9830c4-f9aa-4b92-a699-65ca3ad98fc0",{},{"link_type":125},[],[],[],"2023-11-06T12:00:00+0000",{"dimensions":8704,"alt":34,"copyright":34,"url":8705,"id":8706,"edit":8707},{"width":166,"height":486},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654928130b105250cf53dbff_Grasp_blog.jpg?auto=format,compress","ZUkoEwsQUlDPU9v_",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":8709,"alt":34,"copyright":34,"url":8710,"id":8711,"edit":8712},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F1e174363-2f8c-4dc7-9edd-e75b12696383_MiQ+acquires+Grasp.jpg?auto=format,compress","ZdclSBEAACcA5Xk_",{"x":41,"y":41,"zoom":140,"background":8360},[],[8715],{"type":37,"text":8643,"spans":8716,"direction":44},[],[],[],[],{},{"id":8722,"uid":8723,"url":34,"type":9,"href":8724,"tags":8725,"first_publication_date":8726,"last_publication_date":8727,"slugs":8728,"linked_documents":8730,"lang":192,"alternate_languages":8731,"data":8732},"ZxgGzxoAAEIAxxsB","companys-appointment-of-canadian-ceo-alfie-atkinson-to-ceo-of-uk-signals-exciting-growth-opportunities-in-priority-market","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGzxoAAEIAxxsB%22%29+%5D%5D",[],"2024-10-22T20:39:18+0000","2026-04-27T16:35:03+0000",[8729],"new-canadian-ceo-signals-growth-opportunities",[],[],{"title":8733,"external_link":8734,"slices":8735,"author_name":290,"author_position":34,"author_description":34,"author_image":8793,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8794,"contact_formid":34,"contact_title":8795,"contact_description":8796,"contact_cta":34,"url_form_triggers":8797,"category":131,"date":8798,"featured_image":8799,"thumbnail":8804,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8805,"meta_title":8806,"meta_description":8810,"og_title":8811,"og_description":8812,"og_image":8813,"no_index":123},"New Canadian CEO Signals Growth Opportunities",{"link_type":27},[8736],{"variation":30,"version":31,"items":8737,"primary":8738,"id":8792,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8739,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8740,8745,8751,8754,8757,8760,8763,8766,8769,8772,8775,8777,8779,8784,8786],{"type":37,"text":8741,"spans":8742},"Company’s appointment of Canadian CEO Alfie Atkinson to CEO of UK signals exciting growth opportunities in priority market  ",[8743,8744],{"start":41,"end":3860,"type":43},{"start":41,"end":3860,"type":50},{"type":37,"text":8746,"spans":8747},"LONDON & NEW YORK – October 26, 2023 – MiQ, the leading global programmatic media partner, today announced several strategic hires as part of the company’s commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers and the industry at large.",[8748,8749],{"start":41,"end":1255,"type":50},{"start":535,"end":1982,"type":62,"data":8750},{"link_type":64,"url":355,"target":66},{"type":37,"text":8752,"spans":8753},"To spearhead efforts in one of MiQ’s priority markets, the company has appointed Alfie Atkinson as CEO of UK, which he’ll serve in addition to his current role as CEO of Canada. Having launched and rapidly grown the Canadian business to what it is today, Atkinson’s new role will be integral to driving innovation for the UK. He will also work with the UK leadership team to continue to foster a client-first approach – helping partners achieve their business objectives in the ever-changing programmatic space.",[],{"type":37,"text":8755,"spans":8756},"“I’m incredibly excited to lead our UK business, which is so core to MiQ’s identity and legacy,” said Alfie Atkinson, MiQ’s CEO of UK and Canada. “Our team continues to be laser-focused on making MiQ the leader in all-things programmatic, and double down on what makes us so invaluable to our clients – purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient traders, analysts, and data scientists. I’m excited to work alongside the incredibly talented team here, and build upon our amazing culture while being bold and fearless in our quest to make the programmatic industry better.”",[],{"type":37,"text":8758,"spans":8759},"MiQ has also hired three new senior executives to join its global leadership team:",[],{"type":382,"text":8761,"spans":8762},"Suzanne Strasser Grant as EVP, Global Head of Agencies & Partnerships, based in New York. With 25+ years of experience in sales and business development, and previous leadership roles at notable TV, print, and tech companies including Google, Snap, NBCU and Uber, Suzanne will play a crucial role in enhancing MiQ’s partnerships, especially with major holding companies and brands across the globe.",[],{"type":382,"text":8764,"spans":8765},"Danny Hopwood as Global Chief Commercial Strategy Officer, based in London. Danny brings 15+ years of experience in the digital media industry – previously working for WPP, Publicis, and OMG – and is a seasoned strategist in implementing innovative and effective media solutions that enable growth in both commercial output and capability development. He will use his extensive digital media, marketing, programmatic and ad tech expertise to drive integrated technology and product partnerships with MiQ’s biggest customers.",[],{"type":382,"text":8767,"spans":8768},"Mauricio Leon as Global Chief Commercial Trading Officer, based in London. As a longtime executive of global trading for companies like Spotify and Omnicom Group, Mauricio will be integral to MiQ’s global commercial trading relationships with holding companies and independent agency partners.",[],{"type":37,"text":8770,"spans":8771},"“For a decade, Alfie Atkinson has proven himself as a vital leader and visionary for the Canadian market and we’re confident that he will be instrumental in taking our UK business to new heights,” said Richard Dunmall, President of MiQ. “With the additional expertise from Suzanne, Danny, and Mauricio across programmatic strategy, integrated partnerships, and global trading as well – we’re in an incredible position to double down on our mission to transform the industry, unlock new possibilities in programmatic, deliver the solutions and shared success our global customers deserve, and ultimately make MiQ evermore indispensable moving forward.”",[],{"type":37,"text":6134,"spans":8773},[8774],{"start":41,"end":4197,"type":50},{"type":37,"text":5242,"spans":8776},[],{"type":37,"text":7320,"spans":8778},[],{"type":37,"text":8780,"spans":8781},"You can find out more here: wearemiq.com.",[8782],{"start":933,"end":1677,"type":62,"data":8783},{"link_type":64,"url":355,"target":66},{"type":37,"text":3215,"spans":8785},[],{"type":37,"text":8787,"spans":8788},"Media Contact\nNicole Sullivan\nGregory FCA\nnsullivan@gregoryfca.com",[8789,8790],{"start":41,"end":452,"type":50},{"start":1982,"end":275,"type":62,"data":8791},{"link_type":64,"url":2382,"target":66},"text_component$c95e564f-f5e9-4ffd-8490-5de6179879bf",{},{"link_type":125},[],[],[],"2023-10-26T11:00:00+0000",{"dimensions":8800,"alt":34,"copyright":34,"url":8801,"id":8802,"edit":8803},{"width":301,"height":1417},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653bc2900b105250cf53b93c_MiQ_GL-new-hires-PressRelease-1.png?auto=format,compress","ZTvCkAsQUlDPU7k8",{"x":41,"y":41,"zoom":140,"background":141},{},[],[8807],{"type":37,"text":8808,"spans":8809,"direction":44},"Growth Opportunities with New Canadian CEO",[],[],[],[],{},{"id":8815,"uid":8816,"url":34,"type":9,"href":8817,"tags":8818,"first_publication_date":8819,"last_publication_date":8820,"slugs":8821,"linked_documents":8823,"lang":192,"alternate_languages":8824,"data":8825},"ZxgJVhoAAEAAxyBd","empowering-women-in-stem-celebrating-international-women-in-engineering-day-2023","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJVhoAAEAAxyBd%22%29+%5D%5D",[],"2024-10-22T20:38:31+0000","2025-01-23T10:48:46+0000",[8822],"empowering-women-in-stem-engineering-day-2023",[],[],{"title":8826,"external_link":8827,"slices":8830,"author_name":34,"author_position":34,"author_description":34,"author_image":8831,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":8832,"contact_formid":34,"contact_title":8833,"contact_description":8834,"contact_cta":34,"url_form_triggers":8835,"category":1111,"date":8836,"featured_image":8837,"thumbnail":8844,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":8849,"meta_title":8850,"meta_description":8854,"og_title":8855,"og_description":8856,"og_image":8857,"no_index":123},"Empowering Women in STEM: Engineering Day 2023",{"link_type":64,"key":8828,"url":8829,"target":66},"41caa4c1-ca09-41cd-8e1a-cd4a9e99c499","https:\u002F\u002Fwww.cxotoday.com\u002Fcxo-bytes\u002Fempowering-women-in-stem-celebrating-international-women-in-engineering-day-2023\u002F",[],{},{"link_type":125},[],[],[],"2023-06-23T11:00:00+0000",{"dimensions":8838,"alt":34,"copyright":34,"url":8840,"id":8841,"edit":8842},{"width":8839,"height":8839},471,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653915460b105250cf53a4d6_iStock-1402900339-1-.jpg?auto=format,compress?auto=compress,format&rect=23,0,471,471&w=471&h=471","ZTkVRgsQUlDPU6TW",{"x":8843,"y":41,"zoom":140,"background":141},-23,{"dimensions":8845,"alt":34,"copyright":34,"url":8846,"id":8847,"edit":8848},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6fd65f0d-e39d-4cea-bc7b-380ef384ffc5_Empowering+women+in+STEM.jpg?auto=compress,format","ZdclRxEAAC4A5Xk1",{"x":41,"y":41,"zoom":140,"background":8360},[],[8851],{"type":37,"text":8852,"spans":8853,"direction":44},"Celebrating Women in STEM on International Women in Engineering Day 2023",[],[],[],[],{},{"id":8859,"uid":8860,"url":34,"type":9,"href":8861,"tags":8862,"first_publication_date":8863,"last_publication_date":8864,"slugs":8865,"linked_documents":8866,"lang":192,"alternate_languages":8867,"data":8868},"ZxgI3BoAAEkAxx9g","miq-partners-with-legacy-media-to-leverage-esg-data-for-enhanced-sustainability-offering-in-the-uk","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI3BoAAEkAxx9g%22%29+%5D%5D",[],"2024-10-22T20:38:42+0000","2026-04-27T16:34:40+0000",[1295],[],[],{"title":8869,"external_link":8870,"slices":8871,"author_name":34,"author_position":34,"author_description":34,"author_image":8918,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":8919,"contact_formid":34,"contact_title":8920,"contact_description":8921,"contact_cta":34,"url_form_triggers":8922,"category":131,"date":8923,"featured_image":8924,"thumbnail":8932,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":8937,"meta_title":8938,"meta_description":8942,"og_title":8945,"og_description":8946,"og_image":8947,"no_index":123},"ESG Data Boosts Sustainability in the UK",{"link_type":27},[8872],{"variation":30,"version":31,"items":8873,"primary":8874,"id":8917,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":8875,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[8876,8881,8885,8891,8894,8897,8900,8906,8908,8911,8914],{"type":37,"text":8877,"spans":8878},"Partnership works to supplement MiQ’s Sustainable Advertising solution to deliver high-quality, value-led ads while supercharging campaign performance.",[8879,8880],{"start":41,"end":4544,"type":43},{"start":41,"end":4544,"type":50},{"type":37,"text":8882,"spans":8883},"LONDON, June 19, 2023 – MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media’s aggregated market leading data, which allocates ratings to every global media supplier, with MiQ’s granular supply and performance data.",[8884],{"start":41,"end":386,"type":50},{"type":37,"text":8886,"spans":8887},"This marks the first time ESG data has been used to power programmatic activation – and with 37% of consumers choosing brands based on their ethical and sustainable practices, this partnership provides brands an opportunity to align themselves with the supply that fits their values and matches consumer expectations.",[8888],{"start":458,"end":3565,"type":62,"data":8889},{"link_type":64,"url":8890,"target":66},"https:\u002F\u002Fwww2.deloitte.com\u002Fuk\u002Fen\u002Fpages\u002Fconsumer-business\u002Farticles\u002Fsustainable-consumer.html",{"type":37,"text":8892,"spans":8893},"“As consumers grow more conscientious about the impact of what they buy, brands need to continue to adapt to this increasing demand,” said Deborah Rosenthal-Davies, Head of Solutions, MiQ. “We’re excited to partner with Legacy to take this market leading data, connect it with our granular view of the programmatic supply chain, and use our data science and analytics capabilities to transform it into accessible programmatic segments and measurement opportunities for our clients.”",[],{"type":37,"text":8895,"spans":8896},"To enable brands to respond quickly, MiQ has scored thousands of domains using Legacy’s ESG data, allowing marketers to buy inventory which specifically addresses their ESG objectives, split down to the 12 subcategories of the UN’s sustainable development goals.",[],{"type":37,"text":8898,"spans":8899},"“MiQ’s partnership with Legacy allows us to provide brands with insight into the ESG impact of their programmatic campaigns, empowering them to make informed decisions about the supply paths and partnerships that best align with their values. We truly believe that this process helps us avoid social washing or greenwashing,” said Andy Power, Founder & CEO, Legacy Media.“Strong brands have a focus on high ethical standards and business integrity, and the investment world is taking notice of their media supply chain,” added Power.",[],{"type":37,"text":8901,"spans":8902},"MiQ first launched its Sustainable Advertising solution in 2022 using Scope3 data to provide a Green Score to measure and reduce the carbon emissions of ad campaigns. Earlier this year, MiQ took their solution one step further by partnering with SeenThis, a streaming tech provider that pairs adaptive streaming technology with MiQ’s multi-DSP capabilities for more sustainable, high-quality ads. This partnership with Legacy Media is part of MiQ’s continued evolution into the other branches of sustainable advertising, helping to provide a holistic and robust offering so brands can be certain that they’re advertising with publishers who align with their values.",[8903],{"start":386,"end":752,"type":62,"data":8904},{"link_type":64,"url":8905,"target":66},"https:\u002F\u002Fwww.wearemiq.com\u002Fsustainability-advertising\u002F",{"type":1221,"text":439,"spans":8907},[],{"type":37,"text":8909,"spans":8910},"We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. You can find out more here.",[],{"type":1221,"text":8912,"spans":8913},"About Legacy Media",[],{"type":37,"text":8915,"spans":8916},"Legacy works with brands, media companies and agencies to improve ESG quality for the global media industry. Legacy uses aggregated ESG market leading data to allocate ratings to every global media supplier and to understand the efficiency of every dollar invested. Our aim is to improve the understanding and activation of media investment, through an ESG lens, leaving a lasting positive effect upon the world.\n",[],"text_component$57f2aa45-0dc4-4d75-818d-902927330ee2",{},{"link_type":125},[],[],[],"2023-06-18T22:00:00+0000",{"dimensions":8925,"alt":8928,"copyright":34,"url":8929,"id":8930,"edit":8931},{"width":8926,"height":8927},1920,1005,"MiQ partners with Legacy Media to leverage ESG data for enhanced sustainability offering in the UK","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fac35f679-8ccf-496c-93b2-cf9f197189ba_MiQxLEGACY-PR_UK-1920x1005.png?auto=format,compress","ZJ7TsREAACIAdgD4",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":8933,"alt":34,"copyright":34,"url":8934,"id":8935,"edit":8936},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fd1789300-1681-42da-b806-e7f3f7f3a13d_MiQ+partners+with+Legacy.jpg?auto=format,compress","ZdclSBEAACgA5XlC",{"x":41,"y":41,"zoom":140,"background":8360},[],[8939],{"type":37,"text":8940,"spans":8941,"direction":44},"Leveraging ESG Data for Sustainability in the UK",[],[8943],{"type":37,"text":8882,"spans":8944,"direction":44},[],[],[],{},{"id":8949,"uid":8950,"url":34,"type":9,"href":8951,"tags":8952,"first_publication_date":8953,"last_publication_date":8954,"slugs":8955,"linked_documents":8957,"lang":192,"alternate_languages":8958,"data":8959},"ZxgIoxoAAEQAxx7r","smart-workers-how-marketers-can-use-generative-ai-to-drive-roi-on-campaigns","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIoxoAAEQAxx7r%22%29+%5D%5D",[],"2024-10-22T20:38:46+0000","2025-01-23T10:48:25+0000",[8956],"ais-role-in-driving-marketing-roi",[],[],{"title":8960,"external_link":8961,"slices":8964,"author_name":34,"author_position":34,"author_description":34,"author_image":8965,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":8966,"contact_formid":34,"contact_title":8967,"contact_description":8968,"contact_cta":34,"url_form_triggers":8969,"category":1111,"date":8970,"featured_image":8971,"thumbnail":8977,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":8978,"meta_title":8979,"meta_description":8983,"og_title":8984,"og_description":8985,"og_image":8986,"no_index":123},"AI's Role in Driving Marketing ROI",{"link_type":64,"key":8962,"url":8963,"target":66},"f6ccdcc8-8b40-40da-bd35-3b5ffeb413ef","https:\u002F\u002Fwww.financialexpress.com\u002Fbusiness\u002Fbrandwagon-smart-workers-how-marketers-can-use-generative-ai-to-drive-roi-on-campaigns-3114853\u002F",[],{},{"link_type":125},[],[],[],"2023-06-06T11:00:00+0000",{"dimensions":8972,"alt":34,"copyright":34,"url":8974,"id":8975,"edit":8976},{"width":8973,"height":8973},2000,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653289dbfbd9a45bcec820be_My-project-1-2023-06-05T233119.767.avif?auto=format,compress","ZTKJ2_vZpFvOyCC-",{"x":41,"y":41,"zoom":140,"background":141},{},[],[8980],{"type":37,"text":8981,"spans":8982,"direction":44},"How AI Drives Marketing ROI",[],[],[],[],{},{"id":8988,"uid":8989,"url":34,"type":9,"href":8990,"tags":8991,"first_publication_date":8992,"last_publication_date":8993,"slugs":8994,"linked_documents":8995,"lang":192,"alternate_languages":8996,"data":8997},"ZxgHuhoAAE4Axxz1","miq-launches-consumer-link-cpg-marketing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHuhoAAE4Axxz1%22%29+%5D%5D",[],"2024-10-22T20:39:02+0000","2026-04-27T16:35:10+0000",[1295],[],[],{"title":8998,"external_link":8999,"slices":9000,"author_name":9062,"author_position":34,"author_description":34,"author_image":9063,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9064,"contact_formid":34,"contact_title":9065,"contact_description":9066,"contact_cta":34,"url_form_triggers":9067,"category":131,"date":9068,"featured_image":9069,"thumbnail":9077,"featured_description":9082,"show_updated_on":123,"hide_listing":34,"articles":9083,"meta_title":9084,"meta_description":9088,"og_title":9091,"og_description":9092,"og_image":9093,"no_index":123},"Launching Consumer Link: CPG Marketing Revolution",{"link_type":27},[9001],{"variation":30,"version":31,"items":9002,"primary":9003,"id":9061,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9004,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9005,9014,9017,9020,9023,9026,9029,9033,9037,9041,9043,9046,9049,9055,9057,9059],{"type":37,"text":9006,"spans":9007},"New York, NY – May 8, 2023 – In 2023, CPG marketers face many hurdles to find and engage their ideal shoppers. Today, global programmatic media partner MiQ announced a new shopper intelligence solution, Consumer Link, built to help CPG brands navigate a fragmented programmatic ecosystem without compromising on audience insights and personalization. ",[9008,9009],{"start":41,"end":933,"type":50},{"start":9010,"end":9011,"type":62,"data":9012},203,216,{"link_type":64,"url":9013,"target":66},"https:\u002F\u002Fmarketing.wearemiq.com\u002Fmiqs-consumer-link?_gl=1*1q7a7oz*_ga*ODI2MDM1NDMzLjE2ODQ0MTkyMDE.*_ga_Z6HSYG0940*MTY4ODEyOTk0NC4xMS4xLjE2ODgxMzE1NjkuNTYuMC4w",{"type":37,"text":9015,"spans":9016},"Consumer Link integrates permissioned transaction, media consumption, geo-contextual, and behavioral data into a future-proofed data spine allowing marketers to create campaigns that are more personalized at every step of a shopper’s journey. Reaching 90% of US households across the open and closed web, Consumer Link gives marketers an invaluable 360-degree view of shoppers for more intelligent planning, activation, and measurement of programmatic campaigns.",[],{"type":37,"text":9018,"spans":9019},"Consumer Link simplifies a complex programmatic ecosystem into a single access point and drives both CPG-brand and shopper marketing-level campaign results for greater confidence in marketing ROI. ",[],{"type":37,"text":9021,"spans":9022},"“Shopper data has become increasingly complex – fragmented across platforms as a result of retail media networks, inaccessible behind walled gardens, and challenged by privacy considerations,” said Erin Madorsky, U.S. Chief Strategy Officer for MiQ. “In spite of this, the pressure for CPG marketers to identify and understand their shoppers – both online and in-store, maximize every dollar spent in reaching them, and prove bottom-line impact – has reached critical mass. No matter what shopper segment marketers are after, finding them is increasingly dependent on smart, strategic combinations of screens, data, and creative – and that’s exactly where Consumer Link comes in.” ",[],{"type":37,"text":9024,"spans":9025},"Consumer Link is powered by shoppers’ permissioned transaction data combined with MiQ’s best-in-industry TV intelligence and retailer-level data, as well as nearly 100 additional data feeds already available in MiQ’s campaign planning interface, Hub. In one single platform, marketers have access to unparalleled shopper intelligence that connects their online, offline, TV, and out-of-home campaigns to reach, influence, and drive purchases across any geographic level, whether online or in-store. ",[],{"type":37,"text":9027,"spans":9028},"This rich data includes insights on: ",[],{"type":382,"text":9030,"spans":9031},"Shopper TV Intelligence: Allows marketers to understand TV viewing habits of current or competitors’ shoppers for smarter CTV campaign planning. ",[9032],{"start":41,"end":565,"type":50},{"type":382,"text":9034,"spans":9035},"Shopper Intelligence: MiQ’s shopping intelligence enables marketers to understand customers at a granular level and personalize messaging based on the unique relationship they have to the brand.  ",[9036],{"start":41,"end":836,"type":50},{"type":382,"text":9038,"spans":9039},"Merchant Intelligence: Better inform e-commerce and in-store activations, and capture store-level performance to know exactly where to drive customers. ",[9040],{"start":41,"end":386,"type":50},{"type":37,"text":97,"spans":9042},[],{"type":37,"text":9044,"spans":9045},"MiQ’s agnostic approach to partners delivers more data, more platforms, more channels, and more inventory than any single-solution partner, ensuring marketers can activate omnichannel campaigns that are optimized for any commerce oriented outcome. ",[],{"type":37,"text":9047,"spans":9048},"On Thursday, May 11 at 2 p.m. EDT, MiQ hosted a panel with marketing and data experts from Roundel, Mindshare, Publicis and iBotta to discuss the challenges CPG marketers face today and how a solution like Consumer Link enables smarter, more effective advertising. Panelists included Katie Pretti, VP, commerce media, Publicis Commerce; Kristen Corbisiero, Global Strategy Partner, Director, Mindshare; Chelsea Mohs, Director, performance and insights, Roundel; and Andy Haversack, Senior Director, data partnerships at iBotta.  ",[],{"type":37,"text":9050,"spans":9051},"Access the replay here: https:\u002F\u002Fmarketing.wearemiq.com\u002Fcpg-insights-webinar",[9052],{"start":49,"end":1170,"type":62,"data":9053},{"link_type":64,"url":9054},"https:\u002F\u002Fmarketing.wearemiq.com\u002Fcpg-insights-webinar?utm_medium=content&utm_source=industry&utm_campaign=us_cl_cpg_webinar_2023_ext",{"type":1221,"text":6134,"spans":9056},[],{"type":37,"text":5242,"spans":9058},[],{"type":37,"text":5245,"spans":9060},[],"text_component$12ba54f7-2eb3-4842-9f1e-3d86e004cc0f","Autumn Sullivan",{},{"link_type":125},[],[],[],"2023-05-25T22:00:00+0000",{"dimensions":9070,"alt":9073,"copyright":34,"url":9074,"id":9075,"edit":9076},{"width":9071,"height":9072},1024,535,"MiQ Launches Consumer Link, Largest Consumer Data Footprint for CPG Marketers","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fd8d24e28-91d1-4dd8-a43c-6f93ecf66dc6_consumerlink_pressrelease%402x-100-1024x535.jpg?auto=format,compress","ZJ7YTxEAACAAdhbY",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":9078,"alt":34,"copyright":34,"url":9079,"id":9080,"edit":9081},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F37335a3b-35b4-48d9-a700-48e9e51ad494_Launches+Consumer+Link.jpg?auto=format,compress","Zfly5xIAAC0AeByR",{"x":41,"y":41,"zoom":140,"background":8360},"Reaching 90% of U.S. households, Consumer Link gives marketers a 360-degree view of shoppers to drive programmatic planning, activation, and measurement strategies",[],[9085],{"type":37,"text":9086,"spans":9087,"direction":44},"Consumer Link: A New Era for CPG Marketing",[],[9089],{"type":37,"text":9082,"spans":9090,"direction":44},[],[],[],{},{"id":9095,"uid":9096,"url":34,"type":9,"href":9097,"tags":9098,"first_publication_date":9099,"last_publication_date":9100,"slugs":9101,"linked_documents":9102,"lang":192,"alternate_languages":9103,"data":9104},"ZxgHeBoAAEEAxxxu","miq-appoints-leading-media-and-technology-executives-zillah-byng-thorne-and-rob-norman-to-global-statutory-board","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHeBoAAEEAxxxu%22%29+%5D%5D",[],"2024-10-22T20:39:06+0000","2026-04-27T16:34:52+0000",[1295],[],[],{"title":9105,"external_link":9106,"slices":9107,"author_name":34,"author_position":34,"author_description":34,"author_image":9159,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9160,"contact_formid":34,"contact_title":9161,"contact_description":9162,"contact_cta":34,"url_form_triggers":9163,"category":131,"date":9164,"featured_image":9165,"thumbnail":9172,"featured_description":9173,"show_updated_on":123,"hide_listing":34,"articles":9174,"meta_title":9175,"meta_description":9178,"og_title":9181,"og_description":9182,"og_image":9183,"no_index":123},"New Media & Tech Execs Join Global Statutory Board",{"link_type":27},[9108],{"variation":30,"version":31,"items":9109,"primary":9110,"id":9158,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9111,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9112,9116,9119,9122,9125,9128,9131,9134,9137,9140,9142,9144,9146,9148,9151,9153],{"type":37,"text":9113,"spans":9114},"LONDON & NEW YORK – May 23 2023 – MiQ, a leading global programmatic media partner, today proudly announced the appointment of esteemed media and technology leaders Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board. ",[9115],{"start":41,"end":3448,"type":50},{"type":37,"text":9117,"spans":9118},"“It’s an honor to welcome Zillah and Rob to our statutory board to advise on MiQ’s ongoing global initiatives,” said Gurman Hundal, Co-founder and Global Chairman, MiQ. “Both possess unique skill sets and leadership experiences that will contribute greatly to MiQ’s future growth ambitions in the programmatic arena. We look forward to learning from them, their contributions, and are eager to see what new heights the company reaches with their guidance.”",[],{"type":37,"text":9120,"spans":9121},"With more than 20 years of experience in c-suite leadership roles, Byng-Thorne brings proven expertise in driving operational excellence for companies in online gaming, digital media and e-commerce to MiQ. Most recently, Byng-Thorne served as CEO of Future plc., a global platform for specialist media – a position she held for nearly a decade – which transformed under her leadership. Prior to Future, she held numerous CEO, CFO and non-executive director roles at companies including Trader Media Group, Fitness First Limited, Thresher Group and more. In addition to MiQ, Byng-Thorne also serves as Non-Executive Chair of TrustPilot Group plc. and Non-Executive Director of NCHL plc. ",[],{"type":37,"text":9123,"spans":9124},"“I feel privileged to take on this role at an exciting time for the industry and for MiQ, and see great value in the experience the board and I will lend to each,” said Byng-Thorne. “I look forward to serving the board as MiQ experiences ongoing growth as a prowess in the programmatic space.” ",[],{"type":37,"text":9126,"spans":9127},"A trusted advisor to MiQ’s board since 2019, Rob Norman is a highly respected and well-established luminary in the media technology sector. Most recently, Norman held executive leadership positions, including CEO North America, Global Chief Digital Officer (CDO) and advisory roles, at GroupM, the world’s leading media investment company. Norman currently serves on numerous boards in the media technology space, including Simpli.fi, Piano, Nova and Barrington Media, and held prior board director roles with BBC Global News Limited and Comscore.",[],{"type":37,"text":9129,"spans":9130},"“I’m honored to officially join the Global Statutory Board,” said Norman. “I’m hopeful that my experience advising the company, along with new collaboration with other board members, will further MiQ’s aim of delivering best-in-class solutions to the programmatic media space.”",[],{"type":37,"text":9132,"spans":9133},"MiQ’s Global Statutory Board is comprised of world-class sector advisors focused on critical thinking through the lens of an outside-in perspective. Its role is to fulfill obligations around corporate governance and compliance, annual budgets, and reforecasts proposed by the Global Chairman in conjunction with the Global Executive Board. The board is also responsible for approving proposed capital structure changes, long term strategy, and M&A activity, including future investments. ",[],{"type":37,"text":9135,"spans":9136},"Byng-Thorne and Norman join existing board members Gurman Hundal, MiQ Co-founder and Global Chairman, Lee Puri, MiQ Co-founder, Xavier Robert, Partner and Chief Investment Officer at Bridgepoint, and Charles Welham, Director at Bridgepoint, bringing the total number of Statutory Board members to six. Prior Statutory Board members Stewart Easterbrook and Ashwini Karandikar will continue as long term advisors to the company.",[],{"type":37,"text":9138,"spans":9139},"The new non-executive board additions come in the wake of several strategic initiatives, including a multi-year commercial agreement with Samba TV and the acquisition of AirGrid, further solidifying MiQ’s stronghold as a dominant force in the programmatic media space. ",[],{"type":37,"text":3215,"spans":9141},[],{"type":1221,"text":6134,"spans":9143},[],{"type":37,"text":5242,"spans":9145},[],{"type":37,"text":5245,"spans":9147},[],{"type":37,"text":9149,"spans":9150},"You can find out more here.",[],{"type":37,"text":3215,"spans":9152},[],{"type":37,"text":9154,"spans":9155},"U.S. Media Contact\nNicole Sullivan\nGregory FCA\n(212)-398-9680\nnsullivan@gregoryfca.com",[9156],{"start":2459,"end":56,"type":62,"data":9157},{"link_type":64,"url":2382},"text_component$e7e678aa-bb9c-4c31-864e-745e797ea964",{},{"link_type":125},[],[],[],"2023-05-22T22:00:00+0000",{"dimensions":9166,"alt":9168,"copyright":34,"url":9169,"id":9170,"edit":9171},{"width":9071,"height":9167},536,"MiQ appoints leading media and technology executives Zillah Byng-Thorne and Rob Norman to Global Statutory Board","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc47f228a-a9a8-4bb2-8037-db5e9c19d8bd_MiQ_GL_PR-banner-Zillah-Rob-1024x536.png?auto=format,compress","ZJ7a0hEAACAAdiFw",{"x":41,"y":41,"zoom":140,"background":141},{},"The addition of two non-executive directors further accelerates strategic decision-making and global programmatic business growth",[],[9176],{"type":37,"text":9105,"spans":9177,"direction":44},[],[9179],{"type":37,"text":9173,"spans":9180,"direction":44},[],[],[],{},{"id":9185,"uid":9186,"url":34,"type":9,"href":9187,"tags":9188,"first_publication_date":9189,"last_publication_date":9190,"slugs":9191,"linked_documents":9193,"lang":192,"alternate_languages":9194,"data":9195},"ZxgJTBoAAEMAxyBK","miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJTBoAAEMAxyBK%22%29+%5D%5D",[],"2024-10-22T20:38:32+0000","2026-04-27T16:34:58+0000",[9192],"about-seenthis",[],[],{"title":9196,"external_link":9197,"slices":9198,"author_name":34,"author_position":34,"author_description":34,"author_image":9274,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9275,"contact_formid":34,"contact_title":9276,"contact_description":9277,"contact_cta":34,"url_form_triggers":9278,"category":131,"date":9279,"featured_image":9280,"thumbnail":9286,"featured_description":9291,"show_updated_on":123,"hide_listing":34,"articles":9292,"meta_title":9293,"meta_description":9297,"og_title":9301,"og_description":9302,"og_image":9303,"no_index":123},"Partners with SeenThis for Digital Ad Sustainability",{"link_type":27},[9199],{"variation":30,"version":31,"items":9200,"primary":9201,"id":9273,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9202,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9203,9211,9214,9218,9222,9226,9228,9231,9234,9243,9246,9249,9252,9260,9262,9264,9266,9268],{"type":37,"text":9204,"spans":9205},"LONDON & NEW YORK – April 18, 2023 – As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.  ",[9206,9207],{"start":41,"end":1402,"type":50},{"start":9208,"end":371,"type":62,"data":9209},253,{"link_type":64,"url":9210},"https:\u002F\u002Fseenthis.co\u002F",{"type":37,"text":9212,"spans":9213},"Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized pieces when in-view, ensuring that data is transferred only when actively consumed by users and is otherwise paused. For MiQ and its clients, this reduces data waste by an average of 25%, as well as associated carbon emissions all related to excessive buffering and offscreen loading. It also eliminates reliance on publisher bandwidth to download files and improves the overall user experience for static images, video, and other display formats. This includes: ",[],{"type":382,"text":9215,"spans":9216},"No creative limits: Creative delivery modernized by streaming tech ",[9217],{"start":41,"end":2297,"type":50},{"type":382,"text":9219,"spans":9220},"Effective delivery of greener campaigns: Wasted impressions are minimized by pausing advertisements when out-of-view ",[9221],{"start":41,"end":535,"type":50},{"type":382,"text":9223,"spans":9224},"High attention formats: Clients can extend video reach into display formats with over 80% viewability ",[9225],{"start":41,"end":391,"type":50},{"type":37,"text":97,"spans":9227},[],{"type":37,"text":9229,"spans":9230},"Paired with MiQ’s agnostic, multi-DSP optimization tactics and advanced programmatic activation strategies, MiQ and SeenThis have already achieved greener and more performant results for over 100 campaigns to date, including for major fashion houses, tourism brands and next-gen gaming companies. Through faster load times and better viewability, click-through rates have performed 2x better than standard display, resulting in nearly 85K KG of CO2e savings for clients to date, which is equivalent to the pollution from over 3 million plastic bags or driving from New York to L.A. 160+ times.",[],{"type":37,"text":9232,"spans":9233},"Against this impressive backdrop, MiQ is using SeenThis technology to develop new streamed formats and expand its streamed offering into other channels beyond display, which will be unveiled in the coming months.",[],{"type":37,"text":9235,"spans":9236},"“In 2022, we made great strides with Scope3 and MiQ’s Green Score to measure, reduce, and benchmark carbon emissions across the supply chain,” says Chris Lehman, Global Head of Creative at MiQ. “Our team is fully dedicated to identifying and actioning new ways to address the sustainability needs of the industry. Optimizing and future-proofing the creative that clients use seemed like a natural next step in this continued progression. SeenThis is the perfect partner to aid us in that journey and we look forward to further innovations which enable a greener ad ecosystem.”   ",[9237,9240],{"start":1402,"end":2305,"type":62,"data":9238},{"link_type":64,"url":9239},"https:\u002F\u002Fwww.businesswire.com\u002Fnews\u002Fhome\u002F20220419005336\u002Fen\u002FMiQ-Makes-End-to-End-Carbon-Neutral-Digital-Advertising-Campaigns-a-Reality",{"start":2188,"end":1256,"type":62,"data":9241},{"link_type":64,"url":9242},"https:\u002F\u002Fmarketing.wearemiq.com\u002Fsustainability-greenscore",{"type":37,"text":9244,"spans":9245},"Thomas Houge, CCO at SeenThis adds: “The combination of our innovative creative technology with MiQ’s robust sustainability offering creates something completely new in the market. We’re already seeing the huge benefits that this provides to companies we’re working with together.",[],{"type":37,"text":9247,"spans":9248},"We’re eager and ready to facilitate this success for others across the globe and excited to collaborate with MiQ on additional advances this year and beyond.” ",[],{"type":1221,"text":9250,"spans":9251},"About SeenThis:",[],{"type":37,"text":9253,"spans":9254},"Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1,000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.",[9255],{"start":9256,"end":9257,"type":62,"data":9258},571,582,{"link_type":64,"url":9259},"http:\u002F\u002Fseenthis.co\u002F",{"type":1221,"text":6134,"spans":9261},[],{"type":37,"text":5242,"spans":9263},[],{"type":37,"text":5245,"spans":9265},[],{"type":37,"text":9149,"spans":9267},[],{"type":37,"text":9154,"spans":9269},[9270,9271],{"start":2297,"end":691,"type":50},{"start":2459,"end":56,"type":62,"data":9272},{"link_type":64,"url":2382},"text_component$3f2a81ee-7007-47e3-b22f-804755de994f",{},{"link_type":125},[],[],[],"2023-04-17T22:00:00+0000",{"dimensions":9281,"alt":9282,"copyright":34,"url":9283,"id":9284,"edit":9285},{"width":9071,"height":93},"MiQ partners with SeenThis to advance sustainability in digital advertising","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7390405b-1959-446d-9c05-7c9657ac78d9_Sustainable-Ads-LinkedIn-email-1024x512.png?auto=format,compress","ZJ7bTREAACAAdiOu",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9287,"alt":34,"copyright":34,"url":9288,"id":9289,"edit":9290},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2e707506-00ba-4067-947c-5ae933ff404e_MiQ+partners+with+SeenThis.jpg?auto=format,compress","ZflzGBIAACsAeB2A",{"x":41,"y":41,"zoom":140,"background":8360},"Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance",[],[9294],{"type":37,"text":9295,"spans":9296,"direction":44},"Advancing Digital Ad Sustainability with SeenThis Partnership",[],[9298],{"type":37,"text":9299,"spans":9300,"direction":44},"LONDON & NEW YORK – April 18, 2023 – As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. ",[],[],[],{},{"id":9305,"uid":9306,"url":34,"type":9,"href":9307,"tags":9308,"first_publication_date":9309,"last_publication_date":9309,"slugs":9310,"linked_documents":9312,"lang":192,"alternate_languages":9313,"data":9314},"ZxgG-hoAAEcAxxte","career-advice-from-indian-women-leaders","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG-hoAAEcAxxte%22%29+%5D%5D",[4836],"2024-10-22T20:39:15+0000",[9311],"career-advice-from-15-indian-women-leaders",[],[],{"title":9315,"external_link":9316,"slices":9319,"author_name":34,"author_position":34,"author_description":34,"author_image":9320,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9321,"contact_formid":34,"contact_title":9322,"contact_description":9323,"contact_cta":34,"url_form_triggers":9324,"category":1111,"date":9325,"featured_image":9326,"thumbnail":9331,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9332,"meta_title":9333,"meta_description":9334,"og_title":9335,"og_description":9336,"og_image":9337,"no_index":123},"Career Advice From 15+ Indian Women Leaders",{"link_type":64,"key":9317,"url":9318,"target":66},"ea9b0ceb-40dd-404c-ad90-64b03930bcda","https:\u002F\u002Fwww.naukri.com\u002Fblog\u002Fcareer-advice-from-15-indian-women-leaders\u002F#ramyaparasharcoomiq",[],{},{"link_type":125},[],[],[],"2023-03-28T11:00:00+0000",{"dimensions":9327,"alt":34,"copyright":34,"url":9328,"id":9329,"edit":9330},{"width":211,"height":211},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653920460b105250cf53a4da_Screenshot2023-10-25at15.03.33.png?auto=format,compress","ZTkgRgsQUlDPU6Ta",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":9339,"uid":9340,"url":34,"type":9,"href":9341,"tags":9342,"first_publication_date":9343,"last_publication_date":9344,"slugs":9345,"linked_documents":9347,"lang":192,"alternate_languages":9348,"data":9349},"ZxgJXxoAAEoAxyBx","too-much-targeting-how-programmatic-works-on-tv-miqs-rondon","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJXxoAAEoAxyBx%22%29+%5D%5D",[],"2024-10-22T20:38:30+0000","2025-01-23T00:58:01+0000",[9346],"tv-programmatic-targeting-insights",[],[],{"title":9350,"external_link":9351,"slices":9354,"author_name":34,"author_position":34,"author_description":34,"author_image":9355,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9356,"contact_formid":34,"contact_title":9357,"contact_description":9358,"contact_cta":34,"url_form_triggers":9359,"category":1111,"date":9325,"featured_image":9360,"thumbnail":9365,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9370,"meta_title":9373,"meta_description":9374,"og_title":9375,"og_description":9376,"og_image":9377,"no_index":123},"TV Programmatic Targeting Insights",{"link_type":64,"key":9352,"url":9353,"target":66},"11d669a0-32b3-4924-ac03-40e71919d7db","https:\u002F\u002Fwww.beet.tv\u002F2022\u002F11\u002Ftoo-much-targeting-how-programmatic-works-on-tv-miqs-rondon.html",[],{},{"link_type":125},[],[],[],{"dimensions":9361,"alt":34,"copyright":34,"url":9362,"id":9363,"edit":9364},{"width":372,"height":42},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F0e0e4e2e-f13c-4d82-8ebd-4708ea7bacf7_Screenshot+2023-10-25+at+15.18.11.png?auto=compress,format","ZTkjthIAACgA4xJ2",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9366,"alt":34,"copyright":34,"url":9367,"id":9368,"edit":9369},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F81623ce5-1a87-46c2-bec3-59e3279175fb_Too+much+targeting-.jpg?auto=compress,format","ZdclSBEAACkA5XlE",{"x":41,"y":41,"zoom":140,"background":8360},[9371],{"related_article":9372},{"link_type":125},[],[],[],[],{},{"id":9379,"uid":9380,"url":34,"type":9,"href":9381,"tags":9382,"first_publication_date":9383,"last_publication_date":9384,"slugs":9385,"linked_documents":9387,"lang":192,"alternate_languages":9388,"data":9389},"ZxgIuxoAAEkAxx8c","news-women-in-leadership-roles-gradually-gaining-grounds","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIuxoAAEkAxx8c%22%29+%5D%5D",[],"2024-10-22T20:38:44+0000","2025-01-23T10:48:28+0000",[9386],"women-in-leadership-roles-progress-report",[],[],{"title":9390,"external_link":9391,"slices":9394,"author_name":34,"author_position":34,"author_description":34,"author_image":9395,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9396,"contact_formid":34,"contact_title":9397,"contact_description":9398,"contact_cta":34,"url_form_triggers":9399,"category":1111,"date":9325,"featured_image":9400,"thumbnail":9406,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9411,"meta_title":9412,"meta_description":9416,"og_title":9417,"og_description":9418,"og_image":9419,"no_index":123},"Women in Leadership Roles: Progress Report",{"link_type":64,"key":9392,"url":9393,"target":97},"ab032b0d-7153-4cbb-bf70-86b67785a622","https:\u002F\u002Fwww.varindia.com\u002Fnews\u002Fwomen-in-leadership-roles-gradually-gaining-grounds",[],{},{"link_type":125},[],[],[],{"dimensions":9401,"alt":34,"copyright":34,"url":9403,"id":9404,"edit":9405},{"width":9402,"height":9402},500,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65328f4dfbd9a45bcec820c8_6422c03409cb9.jpg?auto=format,compress","ZTKPTfvZpFvOyCDI",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9407,"alt":34,"copyright":34,"url":9408,"id":9409,"edit":9410},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb1638293-c832-4ef1-8067-592458704e40_Women+in+Leadership+Roles.jpg?auto=compress,format","ZdclSBEAACkA5XlA",{"x":41,"y":41,"zoom":140,"background":8360},[],[9413],{"type":37,"text":9414,"spans":9415,"direction":44},"Progress of Women in Leadership Roles in Tech",[],[],[],[],{},{"id":9421,"uid":9422,"url":34,"type":9,"href":9423,"tags":9424,"first_publication_date":9425,"last_publication_date":9426,"slugs":9427,"linked_documents":9429,"lang":192,"alternate_languages":9430,"data":9431},"ZxgHGhoAAE0Axxuj","from-bias-to-intersectionality-the-evolution-of-inclusion-in-workforce","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHGhoAAE0Axxuj%22%29+%5D%5D",[],"2024-10-22T20:39:13+0000","2025-01-23T10:49:58+0000",[9428],"inclusion-from-bias-to-intersectionality",[],[],{"title":9432,"external_link":9433,"slices":9436,"author_name":34,"author_position":34,"author_description":34,"author_image":9437,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9438,"contact_formid":34,"contact_title":9439,"contact_description":9440,"contact_cta":34,"url_form_triggers":9441,"category":1111,"date":9442,"featured_image":9443,"thumbnail":9450,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9451,"meta_title":9452,"meta_description":9455,"og_title":9456,"og_description":9457,"og_image":9458,"no_index":123},"Inclusion: From Bias to Intersectionality",{"link_type":64,"key":9434,"url":9435,"target":97},"81b2ec57-cb1c-444e-a70e-435967e7c1de","https:\u002F\u002Fwww.expresscomputer.in\u002Fguest-blogs\u002Ffrom-bias-to-intersectionality-the-evolution-of-inclusion-in-workforce\u002F95973\u002F",[],{},{"link_type":125},[],[],[],"2023-03-20T12:00:00+0000",{"dimensions":9444,"alt":34,"copyright":34,"url":9447,"id":9448,"edit":9449},{"width":9445,"height":9446},750,430,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65329311fbd9a45bcec820d4_Women-articles-1-.png?auto=format,compress","ZTKTEfvZpFvOyCDU",{"x":41,"y":41,"zoom":140,"background":141},{},[],[9453],{"type":37,"text":9432,"spans":9454,"direction":44},[],[],[],[],{},{"id":9460,"uid":9461,"url":34,"type":9,"href":9462,"tags":9463,"first_publication_date":8636,"last_publication_date":9464,"slugs":9465,"linked_documents":9467,"lang":192,"alternate_languages":9468,"data":9469},"ZxgG4hoAAEEAxxsu","breaking-the-glass-ceiling-how-the-it-industry-is-evolving-to-empower-women","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG4hoAAEEAxxsu%22%29+%5D%5D",[],"2025-01-23T10:48:35+0000",[9466],"breaking-the-glass-ceiling-in-it-industry",[],[],{"title":9470,"external_link":9471,"slices":9474,"author_name":34,"author_position":34,"author_description":34,"author_image":9475,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9476,"contact_formid":34,"contact_title":9477,"contact_description":9478,"contact_cta":34,"url_form_triggers":9479,"category":1111,"date":9480,"featured_image":9481,"thumbnail":9487,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9488,"meta_title":9489,"meta_description":9493,"og_title":9494,"og_description":9495,"og_image":9496,"no_index":123},"Breaking the Glass Ceiling in IT Industry",{"link_type":64,"key":9472,"url":9473,"target":66},"98475c7b-57f6-46e9-b491-04e4dfbb111d","https:\u002F\u002Fwww.dqindia.com\u002Fbreaking-the-glass-ceiling-how-the-it-industry-is-evolving-to-empower-women\u002F",[],{},{"link_type":125},[],[],[],"2023-03-10T12:00:00+0000",{"dimensions":9482,"alt":34,"copyright":34,"url":9484,"id":9485,"edit":9486},{"width":9483,"height":6514},850,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653293d8fbd9a45bcec820d8_oie-10111634boY7gqAZ.webp?auto=format,compress","ZTKT2PvZpFvOyCDY",{"x":41,"y":41,"zoom":140,"background":141},{},[],[9490],{"type":37,"text":9491,"spans":9492,"direction":44},"How IT Industry is Empowering Women Leaders",[],[],[],[],{},{"id":9498,"uid":9499,"url":34,"type":9,"href":9500,"tags":9501,"first_publication_date":9502,"last_publication_date":9503,"slugs":9504,"linked_documents":9506,"lang":192,"alternate_languages":9507,"data":9508},"ZxgH4BoAAEcAxx1A","iwd2023-top-tech-leaders-share-pearls-of-wisdom-for-women-in-tech-industry","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH4BoAAEcAxx1A%22%29+%5D%5D",[],"2024-10-22T20:38:59+0000","2025-01-23T10:48:40+0000",[9505],"iwd2023-wisdom-from-top-women-in-tech",[],[],{"title":9509,"external_link":9510,"slices":9513,"author_name":34,"author_position":34,"author_description":34,"author_image":9514,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9515,"contact_formid":34,"contact_title":9516,"contact_description":9517,"contact_cta":34,"url_form_triggers":9518,"category":1111,"date":9519,"featured_image":9520,"thumbnail":9527,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9532,"meta_title":9533,"meta_description":9537,"og_title":9538,"og_description":9539,"og_image":9540,"no_index":123},"#IWD2023: Wisdom from Top Women in Tech",{"link_type":64,"key":9511,"url":9512,"target":66},"803cd906-07e7-47a3-9dc9-80d8e48f73db","https:\u002F\u002Fcontent.techgig.com\u002Fleadership\u002Fiwd2023-top-tech-leaders-share-pearls-of-wisdom-for-women-in-tech-industry\u002Farticleshow\u002F98477525.cms",[],{},{"link_type":125},[],[],[],"2023-03-08T12:00:00+0000",{"dimensions":9521,"alt":34,"copyright":34,"url":9524,"id":9525,"edit":9526},{"width":9522,"height":9523},718,712,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653927960b105250cf53a4f1_Screenshot2023-10-25at15.34.48.png?auto=format,compress","ZTknlgsQUlDPU6Tx",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9528,"alt":34,"copyright":34,"url":9529,"id":9530,"edit":9531},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F762df2a2-875f-4286-b48a-4bc166033e2c_%23IWD2023.jpg?auto=compress,format","ZdclRxEAACoA5Xky",{"x":41,"y":41,"zoom":140,"background":8360},[],[9534],{"type":37,"text":9535,"spans":9536,"direction":44},"Insights from Top Women in Tech for #IWD2023",[],[],[],[],{},{"id":9542,"uid":9543,"url":34,"type":9,"href":9544,"tags":9545,"first_publication_date":9546,"last_publication_date":6920,"slugs":9547,"linked_documents":9549,"lang":192,"alternate_languages":9550,"data":9551},"ZxgIcBoAAEsAxx51","international-womens-day-hear-what-leaders-have-to-say","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIcBoAAEsAxx51%22%29+%5D%5D",[],"2024-10-22T20:38:49+0000",[9548],"international-womens-day-leaders-insights",[],[],{"title":9552,"external_link":9553,"slices":9556,"author_name":34,"author_position":34,"author_description":34,"author_image":9557,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9558,"contact_formid":34,"contact_title":9559,"contact_description":9560,"contact_cta":34,"url_form_triggers":9561,"category":1111,"date":9519,"featured_image":9562,"thumbnail":9567,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9568,"meta_title":9569,"meta_description":9573,"og_title":9574,"og_description":9575,"og_image":9576,"no_index":123},"International Women’s Day: Leaders’ Insights",{"link_type":64,"key":9554,"url":9555,"target":66},"0f050f8a-f422-483a-bd57-fc67003247f1","https:\u002F\u002Fwww.expresscomputer.in\u002Fnews\u002Finternational-womens-day-hear-what-leaders-have-to-say\u002F95410\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":9563,"alt":34,"copyright":34,"url":9564,"id":9565,"edit":9566},{"width":9445,"height":9446},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653294effbd9a45bcec820dc_Women-express-Computer-1.jpg?auto=format,compress","ZTKU7_vZpFvOyCDc",{"x":41,"y":41,"zoom":140,"background":141},{},[],[9570],{"type":37,"text":9571,"spans":9572,"direction":44},"Insights from Leaders on International Women’s Day",[],[],[],[],{},{"id":9578,"uid":9579,"url":34,"type":9,"href":9580,"tags":9581,"first_publication_date":9582,"last_publication_date":9582,"slugs":9583,"linked_documents":9584,"lang":192,"alternate_languages":9585,"data":9586},"ZxgJFBoAAD8Axx_X","international-womens-day-2023--heres-what-our-industry-leaders-have-to-say","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJFBoAAD8Axx_X%22%29+%5D%5D",[],"2024-10-22T20:38:37+0000",[9579],[],[],{"title":9587,"external_link":9588,"slices":9591,"author_name":34,"author_position":34,"author_description":34,"author_image":9592,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9593,"contact_formid":34,"contact_title":9594,"contact_description":9595,"contact_cta":34,"url_form_triggers":9596,"category":1111,"date":9597,"featured_image":9598,"thumbnail":9605,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9606,"meta_title":9607,"meta_description":9608,"og_title":9609,"og_description":9610,"og_image":9611,"no_index":123},"International Women’s Day 2023 – Here’s what our industry leaders have to say",{"link_type":64,"key":9589,"url":9590,"target":66},"15467c5f-09a4-4510-ad94-a72a1a6ca48d","  Read more at: https:\u002F\u002Fwww.cxotoday.com\u002Fspecials\u002Finternational-womens-day-2023-heres-what-our-industry-leaders-have-to-say\u002F",[],{},{"link_type":125},[],[],[],"2023-03-07T12:00:00+0000",{"dimensions":9599,"alt":34,"copyright":34,"url":9602,"id":9603,"edit":9604},{"width":9600,"height":9601},719,485,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65329686fbd9a45bcec820e5_iStock-1456584176.jpg?auto=format,compress","ZTKWhvvZpFvOyCDl",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":9613,"uid":9614,"url":34,"type":9,"href":9615,"tags":9616,"first_publication_date":9617,"last_publication_date":9618,"slugs":9619,"linked_documents":9621,"lang":192,"alternate_languages":9622,"data":9623},"ZxgGoBoAAEEAxxqf","international-womens-day-17-women-leaders-offer-career-advice-for-aspiring-women-leaders","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGoBoAAEEAxxqf%22%29+%5D%5D",[],"2024-10-22T20:39:21+0000","2025-01-23T10:48:56+0000",[9620],"women-leaders-offer-career-advice-for-aspiring-leaders",[],[],{"title":9624,"external_link":9625,"slices":9628,"author_name":34,"author_position":34,"author_description":34,"author_image":9629,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":9630,"contact_formid":34,"contact_title":9631,"contact_description":9632,"contact_cta":34,"url_form_triggers":9633,"category":1111,"date":9597,"featured_image":9634,"thumbnail":9639,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":9640,"meta_title":9641,"meta_description":9645,"og_title":9646,"og_description":9647,"og_image":9648,"no_index":123},"Women Leaders Offer Career Advice for Aspiring Leaders",{"link_type":64,"key":9626,"url":9627,"target":66},"c82bdc20-1c0c-40a7-b584-d54f6d3524b0","https:\u002F\u002Fallthingstalent.org\u002Finternational-womens-day-16-women-leaders-offer-career-advice-for-aspiring-women-leaders\u002F2023\u002F03\u002F07\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":9635,"alt":34,"copyright":34,"url":9636,"id":9637,"edit":9638},{"width":2398,"height":2398},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653295fefbd9a45bcec820e2_Bright-Colorful-International-Womens-Day-Instagram-Post.webp?auto=format,compress","ZTKV_vvZpFvOyCDi",{"x":41,"y":41,"zoom":140,"background":141},{},[],[9642],{"type":37,"text":9643,"spans":9644,"direction":44},"Career Advice from Women Leaders",[],[],[],[],{},{"id":9650,"uid":9651,"url":34,"type":9,"href":9652,"tags":9653,"first_publication_date":9654,"last_publication_date":8993,"slugs":9655,"linked_documents":9656,"lang":192,"alternate_languages":9657,"data":9658},"ZxgI_RoAAEcAxx-n","miq-unlocks-largest-diversified-tv-dataset-in-canada-with-partner-bell-dsp","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI_RoAAEcAxx-n%22%29+%5D%5D",[],"2024-10-22T20:38:38+0000",[1295],[],[],{"title":9659,"external_link":9660,"slices":9661,"author_name":290,"author_position":34,"author_description":34,"author_image":9719,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9720,"contact_formid":34,"contact_title":9721,"contact_description":9722,"contact_cta":34,"url_form_triggers":9723,"category":131,"date":9724,"featured_image":9725,"thumbnail":9731,"featured_description":9736,"show_updated_on":123,"hide_listing":34,"articles":9737,"meta_title":9738,"meta_description":9741,"og_title":9744,"og_description":9745,"og_image":9746,"no_index":123},"Unlocking TV Data with Bell DSP in Canada",{"link_type":27},[9662],{"variation":30,"version":31,"items":9663,"primary":9664,"id":9718,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9665,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9666,9671,9674,9677,9680,9683,9685,9687,9689,9692,9697,9699,9702,9710,9712],{"type":37,"text":9667,"spans":9668},"TORONTO – March 6, 2023 – MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced the launch of a first-to-market, comprehensive Canadian TV buying solution powered by Bell TV data available exclusively through Bell DSP.",[9669,9670],{"start":41,"end":4197,"type":50},{"start":386,"end":49,"type":50},{"type":37,"text":9672,"spans":9673},"MiQ’s breadth of industry-leading programmatic TV solutions enables brands to unlock incremental reach with campaigns that marry first-party linear TV data with over-the-top streaming content, a full range of devices across manufacturers, and advanced contextual and behavioural audience analytics to give brands scale.",[],{"type":37,"text":9675,"spans":9676},"“Leveraging our TV data through Bell DSP alongside the capabilities of MiQ, allows for more sophisticated buying than ever before,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. “The needs of TV buyers are becoming increasingly complex, and strategic partnerships like this one with MiQ ensure we are collectively able to meet those demands”. ",[],{"type":37,"text":9678,"spans":9679},"“Together with the Bell Media team, we want to transform the way people think about TV buying in Canada,” said Jason Furlano, senior vice president of commercial, MiQ. “The convergence of high impact traditional TV insights with infinitely customizable connected TV capabilities means marketers and agencies will have unparalleled reach to Canadian viewers anywhere, anytime, on any device.”",[],{"type":37,"text":9681,"spans":9682},"This partnership leverages 30M+ Canada-wide device connections powered by Bell Audience Manager added to MiQ’s robust partner-powered data ecosystem and industry-leading programmatic advertising catalogue.",[],{"type":37,"text":3215,"spans":9684},[],{"type":1221,"text":6134,"spans":9686},[],{"type":37,"text":8909,"spans":9688},[],{"type":37,"text":9690,"spans":9691},"Media Contact: ",[],{"type":37,"text":9693,"spans":9694},"Angel Tian\nMarketing Manager, MiQ\nangel.tian@miqdigital.com",[9695],{"start":55,"end":766,"type":62,"data":9696},{"link_type":64,"url":5393},{"type":37,"text":3215,"spans":9698},[],{"type":1221,"text":9700,"spans":9701},"About Bell Media",[],{"type":37,"text":9703,"spans":9704},"Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 109 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Pinewood Toronto Studios, Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.",[9705],{"start":9706,"end":9707,"type":62,"data":9708},764,776,{"link_type":64,"url":9709},"http:\u002F\u002Fbellmedia.ca\u002F",{"type":37,"text":9690,"spans":9711},[],{"type":37,"text":9713,"spans":9714},"Kaitlynn Jong\nPublicity Manager, Digital and Strategic Communications, Bell Media\nkaitlynn.jong@bellmedia.ca",[9715],{"start":1665,"end":2953,"type":62,"data":9716},{"link_type":64,"url":9717},"mailto:kaitlynn.jong@bellmedia.ca","text_component$b96829af-be97-4c0a-96d1-fbc1d7527940",{},{"link_type":125},[],[],[],"2023-03-05T23:00:00+0000",{"dimensions":9726,"alt":9727,"copyright":34,"url":9728,"id":9729,"edit":9730},{"width":9071,"height":93},"Brands can now tap into MiQ’s extensive connected TV capabilities to unlock largest diversified TV dataset in Canada on Bell DSP","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb2ad3b17-5a1e-46aa-965f-9b08e2947e1a_CA_BellMediaxMiQ-Blog_Banner-1024x512.png?auto=format,compress","ZJ7ceBEAAB0AdimO",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9732,"alt":34,"copyright":34,"url":9733,"id":9734,"edit":9735},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fa0a78371-f22a-4eb2-8f08-35024e4e29c9_MiQ+%26+Bell+Media.jpg?auto=format,compress","ZflzShIAACkAeB5n",{"x":41,"y":41,"zoom":140,"background":8360},"Partnership allows for comprehensive campaign insights, targeting, and measurement across the Canadian TV landscape.",[],[9739],{"type":37,"text":9659,"spans":9740,"direction":44},[],[9742],{"type":37,"text":9667,"spans":9743,"direction":44},[],[],[],{},{"id":9748,"uid":9749,"url":34,"type":9,"href":9750,"tags":9751,"first_publication_date":9752,"last_publication_date":7222,"slugs":9753,"linked_documents":9755,"lang":192,"alternate_languages":9756,"data":9757},"ZxgI5RoAAEwAxx92","samba-tv-and-miq-reach-multi-year-commercial-agreement","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI5RoAAEwAxx92%22%29+%5D%5D",[],"2024-10-22T20:38:41+0000",[9754],"about-samba-tv%E2%80%8D",[],[],{"title":9758,"external_link":9759,"slices":9760,"author_name":290,"author_position":34,"author_description":34,"author_image":9809,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9810,"contact_formid":34,"contact_title":9811,"contact_description":9812,"contact_cta":34,"url_form_triggers":9813,"category":131,"date":9814,"featured_image":9815,"thumbnail":9821,"featured_description":9826,"show_updated_on":123,"hide_listing":34,"articles":9827,"meta_title":9828,"meta_description":9832,"og_title":9835,"og_description":9836,"og_image":9837,"no_index":123},"MiQ & Samba TV: Multi-Year Deal Details",{"link_type":27},[9761],{"variation":30,"version":31,"items":9762,"primary":9763,"id":9808,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9764,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9765,9772,9775,9778,9781,9784,9787,9790,9793,9796,9799,9801,9803,9806],{"type":37,"text":9766,"spans":9767},"SAN FRANCISCO — January 13, 2023 — Samba TV, the leading provider of TV technology for audience data and measurement, and MiQ, the leading global programmatic media partner, today announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s market-leading TV data and measurement capabilities.",[9768,9769],{"start":41,"end":452,"type":50},{"start":532,"end":2305,"type":62,"data":9770},{"link_type":64,"url":9771},"https:\u002F\u002Fsamba.tv\u002F",{"type":37,"text":9773,"spans":9774},"Upon closure of the multi-year data agreement, Samba TV will transition its U.S. managed media services business to MiQ. With this change, Samba TV moves out of the U.S. managed media sales business, accelerating its focus on providing leading data and measurement services for publishers, marketers, and advertising agencies globally. This agreement strengthens Samba TV’s position as the leading data and measurement partner to the world’s largest and most innovative media companies with neutral, unconflicted insight into cross-platform and cross-vendor performance.",[],{"type":37,"text":9776,"spans":9777},"In today’s highly fragmented TV data space, comprehensive TV data access is essential to maximize the benefits of holistic TV investment. The agreement will augment MiQ’s existing connected TV data footprint with Samba TV’s industry-leading scale of 28 million U.S. devices to bring MiQ’s total reach to over 60 million devices nationwide. The new partnership will also provide MiQ with Samba TV’s robust managed media services business unit, adding to MiQ’s extensive Advanced TV solution suite available to customers.",[],{"type":37,"text":9779,"spans":9780},"Today’s announcement follows several years of strong growth for Samba TV in its rapidly expanding measurement and data businesses which have experienced an average annualized rate of growth of more than 40% since 2019. The increased demand for these services creates an ideal opportunity to focus Samba TV’s resources into defining the future of TV measurement.",[],{"type":37,"text":9782,"spans":9783},"“We are excited to be entering into a long-term strategic partnership with MiQ, one of the leading media partners to brands and agencies globally,” said Samba TV Co-founder and CEO Ashwin Navin. “Today’s announcement reinforces our strategic focus on the next generation of currency-grade measurement and media optimization for our partners across every screen, platform, and channel. Marketers and media vendors who leverage our TV data and measurement portfolio see us as their trusted source of truth for media performance without bias for our own media.”",[],{"type":37,"text":9785,"spans":9786},"“With CTV spending projected to exceed $20 billion this year, marketers need persistent access to TV data in order to realize the benefits of holistic TV investment,” said MiQ Co-founder and Global Executive Chairman Gurman Hundal. “Samba TV has long been a major player in the TV data space, and we are thrilled to partner with them to offer our clients scaled and diversified TV data that drives leading Advanced TV activations and analytics solutions. By combining our programmatic media expertise with their media services business, we will give our clients unmatched Advanced TV data access and bridge TV investment into full omnichannel treatment in ways they never could before.”",[],{"type":37,"text":9788,"spans":9789},"MiQ Co-founder Lee Puri added, “MiQ has the largest and most diversified TV data footprint in the U.S. that allows marketers to plan and activate connected campaigns, leveraging viewership data from 60 million devices across 43 million households. This extensive data set combined with our unique, agnostic approach to programmatic will undoubtedly prove instrumental in powering stronger campaigns, long-term results, and new opportunities for our clients moving forward.”",[],{"type":37,"text":9791,"spans":9792},"“Samba TV and MiQ have long approached our businesses with a customer-centric mindset. We look forward to servicing our customers with the additional focus and deepened expertise that this partnership will yield,” Navin concluded.",[],{"type":1221,"text":9794,"spans":9795},"About Samba TV‍",[],{"type":37,"text":9797,"spans":9798},"Samba TV has transformed the TV from a pane of glass on the wall to a window into the heart of audiences. We are the global leader in television technology powering real-time insights and audience targeting to enable unparalleled marketing efficiency and effectiveness. Our proprietary first-party data from tens of millions of opted-in televisions, across more than 20 TV brands sold in over 100 countries, provides advertisers and media companies a unified view of the entire consumer journey. Our independent currency-grade measurement has future-proofed advertising for the next generation, empowering advertisers to connect with their audiences on any platform, across every screen.",[],{"type":1221,"text":439,"spans":9800},[],{"type":37,"text":5242,"spans":9802},[],{"type":37,"text":9804,"spans":9805},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We were named to AdExchanger’s Programmatic Power Players list in 2022, 2021, and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC.",[],{"type":37,"text":9149,"spans":9807},[],"text_component$e8a5ad85-7749-48a4-bb41-fea223c11177",{},{"link_type":125},[],[],[],"2023-01-12T23:00:00+0000",{"dimensions":9816,"alt":9817,"copyright":34,"url":9818,"id":9819,"edit":9820},{"width":166,"height":486},"Samba TV and MiQ reach multi-year commercial agreement","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F23204b71-2d6f-419c-ae6d-2b1c6996b7d6_Samba_MiQ_Announcement_blog.jpeg?auto=format,compress","ZIGaohUAACoA1D_J",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":9822,"alt":34,"copyright":34,"url":9823,"id":9824,"edit":9825},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcef4c540-074f-4b24-9425-d23f40ebfdeb_MiQ+%26+Samba+TV.jpg?auto=format,compress","ZdclRxEAACwA5Xk5",{"x":41,"y":41,"zoom":140,"background":8360},"Samba TV will transition managed media services to MiQ as Samba TV accelerates its strategic focus on data and measurement and MiQ increases its strength in Connected TV",[],[9829],{"type":37,"text":9830,"spans":9831,"direction":44},"MiQ & Samba TV: Details of Our Multi-Year Deal",[],[9833],{"type":37,"text":9826,"spans":9834,"direction":44},[],[],[],{},{"id":9839,"uid":9840,"url":34,"type":9,"href":9841,"tags":9842,"first_publication_date":9843,"last_publication_date":9844,"slugs":9845,"linked_documents":9846,"lang":192,"alternate_languages":9847,"data":9848},"ZxgHvxoAAEQAxxz_","miq-advanced-tv-unifies-linear-and-digital-tv-advertising","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHvxoAAEQAxxz_%22%29+%5D%5D",[],"2024-10-22T20:39:01+0000","2026-04-27T16:35:25+0000",[1295],[],[],{"title":9849,"external_link":9850,"slices":9851,"author_name":9894,"author_position":34,"author_description":34,"author_image":9895,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9896,"contact_formid":34,"contact_title":9897,"contact_description":9898,"contact_cta":34,"url_form_triggers":9899,"category":131,"date":9900,"featured_image":9901,"thumbnail":9906,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":9911,"meta_title":9914,"meta_description":9917,"og_title":9920,"og_description":9923,"og_image":9926,"no_index":123},"MiQ Advanced TV unifies linear and digital TV advertising",{"link_type":27},[9852],{"variation":30,"version":31,"items":9853,"primary":9854,"id":9893,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9855,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9856,9861,9864,9867,9870,9873,9876,9879,9881,9884,9887],{"type":37,"text":9857,"spans":9858},"London, United Kingdom, 23rd November 2022 – For the first time, UK brands can now coordinate the planning and execution of programmatic TV advertising campaigns seamlessly and simultaneously across all linear and digital channels, regardless of platform, through a single point of access, with the launch of Advanced TV from MiQ.",[9859,9860],{"start":41,"end":1402,"type":50},{"start":1255,"end":1982,"type":50},{"type":37,"text":9862,"spans":9863},"Unifying the fragmented world of programmatic TV advertising, where previously campaigns had to be run separately across different linear, OTT and digital platforms, MiQ enables marketers to reach highly targeted audiences across the digital TV and video landscape.",[],{"type":37,"text":9865,"spans":9866},"All inventory, including YouTube, is now universally accessible without the need to be split into siloed channels, while MiQ data modelling tool Cohorts combines TV data sets such as BARB and ACR data, along with its own unique agnostic, cross-DSP view of programmatic audience data, to enable consistent forensic cross-platform targeting, based on the gold-standard linear TV currency augmented with rich digital datasets. Eschewing the use of third-party cookies, Cohorts also supports future-proofed data privacy and compliance by design.",[],{"type":37,"text":9868,"spans":9869},"With brands and agencies embracing the emergence of Advanced TV, this unlocks activation opportunities in the programmatic space. This enables them to begin to find hard to reach audiences, understand them better, and measure them more effectively, all in real time.",[],{"type":37,"text":9871,"spans":9872},"Critically, MiQ Advanced TV enables brands to ensure they are not reaching the same consumers across different platforms. For example, a campaign run on YouTube will bring incrementality against its linear TV reach, making advertising budgets stretch further and drive greater brand performance.",[],{"type":37,"text":9874,"spans":9875},"Bringing TV together in this way, backed by MiQ’s longstanding expertise in programmatic performance, makes targeting more accurate and campaigns more measurable for brands. This delivers more successful campaigns and optimises budgets at a time when value is needed more than ever.",[],{"type":37,"text":9877,"spans":9878},"“With MiQ Advanced TV, we’re revolutionising programmatic TV advertising by dramatically simplifying the process of reaching viewers for brands, which is currently complex and fragmented, while removing the costs associated with this,” says MiQ’s EMEA Strategy Director Pierre de Lannoy. “At the same time, we’re driving better measurement of performance into the linear TV space to ensure ad spend works harder for brands whatever platform they use. Hundreds of brands in the US, Canada, Australia and India have been enjoying the benefits of MiQ Advanced TV. Now we’ve launched a unique offering that addresses the data, content and targeting needs of the UK market.”",[],{"type":1221,"text":439,"spans":9880},[],{"type":37,"text":9882,"spans":9883},"We are MiQ, a leading programmatic media partner for specialists in marketing and agencies. We connect data from multiple sources to solve interesting and exciting business issues for our clients. We are experts in data science, analytics and programmatic trading, and our team is always ready to react and solve problems quickly, to ensure that you always spend your media investments on the right things in the right places. Click here",[],{"type":37,"text":9885,"spans":9886},"UK Media Contact ",[],{"type":37,"text":9888,"spans":9889},"Kelly Lloyd-Watson\nKLPR\n07973 225337\nkelly@klpr.biz ",[9890],{"start":1402,"end":2042,"type":62,"data":9891},{"link_type":64,"url":9892},"mailto:kelly@klpr.biz","text_component$7dc9c3da-26ba-4ea6-8170-ab069bcfe2a4","Suaad Aljaaly",{},{"link_type":125},[],[],[],"2022-11-22T23:00:00+0000",{"dimensions":9902,"alt":9849,"copyright":34,"url":9903,"id":9904,"edit":9905},{"width":166,"height":7246},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F58420bb4-4e8a-4a31-8a8c-7be9bf4b2899_MiQ-Advanced-TV-Release.png?auto=format,compress","ZIGaohUAACwA1D_K",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":9907,"alt":34,"copyright":34,"url":9908,"id":9909,"edit":9910},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F41488895-682f-4b19-83f9-75f94471573b_ATV+unifies+%281%29.jpg?auto=format,compress","Zflz3BIAACoAeCB1",{"x":41,"y":41,"zoom":140,"background":8360},[9912],{"related_article":9913},{"link_type":125},[9915],{"type":37,"text":9849,"spans":9916,"direction":44},[],[9918],{"type":37,"text":9857,"spans":9919,"direction":44},[],[9921],{"type":37,"text":9849,"spans":9922,"direction":44},[],[9924],{"type":37,"text":9857,"spans":9925,"direction":44},[],{},{"id":9928,"uid":9929,"url":34,"type":9,"href":9930,"tags":9931,"first_publication_date":9932,"last_publication_date":9933,"slugs":9934,"linked_documents":9936,"lang":192,"alternate_languages":9937,"data":9938},"ZxgHnhoAAEwAxxy7","cogeco-media-becomes-exclusive-quebec-representative-for-global-programmatic-giant-miq","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHnhoAAEwAxxy7%22%29+%5D%5D",[],"2024-10-22T20:39:04+0000","2026-04-27T16:35:15+0000",[9935],"about-cogeco-media",[],[],{"title":9939,"external_link":9940,"slices":9941,"author_name":290,"author_position":34,"author_description":34,"author_image":9994,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":9995,"contact_formid":34,"contact_title":9996,"contact_description":9997,"contact_cta":34,"url_form_triggers":9998,"category":131,"date":9999,"featured_image":10000,"thumbnail":10006,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10011,"meta_title":10012,"meta_description":10016,"og_title":10019,"og_description":10022,"og_image":10025,"no_index":123},"Cogeco Media Partners in Quebec",{"link_type":27},[9942],{"variation":30,"version":31,"items":9943,"primary":9944,"id":9993,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":9945,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[9946,9950,9953,9956,9959,9962,9965,9968,9971,9974,9976,9979,9981,9988],{"type":37,"text":9947,"spans":9948},"Montreal, November 16, 2022 – Cogeco Media today announced an exclusive representation agreement in the Quebec market for ad-tech solutions with global programmatic company, MiQ.",[9949],{"start":41,"end":1911,"type":50},{"type":37,"text":9951,"spans":9952},"Expert in marketing intelligence, MiQ is recognized for its connected solutions, which identify the right sources of data, pair them together and draw insights for the most effective targeting and executions.",[],{"type":37,"text":9954,"spans":9955},"“Our customers will have access to more reach via these new touchpoints and in a context where return on investment is of paramount importance,” said Caroline Gagnon, vice president of sales, Cogeco Media. “This new performance offer puts Cogeco Media on the list of must-have digital solutions.”",[],{"type":37,"text":9957,"spans":9958},"With their one hundred data scientists, all over the world and right here in Quebec, Cogeco Media will be able to offer high-performance campaigns adapted to the business objectives of its advertisers.",[],{"type":37,"text":9960,"spans":9961},"“Through this partnership, we now offer cross-platform, audio, video, connected TV and digital signage solutions to our customers,” explained Caroline Paquet, president, Cogeco Media. “This is an important agreement in Cogeco Media’s portfolio and in its digital transformation strategy.”",[],{"type":37,"text":9963,"spans":9964},"“This collaboration is predicated on our shared ambition for innovation and growth,” said Jason Furlano,senior vice president of commercial, MiQ. “We are committed to further expanding our robust programmatic services in the Quebec market with the Cogeco Media team.”",[],{"type":37,"text":9966,"spans":9967},"The Cogeco Media sales team is delighted to offer these new services to advertisers and agencies immediately.",[],{"type":1221,"text":9969,"spans":9970},"About Cogeco Media",[],{"type":37,"text":9972,"spans":9973},"Cogeco’s subsidiary, Cogeco Media, owns and operates twenty-one talk and music radio stations across the province of Quebec, including CKOI, 98.5 and Rythme. Leaders in their respective markets, Cogeco Media stations reach nearly 5 million listeners each week by offering varied and relevant programming intended for a wide audience. It also owns Cogeco Nouvelles, the largest private radio news agency in Quebec.",[],{"type":1221,"text":439,"spans":9975},[],{"type":37,"text":9977,"spans":9978},"We are MiQ, a leading programmatic media partner for specialists in marketing and agencies. We connect data from multiple sources to solve interesting and exciting business issues for our clients. We are experts in data science, analytics and programmatic trading, and our team is always ready to react and solve problems quickly, to ensure that you always spend your media investments on the right things in the right places.",[],{"type":1221,"text":2856,"spans":9980},[],{"type":37,"text":9982,"spans":9983},"Christine Dicaire,\nSenior Communication and Marketing Director, Cogeco Media\nchristine.dicaire@cogecomedia.com",[9984],{"start":5569,"end":9985,"type":62,"data":9986},110,{"link_type":64,"url":9987},"mailto:christine.dicaire@cogecomedia.com",{"type":37,"text":9989,"spans":9990},"Jihan Aziz,\nSenior Marketing Manager, MiQ\njihan.aziz@miqdigital.com",[9991],{"start":1982,"end":431,"type":62,"data":9992},{"link_type":64,"url":2044},"text_component$9006e0d6-f636-4499-8b3a-605ad60d5e05",{},{"link_type":125},[],[],[],"2022-11-15T23:00:00+0000",{"dimensions":10001,"alt":10002,"copyright":34,"url":10003,"id":10004,"edit":10005},{"width":9071,"height":9167},"Cogeco Media becomes exclusive Quebec representative for global programmatic giant, MiQ","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fa0f75962-7d19-47a8-b45b-5ae1a096bfc0_CA_MiQxCOGECO-PR-1024x536.png?auto=format,compress","ZJ7gyhEAAB0Adj6j",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10007,"alt":34,"copyright":34,"url":10008,"id":10009,"edit":10010},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F27920eba-6ac9-4be1-bd56-e9459c44800b_MiQ+%26+Cogeco.jpg?auto=format,compress","ZdclRxEAACoA5Xkz",{"x":41,"y":41,"zoom":140,"background":8360},[],[10013],{"type":37,"text":10014,"spans":10015,"direction":44},"Cogeco Media Partners for Exclusive Programmatic Representation in Quebec",[],[10017],{"type":37,"text":9951,"spans":10018,"direction":44},[],[10020],{"type":37,"text":10002,"spans":10021,"direction":44},[],[10023],{"type":37,"text":9951,"spans":10024,"direction":44},[],{},{"id":10027,"uid":10028,"url":34,"type":9,"href":10029,"tags":10030,"first_publication_date":10031,"last_publication_date":8993,"slugs":10032,"linked_documents":10034,"lang":192,"alternate_languages":10035,"data":10036},"ZxgIRBoAAEMAxx4c","miq-named-2022-inc-inaugural-power-partners","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIRBoAAEMAxx4c%22%29+%5D%5D",[],"2024-10-22T20:38:52+0000",[10033],"inc.s-2022-power-partner-award-recognition",[],[],{"title":10037,"external_link":10038,"slices":10039,"author_name":9062,"author_position":34,"author_description":34,"author_image":10068,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10069,"contact_formid":34,"contact_title":10070,"contact_description":10071,"contact_cta":34,"url_form_triggers":10072,"category":131,"date":10073,"featured_image":10074,"thumbnail":10080,"featured_description":10085,"show_updated_on":123,"hide_listing":34,"articles":10086,"meta_title":10087,"meta_description":10091,"og_title":10094,"og_description":10097,"og_image":10100,"no_index":123},"Inc.’s 2022 Power Partner Award Recognition",{"link_type":27},[10040],{"variation":30,"version":31,"items":10041,"primary":10042,"id":10067,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10043,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10044,10052,10055,10058,10061,10064],{"type":37,"text":10045,"spans":10046},"NEW YORK, NEW YORK – November 07, 2022 – MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s Power Partner Awards. The inaugural list celebrates B2B organizations that are instrumental partners in powering success for businesses of all sizes. ",[10047,10048],{"start":41,"end":691,"type":50},{"start":2726,"end":10049,"type":62,"data":10050},192,{"link_type":64,"url":10051},"https:\u002F\u002Fwww.inc.com\u002Fpower-partner-awards\u002F2022",{"type":37,"text":10053,"spans":10054},"Inc. Power Partners recognized 252 firms across a variety of industries, including marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and more. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients, as well as direct client testimonials. ",[],{"type":37,"text":10056,"spans":10057},"“We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “While the world is shifting to programmatic advertising at an incredible pace – MiQ has been building towards this future for over a decade – and so this recognition is incredibly rewarding. We fundamentally believe in the power of programmatic regardless of the media channel and that MiQ’s purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient programmatic traders, analysts, and data scientists will continue to set us apart as the world’s premiere programmatic partner.” ",[],{"type":37,"text":10059,"spans":10060},"MiQ’s strength sits at the intersection of partners, tech, and service. Through its comprehensive and integrated solutions, along with a tech-agnostic approach, MiQ successfully identifies the right data sources, activates that deep intelligence across screens, channels, and platforms, and innovates with advanced analytics to bridge online to offline, TV to digital, branding to performance, and location-based to ecommerce. By tirelessly solving clients’ individual business problems, MiQ ensures each and every company spends the right media investments, at the right time, to reach the right people.  ",[],{"type":37,"text":10062,"spans":10063},"Continued Reardon, “Our ability to consistently deliver superior results has attracted some of the biggest brands and agencies across the globe as clients. We owe them all a massive thanks for their continued trust, support and partnership.”  ",[],{"type":37,"text":10065,"spans":10066},"“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey,” said Scott Omelianuk, editor-in-chief of Inc. Business media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.” ",[],"text_component$ce957a86-664e-4583-a896-7e9cc83cd931",{},{"link_type":125},[],[],[],"2022-11-07T23:00:00+0000",{"dimensions":10075,"alt":10076,"copyright":34,"url":10077,"id":10078,"edit":10079},{"width":9071,"height":9167},"MiQ Named to Inc.’s Inaugural Power Partner Award","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F568c7fd8-2923-40a5-a2bf-9795f86c1c4a_Inc-Power-Partner_blog-1024x536.png?auto=format,compress","ZJ7hjREAACIAdkJN",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10081,"alt":34,"copyright":34,"url":10082,"id":10083,"edit":10084},{"width":6514,"height":6514},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb70fadef-123c-42e8-94da-5bfa3efd477e_Awards-Inc_power_partner-thumb.png?auto=format,compress","ZcS6BxIAAC0A2PbW",{"x":41,"y":41,"zoom":140,"background":141},"Company recognized in the Advertising & Marketing category, alongside other powerhouse B2B partners driving scale and growth for clients",[],[10088],{"type":37,"text":10089,"spans":10090,"direction":44},"Inc.’s 2022 Power Partner Award: Recognition Details",[],[10092],{"type":37,"text":10045,"spans":10093,"direction":44},[],[10095],{"type":37,"text":10076,"spans":10096,"direction":44},[],[10098],{"type":37,"text":10045,"spans":10099,"direction":44},[],{},{"id":10102,"uid":10103,"url":34,"type":9,"href":10104,"tags":10105,"first_publication_date":10106,"last_publication_date":10107,"slugs":10108,"linked_documents":10110,"lang":192,"alternate_languages":10111,"data":10112},"ZxgIHRoAAEsAxx3H","brands-can-now-tap-into-miqs-extensive-connected-tv-capabilities-to-unlock-largest-diversified-tv-dataset-in-canada-on-bell-dsp","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIHRoAAEsAxx3H%22%29+%5D%5D",[],"2024-10-22T20:38:55+0000","2025-01-23T10:48:45+0000",[10109],"new-connected-tv-capabilities-on-bell-dsp-in-canada",[],[],{"title":10113,"external_link":10114,"slices":10117,"author_name":34,"author_position":34,"author_description":34,"author_image":10118,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":10119,"contact_formid":34,"contact_title":10120,"contact_description":10121,"contact_cta":34,"url_form_triggers":10122,"category":1111,"date":10123,"featured_image":10124,"thumbnail":10130,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":10131,"meta_title":10132,"meta_description":10136,"og_title":10137,"og_description":10138,"og_image":10139,"no_index":123},"New Connected TV Capabilities on Bell DSP in Canada",{"link_type":64,"key":10115,"url":10116,"target":66},"cb80c99f-de00-4bb6-8c79-fbb7ddebd16b","https:\u002F\u002Ftechinformed.com\u002Fmetaverse-just-because-its-new-it-doesnt-mean-its-right\u002F",[],{},{"link_type":125},[],[],[],"2022-11-07T12:00:00+0000",{"dimensions":10125,"alt":34,"copyright":34,"url":10127,"id":10128,"edit":10129},{"width":10126,"height":2504},2642,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65329895fbd9a45bcec820ee_Image20-10-2023at16.11.jpeg?auto=format,compress","ZTKYlfvZpFvOyCDu",{"x":41,"y":41,"zoom":140,"background":141},{},[],[10133],{"type":37,"text":10134,"spans":10135,"direction":44},"New Connected TV Capabilities with Bell DSP in Canada",[],[],[],[],{},{"id":10141,"uid":10142,"url":34,"type":9,"href":10143,"tags":10144,"first_publication_date":10145,"last_publication_date":10146,"slugs":10147,"linked_documents":10149,"lang":192,"alternate_languages":10150,"data":10151},"ZxgHVxoAAEIAxxwm","miq-acquires-airgrid-the-privacy-first-audience-platform-for-publishers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHVxoAAEIAxxwm%22%29+%5D%5D",[],"2024-10-22T20:39:08+0000","2026-04-28T15:13:01+0000",[10148],"acquires-airgrid-privacy-first-audience-platform",[],[],{"title":10152,"external_link":10153,"slices":10154,"author_name":290,"author_position":34,"author_description":34,"author_image":10228,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10229,"contact_formid":34,"contact_title":10230,"contact_description":10231,"contact_cta":34,"url_form_triggers":10232,"category":131,"date":10233,"featured_image":10234,"thumbnail":10240,"featured_description":10160,"show_updated_on":123,"hide_listing":34,"articles":10245,"meta_title":10246,"meta_description":10250,"og_title":10253,"og_description":10256,"og_image":10259,"no_index":123},"Acquires AirGrid: Privacy-First Audience Platform",{"link_type":27},[10155,10223],{"variation":30,"version":31,"items":10156,"primary":10157,"id":10222,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10158,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10159,10165,10172,10175,10181,10184,10187,10190,10193,10196,10198,10200,10202,10204,10208,10213,10215,10218],{"type":37,"text":10160,"spans":10161},"Its first-ever acquisition marks a bold step in powering the new world of cookieless digital advertising",[10162,10164],{"start":41,"end":10163,"type":43},104,{"start":41,"end":10163,"type":50},{"type":37,"text":10166,"spans":10167},"NEW YORK & LONDON – November 3, 2022 – In its commitment to enabling the next generation of programmatic advertising, MiQ, the global programmatic media partner, today announced the acquisition of UK-based AirGrid, the privacy-first audience platform. Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients. ",[10168,10169],{"start":41,"end":2297,"type":50},{"start":3983,"end":3824,"type":62,"data":10170},{"link_type":64,"url":10171},"https:\u002F\u002Fairgrid.io\u002F",{"type":37,"text":10173,"spans":10174},"AirGrid is the only platform which enables marketers to connect directly to publishers for privacy-first and cookieless audience creation and activation. Instead of using cookie-based data, AirGrid uses machine learning to segment publisher audiences without the use of any identifiers. It then stores, models, and activates locally on-device or “at the edge” so that user data never leaves a device. In addition to maximising yield for publishers, these capabilities supercharge marketer audience strategies across a network of premium publishers, without ever having to handle user data, and increases reach in cookieless environments, such as the Safari web browser.  ",[],{"type":37,"text":10176,"spans":10177},"“Just two months after our monumental PE investment from Bridgepoint, we’ve made this exciting move with AirGrid that gives us a transformational technology asset to remain front of the pack in delivering privacy-first programmatic solutions to our clients,” said John Goulding, Global Chief Strategy Officer for MiQ “With AirGrid, publishers and marketers will be able to target inaccessible audiences previously out of reach due to cookie blockers. It’s a win-win-win scenario. Publishers get better control, access, and monetisation opportunities, brands can apply more precise targeting functionality to key audiences historically out of reach, and consumers’ data never leaves their device.”",[10178],{"start":2066,"end":435,"type":62,"data":10179},{"link_type":64,"url":10180},"https:\u002F\u002Fwww.bridgepoint.eu\u002Fpress-releases\u002Fmiq-announces-partnership-with-bridgepoint",{"type":37,"text":10182,"spans":10183},"AirGrid bolsters MiQ’s existing cookieless suite of authenticated data connection, advanced contextual data methods, and clean room solutions, which together power better analytics and targeting. With a global reach of hundreds of millions of users, AirGrid’s solutions are available now for any campaigns targeting UK supply, providing instant access to first-party data from five UK publishers and over 750 domains. MiQ is already working to expand this to the U.S. and Canadian markets, which will be available in the second half of 2023. ",[],{"type":37,"text":10185,"spans":10186},"AirGrid will retain its brand name and serve as a standalone entity under the MiQ umbrella. ",[],{"type":37,"text":10188,"spans":10189},"“Google may have delayed the cookieless deadline to 2024, but its reality is already here,” said Dennis Yurkevich, AirGrid founder and CEO and now Managing Director and CTO. “The internet has experienced rapid change, even within the last several years alone, as consumers, legislators, and other tech giants demand the eradication of data practices of the past. We need to heed their words proactively versus reactively when it’ll be far too late. We’ve watched as MiQ has led this charge for years, and we’re excited to be on board now to drive even further innovation for publishers and marketers in this future.” ",[],{"type":37,"text":10191,"spans":10192},"Goulding continued, “The addition of AirGrid is just the beginning for MiQ. With our newly-formed M&A business division, we’re laser-focused in executing our strategic plan to drive impactful growth and expansion of our business, and serve as the preeminent authority on privacy-first digital advertising.” ",[],{"type":37,"text":6134,"spans":10194},[10195],{"start":41,"end":4197,"type":50},{"type":37,"text":5242,"spans":10197},[],{"type":37,"text":9804,"spans":10199},[],{"type":37,"text":9149,"spans":10201},[],{"type":37,"text":3215,"spans":10203},[],{"type":37,"text":10205,"spans":10206},"U.S. Media Contact",[10207],{"start":41,"end":2297,"type":50},{"type":37,"text":10209,"spans":10210},"Nicole Sullivan\nGregory FCA\n(212)-398-9680\nnsullivan@gregoryfca.com",[10211],{"start":2305,"end":431,"type":62,"data":10212},{"link_type":64,"url":2382},{"type":37,"text":3215,"spans":10214},[],{"type":37,"text":9885,"spans":10216},[10217],{"start":41,"end":1233,"type":50},{"type":37,"text":9888,"spans":10219},[10220],{"start":1402,"end":2042,"type":62,"data":10221},{"link_type":64,"url":9892},"text_component$7fcbe4ee-aacb-49d6-9b94-e1e6922d4f5a",{"variation":30,"version":31,"items":10224,"primary":10225,"id":10227,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10226,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$60da0c14-143a-4de1-b8d8-cbac732317f4",{},{"link_type":125},[],[],[],"2022-11-02T23:00:00+0000",{"dimensions":10235,"alt":10236,"copyright":34,"url":10237,"id":10238,"edit":10239},{"width":9071,"height":9167},"MiQ acquires AirGrid, the privacy-first audience platform for publishers","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F042c879f-b4b0-48f1-8a42-98e911aa50b7_Airgrid-1024x536.png?auto=format,compress","ZJ7ivREAACEAdkiN",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10241,"alt":34,"copyright":34,"url":10242,"id":10243,"edit":10244},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F9cdffe2e-49eb-40b2-8e0f-fc80f24e2e11_MiQ+acquires+AirGrid.jpg?auto=format,compress","ZdclSBEAACcA5Xk7",{"x":41,"y":41,"zoom":140,"background":8360},[],[10247],{"type":37,"text":10248,"spans":10249,"direction":44},"AirGrid Acquisition: Leading Privacy-First Audience Platform",[],[10251],{"type":37,"text":10160,"spans":10252,"direction":44},[],[10254],{"type":37,"text":10236,"spans":10255,"direction":44},[],[10257],{"type":37,"text":10160,"spans":10258,"direction":44},[],{},{"id":10261,"uid":10262,"url":34,"type":9,"href":10263,"tags":10264,"first_publication_date":10265,"last_publication_date":10266,"slugs":10267,"linked_documents":10268,"lang":192,"alternate_languages":10269,"data":10270},"ZxgJgBoAAEsAxyC1","miq-announces-partnership-with-private-equity-firm-bridgepoint-to-continue-long-term-growth-strategy","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJgBoAAEsAxyC1%22%29+%5D%5D",[],"2024-10-22T20:38:28+0000","2026-04-27T16:35:00+0000",[1295],[],[],{"title":10271,"external_link":10272,"slices":10273,"author_name":10325,"author_position":34,"author_description":34,"author_image":10326,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10327,"contact_formid":34,"contact_title":10328,"contact_description":10329,"contact_cta":34,"url_form_triggers":10330,"category":131,"date":10331,"featured_image":10332,"thumbnail":10338,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10343,"meta_title":10344,"meta_description":10348,"og_title":10351,"og_description":10354,"og_image":10357,"no_index":123},"Bridgepoint Partnership to Fuel Growth Strategy",{"link_type":27},[10274],{"variation":30,"version":31,"items":10275,"primary":10276,"id":10324,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10277,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10278,10281,10284,10287,10290,10293,10296,10299,10302,10304,10307,10310,10313,10316],{"type":37,"text":10279,"spans":10280},"NEW YORK, September 13th, 2022 — MiQ, one of the largest global programmatic media partners in the world, today announced a new key partnership with private equity group Bridgepoint. As part of the partnership, Bridgepoint will support MiQ’s existing management team to deliver the next phase of programmatic media solutions, with a focus on continued international expansion and client growth. This investment represents a realization for growth focused private equity firm ECI Partners, who have been partnered with MiQ since 2017, generating a 6.1x return.",[],{"type":37,"text":10282,"spans":10283},"Founded in London in 2010 by Gurman Hundal and Lee Puri, MiQ has transformed into a major global player in helping businesses to scale and deliver proven ROI through its media offering, analytical solutions and tech platform. The company turns data into high-performing advertising campaigns and provides real-time insights to drive tangible business change. Bridgepoint was selected due to its cultural and strategic alignment, and its ability to strengthen MiQ’s rapid growth trajectory through its experience in product development strategies and assisting businesses with their global expansion plans.",[],{"type":37,"text":10285,"spans":10286},"“Our success is built on revolutionizing the way companies can maximize data, but unique business challenges around data science, analytics and programmatic trading are getting more complex every day,” said Gurman Hundal, co-founder and Global Executive Chairman, MiQ. “Bridgepoint’s proven track record of innovative and scalable investments matches our ambition to move to the next chapter to deliver for our people and clients. We’d like to thank Tom Wrenn and the ECI team for the fantastic support in helping us develop over the past five years, helping us turn MiQ into a truly global business. We look forward to where MiQ is going over the next five years and beyond.”",[],{"type":37,"text":10288,"spans":10289},"“The connected and data-driven world continues to change and MiQ will evolve along with it,” said Lee Puri, co-founder, MiQ. “We’re beyond excited to work with Director Charles Welham and Partner and Chief Investment Officer Xavier Robert, as well as the entire Bridgepoint team, in this new milestone in our global growth journey.”",[],{"type":37,"text":10291,"spans":10292},"Charles Welham, director of Bridgepoint in London, said: “MiQ is a major global player partnering with some of the world’s leading brands and agencies to deliver high-performing advertising campaigns and drive true business change through data analytics and insights. It offers leading analytics solutions and platforms to companies everywhere and has achieved significant growth over the last few years. Gurman, Lee and the entire MiQ family have cultivated best-in-class processes around innovation, technology and data partnerships, and we look forward to providing the necessary expertise to help maximize the company’s market potential.”",[],{"type":37,"text":10294,"spans":10295},"Tom Wrenn, Partner at ECI comments, “It has been an amazing journey with Gurman and Lee, backing them in their ambition to grow MiQ into a global programmatic market leader. Since our investment the team have developed and executed an incredible North American expansion strategy, with over two thirds of group revenue now coming from the US. Delivering a 6.1x return is representative of the fantastic partnership, and Gurman and Lee’s enthusiasm and ambition has made this investment a career highlight. We wish them all the best for the next stage of the MiQ journey.”",[],{"type":37,"text":10297,"spans":10298},"Jefferies, with a team led by Nandan Shinkre, European Head of Technology Investment Banking, and Tariq Hussain, European Head of M&A, were the appointed Financial Advisors for this transaction.",[],{"type":37,"text":10300,"spans":10301},"For more information about MiQ, please visit MIQ.",[],{"type":1221,"text":439,"spans":10303},[],{"type":37,"text":10305,"spans":10306},"We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[],{"type":1221,"text":10308,"spans":10309},"About Bridgepoint",[],{"type":37,"text":10311,"spans":10312},"Bridgepoint Group plc is the world’s leading quoted private assets growth investor focussed on the middle-market with over €37 billion AUM and a local presence in the US, Europe and China. We specialize in private equity and private credit and invest internationally in six principal sectors – business services, consumer, financial services, healthcare, advanced industrials and technology.",[],{"type":1221,"text":10314,"spans":10315},"About ECI",[],{"type":37,"text":10317,"spans":10318},"ECI is a leading private equity investor, investing in growing businesses valued up to £300m. It has over 45 years of experience, collaborating with management teams to build successful global businesses. With an unrivalled track record of 267 investments, ECI invests as either a majority or a minority investor. ECI is currently investing its eleventh buyout fund and manages approximately £1.7 billion on behalf of our institutional investors. ECI’s experience in the digital marketing space includes MiQ, Investis Digital and Imagesound. www.ecipartners.com.",[10319],{"start":10320,"end":10321,"type":62,"data":10322},542,561,{"link_type":64,"url":10323},"http:\u002F\u002Fwww.ecipartners.com\u002F","text_component$9777c278-8709-40ca-8011-679e22580f66","Isabel Mejia",{},{"link_type":125},[],[],[],"2022-09-12T22:00:00+0000",{"dimensions":10333,"alt":10334,"copyright":34,"url":10335,"id":10336,"edit":10337},{"width":9071,"height":9167},"MiQ announces partnership with private equity firm Bridgepoint to continue long-term growth strategy","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcc7291a8-5c8b-427b-a184-8a6e28c43dd8_Blog_banner_PE_deal-1024x536.png?auto=format,compress","ZJ7joREAACAAdk0-",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10339,"alt":34,"copyright":34,"url":10340,"id":10341,"edit":10342},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fa3d0b2be-de92-456a-8dd4-3fc97053b36f_MiQ+x+Bridgepoint.jpg?auto=format,compress","ZdcoeREAACcA5YMP",{"x":41,"y":41,"zoom":140,"background":8360},[],[10345],{"type":37,"text":10346,"spans":10347,"direction":44},"Bridgepoint Partnership for Growth",[],[10349],{"type":37,"text":10279,"spans":10350,"direction":44},[],[10352],{"type":37,"text":10334,"spans":10353,"direction":44},[],[10355],{"type":37,"text":10279,"spans":10356,"direction":44},[],{},{"id":10359,"uid":10360,"url":34,"type":9,"href":10361,"tags":10362,"first_publication_date":10363,"last_publication_date":10364,"slugs":10365,"linked_documents":10366,"lang":192,"alternate_languages":10367,"data":10368},"ZxgIjBoAAE4Axx69","miq-selects-human-to-protect-connected-tv-advertisers-in-canada-from-fraud","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIjBoAAE4Axx69%22%29+%5D%5D",[],"2024-10-22T20:38:47+0000","2026-04-27T16:35:17+0000",[1295],[],[],{"title":10369,"external_link":10370,"slices":10371,"author_name":34,"author_position":34,"author_description":34,"author_image":10455,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10456,"contact_formid":34,"contact_title":10457,"contact_description":10458,"contact_cta":34,"url_form_triggers":10459,"category":131,"date":10460,"featured_image":10461,"thumbnail":10467,"featured_description":10470,"show_updated_on":123,"hide_listing":34,"articles":10471,"meta_title":10472,"meta_description":10476,"og_title":10479,"og_description":10482,"og_image":10485,"no_index":123},"HUMAN Protects CTV Ads in Canada from Fraud",{"link_type":27},[10372],{"variation":30,"version":31,"items":10373,"primary":10374,"id":10454,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10375,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10376,10384,10387,10390,10393,10396,10399,10402,10413,10416,10419,10421,10424,10427,10431,10434,10442,10445,10451],{"type":37,"text":10377,"spans":10378},"Toronto and New York – August 25, 2022 –MiQ, the leading global programmatic media partner, and HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks, today announced a partnership that will bring increased quality, transparency, and trust to connected TV (CTV) advertisers. The partnership will provide MiQ clients and advertisers with a suite of ad fraud detection to ensure only ‘real humans’ are interacting with their CTV investments.",[10379,10380],{"start":41,"end":1255,"type":50},{"start":10381,"end":3039,"type":62,"data":10382},96,{"link_type":64,"url":10383},"https:\u002F\u002Fwww.humansecurity.com\u002F",{"type":37,"text":10385,"spans":10386},"“By leveraging HUMAN’s MediaGuard, MiQ can integrate HUMAN’s comprehensive detection capabilities into our buy-side platforms to validate the humanity of CTV impressions before they are bought,” said Alfie Atkinson, CEO, MiQ Canada. “In combination with MiQ’s current fraud detection capabilities, we can offer clients more valuable, better performing inventory and better outcomes.” ",[],{"type":37,"text":10388,"spans":10389},"The number of CTV viewers is growing rapidly in Canada, providing advertisers with a massive opportunity to reach audiences on the biggest screen in the household. According to eMarketer, in 2023, CTV ad spending will surpass C$1 billion, up almost sevenfold from five years ago due to massive annual growth rates. However, sophisticated bots and fraud pose a significantly increasing threat to CTV campaigns. ",[],{"type":37,"text":10391,"spans":10392},"By adding MediaGuard’s post-impression detection solution, MiQ customers will have access to actionable, industry-leading intelligence from the Human Defense Platform. ",[],{"type":37,"text":10394,"spans":10395},"“As the stewards of our client’s media investment, it is important for us to feel confident in a channel’s ability to ensure we are investing in real impressions,” Karen Hrstic, VP, Growth, dentsu.  “Third-party verification by HUMAN provides the added layer of transparency we need to ensure non-fraudulent media is protected especially as connected TV continues to grow as a channel.”",[],{"type":37,"text":10397,"spans":10398},"MiQ will augment its existing fraud prevention measures and utilize the intelligence from HUMAN to better identify and exclude sources of bot-driven fraud. They will also receive increased security and confidence against advanced fraud with this partnership. ",[],{"type":37,"text":10400,"spans":10401},"“With the ever evolving digital attacks on the CTV advertising ecosystem, MiQ stands as an important example of how imperative it is for companies to take control of this fight to deliver quality to their clients,” said Frith Fraser, Head of Strategic Clients at HUMAN. “This partnership will leverage our leading MediaGuard solution to safeguard CTV inventory on MiQ’s platform from non-human ad views. This will  boost the overall quality, transparency, and performance for MiQ’s customers.”",[],{"type":37,"text":10403,"spans":10404},"Today, HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility and protection against fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries through modern defense, and safeguarding clients with collective protection against threat models that are constantly evolving.",[10405,10408],{"start":2705,"end":3863,"type":62,"data":10406},{"link_type":64,"url":10407},"https:\u002F\u002Fwww.humansecurity.com\u002Fnewsroom\u002Fhuman-and-perimeterx-unite-in-market-changing-merger-to-safeguard-customers-from-sophisticated-bot-attacks-fraud-and-account-abuse",{"start":10409,"end":10410,"type":62,"data":10411},639,653,{"link_type":64,"url":10412},"https:\u002F\u002Fwww.humansecurity.com\u002Fcompany\u002Fabout",{"type":37,"text":10414,"spans":10415},"HUMAN and MediaGuard are registered trademarks of HUMAN Security, Inc. To learn more about HUMAN’s solutions, please visit www.humansecurity.com.  ",[],{"type":37,"text":10417,"spans":10418},"###",[],{"type":1221,"text":439,"spans":10420},[],{"type":37,"text":10422,"spans":10423},"We’re MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. We’re a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC.",[],{"type":1221,"text":10425,"spans":10426},"MiQ media contact",[],{"type":37,"text":9989,"spans":10428},[10429],{"start":1982,"end":431,"type":62,"data":10430},{"link_type":64,"url":2044},{"type":1221,"text":10432,"spans":10433},"About HUMAN",[],{"type":37,"text":10435,"spans":10436},"HUMAN is a cybersecurity company that safeguards 500+ customers from sophisticated bot attacks, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure. Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. ",[10437],{"start":10438,"end":10439,"type":62,"data":10440},602,623,{"link_type":64,"url":10441},"http:\u002F\u002Fwww.humansecurity.com\u002F",{"type":1221,"text":10443,"spans":10444},"HUMAN media contact",[],{"type":37,"text":10446,"spans":10447},"Ellyn Kirtley,\nDirector of Communications\nellyn.kirtley@humansecurity.com",[10448],{"start":1982,"end":2451,"type":62,"data":10449},{"link_type":64,"url":10450},"mailto:ellyn.kirtley@humansecurity.com",{"type":37,"text":10452,"spans":10453},"775.342.7063",[],"text_component$1d67f060-b350-4b95-9831-1400f203cbb3",{},{"link_type":125},[],[],[],"2022-08-23T22:00:00+0000",{"dimensions":10462,"alt":10463,"copyright":34,"url":10464,"id":10465,"edit":10466},{"width":9071,"height":9167},"MiQ selects HUMAN to protect connected TV advertisers in Canada from fraud","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F51b8f18a-3bff-48e9-a6f9-c0901cea5b3a_CA_Partnership_MiQxHuman-1024x536.png?auto=format,compress","ZJ7khREAACIAdlF2",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10468,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":10469},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},"MiQ helps advertisers safeguard their connected TV investments using HUMAN’s MediaGuard",[],[10473],{"type":37,"text":10474,"spans":10475,"direction":44},"HUMAN Protects Canadian CTV Ads from Fraud",[],[10477],{"type":37,"text":10377,"spans":10478,"direction":44},[],[10480],{"type":37,"text":10463,"spans":10481,"direction":44},[],[10483],{"type":37,"text":10377,"spans":10484,"direction":44},[],{},{"id":10487,"uid":10488,"url":34,"type":9,"href":10489,"tags":10490,"first_publication_date":10491,"last_publication_date":10492,"slugs":10493,"linked_documents":10494,"lang":192,"alternate_languages":10495,"data":10496},"ZxgHUxoAAEgAxxwb","miq-signs-exclusive-partnership-with-bell-media-to-expand-programmatic-capabilities","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHUxoAAEgAxxwb%22%29+%5D%5D",[],"2024-10-22T20:39:09+0000","2026-04-27T16:35:11+0000",[1295],[],[],{"title":10497,"external_link":10498,"slices":10499,"author_name":34,"author_position":34,"author_description":34,"author_image":10543,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10544,"contact_formid":34,"contact_title":10545,"contact_description":10546,"contact_cta":34,"url_form_triggers":10547,"category":131,"date":10548,"featured_image":10549,"thumbnail":10555,"featured_description":10558,"show_updated_on":123,"hide_listing":34,"articles":10559,"meta_title":10560,"meta_description":10563,"og_title":10566,"og_description":10567,"og_image":10568,"no_index":123},"Expanding Programmatic Capabilities with Bell Media",{"link_type":27},[10500],{"variation":30,"version":31,"items":10501,"primary":10502,"id":10542,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10503,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10504,10508,10511,10514,10517,10520,10522,10525,10527,10529,10531,10534,10536,10539],{"type":37,"text":10505,"spans":10506},"TORONTO – August 16, 2022 – MiQ, the leading global programmatic media partner, has announced today its exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The partnership integrates Bell DSP’s best-in-class data and premium Canadian inventory with MiQ’s proprietary technology to deliver unique audience buying and segmentation for innovative cross-channel media strategies.",[10507],{"start":41,"end":565,"type":50},{"type":37,"text":10509,"spans":10510},"“We’re laser focused on innovation and doubling down on data and content investments,” said Jason Furlano, SVP of Commercial, MiQ. “We’re excited to be partnering with Bell Media, Canada’s leading media company for all programmatic buys with access to rich, addressable inventory. With more fragmented screens than ever before, it’s imperative for marketers to future-proof their strategies by working with data-driven partners to help maximize performance and scale,” added Furlano.",[],{"type":37,"text":10512,"spans":10513},"“As the future of ad buying becomes digitized and more programmatic, Bell Media is offering solutions across the whole sphere for every Canadian advertiser,” said Brandon Moonrei, Director, DSP Partnerships and Client Strategy, Bell Media. “With the combination of our platforms and the expertise of our talent, we can transform the programmatic landscape. We’re excited for this partnership and look forward to working closely with the team at MiQ.”",[],{"type":37,"text":10515,"spans":10516},"MiQ will leverage Bell DSP’s TV consumption insights and premium TV inventory to drive its Advanced TV product, as well as the company’s latest sustainability offering, which helps brands offset the carbon footprint emitted by their digital advertising campaigns.",[],{"type":37,"text":10518,"spans":10519},"“In order to stay in lockstep with where Canadians are consuming their content, marketers should look to new, flexible inventory to help drive ROI and business goals, which is always the ultimate goal,” said Furlano.",[],{"type":37,"text":3215,"spans":10521},[],{"type":37,"text":10523,"spans":10524},"– 30 –",[],{"type":37,"text":3215,"spans":10526},[],{"type":1221,"text":439,"spans":10528},[],{"type":37,"text":10305,"spans":10530},[],{"type":37,"text":10532,"spans":10533},"Media Contact:\nJihan Aziz, Senior Marketing Manager, MiQ\njihan.aziz@miqdigital.com",[],{"type":1221,"text":9700,"spans":10535},[],{"type":37,"text":10537,"spans":10538},"Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 109 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Pinewood Toronto Studios, Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.",[],{"type":37,"text":10540,"spans":10541},"Media Contact:\nKaitlynn Jong, Publicity Manager, Bell Media\nKaitlynn.jong@bellmedia.ca",[],"text_component$7aaa073a-defc-4f00-8b67-291b6296e786",{},{"link_type":125},[],[],[],"2022-08-16T22:00:00+0000",{"dimensions":10550,"alt":10551,"copyright":34,"url":10552,"id":10553,"edit":10554},{"width":8926,"height":2055},"MiQ signs exclusive partnership with Bell Media to expand programmatic capabilities","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F85c4a674-13ff-447c-a768-6260020d72a8_CA_BellMediaxMiQ-Blog_Banner-1920x960.png?auto=format,compress","ZJ7k7xEAACEAdlN6",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10556,"alt":34,"copyright":34,"url":9733,"id":9734,"edit":10557},{"width":6381,"height":3828},{"x":41,"y":41,"zoom":140,"background":8360},"Deep integration of premium, Canadian data and inventory from Bell Media’s world-class Bell DSP platform with MiQ’s tech and programmatic activation capabilities will help marketers plan and execute smarter and stronger media campaigns.",[],[10561],{"type":37,"text":10497,"spans":10562,"direction":44},[],[10564],{"type":37,"text":10558,"spans":10565,"direction":44},[],[],[],{},{"id":10570,"uid":10571,"url":34,"type":9,"href":10572,"tags":10573,"first_publication_date":10574,"last_publication_date":10575,"slugs":10576,"linked_documents":10578,"lang":192,"alternate_languages":10579,"data":10580},"ZxgGuBoAAEIAxxrQ","the-nda-cannes-roundtable-can-advertisers-save-the-open-web","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGuBoAAEIAxxrQ%22%29+%5D%5D",[],"2024-10-22T20:39:19+0000","2025-01-23T10:49:40+0000",[10577],"saving-the-open-web-nda-cannes-roundtable",[],[],{"title":10581,"external_link":10582,"slices":10585,"author_name":34,"author_position":34,"author_description":34,"author_image":10586,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":10587,"contact_formid":34,"contact_title":10588,"contact_description":10589,"contact_cta":34,"url_form_triggers":10590,"category":1111,"date":10591,"featured_image":10592,"thumbnail":10599,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":10600,"meta_title":10601,"meta_description":10605,"og_title":10606,"og_description":10607,"og_image":10608,"no_index":123},"Saving the Open Web: NDA Cannes Roundtable",{"link_type":64,"key":10583,"url":10584,"target":66},"7f200008-ba38-44ad-8816-44029c120cd2","https:\u002F\u002Fnewdigitalage.co\u002Fagencies\u002Fthe-nda-cannes-roundtable-can-advertisers-save-the-open-web\u002F",[],{},{"link_type":125},[],[],[],"2022-07-28T11:00:00+0000",{"dimensions":10593,"alt":34,"copyright":34,"url":10596,"id":10597,"edit":10598},{"width":10594,"height":10595},2048,1365,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65329a5dfbd9a45bcec820ef_IMG_9674.jpg?auto=format,compress","ZTKaXfvZpFvOyCDv",{"x":41,"y":41,"zoom":140,"background":141},{},[],[10602],{"type":37,"text":10603,"spans":10604,"direction":44},"NDA Cannes Roundtable: Saving the Open Web",[],[],[],[],{},{"id":10610,"uid":10611,"url":34,"type":9,"href":10612,"tags":10613,"first_publication_date":10614,"last_publication_date":8727,"slugs":10615,"linked_documents":10617,"lang":192,"alternate_languages":10618,"data":10619},"ZxgGMRoAAEwAxxm3","miq-launches-cookielessiq","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGMRoAAEwAxxm3%22%29+%5D%5D",[],"2024-10-22T20:39:28+0000",[10616],"launching-cookielessiq-for-cookieless-activation",[],[],{"title":10620,"external_link":10621,"slices":10622,"author_name":9062,"author_position":34,"author_description":34,"author_image":10650,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10651,"contact_formid":34,"contact_title":10652,"contact_description":10653,"contact_cta":34,"url_form_triggers":10654,"category":131,"date":10655,"featured_image":10656,"thumbnail":10662,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10663,"meta_title":10664,"meta_description":10667,"og_title":10671,"og_description":10672,"og_image":10673,"no_index":123},"Launching CookielessIQ for Cookieless Activation",{"link_type":27},[10623],{"variation":30,"version":31,"items":10624,"primary":10625,"id":10649,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10626,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10627,10634,10637,10640,10643,10646],{"type":37,"text":10628,"spans":10629},"NEW YORK, NEW YORK – July 20, 2022 – Today, MiQ – the global programmatic activation partner – announced the launch of CookielessIQ, the first ever cookieless “readiness” assessment for advertisers, designed to further optimize their campaigns ahead of the deprecation of third-party cookies. The CookielessIQ score represents an advertiser’s progress in minimizing cookie reliance, offering the deep visibility needed to benchmark efforts and establish test and learn mechanisms far in advance of deprecation timelines to ultimately identify the best methods for driving programmatic performance in a privacy-compliant fashion, all without sacrificing results.",[10630,10631],{"start":41,"end":2297,"type":50},{"start":467,"end":2695,"type":62,"data":10632},{"link_type":64,"url":10633,"target":66},"https:\u002F\u002Fmarketing.wearemiq.com\u002Fcookielessiq",{"type":37,"text":10635,"spans":10636},"Since the company’s inception, MiQ’s team of data scientists, analysts and engineers have committed themselves to creating viable, intuitive, and effective solutions that empower customer success in a rapidly evolving industry. In the face of unprecedented changes to identifiers that the industry has grown to depend upon, MiQ was one of the first to develop tools specifically designed to prepare brands for privacy-centric programmatic and the ability to drive results whilst maintaining consumer privacy standards. ",[],{"type":37,"text":10638,"spans":10639},"With the power of a unique agnostic approach, robust data sets, and integrated technology solutions – MiQ has launched a multi-ID audience graph called “Identity Spine” and a comprehensive Cookieless Toolkit that solves for audience identification, scale, performance and measurement in a post-cookie world.",[],{"type":37,"text":10641,"spans":10642},"By taking a multi-pronged approach, MiQ has ensured that more than half of its US campaign activations are non-cookie reliant, without any compromise to campaign results and realized ROI. To date, this has been achieved leveraging authenticated data approaches, advanced contextual data methods, and clean room solutions, and will now include the new CookielessIQ feature to aid in measuring advertiser progress. ",[],{"type":37,"text":10644,"spans":10645},"In addition to the advertiser score, CookielessIQ also provides vertical comparisons so clients can benchmark themselves against their category. Scores are delivered along with data science backed recommendations for targeting optimizations so clients know exactly how to future-proof their next campaign, while still meeting performance objectives.",[],{"type":37,"text":10647,"spans":10648},"“The truth is, there’s no escaping the new reality, and advertisers and brands need to start seriously considering other data sets and approaches that will help target, activate, and measure their efforts without reliance on long-established cookie based methods,” said Erin Madorsky, Chief Strategy Officer for MiQ. “We believe transparency and experimentation are the key to preparing for change and that while there’s certainly no silver-bullet solution, especially not as long as multiple identifiers and walled gardens exist, MiQ has remained steadfast in providing the right combination of innovative solutions and serving as a visionary testing partner to help our customers stay ahead of the curve and increase preparedness. CookielessIQ is one more resource in our arsenal to do this, with much more on the horizon still to come, and we look forward to leading the charge.”  ",[],"text_component$69db97f8-bbfa-4dd1-a615-5cd3252e4a79",{},{"link_type":125},[],[],[],"2022-07-21T22:00:00+0000",{"dimensions":10657,"alt":10658,"copyright":34,"url":10659,"id":10660,"edit":10661},{"width":9071,"height":9072},"MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F747e6808-4384-4bec-99c5-32bf5ac59d0a_Cookielss_Launch_PressRelease_Header-1024x535.png?auto=format,compress","ZJ7t8REAACIAdoDN",{"x":41,"y":41,"zoom":140,"background":141},{},[],[10665],{"type":37,"text":10620,"spans":10666,"direction":44},[],[10668],{"type":37,"text":10669,"spans":10670,"direction":44},"NEW YORK, NEW YORK – July 20, 2022 – Today, MiQ – the global programmatic activation partner – announced the launch of CookielessIQ, the first ever cookieless “readiness” assessment for advertisers, designed to further optimize their campaigns ahead of the deprecation of third-party cookies.",[],[],[],{},{"id":10675,"uid":10676,"url":34,"type":9,"href":10677,"tags":10678,"first_publication_date":10679,"last_publication_date":10680,"slugs":10681,"linked_documents":10683,"lang":192,"alternate_languages":10684,"data":10685},"ZxgIChoAAEcAxx2Z","one-in-three-uk-households-up-their-retail-spending-in-2022-despite-inflation","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIChoAAEcAxx2Z%22%29+%5D%5D",[],"2024-10-22T20:38:56+0000","2026-04-27T16:34:44+0000",[10682],"in-person-shopping-back-to-pre-pandemic-levels-but-online-reigns-supreme",[],[],{"title":10686,"external_link":10687,"slices":10688,"author_name":10749,"author_position":34,"author_description":34,"author_image":10750,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10751,"contact_formid":34,"contact_title":10752,"contact_description":10753,"contact_cta":34,"url_form_triggers":10754,"category":131,"date":10755,"featured_image":10756,"thumbnail":10762,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10763,"meta_title":10764,"meta_description":10768,"og_title":10771,"og_description":10772,"og_image":10773,"no_index":123},"UK Retail Spending Up Despite Inflation",{"link_type":27},[10689],{"variation":30,"version":31,"items":10690,"primary":10691,"id":10748,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10692,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10693,10697,10700,10703,10706,10709,10712,10715,10718,10721,10724,10727,10730,10733,10736,10739,10742,10745],{"type":37,"text":10694,"spans":10695},"London, UK, July 18th, 2022 – MiQ, the leading global programmatic media partner, has today revealed the findings of its new study “Unboxing the global retail consumer”. The research, carried out in May 2022, combines data from digital devices with a survey of over 8000 global consumers across North America, Europe (1000 in the UK), Australia, Southeast Asia, China, and the Middle East, and discovered big changes in consumer attitudes towards retail.",[10696],{"start":41,"end":1911,"type":50},{"type":1221,"text":10698,"spans":10699},"In-person shopping back to pre-pandemic levels, but online reigns supreme",[],{"type":37,"text":10701,"spans":10702},"MiQ’s research discovered that everyone wants shopping options, and in-person shopping has even jumped back up to 80% of the pre-pandemic levels in the US and Canada.",[],{"type":37,"text":10704,"spans":10705},"But Brits are looking for different products in different places. Daily essentials (54%), luxury products (38%), and home improvement products (40%) will continue to be bought offline, while online platforms will be a major source for consumer electronics (42%) and fashion (34%). ",[],{"type":37,"text":10707,"spans":10708},"A whopping 99% of the UK now claim to shop online, with those aged between 18 – 44 doing a larger percentage of shopping online regularly, on average (63%).",[],{"type":37,"text":10710,"spans":10711},"“Using the increased engagement across brands’ websites and the open internet, marketers can model consumer intent more aptly and close these deals more effectively,” commented Mike Gray, Director of Client Partnerships, EMEA, at MiQ. “The future is cross-platform campaigns and now they are even easier to execute. Using current technology, you can identify your audiences across the different platforms and target them where it matters the most.”",[],{"type":1221,"text":10713,"spans":10714},"The UK gets thrifty",[],{"type":37,"text":10716,"spans":10717},"The research found that people all over the world have been spending a little over 21% of their household income on essentials over the past 18 months – but this could change. High retail inflation and global supply shortages are expected to make the UK think twice about spending. ",[],{"type":37,"text":10719,"spans":10720},"For instance, 46% of audiences around the globe are looking to increase retail spending compared to last year, but, comparatively, UK consumers are tightening the purse strings, with only 35% of UK planning to spend more in 2022 than in 2021. ",[],{"type":37,"text":10722,"spans":10723},"But planning to spend less doesn’t equate to buying less. MiQ’s research found that UK consumers are keener for a bargain than ever before. For instance, 73% of Brits are already thinking about having CPG goods in their baskets during the upcoming retail sales.",[],{"type":37,"text":10725,"spans":10726},"“We found that consumers in APAC will loosen their wallets, while consumers in Europe and North America will lower their non-essential spending and look for other ways to get deals,” continued Gray. “This may mean changing brands which could hurt brand loyalty. But this gives brands a massive opportunity to convert the financially conservative shopper.",[],{"type":37,"text":10728,"spans":10729},"It also puts a strong emphasis on ensuring the right targeting, timing and frequency when thinking about digital and programmatic activation. With consumers re-evaluating disposable income, the need for more efficiency and data smarts increases for marketers – engaging both existing and new consumers.”",[],{"type":1221,"text":10731,"spans":10732},"Savvy shoppers",[],{"type":37,"text":10734,"spans":10735},"With the UK getting smarter with its spending, MiQ found that pre-purchase research and planning remains an integral part of the shopping journey.",[],{"type":37,"text":10737,"spans":10738},"The pandemic brought to light a lot of challenges like unavailability of stock, increased delivery time, competitive pricing, and high inflation. This prompted shoppers worldwide to watch their spending. The last year has seen some of these problems disappear but 9% of UK consumers are continuing with the pre-purchase research habits they adopted. For instance, 17% of UK consumers take more than a week before purchasing a big-ticket electronic item, while over a third (36%) take a few days to research home improvement products before making a decision. Meanwhile, one in four consumers use multiple devices when conducting their research online, while two in five also switch between online and offline research forums.",[],{"type":37,"text":10740,"spans":10741},"The stress on household incomes is real and forces consumers to give their purchases a second thought. In the UK, three in four people have already started their festive holiday shopping wish lists.",[],{"type":37,"text":10743,"spans":10744},"“Brands and marketers have been very busy trying to adapt to evolving consumer habits, supply chain disruptions and geopolitical shifts worldwide,” commented Gray. “The evolution of shopping behaviours has not made it easy, leaving brands with the task of going the extra mile to not only find, but keep consumers that are smarter than ever.",[],{"type":37,"text":10746,"spans":10747},"We’re seeing many sophisticated brands seriously rethinking their digital purchase funnel, especially with the data confirming the multi-screen, device and on-off line journey when it comes to consumer research habits. Less than a week’s window of buyer research gives brands a plethora of digital opportunities around awareness and consideration to purchase. Conversely, with many consumers planning six months ahead – always-on branding, through to efficient conversion strategies, continues to be paramount for the savvy marketer in an increasingly fragmented and competitive landscape.”",[],"text_component$3d976053-32e6-4fa2-9fa1-bbe5bb3444d5","Vali Scorus",{},{"link_type":125},[],[],[],"2022-07-17T22:00:00+0000",{"dimensions":10757,"alt":10758,"copyright":34,"url":10759,"id":10760,"edit":10761},{"width":9071,"height":9167},"One in three UK households up their retail spending in 2022, despite inflation","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F0c6f4e17-0c18-43d8-82c0-aeaf642eefde_ecommerce-report-uk-news-alert-header-1200x628-1-1024x536.jpg?auto=format,compress","ZJ7ueBEAACEAdoNV",{"x":41,"y":41,"zoom":140,"background":8360},{},[],[10765],{"type":37,"text":10766,"spans":10767,"direction":44},"UK Retail Spending Trends Amid Inflation",[],[10769],{"type":37,"text":10694,"spans":10770,"direction":44},[],[],[],{},{"id":10775,"uid":10776,"url":34,"type":9,"href":10777,"tags":10778,"first_publication_date":10106,"last_publication_date":7474,"slugs":10779,"linked_documents":10780,"lang":192,"alternate_languages":10781,"data":10782},"ZxgIGRoAAEUAxx23","choueiri-groups-media-dome-exclusively-brings-miq-to-the-mena-region","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIGRoAAEUAxx23%22%29+%5D%5D",[],[1295],[],[],{"title":10783,"external_link":10784,"slices":10785,"author_name":34,"author_position":34,"author_description":34,"author_image":10824,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10825,"contact_formid":34,"contact_title":10826,"contact_description":10827,"contact_cta":34,"url_form_triggers":10828,"category":131,"date":10829,"featured_image":10830,"thumbnail":10836,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10841,"meta_title":10842,"meta_description":10846,"og_title":10850,"og_description":10851,"og_image":10852,"no_index":123},"MiQ Brings Its Media Expertise to MENA Region",{"link_type":27},[10786],{"variation":30,"version":31,"items":10787,"primary":10788,"id":10823,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10789,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10790,10794,10797,10800,10803,10806,10809,10812,10814,10817,10820],{"type":37,"text":10791,"spans":10792},"May 3, 2021 – Dubai, UAE: Choueiri Group – The leading media representation house in the Middle East recently announced that their latest subsidiary company “Media Dome” has entered into an exclusive partnership with MiQ – the London headquartered programmatic media partner. The alliance which became effective as of February 2021, will deliver MiQ’s global expertise in data science, analytics, and programmatic trading to regional brands and advertisers across the MENA region.  ",[10793],{"start":41,"end":565,"type":50},{"type":37,"text":10795,"spans":10796},"With offices spanning North America, Europe, and Asia Pacific, MiQ takes their clients’ first-party data and connect it to a whole host of other data sources from the 10+ terabytes they access from their extensive range of data partnerships. Next, MiQ’s data scientists take these connected datasets and uncover all the insights that will help their clients reach their target audiences in new ways – whether that’s insight around TV viewership, online behavior, brand affinity and intent, or time and place. Then, their programmatic trading experts turn these insights into precise, continually optimized programmatic activations.",[],{"type":37,"text":10798,"spans":10799},"Speaking about the new partnership, the CEO and a Co-Founder of MiQ, Gurman Hundal stated that “MiQ has built a global footprint since 2010, and we are delighted to be partnering with Choueiri Group as we expand into the Middle East. Digital advertising is growing fast in this region, so this felt like a very natural next step for MiQ.” ",[],{"type":37,"text":10801,"spans":10802},"Featuring an agnostic model, MiQ can mobilize its technology solutions across any form of data, DSP, publisher, or exchange, to drive the best possible results. This enables brands to access an industry of programmatic capabilities all in one place, with MiQ’s layer of technology connecting data, platforms, and inventory. ",[],{"type":37,"text":10804,"spans":10805},"MiQ’s President Richard Dunmall, who was present at the signing of the agreement also expressed his views: “We are proud to have Choueiri Group as our partner. Their experience and commitment to the Middle Eastern market will provide invaluable support as we expand our operations into the region. I look forward to working closely with the team in supporting our Middle Eastern clients as they develop their programmatic offerings.” ",[],{"type":37,"text":10807,"spans":10808},"Choueiri Group’s Chairman and CEO, Pierre Choueiri also featured at the signing ceremony and expressed great enthusiasm for the new tie-up by stating: “Bringing MiQ’s global expertise in programmatic to the region is a matter of great pride and importance for us. The timing is perfectly suited, making this a very exciting development, which we are certain will benefit both our brands as well as all advertising partners across the region”. ",[],{"type":37,"text":10810,"spans":10811},"Michel Malkoun, who serves as Chief Growth Officer at CG Digital, further reinforced the Group’s commitment to remaining at the forefront of the digital transformation: “We are very excited to bring MiQ to the MENA region. They will serve as a partner that will elevate the way we transact scientifically and in full transparency, while empowering our clients to reach the right audience with the right messages, at the right state of mind”.",[],{"type":1221,"text":439,"spans":10813},[],{"type":37,"text":10815,"spans":10816},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. ",[],{"type":1221,"text":10818,"spans":10819},"About Choueiri Group",[],{"type":37,"text":10821,"spans":10822},"As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies’ market and manage the advertising space of 19 satellite and 1 terrestrial television stations, 14 print titles, 18 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of fifteen subsidiaries, 3 representative offices and more than 700 committed executives.",[],"text_component$5f84481d-102e-419d-bdd3-9e7ba113f6c6",{},{"link_type":125},[],[],[],"2022-07-11T22:00:00+0000",{"dimensions":10831,"alt":10832,"copyright":34,"url":10833,"id":10834,"edit":10835},{"width":9071,"height":9167},"Choueiri group’s “Media Dome” exclusively brings MiQ to the MENA region","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6ea7f60e-e404-4cbe-961d-bcfe850a64f7_Choueiri_partership-1024x536.jpg?auto=format,compress","ZJ71-xEAAB0Adqjk",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":10837,"alt":34,"copyright":34,"url":10838,"id":10839,"edit":10840},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc47b617c-30d6-4e12-a0cc-356e7118c92e_MiQ+x+Choueiri+group.jpg?auto=format,compress","ZdcoehEAACkA5YMR",{"x":41,"y":41,"zoom":140,"background":8360},[],[10843],{"type":37,"text":10844,"spans":10845,"direction":44},"Expanding Media Expertise to the MENA Region",[],[10847],{"type":37,"text":10848,"spans":10849,"direction":44},"May 3, 2021 – Dubai, UAE: Choueiri Group – The leading media representation house in the Middle East recently announced that their latest subsidiary company “Media Dome” has entered into an exclusive partnership with MiQ – the London headquartered programmatic media partner.",[],[],[],{},{"id":10854,"uid":10855,"url":34,"type":9,"href":10856,"tags":10857,"first_publication_date":8726,"last_publication_date":8726,"slugs":10858,"linked_documents":10859,"lang":192,"alternate_languages":10860,"data":10861},"ZxgGyhoAAEoAxxr3","20-top-women-in-media--ad-tech-to-look-out-for","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGyhoAAEoAxxr3%22%29+%5D%5D",[],[10855],[],[],{"title":10862,"external_link":10863,"slices":10866,"author_name":34,"author_position":34,"author_description":34,"author_image":10867,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":10868,"contact_formid":34,"contact_title":10869,"contact_description":10870,"contact_cta":34,"url_form_triggers":10871,"category":1111,"date":10872,"featured_image":10873,"thumbnail":10879,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":10880,"meta_title":10881,"meta_description":10882,"og_title":10883,"og_description":10884,"og_image":10885,"no_index":123},"20 Top Women in Media & Ad Tech to Look Out For",{"link_type":64,"key":10864,"url":10865,"target":66},"81708a6f-64d3-44cc-9624-08406f78c8f7","https:\u002F\u002Fwww.admonsters.com\u002F20-top-women-media-ad-tech\u002F",[],{},{"link_type":125},[],[],[],"2022-06-16T11:00:00+0000",{"dimensions":10874,"alt":34,"copyright":34,"url":10876,"id":10877,"edit":10878},{"width":10875,"height":2710},660,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65329c5afbd9a45bcec820f0_top-women-media-ad-tech-660x320-1.png?auto=format,compress","ZTKcWvvZpFvOyCDw",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":10887,"uid":10888,"url":34,"type":9,"href":10889,"tags":10890,"first_publication_date":10891,"last_publication_date":10892,"slugs":10893,"linked_documents":10895,"lang":192,"alternate_languages":10896,"data":10897},"ZxgHixoAAEQAxxyU","new-miq-research-exposes-increasing-risks-for-political-campaigns-still-reliant-on-linear-tv-pr","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHixoAAEQAxxyU%22%29+%5D%5D",[],"2024-10-22T20:39:05+0000","2026-04-27T16:34:46+0000",[10894],"risks-for-political-campaigns-relying-on-linear-tv",[],[],{"title":10898,"external_link":10899,"slices":10902,"author_name":9062,"author_position":34,"author_description":34,"author_image":10940,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":10941,"contact_formid":34,"contact_title":10942,"contact_description":10943,"contact_cta":34,"url_form_triggers":10944,"category":1111,"date":10945,"featured_image":10946,"thumbnail":10952,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":10953,"meta_title":10954,"meta_description":10957,"og_title":10961,"og_description":10962,"og_image":10963,"no_index":123},"Risks for Political Campaigns Relying on Linear TV",{"link_type":64,"key":10900,"url":10901,"target":66},"bfc90aaa-41eb-4c74-b9ba-05da703f677f","https:\u002F\u002Fwww.thedigitalreport.com\u002F",[10903],{"variation":30,"version":31,"items":10904,"primary":10905,"id":10939,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":10906,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[10907,10912,10915,10918,10921,10933,10936],{"type":37,"text":10908,"spans":10909},"NEW YORK–(BUSINESS WIRE)–As 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of an eye-opening report. Titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter, the findings show that both Republican and Democratic advertisers missed between 25-40% of potential voters during the 2020 and 2021 election cycles by relying on existing linear TV strategies – more than enough of a gap to make a huge difference in races with little-to-no margin for error.",[10910],{"start":4197,"end":386,"type":62,"data":10911},{"link_type":64,"url":6232},{"type":37,"text":10913,"spans":10914},"MiQ – which serves hundreds of top-tier political clients – analyzed commercial viewership trends across 16 million American homes through its TV Intelligence tool to examine the gaps between the actual and reported metrics for multiple U.S. Senate, congressional, and gubernatorial races. While campaigns have historically been accustomed to reaching heavy TV viewers with numerous messages, the top 40% of exposed households in the campaigns MiQ tracked consumed over 90% of all TV impressions, while the bottom 60% accounted for less than a tenth of all TV impressions viewed.",[],{"type":37,"text":10916,"spans":10917},"“For decades, the playbook for political advertising has remained fairly status quo: repeatedly serve ads to a mass audience assumed to be tuning in through linear television,” said Melissa Kurstin, Managing Director for MiQ’s Mid-Atlantic and Southeast regions. “But in a world that has so obviously shifted its viewing habits – relying on the tools, technologies, and strategies of yesterday is a recipe for disaster today. The bottom line now is that political campaigns that focus solely on linear TV don’t just risk over-indexing against certain groups – they’re physically restricted in how much of the total voting population they can actually reach through the channel and that can be a glaring issue for those looking to win.”",[],{"type":37,"text":10919,"spans":10920},"In addition, while most opposing candidates expect to compete over shared media space and TV audiences, MiQ’s analysis found a staggering 63% overlap for several key 2020 and 2021 races – further accentuating the need for campaign managers to pursue diversified and alternative vehicles to go after different, less-saturated audiences using data designed to help them increase voting block.",[],{"type":37,"text":10922,"spans":10923},"At the center of this media research shift is the rise of automated content recognition (ACR) technology. As smart TV sales explode – penetration is expected to surpass 90% into North American households by 2024 ­– technology companies like MiQ are able to pull real-time data on what ads are being shown at any given moment on millions of TV screens. Considering that today, close to 75% of linear TV viewers in the U.S. are above the age of 50, but the coveted 18-to-34-year-old audience accounts for just 9.8% – despite representing a whopping 54% of the overall connected TV (CTV) audience – greater understanding and ability to reach these viewers will be increasingly important.",[10924,10928],{"start":10925,"end":1091,"type":62,"data":10926},161,{"link_type":64,"url":10927,"target":66},"https:\u002F\u002Fcts.businesswire.com\u002Fct\u002FCT?id=smartlink&url=https%3A%2F%2Fwww.statista.com%2Foutlook%2Famo%2Fmedia%2Ftv-video%2Fott-video%2Funited-states%23revenue&esheet=52741363&newsitemid=20220607005277&lan=en-US&anchor=surpass+90%25&index=3&md5=b4f666153d64ce9599f03071769bd3a7",{"start":10929,"end":10930,"type":62,"data":10931},376,446,{"link_type":64,"url":10932,"target":66},"https:\u002F\u002Fcts.businesswire.com\u002Fct\u002FCT?id=smartlink&url=https%3A%2F%2Fwww.adexchanger.com%2Ftv-and-video%2Flocal-ott-advertising-is-an-untapped-137-billion-opportunity%2F&esheet=52741363&newsitemid=20220607005277&lan=en-US&anchor=close+to+75%25+of+linear+TV+viewers+in+the+U.S.+are+above+the+age+of+50%2C&index=4&md5=807492f64346673a9d0f16639c3d7368",{"type":37,"text":10934,"spans":10935},"“For political campaigns with a limited window to establish name ID and policy positions, they can’t afford to be fighting against both short memories and voters who have been overloaded with ads as our findings highlight,” continued Kurstin. “Richer data sets available in TV, advancements in measurement, and a growing number of outlets to target voters through CTV will help campaigns be far more strategic and truly transform political advertising into a precise and scientific practice that can ultimately make or break who wins.”",[],{"type":37,"text":10937,"spans":10938},"Read the full findings here.",[],"text_component$101b5eaf-f280-4d1a-89e1-74f57d2cefe6",{},{"link_type":125},[],[],[],"2022-06-11T22:00:00+0000",{"dimensions":10947,"alt":10948,"copyright":34,"url":10949,"id":10950,"edit":10951},{"width":9071,"height":9072},"New MiQ research exposes increasing risks for political campaigns still reliant on linear TV","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe15d4af5-3444-4473-bc59-247987824479_Press-release-Political-Media-Remix-Re-engagement-Campaign-1024x535.png?auto=format,compress","ZJ7nJxEAACEAdl52",{"x":41,"y":41,"zoom":140,"background":141},{},[],[10955],{"type":37,"text":10898,"spans":10956,"direction":44},[],[10958],{"type":37,"text":10959,"spans":10960,"direction":44},"NEW YORK–(BUSINESS WIRE)–As 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of an eye-opening report.",[],[],[],{},{"id":10965,"uid":10966,"url":34,"type":9,"href":10967,"tags":10968,"first_publication_date":10969,"last_publication_date":10970,"slugs":10971,"linked_documents":10973,"lang":192,"alternate_languages":10974,"data":10975},"ZxgIgxoAAEUAxx6f","miq-rolls-out-youtube-and-tv-analytics-in-uk","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIgxoAAEUAxx6f%22%29+%5D%5D",[],"2024-10-22T20:38:48+0000","2025-01-23T10:48:59+0000",[10972],"youtube-and-tv-analytics-rollout-in-uk",[],[],{"title":10976,"external_link":10977,"slices":10980,"author_name":34,"author_position":34,"author_description":34,"author_image":10981,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":10982,"contact_formid":34,"contact_title":10983,"contact_description":10984,"contact_cta":34,"url_form_triggers":10985,"category":1111,"date":10986,"featured_image":10987,"thumbnail":10993,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":10998,"meta_title":10999,"meta_description":11003,"og_title":11004,"og_description":11005,"og_image":11006,"no_index":123},"YouTube and TV Analytics Rollout in UK",{"link_type":64,"key":10978,"url":10979,"target":66},"d25f11d9-4903-4dac-8927-b1b64f89618c","https:\u002F\u002Fwww.mrweb.com\u002Fdrno\u002Fnews33285.htm",[],{},{"link_type":125},[],[],[],"2022-05-18T11:00:00+0000",{"dimensions":10988,"alt":34,"copyright":34,"url":10990,"id":10991,"edit":10992},{"width":10989,"height":9011},214,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F297b35f0-383e-44d6-b7e5-b534dd0979cd_Screenshot+2023-10-25+at+15.42.59.png?auto=compress,format","ZTkpixIAACwA4yxf",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":10994,"alt":34,"copyright":34,"url":10995,"id":10996,"edit":10997},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F83e7c1b7-bb4c-4589-82cd-a16f78e02d00_MiQ+Rolls+Out+YouTube+and+TV+Analytics+in+UK.jpg?auto=compress,format","ZdcoeREAACcA5YMC",{"x":41,"y":41,"zoom":140,"background":8360},[],[11000],{"type":37,"text":11001,"spans":11002,"direction":44},"Rolling Out YouTube and TV Analytics in UK",[],[],[],[],{},{"id":11008,"uid":11009,"url":34,"type":9,"href":11010,"tags":11011,"first_publication_date":8467,"last_publication_date":11012,"slugs":11013,"linked_documents":11015,"lang":192,"alternate_languages":11016,"data":11017},"ZxgJQxoAAEAAxyA2","miqs-youtube-and-tv-analytics-capability-lands-in-uk","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJQxoAAEAAxyA2%22%29+%5D%5D",[],"2025-01-23T10:48:33+0000",[11014],"youtube-and-tv-analytics-now-in-the-uk",[],[],{"title":11018,"external_link":11019,"slices":11022,"author_name":34,"author_position":34,"author_description":34,"author_image":11023,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11024,"contact_formid":34,"contact_title":11025,"contact_description":11026,"contact_cta":34,"url_form_triggers":11027,"category":1111,"date":11028,"featured_image":11029,"thumbnail":11034,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11039,"meta_title":11040,"meta_description":11044,"og_title":11045,"og_description":11046,"og_image":11047,"no_index":123},"YouTube and TV Analytics Now in the UK",{"link_type":64,"key":11020,"url":11021,"target":97},"8bac44cb-43eb-4e52-8aba-1257482f1b4b","https:\u002F\u002Fadvanced-television.com\u002F2022\u002F05\u002F17\u002Fmiqs-youtube-and-tv-analytics-capability-lands-in-uk\u002F",[],{},{"link_type":125},[],[],[],"2022-05-17T11:00:00+0000",{"dimensions":11030,"alt":34,"copyright":34,"url":11031,"id":11032,"edit":11033},{"width":2352,"height":2352},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65392a090b105250cf53a4ff_Screenshot2023-10-25at15.45.05.png?auto=format,compress","ZTkqCQsQUlDPU6T_",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11035,"alt":34,"copyright":34,"url":11036,"id":11037,"edit":11038},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F3bf7d7ab-c5f4-485e-89ee-d14718336567_MiQ%E2%80%99s+YouTube+and+TV+analytics+capability+lands+in+UK.jpg?auto=compress,format","ZdcoeREAAC4A5YMN",{"x":41,"y":41,"zoom":140,"background":8360},[],[11041],{"type":37,"text":11042,"spans":11043,"direction":44},"YouTube and TV Analytics Capabilities Now in the UK",[],[],[],[],{},{"id":11049,"uid":11050,"url":34,"type":9,"href":11051,"tags":11052,"first_publication_date":10969,"last_publication_date":11053,"slugs":11054,"linked_documents":11056,"lang":192,"alternate_languages":11057,"data":11058},"ZxgIiBoAAEgAxx6u","miq-makes-end-to-end-carbon-neutral-digital-advertising-campaigns-a-reality","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIiBoAAEgAxx6u%22%29+%5D%5D",[],"2025-01-23T10:48:30+0000",[11055],"end-to-end-carbon-neutral-digital-advertising",[],[],{"title":11059,"external_link":11060,"slices":11063,"author_name":34,"author_position":34,"author_description":34,"author_image":11064,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11065,"contact_formid":34,"contact_title":11066,"contact_description":11067,"contact_cta":34,"url_form_triggers":11068,"category":1111,"date":11028,"featured_image":11069,"thumbnail":11074,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11079,"meta_title":11080,"meta_description":11084,"og_title":11085,"og_description":11086,"og_image":11087,"no_index":123},"End-to-End Carbon Neutral Digital Advertising",{"link_type":64,"key":11061,"url":11062,"target":66},"fc18529e-1b03-4fe8-9d4d-b7b24856dc8b","https:\u002F\u002Fethicalmarketingnews.com\u002Fmiq-makes-end-to-end-carbon-neutral-digital-advertising-campaigns-a-reality",[],{},{"link_type":125},[],[],[],{"dimensions":11070,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":11073},{"width":3459,"height":4431},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65392a520b105250cf53a500_Screenshot2023-10-25at15.46.23.png?auto=format,compress","ZTkqUgsQUlDPU6UA",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11075,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":11078},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F23a6901d-448e-4075-8c7f-61b49ab850a9_MiQ+Makes+End-to-End_+Carbon+Neutral+Digital+Advertising+Campaigns+a+Reality.jpg?auto=compress,format","ZdcoeREAACgA5YMK",{"x":41,"y":41,"zoom":140,"background":8360},[],[11081],{"type":37,"text":11082,"spans":11083,"direction":44},"Achieving Carbon Neutral Digital Advertising Campaigns",[],[],[],[],{},{"id":11089,"uid":11090,"url":34,"type":9,"href":11091,"tags":11092,"first_publication_date":11093,"last_publication_date":10146,"slugs":11094,"linked_documents":11095,"lang":192,"alternate_languages":11096,"data":11097},"ZxgHbxoAAEsAxxxa","miqs-youtube-and-tv-analytics-capability-officially-lands-in-the-uk","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHbxoAAEsAxxxa%22%29+%5D%5D",[],"2024-10-22T20:39:07+0000",[1295],[],[],{"title":11098,"external_link":11099,"slices":11100,"author_name":34,"author_position":34,"author_description":34,"author_image":11152,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":11153,"contact_formid":34,"contact_title":11154,"contact_description":11155,"contact_cta":34,"url_form_triggers":11156,"category":131,"date":11157,"featured_image":11158,"thumbnail":11164,"featured_description":11169,"show_updated_on":123,"hide_listing":34,"articles":11170,"meta_title":11171,"meta_description":11174,"og_title":11178,"og_description":11179,"og_image":11180,"no_index":123},"YouTube & TV Analytics Now Available in the UK",{"link_type":27},[11101,11147],{"variation":30,"version":31,"items":11102,"primary":11103,"id":11146,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":11104,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[11105,11109,11112,11115,11118,11121,11124,11127,11129,11132,11135,11137,11140],{"type":37,"text":11106,"spans":11107},"London, UK, May 17th, 2022 – MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way.",[11108],{"start":41,"end":2041,"type":50},{"type":37,"text":11110,"spans":11111},"As TV consumption makes its dramatic shift towards digital, traditional peak time has been redefined, and brands are struggling to both determine and reach their audience. With MiQ, they can now unlock a previously untapped portion of their audience. Whether it is delivered via linear, broadcast, or connected devices like games consoles, this first-of-its-kind solution gives customers better visibility over demographic and geographic representation of UK TV viewers and helps marketers bring together traditional and digital media.",[],{"type":37,"text":11113,"spans":11114},"Instead of market level or panel data sets, MiQ provides data at an impression- and household level that complements any digital properties clients are working with. This offers vital insights, helping marketers determine what the media plan should be as well as how to reach underexposed audiences among TV viewers.",[],{"type":37,"text":11116,"spans":11117},"The solution leverages smart television and automatic content recognition data from Samba TV, and YouTube analytics data from Pixability. Samba TV’s delivery-agnostic TV viewership data combines with MiQ’s experience to connect vast, unconnected datasets and apply data science for media planning, programmatic activation and measurement. This follows the launch of successful partnerships between the two firms in Australia, Canada and the US.",[],{"type":37,"text":11119,"spans":11120},"Already, a major UK pizza delivery chain gained a 20% incremental household reach on YouTube using MiQ’s cross-channel planning capability. And, of the campaigns to date, MiQ’s UK clients have seen a 2-5% uplift in their campaigns with this solution.",[],{"type":37,"text":11122,"spans":11123},"“Peak time, as we know it, is over,” commented Pierre de Lannoy, UK Strategy Director, MiQ. “As UK viewers continue to shift towards new formats and channels, marketers and advertisers need solutions that will help them connect campaigns and bring linear TV into the programmatic future.”",[],{"type":37,"text":11125,"spans":11126},"“This capability gives an amazing opportunity to achieve incremental reach to TV campaigns on other channels, including YouTube,” added Dave Carpenter, Head of Digital, Goodstuff Communications, and one of MiQ’s product focus group members. “Ultimately, we are breaking the silos between traditional channels and digital, bringing them together with amazing results.”",[],{"type":1221,"text":439,"spans":11128},[],{"type":37,"text":11130,"spans":11131},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[],{"type":37,"text":11133,"spans":11134},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named the Best Media Owner to work with in the UK in the IPA Digital Media Owner Survey spring 2021, was awarded the Most Effective Use of Data at the The Drum Digital Advertising Awards 2021 and the Most Effective Use of Data at the Drum Awards for Digital Industries 2021. Listed as one of AdExchanger Programmatic Power Players in 2021. Pollies award in the US for Best Data Analytics Solutions 2021. Our Bangalore office was selected as the Best place to work in India 2020. Also, named 4th in The Sunday Times International Track 200 for 2019.  MiQ operates globally from 18 offices located in North America, Europe and APAC.",[],{"type":1221,"text":3206,"spans":11136},[],{"type":37,"text":11138,"spans":11139},"Octopus Group for MiQ",[],{"type":37,"text":11141,"spans":11142},"Aga.grzyb@octopusgrp.com",[11143],{"start":41,"end":49,"type":62,"data":11144},{"link_type":64,"url":11145},"mailto:Aga.grzyb@octopusgrp.com","text_component$4a43c6d9-c7db-4684-b827-44ed0a0548d9",{"variation":30,"version":31,"items":11148,"primary":11149,"id":11151,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":11150,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[],"text_component$9dcf9734-e4fc-4f32-8236-e38193e275ed",{},{"link_type":125},[],[],[],"2022-05-16T22:00:00+0000",{"dimensions":11159,"alt":11160,"copyright":34,"url":11161,"id":11162,"edit":11163},{"width":9071,"height":1881},"MiQ’s YouTube and TV Analytics capability officially lands in the UK","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F461c25aa-b878-4e36-8865-ed9641c16828_PR-YouTube_TV_Analytics_capability3-1024x538.png?auto=format,compress","ZJ7vKxEAACIAdoa3",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11165,"alt":34,"copyright":34,"url":11166,"id":11167,"edit":11168},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Ff0d9a853-ee6e-488d-a040-da614cc55a01_MiQ%E2%80%99s+YouTube+and+TV+Analytics+capability+officially+lands+in+the+UK.jpg?auto=format,compress","Zfl1NBIAACoAeCTp",{"x":41,"y":41,"zoom":140,"background":8360},"Bringing the worlds of traditional TV and digital media together using Samba TV’s ACR data, MiQ gets brands reaching new audiences and exciting uplift levels",[],[11172],{"type":37,"text":11098,"spans":11173,"direction":44},[],[11175],{"type":37,"text":11176,"spans":11177,"direction":44},"London, UK, May 17th, 2022 – MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK.",[],[],[],{},{"id":11182,"uid":11183,"url":34,"type":9,"href":11184,"tags":11185,"first_publication_date":10106,"last_publication_date":11186,"slugs":11187,"linked_documents":11189,"lang":192,"alternate_languages":11190,"data":11191},"ZxgIIhoAAEgAxx3R","how-companies-are-making-work-from-office-attractive","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIIhoAAEgAxx3R%22%29+%5D%5D",[],"2025-01-23T10:49:33+0000",[11188],"making-office-work-attractive-how-companies-are-doing-it",[],[],{"title":11192,"external_link":11193,"slices":11196,"author_name":34,"author_position":34,"author_description":34,"author_image":11197,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11198,"contact_formid":34,"contact_title":11199,"contact_description":11200,"contact_cta":34,"url_form_triggers":11201,"category":1111,"date":11202,"featured_image":11203,"thumbnail":11209,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11210,"meta_title":11211,"meta_description":11215,"og_title":11216,"og_description":11217,"og_image":11218,"no_index":123},"Making Office Work Attractive: How Companies Are Doing It",{"link_type":64,"key":11194,"url":11195,"target":66},"909a73ff-3741-46a7-846e-198aa579840c","https:\u002F\u002Fwww.forbesindia.com\u002Farticle\u002Ftake-one-big-story-of-the-day\u002Fhow-companies-are-making-work-from-office-attractive\u002F76041\u002F1",[],{},{"link_type":125},[],[],[],"2022-05-06T11:00:00+0000",{"dimensions":11204,"alt":34,"copyright":34,"url":11206,"id":11207,"edit":11208},{"width":11205,"height":11205},597,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65392ad70b105250cf53a502_img_184265_workfromoffice.jpg?auto=compress,format","ZTkq1wsQUlDPU6UC",{"x":41,"y":41,"zoom":140,"background":8360},{},[],[11212],{"type":37,"text":11213,"spans":11214,"direction":44},"Making Office Work Attractive Again",[],[],[],[],{},{"id":11220,"uid":11221,"url":34,"type":9,"href":11222,"tags":11223,"first_publication_date":9343,"last_publication_date":11224,"slugs":11225,"linked_documents":11227,"lang":192,"alternate_languages":11228,"data":11229},"ZxgJZBoAAEoAxyB3","remote-working-open-source-technology-for-the-win","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJZBoAAEoAxyB3%22%29+%5D%5D",[],"2025-01-23T10:49:57+0000",[11226],"remote-work-and-open-source-tech-success",[],[],{"title":11230,"external_link":11231,"slices":11234,"author_name":34,"author_position":34,"author_description":34,"author_image":11235,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11236,"contact_formid":34,"contact_title":11237,"contact_description":11238,"contact_cta":34,"url_form_triggers":11239,"category":1111,"date":11240,"featured_image":11241,"thumbnail":11247,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11248,"meta_title":11249,"meta_description":11252,"og_title":11253,"og_description":11254,"og_image":11255,"no_index":123},"Remote Work and Open Source Tech Success",{"link_type":64,"key":11232,"url":11233,"target":66},"ba507177-2241-456b-bfec-74cf09e090b4","https:\u002F\u002Fanalyticsindiamag.com\u002Fremote-working-open-source-technology-for-the-win\u002F",[],{},{"link_type":125},[],[],[],"2022-05-05T11:00:00+0000",{"dimensions":11242,"alt":34,"copyright":34,"url":11244,"id":11245,"edit":11246},{"width":301,"height":11243},900,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6537a3c40b105250cf53a3d7_wfh-and-open-source-tech.jpg?auto=format,compress","ZTejxAsQUlDPU6PX",{"x":41,"y":41,"zoom":140,"background":141},{},[],[11250],{"type":37,"text":11230,"spans":11251,"direction":44},[],[],[],[],{},{"id":11257,"uid":11258,"url":34,"type":9,"href":11259,"tags":11260,"first_publication_date":11261,"last_publication_date":11262,"slugs":11263,"linked_documents":11265,"lang":192,"alternate_languages":11266,"data":11267},"ZxgGWBoAAEkAxxoG","miq-advanced-tv-unlocks-connected-tv-advertising-in-india","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGWBoAAEkAxxoG%22%29+%5D%5D",[],"2024-10-22T20:39:26+0000","2025-01-23T10:48:50+0000",[11264],"advanced-tv-unlocks-connected-tv-advertising-in-india",[],[],{"title":11268,"external_link":11269,"slices":11272,"author_name":34,"author_position":34,"author_description":34,"author_image":11273,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11274,"contact_formid":34,"contact_title":11275,"contact_description":11276,"contact_cta":34,"url_form_triggers":11277,"category":1111,"date":11240,"featured_image":11278,"thumbnail":11279,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11280,"meta_title":11281,"meta_description":11285,"og_title":11286,"og_description":11287,"og_image":11288,"no_index":123},"Advanced TV Unlocks Connected TV Advertising in India",{"link_type":64,"key":11270,"url":11271,"target":66},"183bb75b-7d09-43df-9544-1ebba3d31c12","https:\u002F\u002Fwww.agencyreporter.com\u002Fin-conversation-with-siddharth-dabhade-md-miq-india-saarc-china\u002F",[],{},{"link_type":125},[],[],[],{},{},[],[11282],{"type":37,"text":11283,"spans":11284,"direction":44},"Unlocking Connected TV Advertising with Advanced TV in India",[],[],[],[],{},{"id":11290,"uid":11291,"url":34,"type":9,"href":11292,"tags":11293,"first_publication_date":11294,"last_publication_date":11294,"slugs":11295,"linked_documents":11296,"lang":192,"alternate_languages":11297,"data":11298},"ZxgJchoAAEEAxyCU","a-deep-dive-into-tracking-changes--whats-new-and-how-does-it-affect-you","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJchoAAEEAxyCU%22%29+%5D%5D",[],"2024-10-22T20:38:29+0000",[11291],[],[],{"title":11299,"external_link":11300,"slices":11303,"author_name":34,"author_position":34,"author_description":34,"author_image":11304,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11305,"contact_formid":34,"contact_title":11306,"contact_description":11307,"contact_cta":34,"url_form_triggers":11308,"category":1111,"date":11309,"featured_image":11310,"thumbnail":11316,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11321,"meta_title":11322,"meta_description":11323,"og_title":11324,"og_description":11325,"og_image":11326,"no_index":123},"A Deep Dive Into Tracking Changes – What’s New and How Does it Affect You?",{"link_type":64,"key":11301,"url":11302,"target":66},"6e688986-539e-411a-b126-062b86d6577d","https:\u002F\u002Fhellopartner.com\u002F2022\u002F05\u002F03\u002Fa-deep-dive-into-tracking-changes-whats-new-and-how-does-it-affect-you\u002F",[],{},{"link_type":125},[],[],[],"2022-05-03T11:00:00+0000",{"dimensions":11311,"alt":34,"copyright":34,"url":11313,"id":11314,"edit":11315},{"width":11312,"height":11312},238,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcf2fd05c-0415-46ff-96de-47c5efffd84d_Screenshot+2023-10-25+at+16.01.43.png?auto=format,compress","ZTkt7RIAACsA4zYJ",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11317,"alt":34,"copyright":34,"url":11318,"id":11319,"edit":11320},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F8568765c-142d-431c-bd44-924a91ed9e7d_A+Deep+Dive+Into+Tracking+Changes+%E2%80%93+What%E2%80%99s+New+and+How+Does+it+Affect+You-.jpg?auto=compress,format","ZdcoeREAACgA5YMQ",{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":11328,"uid":11329,"url":34,"type":9,"href":11330,"tags":11331,"first_publication_date":10145,"last_publication_date":11332,"slugs":11333,"linked_documents":11335,"lang":192,"alternate_languages":11336,"data":11337},"ZxgHXBoAAEQAxxww","how-global-brands-can-succeed-with-programmatic-in-china","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHXBoAAEQAxxww%22%29+%5D%5D",[],"2025-01-23T10:49:44+0000",[11334],"succeeding-with-programmatic-in-china",[],[],{"title":11338,"external_link":11339,"slices":11342,"author_name":34,"author_position":34,"author_description":34,"author_image":11343,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11344,"contact_formid":34,"contact_title":11345,"contact_description":11346,"contact_cta":34,"url_form_triggers":11347,"category":1111,"date":11348,"featured_image":11349,"thumbnail":11354,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11359,"meta_title":11360,"meta_description":11364,"og_title":11365,"og_description":11366,"og_image":11367,"no_index":123},"Succeeding with Programmatic in China",{"link_type":64,"key":11340,"url":11341,"target":66},"335bd844-cb2f-4664-b5d2-c1d5d6c59c9f","https:\u002F\u002Fwww.adexchanger.com\u002Fdata-driven-thinking\u002Fhow-global-brands-can-succeed-with-programmatic-in-china\u002F",[],{},{"link_type":125},[],[],[],"2022-04-26T11:00:00+0000",{"dimensions":11350,"alt":34,"copyright":34,"url":11351,"id":11352,"edit":11353},{"width":2730,"height":2352},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65392f670b105250cf53a50a_Screenshot2023-10-25at16.08.11.png?auto=format,compress","ZTkvZwsQUlDPU6UK",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11355,"alt":34,"copyright":34,"url":11356,"id":11357,"edit":11358},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7813b72b-808f-49c7-9f2d-3dcf05b2b01d_How+Global+Brands+Can+Succeed+With+Programmatic+In+China.jpg?auto=compress,format","ZdcoeREAACkA5YME",{"x":41,"y":41,"zoom":140,"background":8360},[],[11361],{"type":37,"text":11362,"spans":11363,"direction":44},"Succeeding with Programmatic Advertising in China",[],[],[],[],{},{"id":11369,"uid":11370,"url":34,"type":9,"href":11371,"tags":11372,"first_publication_date":11373,"last_publication_date":11373,"slugs":11374,"linked_documents":11375,"lang":192,"alternate_languages":11376,"data":11377},"ZxgHzRoAAEIAxx0a","camm-summit-2022-ad-tech-to-allow-brands-to-take-control-of-consumer-experience","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHzRoAAEIAxx0a%22%29+%5D%5D",[],"2024-10-22T20:39:00+0000",[11370],[],[],{"title":11378,"external_link":11379,"slices":11382,"author_name":34,"author_position":34,"author_description":34,"author_image":11383,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11384,"contact_formid":34,"contact_title":11385,"contact_description":11386,"contact_cta":34,"url_form_triggers":11387,"category":1111,"date":11388,"featured_image":11389,"thumbnail":11395,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11400,"meta_title":11401,"meta_description":11402,"og_title":11403,"og_description":11404,"og_image":11405,"no_index":123},"CAMM Summit 2022: 'Ad-tech to allow brands to take control of consumer experience'",{"link_type":64,"key":11380,"url":11381,"target":66},"dff90ec7-8b45-47aa-9f5e-2f686f6a6dad","https:\u002F\u002Fwww.indiantelevision.com\u002Fiworld\u002Fenews\u002Fcamm-summit-2022-ad-tech-to-allow-brands-to-take-control-of-consumer-experience-220414",[],{},{"link_type":125},[],[],[],"2022-04-14T11:00:00+0000",{"dimensions":11390,"alt":34,"copyright":34,"url":11392,"id":11393,"edit":11394},{"width":11391,"height":11391},364,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6539304c0b105250cf53a50c_Screenshot2023-10-25at16.11.51.png?auto=format,compress","ZTkwTAsQUlDPU6UM",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11396,"alt":34,"copyright":34,"url":11397,"id":11398,"edit":11399},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe4ecea90-2d8d-416d-9fd0-45b00d7562e2_CAMM+Summit+2022.jpg?auto=compress,format","ZdcoeREAACsA5YMO",{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":11407,"uid":11408,"url":34,"type":9,"href":11409,"tags":11410,"first_publication_date":11411,"last_publication_date":11412,"slugs":11413,"linked_documents":11414,"lang":192,"alternate_languages":11415,"data":11416},"ZxgGkRoAAD8AxxqD","deepa-narasimhan-on-driving-systemic-change","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGkRoAAD8AxxqD%22%29+%5D%5D",[],"2024-10-22T20:39:22+0000","2025-01-23T10:48:36+0000",[11408],[],[],{"title":11417,"external_link":11418,"slices":11421,"author_name":34,"author_position":34,"author_description":34,"author_image":11422,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11423,"contact_formid":34,"contact_title":11424,"contact_description":11425,"contact_cta":34,"url_form_triggers":11426,"category":1111,"date":11427,"featured_image":11428,"thumbnail":11433,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11438,"meta_title":11439,"meta_description":11443,"og_title":11444,"og_description":11445,"og_image":11446,"no_index":123},"Deepa Narasimhan on Driving Systemic Change",{"link_type":64,"key":11419,"url":11420,"target":66},"d283028a-c01b-4402-ad86-56a334cb7865","https:\u002F\u002Fwww.peoplematters.in\u002Farticle\u002Fdiversity\u002Fdeepa-narasimhan-on-driving-systemic-change-33463",[],{},{"link_type":125},[],[],[],"2022-04-06T11:00:00+0000",{"dimensions":11429,"alt":34,"copyright":34,"url":11430,"id":11431,"edit":11432},{"width":3468,"height":3468},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653930df0b105250cf53a50e_Screenshot2023-10-25at16.14.21.png?auto=format,compress","ZTkw3wsQUlDPU6UO",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11434,"alt":34,"copyright":34,"url":11435,"id":11436,"edit":11437},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7b73d8fd-e17c-4fc4-a7d0-0ac158c79843_Deepa+Narasimhan+on+driving+systemic+change.jpg?auto=compress,format","ZdcoeREAACcA5YMB",{"x":41,"y":41,"zoom":140,"background":8360},[],[11440],{"type":37,"text":11441,"spans":11442,"direction":44},"Deepa Narasimhan on Driving Systemic Change in Tech",[],[],[],[],{},{"id":11448,"uid":11449,"url":34,"type":9,"href":11450,"tags":11451,"first_publication_date":10574,"last_publication_date":5043,"slugs":11452,"linked_documents":11453,"lang":192,"alternate_languages":11454,"data":11455},"ZxgGwRoAAEUAxxrj","miq-doubles-down-on-data-investments-and-innovation-to-launch-expanded-post-cookie-programmatic-toolkit","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGwRoAAEUAxxrj%22%29+%5D%5D",[],[1295],[],[],{"title":11456,"external_link":11457,"slices":11458,"author_name":34,"author_position":34,"author_description":34,"author_image":11491,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":11492,"contact_formid":34,"contact_title":11493,"contact_description":11494,"contact_cta":34,"url_form_triggers":11495,"category":131,"date":11496,"featured_image":11497,"thumbnail":11503,"featured_description":11504,"show_updated_on":123,"hide_listing":34,"articles":11505,"meta_title":11506,"meta_description":11509,"og_title":11513,"og_description":11514,"og_image":11515,"no_index":123},"Expanding Post-Cookie Toolkit with Data Investments",{"link_type":27},[11459],{"variation":30,"version":31,"items":11460,"primary":11461,"id":11490,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":11462,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[11463,11467,11470,11473,11476,11479,11482,11485,11487],{"type":37,"text":11464,"spans":11465},"NEW YORK, April 4, 2022 –MiQ, the leading global programmatic media partner to brands and agencies, today announced the launch of its expanded cookieless toolkit for futureproofed programmatic campaigns. Through best-in-class data partnership investments, proprietary, agile technology, and award-winning data science and trading expertise, MiQ’s clients can now leverage authenticated, contextual and cohort data all in one place, providing maximum performance and scale for advertising, negating the need for third-party cookies.",[11466],{"start":41,"end":565,"type":50},{"type":37,"text":11468,"spans":11469},"MiQ has launched Identity Spine, a proprietary, multi-identity graph powered by cutting-edge data science. With Identity Spine, MiQ can connect the growing number of digital IDs available from various tech providers to first-party data, using the data to create privacy-safe non-identifiable cohorts that ad buyers and marketers can use to action their campaigns.",[],{"type":37,"text":11471,"spans":11472},"This also includes a feature of multi ID translation that already processes and connects over 108 million different IDs on a weekly basis. In order to maximize the addressability of clients’ first-party data into any authenticated ID service, MiQ is developing a translation layer that simplifies the process for customers. The technology serves as a critical link for disparate data sets, providing a more complete view of the customer journey. In tandem with MiQ’s Analytics Studio, which enables the privacy-compliant ingestion and processing of hundreds of additional third-party data feeds on a weekly basis, clients can power more efficient, future-proofed campaigns backed with tailored data science and analytics.",[],{"type":37,"text":11474,"spans":11475},"Further, MiQ is expanding its partnership with LiveRamp internationally. Clients in Australia, and the United Kingdom, in addition to the United States, can now easily and safely onboard first-party data for more accurate planning, targeting and measurement leveraging authenticated consumer data. Additionally, clients will be able to activate campaigns on RampID to improve addressability and engage with authenticated audiences using a privacy-conscious, people-based identifier that connects users across browsers, platforms, and devices—without a reliance on third-party cookies. In the near future, this partnership will also be available in Germany.",[],{"type":37,"text":11477,"spans":11478},"In addition, MiQ has collaborated with Similarweb, (NYSE: SMWB), a leading digital intelligence company, to access a unique multi-dimensional source of contextual website data via over 10 billion daily signals, including organic and paid keyword rankings, similar domains, and referral domains to a given website. This data will help power rich recommendations with broad reach for targeting based on both keywords and domain lookalikes that are close replicas of cookie-based contextual data.",[],{"type":37,"text":11480,"spans":11481},"It’s through MiQ’s agile and agnostic Analytics Studio platform and data-science backed Identity Spine, that all of these datasets can be safely ingested and connected to build cookieless, privacy compliant consumer profiles for richer analytics, high performing activation and more accurate measurement in minutes and hours rather than days and weeks.",[],{"type":37,"text":11483,"spans":11484},"“We pride ourselves on building the deepest and broadest set of capabilities for the future of addressable programmatic advertising. These partnerships are a statement of our intent. There is no silver bullet in terms of the future of identity and there is certainly no winner takes all strategy. Brands and their agencies need to now be leaning in to testing and adopting new ways of planning, buying, optimizing and measuring programmatic campaigns. And they should be demanding partners to demonstrate the investments being made across the entire gamut of anonymous and authenticated signals” said Paul Silver, Global President Product and Strategy at MiQ. “There is no delaying the countdown on cookies. We’ve been preparing privacy forward solutions since the first announcement by Google and we’re excited to launch this broad, flexible set of solutions to bring better performance well ahead of the cookieless deadline.”",[],{"type":1221,"text":439,"spans":11486},[],{"type":37,"text":11488,"spans":11489},"We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[],"text_component$5251c0d4-9ba5-4b3e-9d84-0cab7c0ce05f",{},{"link_type":125},[],[],[],"2022-04-03T22:00:00+0000",{"dimensions":11498,"alt":11499,"copyright":34,"url":11500,"id":11501,"edit":11502},{"width":9071,"height":3739},"MiQ doubles down on data investments and innovation to launch expanded post-cookie programmatic toolkit","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6cc9383e-6d3b-43b6-b91b-a3716db5d3f0_Identity_toolkit-Press_release-1024x530.png?auto=format,compress","ZJ7vzREAACEAdosd",{"x":41,"y":41,"zoom":140,"background":141},{},"Clients can now access a flexible suite of authenticated, contextual and cohort data capabilities for more performant, futureproofed campaigns.",[],[11507],{"type":37,"text":11456,"spans":11508,"direction":44},[],[11510],{"type":37,"text":11511,"spans":11512,"direction":44},"NEW YORK, April 4, 2022 –MiQ, the leading global programmatic media partner to brands and agencies, today announced the launch of its expanded cookieless toolkit for futureproofed programmatic campaigns. ",[],[],[],{},{"id":11517,"uid":11518,"url":34,"type":9,"href":11519,"tags":11520,"first_publication_date":11521,"last_publication_date":11522,"slugs":11523,"linked_documents":11525,"lang":192,"alternate_languages":11526,"data":11527},"ZxgGfhoAAEgAxxpa","miq-partners-with-samsung-ads-to-reach-samsung-connected-tvs","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGfhoAAEgAxxpa%22%29+%5D%5D",[],"2024-10-22T20:39:23+0000","2025-01-23T10:48:44+0000",[11524],"partners-with-samsung-ads-for-connected-tvs",[],[],{"title":11528,"external_link":11529,"slices":11532,"author_name":34,"author_position":34,"author_description":34,"author_image":11533,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11534,"contact_formid":34,"contact_title":11535,"contact_description":11536,"contact_cta":34,"url_form_triggers":11537,"category":1111,"date":11538,"featured_image":11539,"thumbnail":11542,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11545,"meta_title":11546,"meta_description":11550,"og_title":11551,"og_description":11552,"og_image":11553,"no_index":123},"Partners with Samsung Ads for Connected TVs",{"link_type":64,"key":11530,"url":11531,"target":66},"db6fae4b-9298-4303-bd65-0e827300865f","https:\u002F\u002Fwww.indiantelevision.com\u002Fiworld\u002Fover-the-top-services\u002Fmiq-partners-with-samsung-ads-to-reach-samsung-connected-tvs-220329",[],{},{"link_type":125},[],[],[],"2022-03-30T11:00:00+0000",{"dimensions":11540,"alt":34,"copyright":34,"url":11392,"id":11393,"edit":11541},{"width":11391,"height":11391},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11543,"alt":34,"copyright":34,"url":11397,"id":11398,"edit":11544},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[11547],{"type":37,"text":11548,"spans":11549,"direction":44},"Partnering with Samsung Ads to Reach Connected TVs",[],[],[],[],{},{"id":11555,"uid":11556,"url":34,"type":9,"href":11557,"tags":11558,"first_publication_date":8726,"last_publication_date":11559,"slugs":11560,"linked_documents":11562,"lang":192,"alternate_languages":11563,"data":11564},"ZxgGxhoAAEMAxxrt","peer-relationships-and-profitability","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGxhoAAEMAxxrt%22%29+%5D%5D",[],"2025-01-23T10:49:49+0000",[11561],"peer-relationships--profitability-insights",[],[],{"title":11565,"external_link":11566,"slices":11569,"author_name":34,"author_position":34,"author_description":34,"author_image":11570,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11571,"contact_formid":34,"contact_title":11572,"contact_description":11573,"contact_cta":34,"url_form_triggers":11574,"category":1111,"date":11575,"featured_image":11576,"thumbnail":11581,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11586,"meta_title":11587,"meta_description":11591,"og_title":11592,"og_description":11593,"og_image":11594,"no_index":123},"Peer Relationships & Profitability Insights",{"link_type":64,"key":11567,"url":11568,"target":66},"f040e96b-aca2-47e3-9a67-a0d941ba9862","https:\u002F\u002Fhr.economictimes.indiatimes.com\u002Fnews\u002Fhrtech\u002Forganization-development\u002Fwhen-the-boss-is-not-right-cold-wars-at-the-workplace-may-lead-to-reduced-profitability\u002F90486089?redirect=1",[],{},{"link_type":125},[],[],[],"2022-03-28T11:00:00+0000",{"dimensions":11577,"alt":34,"copyright":34,"url":11578,"id":11579,"edit":11580},{"width":2735,"height":2735},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6539359b0b105250cf53a512_Screenshot2023-10-25at16.34.35.png?auto=format,compress","ZTk1mwsQUlDPU6US",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11582,"alt":34,"copyright":34,"url":11583,"id":11584,"edit":11585},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fbd0d3b4a-4b17-4b8e-b7e2-42e1be353822_Peer+relationships+and+profitability.jpg?auto=compress,format","ZdcofREAACwA5YMd",{"x":41,"y":41,"zoom":140,"background":8360},[],[11588],{"type":37,"text":11589,"spans":11590,"direction":44},"Insights on Peer Relationships and Profitability",[],[],[],[],{},{"id":11596,"uid":11597,"url":34,"type":9,"href":11598,"tags":11599,"first_publication_date":10969,"last_publication_date":11600,"slugs":11601,"linked_documents":11603,"lang":192,"alternate_languages":11604,"data":11605},"ZxgIfhoAAE0Axx6W","navigating-the-chaos-around-the-privacy-reset","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIfhoAAE0Axx6W%22%29+%5D%5D",[],"2025-01-23T10:49:20+0000",[11602],"navigating-the-privacy-reset-challenges",[],[],{"title":11606,"external_link":11607,"slices":11610,"author_name":34,"author_position":34,"author_description":34,"author_image":11611,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11612,"contact_formid":34,"contact_title":11613,"contact_description":11614,"contact_cta":34,"url_form_triggers":11615,"category":1111,"date":11575,"featured_image":11616,"thumbnail":11622,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11627,"meta_title":11628,"meta_description":11632,"og_title":11633,"og_description":11634,"og_image":11635,"no_index":123},"Navigating the Privacy Reset Challenges",{"link_type":64,"key":11608,"url":11609,"target":66},"f6ed23f3-9081-486a-8f4c-fc8acac50110","https:\u002F\u002Fwww.insiderintelligence.com\u002Fcontent\u002Fidentity-resolution-2022",[],{},{"link_type":125},[],[],[],{"dimensions":11617,"alt":34,"copyright":34,"url":11619,"id":11620,"edit":11621},{"width":11618,"height":3877},396,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653937870b105250cf53a513_Screenshot2023-10-25at16.42.48.png?auto=format,compress","ZTk3hwsQUlDPU6UT",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11623,"alt":34,"copyright":34,"url":11624,"id":11625,"edit":11626},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F161c109d-3553-4c9a-927d-2134993980a0_Navigating+the+Chaos+Around+the+Privacy+Reset.jpg?auto=compress,format","ZdcofREAACgA5YMf",{"x":41,"y":41,"zoom":140,"background":8360},[],[11629],{"type":37,"text":11630,"spans":11631,"direction":44},"Privacy Reset: Navigating the Current Challenges",[],[],[],[],{},{"id":11637,"uid":11638,"url":34,"type":9,"href":11639,"tags":11640,"first_publication_date":11641,"last_publication_date":11642,"slugs":11643,"linked_documents":11645,"lang":192,"alternate_languages":11646,"data":11647},"ZxgHKBoAAEEAxxvA","digiplus-conclave-2022-connected-tv-an-opportunity-for-indian-brands","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHKBoAAEEAxxvA%22%29+%5D%5D",[],"2024-10-22T20:39:12+0000","2025-01-23T10:48:32+0000",[11644],"digiplus-conclave-2022-connected-tv-for-indian-brands",[],[],{"title":11648,"external_link":11649,"slices":11652,"author_name":34,"author_position":34,"author_description":34,"author_image":11653,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11654,"contact_formid":34,"contact_title":11655,"contact_description":11656,"contact_cta":34,"url_form_triggers":11657,"category":1111,"date":11658,"featured_image":11659,"thumbnail":11662,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11665,"meta_title":11666,"meta_description":11670,"og_title":11671,"og_description":11672,"og_image":11673,"no_index":123},"DigiPlus Conclave 2022: Connected TV for Indian Brands",{"link_type":64,"key":11650,"url":11651,"target":66},"0cb20076-29b9-44fb-a9d9-69a60d641520","https:\u002F\u002Fbrandequity.economictimes.indiatimes.com\u002Fnews\u002Fdigital\u002Fdigiplus-conclave-2022-connected-tv-an-opportunity-for-indian-brands\u002F90397573?redirect=1",[],{},{"link_type":125},[],[],[],"2022-03-23T12:00:00+0000",{"dimensions":11660,"alt":34,"copyright":34,"url":11578,"id":11579,"edit":11661},{"width":2735,"height":2735},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11663,"alt":34,"copyright":34,"url":11583,"id":11584,"edit":11664},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[11667],{"type":37,"text":11668,"spans":11669,"direction":44},"Connected TV Opportunities for Indian Brands at DigiPlus Conclave",[],[],[],[],{},{"id":11675,"uid":11676,"url":34,"type":9,"href":11677,"tags":11678,"first_publication_date":11373,"last_publication_date":11679,"slugs":11680,"linked_documents":11682,"lang":192,"alternate_languages":11683,"data":11684},"ZxgH2xoAAEgAxx03","how-chinas-programmatic-landscape-is-changing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH2xoAAEgAxx03%22%29+%5D%5D",[],"2025-01-23T10:48:22+0000",[11681],"changing-programmatic-landscape-in-china",[],[],{"title":11685,"external_link":11686,"slices":11689,"author_name":34,"author_position":34,"author_description":34,"author_image":11690,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11691,"contact_formid":34,"contact_title":11692,"contact_description":11693,"contact_cta":34,"url_form_triggers":11694,"category":1111,"date":11695,"featured_image":11696,"thumbnail":11701,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11706,"meta_title":11707,"meta_description":11711,"og_title":11712,"og_description":11713,"og_image":11714,"no_index":123},"Changing Programmatic Landscape in China",{"link_type":64,"key":11687,"url":11688,"target":66},"b1cea286-c59d-4f19-aa33-d726c4efdc68","https:\u002F\u002Feconsultancy.com\u002Fhow-chinas-programmatic-landscape-is-changing\u002F",[],{},{"link_type":125},[],[],[],"2022-03-15T12:00:00+0000",{"dimensions":11697,"alt":34,"copyright":34,"url":11698,"id":11699,"edit":11700},{"width":252,"height":252},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653938c90b105250cf53a515_Screenshot2023-10-25at16.48.13.png?auto=format,compress","ZTk4yQsQUlDPU6UV",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11702,"alt":34,"copyright":34,"url":11703,"id":11704,"edit":11705},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6ea505b4-d10f-492b-8be7-f37a1b81667a_How+China%E2%80%99s+programmatic+landscape+is+changing.jpg?auto=compress,format","ZdcoehEAACkA5YMU",{"x":41,"y":41,"zoom":140,"background":8360},[],[11708],{"type":37,"text":11709,"spans":11710,"direction":44},"How China’s Programmatic Landscape is Evolving",[],[],[],[],{},{"id":11716,"uid":11717,"url":34,"type":9,"href":11718,"tags":11719,"first_publication_date":10679,"last_publication_date":10492,"slugs":11720,"linked_documents":11721,"lang":192,"alternate_languages":11722,"data":11723},"ZxgIDxoAAEsAxx2i","miq-evolves-its-leadership-to-continue-in-its-mission-of-being-the-worlds-leading-programmatic-media-partner","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIDxoAAEsAxx2i%22%29+%5D%5D",[],[1295],[],[],{"title":11724,"external_link":11725,"slices":11726,"author_name":34,"author_position":34,"author_description":34,"author_image":11779,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":11780,"contact_formid":34,"contact_title":11781,"contact_description":11782,"contact_cta":34,"url_form_triggers":11783,"category":131,"date":11784,"featured_image":11785,"thumbnail":11791,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":11796,"meta_title":11797,"meta_description":11801,"og_title":11805,"og_description":11806,"og_image":11807,"no_index":123},"Evolving Leadership for Global Programmatic Excellence",{"link_type":27},[11727],{"variation":30,"version":31,"items":11728,"primary":11729,"id":11778,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":11730,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[11731,11734,11737,11740,11743,11745,11749,11752,11755,11758,11761,11764,11767,11770,11773,11775],{"type":382,"text":11732,"spans":11733},"MiQ co-founder, Gurman Hundal, to assume newly created role of Global Executive Chairman",[],{"type":382,"text":11735,"spans":11736},"MiQ has named Sean Reardon as Global CEO, and joins the company’s Statutory Board, whilst retaining his U.S. CEO responsibilities",[],{"type":382,"text":11738,"spans":11739},"Sean Reardon and the company’s Global CFO, Simon Tray, will continue to report to Gurman Hundal, Global Executive Chairman",[],{"type":382,"text":11741,"spans":11742},"This enhancement adds further depth and strength to the company’s leadership and their unwavering desire for MiQ to drive sustainable growth for many years to come",[],{"type":37,"text":97,"spans":11744},[],{"type":37,"text":11746,"spans":11747},"New York, February 24th, 2022 – MiQ, the leading global programmatic media partner, today announced that a senior leadership structural change with co-founder and current Global CEO Gurman Hundal moving to the newly created role of Global Executive Chairman and the promotion of Sean Reardon to Global CEO, whilst retaining his U.S. CEO role. The moves support MiQ’s commitment in continuing to provide its people, clients and partners with the best culture, opportunities, and solutions within the programmatic industry.",[11748],{"start":41,"end":1676,"type":50},{"type":37,"text":11750,"spans":11751},"In his new role, Hundal will be focused on strategy and culture, helping the business drive its sustainable growth vision as the leading global programmatic media partner for agencies and advertisers.",[],{"type":37,"text":11753,"spans":11754},"“When Lee Puri and I started this business in 2010, our goal was for MiQ to be the world’s leading programmatic media partner” says Hundal. “We were obsessed by ensuring MiQ could deliver outstanding programmatic campaigns for our clients, and that desire allowed us to innovate and integrate new programmatic opportunities faster than others. But most importantly, we wanted MiQ to be the best place to work in the industry. I truly believe we are delivering on this vision and feel we have built a business model and culture which can enable us to sustainably grow for multiple decades ahead. Both Lee and I place huge importance as founders to continue connecting with MiQ’s best asset, it’s people. Within my new role I will continue to focus and enhance our strong and inclusive culture, providing both opportunity and stability for current and future MiQ’ers.”",[],{"type":37,"text":11756,"spans":11757},"Hundal continues; “Alongside my commitment to our culture and people, I will drive the company’s long-term agenda and strategic initiatives, be that acquiring or investing in companies, as well as building deeper, long-term partnerships with our clients and suppliers.”",[],{"type":37,"text":11759,"spans":11760},"Lee Puri, fellow co-founder, “To ensure you remain relevant and sustain your growth, it is always important as a business to make changes that drive the future of the company, whilst still retain your core DNA and ‘special source’. I believe these changes represent another example of MiQ doing this and I am super excited for the companies’ future. Just as Gurman believes, I am passionate to ensure our strongest asset, our people, work in a vibrant and progressive culture – with areas like inclusion, anti-racism being a real part of the cultural fabric of the business. These areas, along with ensuring our leadership keep the entrepreneurial edge and courage which has defined MiQ, will be a key focus of mine”.",[],{"type":37,"text":11762,"spans":11763},"Reardon, who will take the reigns as MiQ’s Global CEO, as well as joining the company’s Statutory Board, brings his extensive experience, and unfaltering vision of leading a highly inclusive and high performing business into his new role. On his promotion, Reardon said, “I am both delighted and excited to take the job as Global CEO, whilst still maintaining my duties as U.S. CEO. Over the last 15 months, Gurman, Lee and I have been working on this transition, and I look forward to continuing to work with the talented global team at MiQ, helping to drive our sustainable growth agenda into the future.”",[],{"type":37,"text":11765,"spans":11766},"Gurman commented, “MiQ is extremely lucky to have Sean. He has consistently delivered for MiQ and its people, and his experience within the broader media sector helps us take advantage of the industry migration of traditional forms of advertising now being executed programmatically. I am delighted he has accepted this new role and look forward to working with him for many years to come.”",[],{"type":37,"text":11768,"spans":11769},"As a part of these moves, Sean Reardon, alongside Global CFO Simon Tray will continue to report to Gurman. Alongside Sean, fellow Executive Management team member, Paul Silver will also join the company’s Statutory Board. Paul will be taking an enhanced role of Global President, Product and Strategy, continuing to manage the company’s Product, Engineering and Data Science practices whilst also working on long term strategic initiatives such as M&A.",[],{"type":37,"text":11771,"spans":11772},"# # # ",[],{"type":1221,"text":439,"spans":11774},[],{"type":37,"text":11776,"spans":11777},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit MIQ.",[],"text_component$e81dc732-45ab-473e-a9fb-4c71906f1690",{},{"link_type":125},[],[],[],"2022-02-22T23:00:00+0000",{"dimensions":11786,"alt":11787,"copyright":34,"url":11788,"id":11789,"edit":11790},{"width":9071,"height":9167},"MiQ evolves its leadership to continue in its mission of being the world’s leading programmatic media partner","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F071cab67-f47d-4ce5-8a63-1f6d1d45ecc6_PR-Board_announcement-1-1024x536.jpg?auto=format,compress","ZJ7wRBEAACAAdo1c",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":11792,"alt":34,"copyright":34,"url":11793,"id":11794,"edit":11795},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F4448c4e6-088f-42fd-b444-6e857fb71948_MiQ+evolves+its+leadership+to+continue+in+its+mission+of+being+the+world%E2%80%99s+leading+programmatic+media+partner.jpg?auto=format,compress","ZdcoeREAACgA5YML",{"x":41,"y":41,"zoom":140,"background":8360},[],[11798],{"type":37,"text":11799,"spans":11800,"direction":44},"Evolving Leadership for Global Programmatic Success",[],[11802],{"type":37,"text":11803,"spans":11804,"direction":44},"New York, February 24th, 2022 – MiQ, the leading global programmatic media partner, today announced that a senior leadership structural change with co-founder and current Global CEO Gurman Hundal moving to the newly created role of Global Executive Chairman and the promotion of Sean Reardon to Global CEO, whilst retaining his U.S. CEO role.",[],[],[],{},{"id":11809,"uid":11810,"url":34,"type":9,"href":11811,"tags":11812,"first_publication_date":10614,"last_publication_date":11813,"slugs":11814,"linked_documents":11816,"lang":192,"alternate_languages":11817,"data":11818},"ZxgGNhoAAE4AxxnC","why-employee-driven-companies-will-succeed-in-todays-work-environment","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGNhoAAE4AxxnC%22%29+%5D%5D",[],"2025-01-31T09:13:28+0000",[11815],"why-employee-driven-companies-thrive-today",[],[],{"title":11819,"external_link":11820,"slices":11823,"author_name":34,"author_position":34,"author_description":34,"author_image":11824,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11825,"contact_formid":34,"contact_title":11826,"contact_description":11827,"contact_cta":34,"url_form_triggers":11828,"category":1111,"date":11829,"featured_image":11830,"thumbnail":11836,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11837,"meta_title":11840,"meta_description":11844,"og_title":11845,"og_description":11846,"og_image":11847,"no_index":123},"Why Employee-Driven Companies Thrive Today",{"link_type":64,"key":11821,"url":11822,"target":66},"a846b059-36de-4f64-a714-46194bd04cf0","https:\u002F\u002Fwww.inc.com\u002Fgurman-hundal\u002Fwhy-employee-driven-companies-will-succeed-in-todays-work-environment.html",[],{},{"link_type":125},[],[],[],"2022-02-21T12:00:00+0000",{"dimensions":11831,"alt":34,"copyright":34,"url":11833,"id":11834,"edit":11835},{"width":2398,"height":11832},906,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F65393a940b105250cf53a526_Screenshot2023-10-25at16.55.42.png?auto=format,compress","ZTk6lAsQUlDPU6Um",{"x":41,"y":41,"zoom":140,"background":141},{},[11838],{"related_article":11839},{"link_type":125},[11841],{"type":37,"text":11842,"spans":11843,"direction":44},"Employee-Driven Companies: Keys to Success Today",[],[],[],[],{},{"id":11849,"uid":11850,"url":34,"type":9,"href":11851,"tags":11852,"first_publication_date":11261,"last_publication_date":11853,"slugs":11854,"linked_documents":11856,"lang":192,"alternate_languages":11857,"data":11858},"ZxgGUxoAAEcAxxn8","pubmatic-and-miq-are-at-the-leading-edge-of-addressability-innovation","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGUxoAAEcAxxn8%22%29+%5D%5D",[],"2025-01-23T10:48:52+0000",[11855],"pubmatic--miq-lead-in-addressability-innovation",[],[],{"title":11859,"external_link":11860,"slices":11863,"author_name":34,"author_position":34,"author_description":34,"author_image":11864,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11865,"contact_formid":34,"contact_title":11866,"contact_description":11867,"contact_cta":34,"url_form_triggers":11868,"category":1111,"date":11869,"featured_image":11870,"thumbnail":11875,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11880,"meta_title":11881,"meta_description":11885,"og_title":11886,"og_description":11887,"og_image":11888,"no_index":123},"PubMatic & MiQ Lead in Addressability Innovation",{"link_type":64,"key":11861,"url":11862,"target":66},"a763d285-9463-47fe-9d78-bab122620014","https:\u002F\u002Fwww.globenewswire.com\u002Fnews-release\u002F2022\u002F02\u002F15\u002F2385387\u002F0\u002Fen\u002FPubMatic-and-MiQ-are-at-the-Leading-Edge-of-Addressability-Innovation.html",[],{},{"link_type":125},[],[],[],"2022-02-15T12:00:00+0000",{"dimensions":11871,"alt":34,"copyright":34,"url":11872,"id":11873,"edit":11874},{"width":2013,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a26a60b105250cf53ab87_Screenshot2023-10-26at09.43.07.png?auto=format,compress","ZTompgsQUlDPU6uH",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":11876,"alt":34,"copyright":34,"url":11877,"id":11878,"edit":11879},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fd1969903-c5d0-4c06-9540-922a26fcf2aa_PubMatic+and+MiQ+are+at+the+Leading+Edge+of+Addressability+Innovation.jpg?auto=compress,format","ZdcofREAAC0A5YMb",{"x":41,"y":41,"zoom":140,"background":8360},[],[11882],{"type":37,"text":11883,"spans":11884,"direction":44},"PubMatic & MiQ: Leading the Charge in Addressability Innovation",[],[],[],[],{},{"id":11890,"uid":11891,"url":34,"type":9,"href":11892,"tags":11893,"first_publication_date":10614,"last_publication_date":4920,"slugs":11894,"linked_documents":11896,"lang":192,"alternate_languages":11897,"data":11898},"ZxgGOxoAAD8AxxnM","case-study-testing-success-with-new-identity-strategies","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGOxoAAD8AxxnM%22%29+%5D%5D",[],[11895],"miq-and-pubmatic-are-at-the-leading-edge-of-addressability-innovation",[],[],{"title":11899,"external_link":11900,"slices":11901,"author_name":34,"author_position":34,"author_description":34,"author_image":11945,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":11946,"contact_formid":34,"contact_title":11947,"contact_description":11948,"contact_cta":34,"url_form_triggers":11949,"category":131,"date":11950,"featured_image":11951,"thumbnail":11957,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":11958,"meta_title":11959,"meta_description":11962,"og_title":11966,"og_description":11967,"og_image":11968,"no_index":123},"Case study: Testing success with new identity strategies",{"link_type":27},[11902],{"variation":30,"version":31,"items":11903,"primary":11904,"id":11944,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":11905,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[11906,11909,11912,11915,11918,11921,11924,11927,11930,11933,11935,11938,11941],{"type":1221,"text":11907,"spans":11908,"direction":44},"MiQ and Pubmatic are at the leading edge of addressability innovation",[],{"type":1221,"text":11910,"spans":11911,"direction":44},"Pubmatic partnered with MiQ to test new and sustainable SSP addressability solutions with the goal of driving increased ROI in environments without third-party cookies.  ",[],{"type":1221,"text":11913,"spans":11914,"direction":44},"The challenge: ",[],{"type":37,"text":11916,"spans":11917,"direction":44},"The post-cookie landscape is uncertain and that’s why an unbiased, multi-solution approach is needed to build a comprehensive and complementary strategy to create safe, data-driven advertising of the future. This is the philosophy that MiQ, leaders in data science, programmatic trading and supply path optimization, and PubMatic, experts in engaging audiences in premium supply-side environments, put together to solve performance challenges for advertisers in the absence of third-party cookies. ",[],{"type":1221,"text":11919,"spans":11920,"direction":44},"The solution:",[],{"type":37,"text":11922,"spans":11923,"direction":44},"Authenticated IDs have exploded as a key data point in Identity Spines for audience prospecting and retargeting. As the industry works to integrate multi-IDs at scale, leveraging specific supply paths can be advantageous for marketers. SSPs, such as Pubmatic, have close ties to publishers which could allow them to bypass existing barriers with authenticated ID matching to incrementally scale first party data, even if the ID is not yet fully developed.",[],{"type":37,"text":11925,"spans":11926,"direction":44},"MiQ partnered with PubMatic to build and solidify a supply-side approach to addressability for key clients using Pubmatic’s Audience Encore. This helps advertisers reach desired audiences using an addressable currency of choice (unique user identifiers, third-party cookies, first-party data, etc.). MiQ ran a series of campaigns split 50\u002F50 using RampID, LiveRamp’s people-based identifier, and cookies respectively, all else stayed the same. MiQ found that not only did the campaigns using an identifier (RampID) achieve key KPIs, but when used strategically they outperformed the cookie campaigns.",[],{"type":37,"text":11928,"spans":11929,"direction":44},"MiQ and their clients concluded that by incorporating identifiers now, instead of waiting for third-party cookies to go away, they can economically unlock greater reach today while preparing for tomorrow. Incorporating SSPs and their close integrations with publishers, drove ROI faster by overcoming fragmentation issues amid the growth in adoption of alternative identifiers in the industry. ",[],{"type":1221,"text":11931,"spans":11932,"direction":44},"By the numbers",[],{"type":1221,"text":6134,"spans":11934,"direction":44},[],{"type":37,"text":11936,"spans":11937,"direction":44},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and we’re always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.",[],{"type":1221,"text":11939,"spans":11940,"direction":44},"About Pubmatic    ",[],{"type":37,"text":11942,"spans":11943,"direction":44},"PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. With a globally distributed workforce and no corporate headquarters, PubMatic operates 16 offices and eight data centers across North America, Europe, and Asia Pacific.  ",[],"text_component$4b1d3567-1e45-441f-8d06-bc56f18f5105",{},{"link_type":125},[],[],[],"2022-02-14T23:00:00+0000",{"dimensions":11952,"alt":11899,"copyright":34,"url":11954,"id":11955,"edit":11956},{"width":8926,"height":11953},1010,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe5b10efd-d326-478a-96cf-cd2e9ff16e4f_PubmaricxMiQ-Joint-PR-blog-header-1920x1010.jpg?auto=format,compress","ZJ73shEAACIAdrFx",{"x":41,"y":41,"zoom":140,"background":8360},{},[],[11960],{"type":37,"text":11899,"spans":11961,"direction":44},[],[11963],{"type":37,"text":11964,"spans":11965,"direction":44},"MiQ and Pubmatic are at the leading edge of addressability innovationPubmatic partnered with MiQ to test new and sustainable SSP addressability solutions with the goal of driving increased ROI in environments without third-party cookies.  ",[],[],[],{},{"id":11970,"uid":11971,"url":34,"type":9,"href":11972,"tags":11973,"first_publication_date":9309,"last_publication_date":11974,"slugs":11975,"linked_documents":11976,"lang":192,"alternate_languages":11977,"data":11978},"ZxgG_hoAAEcAxxto","programmatic-advertising-trends-for-2022","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG_hoAAEcAxxto%22%29+%5D%5D",[],"2025-01-23T10:49:07+0000",[11971],[],[],{"title":11979,"external_link":11980,"slices":11983,"author_name":34,"author_position":34,"author_description":34,"author_image":11984,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":11985,"contact_formid":34,"contact_title":11986,"contact_description":11987,"contact_cta":34,"url_form_triggers":11988,"category":1111,"date":11989,"featured_image":11990,"thumbnail":11996,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":11997,"meta_title":11998,"meta_description":12001,"og_title":12002,"og_description":12003,"og_image":12004,"no_index":123},"Programmatic Advertising Trends for 2022",{"link_type":64,"key":11981,"url":11982,"target":66},"25e865e2-1b7e-40b3-b5fb-286a87669321","https:\u002F\u002Fbrandequity.economictimes.indiatimes.com\u002Fnews\u002Fadvertising\u002Fprogrammatic-advertising-trends-for-2022\u002F89543721",[],{},{"link_type":125},[],[],[],"2022-02-13T12:00:00+0000",{"dimensions":11991,"alt":34,"copyright":34,"url":11993,"id":11994,"edit":11995},{"width":1881,"height":11992},526,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a276f0b105250cf53abdc_Screenshot2023-10-26at09.46.30.png?auto=format,compress","ZTonbwsQUlDPU6vc",{"x":41,"y":41,"zoom":140,"background":141},{},[],[11999],{"type":37,"text":11979,"spans":12000,"direction":44},[],[],[],[],{},{"id":12006,"uid":12007,"url":34,"type":9,"href":12008,"tags":12009,"first_publication_date":12010,"last_publication_date":12011,"slugs":12012,"linked_documents":12014,"lang":192,"alternate_languages":12015,"data":12016},"ZxgHrBoAAD8AxxzX","five-room-dividers-that-separate-space-with-style","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHrBoAAD8AxxzX%22%29+%5D%5D",[],"2024-10-22T20:39:03+0000","2025-01-23T10:49:26+0000",[12013],"stylish-room-dividers-to-enhance-your-space",[],[],{"title":12017,"external_link":12018,"slices":12021,"author_name":34,"author_position":34,"author_description":34,"author_image":12022,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12023,"contact_formid":34,"contact_title":12024,"contact_description":12025,"contact_cta":34,"url_form_triggers":12026,"category":1111,"date":12027,"featured_image":12028,"thumbnail":12034,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12035,"meta_title":12036,"meta_description":12040,"og_title":12041,"og_description":12042,"og_image":12043,"no_index":123},"Stylish Room Dividers to Enhance Your Space",{"link_type":64,"key":12019,"url":12020,"target":66},"c80d9b16-8522-42ce-a37a-917006617c44","https:\u002F\u002Fwww.archdaily.com\u002F976291\u002Ffive-room-dividers-that-separate-space-with-style",[],{},{"link_type":125},[],[],[],"2022-02-08T12:00:00+0000",{"dimensions":12029,"alt":34,"copyright":34,"url":12031,"id":12032,"edit":12033},{"width":12030,"height":12030},804,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2ea49337-7f1c-4efd-87ca-5df150ea9261_Screenshot+2023-10-26+at+09.48.54.png?auto=compress,format","ZTooBRIAAC0A53k7",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12037],{"type":37,"text":12038,"spans":12039,"direction":44},"Stylish Room Dividers to Enhance Your Space’s Look",[],[],[],[],{},{"id":12045,"uid":12046,"url":34,"type":9,"href":12047,"tags":12048,"first_publication_date":10145,"last_publication_date":9618,"slugs":12049,"linked_documents":12050,"lang":192,"alternate_languages":12051,"data":12052},"ZxgHYRoAAE4Axxw6","i-want-my-ctv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHYRoAAE4Axxw6%22%29+%5D%5D",[],[12046],[],[],{"title":12053,"external_link":12054,"slices":12057,"author_name":34,"author_position":34,"author_description":34,"author_image":12058,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12059,"contact_formid":34,"contact_title":12060,"contact_description":12061,"contact_cta":34,"url_form_triggers":12062,"category":1111,"date":12063,"featured_image":12064,"thumbnail":12067,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12070,"meta_title":12071,"meta_description":12074,"og_title":12075,"og_description":12076,"og_image":12077,"no_index":123},"I Want My CTV",{"link_type":64,"key":12055,"url":12056,"target":66},"10accabc-d11b-438e-9e31-4b8cbff06f47","https:\u002F\u002Fwww.cynopsis.com\u002Fcyncity\u002Fi-want-my-ctv\u002F",[],{},{"link_type":125},[],[],[],"2022-02-05T12:00:00+0000",{"dimensions":12065,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":12066},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12068,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":12069},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[12072],{"type":37,"text":12053,"spans":12073,"direction":44},[],[],[],[],{},{"id":12079,"uid":12080,"url":34,"type":9,"href":12081,"tags":12082,"first_publication_date":12083,"last_publication_date":12084,"slugs":12085,"linked_documents":12087,"lang":192,"alternate_languages":12088,"data":12089},"ZxgIKxoAAEUAxx3l","online-ads-cause-carbon-emissions-lets-do-something","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIKxoAAEUAxx3l%22%29+%5D%5D",[],"2024-10-22T20:38:54+0000","2025-01-23T10:49:36+0000",[12086],"tackling-carbon-emissions-from-online-ads",[],[],{"title":12090,"external_link":12091,"slices":12094,"author_name":34,"author_position":34,"author_description":34,"author_image":12095,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12096,"contact_formid":34,"contact_title":12097,"contact_description":12098,"contact_cta":34,"url_form_triggers":12099,"category":1111,"date":12100,"featured_image":12101,"thumbnail":12106,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12112,"meta_title":12113,"meta_description":12117,"og_title":12118,"og_description":12119,"og_image":12120,"no_index":123},"Tackling Carbon Emissions from Online Ads",{"link_type":64,"key":12092,"url":12093},"6352a15c-b5a0-4d5f-80a9-8a6840886b08","https:\u002F\u002Fwww.linkedin.com\u002Fpulse\u002Fonline-ads-cause-carbon-emissions-lets-do-something-john-goulding\u002F",[],{},{"link_type":125},[],[],[],"2022-02-04T00:00:00+0000",{"dimensions":12102,"alt":34,"copyright":34,"url":12103,"id":12104,"edit":12105},{"width":7166,"height":4557},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654122ce0b105250cf53c575_Group183.png?auto=compress,format","ZUEizgsQUlDPU8V1",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12107,"alt":34,"copyright":34,"url":12109,"id":12110,"edit":12111},{"width":3985,"height":12108},580,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F8c7af3d0-315d-4aeb-b342-875804427894_John.jpg?auto=compress,format","ZINnvhUAACsA3J04",{"x":41,"y":41,"zoom":140,"background":8360},[],[12114],{"type":37,"text":12115,"spans":12116,"direction":44},"Reducing Carbon Emissions from Online Ads",[],[],[],[],{},{"id":12122,"uid":12123,"url":34,"type":9,"href":12124,"tags":12125,"first_publication_date":12126,"last_publication_date":12127,"slugs":12128,"linked_documents":12129,"lang":192,"alternate_languages":12130,"data":12131},"ZxgI-BoAAEYAxx-d","miq-appoints-uk-strategy-director-to-drive-advanced-tv-offering","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI-BoAAEYAxx-d%22%29+%5D%5D",[],"2024-10-22T20:38:39+0000","2026-04-27T16:34:36+0000",[1295],[],[],{"title":12132,"external_link":12133,"slices":12134,"author_name":34,"author_position":34,"author_description":34,"author_image":12181,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":12182,"contact_formid":34,"contact_title":12183,"contact_description":12184,"contact_cta":34,"url_form_triggers":12185,"category":131,"date":12186,"featured_image":12187,"thumbnail":12193,"featured_description":12194,"show_updated_on":123,"hide_listing":34,"articles":12195,"meta_title":12196,"meta_description":12199,"og_title":12202,"og_description":12203,"og_image":12204,"no_index":123},"UK Strategy Director Drives Advanced TV",{"link_type":27},[12135],{"variation":30,"version":31,"items":12136,"primary":12137,"id":12180,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":12138,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[12139,12143,12146,12149,12152,12155,12158,12161,12163,12165,12167,12170,12172,12174],{"type":37,"text":12140,"spans":12141},"London, UK, February 2nd, 2022 – MiQ, the leading global programmatic media partner, today announced that Pierre de Lannoy has been named Strategy Director for the UK. De Lannoy will be responsible for powering MiQ’s UK product development and commercial solutions across performance, identity, and advanced TV. ",[12142],{"start":41,"end":351,"type":50},{"type":37,"text":12144,"spans":12145},"In his role, de Lannoy is tasked with restructuring the solutions team and developing MiQ’s business enablement by hiring experts in the field. By connecting sales, product, solution, and strategy, de Lannoy will help align processes to provide an industry-leading client experience and robust go to market strategy. De Lannoy will also be responsible for driving the upcoming implementation of MiQ’s latest range of post-cookie solutions, which are currently in development.",[],{"type":37,"text":12147,"spans":12148},"Connected TV (CTV) inventory has grown dramatically over the last year due to new streaming services and an increase in the volume of audiences cutting the cord. De Lannoy will oversee MiQ’s unique approach to connecting TV data in a holistic way to bring better programmatic activation across OTT and digital to its UK clients.",[],{"type":37,"text":12150,"spans":12151},"“2021 was the year of CTV advertising, and looks set to be a huge focus this year”, commented de Lannoy. “With almost 80 percent of advertisers looking to boost their ad investments across CTV compared to 2021 spending, cost, measurement and reach will remain the emphasis for CTV campaigns. But with growing competition in the space, marketers choose partners like MiQ who provide value added services, creative consultancy, analytics support and help with campaign planning through pre-flight intelligence and competitor mapping.”",[],{"type":37,"text":12153,"spans":12154},"De Lannoy brings over ten years’ experience in the media industry having held roles across marketing, product and operations. He first joined MiQ six years ago as Operations Manager, Strategy and Product Director, ANZ, before joining MiQ’s team in Canada as their VP of Product. During these initial roles, de Lannoy successfully delivered ATV and CTV solutions throughout ANZ and Canada. Before joining MiQ, de Lannoy was campaign executive at IPG MediaBrands, optimisation specialist at Xaxis and a Data Council Member of IAB Australia.",[],{"type":37,"text":12156,"spans":12157},"“During his time with MiQ, Pierre has proven himself second to none at building and taking TV-first solutions to market,” said Giles Ivey, EMEA CEO. “His strategic thinking and expert knowledge of the programmatic ecosystem, coupled with his client-first approach, has had a huge impact across the business, which will no doubt continue”.",[],{"type":37,"text":12159,"spans":12160},"“Experimenting with new identity solutions to prepare for the cookieless future and capitalising on CTV are some of the top priorities for advertisers this year,” continued Ivey. “Now, more than ever, advertisers want programmatic expertise to help reach the right audiences at the right times across all the right platforms. With over 10 years of experience we’re delighted that they continue to choose MiQ”",[],{"type":37,"text":11771,"spans":12162},[],{"type":1221,"text":439,"spans":12164},[],{"type":37,"text":11130,"spans":12166},[],{"type":37,"text":12168,"spans":12169},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named the Best Media Owner to work with in the UK in the IPA Digital Media Owner Survey spring 2021, was awarded the Most Effective Use of Data at the The Drum Digital Advertising Awards 2021 and the Most Effective Use of Data at the Drum Awards for Digital Industries 2021.",[],{"type":1221,"text":3206,"spans":12171},[],{"type":37,"text":11138,"spans":12173},[],{"type":37,"text":12175,"spans":12176},"Aga.Grzyb@octopusgrp.com",[12177],{"start":41,"end":49,"type":62,"data":12178},{"link_type":64,"url":12179},"mailto:Aga.Grzyb@octopusgrp.com","text_component$3eddfdb5-5f39-4de5-b54c-82c344d8221f",{},{"link_type":125},[],[],[],"2022-02-01T23:00:00+0000",{"dimensions":12188,"alt":12189,"copyright":34,"url":12190,"id":12191,"edit":12192},{"width":9071,"height":9167},"MiQ appoints UK Strategy Director to drive Advanced TV offering","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe5a2201c-b729-4f44-8753-b0c51c9015fb_Pierre_De_Lanoy-Appointment-header-1024x536.jpg?auto=format,compress","ZJ7xKhEAACEAdpHI",{"x":41,"y":41,"zoom":140,"background":8360},{},"Pierre de Lannoy brings extensive programmatic expertise to fuel growth across key solution area and build momentum in the UK",[],[12197],{"type":37,"text":12132,"spans":12198,"direction":44},[],[12200],{"type":37,"text":12140,"spans":12201,"direction":44},[],[],[],{},{"id":12206,"uid":12207,"url":34,"type":9,"href":12208,"tags":12209,"first_publication_date":12210,"last_publication_date":12211,"slugs":12212,"linked_documents":12214,"lang":192,"alternate_languages":12215,"data":12216},"ZxgH7hoAAEoAxx1d","expectations-from-2022-indian-budget","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH7hoAAEoAxx1d%22%29+%5D%5D",[],"2024-10-22T20:38:58+0000","2025-01-23T10:49:43+0000",[12213],"2022-indian-budget-expectations",[],[],{"title":12217,"external_link":12218,"slices":12221,"author_name":34,"author_position":34,"author_description":34,"author_image":12222,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12223,"contact_formid":34,"contact_title":12224,"contact_description":12225,"contact_cta":34,"url_form_triggers":12226,"category":1111,"date":12227,"featured_image":12228,"thumbnail":12235,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12240,"meta_title":12241,"meta_description":12245,"og_title":12246,"og_description":12247,"og_image":12248,"no_index":123},"2022 Indian Budget Expectations",{"link_type":64,"key":12219,"url":12220,"target":66},"bc706dc2-1d49-4600-b222-d67de9c8c508","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=xZ_P98dJd1E",[],{},{"link_type":125},[],[],[],"2022-01-31T12:00:00+0000",{"dimensions":12229,"alt":34,"copyright":34,"url":12232,"id":12233,"edit":12234},{"width":12230,"height":12231},882,680,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F134aca65-e2dd-4f5c-9f8a-73038883831d_News_Indian+Budget_Thumb.png?auto=format,compress","ZTkABxIAAC0A4nzv",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12236,"alt":34,"copyright":34,"url":12237,"id":12238,"edit":12239},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fbddbc9fe-96ca-4636-a7ee-19625502d71b_Expectations+from+2022+Indian+budget.jpg?auto=compress,format","ZdcoehEAACoA5YMT",{"x":41,"y":41,"zoom":140,"background":8360},[],[12242],{"type":37,"text":12243,"spans":12244,"direction":44},"Key Expectations from the 2022 Indian Budget",[],[],[],[],{},{"id":12250,"uid":12251,"url":34,"type":9,"href":12252,"tags":12253,"first_publication_date":12254,"last_publication_date":12254,"slugs":12255,"linked_documents":12256,"lang":192,"alternate_languages":12257,"data":12258},"ZxgINRoAAEQAxx36","tvs-reach--digitals-precision","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgINRoAAEQAxx36%22%29+%5D%5D",[],"2024-10-22T20:38:53+0000",[12251],[],[],{"title":12259,"external_link":12260,"slices":12263,"author_name":34,"author_position":34,"author_description":34,"author_image":12264,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12265,"contact_formid":34,"contact_title":12266,"contact_description":12267,"contact_cta":34,"url_form_triggers":12268,"category":1111,"date":12269,"featured_image":12270,"thumbnail":12273,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12277,"meta_title":12278,"meta_description":12279,"og_title":12280,"og_description":12281,"og_image":12282,"no_index":123},"TV’s reach & digital’s precision",{"link_type":64,"key":12261,"url":12262,"target":97},"3ae70736-f4ce-478c-beb9-9a4e7e45cbbc","https:\u002F\u002Fwww.exchange4media.com\u002Fadvertising-news\u002Freach-of-tv-precision-of-digital-how-connected-tv-opens-new-possibilities-for-marketers-117939.html",[],{},{"link_type":125},[],[],[],"2022-01-21T12:00:00+0000",{"dimensions":12271,"alt":34,"copyright":34,"url":11244,"id":11245,"edit":12272},{"width":301,"height":11243},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12274,"alt":34,"copyright":34,"url":12275,"id":11245,"edit":12276},{"width":301,"height":11243},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6537a3c40b105250cf53a3d7_wfh-and-open-source-tech.jpg?auto=compress,format",{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":12284,"uid":12285,"url":34,"type":9,"href":12286,"tags":12287,"first_publication_date":10031,"last_publication_date":11853,"slugs":12288,"linked_documents":12289,"lang":192,"alternate_languages":12290,"data":12291},"ZxgIPxoAAEwAxx4S","6-ways-to-retain-employees","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIPxoAAEwAxx4S%22%29+%5D%5D",[],[12285],[],[],{"title":12292,"external_link":12293,"slices":12296,"author_name":34,"author_position":34,"author_description":34,"author_image":12297,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12298,"contact_formid":34,"contact_title":12299,"contact_description":12300,"contact_cta":34,"url_form_triggers":12301,"category":1111,"date":12302,"featured_image":12303,"thumbnail":12309,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12314,"meta_title":12315,"meta_description":12319,"og_title":12320,"og_description":12321,"og_image":12322,"no_index":123},"6 Ways to Retain Employees",{"link_type":64,"key":12294,"url":12295,"target":66},"4ecda21e-7cd9-46d6-9aec-3b9cc8aaac03","https:\u002F\u002Fthepeoplemanagement.com\u002Fmany-reasons-people-quit-6-ways-to-make-them-stay-ramya-parashar-coo-miq\u002F",[],{},{"link_type":125},[],[],[],"2022-01-19T12:00:00+0000",{"dimensions":12304,"alt":34,"copyright":34,"url":12306,"id":12307,"edit":12308},{"width":12305,"height":12305},330,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a29640b105250cf53aca9_Screenshot2023-10-26at09.54.51.png?auto=format,compress","ZTopZAsQUlDPU6yp",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12310,"alt":34,"copyright":34,"url":12311,"id":12312,"edit":12313},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7a7d9693-4961-4af1-9754-00329c907999_6+ways+to+retain+employees.jpg?auto=compress,format","ZdcoeREAACgA5YMD",{"x":41,"y":41,"zoom":140,"background":8360},[],[12316],{"type":37,"text":12317,"spans":12318,"direction":44},"Top 6 Strategies for Employee Retention",[],[],[],[],{},{"id":12324,"uid":12325,"url":34,"type":9,"href":12326,"tags":12327,"first_publication_date":12328,"last_publication_date":12329,"slugs":12330,"linked_documents":12332,"lang":192,"alternate_languages":12333,"data":12334},"ZxgIrRoAAEMAxx7-","its-beginning-to-look-a-lot-like-the-holiday-shopping-season","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIrRoAAEMAxx7-%22%29+%5D%5D",[4836],"2024-10-22T20:38:45+0000","2025-01-23T10:49:39+0000",[12331],"holiday-shopping-season-preview",[],[],{"title":12335,"external_link":12336,"slices":12339,"author_name":34,"author_position":34,"author_description":34,"author_image":12340,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12341,"contact_formid":34,"contact_title":12342,"contact_description":12343,"contact_cta":34,"url_form_triggers":12344,"category":1111,"date":12345,"featured_image":12346,"thumbnail":12352,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12353,"meta_title":12354,"meta_description":12358,"og_title":12359,"og_description":12360,"og_image":12361,"no_index":123},"Holiday Shopping Season Preview",{"link_type":64,"key":12337,"url":12338,"target":66},"f3479665-b318-4dd3-bbf2-b83f34d0b44a","https:\u002F\u002Fwww.digitaldoughnut.com\u002Farticles\u002F2021\u002Fdecember-2021\u002Fit-s-beginning-to-look-a-lot-like-holiday-shopping",[],{},{"link_type":125},[],[],[],"2021-12-30T12:00:00+0000",{"dimensions":12347,"alt":34,"copyright":34,"url":12349,"id":12350,"edit":12351},{"width":12348,"height":12348},954,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a29fb0b105250cf53ace6_Screenshot2023-10-26at09.57.20.png?auto=format,compress","ZTop-wsQUlDPU6zm",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12355],{"type":37,"text":12356,"spans":12357,"direction":44},"Preview of the Holiday Shopping Season",[],[],[],[],{},{"id":12363,"uid":12364,"url":34,"type":9,"href":12365,"tags":12366,"first_publication_date":10363,"last_publication_date":12367,"slugs":12368,"linked_documents":12369,"lang":192,"alternate_languages":12370,"data":12371},"ZxgIlRoAAEsAxx7O","miq-and-black-talent-initiative-partner-to-launch-internship-program-in-canada","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIlRoAAEsAxx7O%22%29+%5D%5D",[],"2026-04-27T16:35:01+0000",[1295],[],[],{"title":12372,"external_link":12373,"slices":12374,"author_name":34,"author_position":34,"author_description":34,"author_image":12450,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":12451,"contact_formid":34,"contact_title":12452,"contact_description":12453,"contact_cta":34,"url_form_triggers":12454,"category":131,"date":12455,"featured_image":12456,"thumbnail":12462,"featured_description":12467,"show_updated_on":123,"hide_listing":34,"articles":12468,"meta_title":12469,"meta_description":12473,"og_title":12476,"og_description":12477,"og_image":12478,"no_index":123},"MiQ & Black Talent Initiative: Canadian Internship",{"link_type":27},[12375],{"variation":30,"version":31,"items":12376,"primary":12377,"id":12449,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":12378,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[12379,12383,12386,12389,12392,12395,12398,12401,12403,12405,12408,12411,12419,12421,12424,12427,12430,12435,12437,12440,12443],{"type":37,"text":12380,"spans":12381},"TORONTO – December 16, 2021 –  MiQ, a global programmatic media partner, today announces a partnership with Black Talent Initiative (BTI), a not-for-profit community focused on advancing Black talent in Canada. ",[12382],{"start":41,"end":933,"type":50},{"type":37,"text":12384,"spans":12385},"Through this partnership, MiQ will be onboarding three new internship positions, featuring hands-on experience in Sales, Account Management, Trading and Operations. The 12-week program kicks off in May 2022, and offers paid internship opportunities for those interested in tech and are part of BTI’s diverse community of Black professionals.  ",[],{"type":37,"text":12387,"spans":12388},"This collaboration is committed to supporting equitable opportunities for career growth, and access to mentorship and networking for Black students and entry-level professionals who are experiencing systemic barriers and challenges when attempting to secure career development opportunities in the tech industry.",[],{"type":37,"text":12390,"spans":12391},"“We recognize that there is an acute underrepresentation of BIPOC employees across the tech industry,” said Alfie Atkinson, CEO, MiQ Canada. “By partnering with BTI, we believe we can work together to create opportunities and foster a culture where BIPOC talent can succeed and thrive.”",[],{"type":37,"text":12393,"spans":12394},"The Black Talent Initiative’s mission is to champion an equitable system for Black professionals in the business industry through resources, mentorship and opportunities. ",[],{"type":37,"text":12396,"spans":12397},"“MiQ is one of the most innovative and fastest-growing companies in marketing globally, but they are more than just data scientists,” said Mark Harrison, Founder, Black Talent Initiative. “What attracted me to MiQ was that they have been very engaged with the human side of our industry. I know their pursuit of Inclusion and Diversity would not be a superficial journey. The Black Talent Initiative and MiQ are venturing to where our north stars align. Together, we are heading to a world where inclusion in the workplace is central to organizational culture.”",[],{"type":37,"text":12399,"spans":12400},"The internship program will set goals, development opportunities, and interactive initiatives, which will lead to a direct contribution to MiQ’s business goals.",[],{"type":37,"text":10523,"spans":12402},[],{"type":1221,"text":439,"spans":12404},[],{"type":37,"text":12406,"spans":12407},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit MIQ.  ",[],{"type":1221,"text":12409,"spans":12410},"About Black Talent Initiative ",[],{"type":37,"text":12412,"spans":12413},"A volunteer-led, grassroots organization with a mission to create an equitable system in which Black professionals can discover opportunities and succeed in the workplace, and a vision to build a business environment free of workplace racism where Black talent can thrive. The Black Talent Initiative champions equity by reshaping career opportunities for Black professionals in the workplace through partnerships, community building, programming and other development opportunities dedicated to supporting Black talent who are in phases of transition in their careers. For more information, please visit https:\u002F\u002Fblacktalentinitiative.network\u002F. ",[12414],{"start":12415,"end":12416,"type":62,"data":12417},605,643,{"link_type":64,"url":12418},"https:\u002F\u002Fblacktalentinitiative.network\u002F",{"type":37,"text":3215,"spans":12420},[],{"type":1221,"text":12422,"spans":12423},"Media Contacts",[],{"type":37,"text":12425,"spans":12426},"Jihan Aziz",[],{"type":37,"text":12428,"spans":12429},"Marketing Manager, MiQ Canada ",[],{"type":37,"text":12431,"spans":12432},"jihan.aziz@miqdigital.com ",[12433],{"start":41,"end":565,"type":62,"data":12434},{"link_type":64,"url":2044},{"type":37,"text":3215,"spans":12436},[],{"type":37,"text":12438,"spans":12439},"Lushwana Anderson-Stewart",[],{"type":37,"text":12441,"spans":12442},"Marketing Partnerships Coordinator, BTI ",[],{"type":37,"text":12444,"spans":12445},"lushwana.anderson-stewart@blacktalentinitiative.network   ",[12446],{"start":41,"end":2203,"type":62,"data":12447},{"link_type":64,"url":12448},"mailto:lushwana.anderson-stewart@blacktalentinitiative.network","text_component$cbb4fa8c-c9e7-48b6-bafc-9407e5f8236c",{},{"link_type":125},[],[],[],"2021-12-15T23:00:00+0000",{"dimensions":12457,"alt":12458,"copyright":34,"url":12459,"id":12460,"edit":12461},{"width":8926,"height":2055},"MiQ and Black Talent Initiative partner to launch internship program in Canada","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F18983ff6-3d15-4f9c-8d10-4eff23dbafcc_MiQxBTI_Social-V1Newsletter-1920x960.jpg?auto=format,compress","ZJ7yBxEAACEAdpXx",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":12463,"alt":34,"copyright":34,"url":12464,"id":12465,"edit":12466},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb9f46ff2-54ef-4d98-91ac-23aba3e90006_MiQ+and+Black+Talent+Initiative+partner+to+launch+internship+program+in+Canada.jpg?auto=format,compress","ZdcoeREAACsA5YMH",{"x":41,"y":41,"zoom":140,"background":8360},"Partnership is committed to empowering Black tech leaders of today and tomorrow",[],[12470],{"type":37,"text":12471,"spans":12472,"direction":44},"Launching the MiQ & Black Talent Initiative Internship",[],[12474],{"type":37,"text":12380,"spans":12475,"direction":44},[],[],[],{},{"id":12480,"uid":12481,"url":34,"type":9,"href":12482,"tags":12483,"first_publication_date":12484,"last_publication_date":12485,"slugs":12486,"linked_documents":12488,"lang":192,"alternate_languages":12489,"data":12490},"ZxgHNxoAAEAAxxve","digital-ad-spend-on-programmatic-set-to-increase-by-90-by-2025","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHNxoAAEAAxxve%22%29+%5D%5D",[4836],"2024-10-22T20:39:10+0000","2025-01-23T10:49:54+0000",[12487],"programmatic-ad-spend-to-surge-by-2025",[],[],{"title":12491,"external_link":12492,"slices":12495,"author_name":34,"author_position":34,"author_description":34,"author_image":12496,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12497,"contact_formid":34,"contact_title":12498,"contact_description":12499,"contact_cta":34,"url_form_triggers":12500,"category":1111,"date":12501,"featured_image":12502,"thumbnail":12508,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12509,"meta_title":12510,"meta_description":12513,"og_title":12514,"og_description":12515,"og_image":12516,"no_index":123},"Programmatic Ad Spend to Surge by 2025",{"link_type":64,"key":12493,"url":12494,"target":97},"08aa55b4-5b5e-439a-b25c-44febfe80b83","https:\u002F\u002Fperformancein.com\u002Fnews\u002F2021\u002F12\u002F08\u002Fprogrammatic-predicted-to-increase-to-90-of-spend-by-2025\u002F",[],{},{"link_type":125},[],[],[],"2021-12-08T12:00:00+0000",{"dimensions":12503,"alt":34,"copyright":34,"url":12505,"id":12506,"edit":12507},{"width":12504,"height":7049},896,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6538fbce0b105250cf53a48e_shutterstock_1793104198.jpg?auto=format,compress","ZTj7zgsQUlDPU6SO",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12511],{"type":37,"text":12491,"spans":12512,"direction":44},[],[],[],[],{},{"id":12518,"uid":12519,"url":34,"type":9,"href":12520,"tags":12521,"first_publication_date":12522,"last_publication_date":11974,"slugs":12523,"linked_documents":12525,"lang":192,"alternate_languages":12526,"data":12527},"ZxgJHRoAAEsAxx_p","a-year-of-lockdowns-consumer-spending-habits","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJHRoAAEsAxx_p%22%29+%5D%5D",[],"2024-10-22T20:38:35+0000",[12524],"covid-19-lockdowns-consumer-spending-trends",[],[],{"title":12528,"external_link":12529,"slices":12532,"author_name":34,"author_position":34,"author_description":34,"author_image":12533,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12534,"contact_formid":34,"contact_title":12535,"contact_description":12536,"contact_cta":34,"url_form_triggers":12537,"category":1111,"date":12538,"featured_image":12539,"thumbnail":12545,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12546,"meta_title":12547,"meta_description":12551,"og_title":12552,"og_description":12553,"og_image":12554,"no_index":123},"COVID-19 Lockdowns: Consumer Spending Trends",{"link_type":64,"key":12530,"url":12531,"target":66},"de71e88e-91a2-40cd-8735-0eb28be7002a","https:\u002F\u002Fwww.digitaldoughnut.com\u002Farticles\u002F2021\u002Fnovember-2021\u002Fa-year-of-lockdowns-consumer-spending-habits",[],{},{"link_type":125},[],[],[],"2021-11-26T12:00:00+0000",{"dimensions":12540,"alt":34,"copyright":34,"url":12542,"id":12543,"edit":12544},{"width":12541,"height":12541},966,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2a760b105250cf53ad0f_Screenshot2023-10-26at09.59.25.png?auto=format,compress","ZToqdgsQUlDPU60P",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12548],{"type":37,"text":12549,"spans":12550,"direction":44},"Consumer Spending Trends Post-COVID Lockdowns",[],[],[],[],{},{"id":12556,"uid":12557,"url":34,"type":9,"href":12558,"tags":12559,"first_publication_date":12560,"last_publication_date":12561,"slugs":12562,"linked_documents":12564,"lang":192,"alternate_languages":12565,"data":12566},"ZxgJKxoAAEUAxyAG","partnerships-with-local-players-are-key-for-global-brands-marketing-to-china","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJKxoAAEUAxyAG%22%29+%5D%5D",[],"2024-10-22T20:38:34+0000","2025-01-23T10:49:46+0000",[12563],"key-for-global-brands-marketing-to-china",[],[],{"title":12567,"external_link":12568,"slices":12571,"author_name":34,"author_position":34,"author_description":34,"author_image":12572,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12573,"contact_formid":34,"contact_title":12574,"contact_description":12575,"contact_cta":34,"url_form_triggers":12576,"category":1111,"date":12577,"featured_image":12578,"thumbnail":12583,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12584,"meta_title":12585,"meta_description":12589,"og_title":12590,"og_description":12591,"og_image":12592,"no_index":123},"Key for Global Brands Marketing to China",{"link_type":64,"key":12569,"url":12570,"target":66},"8f01d0b2-f05f-4d9a-8844-27952ded7437","https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fgarydrenik\u002F2021\u002F11\u002F17\u002Fpartnerships-with-local-players-are-key-for-global-brands-marketing-to-china\u002F?sh=2e8798da1e99",[],{},{"link_type":125},[],[],[],"2021-11-17T12:00:00+0000",{"dimensions":12579,"alt":34,"copyright":34,"url":12580,"id":12581,"edit":12582},{"width":4030,"height":4030},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2ae00b105250cf53ad3a_Screenshot2023-10-26at10.01.07.png?auto=format,compress","ZToq4AsQUlDPU606",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12586],{"type":37,"text":12587,"spans":12588,"direction":44},"Essential Partnerships for Global Brands in China",[],[],[],[],{},{"id":12594,"uid":12595,"url":34,"type":9,"href":12596,"tags":12597,"first_publication_date":8381,"last_publication_date":12598,"slugs":12599,"linked_documents":12601,"lang":192,"alternate_languages":12602,"data":12603},"ZxgIaxoAAEcAxx5s","programmatic-in-china-is-now-a-50-billion-a-year-industry","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIaxoAAEcAxx5s%22%29+%5D%5D",[],"2025-01-23T10:49:51+0000",[12600],"chinas-50b-programmatic-industry",[],[],{"title":12604,"external_link":12605,"slices":12608,"author_name":34,"author_position":34,"author_description":34,"author_image":12609,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12610,"contact_formid":34,"contact_title":12611,"contact_description":12612,"contact_cta":34,"url_form_triggers":12613,"category":1111,"date":12614,"featured_image":12615,"thumbnail":12622,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12623,"meta_title":12624,"meta_description":12627,"og_title":12628,"og_description":12629,"og_image":12630,"no_index":123},"China's $50B Programmatic Industry",{"link_type":64,"key":12606,"url":12607,"target":66},"a9da3b14-b9e5-4b06-b3c4-7ba968c8e558","https:\u002F\u002Ftechnologymagazine.com\u002Fdata-and-data-analytics\u002Fprogrammatic-china-now-dollar50-billion-year-industry",[],{},{"link_type":125},[],[],[],"2021-11-16T12:00:00+0000",{"dimensions":12616,"alt":34,"copyright":34,"url":12619,"id":12620,"edit":12621},{"width":12617,"height":12618},950,948,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2b450b105250cf53ad66_Screenshot2023-10-26at10.02.52.png?auto=format,compress","ZTorRQsQUlDPU61m",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12625],{"type":37,"text":12604,"spans":12626,"direction":44},[],[],[],[],{},{"id":12632,"uid":12633,"url":34,"type":9,"href":12634,"tags":12635,"first_publication_date":12636,"last_publication_date":11522,"slugs":12637,"linked_documents":12639,"lang":192,"alternate_languages":12640,"data":12641},"ZxgGcBoAAEcAxxo7","miq-appoints-media-agency-veteran-as-first-executive-vice-president-of-global-clients-news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGcBoAAEcAxxo7%22%29+%5D%5D",[],"2024-10-22T20:39:24+0000",[12638],"media-agency-veteran-as-evp-of-global-clients",[],[],{"title":12642,"external_link":12643,"slices":12646,"author_name":34,"author_position":34,"author_description":34,"author_image":12647,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12648,"contact_formid":34,"contact_title":12649,"contact_description":12650,"contact_cta":34,"url_form_triggers":12651,"category":1111,"date":12652,"featured_image":12653,"thumbnail":12656,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12659,"meta_title":12660,"meta_description":12664,"og_title":12665,"og_description":12666,"og_image":12667,"no_index":123},"Media Agency Veteran as EVP of Global Clients",{"link_type":64,"key":12644,"url":12645,"target":66},"c406d8bc-d937-4c68-9bd8-1248dc8ecc21","https:\u002F\u002Fmarkets.businessinsider.com\u002Fnews\u002Fstocks\u002Fmiq-appoints-media-agency-veteran-as-first-executive-vice-president-of-global-clients-1030413178",[],{},{"link_type":125},[],[],[],"2021-11-05T00:00:00+0000",{"dimensions":12654,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":12655},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":12657,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":12658},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[12661],{"type":37,"text":12662,"spans":12663,"direction":44},"Media Agency Veteran Appointed EVP of Global Clients",[],[],[],[],{},{"id":12669,"uid":12670,"url":34,"type":9,"href":12671,"tags":12672,"first_publication_date":12673,"last_publication_date":12674,"slugs":12675,"linked_documents":12677,"lang":192,"alternate_languages":12678,"data":12679},"ZxgHBxoAAEAAxxt8","ad-land-talent-indies-vs-in-house","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHBxoAAEAAxxt8%22%29+%5D%5D",[],"2024-10-22T20:39:14+0000","2025-01-23T10:48:26+0000",[12676],"indies-vs-in-house-ad-land-talent-trends",[],[],{"title":12680,"external_link":12681,"slices":12684,"author_name":34,"author_position":34,"author_description":34,"author_image":12685,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12686,"contact_formid":34,"contact_title":12687,"contact_description":12688,"contact_cta":34,"url_form_triggers":12689,"category":1111,"date":12690,"featured_image":12691,"thumbnail":12698,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12699,"meta_title":12700,"meta_description":12704,"og_title":12705,"og_description":12706,"og_image":12707,"no_index":123},"Indies vs In-house: Ad Land Talent Trends",{"link_type":64,"key":12682,"url":12683,"target":66},"b64c6723-18c8-4810-9aa6-8e9382a26fb9","https:\u002F\u002Fwww.globalbankingandfinance.com\u002Fad-land-talent-indies-vs-in-house\u002F",[],{},{"link_type":125},[],[],[],"2021-11-02T12:00:00+0000",{"dimensions":12692,"alt":34,"copyright":34,"url":12695,"id":12696,"edit":12697},{"width":12693,"height":12694},1106,1004,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2bd50b105250cf53ada3_Screenshot2023-10-26at10.05.16.png?auto=format,compress","ZTor1QsQUlDPU62j",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12701],{"type":37,"text":12702,"spans":12703,"direction":44},"Indies vs In-house Talent in Ad Land",[],[],[],[],{},{"id":12709,"uid":12710,"url":34,"type":9,"href":12711,"tags":12712,"first_publication_date":8381,"last_publication_date":12329,"slugs":12713,"linked_documents":12715,"lang":192,"alternate_languages":12716,"data":12717},"ZxgIYhoAAEUAxx5Y","programmatic-in-china-is-the-advertising-opportunity-of-the-decade","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIYhoAAEUAxx5Y%22%29+%5D%5D",[],[12714],"programmatic-in-china-advertising-opportunity",[],[],{"title":12718,"external_link":12719,"slices":12722,"author_name":34,"author_position":34,"author_description":34,"author_image":12723,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12724,"contact_formid":34,"contact_title":12725,"contact_description":12726,"contact_cta":34,"url_form_triggers":12727,"category":1111,"date":12728,"featured_image":12729,"thumbnail":12736,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12737,"meta_title":12738,"meta_description":12742,"og_title":12743,"og_description":12744,"og_image":12745,"no_index":123},"Programmatic in China: Advertising Opportunity",{"link_type":64,"key":12720,"url":12721,"target":66},"57833cd4-c06e-44ad-b815-95c9cf1ac2be","https:\u002F\u002Fnewdigitalage.co\u002Fprogrammatic\u002Fprogrammatic-in-china-is-the-advertising-opportunity-of-the-decade\u002F",[],{},{"link_type":125},[],[],[],"2021-10-25T11:00:00+0000",{"dimensions":12730,"alt":34,"copyright":34,"url":12733,"id":12734,"edit":12735},{"width":12731,"height":12732},938,920,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2c480b105250cf53adcf_Screenshot2023-10-26at10.07.10.png?auto=format,compress","ZTosSAsQUlDPU63P",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12739],{"type":37,"text":12740,"spans":12741,"direction":44},"Programmatic Advertising Opportunities in China",[],[],[],[],{},{"id":12747,"uid":12748,"url":34,"type":9,"href":12749,"tags":12750,"first_publication_date":9502,"last_publication_date":9190,"slugs":12751,"linked_documents":12752,"lang":192,"alternate_languages":12753,"data":12754},"ZxgH5BoAAEIAxx1K","miq-launches-new-programmatic-media-creative-studio-for-south-east-asia-market","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH5BoAAEIAxx1K%22%29+%5D%5D",[],[1295],[],[],{"title":12755,"external_link":12756,"slices":12757,"author_name":34,"author_position":34,"author_description":34,"author_image":12807,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":12808,"contact_formid":34,"contact_title":12809,"contact_description":12810,"contact_cta":34,"url_form_triggers":12811,"category":131,"date":12812,"featured_image":12813,"thumbnail":12819,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":12822,"meta_title":12823,"meta_description":12826,"og_title":12829,"og_description":12830,"og_image":12831,"no_index":123},"New Programmatic Studio for Southeast Asia",{"link_type":27},[12758],{"variation":30,"version":31,"items":12759,"primary":12760,"id":12806,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":12761,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[12762,12766,12769,12772,12775,12778,12781,12784,12787,12793,12795,12798,12801],{"type":37,"text":12763,"spans":12764},"25 October 2021: MiQ today announced the launch of its new suite of programmatic creative solutions, delivering innovative multi-screen campaign assets for the South-East Asian market.",[12765],{"start":41,"end":238,"type":50},{"type":37,"text":12767,"spans":12768},"The creative studio, to be based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.",[],{"type":37,"text":12770,"spans":12771},"Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and re-purposing them for multi-screen, omnichannel activation.",[],{"type":37,"text":12773,"spans":12774},"MiQ’s expert creative in-house team is able to help with all advertisers’ display creative needs across its programmatic solutions of Performance, Time and Place, and High Impact Branding. For Performance, MiQ offers formats that have proven high engagement rates such as Social Boost, Chatbots and Games. Time and Place formats take mobile location data feeds for store or GPS locator features alongside MiQ’s High Impact Branding suite of Stories, Carousels and Interactive videos.",[],{"type":37,"text":12776,"spans":12777},"Services include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.",[],{"type":37,"text":12779,"spans":12780},"MiQ’s Managing Director, SEA, Marcus D’Souza, said: “We’ve seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results, and our suite of solutions is built to help them achieve that. As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behaviour for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients.”",[],{"type":37,"text":12782,"spans":12783},"MiQ’s Head of Product and Analytics, SEA, David Whiteley said” “We have built out a creative studio to meet the growing demands of our clients and have specialised teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”",[],{"type":37,"text":12785,"spans":12786},"The creative studio will be based in Singapore but will service all of South-East Asia.",[],{"type":37,"text":12788,"spans":12789},"For more information, visit MiQ Creative solutions SEA.",[12790],{"start":933,"end":2188,"type":62,"data":12791},{"link_type":64,"url":12792},"https:\u002F\u002Fmarketing.wearemiq.com\u002Fmiq_creative_solutions_sea",{"type":1221,"text":439,"spans":12794},[],{"type":37,"text":12796,"spans":12797},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit MIQ.",[],{"type":1221,"text":12799,"spans":12800},"Media Contact:",[],{"type":37,"text":12802,"spans":12803},"Rochelle Burbury\nThird Avenue Consulting\n0408 774 577\nrochelle@thirdavenue.com.au",[12804],{"start":2188,"end":2952,"type":62,"data":12805},{"link_type":64,"url":768},"text_component$d3d9bcf8-b03b-4d51-9628-00235cb5d36b",{},{"link_type":125},[],[],[],"2021-10-24T22:00:00+0000",{"dimensions":12814,"alt":12815,"copyright":34,"url":12816,"id":12817,"edit":12818},{"width":9071,"height":9072},"MiQ launches new programmatic media creative studio for South-East Asia market","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F6e174715-1cdf-40d6-b42f-35bd19d79a39_PR-CreativeSolutions_SEA-blog-1024x535.jpg?auto=format,compress","ZJ7yuxEAACIAdplH",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":12820,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":12821},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[12824],{"type":37,"text":12755,"spans":12825,"direction":44},[],[12827],{"type":37,"text":12767,"spans":12828,"direction":44},[],[],[],{},{"id":12833,"uid":12834,"url":34,"type":9,"href":12835,"tags":12836,"first_publication_date":9383,"last_publication_date":12837,"slugs":12838,"linked_documents":12839,"lang":192,"alternate_languages":12840,"data":12841},"ZxgIthoAAE4Axx8S","hivestack-and-miq-announce-partnership-for-programmatic-digital-out-of-home-dooh","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIthoAAE4Axx8S%22%29+%5D%5D",[],"2026-04-27T16:34:47+0000",[1295],[],[],{"title":12842,"external_link":12843,"slices":12844,"author_name":34,"author_position":34,"author_description":34,"author_image":12917,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":12918,"contact_formid":34,"contact_title":12919,"contact_description":12920,"contact_cta":34,"url_form_triggers":12921,"category":131,"date":12922,"featured_image":12923,"thumbnail":12929,"featured_description":12932,"show_updated_on":123,"hide_listing":34,"articles":12933,"meta_title":12934,"meta_description":12937,"og_title":12940,"og_description":12941,"og_image":12942,"no_index":123},"Partnership for Programmatic DOOH",{"link_type":27},[12845],{"variation":30,"version":31,"items":12846,"primary":12847,"id":12916,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":12848,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[12849,12856,12859,12862,12865,12868,12871,12873,12875,12877,12879,12882,12887,12890,12893,12896,12902,12904,12907,12910],{"type":37,"text":12850,"spans":12851},"MONTREAL, CANADA- October 13, 2021 – Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading.",[12852,12853],{"start":41,"end":534,"type":50},{"start":1402,"end":752,"type":62,"data":12854},{"link_type":64,"url":12855},"https:\u002F\u002Fhivestack.com\u002F",{"type":37,"text":12857,"spans":12858},"Through this partnership, MiQ will use the Hivestack Demand Side Platform (DSP)  in addition to omnichannel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. The partnership represents the joining of forces of two data-agnostic, results-focused global businesses to drive the future of programmatic DOOH together.",[],{"type":37,"text":12860,"spans":12861},"As a leading programmatic partner for agencies and brands, MiQ is expanding into the programmatic DOOH space to reinforce their position in the marketplace and continue to offer best in-class data decisioning for marketers. With its market-leading, global SSP, Hivestack will offer MiQ access to access a worldwide network of premium DOOH inventory.",[],{"type":37,"text":12863,"spans":12864},"“In what has been a challenging year for most marketers, the out of home (OOH) industry has demonstrated its ability to innovate, while programmatic DOOH is quickly becoming a critical component in a marketers digital strategy,” said Jason Furlano, SVP commercial, MiQ Canada. “With the added benefits of data and technology in OOH, brands and agencies now have unprecedented audience targeting capabilities allowing a more precise and efficient way to reach their customers throughout their OOH journey.”",[],{"type":37,"text":12866,"spans":12867},"“The partnership between Hivestack and MiQ is an incredibly exciting development for the programmatic digital out of home landscape globally,” commented Nigel Clarkson, Global Chief Revenue Officer, Hivestack. “As world leaders in data and technology, MiQ is perfectly positioned to drive programmatic DOOH innovation for brands and agencies by accessing Hivestack’s best in class SSP, opening up the possibility to access the largest network of premium DOOH inventory across the globe.”",[],{"type":37,"text":12869,"spans":12870},"—–",[],{"type":1221,"text":439,"spans":12872},[],{"type":37,"text":10305,"spans":12874},[],{"type":1221,"text":12799,"spans":12876},[],{"type":37,"text":12425,"spans":12878},[],{"type":37,"text":12880,"spans":12881},"Marketing Manager, MiQ",[],{"type":37,"text":12883,"spans":12884},"jihan.aziz@miqdigital.com",[12885],{"start":41,"end":565,"type":62,"data":12886},{"link_type":64,"url":2044},{"type":1221,"text":12888,"spans":12889},"About Hivestack",[],{"type":37,"text":12891,"spans":12892},"Hivestack is the global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns. Attribution is central to Hivestack’s platform, offering buyers and sellers the ability to measure business outcomes at all stages of the consumer sales funnel.",[],{"type":37,"text":12894,"spans":12895},"Hivestack is headquartered in Montreal, Canada, and has global operations in Toronto, Tokyo, London, Spain, Germany, France, Italy, New York, Mexico City, Shanghai, Singapore, Sydney and Guadalajara.",[],{"type":37,"text":12897,"spans":12898},"For more information, please visit https:\u002F\u002Fwww.hivestack.com or follow us on LinkedIn, Twitter and Facebook @hivestack",[12899],{"start":532,"end":5890,"type":62,"data":12900},{"link_type":64,"url":12901},"https:\u002F\u002Fwww.hivestack.com\u002F",{"type":1221,"text":12799,"spans":12903},[],{"type":37,"text":12905,"spans":12906},"Ginny Bourne",[],{"type":37,"text":12908,"spans":12909},"Marketing Director, EMEA",[],{"type":37,"text":12911,"spans":12912},"ginny@hivestack.com",[12913],{"start":41,"end":691,"type":62,"data":12914},{"link_type":64,"url":12915},"mailto:ginny@hivestack.com","text_component$33206118-2769-4f82-b5d6-5195ddd6a641",{},{"link_type":125},[],[],[],"2021-10-22T22:00:00+0000",{"dimensions":12924,"alt":12925,"copyright":34,"url":12926,"id":12927,"edit":12928},{"width":8926,"height":8927},"Hivestack and MiQ announce partnership for programmatic digital-out-of-home (DOOH)Hivestack and MiQ announce partnership for programmatic digital-out-of-home (DOOH)","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F33734139-74fe-4bc7-9a2b-a602320b24dc_MIQXHIVESTACK-1920x1005.jpg?auto=format,compress","ZJ7zlBEAACEAdp1t",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":12930,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":12931},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},"World leading, global data and technology businesses combine forces to drive the future of programmatic DOOH",[],[12935],{"type":37,"text":12842,"spans":12936,"direction":44},[],[12938],{"type":37,"text":12850,"spans":12939,"direction":44},[],[],[],{},{"id":12944,"uid":12945,"url":34,"type":9,"href":12946,"tags":12947,"first_publication_date":12083,"last_publication_date":11853,"slugs":12948,"linked_documents":12950,"lang":192,"alternate_languages":12951,"data":12952},"ZxgIMRoAAE0Axx3v","how-to-unwrap-new-consumer-behaviours-in-time-for-the-holidays","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIMRoAAE0Axx3v%22%29+%5D%5D",[],[12949],"unwrap-new-consumer-behaviours-for-the-holidays",[],[],{"title":12953,"external_link":12954,"slices":12957,"author_name":34,"author_position":34,"author_description":34,"author_image":12958,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12959,"contact_formid":34,"contact_title":12960,"contact_description":12961,"contact_cta":34,"url_form_triggers":12962,"category":1111,"date":12963,"featured_image":12964,"thumbnail":12970,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":12971,"meta_title":12972,"meta_description":12976,"og_title":12977,"og_description":12978,"og_image":12979,"no_index":123},"Unwrap New Consumer Behaviours for the Holidays",{"link_type":64,"key":12955,"url":12956,"target":66},"56f1fb50-ea96-4001-92c5-d4bf8d5e2112","https:\u002F\u002Fwww.digitaldoughnut.com\u002Farticles\u002F2021\u002Foctober-2021\u002Fhow-to-unwrap-new-consumer-behaviours",[],{},{"link_type":125},[],[],[],"2021-10-21T11:00:00+0000",{"dimensions":12965,"alt":34,"copyright":34,"url":12967,"id":12968,"edit":12969},{"width":12966,"height":12617},1132,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2cf10b105250cf53ae1a_Screenshot2023-10-26at10.09.55.png?auto=format,compress","ZTos8QsQUlDPU64a",{"x":41,"y":41,"zoom":140,"background":141},{},[],[12973],{"type":37,"text":12974,"spans":12975,"direction":44},"Unveiling New Consumer Behaviours for the Holidays",[],[],[],[],{},{"id":12981,"uid":12982,"url":34,"type":9,"href":12983,"tags":12984,"first_publication_date":12985,"last_publication_date":11974,"slugs":12986,"linked_documents":12988,"lang":192,"alternate_languages":12989,"data":12990},"ZxgG7BoAAEwAxxs_","sky-glass-means-the-end-of-dishes-but-at-what-cost","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG7BoAAEwAxxs_%22%29+%5D%5D",[],"2024-10-22T20:39:16+0000",[12987],"sky-glass-the-end-of-dishes-and-its-cost",[],[],{"title":12991,"external_link":12992,"slices":12995,"author_name":34,"author_position":34,"author_description":34,"author_image":12996,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":12997,"contact_formid":34,"contact_title":12998,"contact_description":12999,"contact_cta":34,"url_form_triggers":13000,"category":1111,"date":13001,"featured_image":13002,"thumbnail":13009,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13010,"meta_title":13011,"meta_description":13015,"og_title":13016,"og_description":13017,"og_image":13018,"no_index":123},"Sky Glass: The End of Dishes and Its Cost",{"link_type":64,"key":12993,"url":12994,"target":66},"b27d81a9-e4b4-4155-90f3-35c495a34007","https:\u002F\u002Fwww.wired.co.uk\u002Farticle\u002Fsky-glass",[],{},{"link_type":125},[],[],[],"2021-10-12T11:00:00+0000",{"dimensions":13003,"alt":34,"copyright":34,"url":13006,"id":13007,"edit":13008},{"width":13004,"height":13005},1346,1100,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2d480b105250cf53ae3b_Screenshot2023-10-26at10.11.25.png?auto=format,compress","ZTotSAsQUlDPU647",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13012],{"type":37,"text":13013,"spans":13014,"direction":44},"Sky Glass: The Cost of Ending Traditional TV Dishes",[],[],[],[],{},{"id":13020,"uid":13021,"url":34,"type":9,"href":13022,"tags":13023,"first_publication_date":12328,"last_publication_date":13024,"slugs":13025,"linked_documents":13027,"lang":192,"alternate_languages":13028,"data":13029},"ZxgIqBoAAEsAxx70","over-73-million-people-watched-the-first-debate-on-tv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIqBoAAEsAxx70%22%29+%5D%5D",[],"2025-01-23T10:49:59+0000",[13026],"first-us-presidential-debate-figures",[],[],{"title":13030,"external_link":13031,"slices":13034,"author_name":34,"author_position":34,"author_description":34,"author_image":13035,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13036,"contact_formid":34,"contact_title":13037,"contact_description":13038,"contact_cta":34,"url_form_triggers":13039,"category":1111,"date":13040,"featured_image":13041,"thumbnail":13048,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13052,"meta_title":13053,"meta_description":13057,"og_title":13058,"og_description":13059,"og_image":13060,"no_index":123},"First US Presidential Debate Figures",{"link_type":64,"key":13032,"url":13033,"target":66},"f781a636-dea9-43aa-b8c1-6ae5d8d2bb2b","https:\u002F\u002Fwww.axios.com\u002F2020\u002F09\u002F30\u002Fdebate-tv-ratings-trump-biden?utm_campaign=2020_US_PRMentions&utm_source=Press%20Mention",[],{},{"link_type":125},[],[],[],"2021-09-30T11:00:00+0000",{"dimensions":13042,"alt":34,"copyright":34,"url":13045,"id":13046,"edit":13047},{"width":13043,"height":13044},1592,988,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a6dfe0b105250cf53b4f5_Screenshot2023-10-26at14.47.33.png?auto=format,compress","ZTpt_gsQUlDPU7T1",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13049,"alt":34,"copyright":34,"url":13050,"id":7345,"edit":13051},{"width":3983,"height":371},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7ce24196-6eb0-4313-9443-d0bd50be970f_MiQ+Makes+End-to-End_+Carbon+Neutral+Digital+Advertising+Campaigns+a+Reality.jpg?auto=compress,format",{"x":41,"y":41,"zoom":140,"background":8360},[],[13054],{"type":37,"text":13055,"spans":13056,"direction":44},"Over 73 Million Viewers Watched the First Debate on TV",[],[],[],[],{},{"id":13062,"uid":13063,"url":34,"type":9,"href":13064,"tags":13065,"first_publication_date":13066,"last_publication_date":13066,"slugs":13067,"linked_documents":13068,"lang":192,"alternate_languages":13069,"data":13070},"ZxgI6hoAAEAAxx-A","the-north-south-divide-bursting-the-london-bubble","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI6hoAAEAAxx-A%22%29+%5D%5D",[],"2024-10-22T20:38:40+0000",[13063],[],[],{"title":13071,"external_link":13072,"slices":13075,"author_name":34,"author_position":34,"author_description":34,"author_image":13076,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13077,"contact_formid":34,"contact_title":13078,"contact_description":13079,"contact_cta":34,"url_form_triggers":13080,"category":1111,"date":13081,"featured_image":13082,"thumbnail":13087,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13088,"meta_title":13089,"meta_description":13090,"og_title":13091,"og_description":13092,"og_image":13093,"no_index":123},"The North-South divide: Bursting the London bubble",{"link_type":64,"key":13073,"url":13074,"target":66},"9e54e37a-80b9-4d25-b9eb-39eb821ceccf","https:\u002F\u002Fwww.prolificnorth.co.uk\u002Ffeature\u002Fnorth-south-divide-bursting-london-bubble\u002F",[],{},{"link_type":125},[],[],[],"2021-09-21T11:00:00+0000",{"dimensions":13083,"alt":34,"copyright":34,"url":13084,"id":13085,"edit":13086},{"width":372,"height":2711},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2dd30b105250cf53ae6c_Screenshot2023-10-26at10.13.46.png?auto=format,compress","ZTot0wsQUlDPU65s",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":13095,"uid":13096,"url":34,"type":9,"href":13097,"tags":13098,"first_publication_date":13099,"last_publication_date":13100,"slugs":13101,"linked_documents":13103,"lang":192,"alternate_languages":13104,"data":13105},"ZxgIxBoAAEgAxx8v","hfss-not-a-piece-of-cake","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIxBoAAEgAxx8v%22%29+%5D%5D",[],"2024-10-22T20:38:43+0000","2025-01-23T10:48:37+0000",[13102],"hfss-the-challenges-ahead",[],[],{"title":13106,"external_link":13107,"slices":13110,"author_name":34,"author_position":34,"author_description":34,"author_image":13111,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13112,"contact_formid":34,"contact_title":13113,"contact_description":13114,"contact_cta":34,"url_form_triggers":13115,"category":1111,"date":13116,"featured_image":13117,"thumbnail":13123,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13124,"meta_title":13125,"meta_description":13129,"og_title":13130,"og_description":13131,"og_image":13132,"no_index":123},"HFSS: The Challenges Ahead",{"link_type":64,"key":13108,"url":13109,"target":66},"0d1f31a7-4881-4f8e-ae5f-f489b249bc3f","https:\u002F\u002Fnewdigitalage.co\u002Fretail\u002Fhfss-not-a-piece-of-cake\u002F",[],{},{"link_type":125},[],[],[],"2021-09-07T11:00:00+0000",{"dimensions":13118,"alt":34,"copyright":34,"url":13120,"id":13121,"edit":13122},{"width":947,"height":13119},366,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a2ece0b105250cf53aed6_Screenshot2023-10-26at10.17.55.png?auto=format,compress","ZTouzgsQUlDPU67W",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13126],{"type":37,"text":13127,"spans":13128,"direction":44},"HFSS Regulations: Key Challenges and Insights",[],[],[],[],{},{"id":13134,"uid":13135,"url":34,"type":9,"href":13136,"tags":13137,"first_publication_date":12522,"last_publication_date":8820,"slugs":13138,"linked_documents":13140,"lang":192,"alternate_languages":13141,"data":13142},"ZxgJJxoAAEUAxx_8","tips-for-overcoming-imposter-syndrome","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJJxoAAEUAxx_8%22%29+%5D%5D",[],[13139],"overcoming-imposter-syndrome-tips",[],[],{"title":13143,"external_link":13144,"slices":13147,"author_name":34,"author_position":34,"author_description":34,"author_image":13148,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13149,"contact_formid":34,"contact_title":13150,"contact_description":13151,"contact_cta":34,"url_form_triggers":13152,"category":1111,"date":13153,"featured_image":13154,"thumbnail":13157,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13160,"meta_title":13161,"meta_description":13165,"og_title":13166,"og_description":13167,"og_image":13168,"no_index":123},"Overcoming Imposter Syndrome Tips",{"link_type":64,"key":13145,"url":13146,"target":66},"b0cb54f8-1800-4d26-9931-16dc7f3be5de","https:\u002F\u002Fcheddar.com\u002Fmedia\u002Ftips-for-overcoming-imposter-syndrome?",[],{},{"link_type":125},[],[],[],"2021-08-20T11:00:00+0000",{"dimensions":13155,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13156},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13158,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13159},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13162],{"type":37,"text":13163,"spans":13164,"direction":44},"Overcoming Imposter Syndrome: Essential Tips",[],[],[],[],{},{"id":13170,"uid":13171,"url":34,"type":9,"href":13172,"tags":13173,"first_publication_date":8953,"last_publication_date":13174,"slugs":13175,"linked_documents":13177,"lang":192,"alternate_languages":13178,"data":13179},"ZxgImhoAAEEAxx7X","what-data-clean-rooms-mean-for-the-privacy-first-internet","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgImhoAAEEAxx7X%22%29+%5D%5D",[],"2025-01-23T10:49:50+0000",[13176],"data-clean-rooms-and-privacy-first-internet",[],[],{"title":13180,"external_link":13181,"slices":13184,"author_name":34,"author_position":34,"author_description":34,"author_image":13185,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13186,"contact_formid":34,"contact_title":13187,"contact_description":13188,"contact_cta":34,"url_form_triggers":13189,"category":1111,"date":13153,"featured_image":13190,"thumbnail":13196,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13197,"meta_title":13198,"meta_description":13201,"og_title":13202,"og_description":13203,"og_image":13204,"no_index":123},"Data Clean Rooms and Privacy-First Internet",{"link_type":64,"key":13182,"url":13183,"target":66},"84158b97-5c29-4dc3-b8ef-5d537f831a28","https:\u002F\u002Fwww.thedrum.com\u002Fopinion\u002F2021\u002F08\u002F20\u002Fwhat-data-clean-rooms-mean-the-privacy-first-internet?",[],{},{"link_type":125},[],[],[],{"dimensions":13191,"alt":34,"copyright":34,"url":13193,"id":13194,"edit":13195},{"width":13192,"height":13192},688,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a31b10b105250cf53b018_Screenshot2023-10-26at10.30.11.png?auto=format,compress","ZToxsQsQUlDPU7AY",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13199],{"type":37,"text":13180,"spans":13200,"direction":44},[],[],[],[],{},{"id":13206,"uid":13207,"url":34,"type":9,"href":13208,"tags":13209,"first_publication_date":10491,"last_publication_date":6957,"slugs":13210,"linked_documents":13212,"lang":192,"alternate_languages":13213,"data":13214},"ZxgHThoAAEMAxxwR","top-digital-skills-tips-how-can-indie-agencies-sustain-the-talent-inflow","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHThoAAEMAxxwR%22%29+%5D%5D",[],[13211],"sustaining-talent-flow-in-indie-agencies",[],[],{"title":13215,"external_link":13216,"slices":13219,"author_name":34,"author_position":34,"author_description":34,"author_image":13220,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13221,"contact_formid":34,"contact_title":13222,"contact_description":13223,"contact_cta":34,"url_form_triggers":13224,"category":1111,"date":13225,"featured_image":13226,"thumbnail":13229,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13232,"meta_title":13233,"meta_description":13236,"og_title":13237,"og_description":13238,"og_image":13239,"no_index":123},"Sustaining Talent Flow in Indie Agencies",{"link_type":64,"key":13217,"url":13218,"target":66},"486228c9-053f-4422-8d23-e2a93088b944","https:\u002F\u002Fwww.netimperative.com\u002F2021\u002F08\u002F17\u002Ftop-digital-skills-tips-how-can-indie-agencies-sustain-the-talent-inflow\u002F",[],{},{"link_type":125},[],[],[],"2021-08-17T11:00:00+0000",{"dimensions":13227,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13228},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13230,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13231},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13234],{"type":37,"text":13215,"spans":13235,"direction":44},[],[],[],[],{},{"id":13241,"uid":13242,"url":34,"type":9,"href":13243,"tags":13244,"first_publication_date":9189,"last_publication_date":13245,"slugs":13246,"linked_documents":13248,"lang":192,"alternate_languages":13249,"data":13250},"ZxgJURoAAEkAxyBU","what-the-latest-move-by-google-on-cookie-deprecation-really-means-for-marketers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJURoAAEkAxyBU%22%29+%5D%5D",[],"2025-01-23T10:48:38+0000",[13247],"googles-cookie-deprecation-move-marketing-impact",[],[],{"title":13251,"external_link":13252,"slices":13255,"author_name":34,"author_position":34,"author_description":34,"author_image":13256,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13257,"contact_formid":34,"contact_title":13258,"contact_description":13259,"contact_cta":34,"url_form_triggers":13260,"category":1111,"date":13261,"featured_image":13262,"thumbnail":13269,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13270,"meta_title":13271,"meta_description":13275,"og_title":13276,"og_description":13277,"og_image":13278,"no_index":123},"Google’s Cookie Deprecation Move: Marketing Impact",{"link_type":64,"key":13253,"url":13254,"target":66},"20059157-a3c7-4ca9-93a0-4877649973a8","https:\u002F\u002Fwww.adweek.com\u002Fprogrammatic\u002Fwhat-the-latest-move-by-google-on-cookie-deprecation-really-means-for-marketers\u002F",[],{},{"link_type":125},[],[],[],"2021-08-12T11:00:00+0000",{"dimensions":13263,"alt":34,"copyright":34,"url":13266,"id":13267,"edit":13268},{"width":13264,"height":13265},1478,1168,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a350b0b105250cf53b194_Screenshot2023-10-26at10.44.33.png?auto=format,compress","ZTo1CwsQUlDPU7GU",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13272],{"type":37,"text":13273,"spans":13274,"direction":44},"Google’s Latest Cookie Deprecation Impact on Marketing",[],[],[],[],{},{"id":13280,"uid":13281,"url":34,"type":9,"href":13282,"tags":13283,"first_publication_date":13284,"last_publication_date":11224,"slugs":13285,"linked_documents":13287,"lang":192,"alternate_languages":13288,"data":13289},"ZxgGSRoAAEcAxxnp","the-need-for-data-visualisation-within-marketing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGSRoAAEcAxxnp%22%29+%5D%5D",[],"2024-10-22T20:39:27+0000",[13286],"the-role-of-data-visualization-in-marketing",[],[],{"title":13290,"external_link":13291,"slices":13294,"author_name":34,"author_position":34,"author_description":34,"author_image":13295,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13296,"contact_formid":34,"contact_title":13297,"contact_description":13298,"contact_cta":34,"url_form_triggers":13299,"category":1111,"date":13300,"featured_image":13301,"thumbnail":13308,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13309,"meta_title":13310,"meta_description":13313,"og_title":13314,"og_description":13315,"og_image":13316,"no_index":123},"The Role of Data Visualization in Marketing",{"link_type":64,"key":13292,"url":13293,"target":66},"ed60bb82-5a1e-4c84-92a0-ac8697b42d2f","https:\u002F\u002Fwww.information-age.com\u002Fneed-for-data-visualisation-within-marketing-18566\u002F",[],{},{"link_type":125},[],[],[],"2021-08-10T11:00:00+0000",{"dimensions":13302,"alt":34,"copyright":34,"url":13305,"id":13306,"edit":13307},{"width":13303,"height":13304},1232,994,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a36690b105250cf53b21f_Screenshot2023-10-26at10.50.23.png?auto=format,compress","ZTo2aQsQUlDPU7If",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13311],{"type":37,"text":13290,"spans":13312,"direction":44},[],[],[],[],{},{"id":13318,"uid":13319,"url":34,"type":9,"href":13320,"tags":13321,"first_publication_date":9099,"last_publication_date":13322,"slugs":13323,"linked_documents":13325,"lang":192,"alternate_languages":13326,"data":13327},"ZxgHfRoAAEkAxxx5","managing-stress-company-leaders-face-pressure-burnout-just-as-employees-do","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHfRoAAEkAxxx5%22%29+%5D%5D",[],"2025-01-23T10:49:08+0000",[13324],"leaders-stress-and-burnout-a-growing-concern",[],[],{"title":13328,"external_link":13329,"slices":13332,"author_name":34,"author_position":34,"author_description":34,"author_image":13333,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13334,"contact_formid":34,"contact_title":13335,"contact_description":13336,"contact_cta":34,"url_form_triggers":13337,"category":1111,"date":13338,"featured_image":13339,"thumbnail":13346,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13347,"meta_title":13348,"meta_description":13352,"og_title":13353,"og_description":13354,"og_image":13355,"no_index":123},"Leaders’ Stress and Burnout: A Growing Concern",{"link_type":64,"key":13330,"url":13331,"target":66},"fc0bec0a-3552-424d-9794-607f7d6a64ac","https:\u002F\u002Fdigiday.com\u002Fmarketing\u002Fmanaging-stress-company-leaders-face-pressure-burnout-just-as-employees-do\u002F",[],{},{"link_type":125},[],[],[],"2021-07-12T11:00:00+0000",{"dimensions":13340,"alt":34,"copyright":34,"url":13343,"id":13344,"edit":13345},{"width":13341,"height":13342},1660,1244,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a37e90b105250cf53b2bc_Screenshot2023-10-26at10.56.47.png?auto=format,compress","ZTo36QsQUlDPU7K8",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13349],{"type":37,"text":13350,"spans":13351,"direction":44},"Addressing Stress and Burnout in Company Leaders",[],[],[],[],{},{"id":13357,"uid":13358,"url":34,"type":9,"href":13359,"tags":13360,"first_publication_date":13284,"last_publication_date":13361,"slugs":13362,"linked_documents":13363,"lang":192,"alternate_languages":13364,"data":13365},"ZxgGRBoAAE0Axxnf","are-indies-talent-farms-for-clients","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGRBoAAE0Axxnf%22%29+%5D%5D",[],"2025-01-23T10:49:06+0000",[13358],[],[],{"title":13366,"external_link":13367,"slices":13370,"author_name":34,"author_position":34,"author_description":34,"author_image":13371,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13372,"contact_formid":34,"contact_title":13373,"contact_description":13374,"contact_cta":34,"url_form_triggers":13375,"category":1111,"date":13376,"featured_image":13377,"thumbnail":13384,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13385,"meta_title":13386,"meta_description":13390,"og_title":13391,"og_description":13392,"og_image":13393,"no_index":123},"Are Indies Talent Farms for Clients?",{"link_type":64,"key":13368,"url":13369,"target":66},"3ce3cb0b-045c-4084-936b-d79aee791d8a","https:\u002F\u002Fnewdigitalage.co\u002Fagencies\u002Fare-indies-talent-farms-for-clients\u002F",[],{},{"link_type":125},[],[],[],"2021-06-27T11:00:00+0000",{"dimensions":13378,"alt":34,"copyright":34,"url":13381,"id":13382,"edit":13383},{"width":13379,"height":13380},1254,914,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a38960b105250cf53b300_Screenshot2023-10-26at10.59.38.png?auto=format,compress","ZTo4lgsQUlDPU7MA",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13387],{"type":37,"text":13388,"spans":13389,"direction":44},"Indie Agencies as Talent Hubs: A Critical Look",[],[],[],[],{},{"id":13395,"uid":13396,"url":34,"type":9,"href":13397,"tags":13398,"first_publication_date":11294,"last_publication_date":13399,"slugs":13400,"linked_documents":13402,"lang":192,"alternate_languages":13403,"data":13404},"ZxgJbRoAAE4AxyCL","the-industry-reacts-google-extends-its-cookie-deadline-until-late-2023","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJbRoAAE4AxyCL%22%29+%5D%5D",[],"2025-01-23T10:48:49+0000",[13401],"industry-reacts-google-extends-cookie-deadline",[],[],{"title":13405,"external_link":13406,"slices":13409,"author_name":34,"author_position":34,"author_description":34,"author_image":13410,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13411,"contact_formid":34,"contact_title":13412,"contact_description":13413,"contact_cta":34,"url_form_triggers":13414,"category":1111,"date":13415,"featured_image":13416,"thumbnail":13423,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13424,"meta_title":13425,"meta_description":13429,"og_title":13430,"og_description":13431,"og_image":13432,"no_index":123},"Industry Reacts: Google Extends Cookie Deadline",{"link_type":64,"key":13407,"url":13408,"target":66},"52edf4b1-70a9-4ee8-bd99-597cbc22e27d","https:\u002F\u002Fvideoweek.com\u002F2021\u002F06\u002F25\u002Fthe-industry-reacts-google-extends-its-cookie-deadline-until-late-2023\u002F",[],{},{"link_type":125},[],[],[],"2021-06-25T11:00:00+0000",{"dimensions":13417,"alt":34,"copyright":34,"url":13420,"id":13421,"edit":13422},{"width":13418,"height":13419},962,716,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a38ff0b105250cf53b32a_Screenshot2023-10-26at11.01.25.png?auto=format,compress","ZTo4_wsQUlDPU7Mq",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13426],{"type":37,"text":13427,"spans":13428,"direction":44},"Industry Reaction: Google Extends Cookie Deadline to Late 2023",[],[],[],[],{},{"id":13434,"uid":13435,"url":34,"type":9,"href":13436,"tags":13437,"first_publication_date":10491,"last_publication_date":13438,"slugs":13439,"linked_documents":13441,"lang":192,"alternate_languages":13442,"data":13443},"ZxgHRBoAAEUAxxv9","ad-tech-pros-react-to-google-cookie-extension","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHRBoAAEUAxxv9%22%29+%5D%5D",[],"2025-01-23T10:49:13+0000",[13440],"ad-tech-experts-react-to-google-cookie-extension",[],[],{"title":13444,"external_link":13445,"slices":13448,"author_name":34,"author_position":34,"author_description":34,"author_image":13449,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13450,"contact_formid":34,"contact_title":13451,"contact_description":13452,"contact_cta":34,"url_form_triggers":13453,"category":1111,"date":13454,"featured_image":13455,"thumbnail":13462,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13463,"meta_title":13464,"meta_description":13468,"og_title":13469,"og_description":13470,"og_image":13471,"no_index":123},"Ad Tech Experts React to Google Cookie Extension",{"link_type":64,"key":13446,"url":13447,"target":66},"eb88512d-f26d-4b48-a305-dcd84246b610","https:\u002F\u002Fwww.campaignlive.com\u002Farticle\u002Fad-tech-pros-react-google-cookie-extension\u002F1720423",[],{},{"link_type":125},[],[],[],"2021-06-24T11:00:00+0000",{"dimensions":13456,"alt":34,"copyright":34,"url":13459,"id":13460,"edit":13461},{"width":13457,"height":13458},1238,808,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a39d20b105250cf53b380_Screenshot2023-10-26at11.04.56.png?auto=format,compress","ZTo50gsQUlDPU7OA",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13465],{"type":37,"text":13466,"spans":13467,"direction":44},"Google Cookie Extension: What Ad Tech Experts Are Saying",[],[],[],[],{},{"id":13473,"uid":13474,"url":34,"type":9,"href":13475,"tags":13476,"first_publication_date":12636,"last_publication_date":13477,"slugs":13478,"linked_documents":13480,"lang":192,"alternate_languages":13481,"data":13482},"ZxgGdRoAAEQAxxpE","miq-tops-ipa-digital-media-owner-spring-survey","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGdRoAAEQAxxpE%22%29+%5D%5D",[],"2025-01-23T10:49:25+0000",[13479],"tops-ipa-digital-media-owner-survey-spring-2024",[],[],{"title":13483,"external_link":13484,"slices":13487,"author_name":34,"author_position":34,"author_description":34,"author_image":13488,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13489,"contact_formid":34,"contact_title":13490,"contact_description":13491,"contact_cta":34,"url_form_triggers":13492,"category":1111,"date":13493,"featured_image":13494,"thumbnail":13497,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13500,"meta_title":13501,"meta_description":13505,"og_title":13506,"og_description":13507,"og_image":13508,"no_index":123},"Tops IPA Digital Media Owner Survey Spring 2024",{"link_type":64,"key":13485,"url":13486,"target":66},"e4502e66-901b-4c5a-8fd3-b3e5969a4fc7","https:\u002F\u002Fwww.lbbonline.com\u002Fnews\u002Fmiq-tops-ipa-digital-media-owner-spring-survey",[],{},{"link_type":125},[],[],[],"2021-06-17T11:00:00+0000",{"dimensions":13495,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13496},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13498,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13499},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13502],{"type":37,"text":13503,"spans":13504,"direction":44},"IPA Digital Media Owner Spring Survey: Top Results",[],[],[],[],{},{"id":13510,"uid":13511,"url":34,"type":9,"href":13512,"tags":13513,"first_publication_date":9843,"last_publication_date":13514,"slugs":13515,"linked_documents":13517,"lang":192,"alternate_languages":13518,"data":13519},"ZxgHyBoAAEkAxx0S","what-retail-marketers-need-to-know-about-apples-app-tracking-transparency-update","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHyBoAAEkAxx0S%22%29+%5D%5D",[],"2025-01-23T10:48:39+0000",[13516],"apples-app-tracking-transparency-retail-impacts",[],[],{"title":13520,"external_link":13521,"slices":13524,"author_name":34,"author_position":34,"author_description":34,"author_image":13525,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13526,"contact_formid":34,"contact_title":13527,"contact_description":13528,"contact_cta":34,"url_form_triggers":13529,"category":1111,"date":13530,"featured_image":13531,"thumbnail":13537,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13538,"meta_title":13539,"meta_description":13543,"og_title":13544,"og_description":13545,"og_image":13546,"no_index":123},"Apple’s App Tracking Transparency: Retail Impacts",{"link_type":64,"key":13522,"url":13523,"target":66},"4540e19c-f6e0-40b0-81ca-b3dfba359bb7","https:\u002F\u002Fwww.mytotalretail.com\u002Farticle\u002Fwhat-retail-marketers-need-to-know-about-apples-app-tracking-transparency-update\u002F",[],{},{"link_type":125},[],[],[],"2021-06-14T11:00:00+0000",{"dimensions":13532,"alt":34,"copyright":34,"url":13534,"id":13535,"edit":13536},{"width":13533,"height":10875},868,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a3a760b105250cf53b3bd_Screenshot2023-10-26at11.07.41.png?auto=format,compress","ZTo6dgsQUlDPU7O9",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13540],{"type":37,"text":13541,"spans":13542,"direction":44},"Apple’s App Tracking Transparency: Impact on Retail",[],[],[],[],{},{"id":13548,"uid":13549,"url":34,"type":9,"href":13550,"tags":13551,"first_publication_date":9425,"last_publication_date":11642,"slugs":13552,"linked_documents":13554,"lang":192,"alternate_languages":13555,"data":13556},"ZxgHFhoAAE0AxxuZ","what-does-apples-att-framework-mean-for-the-performance-industry","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHFhoAAE0AxxuZ%22%29+%5D%5D",[],[13553],"apples-att-frameworks-impact-on-performance",[],[],{"title":13557,"external_link":13558,"slices":13561,"author_name":34,"author_position":34,"author_description":34,"author_image":13562,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13563,"contact_formid":34,"contact_title":13564,"contact_description":13565,"contact_cta":34,"url_form_triggers":13566,"category":1111,"date":13567,"featured_image":13568,"thumbnail":13571,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13574,"meta_title":13575,"meta_description":13579,"og_title":13580,"og_description":13581,"og_image":13582,"no_index":123},"Apple’s ATT Framework’s Impact on Performance",{"link_type":64,"key":13559,"url":13560,"target":66},"717fdfe7-8c18-4809-8cff-3007bb8876e4","https:\u002F\u002Fperformancein.com\u002Fnews\u002F2021\u002F06\u002F10\u002Fwhat-does-apples-att-framework-mean-for-the-performance-industry\u002F",[],{},{"link_type":125},[],[],[],"2021-06-10T11:00:00+0000",{"dimensions":13569,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13570},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13572,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13573},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13576],{"type":37,"text":13577,"spans":13578,"direction":44},"Apple’s ATT Framework and Its Impact on Performance Marketing",[],[],[],[],{},{"id":13584,"uid":13585,"url":34,"type":9,"href":13586,"tags":13587,"first_publication_date":9654,"last_publication_date":13588,"slugs":13589,"linked_documents":13591,"lang":192,"alternate_languages":13592,"data":13593},"ZxgJARoAAEwAxx-x","the-youtube-conundrum","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJARoAAEwAxx-x%22%29+%5D%5D",[],"2025-01-23T10:50:01+0000",[13590],"the-youtube-conundrum-explained",[],[],{"title":13594,"external_link":13595,"slices":13598,"author_name":34,"author_position":34,"author_description":34,"author_image":13599,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13600,"contact_formid":34,"contact_title":13601,"contact_description":13602,"contact_cta":34,"url_form_triggers":13603,"category":1111,"date":13604,"featured_image":13605,"thumbnail":13608,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13611,"meta_title":13612,"meta_description":13616,"og_title":13617,"og_description":13618,"og_image":13619,"no_index":123},"The YouTube Conundrum Explained",{"link_type":64,"key":13596,"url":13597,"target":66},"38b91017-da48-4bc7-a860-858f3324334c","https:\u002F\u002Fnewdigitalage.co\u002Fsocial-media\u002Fthe-youtube-conundrum\u002F",[],{},{"link_type":125},[],[],[],"2021-06-08T11:00:00+0000",{"dimensions":13606,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13607},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13609,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13610},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13613],{"type":37,"text":13614,"spans":13615,"direction":44},"The YouTube Conundrum: Challenges and Solutions",[],[],[],[],{},{"id":13621,"uid":13622,"url":34,"type":9,"href":13623,"tags":13624,"first_publication_date":13625,"last_publication_date":8820,"slugs":13626,"linked_documents":13628,"lang":192,"alternate_languages":13629,"data":13630},"ZxgIARoAAEkAxx2E","miq-hires-and-promotes-for-emea-multi-market-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIARoAAEkAxx2E%22%29+%5D%5D",[],"2024-10-22T20:38:57+0000",[13627],"hires--promotions-for-emea-multi-market-growth",[],[],{"title":13631,"external_link":13632,"slices":13635,"author_name":34,"author_position":34,"author_description":34,"author_image":13636,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13637,"contact_formid":34,"contact_title":13638,"contact_description":13639,"contact_cta":34,"url_form_triggers":13640,"category":1111,"date":13641,"featured_image":13642,"thumbnail":13646,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13649,"meta_title":13650,"meta_description":13654,"og_title":13655,"og_description":13656,"og_image":13657,"no_index":123},"Hires & Promotions for EMEA Multi-Market Growth",{"link_type":64,"key":13633,"url":13634,"target":66},"106f3043-d61b-47ed-8c33-9772bd3ce728","https:\u002F\u002Fwww.mrweb.com\u002Fdrno\u002Fnews31458.htm",[],{},{"link_type":125},[],[],[],"2021-05-14T11:00:00+0000",{"dimensions":13643,"alt":34,"copyright":34,"url":13644,"id":10991,"edit":13645},{"width":10989,"height":9011},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F297b35f0-383e-44d6-b7e5-b534dd0979cd_Screenshot+2023-10-25+at+15.42.59.png?auto=format,compress",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13647,"alt":34,"copyright":34,"url":10995,"id":10996,"edit":13648},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13651],{"type":37,"text":13652,"spans":13653,"direction":44},"EMEA Multi-Market Growth: New Hires and Promotions",[],[],[],[],{},{"id":13659,"uid":13660,"url":34,"type":9,"href":13661,"tags":13662,"first_publication_date":12210,"last_publication_date":11332,"slugs":13663,"linked_documents":13665,"lang":192,"alternate_languages":13666,"data":13667},"ZxgH9xoAAEoAxx1x","people-on-the-move-including-new-hires-at-amazon-british-airways-lavazza-and-more","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH9xoAAEoAxx1x%22%29+%5D%5D",[],[13664],"people-on-the-move-new-hires-at-major-brands",[],[],{"title":13668,"external_link":13669,"slices":13672,"author_name":34,"author_position":34,"author_description":34,"author_image":13673,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13674,"contact_formid":34,"contact_title":13675,"contact_description":13676,"contact_cta":34,"url_form_triggers":13677,"category":1111,"date":13678,"featured_image":13679,"thumbnail":13686,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13687,"meta_title":13688,"meta_description":13692,"og_title":13693,"og_description":13694,"og_image":13695,"no_index":123},"People on the Move: New Hires at Major Brands",{"link_type":64,"key":13670,"url":13671,"target":66},"7d4ff96b-3411-4cb1-810f-a10f26735e7b","https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2021\u002F05\u002F11\u002Fpeople-the-move-including-new-hires-amazon-british-airways-lavazza-and-more",[],{},{"link_type":125},[],[],[],"2021-05-11T11:00:00+0000",{"dimensions":13680,"alt":34,"copyright":34,"url":13683,"id":13684,"edit":13685},{"width":13681,"height":13682},656,612,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a3df30b105250cf53b4b9_Screenshot2023-10-26at11.22.32.png?auto=format,compress","ZTo98wsQUlDPU7S5",{"x":41,"y":41,"zoom":140,"background":141},{},[],[13689],{"type":37,"text":13690,"spans":13691,"direction":44},"Major New Hires at Leading Brands",[],[],[],[],{},{"id":13697,"uid":13698,"url":34,"type":9,"href":13699,"tags":13700,"first_publication_date":9546,"last_publication_date":13701,"slugs":13702,"linked_documents":13704,"lang":192,"alternate_languages":13705,"data":13706},"ZxgIehoAAEgAxx6M","miq-makes-series-of-key-senior-global-and-emea-appointments-to-spearhead-multi-market-growth-news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIehoAAEgAxx6M%22%29+%5D%5D",[],"2025-01-23T10:49:45+0000",[13703],"key-senior-appointments-for-growth",[],[],{"title":13707,"external_link":13708,"slices":13711,"author_name":34,"author_position":34,"author_description":34,"author_image":13712,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":13713,"contact_formid":34,"contact_title":13714,"contact_description":13715,"contact_cta":34,"url_form_triggers":13716,"category":1111,"date":13678,"featured_image":13717,"thumbnail":13720,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":13723,"meta_title":13724,"meta_description":13728,"og_title":13729,"og_description":13730,"og_image":13731,"no_index":123},"Key Senior Appointments for Growth",{"link_type":64,"key":13709,"url":13710,"target":66},"bbfd3e55-187c-46fb-955b-c9547e6dbc90","https:\u002F\u002Flovelymobile.news\u002Fmiq-makes-series-of-key-senior-global-and-emea-appointments-to-spearhead-multi-market-growth\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":13718,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":13719},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":13721,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":13722},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[13725],{"type":37,"text":13726,"spans":13727,"direction":44},"Senior Appointments Driving Multi-Market Growth",[],[],[],[],{},{"id":13733,"uid":13734,"url":34,"type":9,"href":13735,"tags":13736,"first_publication_date":8992,"last_publication_date":13737,"slugs":13738,"linked_documents":13739,"lang":192,"alternate_languages":13740,"data":13741},"ZxgHsBoAAEIAxxzh","miq-makes-series-of-key-senior-global-and-emea-appointments-to-spearhead-multi-market-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHsBoAAEIAxxzh%22%29+%5D%5D",[],"2026-04-27T16:34:56+0000",[1295],[],[],{"title":13742,"external_link":13743,"slices":13744,"author_name":34,"author_position":34,"author_description":34,"author_image":13810,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":13811,"contact_formid":34,"contact_title":13812,"contact_description":13813,"contact_cta":34,"url_form_triggers":13814,"category":131,"date":13815,"featured_image":13816,"thumbnail":13822,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":13823,"meta_title":13824,"meta_description":13828,"og_title":13831,"og_description":13832,"og_image":13833,"no_index":123},"Key Global Appointments for Multi-Market Growth",{"link_type":27},[13745],{"variation":30,"version":31,"items":13746,"primary":13747,"id":13809,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":13748,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[13749,13752,13755,13757,13761,13764,13767,13770,13773,13776,13779,13782,13789,13792,13794,13796,13798,13801,13803],{"type":382,"text":13750,"spans":13751},"MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients",[],{"type":382,"text":13753,"spans":13754},"MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North",[],{"type":37,"text":97,"spans":13756},[],{"type":37,"text":13758,"spans":13759},"London, UK, May 11th, 2021 – MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, formerly Director of Key Accounts.",[13760],{"start":41,"end":2041,"type":50},{"type":37,"text":13762,"spans":13763},"Odhams will be responsible for maintaining MiQ’s continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media. ",[],{"type":37,"text":13765,"spans":13766},"Reporting to Richard Dunmall, President of the company, Odhams brings 14 years of experience spearheading business growth and profitability for major advertising technology and media performance companies. Most recently, she was Managing Director at Wavemaker London, where she drove business growth, client leadership, and new business efforts. Prior to joining Wavemaker, Odhams held several leadership roles within GroupM, as Vice President, Global Client Strategy at Xaxis, before being promoted to Managing Director, Global Client Solutions at GroupM’s Performance Media Group.",[],{"type":37,"text":13768,"spans":13769},"“I’ve long admired MiQ for their pioneering and entrepreneurial achievements in the programmatic space and am looking forward to joining the business to bring MiQ’s advantages to global clients and agencies,” said Odhams. “It’s exciting to be joining such a talented global team to help our partners navigate the increasingly complex and yet opportunity-laden landscape of addressable media.” ",[],{"type":37,"text":13771,"spans":13772},"To further demonstrate its commitment to its client and partners’ goals, MiQ has bolstered its EMEA leadership with two key appointments that meet the needs of the evolving marketing ecosystem. Over the last three years, Gray has worked closely with clients and agencies to forge strategic relationships with MiQ’s partners. The balance between agency, client, and media partners offers a sweet spot for all involved. This tripartite approach allows for innovative and award-winning work, of which Mike has spearheaded much of this success.",[],{"type":37,"text":13774,"spans":13775},"In the same period, the need to work with a programmatic partner has grown due to the evolution of industry demands and client ambitions, such as in-housing. This has positioned MiQ perfectly with its capabilities to support across the complexities of data, programmatic and talent, along with working with agencies to complement existing digital strategy and execution. ",[],{"type":37,"text":13777,"spans":13778},"Gray said: “Of course, sometimes clients want to work with us directly, but in equal measures MiQ is recommended as a trusted programmatic specialist for clients to work with via our agency partners,” commented Gray. “In both scenarios, we can offer help and expert advice. If you believe everyone is in-housing, it’s guaranteed they’re at different stages and consulting with all their partners.”",[],{"type":37,"text":13780,"spans":13781},"Gray’s new role reflects a marketer’s need to have a direct relationship that can scale across multiple countries and be centralised with one partner. Technology is changing so rapidly and clients – whether working directly with MiQ or in partnership with agencies – are keen for a value-adding programmatic and multi-platform partner, to help them navigate current and future challenges, such as cookieless, omnichannel and measurement.",[],{"type":37,"text":13783,"spans":13784},"Linton has been with MiQ for almost nine years and has played a pivotal role in the growth of its business outside of London, which now operates as a standalone regional business under Tom Hatton. His background in trading also positions him perfectly to offer clients and partners the consultative and technical approach needed to face the new marketing landscape. With advertising spend set to increase by 15% in the UK in 2021, and with digital taking up a high proportion of this growth, Linton and the wider team are well placed to support the UK’s digital hubs and brands outside of London that wish to scale through programmatic and meet domestic and global ambitions.",[13785],{"start":13786,"end":3986,"type":62,"data":13787},408,{"link_type":64,"url":13788},"https:\u002F\u002Fwww.iabuk.com\u002Fnews-article\u002Faawarc-ad-market-set-strong-rebound",{"type":37,"text":13790,"spans":13791},"For more information on MiQ, please visit: MIQ",[],{"type":37,"text":11771,"spans":13793},[],{"type":1221,"text":439,"spans":13795},[],{"type":37,"text":11130,"spans":13797},[],{"type":37,"text":13799,"spans":13800},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards, was awarded Most Effective Use of Data at The Drum’s Digital Advertising Awards 2021 7, and has been named the best media owner to work with for the second IPA Digital Media Owner Survey in a row. MiQ operates globally from 18 offices located in North America, Europe and APAC",[],{"type":1221,"text":3206,"spans":13802},[],{"type":37,"text":13804,"spans":13805},"Octopus Group for MiQ\nKalim.Hawkins@octopusgrp.com ",[13806],{"start":391,"end":5889,"type":62,"data":13807},{"link_type":64,"url":13808},"mailto:Kalim.Hawkins@octopusgrp.com","text_component$8ace35c9-e70c-4052-87b8-a992f0072083",{},{"link_type":125},[],[],[],"2021-05-10T22:00:00+0000",{"dimensions":13817,"alt":13818,"copyright":34,"url":13819,"id":13820,"edit":13821},{"width":9071,"height":9167},"MiQ makes series of key senior global and EMEA appointments to spearhead multi-market growth","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fd5299636-ae80-4373-8799-0c802dd1431b_MAY_Appointments_Release-1024x536.jpg?auto=format,compress","ZJ71OxEAACIAdqVG",{"x":41,"y":41,"zoom":140,"background":8360},{},[],[13825],{"type":37,"text":13826,"spans":13827,"direction":44},"Key Global Appointments for Growth",[],[13829],{"type":37,"text":13758,"spans":13830,"direction":44},[],[],[],{},{"id":13835,"uid":13836,"url":34,"type":9,"href":13837,"tags":13838,"first_publication_date":12010,"last_publication_date":13839,"slugs":13840,"linked_documents":13841,"lang":192,"alternate_languages":13842,"data":13843},"ZxgHoxoAAEAAxxzE","miq-appoints-media-agency-veteran-as-first-executive-vice-president-of-global-clients","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHoxoAAEAAxxzE%22%29+%5D%5D",[],"2026-04-27T16:35:20+0000",[1295],[],[],{"title":13844,"external_link":13845,"slices":13846,"author_name":34,"author_position":34,"author_description":34,"author_image":13875,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":13876,"contact_formid":34,"contact_title":13877,"contact_description":13878,"contact_cta":34,"url_form_triggers":13879,"category":131,"date":13815,"featured_image":13880,"thumbnail":13886,"featured_description":13887,"show_updated_on":123,"hide_listing":34,"articles":13888,"meta_title":13889,"meta_description":13893,"og_title":13897,"og_description":13898,"og_image":13899,"no_index":123},"Media Agency Veteran as Executive VP of Global Clients",{"link_type":27},[13847],{"variation":30,"version":31,"items":13848,"primary":13849,"id":13874,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":13850,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[13851,13855,13858,13861,13863,13866,13869,13871],{"type":37,"text":13852,"spans":13853},"New York, May 11, 2021 – MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients.",[13854],{"start":41,"end":565,"type":50},{"type":37,"text":13856,"spans":13857},"Odhams will be responsible for maintaining MiQ’s continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media. Reporting to Richard Dunmall, President of the company, she will help MiQ’s agency partners – and the global brands they service – uncover new ways to add value to the modern marketing ecosystem by connecting the right data, technology and programmatic experts to prepare for the cookieless future.",[],{"type":37,"text":13859,"spans":13860},"Odhams brings 14 years of experience spearheading business growth and profitability for major advertising technology and media performance companies. Most recently, she was Managing Director at Wavemaker London, where she drove business growth, client leadership, and new business efforts. Prior to joining Wavemaker, Odhams held several leadership roles within GroupM, as Vice President, Global Client Strategy at Xaxis, before being promoted to Managing Director, Global Client Solutions at GroupM’s Performance Media Group.",[],{"type":37,"text":13768,"spans":13862},[],{"type":37,"text":13864,"spans":13865},"“With our ten years of experience and building strong relationships and partnerships through exceptional service, partnership and performance, we are in a position to support clients with their business challenges at a global level across multiple markets,” said Richard Dunmall, President, MiQ. “As we continue along our path of growth, Candice’s deep experience from the agency world and resulting knowledge about what agencies and brands need at this critical juncture for the industry will be paramount for success.” ",[],{"type":37,"text":13867,"spans":13868},"– – –",[],{"type":1221,"text":439,"spans":13870},[],{"type":37,"text":13872,"spans":13873},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.  ",[],"text_component$de59cc9c-307e-4297-86e8-566c502e9179",{},{"link_type":125},[],[],[],{"dimensions":13881,"alt":13882,"copyright":34,"url":13883,"id":13884,"edit":13885},{"width":166,"height":486},"MiQ appoints media agency veteran as first Executive Vice President of Global Clients","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcce6a82c-da14-4ee2-a9bf-fe387dd19210_NEWHIRES_CandiceOdhams.jpg?auto=format,compress","ZJ70HhEAACAAdp_w",{"x":41,"y":41,"zoom":140,"background":8360},{},"Candice Odhams joins to bolster company growth as a leading global programmatic media partner",[],[13890],{"type":37,"text":13891,"spans":13892,"direction":44},"New Media Agency Veteran as Executive VP",[],[13894],{"type":37,"text":13895,"spans":13896,"direction":44},"Odhams will be responsible for maintaining MiQ’s continued successful partnerships with global agencies and brands, as well as cultivating new ones, by helping to solve their unique business challenges through expertise in data science, analytics and programmatic media.",[],[],[],{},{"id":13901,"uid":13902,"url":34,"type":9,"href":13903,"tags":13904,"first_publication_date":9546,"last_publication_date":13905,"slugs":13906,"linked_documents":13907,"lang":192,"alternate_languages":13908,"data":13909},"ZxgIdRoAAD8Axx6C","miq-and-samba-tv-partner-in-canada-for-an-enhanced-advanced-tv-solution","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIdRoAAD8Axx6C%22%29+%5D%5D",[],"2026-04-27T16:35:05+0000",[1295],[],[],{"title":13910,"external_link":13911,"slices":13912,"author_name":12425,"author_position":34,"author_description":34,"author_image":13984,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":13985,"contact_formid":34,"contact_title":13986,"contact_description":13987,"contact_cta":34,"url_form_triggers":13988,"category":131,"date":13989,"featured_image":13990,"thumbnail":13996,"featured_description":13999,"show_updated_on":123,"hide_listing":34,"articles":14000,"meta_title":14001,"meta_description":14005,"og_title":14008,"og_description":14009,"og_image":14010,"no_index":123},"Enhanced Advanced TV Solution with Samba TV",{"link_type":27},[13913],{"variation":30,"version":31,"items":13914,"primary":13915,"id":13983,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":13916,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[13917,13921,13924,13927,13930,13933,13935,13937,13939,13941,13944,13947,13955,13957,13959,13962,13965,13969,13971,13974,13977],{"type":37,"text":13918,"spans":13919},"Toronto, April 28, 2021– MiQ, a global programmatic media partner, today announced a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada.",[13920],{"start":41,"end":565,"type":50},{"type":37,"text":13922,"spans":13923},"The partnership combines MiQ’s cross-channel media activation and insights with Samba TV’s rich household-level automatic content recognition (ACR) TV data to provide marketers with the ability to increase ROI from their TV investments. This digital collaboration also allows marketers the ability to measure incremental reach, as well as over-exposed and under-exposed audiences. Through this exclusive partnership, MiQ can now provide better planning, activation and measurement for marketers as the TV space in Canada continues to transform.",[],{"type":37,"text":13925,"spans":13926},"“We have seen advanced TV grow significantly in the last 14 months, but for us, the missing piece of the puzzle was always an ACR partner,” said Alfie Atkinson, CEO, MiQ Canada. “The opportunity to partner with Samba TV is providing us with an extraordinarily unique position in the market. With Samba’s data, we now have the ability to analyze the impact of current TV campaigns, as well as activate and measure in tandem with digital channels more effectively,” he added. ",[],{"type":37,"text":13928,"spans":13929},"Samba TV’s proprietary ACR technology is integrated at the chipset level with 24 of the top Smart TV brands globally, fingerprinting all content that appears on the TV screen. By comparing those fingerprints to Samba TV’s global reference library of shows, commercials, movies, and video games, the resulting dataset forms a massive global TV panel and highly accurate global ad schedule. Using proprietary identity resolution at the household level, Samba TV integrates its first-party TV data with major set-top box manufacturers for the most comprehensive and at-scale household-level targeting.",[],{"type":37,"text":13931,"spans":13932},"“We’re excited to partner with MiQ as we announce support for the Canadian market,” said Samba TV Co-founder and CEO Ashwin Navin. “The continued acceleration in advanced TV worldwide is causing advertisers to look at how their data is accurately identifying and targeting their audiences across elusive viewership behaviors. Canadian customers can plan, activate and measure these key audiences utilizing our extensive first-party dataset and the benefits delivered from a full-service, global provider like MiQ.”",[],{"type":37,"text":3215,"spans":13934},[],{"type":37,"text":10523,"spans":13936},[],{"type":37,"text":3215,"spans":13938},[],{"type":1221,"text":439,"spans":13940},[],{"type":37,"text":13942,"spans":13943},"We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit MIQ.  ",[],{"type":1221,"text":13945,"spans":13946},"About Samba TV",[],{"type":37,"text":13948,"spans":13949},"Samba TV enables the next generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement. Samba TV’s insights are built on one of the most comprehensive sources of real-time viewership data across broadcast, cable, over-the-top, and digital media. Invented in 2011, Samba TV’s ACR is integrated at the chipset level across 24 of the top Smart TV brands globally (the most in the industry) analyzing the content on screen in real-time, regardless of source. Samba TV delivers unbiased, comprehensive viewership data addressable through more than a billion devices around the world. The world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video. For more information, please visit www.samba.tv. ",[13950],{"start":13951,"end":13952,"type":62,"data":13953},851,863,{"link_type":64,"url":13954},"http:\u002F\u002Fwww.samba.tv\u002F",{"type":37,"text":3215,"spans":13956},[],{"type":1221,"text":12422,"spans":13958},[],{"type":37,"text":13960,"spans":13961},"Jihan Aziz ",[],{"type":37,"text":13963,"spans":13964},"For MiQ ",[],{"type":37,"text":12431,"spans":13966},[13967],{"start":41,"end":565,"type":62,"data":13968},{"link_type":64,"url":2044},{"type":37,"text":3215,"spans":13970},[],{"type":37,"text":13972,"spans":13973},"Katie North-Fisher",[],{"type":37,"text":13975,"spans":13976},"For Samba TV",[],{"type":37,"text":13978,"spans":13979},"press@samba.tv ",[13980],{"start":41,"end":689,"type":62,"data":13981},{"link_type":64,"url":13982},"mailto:press@samba.tv","text_component$116a7f60-2559-4668-8e3d-a6a9ce19e25a",{},{"link_type":125},[],[],[],"2021-04-26T22:00:00+0000",{"dimensions":13991,"alt":13992,"copyright":34,"url":13993,"id":13994,"edit":13995},{"width":9071,"height":9072},"MiQ and Samba TV partner in Canada for an enhanced Advanced TV solution","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F4d78039a-4355-4e72-ad78-3d33d12fb6ad_PR-ATV_SAMBATV-blog-1024x535.jpg?auto=format,compress","ZJ72UBEAACIAdqqN",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":13997,"alt":34,"copyright":34,"url":9823,"id":9824,"edit":13998},{"width":6381,"height":3828},{"x":41,"y":41,"zoom":140,"background":8360},"Partnership bridges Samba TV’s global TV viewership data with MiQ’s expertise in linking diverse datasets for the Canadian market",[],[14002],{"type":37,"text":14003,"spans":14004,"direction":44},"Enhanced Advanced TV Solutions with Samba TV",[],[14006],{"type":37,"text":13999,"spans":14007,"direction":44},[],[],[],{},{"id":14012,"uid":14013,"url":34,"type":9,"href":14014,"tags":14015,"first_publication_date":9617,"last_publication_date":14016,"slugs":14017,"linked_documents":14019,"lang":192,"alternate_languages":14020,"data":14021},"ZxgGlhoAAEwAxxqK","as-google-floc-trial-rolls-out-whats-a-marketers-next-move","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGlhoAAEwAxxqK%22%29+%5D%5D",[],"2025-01-23T10:48:41+0000",[14018],"google-floc-trial-marketers-next-moves",[],[],{"title":14022,"external_link":14023,"slices":14026,"author_name":34,"author_position":34,"author_description":34,"author_image":14027,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14028,"contact_formid":34,"contact_title":14029,"contact_description":14030,"contact_cta":34,"url_form_triggers":14031,"category":1111,"date":14032,"featured_image":14033,"thumbnail":14038,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14043,"meta_title":14044,"meta_description":14048,"og_title":14049,"og_description":14050,"og_image":14051,"no_index":123},"Google FLoC Trial: Marketers' Next Moves",{"link_type":64,"key":14024,"url":14025,"target":66},"bf49713f-33d6-4cd3-b2d4-c91aa6b42e44","https:\u002F\u002Fwww.cmswire.com\u002Fdigital-marketing\u002Fas-google-floc-trial-rolls-out-whats-a-marketers-next-move\u002F",[],{},{"link_type":125},[],[],[],"2021-04-26T11:00:00+0000",{"dimensions":14034,"alt":34,"copyright":34,"url":14035,"id":14036,"edit":14037},{"width":2842,"height":2842},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a41d00b105250cf53b4bd_Screenshot2023-10-26at11.39.01.png?auto=format,compress","ZTpB0AsQUlDPU7S9",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14039,"alt":34,"copyright":34,"url":14040,"id":14041,"edit":14042},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F3054ae35-09ea-45a6-b797-828960b94315_Website+-+Blog+Thumbnails-71.png?auto=compress,format","Zd2l9hIAAC0ALj1A",{"x":41,"y":41,"zoom":140,"background":141},[],[14045],{"type":37,"text":14046,"spans":14047,"direction":44},"What Marketers Need to Know About Google FLoC",[],[],[],[],{},{"id":14053,"uid":14054,"url":34,"type":9,"href":14055,"tags":14056,"first_publication_date":14057,"last_publication_date":14058,"slugs":14059,"linked_documents":14061,"lang":192,"alternate_languages":14062,"data":14063},"ZxgGpBoAAEAAxxqp","wwd-report-reveals-pandemic-related-changes-marketers-need-to-know","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGpBoAAEAAxxqp%22%29+%5D%5D",[],"2024-10-22T20:39:20+0000","2025-01-23T10:49:42+0000",[14060],"pandemic-related-changes-marketers-need-to-know",[],[],{"title":14064,"external_link":14065,"slices":14068,"author_name":34,"author_position":34,"author_description":34,"author_image":14069,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14070,"contact_formid":34,"contact_title":14071,"contact_description":14072,"contact_cta":34,"url_form_triggers":14073,"category":1111,"date":14074,"featured_image":14075,"thumbnail":14080,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14085,"meta_title":14086,"meta_description":14090,"og_title":14091,"og_description":14092,"og_image":14093,"no_index":123},"Pandemic-Related Changes Marketers Need to Know",{"link_type":64,"key":14066,"url":14067,"target":66},"58abd6c1-99b8-4d39-8770-8f94ba9e8449","https:\u002F\u002Fwwd.com\u002Fbusiness-news\u002Fbusiness-features\u002Fmiq-marketing-report-1234805064\u002F",[],{},{"link_type":125},[],[],[],"2021-04-19T11:00:00+0000",{"dimensions":14076,"alt":34,"copyright":34,"url":14077,"id":14078,"edit":14079},{"width":12694,"height":12694},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a42d40b105250cf53b4be_Screenshot2023-10-26at11.43.23.png?auto=format,compress","ZTpC1AsQUlDPU7S-",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14081,"alt":34,"copyright":34,"url":14082,"id":14083,"edit":14084},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fbcec6a30-c057-4545-92e0-320785749b81_Website+-+Blog+Thumbnails-72.png?auto=compress,format","Zd2l9xIAAC4ALj1I",{"x":41,"y":41,"zoom":140,"background":141},[],[14087],{"type":37,"text":14088,"spans":14089,"direction":44},"Understanding Pandemic-Related Marketing Changes",[],[],[],[],{},{"id":14095,"uid":14096,"url":34,"type":9,"href":14097,"tags":14098,"first_publication_date":10031,"last_publication_date":10575,"slugs":14099,"linked_documents":14101,"lang":192,"alternate_languages":14102,"data":14103},"ZxgIThoAAE4Axx4x","report-reveals-pandemic-related-changes-marketers-need-to-know","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIThoAAE4Axx4x%22%29+%5D%5D",[],[14100],"pandemic-changes-marketers-need-to-know",[],[],{"title":14104,"external_link":14105,"slices":14108,"author_name":34,"author_position":34,"author_description":34,"author_image":14109,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14110,"contact_formid":34,"contact_title":14111,"contact_description":14112,"contact_cta":34,"url_form_triggers":14113,"category":1111,"date":14074,"featured_image":14114,"thumbnail":14117,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14120,"meta_title":14121,"meta_description":14125,"og_title":14126,"og_description":14127,"og_image":14128,"no_index":123},"Pandemic Changes Marketers Need to Know",{"link_type":64,"key":14106,"url":14107,"target":66},"3f28720a-f386-4a37-8d42-064883c8fb7d","https:\u002F\u002Fwww.yahoo.com\u002Flifestyle\u002Freport-reveals-pandemic-related-changes-120033241.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cud2VhcmVtaXEuY29tLw&guce_referrer_sig=AQAAABorcPuH2Cpqz1KZyI1a5R-bPz_gUe01TAd2t5Eur-kTXn0wGT3ZnS1SobOzpTaIwMzHDb0yZ4QvYJpPdfDmLuv-L3UMFgBGTKbJ3U-pNjdfD0SB__aXHflz57hcmj3bDLIDrYnerlrFkwAffMdvZJBUnOyKNF4WVynSgB0YGrR4",[],{},{"link_type":125},[],[],[],{"dimensions":14115,"alt":34,"copyright":34,"url":14077,"id":14078,"edit":14116},{"width":12694,"height":12694},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14118,"alt":34,"copyright":34,"url":14082,"id":14083,"edit":14119},{"width":6381,"height":3828},{"x":41,"y":41,"zoom":140,"background":141},[],[14122],{"type":37,"text":14123,"spans":14124,"direction":44},"Key Pandemic-Related Marketing Insights",[],[],[],[],{},{"id":14130,"uid":14131,"url":34,"type":9,"href":14132,"tags":14133,"first_publication_date":14057,"last_publication_date":14134,"slugs":14135,"linked_documents":14137,"lang":192,"alternate_languages":14138,"data":14139},"ZxgGsxoAAEYAxxrG","ott-overtakes-linear-tv-on-global-stage-miq-reports","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGsxoAAEYAxxrG%22%29+%5D%5D",[],"2025-01-23T10:49:10+0000",[14136],"ott-vs-linear-tv-the-global-shift",[],[],{"title":14140,"external_link":14141,"slices":14144,"author_name":34,"author_position":34,"author_description":34,"author_image":14145,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14146,"contact_formid":34,"contact_title":14147,"contact_description":14148,"contact_cta":34,"url_form_triggers":14149,"category":1111,"date":14150,"featured_image":14151,"thumbnail":14158,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14159,"meta_title":14160,"meta_description":14164,"og_title":14165,"og_description":14166,"og_image":14167,"no_index":123},"OTT vs Linear TV: The Global Shift",{"link_type":64,"key":14142,"url":14143,"target":66},"c5249ff4-766f-48c8-a13d-d703a7cac67b","https:\u002F\u002Fwww.tvtechnology.com\u002Fnews\u002Fott-overtakes-linear-tv-on-global-stage-mig-reports",[],{},{"link_type":125},[],[],[],"2021-04-16T11:00:00+0000",{"dimensions":14152,"alt":34,"copyright":34,"url":14155,"id":14156,"edit":14157},{"width":14153,"height":14154},1196,672,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a46f00b105250cf53b4c5_Screenshot2023-10-26at12.00.54.png?auto=format,compress","ZTpG8AsQUlDPU7TF",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14161],{"type":37,"text":14162,"spans":14163,"direction":44},"OTT vs Linear TV: The Global TV Landscape Shift",[],[],[],[],{},{"id":14169,"uid":14170,"url":34,"type":9,"href":14171,"tags":14172,"first_publication_date":10031,"last_publication_date":14173,"slugs":14174,"linked_documents":14176,"lang":192,"alternate_languages":14177,"data":14178},"ZxgISBoAAEMAxx4m","report-lockdown-boosts-digital-content-consumption-120","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgISBoAAEMAxx4m%22%29+%5D%5D",[],"2025-01-23T10:48:54+0000",[14175],"lockdown-boosts-digital-content-consumption-by-120",[],[],{"title":14179,"external_link":14180,"slices":14183,"author_name":34,"author_position":34,"author_description":34,"author_image":14184,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14185,"contact_formid":34,"contact_title":14186,"contact_description":14187,"contact_cta":34,"url_form_triggers":14188,"category":1111,"date":14189,"featured_image":14190,"thumbnail":14193,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14196,"meta_title":14197,"meta_description":14200,"og_title":14201,"og_description":14202,"og_image":14203,"no_index":123},"Lockdown Boosts Digital Content Consumption by 120%",{"link_type":64,"key":14181,"url":14182,"target":66},"3049a9a6-d6d7-4c5d-b8a8-9c77991156a3","https:\u002F\u002Fadvanced-television.com\u002F2021\u002F04\u002F15\u002Freport-lockdown-boosts-digital-content-consumption-120\u002F",[],{},{"link_type":125},[],[],[],"2021-04-15T11:00:00+0000",{"dimensions":14191,"alt":34,"copyright":34,"url":11031,"id":11032,"edit":14192},{"width":2352,"height":2352},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14194,"alt":34,"copyright":34,"url":11036,"id":11037,"edit":14195},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[14198],{"type":37,"text":14179,"spans":14199,"direction":44},[],[],[],[],{},{"id":14205,"uid":14206,"url":34,"type":9,"href":14207,"tags":14208,"first_publication_date":12010,"last_publication_date":14209,"slugs":14210,"linked_documents":14212,"lang":192,"alternate_languages":14213,"data":14214},"ZxgHpxoAAD8AxxzO","50-of-uk-shoppers-to-continue-purchasing-clothing-online-despite-shops-reopening","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHpxoAAD8AxxzO%22%29+%5D%5D",[],"2025-01-23T10:49:29+0000",[14211],"50-of-uk-shoppers-to-continue-online-clothing-purchases",[],[],{"title":14215,"external_link":14216,"slices":14219,"author_name":34,"author_position":34,"author_description":34,"author_image":14220,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14221,"contact_formid":34,"contact_title":14222,"contact_description":14223,"contact_cta":34,"url_form_triggers":14224,"category":1111,"date":14189,"featured_image":14225,"thumbnail":14232,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14233,"meta_title":14234,"meta_description":14237,"og_title":14238,"og_description":14239,"og_image":14240,"no_index":123},"50% of UK Shoppers to Continue Online Clothing Purchases",{"link_type":64,"key":14217,"url":14218,"target":66},"678e5020-e479-45ca-9af6-c22a2171eebb","https:\u002F\u002Finternetretailing.net\u002F50-of-uk-shoppers-to-continue-purchasing-clothing-online-despite-shops-reopening-23011\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14226,"alt":34,"copyright":34,"url":14229,"id":14230,"edit":14231},{"width":14227,"height":14228},1182,690,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a45d20b105250cf53b4c4_Screenshot2023-10-26at11.56.05.png?auto=format,compress","ZTpF0gsQUlDPU7TE",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14235],{"type":37,"text":14215,"spans":14236,"direction":44},[],[],[],[],{},{"id":14242,"uid":14243,"url":34,"type":9,"href":14244,"tags":14245,"first_publication_date":10891,"last_publication_date":14246,"slugs":14247,"linked_documents":14249,"lang":192,"alternate_languages":14250,"data":14251},"ZxgHhhoAAEIAxxyK","editorial-how-reopening-of-stores-will-usher-in-more-changes-to-retail-than-we-have-seen-to-date","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHhhoAAEIAxxyK%22%29+%5D%5D",[],"2025-01-23T10:49:05+0000",[14248],"store-reopenings-major-retail-changes-ahead",[],[],{"title":14252,"external_link":14253,"slices":14256,"author_name":34,"author_position":34,"author_description":34,"author_image":14257,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14258,"contact_formid":34,"contact_title":14259,"contact_description":14260,"contact_cta":34,"url_form_triggers":14261,"category":1111,"date":14189,"featured_image":14262,"thumbnail":14269,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14270,"meta_title":14271,"meta_description":14275,"og_title":14276,"og_description":14277,"og_image":14278,"no_index":123},"Store Reopenings: Major Retail Changes Ahead",{"link_type":64,"key":14254,"url":14255,"target":66},"f86223b7-d13d-4ea8-8a3e-642787c69f33","https:\u002F\u002Finternetretailing.net\u002Feditorial-how-reopening-of-stores-will-usher-in-more-changes-to-retail-than-we-have-seen-to-date\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14263,"alt":34,"copyright":34,"url":14266,"id":14267,"edit":14268},{"width":14264,"height":14265},1190,794,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a449c0b105250cf53b4c2_Screenshot2023-10-26at11.50.58.png?auto=format,compress","ZTpEnAsQUlDPU7TC",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14272],{"type":37,"text":14273,"spans":14274,"direction":44},"Retail Changes: Impact of Store Reopenings",[],[],[],[],{},{"id":14280,"uid":14281,"url":34,"type":9,"href":14282,"tags":14283,"first_publication_date":14284,"last_publication_date":14285,"slugs":14286,"linked_documents":14288,"lang":192,"alternate_languages":14289,"data":14290},"ZxgHMhoAAEwAxxvU","what-advertisers-can-learn-from-march-madness-2021","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHMhoAAEwAxxvU%22%29+%5D%5D",[],"2024-10-22T20:39:11+0000","2025-01-23T10:49:52+0000",[14287],"lessons-from-march-madness-2021",[],[],{"title":14291,"external_link":14292,"slices":14295,"author_name":34,"author_position":34,"author_description":34,"author_image":14296,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14297,"contact_formid":34,"contact_title":14298,"contact_description":14299,"contact_cta":34,"url_form_triggers":14300,"category":1111,"date":14301,"featured_image":14302,"thumbnail":14307,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14308,"meta_title":14309,"meta_description":14312,"og_title":14313,"og_description":14314,"og_image":14315,"no_index":123},"Lessons from March Madness 2021",{"link_type":64,"key":14293,"url":14294,"target":66},"7f253f23-f790-4d8d-8479-0423fb664dcb","https:\u002F\u002Fwww.nexttv.com\u002Fblogs\u002Fwhat-advertisers-can-learn-from-march-madness-2021",[],{},{"link_type":125},[],[],[],"2021-04-13T11:00:00+0000",{"dimensions":14303,"alt":34,"copyright":34,"url":14304,"id":14305,"edit":14306},{"width":947,"height":1212},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a488d0b105250cf53b4c6_Screenshot2023-10-26at12.07.47.png?auto=format,compress","ZTpIjQsQUlDPU7TG",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14310],{"type":37,"text":14291,"spans":14311,"direction":44},[],[],[],[],{},{"id":14317,"uid":14318,"url":34,"type":9,"href":14319,"tags":14320,"first_publication_date":10491,"last_publication_date":14321,"slugs":14322,"linked_documents":14324,"lang":192,"alternate_languages":14325,"data":14326},"ZxgHSRoAAEAAxxwH","third-party-cookie-replacements-fall-short-of-consent-and-transparency-promises","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHSRoAAEAAxxwH%22%29+%5D%5D",[],"2025-01-23T10:49:21+0000",[14323],"trends-in-programmatic-advertising-for-2024",[],[],{"title":14327,"external_link":14328,"slices":14331,"author_name":34,"author_position":34,"author_description":34,"author_image":14332,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14333,"contact_formid":34,"contact_title":14334,"contact_description":14335,"contact_cta":34,"url_form_triggers":14336,"category":1111,"date":14337,"featured_image":14338,"thumbnail":14345,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14346,"meta_title":14347,"meta_description":14351,"og_title":14352,"og_description":14353,"og_image":14354,"no_index":123},"Trends in Programmatic Advertising for 2024",{"link_type":64,"key":14329,"url":14330,"target":66},"f16e7c39-25d5-4112-be35-98631e85814f","https:\u002F\u002Fdigiday.com\u002Fmedia\u002Fthird-party-cookie-replacements-fall-short-of-consent-and-transparency-promises\u002F",[],{},{"link_type":125},[],[],[],"2021-03-22T12:00:00+0000",{"dimensions":14339,"alt":34,"copyright":34,"url":14342,"id":14343,"edit":14344},{"width":14340,"height":14341},1462,1252,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a48f90b105250cf53b4c7_Screenshot2023-10-26at12.09.34.png?auto=format,compress","ZTpI-QsQUlDPU7TH",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14348],{"type":37,"text":14349,"spans":14350,"direction":44},"Issues with Third-Party Cookie Replacements: A Review",[],[],[],[],{},{"id":14356,"uid":14357,"url":34,"type":9,"href":14358,"tags":14359,"first_publication_date":13625,"last_publication_date":9384,"slugs":14360,"linked_documents":14362,"lang":192,"alternate_languages":14363,"data":14364},"ZxgIBRoAAEsAxx2P","googles-latest-privacy-play-has-big-implications-for-the-open-web","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIBRoAAEsAxx2P%22%29+%5D%5D",[],[14361],"googles-privacy-play-implications-for-the-open-web",[],[],{"title":14365,"external_link":14366,"slices":14369,"author_name":34,"author_position":34,"author_description":34,"author_image":14370,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14371,"contact_formid":34,"contact_title":14372,"contact_description":14373,"contact_cta":34,"url_form_triggers":14374,"category":1111,"date":14375,"featured_image":14376,"thumbnail":14379,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14382,"meta_title":14383,"meta_description":14387,"og_title":14388,"og_description":14389,"og_image":14390,"no_index":123},"Google’s Privacy Play: Implications for the Open Web",{"link_type":64,"key":14367,"url":14368,"target":66},"707423d3-4b96-49b4-8653-69c7c99b120a","https:\u002F\u002Fstreetfightmag.com\u002F2021\u002F03\u002F16\u002Fgoogles-latest-privacy-play-has-big-implications-for-the-open-web\u002F?mc_cid=09197fe0a6&mc_eid=8a363a536e#.YI_uHWZKjvX",[],{},{"link_type":125},[],[],[],"2021-03-16T12:00:00+0000",{"dimensions":14377,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":14378},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14380,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":14381},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[14384],{"type":37,"text":14385,"spans":14386,"direction":44},"Google’s Privacy Changes and Their Impact on the Open Web",[],[],[],[],{},{"id":14392,"uid":14393,"url":34,"type":9,"href":14394,"tags":14395,"first_publication_date":9617,"last_publication_date":14396,"slugs":14397,"linked_documents":14399,"lang":192,"alternate_languages":14400,"data":14401},"ZxgGmxoAAEUAxxqU","talent-tracker-whos-going-where","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGmxoAAEUAxxqU%22%29+%5D%5D",[],"2025-01-23T10:49:41+0000",[14398],"talent-tracker-key-moves",[],[],{"title":14402,"external_link":14403,"slices":14406,"author_name":34,"author_position":34,"author_description":34,"author_image":14407,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14408,"contact_formid":34,"contact_title":14409,"contact_description":14410,"contact_cta":34,"url_form_triggers":14411,"category":1111,"date":14412,"featured_image":14413,"thumbnail":14418,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14419,"meta_title":14420,"meta_description":14424,"og_title":14425,"og_description":14426,"og_image":14427,"no_index":123},"Talent Tracker: Key Moves",{"link_type":64,"key":14404,"url":14405,"target":66},"fb6bcfac-36ed-4c18-a1dd-10411c993c6c","https:\u002F\u002Fnewdigitalage.co\u002Fgeneral\u002Ftalent-tracker-whos-going-where-6-28\u002F",[],{},{"link_type":125},[],[],[],"2021-03-12T12:00:00+0000",{"dimensions":14414,"alt":34,"copyright":34,"url":14415,"id":14416,"edit":14417},{"width":10989,"height":10989},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4a150b105250cf53b4c8_Screenshot2023-10-26at12.14.19.png?auto=format,compress","ZTpKFQsQUlDPU7TI",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14421],{"type":37,"text":14422,"spans":14423,"direction":44},"Key Talent Moves and Industry Shifts",[],[],[],[],{},{"id":14429,"uid":14430,"url":34,"type":9,"href":14431,"tags":14432,"first_publication_date":12985,"last_publication_date":13588,"slugs":14433,"linked_documents":14435,"lang":192,"alternate_languages":14436,"data":14437},"ZxgG8BoAAD8AxxtJ","miq-appoints-three-new-emea-leaders-supercharging-european-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG8BoAAD8AxxtJ%22%29+%5D%5D",[],[14434],"3-new-emea-leaders",[],[],{"title":14438,"external_link":14439,"slices":14442,"author_name":34,"author_position":34,"author_description":34,"author_image":14443,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14444,"contact_formid":34,"contact_title":14445,"contact_description":14446,"contact_cta":34,"url_form_triggers":14447,"category":1111,"date":14448,"featured_image":14449,"thumbnail":14455,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14456,"meta_title":14457,"meta_description":14461,"og_title":14462,"og_description":14463,"og_image":14464,"no_index":123},"3 New EMEA Leaders",{"link_type":64,"key":14440,"url":14441,"target":66},"4f9063f7-2c3b-49be-9f4e-6981f7463007","https:\u002F\u002Fmarcommnews.com\u002Fmiq-appoints-three-new-emea-leaders-supercharging-european-growth\u002F",[],{},{"link_type":125},[],[],[],"2021-03-11T12:00:00+0000",{"dimensions":14450,"alt":34,"copyright":34,"url":14452,"id":14453,"edit":14454},{"width":1275,"height":14451},586,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4c380b105250cf53b4cc_Screenshot2023-10-26at12.23.27.png?auto=format,compress","ZTpMOAsQUlDPU7TM",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14458],{"type":37,"text":14459,"spans":14460,"direction":44},"New EMEA Leadership: Supercharging European Growth",[],[],[],[],{},{"id":14466,"uid":14467,"url":34,"type":9,"href":14468,"tags":14469,"first_publication_date":11093,"last_publication_date":14470,"slugs":14471,"linked_documents":14473,"lang":192,"alternate_languages":14474,"data":14475},"ZxgHahoAAEsAxxxO","gaps-remain-in-industry-guidelines-for-controversial-email-based-identity-tech","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHahoAAEsAxxxO%22%29+%5D%5D",[],"2025-01-23T10:49:02+0000",[14472],"industry-gaps-in-email-based-identity-tech",[],[],{"title":14476,"external_link":14477,"slices":14480,"author_name":34,"author_position":34,"author_description":34,"author_image":14481,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14482,"contact_formid":34,"contact_title":14483,"contact_description":14484,"contact_cta":34,"url_form_triggers":14485,"category":1111,"date":14448,"featured_image":14486,"thumbnail":14492,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14493,"meta_title":14494,"meta_description":14498,"og_title":14499,"og_description":14500,"og_image":14501,"no_index":123},"Industry Gaps in Email-Based Identity Tech",{"link_type":64,"key":14478,"url":14479,"target":66},"12dd1572-7e67-49a9-9d78-dc792c702f8a","https:\u002F\u002Fdigiday.com\u002Fmedia\u002Flarge-pieces-of-the-puzzle-are-still-missing-ad-industry-execs-say-iabs-identity-best-practices-fall-short-of-providing-clear-guidance\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14487,"alt":34,"copyright":34,"url":14489,"id":14490,"edit":14491},{"width":14488,"height":13457},2206,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4a8b0b105250cf53b4c9_Screenshot2023-10-26at12.16.17.png?auto=format,compress","ZTpKiwsQUlDPU7TJ",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14495],{"type":37,"text":14496,"spans":14497,"direction":44},"Addressing Gaps in Email-Based Identity Tech",[],[],[],[],{},{"id":14503,"uid":14504,"url":34,"type":9,"href":14505,"tags":14506,"first_publication_date":9752,"last_publication_date":14507,"slugs":14508,"linked_documents":14510,"lang":192,"alternate_languages":14511,"data":14512},"ZxgI4RoAAEMAxx9s","ivey-gets-emea-role-as-miq-eyes-expansion","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI4RoAAEMAxx9s%22%29+%5D%5D",[],"2025-01-23T10:49:22+0000",[14509],"debunking-7-common-myths-about-digital-marketing",[],[],{"title":14513,"external_link":14514,"slices":14517,"author_name":34,"author_position":34,"author_description":34,"author_image":14518,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14519,"contact_formid":34,"contact_title":14520,"contact_description":14521,"contact_cta":34,"url_form_triggers":14522,"category":1111,"date":14523,"featured_image":14524,"thumbnail":14530,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14531,"meta_title":14532,"meta_description":14536,"og_title":14537,"og_description":14538,"og_image":14539,"no_index":123},"Debunking 7 Common Myths about Digital Marketing",{"link_type":64,"key":14515,"url":14516,"target":66},"c3d9b2a8-6cc0-4451-a23f-610e4e76c320","https:\u002F\u002Fthe-media-leader.com\u002Fivey-gets-emea-role-as-miq-eyes-expansion\u002F",[],{},{"link_type":125},[],[],[],"2021-03-10T12:00:00+0000",{"dimensions":14525,"alt":34,"copyright":34,"url":14527,"id":14528,"edit":14529},{"width":14526,"height":13304},1486,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4d460b105250cf53b4ce_Screenshot2023-10-26at12.27.55.png?auto=format,compress","ZTpNRgsQUlDPU7TO",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14533],{"type":37,"text":14534,"spans":14535,"direction":44},"Appoints Ivey to EMEA Role for Expansion Efforts",[],[],[],[],{},{"id":14541,"uid":14542,"url":34,"type":9,"href":14543,"tags":14544,"first_publication_date":14545,"last_publication_date":14546,"slugs":14547,"linked_documents":14549,"lang":192,"alternate_languages":14550,"data":14551},"ZxgJGRoAAEgAxx_f","miq-appoints-three-new-emea-leaders","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJGRoAAEgAxx_f%22%29+%5D%5D",[],"2024-10-22T20:38:36+0000","2025-01-23T10:48:29+0000",[14548],"new-emea-leaders-at-miq",[],[],{"title":14552,"external_link":14553,"slices":14556,"author_name":34,"author_position":34,"author_description":34,"author_image":14557,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14558,"contact_formid":34,"contact_title":14559,"contact_description":14560,"contact_cta":34,"url_form_triggers":14561,"category":1111,"date":14523,"featured_image":14562,"thumbnail":14567,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14568,"meta_title":14569,"meta_description":14573,"og_title":14574,"og_description":14575,"og_image":14576,"no_index":123},"New EMEA Leaders at MiQ",{"link_type":64,"key":14554,"url":14555,"target":66},"7be98f55-0aaf-415c-9684-874c51d75c57","https:\u002F\u002Fperformancein.com\u002Fnews\u002F2021\u002F03\u002F10\u002Fmiq-appoints-three-new-emea-leaders\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14563,"alt":34,"copyright":34,"url":14564,"id":14565,"edit":14566},{"width":1275,"height":10438},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4eae0b105250cf53b4cf_Screenshot2023-10-26at12.33.52.png?auto=format,compress","ZTpOrgsQUlDPU7TP",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14570],{"type":37,"text":14571,"spans":14572,"direction":44},"New EMEA Leadership Team Announced at MiQ",[],[],[],[],{},{"id":14578,"uid":14579,"url":34,"type":9,"href":14580,"tags":14581,"first_publication_date":6919,"last_publication_date":14582,"slugs":14583,"linked_documents":14585,"lang":192,"alternate_languages":14586,"data":14587},"ZxgF8BoAAD8Axxkk","movers-and-shakers-dazn-ddb-news-uk-mediacom-vidmob-and-more","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgF8BoAAD8Axxkk%22%29+%5D%5D",[],"2025-01-23T10:49:18+0000",[14584],"movers--shakers-industry-news-highlights",[],[],{"title":14588,"external_link":14589,"slices":14592,"author_name":34,"author_position":34,"author_description":34,"author_image":14593,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14594,"contact_formid":34,"contact_title":14595,"contact_description":14596,"contact_cta":34,"url_form_triggers":14597,"category":1111,"date":14523,"featured_image":14598,"thumbnail":14605,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14606,"meta_title":14607,"meta_description":14611,"og_title":14612,"og_description":14613,"og_image":14614,"no_index":123},"Movers & Shakers: Industry News Highlights",{"link_type":64,"key":14590,"url":14591,"target":66},"2b12c8bf-1efc-4e17-8592-617bdbc372e2","https:\u002F\u002Fmobilemarketingmagazine.com\u002Fmovers-shakers-dazn-ddb-news-uk-mediacom-vidmob-iab-livexlive-samba-tv-tabmo-tvsquared-malwarebytes-miq-impact-adnami-kyra-media-dept-lycamobile-neverno-heap",[],{},{"link_type":125},[],[],[],{"dimensions":14599,"alt":34,"copyright":34,"url":14602,"id":14603,"edit":14604},{"width":14600,"height":14601},1696,1272,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4c8e0b105250cf53b4cd_Screenshot2023-10-26at12.24.53.png?auto=format,compress","ZTpMjgsQUlDPU7TN",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14608],{"type":37,"text":14609,"spans":14610,"direction":44},"Movers & Shakers: Latest Industry News Highlights",[],[],[],[],{},{"id":14616,"uid":14617,"url":34,"type":9,"href":14618,"tags":14619,"first_publication_date":12210,"last_publication_date":14016,"slugs":14620,"linked_documents":14622,"lang":192,"alternate_languages":14623,"data":14624},"ZxgH8xoAAEAAxx1n","miq-names-emea-leadership-team","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH8xoAAEAAxx1n%22%29+%5D%5D",[],[14621],"names-emea-leadership-team",[],[],{"title":14625,"external_link":14626,"slices":14629,"author_name":34,"author_position":34,"author_description":34,"author_image":14630,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14631,"contact_formid":34,"contact_title":14632,"contact_description":14633,"contact_cta":34,"url_form_triggers":14634,"category":1111,"date":14523,"featured_image":14635,"thumbnail":14638,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14639,"meta_title":14640,"meta_description":14644,"og_title":14645,"og_description":14646,"og_image":14647,"no_index":123},"Names EMEA Leadership Team",{"link_type":64,"key":14627,"url":14628,"target":66},"b69f59a5-83a5-4a95-bab7-923a93102028","https:\u002F\u002Fmrweb.com\u002Fdrno\u002Fnews31134.htm",[],{},{"link_type":125},[],[],[],{"dimensions":14636,"alt":34,"copyright":34,"url":14527,"id":14528,"edit":14637},{"width":14526,"height":13304},{"x":41,"y":41,"zoom":140,"background":141},{},[],[14641],{"type":37,"text":14642,"spans":14643,"direction":44},"Announcing the EMEA Leadership Team",[],[],[],[],{},{"id":14649,"uid":14650,"url":34,"type":9,"href":14651,"tags":14652,"first_publication_date":12484,"last_publication_date":14653,"slugs":14654,"linked_documents":14656,"lang":192,"alternate_languages":14657,"data":14658},"ZxgHQBoAAEQAxxvz","miq-appoints-three-new-emea-leaders-supercharging-european-growth-aitnewsdesk","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHQBoAAEQAxxvz%22%29+%5D%5D",[],"2025-01-23T10:48:47+0000",[14655],"appoints-new-emea-leaders-for-growth",[],[],{"title":14659,"external_link":14660,"slices":14663,"author_name":34,"author_position":34,"author_description":34,"author_image":14664,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14665,"contact_formid":34,"contact_title":14666,"contact_description":14667,"contact_cta":34,"url_form_triggers":14668,"category":1111,"date":14523,"featured_image":14669,"thumbnail":14672,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14673,"meta_title":14674,"meta_description":14678,"og_title":14679,"og_description":14680,"og_image":14681,"no_index":123},"Appoints New EMEA Leaders for Growth",{"link_type":64,"key":14661,"url":14662,"target":66},"d6143272-d086-4779-8125-bbb948cda313","https:\u002F\u002Faithority.com\u002Ftechnology\u002Fregulation-and-compliance-managment\u002Fmiq-appoints-three-new-emea-leaders-supercharging-european-growth\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14670,"alt":34,"copyright":34,"url":14564,"id":14565,"edit":14671},{"width":1275,"height":10438},{"x":41,"y":41,"zoom":140,"background":141},{},[],[14675],{"type":37,"text":14676,"spans":14677,"direction":44},"New EMEA Leaders Appointed to Drive Growth",[],[],[],[],{},{"id":14683,"uid":14684,"url":34,"type":9,"href":14685,"tags":14686,"first_publication_date":9843,"last_publication_date":14687,"slugs":14688,"linked_documents":14689,"lang":192,"alternate_languages":14690,"data":14691},"ZxgHxBoAAEIAxx0I","miq-appoints-three-new-emea-leaders-supercharging-european-growth-newsroom","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHxBoAAEIAxx0I%22%29+%5D%5D",[],"2025-01-31T09:19:52+0000",[14542],[],[],{"title":14692,"external_link":14693,"slices":14696,"author_name":34,"author_position":34,"author_description":34,"author_image":14697,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14698,"contact_formid":34,"contact_title":14699,"contact_description":14700,"contact_cta":34,"url_form_triggers":14701,"category":1111,"date":14523,"featured_image":14702,"thumbnail":14705,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14706,"meta_title":14709,"meta_description":14713,"og_title":14714,"og_description":14715,"og_image":14716,"no_index":123},"MiQ Appoints Three New EMEA Leaders",{"link_type":64,"key":14694,"url":14695,"target":66},"d76139bb-9a20-4da0-939f-c30f7b1e1b06","https:\u002F\u002Flovelymobile.news\u002Fmiq-appoints-three-new-emea-leaders-supercharging-european-growth\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":14703,"alt":34,"copyright":34,"url":14452,"id":14453,"edit":14704},{"width":1275,"height":14451},{"x":41,"y":41,"zoom":140,"background":141},{},[14707],{"related_article":14708},{"link_type":125},[14710],{"type":37,"text":14711,"spans":14712,"direction":44},"MiQ Appoints Three New EMEA Leaders, Supercharging European Growth",[],[],[],[],{},{"id":14718,"uid":14719,"url":34,"type":9,"href":14720,"tags":14721,"first_publication_date":9189,"last_publication_date":14722,"slugs":14723,"linked_documents":14725,"lang":192,"alternate_languages":14726,"data":14727},"ZxgJSBoAAE4AxyBA","how-were-enhancing-youtube-performance-on-dv360-with-our-strategic-partnership-with-pixability","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJSBoAAE4AxyBA%22%29+%5D%5D",[],"2026-04-27T16:35:08+0000",[14724],"the-power-of-youtube",[],[],{"title":14728,"external_link":14729,"slices":14730,"author_name":34,"author_position":34,"author_description":34,"author_image":14781,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":14782,"contact_formid":34,"contact_title":14783,"contact_description":14784,"contact_cta":34,"url_form_triggers":14785,"category":131,"date":14786,"featured_image":14787,"thumbnail":14793,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":14798,"meta_title":14799,"meta_description":14803,"og_title":14806,"og_description":14807,"og_image":14808,"no_index":123},"Boosting YouTube Performance with Pixability",{"link_type":27},[14731],{"variation":30,"version":31,"items":14732,"primary":14733,"id":14780,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":14734,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[14735,14738,14741,14744,14747,14750,14753,14756,14759,14762,14765,14768,14771,14774,14777],{"type":37,"text":14736,"spans":14737},"2020 saw TV consumption skyrocket, especially when it came to OTT and digital video. And YouTube continues to rise as the undisputed leader of digital video content, with over 2 billion logged in monthly users worldwide and around 80% of digital video users visiting YouTube regularly, according to Statista. What may come as a surprise to some, though, is that according to Comscore, YouTube now represents 42% of watch time on Connected TV among ad-supported streaming platforms. For advertisers this means it’s an important ingredient in every CTV strategy.",[],{"type":1221,"text":14739,"spans":14740},"The power of YouTube",[],{"type":37,"text":14742,"spans":14743},"As a marketer, you probably don’t need us to convince you of the power of incorporating YouTube into your strategy. The scale and breadth of addressable users, the level of attention they give while watching niche video content that interests them, and the fact that ads can actually drive users straight to measurable action, is a marketer’s dream. This year, eMarketer predicts a 37% increase in YouTube ad revenues, taking the figure up to $5.56bn.",[],{"type":37,"text":14745,"spans":14746},"But the part that can sometimes give advertisers pause, is the thought that a lot of YouTube videos are user-generated, meaning they can be around a variety of topics, some appropriate for advertising – and some not. Add to this the fact that YouTube’s ad platforms aren’t really set up to curate content for a brand or report back on the specific YouTube channels where ads were shown. These are things marketers want and need. If you don’t know which videos your ads are being shown alongside, that creates a huge challenge for making sure your brand is aligned with the context around it.",[],{"type":1221,"text":14748,"spans":14749},"What does this mean right now?",[],{"type":37,"text":14751,"spans":14752},"For a start, no one wants their ad shown alongside the violent, inappropriate, or politically sensitive content that sometimes makes its way onto YouTube – that’s table stakes. This type of content falls below the 4A’s brand safety floor and YouTube already works hard to eliminate this kind of content from its pool of ad-eligible channels – but there are still more considerations for marketers. There may also be times when you need to be responsive to events, avoiding videos and categories that would usually be okay, but for immediate and pressing reasons, are not. Unless you have the insights and the flexibility to control this, there’s the potential for reputational damage. ",[],{"type":37,"text":14754,"spans":14755},"At a less sinister level, if your brand campaign for, say, a fast food restaurant, is appearing on health food channels on YouTube, you’re probably not going to get the performance you need. And on the flip side, you would want to make sure that you are running on positive reviews of your restaurant or related channels and videos.",[],{"type":37,"text":14757,"spans":14758},"But simplistic brand safety measures like inclusion lists can seriously limit that desirable level of scale that we already mentioned. So how can marketers get the best of both worlds with YouTube, making sure they continue to get great performance balanced with optimal scale, and brand safety?",[],{"type":1221,"text":14760,"spans":14761},"Our collaboration with Pixability ",[],{"type":37,"text":14763,"spans":14764},"We’ve partnered with Pixability to license their BrandShield technology, which does just that – going beyond very simple brand safety controls to provide deep brand suitability at the channel and video level.",[],{"type":37,"text":14766,"spans":14767},"As David George, CEO of Pixability, explains, the partnership will bring new value to marketers who want to make the most of YouTube: “MiQ is well known for their programmatic expertise built out of unique data capabilities that drive incredible performance on DV360. Our partnership will allow their partners and clients to leverage BrandShield in conjunction with these abilities, to ensure the best possible brand alignment of campaigns while delivering the best possible campaign performance.”",[],{"type":37,"text":14769,"spans":14770},"BrandShield technology uses a massive data set of YouTube and YouTube on TV inventory, scores each video and channel, and categorizes it in alignment with GARM, the 4A’s Brand Safety Floor and IAB content taxonomy, meaning you can get a much richer view and better control of the suitability of content for your campaign.",[],{"type":37,"text":14772,"spans":14773},"Our product team has worked with Pixability’s teams to incorporate this data driven brand suitability solution into our managed service offering for YouTube via DV360. Pixability’s team applies BrandShield’s technology to our audience sets to build custom inclusion lists for verticals like QSR, finance, CPG and others. This audience-first brand suitability approach is what drives optimal campaign performance against content on YouTube that aligns with our clients’ goals.",[],{"type":37,"text":14775,"spans":14776},"“Pixability brings a level of quality data and data science expertise that is very complimentary to MiQ’s approach in the market,” says Moe Chughtai, Advanced TV Product Lead at MiQ, when asked about the value of the partnership. “It can be difficult for marketers to access audience data to inform their YouTube buys. By focusing not just on brand safety, but also brand suitability, Pixability’s BrandShield product gives MiQ an added layer of insight into content\u002Fmessage fit for a marketer. Moreover, getting access to granular controls to data allows MiQ to marry those insights with our existing Advanced TV and video solution to bring innovative products to market in the future.” ",[],{"type":37,"text":14778,"spans":14779},"By collaborating closely with Pixability on data connection to inform activation on YouTube and other TV and digital video formats, we hope to develop further capabilities for clients in the future – so stay tuned.",[],"text_component$3fdc65f5-c302-43d4-9b83-ec6b6aaa3544",{},{"link_type":125},[],[],[],"2021-03-09T23:00:00+0000",{"dimensions":14788,"alt":14789,"copyright":34,"url":14790,"id":14791,"edit":14792},{"width":9071,"height":9167},"How we’re enhancing YouTube performance on DV360 with our strategic partnership with Pixability","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7dee9019-6153-4e2d-8723-f9e596fb93c7_web-MiQxPIXABILITY-1024x536.png?auto=format,compress","ZJ72wREAACEAdqzU",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14794,"alt":34,"copyright":34,"url":14795,"id":14796,"edit":14797},{"width":2020,"height":4452},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7b19cc59-86a8-43df-a38d-d96035f64240_Partnering+with+Pixability+to+set+a+new+YouTube+standard.jpg?auto=format,compress","ZdM1IxEAACgAVy4E",{"x":41,"y":41,"zoom":140,"background":8360},[],[14800],{"type":37,"text":14801,"spans":14802,"direction":44},"Enhancing YouTube Performance with Pixability Partnership",[],[14804],{"type":37,"text":14789,"spans":14805,"direction":44},[],[],[],{},{"id":14810,"uid":14811,"url":34,"type":9,"href":14812,"tags":14813,"first_publication_date":8819,"last_publication_date":13361,"slugs":14814,"linked_documents":14816,"lang":192,"alternate_languages":14817,"data":14818},"ZxgJWxoAAEQAxyBn","the-industry-responds-to-googles-dismissal-of-identifiers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJWxoAAEQAxyBn%22%29+%5D%5D",[],[14815],"industry-response-to-googles-identifier-dismissal",[],[],{"title":14819,"external_link":14820,"slices":14823,"author_name":34,"author_position":34,"author_description":34,"author_image":14824,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14825,"contact_formid":34,"contact_title":14826,"contact_description":14827,"contact_cta":34,"url_form_triggers":14828,"category":1111,"date":14829,"featured_image":14830,"thumbnail":14833,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14836,"meta_title":14837,"meta_description":14841,"og_title":14842,"og_description":14843,"og_image":14844,"no_index":123},"Industry Response to Google’s Identifier Dismissal",{"link_type":64,"key":14821,"url":14822,"target":66},"b5fdadd0-636d-407a-8677-83c2aa466f92","https:\u002F\u002Fwww.adexchanger.com\u002Fonline-advertising\u002Funified-id-2-0-is-facing-roadblocks-and-not-just-to-do-with-google\u002F#more-154880",[],{},{"link_type":125},[],[],[],"2021-03-08T12:00:00+0000",{"dimensions":14831,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":14832},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14834,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":14835},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[14838],{"type":37,"text":14839,"spans":14840,"direction":44},"Google’s Identifier Dismissal: Industry Reactions",[],[],[],[],{},{"id":14846,"uid":14847,"url":34,"type":9,"href":14848,"tags":14849,"first_publication_date":10891,"last_publication_date":14321,"slugs":14850,"linked_documents":14852,"lang":192,"alternate_languages":14853,"data":14854},"ZxgHkBoAAEoAxxyd","roku-nielsen-set-table-for-addressable-ads","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHkBoAAEoAxxyd%22%29+%5D%5D",[],[14851],"unleashing-the-power-of-first-party-data",[],[],{"title":14855,"external_link":14856,"slices":14859,"author_name":34,"author_position":34,"author_description":34,"author_image":14860,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14861,"contact_formid":34,"contact_title":14862,"contact_description":14863,"contact_cta":34,"url_form_triggers":14864,"category":1111,"date":14829,"featured_image":14865,"thumbnail":14870,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14871,"meta_title":14872,"meta_description":14876,"og_title":14877,"og_description":14878,"og_image":14879,"no_index":123},"Unleashing the Power of First-Party Data",{"link_type":64,"key":14857,"url":14858,"target":66},"48a81229-42d4-46d5-bed2-b25c233b2130","https:\u002F\u002Fwww.nexttv.com\u002Ffeatures\u002Froku-nielsen-set-table-for-addressable-ads",[],{},{"link_type":125},[],[],[],{"dimensions":14866,"alt":34,"copyright":34,"url":14867,"id":14868,"edit":14869},{"width":166,"height":9522},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a4b030b105250cf53b4ca_Screenshot2023-10-26at12.18.16.png?auto=format,compress","ZTpLAwsQUlDPU7TK",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14873],{"type":37,"text":14874,"spans":14875,"direction":44},"Roku and Nielsen Join Forces for Addressable Ads",[],[],[],[],{},{"id":14881,"uid":14882,"url":34,"type":9,"href":14883,"tags":14884,"first_publication_date":9383,"last_publication_date":14885,"slugs":14886,"linked_documents":14888,"lang":192,"alternate_languages":14889,"data":14890},"ZxgIwBoAAE0Axx8l","unified-id-20-is-facing-roadblocks-and-not-just-to-do-with-google","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIwBoAAE0Axx8l%22%29+%5D%5D",[],"2025-01-23T10:49:01+0000",[14887],"roadblocks-for-unified-id-2.0-beyond-google",[],[],{"title":14891,"external_link":14892,"slices":14894,"author_name":34,"author_position":34,"author_description":34,"author_image":14895,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14896,"contact_formid":34,"contact_title":14897,"contact_description":14898,"contact_cta":34,"url_form_triggers":14899,"category":1111,"date":14829,"featured_image":14900,"thumbnail":14903,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14906,"meta_title":14907,"meta_description":14911,"og_title":14912,"og_description":14913,"og_image":14914,"no_index":123},"Roadblocks for Unified ID 2.0 Beyond Google",{"link_type":64,"key":14893,"url":14822,"target":66},"8d307cf1-438f-41ca-a1f4-6d712278758c",[],{},{"link_type":125},[],[],[],{"dimensions":14901,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":14902},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14904,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":14905},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[14908],{"type":37,"text":14909,"spans":14910,"direction":44},"Unified ID 2.0 Roadblocks Beyond Google",[],[],[],[],{},{"id":14916,"uid":14917,"url":34,"type":9,"href":14918,"tags":14919,"first_publication_date":14920,"last_publication_date":6993,"slugs":14921,"linked_documents":14923,"lang":192,"alternate_languages":14924,"data":14925},"ZxgJlBoAAEcAxyDg","what-will-googles-focus-on-privacy-preservation-mean-for-the-industry","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJlBoAAEcAxyDg%22%29+%5D%5D",[],"2024-10-22T20:38:26+0000",[14922],"googles-privacy-focus-industry-impacts",[],[],{"title":14926,"external_link":14927,"slices":14930,"author_name":34,"author_position":34,"author_description":34,"author_image":14931,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14932,"contact_formid":34,"contact_title":14933,"contact_description":14934,"contact_cta":34,"url_form_triggers":14935,"category":1111,"date":14829,"featured_image":14936,"thumbnail":14943,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14944,"meta_title":14945,"meta_description":14948,"og_title":14949,"og_description":14950,"og_image":14951,"no_index":123},"Google’s Privacy Focus: Industry Impacts",{"link_type":64,"key":14928,"url":14929,"target":66},"712a17e5-f39f-4237-a8fd-c0840ec76f6d","https:\u002F\u002Fmobilemarketingmagazine.com\u002Fgoogle-chrome-third-party-cookies-privacy-sandbox",[],{},{"link_type":125},[],[],[],{"dimensions":14937,"alt":34,"copyright":34,"url":14940,"id":14941,"edit":14942},{"width":14938,"height":14939},1742,1008,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a523d0b105250cf53b4d1_Screenshot2023-10-26at12.49.07.png?auto=format,compress","ZTpSPQsQUlDPU7TR",{"x":41,"y":41,"zoom":140,"background":141},{},[],[14946],{"type":37,"text":14926,"spans":14947,"direction":44},[],[],[],[],{},{"id":14953,"uid":14954,"url":34,"type":9,"href":14955,"tags":14956,"first_publication_date":8863,"last_publication_date":8863,"slugs":14957,"linked_documents":14958,"lang":192,"alternate_languages":14959,"data":14960},"ZxgI1xoAAE4Axx9X","captivate-teams-up-with-miq-to-improve-place-based-ooh-targeting","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI1xoAAE4Axx9X%22%29+%5D%5D",[],[14954],[],[],{"title":14961,"external_link":14962,"slices":14965,"author_name":34,"author_position":34,"author_description":34,"author_image":14966,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":14967,"contact_formid":34,"contact_title":14968,"contact_description":14969,"contact_cta":34,"url_form_triggers":14970,"category":1111,"date":14971,"featured_image":14972,"thumbnail":14975,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":14978,"meta_title":14979,"meta_description":14980,"og_title":14981,"og_description":14982,"og_image":14983,"no_index":123},"Captivate teams up with MiQ to improve place-based OOH targeting",{"link_type":64,"key":14963,"url":14964,"target":66},"6e229f2f-567b-443d-99fc-cf65a3b758b1","https:\u002F\u002Fmediaincanada.com\u002F2021\u002F01\u002F27\u002Fcaptivate-teams-up-with-miq-to-improve-place-based-ooh-targeting\u002F",[],{},{"link_type":125},[],[],[],"2021-02-27T12:00:00+0000",{"dimensions":14973,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":14974},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":14976,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":14977},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":14985,"uid":14986,"url":34,"type":9,"href":14987,"tags":14988,"first_publication_date":9582,"last_publication_date":6882,"slugs":14989,"linked_documents":14991,"lang":192,"alternate_languages":14992,"data":14993},"ZxgJCxoAAD8Axx_E","googles-user-tracking-crackdown-has-advertisers-bracing-for-change","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJCxoAAD8Axx_E%22%29+%5D%5D",[],[14990],"googles-tracking-crackdown-what-advertisers-face",[],[],{"title":14994,"external_link":14995,"slices":14998,"author_name":34,"author_position":34,"author_description":34,"author_image":14999,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15000,"contact_formid":34,"contact_title":15001,"contact_description":15002,"contact_cta":34,"url_form_triggers":15003,"category":1111,"date":15004,"featured_image":15005,"thumbnail":15008,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15011,"meta_title":15012,"meta_description":15016,"og_title":15017,"og_description":15018,"og_image":15019,"no_index":123},"Google’s Tracking Crackdown: What Advertisers Face",{"link_type":64,"key":14996,"url":14997,"target":66},"e4f25640-fff5-4807-9f75-0cd09cd6f5df","https:\u002F\u002Fwsj.com\u002Farticles\u002Fgoogles-user-tracking-crackdown-has-advertisers-bracing-for-change-11614819326",[],{},{"link_type":125},[],[],[],"2021-02-03T12:00:00+0000",{"dimensions":15006,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15007},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15009,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15010},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15013],{"type":37,"text":15014,"spans":15015,"direction":44},"Google’s User Tracking Crackdown Explained",[],[],[],[],{},{"id":15021,"uid":15022,"url":34,"type":9,"href":15023,"tags":15024,"first_publication_date":10574,"last_publication_date":5833,"slugs":15025,"linked_documents":15027,"lang":192,"alternate_languages":15028,"data":15029},"ZxgGvBoAAEYAxxra","captivate-and-miqs-latest-partnership-brings-data-driven-targeting-to-dooh","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGvBoAAEYAxxra%22%29+%5D%5D",[],[15026],"about-captivate",[],[],{"title":15030,"external_link":15031,"slices":15032,"author_name":34,"author_position":34,"author_description":34,"author_image":15097,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":15098,"contact_formid":34,"contact_title":15099,"contact_description":15100,"contact_cta":34,"url_form_triggers":15101,"category":131,"date":15102,"featured_image":15103,"thumbnail":15108,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":15111,"meta_title":15112,"meta_description":15115,"og_title":15119,"og_description":15120,"og_image":15121,"no_index":123},"Captivate and MiQ’s latest partnership brings data-driven targeting to DOOH",{"link_type":27},[15033],{"variation":30,"version":31,"items":15034,"primary":15035,"id":15096,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":15036,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[15037,15044,15047,15050,15053,15056,15059,15066,15068,15070,15073,15075,15078,15081,15087,15091],{"type":37,"text":15038,"spans":15039},"TORONTO, January 27, 2021 — Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with MiQ, a global programmatic media partner, to deepen Captivate’s audience targeting and measurement capabilities. This opportunity fills an addressability gap within the DOOH industry in Canada by combining mobile location and consumer data with website browsing behaviour via a customized self-serve planning tool. This will ultimately enable more effective campaigns for advertisers.",[15040,15041],{"start":41,"end":2041,"type":50},{"start":933,"end":1402,"type":62,"data":15042},{"link_type":64,"url":15043},"https:\u002F\u002Fwww.captivate.ca\u002F",{"type":37,"text":15045,"spans":15046},"Captivate and MiQ’s forward-thinking partnership allows a DOOH media owner to have direct on-demand access to consumer profile attributes across an entire network. This, as well as streamlined mobile enhancement and attribution measurement, will continue to power strong alignment with an advertisers’ strategic objectives.",[],{"type":37,"text":15048,"spans":15049},"“As advertisers look to deepen their consumer relationships, we’re excited to partner with MiQ to provide a turnkey solution that reinforces brand messaging and drives action,” said Barb Huggett, General Manager at Captivate Canada. “By utilizing this scale of targeting, we can now identify valuable, hard-to-reach B2B & B2C audiences and take measurement to a new, deeper level.”",[],{"type":37,"text":15051,"spans":15052},"As the line between work and home continues to blur, upscale consumers are completing personal and professional tasks across multiple devices during moments of work, live and play. This alliance provides Captivate’s advertising partners with more pointed exposure — targeting campaigns based on consumer activity across offline and online touchpoints.",[],{"type":37,"text":15054,"spans":15055},"“This partnership bridges the power of geolocation data with online activity data to provide marketers an accurate picture of their DOOH audience, while helping eliminate wastage and inform strategies,” said Jason Furlano, SVP of Commercial, MiQ. “Today’s definition of OOH, ironically, doesn’t always mean outdoors. High traffic areas still exist, and this partnership helps to better segment these areas for relevant and meaningful messaging.”",[],{"type":1221,"text":15057,"spans":15058},"About Captivate",[],{"type":37,"text":15060,"spans":15061},"For nearly 25 years, Captivate has been the leading location-based digital video office network. Known for its vast network of elevator and large format displays throughout North America, Captivate engages millions of modern professionals with timely news, actionable information and relevant advertising placement. Captivate is now leveraging this expertise beyond the office and extending its reach to valuable audiences where they work, live and play. Whether it’s at home or in a ridesharing vehicle, Captivate continues to deliver a premium, brand safe advertising experience in a 100% viewable and fraud free captive environment. Learn more at captivate.ca",[15062],{"start":7159,"end":15063,"type":62,"data":15064},662,{"link_type":64,"url":15065},"http:\u002F\u002Fwww.captivate.com\u002F",{"type":1221,"text":439,"spans":15067},[],{"type":37,"text":11936,"spans":15069},[],{"type":37,"text":15071,"spans":15072},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell, Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards and awarded Most Effective Use of Data at The Drum’s Digital Trading Awards USA 2017. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: MIQ",[],{"type":1221,"text":3206,"spans":15074},[],{"type":37,"text":15076,"spans":15077},"Captivate",[],{"type":37,"text":15079,"spans":15080},"Raquel Hudson",[],{"type":37,"text":15082,"spans":15083},"rhudson@captivate.com",[15084],{"start":41,"end":836,"type":62,"data":15085},{"link_type":64,"url":15086},"mailto:rhudson@captivate.com",{"type":37,"text":15088,"spans":15089}," MiQ",[15090],{"start":41,"end":140,"type":50},{"type":37,"text":15092,"spans":15093},"Jihan Aziz\njihan.aziz@miqdigital.com",[15094],{"start":103,"end":534,"type":62,"data":15095},{"link_type":64,"url":2044},"text_component$0068c5d6-a928-4c14-b51c-aae129b871f2",{},{"link_type":125},[],[],[],"2021-01-25T23:00:00+0000",{"dimensions":15104,"alt":15030,"copyright":34,"url":15105,"id":15106,"edit":15107},{"width":9071,"height":11618},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb37a1b1c-eb9f-4a57-a1a0-33c560d26d2f_BlogHeader_Captivate-MiQ_Socials4-1024x396.jpg?auto=format%2Ccompress&rect=0%2C0%2C1024%2C396&w=1024&h=396","ZJ73KREAACEAdq7e",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":15109,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":15110},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15113],{"type":37,"text":15030,"spans":15114,"direction":44},[],[15116],{"type":37,"text":15117,"spans":15118,"direction":44},"TORONTO, January 27, 2021 — Captivate, North America’s leading location-based digital video network, has formed a strategic partnership with MiQ, a global programmatic media partner, to deepen Captivate’s audience targeting and measurement capabilities.",[],[],[],{},{"id":15123,"uid":15124,"url":34,"type":9,"href":15125,"tags":15126,"first_publication_date":9425,"last_publication_date":15127,"slugs":15128,"linked_documents":15130,"lang":192,"alternate_languages":15131,"data":15132},"ZxgHERoAAEwAxxuQ","verdict-how-advanced-tv-helped-drive-non-profit-awareness","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHERoAAEwAxxuQ%22%29+%5D%5D",[],"2025-01-23T10:49:11+0000",[15129],"advanced-tvs-impact-on-non-profit-awareness",[],[],{"title":15133,"external_link":15134,"slices":15137,"author_name":34,"author_position":34,"author_description":34,"author_image":15138,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15139,"contact_formid":34,"contact_title":15140,"contact_description":15141,"contact_cta":34,"url_form_triggers":15142,"category":1111,"date":15143,"featured_image":15144,"thumbnail":15147,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15150,"meta_title":15151,"meta_description":15155,"og_title":15156,"og_description":15157,"og_image":15158,"no_index":123},"Advanced TV's Impact on Non-Profit Awareness",{"link_type":64,"key":15135,"url":15136,"target":66},"a33dc030-a8d6-491c-8ba2-afefe428e5ad","https:\u002F\u002Fmediaincanada.com\u002F2021\u002F01\u002F18\u002Fverdict-how-advanced-tv-helped-drive-non-profit-awareness\u002F",[],{},{"link_type":125},[],[],[],"2021-01-18T12:00:00+0000",{"dimensions":15145,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15146},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15148,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15149},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15152],{"type":37,"text":15153,"spans":15154,"direction":44},"Advanced TV’s Role in Boosting Non-Profit Awareness",[],[],[],[],{},{"id":15160,"uid":15161,"url":34,"type":9,"href":15162,"tags":15163,"first_publication_date":10265,"last_publication_date":15164,"slugs":15165,"linked_documents":15167,"lang":192,"alternate_languages":15168,"data":15169},"ZxgJexoAAEIAxyCo","covid-19-will-have-a-lasting-effect-on-the-way-consumers-behave-work-relax-and-buy-heres-how-it-impacts-publishers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJexoAAEIAxyCo%22%29+%5D%5D",[],"2025-01-23T10:48:51+0000",[15166],"covid-19s-lasting-impact-on-consumer-behavior",[],[],{"title":15170,"external_link":15171,"slices":15174,"author_name":34,"author_position":34,"author_description":34,"author_image":15175,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15176,"contact_formid":34,"contact_title":15177,"contact_description":15178,"contact_cta":34,"url_form_triggers":15179,"category":1111,"date":15180,"featured_image":15181,"thumbnail":15184,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15187,"meta_title":15188,"meta_description":15192,"og_title":15193,"og_description":15194,"og_image":15195,"no_index":123},"COVID-19’s Lasting Impact on Consumer Behavior",{"link_type":64,"key":15172,"url":15173,"target":66},"6eb72a64-9b5a-4baf-bf77-2927cf020bfc","https:\u002F\u002Fmediamakersmeet.com\u002Fcovid-19-will-have-a-lasting-effect-on-the-way-consumers-behave-work-relax-and-buy-heres-how-it-impacts-publishers\u002F",[],{},{"link_type":125},[],[],[],"2020-12-15T12:00:00+0000",{"dimensions":15182,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15183},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15185,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15186},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15189],{"type":37,"text":15190,"spans":15191,"direction":44},"COVID-19's Lasting Impact on Consumer Behavior and Publishing",[],[],[],[],{},{"id":15197,"uid":15198,"url":34,"type":9,"href":15199,"tags":15200,"first_publication_date":11411,"last_publication_date":12598,"slugs":15201,"linked_documents":15203,"lang":192,"alternate_languages":15204,"data":15205},"ZxgGjRoAAEkAxxp5","the-new-normal-and-the-power-of-programmatic-in-gaming","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGjRoAAEkAxxp5%22%29+%5D%5D",[],[15202],"programmatic-gaming-in-the-new-normal",[],[],{"title":15206,"external_link":15207,"slices":15210,"author_name":34,"author_position":34,"author_description":34,"author_image":15211,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15212,"contact_formid":34,"contact_title":15213,"contact_description":15214,"contact_cta":34,"url_form_triggers":15215,"category":1111,"date":15216,"featured_image":15217,"thumbnail":15220,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15223,"meta_title":15224,"meta_description":15227,"og_title":15228,"og_description":15229,"og_image":15230,"no_index":123},"Programmatic Gaming in the New Normal",{"link_type":64,"key":15208,"url":15209,"target":66},"933443ac-eb8f-41ac-97de-2d1715a067a2","https:\u002F\u002Fwww.prolificnorth.co.uk\u002Ffeature\u002Fnew-normal-and-power-programmatic-gaming\u002F",[],{},{"link_type":125},[],[],[],"2020-12-10T12:00:00+0000",{"dimensions":15218,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15219},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15221,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15222},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15225],{"type":37,"text":15206,"spans":15226,"direction":44},[],[],[],[],{},{"id":15232,"uid":15233,"url":34,"type":9,"href":15234,"tags":15235,"first_publication_date":13099,"last_publication_date":15236,"slugs":15237,"linked_documents":15239,"lang":192,"alternate_languages":15240,"data":15241},"ZxgIzhoAAEgAxx9D","programmatic-ooh-predictions-ben-holmes-miq","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIzhoAAEgAxx9D%22%29+%5D%5D",[],"2025-01-23T10:49:15+0000",[15238],"ben-holmes-on-programmatic-ooh-predictions",[],[],{"title":15242,"external_link":15243,"slices":15246,"author_name":34,"author_position":34,"author_description":34,"author_image":15247,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15248,"contact_formid":34,"contact_title":15249,"contact_description":15250,"contact_cta":34,"url_form_triggers":15251,"category":1111,"date":15252,"featured_image":15253,"thumbnail":15256,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15259,"meta_title":15260,"meta_description":15264,"og_title":15265,"og_description":15266,"og_image":15267,"no_index":123},"Ben Holmes on Programmatic OOH Predictions",{"link_type":64,"key":15244,"url":15245,"target":66},"db1c72a1-04ef-41c2-b0ff-5d98ceb8b0f1","https:\u002F\u002Fnewdigitalage.co\u002Fprogrammatic\u002Fprogrammatic-ooh-predictions-ben-holmes-miq\u002F",[],{},{"link_type":125},[],[],[],"2020-12-08T12:00:00+0000",{"dimensions":15254,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15255},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15257,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15258},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15261],{"type":37,"text":15262,"spans":15263,"direction":44},"Ben Holmes on the Future of Programmatic OOH",[],[],[],[],{},{"id":15269,"uid":15270,"url":34,"type":9,"href":15271,"tags":15272,"first_publication_date":11641,"last_publication_date":8954,"slugs":15273,"linked_documents":15275,"lang":192,"alternate_languages":15276,"data":15277},"ZxgHHxoAAD8Axxut","63-million-people-watched-final-presidential-debate","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHHxoAAD8Axxut%22%29+%5D%5D",[],[15274],"63m-watched-final-presidential-debate",[],[],{"title":15278,"external_link":15279,"slices":15282,"author_name":34,"author_position":34,"author_description":34,"author_image":15283,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15284,"contact_formid":34,"contact_title":15285,"contact_description":15286,"contact_cta":34,"url_form_triggers":15287,"category":1111,"date":15288,"featured_image":15289,"thumbnail":15292,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15295,"meta_title":15296,"meta_description":15300,"og_title":15301,"og_description":15302,"og_image":15303,"no_index":123},"63M Watched Final Presidential Debate",{"link_type":64,"key":15280,"url":15281,"target":66},"ae3d63ba-d412-4202-9fa6-5480bad83db1","https:\u002F\u002Fwww.axios.com\u002F2020\u002F10\u002F23\u002F63-million-people-final-presidential-debate?utm_campaign=2020_US_PRMentions&utm_source=Press%20mention&utm_medium=Axios",[],{},{"link_type":125},[],[],[],"2020-10-23T11:00:00+0000",{"dimensions":15290,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15291},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15293,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15294},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15297],{"type":37,"text":15298,"spans":15299,"direction":44},"63 Million Watched the Final Presidential Debate",[],[],[],[],{},{"id":15305,"uid":15306,"url":34,"type":9,"href":15307,"tags":15308,"first_publication_date":10363,"last_publication_date":11853,"slugs":15309,"linked_documents":15311,"lang":192,"alternate_languages":15312,"data":15313},"ZxgIkRoAAEcAxx7E","second-presidential-debate-down-14-from-the-first-nielsen","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIkRoAAEcAxx7E%22%29+%5D%5D",[],[15310],"second-presidential-debate-sees-14-viewership-drop",[],[],{"title":15314,"external_link":15315,"slices":15318,"author_name":34,"author_position":34,"author_description":34,"author_image":15319,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15320,"contact_formid":34,"contact_title":15321,"contact_description":15322,"contact_cta":34,"url_form_triggers":15323,"category":1111,"date":15288,"featured_image":15324,"thumbnail":15327,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15330,"meta_title":15331,"meta_description":15335,"og_title":15336,"og_description":15337,"og_image":15338,"no_index":123},"Second Presidential Debate Sees 14% Viewership Drop",{"link_type":64,"key":15316,"url":15317,"target":66},"a2419210-730e-4d6e-b564-f15781b7f9de","https:\u002F\u002Fwww.mediapost.com\u002Fpublications\u002Farticle\u002F357163\u002Fsecond-presidential-debate-down-14-from-the-first.html?utm_campaign=2020_US_PRMentions&utm_source=Press%20mentions&utm_medium=Mediapost",[],{},{"link_type":125},[],[],[],{"dimensions":15325,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15326},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15328,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15329},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15332],{"type":37,"text":15333,"spans":15334,"direction":44},"Second Presidential Debate Viewership Drops by 14%",[],[],[],[],{},{"id":15340,"uid":15341,"url":34,"type":9,"href":15342,"tags":15343,"first_publication_date":10265,"last_publication_date":11412,"slugs":15344,"linked_documents":15346,"lang":192,"alternate_languages":15347,"data":15348},"ZxgJhBoAAEcAxyC-","which-categories-have-had-the-biggest-ecomm-boost","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJhBoAAEcAxyC-%22%29+%5D%5D",[],[15345],"ecomm-boost-top-performing-categories",[],[],{"title":15349,"external_link":15350,"slices":15353,"author_name":34,"author_position":34,"author_description":34,"author_image":15354,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15355,"contact_formid":34,"contact_title":15356,"contact_description":15357,"contact_cta":34,"url_form_triggers":15358,"category":1111,"date":15359,"featured_image":15360,"thumbnail":15366,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15367,"meta_title":15368,"meta_description":15372,"og_title":15373,"og_description":15374,"og_image":15375,"no_index":123},"Ecomm Boost: Top Performing Categories",{"link_type":64,"key":15351,"url":15352,"target":66},"11b0b5ca-cff6-4992-8f96-79511b95b481","https:\u002F\u002Fstrategyonline.ca\u002F2020\u002F10\u002F09\u002Fwhich-categories-have-had-the-biggest-ecomm-boost\u002F",[],{},{"link_type":125},[],[],[],"2020-10-09T11:00:00+0000",{"dimensions":15361,"alt":34,"copyright":34,"url":15363,"id":15364,"edit":15365},{"width":15362,"height":6857},872,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a6c280b105250cf53b4e8_Screenshot2023-10-26at14.39.44.png?auto=format,compress","ZTpsKAsQUlDPU7To",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15369],{"type":37,"text":15370,"spans":15371,"direction":44},"Ecomm Boost: Top Categories with the Biggest Growth",[],[],[],[],{},{"id":15377,"uid":15378,"url":34,"type":9,"href":15379,"tags":15380,"first_publication_date":7473,"last_publication_date":15381,"slugs":15382,"linked_documents":15384,"lang":192,"alternate_languages":15385,"data":15386},"ZxgJjhoAAEoAxyDR","579-million-people-watched-the-vp-debate-on-television","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJjhoAAEoAxyDR%22%29+%5D%5D",[],"2025-01-23T10:49:16+0000",[15383],"57.9-million-watched-the-vp-debate-on-tv",[],[],{"title":15387,"external_link":15388,"slices":15391,"author_name":34,"author_position":34,"author_description":34,"author_image":15392,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15393,"contact_formid":34,"contact_title":15394,"contact_description":15395,"contact_cta":34,"url_form_triggers":15396,"category":1111,"date":15397,"featured_image":15398,"thumbnail":15404,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15405,"meta_title":15406,"meta_description":15410,"og_title":15411,"og_description":15412,"og_image":15413,"no_index":123},"57.9 Million Watched the VP Debate on TV",{"link_type":64,"key":15389,"url":15390,"target":66},"f89acd86-c3d6-4bf7-958d-cc0a77be407d","https:\u002F\u002Fwww.axios.com\u002F2020\u002F10\u002F08\u002Fvp-debate-tv-ratings?utm_campaign=2020_US_PRMentions&utm_source=Axios",[],{},{"link_type":125},[],[],[],"2020-10-08T11:00:00+0000",{"dimensions":15399,"alt":34,"copyright":34,"url":15401,"id":15402,"edit":15403},{"width":15400,"height":12230},1574,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a6c7c0b105250cf53b4ea_Screenshot2023-10-26at14.41.06.png?auto=format,compress","ZTpsfAsQUlDPU7Tq",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15407],{"type":37,"text":15408,"spans":15409,"direction":44},"VP Debate TV Viewership: 57.9 Million People",[],[],[],[],{},{"id":15415,"uid":15416,"url":34,"type":9,"href":15417,"tags":15418,"first_publication_date":9932,"last_publication_date":15419,"slugs":15420,"linked_documents":15422,"lang":192,"alternate_languages":15423,"data":15424},"ZxgHlRoAAE0Axxyn","miq-bridges-the-gap-between-tv-and-digital","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHlRoAAE0Axxyn%22%29+%5D%5D",[],"2025-01-23T10:48:27+0000",[15421],"bridging-tv-and-digital-advertising",[],[],{"title":15425,"external_link":15426,"slices":15429,"author_name":34,"author_position":34,"author_description":34,"author_image":15430,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15431,"contact_formid":34,"contact_title":15432,"contact_description":15433,"contact_cta":34,"url_form_triggers":15434,"category":1111,"date":15435,"featured_image":15436,"thumbnail":15443,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15444,"meta_title":15445,"meta_description":15449,"og_title":15450,"og_description":15451,"og_image":15452,"no_index":123},"Bridging TV and Digital Advertising",{"link_type":64,"key":15427,"url":15428,"target":66},"6b3f1218-9b0a-41d9-b9a1-3749d1431a11","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F10\u002F04\u002Fmiq-bridges-the-gap-between-tv-and-digital\u002F",[],{},{"link_type":125},[],[],[],"2020-10-06T11:00:00+0000",{"dimensions":15437,"alt":34,"copyright":34,"url":15440,"id":15441,"edit":15442},{"width":15438,"height":15439},1236,762,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a6d7d0b105250cf53b4f1_Screenshot2023-10-26at14.45.25.png?auto=format,compress","ZTptfQsQUlDPU7Tx",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15446],{"type":37,"text":15447,"spans":15448,"direction":44},"Bridging the Gap Between TV and Digital Advertising",[],[],[],[],{},{"id":15454,"uid":15455,"url":34,"type":9,"href":15456,"tags":15457,"first_publication_date":12985,"last_publication_date":6920,"slugs":15458,"linked_documents":15460,"lang":192,"alternate_languages":15461,"data":15462},"ZxgG5xoAAEgAxxs3","trump-biden-campaigns-turn-to-streaming-services-to-reach-voters","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG5xoAAEgAxxs3%22%29+%5D%5D",[],[15459],"trump--biden-turn-to-streaming-for-voter-reach",[],[],{"title":15463,"external_link":15464,"slices":15467,"author_name":34,"author_position":34,"author_description":34,"author_image":15468,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15469,"contact_formid":34,"contact_title":15470,"contact_description":15471,"contact_cta":34,"url_form_triggers":15472,"category":1111,"date":15473,"featured_image":15474,"thumbnail":15477,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15480,"meta_title":15481,"meta_description":15485,"og_title":15486,"og_description":15487,"og_image":15488,"no_index":123},"Trump & Biden Turn to Streaming for Voter Reach",{"link_type":64,"key":15465,"url":15466,"target":66},"a4794f39-0b9a-4ed9-aff9-4ec4521e0387","https:\u002F\u002Fwww.wsj.com\u002Farticles\u002Ftrump-biden-campaigns-turn-to-streaming-services-to-reach-voters-11599133737?utm_campaign=2020_US_PRMentions&utm_source=Press%20mentions&utm_medium=WSJ",[],{},{"link_type":125},[],[],[],"2020-09-30T11:00:00+0000",{"dimensions":15475,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15476},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15478,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15479},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15482],{"type":37,"text":15483,"spans":15484,"direction":44},"Trump & Biden Campaigns Shift to Streaming for Voter Reach",[],[],[],[],{},{"id":15490,"uid":15491,"url":34,"type":9,"href":15492,"tags":15493,"first_publication_date":11521,"last_publication_date":13245,"slugs":15494,"linked_documents":15496,"lang":192,"alternate_languages":15497,"data":15498},"ZxgGgxoAAEYAxxpk","changes-to-cookies-ad-ids-and-regulations-take-aim-at-tracking","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGgxoAAEYAxxpk%22%29+%5D%5D",[],[15495],"cookies-ad-ids-and-tracking-regulations-update",[],[],{"title":15499,"external_link":15500,"slices":15503,"author_name":34,"author_position":34,"author_description":34,"author_image":15504,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15505,"contact_formid":34,"contact_title":15506,"contact_description":15507,"contact_cta":34,"url_form_triggers":15508,"category":1111,"date":15509,"featured_image":15510,"thumbnail":15513,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15516,"meta_title":15517,"meta_description":15521,"og_title":15522,"og_description":15523,"og_image":15524,"no_index":123},"Cookies, Ad IDs, and Tracking Regulations Update",{"link_type":64,"key":15501,"url":15502,"target":66},"f3e3731c-a688-430b-a504-4623af272d6d","https:\u002F\u002Fwww.insiderintelligence.com\u002Frouter\u002F?logout=1&returnurl=https%3A%2F%2Fsubscriptions-na1.emarketer.com%2FAccount%2FLogin%3FreturnUrl%3Dhttps%253A%252F%252Fcontent-na1.emarketer.com%252Fidentity-2020%253Futm_campaign%253D2020_US_PRMentions%2526utm_source%253DPress%252520mention%2526utm_medium%253DeMarketer%26pr%3Dtrue",[],{},{"link_type":125},[],[],[],"2020-09-22T11:00:00+0000",{"dimensions":15511,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15512},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15514,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15515},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15518],{"type":37,"text":15519,"spans":15520,"direction":44},"Update on Cookies, Ad IDs, and Tracking Regulations",[],[],[],[],{},{"id":15526,"uid":15527,"url":34,"type":9,"href":15528,"tags":15529,"first_publication_date":7550,"last_publication_date":7550,"slugs":15530,"linked_documents":15531,"lang":192,"alternate_languages":15532,"data":15533},"ZxgIWBoAAEsAxx5F","cannabis-entrepreneurship-101-how-well-do-you-know-your-consumer","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIWBoAAEsAxx5F%22%29+%5D%5D",[],[15527],[],[],{"title":15534,"external_link":15535,"slices":15538,"author_name":34,"author_position":34,"author_description":34,"author_image":15539,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15540,"contact_formid":34,"contact_title":15541,"contact_description":15542,"contact_cta":34,"url_form_triggers":15543,"category":1111,"date":15544,"featured_image":15545,"thumbnail":15548,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15551,"meta_title":15552,"meta_description":15553,"og_title":15554,"og_description":15555,"og_image":15556,"no_index":123},"Cannabis Entrepreneurship 101: How well do you know your consumer?",{"link_type":64,"key":15536,"url":15537,"target":66},"d777c3a8-0577-4079-9a3c-40f5faade0c7","https:\u002F\u002Fwww.rivcapital.com\u002Fthe-deep-end\u002Fblog-details\u002Fthe-deep-end\u002F2020\u002F09\u002F22\u002Fcannabis-entrepreneurship-101-how-well-do-you-know-your-consumer",[],{},{"link_type":125},[],[],[],"2020-09-21T11:00:00+0000",{"dimensions":15546,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15547},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15549,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15550},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":15558,"uid":15559,"url":34,"type":9,"href":15560,"tags":15561,"first_publication_date":14057,"last_publication_date":13514,"slugs":15562,"linked_documents":15564,"lang":192,"alternate_languages":15565,"data":15566},"ZxgGqRoAAEMAxxqy","people-moves-new-vps-at-smi-miq","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGqRoAAEMAxxqy%22%29+%5D%5D",[],[15563],"new-vps-at-smi-and-miq-people-moves",[],[],{"title":15567,"external_link":15568,"slices":15571,"author_name":34,"author_position":34,"author_description":34,"author_image":15572,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15573,"contact_formid":34,"contact_title":15574,"contact_description":15575,"contact_cta":34,"url_form_triggers":15576,"category":1111,"date":15577,"featured_image":15578,"thumbnail":15581,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15584,"meta_title":15585,"meta_description":15589,"og_title":15590,"og_description":15591,"og_image":15592,"no_index":123},"New VPs at SMI and MiQ: People Moves",{"link_type":64,"key":15569,"url":15570,"target":66},"28dc4193-c8cd-4c28-8bfb-c888d171f57f","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F09\u002F16\u002Fpeople-moves-new-vps-at-smi-miq\u002F",[],{},{"link_type":125},[],[],[],"2020-09-16T11:00:00+0000",{"dimensions":15579,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15580},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15582,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15583},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15586],{"type":37,"text":15587,"spans":15588,"direction":44},"New Leadership Announcements at SMI and MiQ",[],[],[],[],{},{"id":15594,"uid":15595,"url":34,"type":9,"href":15596,"tags":15597,"first_publication_date":9099,"last_publication_date":13514,"slugs":15598,"linked_documents":15600,"lang":192,"alternate_languages":15601,"data":15602},"ZxgHdBoAAEsAxxxk","subway-teams-with-miq-and-skyrise-intelligence-for-cookieless-mobile-customer-data-insights","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHdBoAAEsAxxxk%22%29+%5D%5D",[],[15599],"subways-cookieless-mobile-data-insights",[],[],{"title":15603,"external_link":15604,"slices":15607,"author_name":34,"author_position":34,"author_description":34,"author_image":15608,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15609,"contact_formid":34,"contact_title":15610,"contact_description":15611,"contact_cta":34,"url_form_triggers":15612,"category":1111,"date":15613,"featured_image":15614,"thumbnail":15621,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15626,"meta_title":15627,"meta_description":15631,"og_title":15632,"og_description":15633,"og_image":15634,"no_index":123},"Subway’s Cookieless Mobile Data Insights",{"link_type":64,"key":15605,"url":15606,"target":66},"6d532880-a0f0-42a8-835b-ee628411fc41","https:\u002F\u002Fwww.digitalstrategyconsulting.com\u002Fonline-advertising\u002Fonline-advertising-research-tips-and-news-for-marketers\u002Fsubway-teams-with-miq-and-skyrise-intelligence-for-cookieless-mobile-customer-data-insights\u002F51607\u002F",[],{},{"link_type":125},[],[],[],"2020-09-07T11:00:00+0000",{"dimensions":15615,"alt":34,"copyright":34,"url":15618,"id":15619,"edit":15620},{"width":15616,"height":15617},1304,674,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a72280b105250cf53b510_Screenshot2023-10-26at15.05.19.png?auto=format,compress","ZTpyKAsQUlDPU7UQ",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15622,"alt":34,"copyright":34,"url":15623,"id":15624,"edit":15625},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fa61a275d-57de-4f8f-8d33-879bbecd77ab_Website+-+Blog+Thumbnails-73.png?auto=compress,format","Zd2l9xIAACwALj1F",{"x":41,"y":41,"zoom":140,"background":141},[],[15628],{"type":37,"text":15629,"spans":15630,"direction":44},"Subway's Cookieless Mobile Data Insights with MiQ",[],[],[],[],{},{"id":15636,"uid":15637,"url":34,"type":9,"href":15638,"tags":15639,"first_publication_date":12126,"last_publication_date":12126,"slugs":15640,"linked_documents":15641,"lang":192,"alternate_languages":15642,"data":15643},"ZxgI7xoAAEEAxx-K","case-study-subway-promotes-reopening-with-campaign-aimed-at-fast-food-lovers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI7xoAAEEAxx-K%22%29+%5D%5D",[],[15637],[],[],{"title":15644,"external_link":15645,"slices":15648,"author_name":34,"author_position":34,"author_description":34,"author_image":15649,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15650,"contact_formid":34,"contact_title":15651,"contact_description":15652,"contact_cta":34,"url_form_triggers":15653,"category":1111,"date":15654,"featured_image":15655,"thumbnail":15661,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15662,"meta_title":15663,"meta_description":15664,"og_title":15665,"og_description":15666,"og_image":15667,"no_index":123},"Case study: Subway promotes reopening with campaign aimed at 'fast food lovers'",{"link_type":64,"key":15646,"url":15647,"target":66},"7f9ae8f9-5137-49cc-846b-c64838ddfb51","https:\u002F\u002Fmobilemarketingmagazine.com\u002Fcase-study-subway-miq-skyrise-intelligence-mediacom-uk-post-lockdown-reopening-display-campaign?preview=true",[],{},{"link_type":125},[],[],[],"2020-09-04T11:00:00+0000",{"dimensions":15656,"alt":34,"copyright":34,"url":15658,"id":15659,"edit":15660},{"width":15657,"height":11953},1394,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a73300b105250cf53b51a_Screenshot2023-10-26at15.09.01.png?auto=format,compress","ZTpzMAsQUlDPU7Ua",{"x":41,"y":41,"zoom":140,"background":141},{},[],[],[],[],[],{},{"id":15669,"uid":15670,"url":34,"type":9,"href":15671,"tags":15672,"first_publication_date":9502,"last_publication_date":5193,"slugs":15673,"linked_documents":15674,"lang":192,"alternate_languages":15675,"data":15676},"ZxgH6RoAAEQAxx1U","miq-and-samba-tv-partner-to-help-marketers-harness-the-power-of-advanced-tv-in-australia","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH6RoAAEQAxx1U%22%29+%5D%5D",[],[1295],[],[],{"title":15677,"external_link":15678,"slices":15679,"author_name":34,"author_position":34,"author_description":34,"author_image":15725,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":15726,"contact_formid":34,"contact_title":15727,"contact_description":15728,"contact_cta":34,"url_form_triggers":15729,"category":131,"date":15730,"featured_image":15731,"thumbnail":15737,"featured_description":15740,"show_updated_on":123,"hide_listing":34,"articles":15741,"meta_title":15744,"meta_description":15748,"og_title":15751,"og_description":15752,"og_image":15753,"no_index":123},"Partnering with Samba TV for Advanced TV in Australia",{"link_type":27},[15680],{"variation":30,"version":31,"items":15681,"primary":15682,"id":15724,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":15683,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[15684,15691,15694,15697,15700,15703,15706,15709,15711,15713,15715,15717],{"type":37,"text":15685,"spans":15686},"SYDNEY and SAN FRANCISCO, 26th August, 2020: MiQ, a global programmatic media partner, and Samba TV, the leading provider of cross-screen television insights and analytics, today announced a partnership to offer clients better planning and activation by leveraging TV consumption insights across the largest Smart TV dataset in Australia. ",[15687,15688],{"start":41,"end":2271,"type":50},{"start":15689,"end":3443,"type":62,"data":15690},91,{"link_type":64,"url":9771},{"type":37,"text":15692,"spans":15693},"The partnership is aimed at helping brands that are increasingly seeking advanced TV expertise to better manage frequency while maximising reach across screens and media formats including TV, mobile, connected TV (CTV), video, and display. With consumer attention more fragmented across screens than ever before, savvy brands will be enlisting this combined offering to ensure their investments are maximised for reach with a key focus on digital and offline outcomes.",[],{"type":37,"text":15695,"spans":15696},"“We’re excited that this partnership brings advanced TV viewership analytics and activation to Australia, as it has proven to be very successful in other markets,” said MiQ CEO, Australia Jason Scott. “This deal provides clients with early access to some of the richest, most granular TV insights to help inform their media investments, combined with our technology and expertise to better connect the consumer path to purchase across screens.”",[],{"type":37,"text":15698,"spans":15699},"Samba TV’s viewership data leveraged across tens of millions of Smart TVs globally, utilises proprietary and privacy-compliant Automatic Content Recognition technology to gather TV viewership data from a fully opted in and comprehensive consumer base, producing deterministic program viewership and spot exposure data from the TV device. Through phase one of this collaboration, MiQ will bring its TV viewership activation capabilities to the Australian market with advanced controls for reach and frequency management across screens and formats including CTV, mobile, and display.",[],{"type":37,"text":15701,"spans":15702},"“This partnership with MiQ will enhance TV measurement and activation in one of the most collaborative and advanced TV markets in the world,” said Samba TV Australia Managing Director Yasmin Sanders. “Our combined capabilities unlock a progressive approach to intelligent cross-screen planning, campaign optimisation, and measurement attribution insights using our first-party opted in TV viewership data across broadcast linear, cable and OTT. These insights will be pivotal to driving even greater value for marketers and brands.”",[],{"type":37,"text":15704,"spans":15705},"By combining MiQ and Samba TV’s insights across Australian households, marketers will have rich, deterministic data to improve amplification of their TV investments by finding consumers who are under exposed to ads on linear TV, and then targeting them with digital ads on other screens. The partnership will also offer the ability to build stronger segmentation for programmatic targeting based on customised, multi-dimensional viewership attributes, in addition to performing competitive retargeting based on exposure to other brands’ spots. Marketers can even use this data to optimise their TV investments to improve campaign outcomes by retargeting second-screen devices with complementary ads to drive site traffic or in-store visits.",[],{"type":37,"text":15707,"spans":15708},"The second phase of this partnership will open up the opportunity for marketers to tap into MiQ’s expertise in connecting these strong viewership insights to first-party or third-party audiences for richer, more specific audience insights and programmatic activation.",[],{"type":37,"text":3215,"spans":15710},[],{"type":1221,"text":439,"spans":15712},[],{"type":37,"text":10815,"spans":15714},[],{"type":1221,"text":13945,"spans":15716},[],{"type":37,"text":15718,"spans":15719},"Samba TV enables the next generation TV experience powered by first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement. Samba TV’s insights are built on the world’s most comprehensive source of real-time viewership data across broadcast, cable, OTT and digital media. Through software embedded in smart TVs, augmented by set-top boxes and mapped to connected devices, the world’s leading brands leverage Samba TV to quantify media investments and amplify them across all the screens we use to watch video. For more information, please visit www.samba.tv.",[15720],{"start":15721,"end":15722,"type":62,"data":15723},604,616,{"link_type":64,"url":13954},"text_component$dc9a4b27-9fff-49f8-879b-a2c3fc1417ed",{},{"link_type":125},[],[],[],"2020-08-24T22:00:00+0000",{"dimensions":15732,"alt":15733,"copyright":34,"url":15734,"id":15735,"edit":15736},{"width":8926,"height":2055},"MiQ and Samba TV partner to help marketers harness the power of Advanced TV in Australia","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F52e8bdd7-d914-4531-8efe-66f550f3b10f_40.jpeg?auto=format,compress","ZJ74PREAAB0AdrP9",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":15738,"alt":34,"copyright":34,"url":9823,"id":9824,"edit":15739},{"width":6381,"height":3828},{"x":41,"y":41,"zoom":140,"background":8360},"The partnership brings together Samba TV’s rich global TV viewership data and MiQ’s expertise in linking diverse datasets and providing global programmatic solutions",[15742],{"related_article":15743},{"link_type":125},[15745],{"type":37,"text":15746,"spans":15747,"direction":44},"Partnering with Samba TV: Advanced TV in Australia",[],[15749],{"type":37,"text":15740,"spans":15750,"direction":44},[],[],[],{},{"id":15755,"uid":15756,"url":34,"type":9,"href":15757,"tags":15758,"first_publication_date":8636,"last_publication_date":14546,"slugs":15759,"linked_documents":15761,"lang":192,"alternate_languages":15762,"data":15763},"ZxgG2BoAAEYAxxsU","how-cannabis-consumers-handled-pandemic-buying","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG2BoAAEYAxxsU%22%29+%5D%5D",[],[15760],"cannabis-consumer-trends-during-the-pandemic",[],[],{"title":15764,"external_link":15765,"slices":15768,"author_name":34,"author_position":34,"author_description":34,"author_image":15769,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15770,"contact_formid":34,"contact_title":15771,"contact_description":15772,"contact_cta":34,"url_form_triggers":15773,"category":1111,"date":15774,"featured_image":15775,"thumbnail":15782,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15783,"meta_title":15784,"meta_description":15787,"og_title":15788,"og_description":15789,"og_image":15790,"no_index":123},"Cannabis Consumer Trends During the Pandemic",{"link_type":64,"key":15766,"url":15767,"target":66},"f65825d4-a7f6-4ce2-bed6-fc73244fc01f","https:\u002F\u002Fstrategyonline.ca\u002F2020\u002F08\u002F18\u002Fhow-cannabis-consumers-handled-pandemic-buying\u002F",[],{},{"link_type":125},[],[],[],"2020-08-18T11:00:00+0000",{"dimensions":15776,"alt":34,"copyright":34,"url":15779,"id":15780,"edit":15781},{"width":15777,"height":15778},878,702,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a78340b105250cf53b534_Screenshot2023-10-26at15.30.59.png?auto=format,compress","ZTp4NAsQUlDPU7U0",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15785],{"type":37,"text":15764,"spans":15786,"direction":44},[],[],[],[],{},{"id":15792,"uid":15793,"url":34,"type":9,"href":15794,"tags":15795,"first_publication_date":11521,"last_publication_date":15796,"slugs":15797,"linked_documents":15799,"lang":192,"alternate_languages":15800,"data":15801},"ZxgGehoAAEcAxxpQ","miq-makes-a-new-bud-with-leafly","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGehoAAEcAxxpQ%22%29+%5D%5D",[],"2025-01-23T10:49:00+0000",[15798],"new-partnership-with-leafly",[],[],{"title":15802,"external_link":15803,"slices":15806,"author_name":34,"author_position":34,"author_description":34,"author_image":15807,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15808,"contact_formid":34,"contact_title":15809,"contact_description":15810,"contact_cta":34,"url_form_triggers":15811,"category":1111,"date":15812,"featured_image":15813,"thumbnail":15820,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15821,"meta_title":15822,"meta_description":15826,"og_title":15827,"og_description":15828,"og_image":15829,"no_index":123},"New Partnership with Leafly",{"link_type":64,"key":15804,"url":15805,"target":66},"d9b53c06-ac41-4dca-9657-ff9e27d76241","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F08\u002F10\u002Fmiq-makes-a-new-bud-with-leafly\u002F?utm_source=newsletter&utm_medium=email&utm_campaign=miq-makes-a-new-bud-with-leafly",[],{},{"link_type":125},[],[],[],"2020-08-10T11:00:00+0000",{"dimensions":15814,"alt":34,"copyright":34,"url":15817,"id":15818,"edit":15819},{"width":15815,"height":15816},1246,696,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a78c30b105250cf53b53a_Screenshot2023-10-26at15.33.32.png?auto=format,compress","ZTp4wwsQUlDPU7U6",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15823],{"type":37,"text":15824,"spans":15825,"direction":44},"New Partnership with Leafly for Opportunities",[],[],[],[],{},{"id":15831,"uid":15832,"url":34,"type":9,"href":15833,"tags":15834,"first_publication_date":15835,"last_publication_date":14653,"slugs":15836,"linked_documents":15838,"lang":192,"alternate_languages":15839,"data":15840},"ZxgGYRoAAEkAxxoa","icc-cricket-world-cup-2019-a-look-at-australian-audiences","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGYRoAAEkAxxoa%22%29+%5D%5D",[],"2024-10-22T20:39:25+0000",[15837],"icc-cricket-world-cup-2019-australian-audience-insights",[],[],{"title":15841,"external_link":15842,"slices":15845,"author_name":34,"author_position":34,"author_description":34,"author_image":15846,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15847,"contact_formid":34,"contact_title":15848,"contact_description":15849,"contact_cta":34,"url_form_triggers":15850,"category":1111,"date":15851,"featured_image":15852,"thumbnail":15855,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15858,"meta_title":15859,"meta_description":15863,"og_title":15864,"og_description":15865,"og_image":15866,"no_index":123},"ICC Cricket World Cup 2019: Australian Audience Insights",{"link_type":64,"key":15843,"url":15844,"target":66},"ccf83ff9-d352-4e72-a551-9a5f4813c0de","https:\u002F\u002Fwww.warc.com\u002Fnewsandopinion\u002Fopinion\u002Ficc_cricket_world_cup_2019_a_look_at_australian_audiences\u002F3153",[],{},{"link_type":125},[],[],[],"2020-07-10T11:00:00+0000",{"dimensions":15853,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15854},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15856,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15857},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15860],{"type":37,"text":15861,"spans":15862,"direction":44},"ICC Cricket World Cup 2019: Analyzing Australian Audience Insights",[],[],[],[],{},{"id":15868,"uid":15869,"url":34,"type":9,"href":15870,"tags":15871,"first_publication_date":12636,"last_publication_date":15381,"slugs":15872,"linked_documents":15874,"lang":192,"alternate_languages":15875,"data":15876},"ZxgGaxoAAEAAxxou","whats-the-state-of-omnichannel-programmatic-in-canada","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGaxoAAEAAxxou%22%29+%5D%5D",[],[15873],"omnichannel-programmatic-canadian-trends",[],[],{"title":15877,"external_link":15878,"slices":15881,"author_name":34,"author_position":34,"author_description":34,"author_image":15882,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15883,"contact_formid":34,"contact_title":15884,"contact_description":15885,"contact_cta":34,"url_form_triggers":15886,"category":1111,"date":15887,"featured_image":15888,"thumbnail":15895,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15896,"meta_title":15897,"meta_description":15901,"og_title":15902,"og_description":15903,"og_image":15904,"no_index":123},"Omnichannel Programmatic: Canadian Trends",{"link_type":64,"key":15879,"url":15880,"target":66},"347891bc-fd34-41a6-aae8-ba94b4c3a0d7","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F07\u002F02\u002Fwhats-the-state-of-omnichannel-programmatic-in-canada\u002F",[],{},{"link_type":125},[],[],[],"2020-07-02T11:00:00+0000",{"dimensions":15889,"alt":34,"copyright":34,"url":15892,"id":15893,"edit":15894},{"width":15890,"height":15891},822,694,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a7bd90b105250cf53b547_Screenshot2023-10-26at15.46.42.png?auto=format,compress","ZTp72QsQUlDPU7VH",{"x":41,"y":41,"zoom":140,"background":141},{},[],[15898],{"type":37,"text":15899,"spans":15900,"direction":44},"Omnichannel Programmatic Advertising: Canadian Trends",[],[],[],[],{},{"id":15906,"uid":15907,"url":34,"type":9,"href":15908,"tags":15909,"first_publication_date":9582,"last_publication_date":10575,"slugs":15910,"linked_documents":15912,"lang":192,"alternate_languages":15913,"data":15914},"ZxgJDxoAAD8Axx_O","new-miq-partnership-targets-connected-tv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJDxoAAD8Axx_O%22%29+%5D%5D",[],[15911],"new-partnership-targets-connected-tv",[],[],{"title":15915,"external_link":15916,"slices":15919,"author_name":34,"author_position":34,"author_description":34,"author_image":15920,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":15921,"contact_formid":34,"contact_title":15922,"contact_description":15923,"contact_cta":34,"url_form_triggers":15924,"category":1111,"date":15925,"featured_image":15926,"thumbnail":15929,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":15932,"meta_title":15933,"meta_description":15937,"og_title":15938,"og_description":15939,"og_image":15940,"no_index":123},"New Partnership Targets Connected TV",{"link_type":64,"key":15917,"url":15918,"target":66},"8e30b811-66c3-4320-b97f-f76cf57257a0","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F05\u002F19\u002Fnew-miq-partnership-targets-connected-tv\u002F",[],{},{"link_type":125},[],[],[],"2020-05-19T11:00:00+0000",{"dimensions":15927,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":15928},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":15930,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":15931},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[15934],{"type":37,"text":15935,"spans":15936,"direction":44},"New Partnership Focuses on Connected TV",[],[],[],[],{},{"id":15942,"uid":15943,"url":34,"type":9,"href":15944,"tags":15945,"first_publication_date":14057,"last_publication_date":15947,"slugs":15948,"linked_documents":15949,"lang":192,"alternate_languages":15950,"data":15951},"ZxgGrhoAAEkAxxq8","miq-partners-with-environics-analytics-and-nlogic-to-deliver-connected-tv-campaigns","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGrhoAAEkAxxq8%22%29+%5D%5D",[15946],"press","2026-04-27T16:34:39+0000",[1295],[],[],{"title":15952,"external_link":15953,"slices":15954,"author_name":16035,"author_position":34,"author_description":34,"author_image":16036,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":16037,"contact_formid":34,"contact_title":16038,"contact_description":16039,"contact_cta":34,"url_form_triggers":16040,"category":131,"date":16041,"featured_image":16042,"thumbnail":16048,"featured_description":16051,"show_updated_on":123,"hide_listing":34,"articles":16052,"meta_title":16053,"meta_description":16057,"og_title":16060,"og_description":16061,"og_image":16062,"no_index":123},"Delivering Connected TV Campaigns with Environics",{"link_type":27},[15955],{"variation":30,"version":31,"items":15956,"primary":15957,"id":16034,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":15958,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[15959,15963,15966,15969,15972,15975,15978,15981,15985,15988,15994,15996,15998,16001,16007,16010,16013,16016,16022,16025,16028],{"type":37,"text":15960,"spans":15961},"Toronto, May 19, 2020 – MiQ (the Company), a global programmatic media partner, today announced strategic partnerships with Environics Analytics (EA), a premier marketing and analytical services company, and NLogic, a leading provider of audience analysis tools for the TV and radio broadcast industry. The partnerships will expand MiQ’s offerings by combining EA’s consumer and market data and NLogic’s broadcast analytics tools with the Company’s existent programmatic capabilities.",[15962],{"start":41,"end":49,"type":50},{"type":37,"text":15964,"spans":15965},"“As the industry moves away from a reliance on cookie-based targeting, we’ve identified a need to expand our capabilities to address the changing media landscape and demands of Canadian marketers,” says Alfie Atkinson, CEO, MiQ Canada. “Our partnerships with EA and NLogic enable us to activate better-connected TV strategies which deliver more value for advertisers in a rapidly-shifting programmatic environment,” he adds.",[],{"type":37,"text":15967,"spans":15968},"EA’s data creates a comprehensive picture of Canadians according to their demographic, lifestyle and behavioural traits. Combined with MiQ’s audience targeting capabilities, the partnership will allow advertisers to action powerful data-driven insights through online programmatic channels.",[],{"type":37,"text":15970,"spans":15971},"“This collaboration with MiQ enables our clients to reach custom audiences defined by PRIZM, DemoStats, WealthScapes and our other Opticks databases through the MiQ platform,” says Jan Kestle, President, Environics Analytics. “Helping our clients reach their data-defined audiences precisely in both digital and mobile ecosystems is crucial to the success of their campaigns. We are excited to add MiQ to our list of partners who enable privacy compliant precision targeting in the complicated Canadian adtech space,” adds Kestle.",[],{"type":37,"text":15973,"spans":15974},"As Canada’s leading provider of TV audience analysis tools, NLogic will power MiQ’s advanced TV solution through their API, providing audience insights and revealing how and when people are engaging with content. The partnership will help to better inform connected TV planning, while ensuring a complementary approach to linear TV advertising.",[],{"type":37,"text":15976,"spans":15977},"“At NLogic, we’re always looking for ways to help our clients and partners focus on growth in a world of increasing complexity and demands for accountability,” says David Phillips, President & COO, NLogic. “We’re firm believers in the future of video and we’re happy to bring our unique technology, data and expertise to this partnership,” adds Phillips.",[],{"type":37,"text":15979,"spans":15980},"MiQ will continue to collaborate with EA and NLogic to expand their joint offerings throughout 2020.",[],{"type":37,"text":15982,"spans":15983},"For more information please contact:",[15984],{"start":41,"end":534,"type":50},{"type":37,"text":15986,"spans":15987},"Alfie Atkinson, CEO, MiQ Canada",[],{"type":37,"text":15989,"spans":15990},"Alfie@miqdigital.com",[15991],{"start":41,"end":243,"type":62,"data":15992},{"link_type":64,"url":15993},"mailto:Alfie@miqdigital.com",{"type":1221,"text":6134,"spans":15995},[],{"type":37,"text":5242,"spans":15997},[],{"type":37,"text":15999,"spans":16000},"Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named 4th in The Sunday Times International Track 200 for 2019, the Fastest Growing Tech Company of the Year at the 2017 Stevie Awards and awarded Most Effective Use of Data at The Drum’s Digital Trading Awards USA 2017. MiQ operates globally from 18 offices located in North America, Europe and APAC.",[],{"type":37,"text":16002,"spans":16003},"You can find out more here: MiQ | Your Programmatic Media Partner",[16004],{"start":933,"end":1256,"type":62,"data":16005},{"link_type":64,"url":16006},"https:\u002F\u002Fmiq.rbln7.com\u002F",{"type":1221,"text":16008,"spans":16009},"About Environics Analytics",[],{"type":37,"text":16011,"spans":16012},"One of North America’s premier marketing and analytical services companies, Environics Analytics (EA) helps customers turn data and analytics into insight, strategy and results. Established in 2003, EA offers the full range of analytical services—from data supplier to strategic consultancy—and provides authoritative reports, software and modelling to solve business challenges.",[],{"type":37,"text":16014,"spans":16015},"Its team of 200 marketers, modellers and geographers help organizations identify their business problems, develop data-driven solutions and achieve success along every phase of their analytics journey. For the past three years, EA has been recognized as one of Canada’s top growing companies by Canadian Business’ Growth 500 listing.",[],{"type":37,"text":16017,"spans":16018},"To learn more, please visit environicsanalytics.com.",[16019],{"start":933,"end":875,"type":62,"data":16020},{"link_type":64,"url":16021,"target":66},"http:\u002F\u002Fenvironicsanalytics.com\u002F",{"type":1221,"text":16023,"spans":16024},"About NLogic",[],{"type":37,"text":16026,"spans":16027},"NLogic is Canada’s leading provider of audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small. Its services range from desktop and cloud-based applications, to custom services that support data and system integration needs. NLogic is a Microsoft Gold Partner offering leading edge technology and expertise. With a growing team of over 40 employees, NLogic has offices in Toronto, Montreal and Vancouver to better serve our clients.",[],{"type":37,"text":16029,"spans":16030},"To find out more, visit nlogic.ca.",[16031],{"start":49,"end":55,"type":62,"data":16032},{"link_type":64,"url":16033,"target":66},"http:\u002F\u002Fnlogic.ca\u002F","text_component$eb413a1b-71f5-4c79-83de-b10a578b311d","Scott",{},{"link_type":125},[],[],[],"2020-05-18T22:00:00+0000",{"dimensions":16043,"alt":16044,"copyright":34,"url":16045,"id":16046,"edit":16047},{"width":8926,"height":2055},"MiQ partners with Environics Analytics and NLogic to deliver connected TV campaigns","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb6fba9ed-2bed-4c75-a018-f7a7b6108652_39.png?auto=format,compress","ZJ728REAACEAdq3G",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16049,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":16050},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},"Partnership bridges audience insights and TV broadcast data, creating, advanced TV solution for advertisers.",[],[16054],{"type":37,"text":16055,"spans":16056,"direction":44},"Partnering with Environics for Connected TV Campaigns",[],[16058],{"type":37,"text":16051,"spans":16059,"direction":44},[],[],[],{},{"id":16064,"uid":16065,"url":34,"type":9,"href":16066,"tags":16067,"first_publication_date":7550,"last_publication_date":11053,"slugs":16068,"linked_documents":16070,"lang":192,"alternate_languages":16071,"data":16072},"ZxgIXRoAAEkAxx5O","what-tvs-shifting-landscape-means-for-political-advertisers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIXRoAAEkAxx5O%22%29+%5D%5D",[],[16069],"tvs-shifting-landscape-for-political-ads",[],[],{"title":16073,"external_link":16074,"slices":16077,"author_name":34,"author_position":34,"author_description":34,"author_image":16078,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16079,"contact_formid":34,"contact_title":16080,"contact_description":16081,"contact_cta":34,"url_form_triggers":16082,"category":1111,"date":16083,"featured_image":16084,"thumbnail":16087,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16090,"meta_title":16091,"meta_description":16095,"og_title":16096,"og_description":16097,"og_image":16098,"no_index":123},"TV’s Shifting Landscape for Political Ads",{"link_type":64,"key":16075,"url":16076,"target":66},"02cee1cb-0e1b-4ab5-a083-11fe3d747c20","https:\u002F\u002Fwww.nexttv.com\u002Fblog\u002Fwhat-tvs-shifting-landscape-means-for-political-advertisers",[],{},{"link_type":125},[],[],[],"2020-05-18T11:00:00+0000",{"dimensions":16085,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16086},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16088,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16089},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16092],{"type":37,"text":16093,"spans":16094,"direction":44},"The Shifting TV Landscape and Its Impact on Political Ads",[],[],[],[],{},{"id":16100,"uid":16101,"url":34,"type":9,"href":16102,"tags":16103,"first_publication_date":11093,"last_publication_date":16104,"slugs":16105,"linked_documents":16106,"lang":192,"alternate_languages":16107,"data":16108},"ZxgHZhoAAEIAxxxE","the-future-but-faster","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHZhoAAEIAxxxE%22%29+%5D%5D",[],"2025-01-23T10:49:56+0000",[16101],[],[],{"title":16109,"external_link":16110,"slices":16113,"author_name":34,"author_position":34,"author_description":34,"author_image":16114,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16115,"contact_formid":34,"contact_title":16116,"contact_description":16117,"contact_cta":34,"url_form_triggers":16118,"category":1111,"date":16119,"featured_image":16120,"thumbnail":16123,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16126,"meta_title":16127,"meta_description":16130,"og_title":16131,"og_description":16132,"og_image":16133,"no_index":123},"The Future, But Faster",{"link_type":64,"key":16111,"url":16112,"target":66},"4635f930-f496-4be3-9569-1c37b4f2540b","https:\u002F\u002Fwww.raconteur.net\u002Fsponsored\u002Fthe-future-but-faster",[],{},{"link_type":125},[],[],[],"2020-05-17T11:00:00+0000",{"dimensions":16121,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16122},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16124,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16125},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16128],{"type":37,"text":16109,"spans":16129,"direction":44},[],[],[],[],{},{"id":16135,"uid":16136,"url":34,"type":9,"href":16137,"tags":16138,"first_publication_date":12560,"last_publication_date":16139,"slugs":16140,"linked_documents":16142,"lang":192,"alternate_languages":16143,"data":16144},"ZxgJNRoAAEUAxyAZ","how-to-get-gaming-during-the-covid-19-pandemic","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJNRoAAEUAxyAZ%22%29+%5D%5D",[],"2025-01-23T10:49:04+0000",[16141],"gaming-during-covid-19-a-how-to-guide",[],[],{"title":16145,"external_link":16146,"slices":16149,"author_name":34,"author_position":34,"author_description":34,"author_image":16150,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16151,"contact_formid":34,"contact_title":16152,"contact_description":16153,"contact_cta":34,"url_form_triggers":16154,"category":1111,"date":16155,"featured_image":16156,"thumbnail":16159,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16162,"meta_title":16163,"meta_description":16167,"og_title":16168,"og_description":16169,"og_image":16170,"no_index":123},"Gaming During COVID-19: A How-To Guide",{"link_type":64,"key":16147,"url":16148,"target":66},"c595f5b4-921b-4054-ab79-8ca647d93d6b","https:\u002F\u002Fglobalnews.ca\u002Fnews\u002F6939445\u002Fhow-to-get-gaming-covid-19-pandemic\u002F",[],{},{"link_type":125},[],[],[],"2020-05-16T11:00:00+0000",{"dimensions":16157,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16158},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16160,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16161},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16164],{"type":37,"text":16165,"spans":16166,"direction":44},"How to Start Gaming During the COVID-19 Pandemic",[],[],[],[],{},{"id":16172,"uid":16173,"url":34,"type":9,"href":16174,"tags":16175,"first_publication_date":11373,"last_publication_date":14285,"slugs":16176,"linked_documents":16178,"lang":192,"alternate_languages":16179,"data":16180},"ZxgH1hoAAEwAxx0t","five-jobs-most-in-demand-after-covid-19","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH1hoAAEwAxx0t%22%29+%5D%5D",[],[16177],"top-5-post-covid-in-demand-jobs",[],[],{"title":16181,"external_link":16182,"slices":16185,"author_name":34,"author_position":34,"author_description":34,"author_image":16186,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16187,"contact_formid":34,"contact_title":16188,"contact_description":16189,"contact_cta":34,"url_form_triggers":16190,"category":1111,"date":16191,"featured_image":16192,"thumbnail":16195,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16198,"meta_title":16199,"meta_description":16202,"og_title":16203,"og_description":16204,"og_image":16205,"no_index":123},"Top 5 Post-COVID In-Demand Jobs",{"link_type":64,"key":16183,"url":16184,"target":66},"698e82b6-a0cb-4e12-89b1-3257672f70ee","https:\u002F\u002Fwww.raconteur.net\u002Fgrowth-strategies\u002Fcrisis-management-team?",[],{},{"link_type":125},[],[],[],"2020-05-15T11:00:00+0000",{"dimensions":16193,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16194},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16196,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16197},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16200],{"type":37,"text":16181,"spans":16201,"direction":44},[],[],[],[],{},{"id":16207,"uid":16208,"url":34,"type":9,"href":16209,"tags":16210,"first_publication_date":15835,"last_publication_date":16211,"slugs":16212,"linked_documents":16214,"lang":192,"alternate_languages":16215,"data":16216},"ZxgGXBoAAEAAxxoQ","five-ways-covid-19-has-impacted-e-commerce","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGXBoAAEAAxxoQ%22%29+%5D%5D",[],"2025-01-23T10:49:23+0000",[16213],"how-to-improve-your-ad-strategies-with-data",[],[],{"title":16217,"external_link":16218,"slices":16221,"author_name":34,"author_position":34,"author_description":34,"author_image":16222,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16223,"contact_formid":34,"contact_title":16224,"contact_description":16225,"contact_cta":34,"url_form_triggers":16226,"category":1111,"date":16227,"featured_image":16228,"thumbnail":16231,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16234,"meta_title":16235,"meta_description":16239,"og_title":16240,"og_description":16241,"og_image":16242,"no_index":123},"How to Improve Your Ad Strategies with Data",{"link_type":64,"key":16219,"url":16220,"target":66},"d2e28451-2ada-43ca-9d62-c89ce420cd03","https:\u002F\u002Fwww.retailsector.co.uk\u002F52186-five-ways-covid-19-has-impacted-e-commerce\u002F",[],{},{"link_type":125},[],[],[],"2020-05-06T11:00:00+0000",{"dimensions":16229,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16230},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16232,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16233},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16236],{"type":37,"text":16237,"spans":16238,"direction":44},"How COVID-19 Has Affected E-Commerce: 5 Key Impacts",[],[],[],[],{},{"id":16244,"uid":16245,"url":34,"type":9,"href":16246,"tags":16247,"first_publication_date":12673,"last_publication_date":14209,"slugs":16248,"linked_documents":16250,"lang":192,"alternate_languages":16251,"data":16252},"ZxgHDBoAAD8AxxuG","gurman-hundal-of-miq-to-develop-resilience-you-need-to-have-genuine-friends","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHDBoAAD8AxxuG%22%29+%5D%5D",[],[16249],"gurman-hundal-genuine-friends-build-resilience",[],[],{"title":16253,"external_link":16254,"slices":16257,"author_name":34,"author_position":34,"author_description":34,"author_image":16258,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16259,"contact_formid":34,"contact_title":16260,"contact_description":16261,"contact_cta":34,"url_form_triggers":16262,"category":1111,"date":16263,"featured_image":16264,"thumbnail":16271,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16272,"meta_title":16273,"meta_description":16276,"og_title":16277,"og_description":16278,"og_image":16279,"no_index":123},"Gurman Hundal: Genuine Friends Build Resilience",{"link_type":64,"key":16255,"url":16256,"target":66},"2811fb10-b1e3-44d3-bfbf-5716e4640ef5","https:\u002F\u002Fmedium.com\u002Fauthority-magazine\u002Fgurman-hundal-of-miq-to-develop-resilience-you-need-to-have-genuine-friends-43323c1dcf21",[],{},{"link_type":125},[],[],[],"2020-04-07T11:00:00+0000",{"dimensions":16265,"alt":34,"copyright":34,"url":16268,"id":16269,"edit":16270},{"width":16266,"height":16267},1186,1014,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a80bd0b105250cf53b570_Screenshot2023-10-26at16.07.33.png?auto=format,compress","ZTqAvQsQUlDPU7Vw",{"x":41,"y":41,"zoom":140,"background":141},{},[],[16274],{"type":37,"text":16253,"spans":16275,"direction":44},[],[],[],[],{},{"id":16281,"uid":16282,"url":34,"type":9,"href":16283,"tags":16284,"first_publication_date":12484,"last_publication_date":9618,"slugs":16285,"linked_documents":16287,"lang":192,"alternate_languages":16288,"data":16289},"ZxgHOxoAAEMAxxvq","agencies-name-miq-best-media-owner-to-work-with","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHOxoAAEMAxxvq%22%29+%5D%5D",[],[16286],"best-media-owner-as-named-by-agencies",[],[],{"title":16290,"external_link":16291,"slices":16294,"author_name":34,"author_position":34,"author_description":34,"author_image":16295,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16296,"contact_formid":34,"contact_title":16297,"contact_description":16298,"contact_cta":34,"url_form_triggers":16299,"category":1111,"date":16300,"featured_image":16301,"thumbnail":16304,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16307,"meta_title":16308,"meta_description":16312,"og_title":16313,"og_description":16314,"og_image":16315,"no_index":123},"Best Media Owner as Named by Agencies",{"link_type":64,"key":16292,"url":16293,"target":66},"996a233d-8210-4ae8-ba83-27fc8c1987cd","https:\u002F\u002Fthe-media-leader.com\u002Fagencies-name-miq-best-media-owner-to-work-with\u002F",[],{},{"link_type":125},[],[],[],"2020-03-26T12:00:00+0000",{"dimensions":16302,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16303},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16305,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16306},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16309],{"type":37,"text":16310,"spans":16311,"direction":44},"Best Media Owner Recognized by Agencies",[],[],[],[],{},{"id":16317,"uid":16318,"url":34,"type":9,"href":16319,"tags":16320,"first_publication_date":14284,"last_publication_date":12011,"slugs":16321,"linked_documents":16323,"lang":192,"alternate_languages":16324,"data":16325},"ZxgHLRoAAEAAxxvJ","the-way-the-cookie-crumbles-preparing-for-the-cookieless-future-of-programmatic","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHLRoAAEAAxxvJ%22%29+%5D%5D",[],[16322],"preparing-for-a-cookieless-future-in-programmatic-ads",[],[],{"title":16326,"external_link":16327,"slices":16330,"author_name":34,"author_position":34,"author_description":34,"author_image":16331,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16332,"contact_formid":34,"contact_title":16333,"contact_description":16334,"contact_cta":34,"url_form_triggers":16335,"category":1111,"date":16336,"featured_image":16337,"thumbnail":16340,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16343,"meta_title":16344,"meta_description":16347,"og_title":16348,"og_description":16349,"og_image":16350,"no_index":123},"Preparing for a Cookieless Future in Programmatic Ads",{"link_type":64,"key":16328,"url":16329,"target":66},"b3404f9e-0e33-4f4a-a7de-6f12a88b505c","https:\u002F\u002Fwww.prolificnorth.co.uk\u002Ffeature\u002Fway-cookie-crumbles-preparing-cookieless-future-programmatic\u002F",[],{},{"link_type":125},[],[],[],"2020-03-09T12:00:00+0000",{"dimensions":16338,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16339},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16341,"alt":34,"copyright":34,"url":13050,"id":7345,"edit":16342},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16345],{"type":37,"text":16326,"spans":16346,"direction":44},[],[],[],[],{},{"id":16352,"uid":16353,"url":34,"type":9,"href":16354,"tags":16355,"first_publication_date":11373,"last_publication_date":16356,"slugs":16357,"linked_documents":16358,"lang":192,"alternate_languages":16359,"data":16360},"ZxgH0hoAAEIAxx0j","international-womens-day-the-long--winding-road-to-gender-diversity","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH0hoAAEIAxx0j%22%29+%5D%5D",[],"2025-04-17T14:40:34+0000",[16353],[],[],{"title":16361,"external_link":16362,"slices":16365,"author_name":34,"author_position":34,"author_description":34,"author_image":16366,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16367,"contact_formid":34,"contact_title":16368,"contact_description":16369,"contact_cta":34,"url_form_triggers":16370,"category":1111,"date":16336,"featured_image":16371,"thumbnail":16374,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16377,"meta_title":16380,"meta_description":16381,"og_title":16382,"og_description":16383,"og_image":16384,"no_index":123},"International Women's Day: The Long & Winding Road to Gender Diversity",{"link_type":64,"key":16363,"url":16364,"target":66},"c9bd16ea-51d8-4874-95d5-9d7815658f7f","https:\u002F\u002Fwww.exchangewire.com\u002Fblog\u002F2020\u002F03\u002F09\u002Finternational-womens-day-gender-diversity\u002F",[],{},{"link_type":125},[],[],[],{"dimensions":16372,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16373},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16375,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16376},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[16378],{"related_article":16379},{"link_type":125},[],[],[],[],{},{"id":16386,"uid":16387,"url":34,"type":9,"href":16388,"tags":16389,"first_publication_date":12126,"last_publication_date":12126,"slugs":16390,"linked_documents":16391,"lang":192,"alternate_languages":16392,"data":16393},"ZxgI8xoAAEUAxx-U","miq---the-future-consumer-bbc-world-news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI8xoAAEUAxx-U%22%29+%5D%5D",[],[16387],[],[],{"title":16394,"external_link":16395,"slices":16398,"author_name":34,"author_position":34,"author_description":34,"author_image":16399,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16400,"contact_formid":34,"contact_title":16401,"contact_description":16402,"contact_cta":34,"url_form_triggers":16403,"category":1111,"date":16404,"featured_image":16405,"thumbnail":16408,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16411,"meta_title":16412,"meta_description":16413,"og_title":16414,"og_description":16415,"og_image":16416,"no_index":123},"MiQ - The Future Consumer: BBC World News",{"link_type":64,"key":16396,"url":16397,"target":66},"64687129-acd4-48cf-892b-95ed5c2bec7d","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=0Rm_jeBSYvQ",[],{},{"link_type":125},[],[],[],"2020-03-01T12:00:00+0000",{"dimensions":16406,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16407},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16409,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16410},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":16418,"uid":16419,"url":34,"type":9,"href":16420,"tags":16421,"first_publication_date":12328,"last_publication_date":14582,"slugs":16422,"linked_documents":16424,"lang":192,"alternate_languages":16425,"data":16426},"ZxgIsRoAAEcAxx8I","miq-discusses-super-bowl-liv-global-news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIsRoAAEcAxx8I%22%29+%5D%5D",[],[16423],"super-bowl-liv-global-advertising-insights",[],[],{"title":16427,"external_link":16428,"slices":16431,"author_name":34,"author_position":34,"author_description":34,"author_image":16432,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16433,"contact_formid":34,"contact_title":16434,"contact_description":16435,"contact_cta":34,"url_form_triggers":16436,"category":1111,"date":16437,"featured_image":16438,"thumbnail":16441,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16444,"meta_title":16445,"meta_description":16449,"og_title":16450,"og_description":16451,"og_image":16452,"no_index":123},"Super Bowl LIV: Global Advertising Insights",{"link_type":64,"key":16429,"url":16430,"target":66},"b19b85ac-30e5-4470-93f5-a3c30b638273","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=WIbzq3vJipU&list=PLlf__ewQ6l_T2oJPPvypLBUrf7zUAccDo",[],{},{"link_type":125},[],[],[],"2020-01-31T12:00:00+0000",{"dimensions":16439,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16440},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16442,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16443},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16446],{"type":37,"text":16447,"spans":16448,"direction":44},"Super Bowl LIV: Advertising Insights and Analysis",[],[],[],[],{},{"id":16454,"uid":16455,"url":34,"type":9,"href":16456,"tags":16457,"first_publication_date":13284,"last_publication_date":11262,"slugs":16458,"linked_documents":16460,"lang":192,"alternate_languages":16461,"data":16462},"ZxgGQBoAAEoAxxnV","tech-in-2020-the-long-game-of-voice-the-ad-trade-off-and-more","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGQBoAAEoAxxnV%22%29+%5D%5D",[],[16459],"tech-in-2020-voice-ad-trade-off-and-more",[],[],{"title":16463,"external_link":16464,"slices":16467,"author_name":34,"author_position":34,"author_description":34,"author_image":16468,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16469,"contact_formid":34,"contact_title":16470,"contact_description":16471,"contact_cta":34,"url_form_triggers":16472,"category":1111,"date":16473,"featured_image":16474,"thumbnail":16477,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16480,"meta_title":16481,"meta_description":16485,"og_title":16486,"og_description":16487,"og_image":16488,"no_index":123},"Tech in 2020: Voice, Ad Trade-Off, and More",{"link_type":64,"key":16465,"url":16466,"target":66},"64bb4d95-4239-440d-b577-306815973ac5","https:\u002F\u002Fmediaincanada.com\u002F2020\u002F01\u002F21\u002Ftech-in-2020-the-long-game-of-voice-the-ad-trade-off-and-more\u002F",[],{},{"link_type":125},[],[],[],"2020-01-21T12:00:00+0000",{"dimensions":16475,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16476},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16478,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16479},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16482],{"type":37,"text":16483,"spans":16484,"direction":44},"Key Tech Trends of 2020: Voice, Ad Trade-Offs, and More",[],[],[],[],{},{"id":16490,"uid":16491,"url":34,"type":9,"href":16492,"tags":16493,"first_publication_date":8953,"last_publication_date":9464,"slugs":16494,"linked_documents":16496,"lang":192,"alternate_languages":16497,"data":16498},"ZxgInxoAAEgAxx7h","jason-furlano-on-what-big-tech-innovations-will-affect-marketing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgInxoAAEgAxx7h%22%29+%5D%5D",[],[16495],"big-tech-innovations-impacting-marketing",[],[],{"title":16499,"external_link":16500,"slices":16503,"author_name":34,"author_position":34,"author_description":34,"author_image":16504,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16505,"contact_formid":34,"contact_title":16506,"contact_description":16507,"contact_cta":34,"url_form_triggers":16508,"category":1111,"date":16509,"featured_image":16510,"thumbnail":16513,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16516,"meta_title":16517,"meta_description":16521,"og_title":16522,"og_description":16523,"og_image":16524,"no_index":123},"Big Tech Innovations Impacting Marketing",{"link_type":64,"key":16501,"url":16502,"target":66},"7a3cb3e1-28cb-4e7b-bad8-ace7f9ef859b","https:\u002F\u002Fmediaincanada.com\u002F2019\u002F12\u002F20\u002Fjason-furlano-on-what-big-tech-innovations-will-affect-marketing\u002F",[],{},{"link_type":125},[],[],[],"2019-12-20T12:00:00+0000",{"dimensions":16511,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16512},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16514,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16515},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16518],{"type":37,"text":16519,"spans":16520,"direction":44},"Big Tech Innovations Shaping Future Marketing Trends",[],[],[],[],{},{"id":16526,"uid":16527,"url":34,"type":9,"href":16528,"tags":16529,"first_publication_date":12083,"last_publication_date":16530,"slugs":16531,"linked_documents":16533,"lang":192,"alternate_languages":16534,"data":16535},"ZxgIJxoAAEUAxx3a","miq-launches-new-analytics-solution-for-marketers","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIJxoAAEUAxx3a%22%29+%5D%5D",[],"2025-01-23T10:48:42+0000",[16532],"new-analytics-solution-for-marketers",[],[],{"title":16536,"external_link":16537,"slices":16540,"author_name":34,"author_position":34,"author_description":34,"author_image":16541,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16542,"contact_formid":34,"contact_title":16543,"contact_description":16544,"contact_cta":34,"url_form_triggers":16545,"category":1111,"date":16546,"featured_image":16547,"thumbnail":16550,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16553,"meta_title":16554,"meta_description":16558,"og_title":16559,"og_description":16560,"og_image":16561,"no_index":123},"New Analytics Solution for Marketers",{"link_type":64,"key":16538,"url":16539,"target":66},"5412e1cc-7d36-42e3-a590-3465817c8b1e","https:\u002F\u002Fmumbrella.com.au\u002Fmiq-launches-new-analytics-solution-for-marketers-601016",[],{},{"link_type":125},[],[],[],"2019-12-03T12:00:00+0000",{"dimensions":16548,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16549},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16551,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16552},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16555],{"type":37,"text":16556,"spans":16557,"direction":44},"New Analytics Solution for Enhanced Marketing Insights",[],[],[],[],{},{"id":16563,"uid":16564,"url":34,"type":9,"href":16565,"tags":16566,"first_publication_date":9932,"last_publication_date":6993,"slugs":16567,"linked_documents":16569,"lang":192,"alternate_languages":16570,"data":16571},"ZxgHmRoAAEoAxxyx","miq-launches-measure-marketing-analytics-suite","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHmRoAAEoAxxyx%22%29+%5D%5D",[],[16568],"launching-measure-marketing-analytics-suite",[],[],{"title":16572,"external_link":16573,"slices":16576,"author_name":34,"author_position":34,"author_description":34,"author_image":16577,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16578,"contact_formid":34,"contact_title":16579,"contact_description":16580,"contact_cta":34,"url_form_triggers":16581,"category":1111,"date":16582,"featured_image":16583,"thumbnail":16586,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16589,"meta_title":16590,"meta_description":16593,"og_title":16594,"og_description":16595,"og_image":16596,"no_index":123},"Launching Measure Marketing Analytics Suite",{"link_type":64,"key":16574,"url":16575,"target":66},"714516f1-fd8c-46bb-938d-583035532cb7","https:\u002F\u002Fwww.destinationcrm.com\u002FArticles\u002FCRM-News\u002FCRM-Across-the-Wire\u002FMiQ-Launches-Measure-Marketing-Analytics-Suite-134415.aspx",[],{},{"link_type":125},[],[],[],"2019-12-01T12:00:00+0000",{"dimensions":16584,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16585},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16587,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16588},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16591],{"type":37,"text":16572,"spans":16592,"direction":44},[],[],[],[],{},{"id":16598,"uid":16599,"url":34,"type":9,"href":16600,"tags":16601,"first_publication_date":11294,"last_publication_date":11412,"slugs":16602,"linked_documents":16604,"lang":192,"alternate_languages":16605,"data":16606},"ZxgJdxoAAEwAxyCe","global-news-morning-black-friday-now-the-busiest-shopping-day-in-canada","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJdxoAAEwAxyCe%22%29+%5D%5D",[],[16603],"black-friday-canadas-busiest-shopping-day",[],[],{"title":16607,"external_link":16608,"slices":16611,"author_name":34,"author_position":34,"author_description":34,"author_image":16612,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16613,"contact_formid":34,"contact_title":16614,"contact_description":16615,"contact_cta":34,"url_form_triggers":16616,"category":1111,"date":16617,"featured_image":16618,"thumbnail":16621,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16624,"meta_title":16625,"meta_description":16629,"og_title":16630,"og_description":16631,"og_image":16632,"no_index":123},"Black Friday: Canada’s Busiest Shopping Day",{"link_type":64,"key":16609,"url":16610,"target":66},"b9d6dbc6-2bd3-4c5d-8500-a1d76076a4cd","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zgX0DN0GPro&list=PLlf__ewQ6l_T2oJPPvypLBUrf7zUAccDo&index=6",[],{},{"link_type":125},[],[],[],"2019-11-29T12:00:00+0000",{"dimensions":16619,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16620},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16622,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16623},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16626],{"type":37,"text":16627,"spans":16628,"direction":44},"Black Friday: Canada’s Top Shopping Day Insights",[],[],[],[],{},{"id":16634,"uid":16635,"url":34,"type":9,"href":16636,"tags":16637,"first_publication_date":8863,"last_publication_date":8863,"slugs":16638,"linked_documents":16639,"lang":192,"alternate_languages":16640,"data":16641},"ZxgI0xoAAEUAxx9M","im-pretty-slack-on-slack--24-hours-withmiqs-marcus-dsouza","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgI0xoAAEUAxx9M%22%29+%5D%5D",[],[16635],[],[],{"title":16642,"external_link":16643,"slices":16646,"author_name":34,"author_position":34,"author_description":34,"author_image":16647,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16648,"contact_formid":34,"contact_title":16649,"contact_description":16650,"contact_cta":34,"url_form_triggers":16651,"category":1111,"date":16652,"featured_image":16653,"thumbnail":16656,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16657,"meta_title":16658,"meta_description":16659,"og_title":16660,"og_description":16661,"og_image":16662,"no_index":123},"‘I’m pretty slack on Slack’ – 24 hours with…MiQ’s Marcus D’Souza",{"link_type":64,"key":16644,"url":16645,"target":66},"81b2112e-f7e6-405b-b4a7-7e37c072bbae","https:\u002F\u002Fwww.mumbrella.asia\u002F2019\u002F11\u002Fim-pretty-slack-on-slack-24-hours-with-miqs-marcus-dsouza",[],{},{"link_type":125},[],[],[],"2019-11-22T12:00:00+0000",{"dimensions":16654,"alt":34,"copyright":34,"url":13050,"id":7345,"edit":16655},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},{},[],[],[],[],[],{},{"id":16664,"uid":16665,"url":34,"type":9,"href":16666,"tags":16667,"first_publication_date":12254,"last_publication_date":16668,"slugs":16669,"linked_documents":16671,"lang":192,"alternate_languages":16672,"data":16673},"ZxgIOhoAAEMAxx4J","miq-releases-first-to-market-real-time-retargeting-capabilities-through-inscape-partnership","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIOhoAAEMAxx4J%22%29+%5D%5D",[],"2026-04-27T16:34:33+0000",[16670],"new-york-ny-and-san-francisco-ca--november-20-2019-miq-the-leader-in-marketing-intelligence-and-connected-programmatic-solutions-extended-its-partnership-withinscape-the-largest-single-source-provider-of-smart-tv-viewing-data-in-the-u.s.-and-a-subsidiary-of-vizio.",[],[],{"title":16674,"external_link":16675,"slices":16676,"author_name":290,"author_position":34,"author_description":34,"author_image":16723,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":16724,"contact_formid":34,"contact_title":16725,"contact_description":16726,"contact_cta":34,"url_form_triggers":16727,"category":131,"date":16728,"featured_image":16729,"thumbnail":16736,"featured_description":16737,"show_updated_on":123,"hide_listing":34,"articles":16738,"meta_title":16739,"meta_description":16743,"og_title":16746,"og_description":16747,"og_image":16748,"no_index":123},"First Real-Time Retargeting Capabilities with Inscape",{"link_type":27},[16677],{"variation":30,"version":31,"items":16678,"primary":16679,"id":16722,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":16680,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[16681,16687,16689,16692,16695,16698,16701,16704,16706,16708,16711,16714,16716,16719],{"type":1221,"text":16682,"spans":16683},"New York, NY and San Francisco, CA – November 20, 2019 –MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.",[16684],{"start":5986,"end":2828,"type":62,"data":16685},{"link_type":64,"url":16686},"https:\u002F\u002Fwww.inscape.tv\u002F",{"type":37,"text":97,"spans":16688},[],{"type":37,"text":16690,"spans":16691},"MiQ expanded its integration of Inscape’s Automatic Content Recognition (ACR), a content identification technology that matches opt-in viewing data from more than 12 million Smart TVs against a database of previously ingested ads. This allows marketers to reach consumers addressably on a second-screen device within seconds of viewing a television advertisement, making MiQ the first Inscape partner to market the capability commercially.",[],{"type":37,"text":16693,"spans":16694},"Additionally, MiQ will incorporate Inscape viewing data into its programmatic insight and planning capabilities, enabling its customers to better understand TV viewing behavior at scale and gain access to granular insights before spending a single media dollar. Inscape’s TV viewing data provides insights into audience viewing and engagement, emphasizing specific targeting to use across digital channels, content, and advertising.",[],{"type":37,"text":16696,"spans":16697},"“With this integration, MiQ’s clients will be able to improve the performance of their television buys significantly,” said Tom Richards, Global Product Director, Media and Data for MiQ. “In early tests, we’ve seen real-time, second-screen exposures drive up to 42% in improved KPIs, maximizing marketing and media investments by delivering great results that truly impact the bottom line.”",[],{"type":37,"text":16699,"spans":16700},"Inscape delivers real-time viewing data across more than 12 million opted-in smart TVs. When processed through MiQ’s platform, real-time viewing data provides marketers rich insight needed to inform their marketing campaigns through programmatic execution and accurately target, segment, and reach audiences with relevant messages and creative.",[],{"type":37,"text":16702,"spans":16703},"“MiQ recognizes that using the immediacy of Inscape’s TV viewing data for near real time retargeting provides their clients with significant performance advantages at scale,” said Ken Norcross, Director of Business Development for Inscape. “We look forward to this partnership and exploring more unique market opportunities to utilize TV viewing data that will drive additional value for their customers.”",[],{"type":37,"text":3215,"spans":16705},[],{"type":1221,"text":439,"spans":16707},[],{"type":37,"text":16709,"spans":16710},"MiQ is an independent marketing intelligence company with the people and technology that help businesses win. It is our vision to reimagine the value of marketing by connecting data and discovering insight to drive business outcomes. ",[],{"type":37,"text":16712,"spans":16713},"Founded by Lee Puri and Gurman Hundal in 2010, MiQ currently employs over 550 people across 15 offices located in North America, Europe and APAC. The world’s leading brands and media agencies such as American Express, Avis, Lenovo, Unilever, Microsoft, GroupM, Publicis and IPG work with MiQ. In the last year, MiQ has won various awards including Fastest Growing Tech Company of the Year at the Stevie Awards, Most Effective Use of Data at The Drum’s Digital Trading Awards USA, and The Sunday Times International Track 200.",[],{"type":37,"text":3215,"spans":16715},[],{"type":1221,"text":16717,"spans":16718},"About Inscape",[],{"type":37,"text":16720,"spans":16721},"Inscape is a TV intelligence company that captures highly accurate, up-to-date viewing data from millions of smart TVs. The company is a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics. Inscape’s TV audience viewing data is leveraged by OEMs, brands, agencies, networks, measurement companies, DMPs and marketing technology platforms to power massive transformations in the industry. Its glass-level insights bring a new level of speed, transparency and actionability to the global TV market place. Founded in 2010 as TV Interactive Systems, Inc., the company operated at Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.",[],"text_component$0de2e6a8-ae7c-4f10-9a93-e7d049114b39",{},{"link_type":125},[],[],[],"2019-11-19T23:00:00+0000",{"dimensions":16730,"alt":16732,"copyright":34,"url":16733,"id":16734,"edit":16735},{"width":16731,"height":4236},1280,"MiQ releases first to market real time retargeting capabilities through inscape partnership","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc36dd8b0-7c59-4f06-99cb-7f999e1c32a0_38.jpeg?auto=format,compress","ZJ72HBEAACIAdqmO",{"x":41,"y":41,"zoom":140,"background":8360},{},"Smart TV data partnership enables cross-platform linear and OTT targeting and measurement for brands and agencies.",[],[16740],{"type":37,"text":16741,"spans":16742,"direction":44},"Real-Time Retargeting Capabilities with Inscape Partnership",[],[16744],{"type":37,"text":16737,"spans":16745,"direction":44},[],[],[],{},{"id":16750,"uid":16751,"url":34,"type":9,"href":16752,"tags":16753,"first_publication_date":11411,"last_publication_date":12367,"slugs":16754,"linked_documents":16756,"lang":192,"alternate_languages":16757,"data":16758},"ZxgGiBoAAEYAxxpu","miq-appoints-siddharth-dabhade-to-lead-india-business","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGiBoAAEYAxxpu%22%29+%5D%5D",[],[16755],"siddharth-dabhade-leads-india-business",[],[],{"title":16759,"external_link":16760,"slices":16761,"author_name":16035,"author_position":34,"author_description":34,"author_image":16785,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":16786,"contact_formid":34,"contact_title":16787,"contact_description":16788,"contact_cta":34,"url_form_triggers":16789,"category":131,"date":16790,"featured_image":16791,"thumbnail":16797,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":16800,"meta_title":16801,"meta_description":16805,"og_title":16809,"og_description":16810,"og_image":16811,"no_index":123},"Siddharth Dabhade Leads India Business",{"link_type":27},[16762],{"variation":30,"version":31,"items":16763,"primary":16764,"id":16784,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":16765,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[16766,16772,16775,16778,16781],{"type":37,"text":16767,"spans":16768},"Gurgaon, India – The industry veteran will be responsible for accelerating the penetration of MiQ’s marketing intelligence solutions across the region\n",[16769,16770],{"start":41,"end":1233,"type":50},{"start":16771,"end":4544,"type":50},150,{"type":37,"text":16773,"spans":16774},"Global marketing intelligence firm, MiQ, has appointed Siddharth Dabhade as Managing Director (India) to develop and grow the Indian business as a strong contributor to the company’s global expansion. He will focus on increasing the penetration of the company’s programmatic and analytics solutions, forging strong relationships with leading brands and media agencies, and building a strategic leadership position for the company in the region. The announcement showcases MiQ’s growth ambitions for its data-driven solutions in the Indian market.",[],{"type":37,"text":16776,"spans":16777},"Prior to joining MiQ, Siddharth has played a variety of technology, business development and management roles with industry giants such as IBM, Microsoft and Google, with his most recent position leading the Indian business of global retail technology and advertising leader, Criteo. Armed with two decades of core digital marketing, key customer relationship management and business advisory experience, Siddharth will be driving the growth strategy, alongside a specialised and experienced team in Bangalore, our technology center for MiQ globally. He will report to MiQ Co-Founder and Chief Expansion Officer, Lee Puri.",[],{"type":37,"text":16779,"spans":16780},"Speaking on his new role, Siddharth Dabhade said, “Today, just curating large data lakes is not enough, and the ability to draw actionable insights from these large sets of data is one of the biggest challenges companies face. MiQ’s unique focus on marketing intelligence-led programmatic actions adds huge value to agencies and clients and fuels business strategies of the future. The power of MiQ’s technology together with a great working culture attracted me to take up the opportunity of ushering the next phase of growth for the Indian market.”",[],{"type":37,"text":16782,"spans":16783},"Lee Puri, Co-Founder and Chief Expansion Officer, MiQ added, “Since our inception in 2010, MiQ has always put people and organisational culture ahead of everything else. I am glad to welcome Siddharth to the MiQ family. His track record speaks for itself, and we are excited to have him onboard to lead one of the fastest-growing data markets in the world.”",[],"text_component$f6f1d2f6-41cf-4938-890f-10c093206e9c",{},{"link_type":125},[],[],[],"2019-11-12T23:00:00+0000",{"dimensions":16792,"alt":16793,"copyright":34,"url":16794,"id":16795,"edit":16796},{"width":8926,"height":2055},"MiQ appoints Siddharth Dabhade to lead India business","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fe5eada20-f1e6-48f9-9572-70c9cfbf97ad_37.jpeg?auto=format,compress","ZJ71oREAAB0Adqcx",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":16798,"alt":34,"copyright":34,"url":7344,"id":7345,"edit":16799},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16802],{"type":37,"text":16803,"spans":16804,"direction":44},"Siddharth Dabhade Appointed to Lead India Business",[],[16806],{"type":37,"text":16807,"spans":16808,"direction":44},"Global marketing intelligence firm, MiQ, has appointed Siddharth Dabhade as Managing Director (India) to develop and grow the Indian business as a strong contributor to the company’s global expansion. ",[],[],[],{},{"id":16813,"uid":16814,"url":34,"type":9,"href":16815,"tags":16816,"first_publication_date":11261,"last_publication_date":16817,"slugs":16818,"linked_documents":16820,"lang":192,"alternate_languages":16821,"data":16822},"ZxgGThoAAEgAxxnz","with-the-arrival-of-cannabis-20-miq-paints-a-picture-of-canadian-users","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGThoAAEgAxxnz%22%29+%5D%5D",[],"2025-01-23T10:49:09+0000",[16819],"cannabis-2.0-understanding-canadian-users",[],[],{"title":16823,"external_link":16824,"slices":16827,"author_name":34,"author_position":34,"author_description":34,"author_image":16828,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16829,"contact_formid":34,"contact_title":16830,"contact_description":16831,"contact_cta":34,"url_form_triggers":16832,"category":1111,"date":16833,"featured_image":16834,"thumbnail":16837,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16840,"meta_title":16841,"meta_description":16845,"og_title":16846,"og_description":16847,"og_image":16848,"no_index":123},"Cannabis 2.0: Understanding Canadian Users",{"link_type":64,"key":16825,"url":16826,"target":66},"034ae204-2ef2-4775-8cd3-07ba981dd2b0","https:\u002F\u002Fthe-message.ca\u002F2019\u002F10\u002F25\u002Fwith-the-arrival-of-cannabis-2-0-miq-paints-a-picture-of-canadian-users\u002F",[],{},{"link_type":125},[],[],[],"2019-10-25T11:00:00+0000",{"dimensions":16835,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16836},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16838,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16839},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16842],{"type":37,"text":16843,"spans":16844,"direction":44},"Cannabis 2.0: Insights into Canadian Consumer Trends",[],[],[],[],{},{"id":16850,"uid":16851,"url":34,"type":9,"href":16852,"tags":16853,"first_publication_date":13625,"last_publication_date":9426,"slugs":16854,"linked_documents":16856,"lang":192,"alternate_languages":16857,"data":16858},"ZxgH_BoAAE4Axx16","former-allure-media-ceo-jason-scott-to-head-up-miq","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgH_BoAAE4Axx16%22%29+%5D%5D",[],[16855],"jason-scott-to-lead-miq-us",[],[],{"title":16859,"external_link":16860,"slices":16863,"author_name":34,"author_position":34,"author_description":34,"author_image":16864,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16865,"contact_formid":34,"contact_title":16866,"contact_description":16867,"contact_cta":34,"url_form_triggers":16868,"category":1111,"date":16869,"featured_image":16870,"thumbnail":16873,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16876,"meta_title":16877,"meta_description":16881,"og_title":16882,"og_description":16883,"og_image":16884,"no_index":123},"Jason Scott to Lead MiQ US",{"link_type":64,"key":16861,"url":16862,"target":66},"19229a53-df20-44d6-9354-9ce2c7c8065c","https:\u002F\u002Fmumbrella.com.au\u002Fformer-allure-media-ceo-jason-scott-to-head-up-miq-602585",[],{},{"link_type":125},[],[],[],"2019-10-16T11:00:00+0000",{"dimensions":16871,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16872},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16874,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16875},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[16878],{"type":37,"text":16879,"spans":16880,"direction":44},"Jason Scott to Lead MiQ",[],[],[],[],{},{"id":16886,"uid":16887,"url":34,"type":9,"href":16888,"tags":16889,"first_publication_date":8636,"last_publication_date":13737,"slugs":16890,"linked_documents":16892,"lang":192,"alternate_languages":16893,"data":16894},"ZxgG1BoAAEwAxxsK","jason-scott-appointed-as-ceo-anz","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG1BoAAEwAxxsK%22%29+%5D%5D",[],[16891],"jason-scott-named-ceo-for-anz",[],[],{"title":16895,"external_link":16896,"slices":16897,"author_name":16035,"author_position":34,"author_description":34,"author_image":16922,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":16923,"contact_formid":34,"contact_title":16924,"contact_description":16925,"contact_cta":34,"url_form_triggers":16926,"category":131,"date":16927,"featured_image":16928,"thumbnail":16935,"featured_description":34,"show_updated_on":123,"hide_listing":34,"articles":16940,"meta_title":16941,"meta_description":16945,"og_title":16949,"og_description":16950,"og_image":16951,"no_index":123},"Jason Scott Named CEO for ANZ",{"link_type":27},[16898],{"variation":30,"version":31,"items":16899,"primary":16900,"id":16921,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":16901,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[16902,16906,16909,16912,16915,16918],{"type":37,"text":16903,"spans":16904},"Sydney, October 15th 2019 – Jason Scott will oversee MiQ’s impressive growth in ANZ and continue to expand the business across Media, Analytics and Technology.",[16905],{"start":41,"end":933,"type":50},{"type":37,"text":16907,"spans":16908},"Scott comes to MiQ with a hugely impressive background, spanning two decades in the industry both locally and internationally. His most recent role in Australia was as the CEO of Allure Media. Prior to this, he was located internationally and held senior management positions at Microsoft including General Manager, Advertising for Asia, and General Manager of the software giant’s Global Agency business, based in Seattle. Scott has also held general management and commercial lead roles at ninemsn, and various agency groups including Havas.",[],{"type":37,"text":16910,"spans":16911},"A proven and established leader of the advertising, media, marketing and publishing industries, Scott will be responsible as CEO for leading MiQ’s growth, culture and strategic vision across the Australian business. He will report into MiQ global president, Richard Dunmall.",[],{"type":37,"text":16913,"spans":16914},"Jason Scott, said, “Since launching in 2010, MiQ has consistently proven itself as a force to be reckoned with in all operative markets, guided by its ambition to be the world’s leading independent marketing intelligence company.”",[],{"type":37,"text":16916,"spans":16917},"“Australia and New Zealand are crucial markets in MiQ’s strategic plans, and being at the center of that growth is both a great honour and a great opportunity. I’m thrilled to join a team that priorities professionalism and delivers incredible work,” Scott added.",[],{"type":37,"text":16919,"spans":16920},"Richard Dunmall, president at MiQ, said, “We’re really excited to bring Jason on board to lead MiQ’s next phase of growth in such a key market. He has great digital credentials, having run successful businesses like Allure Media and ninemsn during times of big expansion, and is a well-known, respected and liked character across the Australian and New Zealand markets. I am confident that our ANZ clients will enjoy even stronger business outcomes as a result of Jason’s leadership.”",[],"text_component$97ac5cff-04e4-4e17-8fa1-a0da88b81fd7",{},{"link_type":125},[],[],[],"2019-10-15T22:00:00+0000",{"dimensions":16929,"alt":16931,"copyright":34,"url":16932,"id":16933,"edit":16934},{"width":9483,"height":16930},425,"Jason Scott appointed as CEO ANZ","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F74b905de-31d3-46aa-8d58-670871f4f872_36.jpeg?auto=format,compress","ZJ70thEAACEAdqLA",{"x":41,"y":41,"zoom":140,"background":8360},{"dimensions":16936,"alt":34,"copyright":34,"url":16937,"id":16938,"edit":16939},{"width":3985,"height":12108},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F4362367c-8cf9-44d2-bb7f-37a85d9a98ee_Jason.jpg?auto=format,compress","ZINnvhUAACsA3J08",{"x":41,"y":41,"zoom":140,"background":8360},[],[16942],{"type":37,"text":16943,"spans":16944,"direction":44},"Jason Scott Appointed CEO for ANZ",[],[16946],{"type":37,"text":16947,"spans":16948,"direction":44},"Scott comes to MiQ with a hugely impressive background, spanning two decades in the industry both locally and internationally. His most recent role in Australia was as the CEO of Allure Media. Prior to this, he was located internationally and held senior management positions at Microsoft including General Manager, Advertising for Asia, and General Manager of the software giant’s Global Agency business, based in Seattle.",[],[],[],{},{"id":16953,"uid":16954,"url":34,"type":9,"href":16955,"tags":16956,"first_publication_date":9309,"last_publication_date":9309,"slugs":16957,"linked_documents":16958,"lang":192,"alternate_languages":16959,"data":16960},"ZxgG9RoAAEcAxxtU","australias-top-retail-advertisers-by-spend","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgG9RoAAEcAxxtU%22%29+%5D%5D",[],[16954],[],[],{"title":16961,"external_link":16962,"slices":16965,"author_name":34,"author_position":34,"author_description":34,"author_image":16966,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":16967,"contact_formid":34,"contact_title":16968,"contact_description":16969,"contact_cta":34,"url_form_triggers":16970,"category":1111,"date":16971,"featured_image":16972,"thumbnail":16975,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":16978,"meta_title":16979,"meta_description":16980,"og_title":16981,"og_description":16982,"og_image":16983,"no_index":123},"Australia's top retail advertisers by spend",{"link_type":64,"key":16963,"url":16964,"target":66},"78b50c84-9f81-496c-823b-f136165ca57a","https:\u002F\u002Fwww.adnews.com.au\u002Fnews\u002Faustralia-s-top-retail-advertisers-by-spend",[],{},{"link_type":125},[],[],[],"2019-10-09T11:00:00+0000",{"dimensions":16973,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":16974},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":16976,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":16977},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":16985,"uid":16986,"url":34,"type":9,"href":16987,"tags":16988,"first_publication_date":11641,"last_publication_date":13245,"slugs":16989,"linked_documents":16991,"lang":192,"alternate_languages":16992,"data":16993},"ZxgHJBoAAEEAxxu2","seventy-three-percent-of-australians-wont-increase-their-holiday-spending-this-year","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHJBoAAEEAxxu2%22%29+%5D%5D",[],[16990],"73-of-australians-wont-increase-holiday-spending",[],[],{"title":16994,"external_link":16995,"slices":16998,"author_name":34,"author_position":34,"author_description":34,"author_image":16999,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17000,"contact_formid":34,"contact_title":17001,"contact_description":17002,"contact_cta":34,"url_form_triggers":17003,"category":1111,"date":17004,"featured_image":17005,"thumbnail":17008,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17011,"meta_title":17012,"meta_description":17016,"og_title":17017,"og_description":17018,"og_image":17019,"no_index":123},"73% of Australians Won’t Increase Holiday Spending",{"link_type":64,"key":16996,"url":16997,"target":66},"1f3ff02f-2a93-4846-ac19-aeadac431205","https:\u002F\u002Fwww.marketingmag.com.au\u002Ftech-data\u002Fseventy-three-percent-of-australians-wont-increase-their-holiday-spending-this-year\u002F",[],{},{"link_type":125},[],[],[],"2019-10-04T11:00:00+0000",{"dimensions":17006,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17007},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17009,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17010},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[17013],{"type":37,"text":17014,"spans":17015,"direction":44},"Australian Holiday Spending Trends for 2023",[],[],[],[],{},{"id":17021,"uid":17022,"url":34,"type":9,"href":17023,"tags":17024,"first_publication_date":9343,"last_publication_date":12084,"slugs":17025,"linked_documents":17027,"lang":192,"alternate_languages":17028,"data":17029},"ZxgJaBoAAE4AxyCB","miq-announces-new-suite-of-analytics-solutions-to-generate-insights-and-drive-real-business-growth","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJaBoAAE4AxyCB%22%29+%5D%5D",[],[17026],"new-analytics-suite-drives-business-growth",[],[],{"title":17030,"external_link":17031,"slices":17034,"author_name":34,"author_position":34,"author_description":34,"author_image":17035,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17036,"contact_formid":34,"contact_title":17037,"contact_description":17038,"contact_cta":34,"url_form_triggers":17039,"category":1111,"date":17040,"featured_image":17041,"thumbnail":17047,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17052,"meta_title":17053,"meta_description":17057,"og_title":17058,"og_description":17059,"og_image":17060,"no_index":123},"New Analytics Suite Drives Business Growth",{"link_type":64,"key":17032,"url":17033,"target":66},"ef4cb633-ffe1-4175-8480-2e20332a460e","https:\u002F\u002Fmartechseries.com\u002Fanalytics\u002Fmiq-announces-new-suite-analytics-solutions-generate-insights-drive-real-business-growth\u002F",[],{},{"link_type":125},[],[],[],"2019-10-02T11:00:00+0000",{"dimensions":17042,"alt":34,"copyright":34,"url":17044,"id":17045,"edit":17046},{"width":6939,"height":17043},774,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a8de60b105250cf53b5b6_Screenshot2023-10-26at17.03.38.png?auto=format,compress","ZTqN5gsQUlDPU7W2",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17048,"alt":34,"copyright":34,"url":17049,"id":17050,"edit":17051},{"width":6381,"height":3828},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F752a7e38-175f-4602-a378-276f8208d103_Website+-+Blog+Thumbnails-74.png?auto=compress,format","Zd2l-BIAAC4ALj1J",{"x":41,"y":41,"zoom":140,"background":141},[],[17054],{"type":37,"text":17055,"spans":17056,"direction":44},"New Analytics Suite for Business Growth",[],[],[],[],{},{"id":17062,"uid":17063,"url":34,"type":9,"href":17064,"tags":17065,"first_publication_date":9654,"last_publication_date":9844,"slugs":17066,"linked_documents":17067,"lang":192,"alternate_languages":17068,"data":17069},"ZxgJBhoAAEoAxx-6","miq-announces-new-suite-of-analytics-solutions","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJBhoAAEoAxx-6%22%29+%5D%5D",[],[1295],[],[],{"title":17070,"external_link":17071,"slices":17072,"author_name":16035,"author_position":34,"author_description":34,"author_image":17106,"navbar_theme":121,"navbar_type":122,"banner_text":34,"banner_theme":34,"hide_contact":123,"simple_footer":123,"content_sub_group":34,"form_override":17107,"contact_formid":34,"contact_title":17108,"contact_description":17109,"contact_cta":34,"url_form_triggers":17110,"category":131,"date":17111,"featured_image":17112,"thumbnail":17117,"featured_description":17118,"show_updated_on":123,"hide_listing":34,"articles":17119,"meta_title":17122,"meta_description":17126,"og_title":17129,"og_description":17130,"og_image":17131,"no_index":123},"MiQ announces new suite of analytics solutions",{"link_type":27},[17073],{"variation":30,"version":31,"items":17074,"primary":17075,"id":17105,"slice_type":118,"slice_label":34},[],{"anchor_id":34,"title":34,"content":17076,"background_color":115,"top_spacing":116,"bottom_spacing":116,"title_color":34},[17077,17080,17083,17086,17089,17092,17095,17099,17101,17103],{"type":37,"text":17078,"spans":17079},"MiQ, the leader in Marketing Intelligence and connected programmatic solutions, has announced the launch of its new suite of analytics products, Measure. Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to optimize return on investment and drive real business growth.",[],{"type":37,"text":17081,"spans":17082},"Campaign measurement remains a key challenge for marketers, as shown in a recent Advertiser Perceptions study that consistently ranked measuring and proving ROI as a top five challenge for marketers across the US, UK and Canada. The Measure suite aims to address this, closing the loop between analytics and activation. By ensuring incrementality testing is streamlined and unbiased, it also provides the opportunity to use those insights to actually influence campaign performance, not just measure it. With Measure, MiQ can build custom algorithms that plug into demand-side platforms to allow clients to be more targeted and effective with bidding and optimization, ensuring programmatic execution is effectively delivered and in line with business objectives.",[],{"type":37,"text":17084,"spans":17085},"Incremental Lift, the first solution available from the Measure suite, places incrementality – the ability to measure the causal impact of a campaign investment – at its core. Incremental Lift uses non-viewable ads – those that are never seen by the human eye as they appear ‘below the fold’ on a website – to prove this cause and effect impact. It reveals the difference in impact on a given metric such as site visits, conversions or sales between the group exposed to an ad campaign and those not exposed. This, in turn, helps marketers understand the true ROI of their campaigns, drive continuous improvement and optimize towards further lift in-flight. MiQ’s unique In View methodology also allows for easier, more cost-effective, and always-on incrementality measurement than conventional A\u002FB testing methods like Ghost Ads or Charity Ads.",[],{"type":37,"text":17087,"spans":17088},"“Despite industry awareness of the importance of measurement, our clients regularly face challenges in accurately measuring and interpreting results because they’ve found the methods available are often inadequate, misleading, slow, or too expensive,” said Blane Sims, Chief Product Officer at MiQ. “The attribution tools available on the market today do not live up to their promises – to prove ROI, increase performance, and ensure true transparency, we need to help marketers define the metrics that really matter, not just those that are easy to measure. The only real way to do this is by understanding the incremental value of consumers and channel investment, recognizing that each consumer is unique as is their value to the business.”",[],{"type":37,"text":17090,"spans":17091},"With Incremental Lift, marketers can easily access campaign insights and apply these results and measure these against goals and objectives in-flight. Using a campaign’s non-viewable ads to prove incrementality, Incremental Lift ensures there is no disruption to campaign setup and no additional media cost, all within an extremely transparent methodology to drive better reach, performance and return on marketing investment. It also taps into MiQ’s programmatic expertise, with access to multiple activation channels and a powerhouse of more than 200 analysts and solution experts skilled in analytics and measurement to have a direct impact on the bottom line.",[],{"type":37,"text":17093,"spans":17094},"In addition to Incremental Lift, MiQ has plans to announce two further analytics solutions within the Measure suite of products.",[],{"type":37,"text":17096,"spans":17097},"Download the modernizing measurement whitepaper to learn more about the MiQ Measure Suite",[17098],{"start":41,"end":3159,"type":50},{"type":1221,"text":439,"spans":17100},[],{"type":37,"text":16709,"spans":17102},[],{"type":37,"text":16712,"spans":17104},[],"text_component$5056606a-0313-4016-af88-d4e51986b1bf",{},{"link_type":125},[],[],[],"2019-09-30T22:00:00+0000",{"dimensions":17113,"alt":17070,"copyright":34,"url":17114,"id":17115,"edit":17116},{"width":9483,"height":16930},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F757e646b-e883-47d4-bdda-b6b8ef188905_35.png?auto=format,compress","ZJ7zOREAACIAdpu-",{"x":41,"y":41,"zoom":140,"background":141},{},"Incremental Lift, the first solution available within the MiQ Measure suite, will help make measurement more actionable and intuitive through incrementality and optimization",[17120],{"related_article":17121},{"link_type":125},[17123],{"type":37,"text":17124,"spans":17125,"direction":44},"Launches New Analytics Solutions Suite",[],[17127],{"type":37,"text":17118,"spans":17128,"direction":44},[],[],[],{},{"id":17133,"uid":17134,"url":34,"type":9,"href":17135,"tags":17136,"first_publication_date":12560,"last_publication_date":17137,"slugs":17138,"linked_documents":17140,"lang":192,"alternate_languages":17141,"data":17142},"ZxgJMBoAAEgAxyAP","industry-profile-miq-anz-managing-director-john-danby","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJMBoAAEgAxyAP%22%29+%5D%5D",[],"2025-01-23T10:49:53+0000",[17139],"industry-profile-john-danby",[],[],{"title":17143,"external_link":17144,"slices":17147,"author_name":34,"author_position":34,"author_description":34,"author_image":17148,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17149,"contact_formid":34,"contact_title":17150,"contact_description":17151,"contact_cta":34,"url_form_triggers":17152,"category":1111,"date":17153,"featured_image":17154,"thumbnail":17160,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17161,"meta_title":17162,"meta_description":17165,"og_title":17166,"og_description":17167,"og_image":17168,"no_index":123},"Industry Profile: John Danby",{"link_type":64,"key":17145,"url":17146,"target":66},"a339c8c6-d0f6-4930-96b3-f9c318e3dab3","https:\u002F\u002Fwww.adnews.com.au\u002Fnews\u002Findustry-profile-miq-anz-managing-director-john-danby",[],{},{"link_type":125},[],[],[],"2019-09-03T11:00:00+0000",{"dimensions":17155,"alt":34,"copyright":34,"url":17157,"id":17158,"edit":17159},{"width":10438,"height":17156},568,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F653a91900b105250cf53b5c6_Screenshot2023-10-26at17.19.15.png?auto=format,compress","ZTqRkAsQUlDPU7XG",{"x":41,"y":41,"zoom":140,"background":141},{},[],[17163],{"type":37,"text":17143,"spans":17164,"direction":44},[],[],[],[],{},{"id":17170,"uid":17171,"url":34,"type":9,"href":17172,"tags":17173,"first_publication_date":13099,"last_publication_date":14173,"slugs":17174,"linked_documents":17176,"lang":192,"alternate_languages":17177,"data":17178},"ZxgIyRoAAEsAxx85","young-gun-miq-operations-director-james-anderson","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgIyRoAAEsAxx85%22%29+%5D%5D",[],[17175],"young-gun-james-anderson-operations-director",[],[],{"title":17179,"external_link":17180,"slices":17183,"author_name":34,"author_position":34,"author_description":34,"author_image":17184,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17185,"contact_formid":34,"contact_title":17186,"contact_description":17187,"contact_cta":34,"url_form_triggers":17188,"category":1111,"date":17189,"featured_image":17190,"thumbnail":17193,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17196,"meta_title":17197,"meta_description":17201,"og_title":17202,"og_description":17203,"og_image":17204,"no_index":123},"Young Gun: James Anderson, Operations Director",{"link_type":64,"key":17181,"url":17182,"target":66},"fa4bde66-2f95-4a62-9efb-66ed0c723db3","https:\u002F\u002Fwww.adnews.com.au\u002Fnews\u002Fyoung-gun-miq-operations-director-james-anderson",[],{},{"link_type":125},[],[],[],"2019-08-01T11:00:00+0000",{"dimensions":17191,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17192},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17194,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17195},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[17198],{"type":37,"text":17199,"spans":17200,"direction":44},"Young Gun: Operations Director James Anderson",[],[],[],[],{},{"id":17206,"uid":17207,"url":34,"type":9,"href":17208,"tags":17209,"first_publication_date":12673,"last_publication_date":14246,"slugs":17210,"linked_documents":17212,"lang":192,"alternate_languages":17213,"data":17214},"ZxgHAxoAAEAAxxty","what-media-are-back-to-school-shoppers-consuming-most","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHAxoAAEAAxxty%22%29+%5D%5D",[],[17211],"media-consumption-for-back-to-school-shoppers",[],[],{"title":17215,"external_link":17216,"slices":17219,"author_name":34,"author_position":34,"author_description":34,"author_image":17220,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17221,"contact_formid":34,"contact_title":17222,"contact_description":17223,"contact_cta":34,"url_form_triggers":17224,"category":1111,"date":17225,"featured_image":17226,"thumbnail":17229,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17232,"meta_title":17233,"meta_description":17237,"og_title":17238,"og_description":17239,"og_image":17240,"no_index":123},"Media Consumption for Back-to-School Shoppers",{"link_type":64,"key":17217,"url":17218,"target":66},"3cd36f63-e939-4beb-828f-d0a8b1358f26","https:\u002F\u002Fmediaincanada.com\u002F2019\u002F07\u002F15\u002Fwhat-media-are-back-to-school-shoppers-consuming-most\u002F?utm_source=newsletter&utm_medium=email&utm_campaign=what-media-are-back-to-school-shoppers-consuming-most&_u=BBwj%2BnlyIJU%3D",[],{},{"link_type":125},[],[],[],"2019-07-15T11:00:00+0000",{"dimensions":17227,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17228},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17230,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17231},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[17234],{"type":37,"text":17235,"spans":17236,"direction":44},"Media Consumption Patterns for Back-to-School Shoppers",[],[],[],[],{},{"id":17242,"uid":17243,"url":34,"type":9,"href":17244,"tags":17245,"first_publication_date":15835,"last_publication_date":17246,"slugs":17247,"linked_documents":17249,"lang":192,"alternate_languages":17250,"data":17251},"ZxgGZxoAAEgAxxok","global-news-miqs-joe-peters-on-how-the-toronto-raptors-win-fits-into-brand-advertising-strategies","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgGZxoAAEgAxxok%22%29+%5D%5D",[],"2025-01-23T10:49:17+0000",[17248],"raptors-win-impact-on-brand-strategies",[],[],{"title":17252,"external_link":17253,"slices":17256,"author_name":34,"author_position":34,"author_description":34,"author_image":17257,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17258,"contact_formid":34,"contact_title":17259,"contact_description":17260,"contact_cta":34,"url_form_triggers":17261,"category":1111,"date":17262,"featured_image":17263,"thumbnail":17266,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17269,"meta_title":17270,"meta_description":17274,"og_title":17275,"og_description":17276,"og_image":17277,"no_index":123},"Raptors' Win: Impact on Brand Strategies",{"link_type":64,"key":17254,"url":17255,"target":66},"47d9e2a9-f62f-445a-a63e-58457dc91c5f","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=VUS67A8-9wo&list=PLlf__ewQ6l_T2oJPPvypLBUrf7zUAccDo&index=5",[],{},{"link_type":125},[],[],[],"2019-06-07T11:00:00+0000",{"dimensions":17264,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17265},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17267,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17268},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[17271],{"type":37,"text":17272,"spans":17273,"direction":44},"Raptors' Victory: Brand Advertising Strategy Impact",[],[],[],[],{},{"id":17279,"uid":17280,"url":34,"type":9,"href":17281,"tags":17282,"first_publication_date":8992,"last_publication_date":13174,"slugs":17283,"linked_documents":17285,"lang":192,"alternate_languages":17286,"data":17287},"ZxgHtRoAAEoAxxzr","exclusive-interview-with-alfie-atkinson","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHtRoAAEoAxxzr%22%29+%5D%5D",[],[17284],"interview-with-alfie-atkinson",[],[],{"title":17288,"external_link":17289,"slices":17292,"author_name":34,"author_position":34,"author_description":34,"author_image":17293,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17294,"contact_formid":34,"contact_title":17295,"contact_description":17296,"contact_cta":34,"url_form_triggers":17297,"category":1111,"date":17298,"featured_image":17299,"thumbnail":17302,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17307,"meta_title":17308,"meta_description":17311,"og_title":17312,"og_description":17313,"og_image":17314,"no_index":123},"Interview with Alfie Atkinson",{"link_type":64,"key":17290,"url":17291,"target":66},"f138cf6a-7a98-48d6-9a38-de37581cd55f","https:\u002F\u002Fissuu.com\u002Fcanadiansme\u002Fdocs\u002Fcanadiansme_magazine_june_issue_upd_bdaf07e671f97d\u002F38",[],{},{"link_type":125},[],[],[],"2019-06-05T11:00:00+0000",{"dimensions":17300,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17301},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17303,"alt":34,"copyright":34,"url":17304,"id":17305,"edit":17306},{"width":3985,"height":12108},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F025fae6f-2dea-4262-a766-c7c7c91a832d_Alfie.jpg?auto=compress,format","ZINnvRUAACkA3J0u",{"x":41,"y":41,"zoom":140,"background":8360},[],[17309],{"type":37,"text":17288,"spans":17310,"direction":44},[],[],[],[],{},{"id":17316,"uid":17317,"url":34,"type":9,"href":17318,"tags":17319,"first_publication_date":10891,"last_publication_date":10891,"slugs":17320,"linked_documents":17321,"lang":192,"alternate_languages":17322,"data":17323},"ZxgHghoAAE4AxxyA","cannabis-legalization-a-major-hit-online-cross-canada-study-says","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgHghoAAE4AxxyA%22%29+%5D%5D",[],[17317],[],[],{"title":17324,"external_link":17325,"slices":17328,"author_name":34,"author_position":34,"author_description":34,"author_image":17329,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17330,"contact_formid":34,"contact_title":17331,"contact_description":17332,"contact_cta":34,"url_form_triggers":17333,"category":1111,"date":17334,"featured_image":17335,"thumbnail":17338,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17341,"meta_title":17342,"meta_description":17343,"og_title":17344,"og_description":17345,"og_image":17346,"no_index":123},"Cannabis legalization ‘a major hit’ online, cross-Canada study says",{"link_type":64,"key":17326,"url":17327,"target":66},"54824ef3-46c6-436d-84d9-ca5ca4b7d83d","https:\u002F\u002Fwww.thestar.com\u002Fnews\u002Fcannabis\u002Fcannabis-legalization-a-major-hit-online-cross-canada-study-says\u002Farticle_7a7d05d9-6f83-5850-9823-f10924afd907.html",[],{},{"link_type":125},[],[],[],"2019-05-15T11:00:00+0000",{"dimensions":17336,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17337},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17339,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17340},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[],[],[],[],{},{"id":17348,"uid":17349,"url":34,"type":9,"href":17350,"tags":17351,"first_publication_date":12522,"last_publication_date":13024,"slugs":17352,"linked_documents":17354,"lang":192,"alternate_languages":17355,"data":17356},"ZxgJIhoAAEAAxx_z","new-study-measures-from-media-buy-to-auto-buy","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxgJIhoAAEAAxx_z%22%29+%5D%5D",[],[17353],"new-study-from-media-buy-to-auto-buy",[],[],{"title":17357,"external_link":17358,"slices":17361,"author_name":34,"author_position":34,"author_description":34,"author_image":17362,"navbar_theme":34,"navbar_type":34,"banner_text":34,"banner_theme":34,"hide_contact":34,"simple_footer":34,"content_sub_group":34,"form_override":17363,"contact_formid":34,"contact_title":17364,"contact_description":17365,"contact_cta":34,"url_form_triggers":17366,"category":1111,"date":17367,"featured_image":17368,"thumbnail":17371,"featured_description":34,"show_updated_on":34,"hide_listing":34,"articles":17374,"meta_title":17375,"meta_description":17379,"og_title":17380,"og_description":17381,"og_image":17382,"no_index":123},"New Study: From Media Buy to Auto Buy",{"link_type":64,"key":17359,"url":17360,"target":66},"412be168-fd7e-46d1-b760-9acbbdd6a202","https:\u002F\u002Fmediaincanada.com\u002F2019\u002F04\u002F29\u002Fmiq-study-measures-from-media-buy-to-auto-buy\u002F",[],{},{"link_type":125},[],[],[],"2019-04-29T11:00:00+0000",{"dimensions":17369,"alt":34,"copyright":34,"url":11071,"id":11072,"edit":17370},{"width":3459,"height":4431},{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17372,"alt":34,"copyright":34,"url":11076,"id":11077,"edit":17373},{"width":3983,"height":371},{"x":41,"y":41,"zoom":140,"background":8360},[],[17376],{"type":37,"text":17377,"spans":17378,"direction":44},"From Media Buy to Auto Buy: New Study Insights",[],[],[],[],{},{"id":17384,"uid":17385,"url":17386,"type":17387,"href":17388,"tags":17389,"first_publication_date":17390,"last_publication_date":17391,"slugs":17392,"linked_documents":17394,"lang":15,"alternate_languages":17395,"data":17402,"is_localised":491,"viewed_lang":15},"aJI1ZxkAAE0As9NV","news","\u002Fresources\u002Fnews","page_news","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asO7KRIAACwA4VkE&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aJI1ZxkAAE0As9NV%22%29+%5D%5D",[],"2025-08-13T15:32:57+0000","2026-05-28T10:00:07+0000",[17393],"page-news",[],[17396,17398,17400],{"id":17397,"type":17387,"lang":19,"uid":17385},"aN_taxoAAEYAvnIS",{"id":17399,"type":17387,"lang":192,"uid":17385},"Zxf0jBoAAEMAxvfq",{"id":17401,"type":17387,"lang":23,"uid":17385},"aIc69xoAAEIAYs-s",{"title":17403,"parent":17407,"headline_image":17415,"content":17422,"category":17426,"featured_image":17444,"slices":17445,"meta_title":17502,"meta_description":17506,"og_title":17510,"og_description":17513,"og_image":17516,"no_index":123},[17404],{"type":37,"text":17405,"spans":17406,"direction":44},"Últimos recursos e atualizações do setor",[],{"id":17408,"type":17409,"tags":17410,"lang":15,"slug":17411,"first_publication_date":17412,"last_publication_date":17412,"uid":17413,"link_type":125,"key":17414,"isBroken":123},"aJI9VRkAAEYAs98J","page_default",[],"resources-and-new-updates","2025-08-13T15:33:11+0000","resources","230a7694-b005-45ea-af1b-ef8b0d8fd4e5",{"dimensions":17416,"alt":34,"copyright":34,"url":17419,"id":17420,"edit":17421},{"width":17417,"height":17418},1440,1044,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZoMFeh5LeNNTwsQx_Whats_new-hero-MiQ-transparency-2.png?auto=format,compress","ZoMFeh5LeNNTwsQx",{"x":41,"y":41,"zoom":140,"background":141},[17423],{"type":37,"text":17424,"spans":17425,"direction":44},"Fique por dentro das novidades e descubra por que nosso trabalho — e nossas pessoas — estão ganhando os holofotes.",[],[17427,17438],{"name":17428,"slug":17437,"horizontal_cards":491},[17429],{"type":37,"text":17430,"spans":17431,"direction":44},"MiQ NA \nMÍDIA",[17432,17436],{"start":41,"end":5580,"type":17433,"data":17434},"label",{"label":17435},"normal-case",{"start":41,"end":5580,"type":50},"miq-in-the-news",{"name":17439,"slug":17443,"horizontal_cards":123},[17440],{"type":37,"text":17441,"spans":17442,"direction":44},"Comunicado \nde imprensa",[],"press-releases",{},[17446,17491],{"variation":17447,"version":31,"items":17448,"primary":17459,"id":17489,"slice_type":17490,"slice_label":34},"contentImage",[17449],{"slot_image":17450,"link":17456},{"dimensions":17451,"alt":17452,"copyright":34,"url":17453,"id":17454,"edit":17455},{"width":2828,"height":875},"spotify","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002F0df962b4-933c-4ddd-87ef-7efdc3b89a33_Spotify_Logo_RGB_Green+1.svg?auto=compress,format","ZImaZhUAACkA-QC1",{"x":41,"y":41,"zoom":140,"background":8360},{"link_type":64,"key":17457,"url":17458},"d65fac39-ef2e-45ec-835e-ea665181f68a","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F5awcm4iJCMctTvEKRxkEMJ",{"anchor_id":34,"caption":17460,"title":17461,"content":17462,"text_color":34,"background_color":115,"cta_text":17468,"cta_link":17469,"embed_link":34,"anchor_to":34,"cta_text_2":34,"cta_link_2":17472,"embed_link_2":34,"anchor_to_2":34,"button_theme":17473,"mobile_image":17474,"image":17480,"theme":34,"image_contained":123,"image_offset":123,"image_2_background":34,"slot_title":17468,"hub_link":17488,"reversed":123},"Podcast","Em conversa com Krish: A oportunidade programática",[17463,17466],{"type":37,"text":17464,"spans":17465,"direction":44},"Você já se perguntou do que realmente se trata a programática? Ou como será o futuro da sustentabilidade? E quais são as tecnologias por trás de tudo isso? Nosso próprio Krish Govindarajan, VP de Tecnologia da MiQ, explica tudo isso no podcast Business Blitz. Ele é especialista em tornar o complexo mais simples.",[],{"type":37,"text":97,"spans":17467,"direction":44},[],"Ouça agora",{"link_type":64,"key":17470,"url":17471,"target":66},"71ef8333-9aa6-4964-aced-0351d22ef2b7","https:\u002F\u002Fopen.spotify.com\u002Fshow\u002F0OugY2Qxgpns8EfnMWPCC7",{"link_type":27},"pink",{"dimensions":17475,"alt":34,"copyright":34,"url":17477,"id":17478,"edit":17479},{"width":17476,"height":15722},634,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F3f545185-c6a3-4c02-a0e2-05cb59a0fb11_Group+110.png?auto=format,compress","ZXmTthEAACwAKlTq",{"x":41,"y":41,"zoom":140,"background":141},{"dimensions":17481,"alt":17484,"copyright":34,"url":17485,"id":17486,"edit":17487},{"width":17482,"height":17483},740,787,"news miq","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcc1f0d43-e826-4eba-8d73-1c4ae1aa2b6d_Group+111.png?auto=format,compress","ZImYlBUAACsA-PfE",{"x":41,"y":41,"zoom":140,"background":141},{"link_type":27},"text_image$71d339f3-37bf-4667-bc12-7050710a3931","text_image",{"variation":17492,"version":31,"items":17493,"primary":17494,"id":17500,"slice_type":17501,"slice_label":34},"flexCardsGrid",[],{"anchor_id":34,"top_spacing":17495,"bottom_spacing":17496,"card_layout":17497,"items_in_row":17498,"cta":17499,"background_color":34,"accent_title":34},"Medium","Large","vertical","3",{"link_type":27},"grid$92a485c3-7c07-4eab-a7f0-7f32087d38ac","grid",[17503],{"type":37,"text":17504,"spans":17505,"direction":44},"Últimos recursos y novedades del sector",[],[17507],{"type":37,"text":17508,"spans":17509,"direction":44},"Read all about our latest products, our exciting new appointments and other MiQ stuff that’s making waves.",[],[17511],{"type":37,"text":17504,"spans":17512,"direction":44},[],[17514],{"type":37,"text":17508,"spans":17515,"direction":44},[],{"dimensions":17517,"alt":34,"copyright":34,"url":17518,"id":17519,"edit":17520},{"width":166,"height":167},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fbc6b3b47-0cdb-4589-b13a-a557d7b5e7c6_NEWS-HEADER.png?auto=format%2Ccompress&rect=0%2C-122%2C1723%2C900&w=1200&h=627","ZNTeLRIAAC4APvu6",{"x":41,"y":17521,"zoom":17522,"background":141},-122,0.8344923504867872]