[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"page_default-book-attention":3,"$f_0Ar8aVVN4Qu0aAjW_msnHRV6Ny9Em4CVcCfebswUqc":128},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17,"is_localised":45,"viewed_lang":127},"Zxf6kRoAAD8AxwPm","book-attention","\u002Fresources\u002Fmiq-unlocked\u002Fbook-attention","page_default","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6kRoAAD8AxwPm%22%29+%5D%5D",[],"2024-10-22T20:40:23+0000","2026-01-19T01:42:10+0000",[13],"unlocked---attention-book",[],"en-gl",[],{"title":18,"parent":23,"slices":64,"navbar_theme":112,"navbar_type":62,"banner_text":50,"banner_theme":50,"hide_contact":113,"simple_footer":45,"content_sub_group":50,"form_override":114,"contact_formid":50,"contact_title":115,"contact_description":116,"contact_cta":50,"url_form_triggers":117,"featured_image":118,"category":50,"meta_title":119,"meta_description":123,"og_title":124,"og_description":125,"og_image":126,"no_index":45},[19],{"type":20,"text":21,"spans":22},"heading1","Unlocked - Attention Book",[],{"id":24,"type":7,"tags":25,"lang":15,"slug":26,"first_publication_date":27,"last_publication_date":28,"uid":29,"data":30,"link_type":43,"key":63,"isBroken":45},"Zxf0XxoAAEoAxveP",[],"miq-unlocked-key-advertising-trends-and-tech","2024-10-22T20:41:16+0000","2026-03-25T12:14:40+0000","miq-unlocked",{"parent":31,"featured_image":46,"title":57,"navbar_type":62},{"id":32,"type":7,"tags":33,"lang":15,"slug":34,"first_publication_date":35,"last_publication_date":36,"uid":37,"data":38,"link_type":43,"key":44,"isBroken":45},"Zxf7FRoAAE4AxwTq",[],"resources-and-new-updates","2024-10-22T20:40:14+0000","2025-01-23T10:48:23+0000","resources",{"title":39},[40],{"type":20,"text":41,"spans":42},"Resources and New Updates",[],"Document","7cdc219e-0b69-40eb-afd5-3e7fbe0c03e7",false,{"dimensions":47,"alt":50,"copyright":50,"url":51,"id":52,"edit":53},{"width":48,"height":49},1440,1040,null,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fcdb6aa74-48eb-4ecd-a248-4419d8139474_MiQ_Unlocked-header.png?auto=format,compress","ZNTs6hIAACgAPxe8",{"x":54,"y":54,"zoom":55,"background":56},0,1,"transparent",[58],{"type":20,"text":59,"spans":60,"direction":61},"MiQ Unlocked: Key Advertising Trends and Tech",[],"ltr","full","2e4df013-95f8-4e21-8148-3ed35d27ce81",[65,73],{"variation":66,"version":67,"items":68,"primary":69,"id":71,"slice_type":72,"slice_label":50},"simpleHeader","initial",[],{"headline":70,"subheadline":50,"caption":50},"Attention Measurement","hero$5462f63f-1d47-436f-9d3a-80d3711bb30c","hero",{"variation":74,"version":67,"items":75,"primary":76,"id":110,"slice_type":111,"slice_label":50},"default",[],{"anchor_id":50,"background_color":50,"top_spacing":50,"bottom_spacing":50,"image":77,"image_position":84,"text":85,"form_id":103,"pdf_link":104,"ty_headline":106,"ty_caption":107,"ty_content":108,"reversed":45,"form_cta":50,"below_form_text":109,"form_layout":50},{"dimensions":78,"alt":50,"copyright":50,"url":81,"id":82,"edit":83},{"width":79,"height":80},1800,942,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F8e84d1ad-02e2-4500-99f8-ba3878618e0a_Attention-Unlocked-header.png?auto=format,compress","ZdzF1hIAACkAKli-",{"x":54,"y":54,"zoom":55,"background":56},"top",[86,90,94,97,100],{"type":87,"text":88,"spans":89},"paragraph","Attention measurement can signal if ads are actually seen, but it’s not a standardized metric. As each player defines their own methodology, measurement just gets more confusing. So how can marketers leverage this trendy metric today? Is it finally time to pay attention to… Attention?\nIn this industry upskilling session we will cover:",[],{"type":91,"text":92,"spans":93},"list-item","Deciphering Attention and how we got here",[],{"type":91,"text":95,"spans":96},"Use cases for Attention metrics",[],{"type":91,"text":98,"spans":99},"Current challenges and how get started",[],{"type":87,"text":101,"spans":102},"Fill out the form and book your Unlocked session.",[],"1b1b1de9-b818-48cc-b9b5-0321c09df46b",{"link_type":105},"Any","Unlocked - Attention","Thanks for reaching out - someone will be in touch with you shortly! In the meantime, check out our blog!",[],[],"text_and_form$8c7c96d6-8b42-411e-b4ab-49c94298f5d3","text_and_form","gradient-dark",true,{"link_type":43},[],[],[],{},[120],{"type":87,"text":121,"spans":122,"direction":61},"Measuring Attention: Insights from Our Latest Book",[],[],[],[],{},"en-ca",{"id":103,"name":129,"createdAt":130,"updatedAt":131,"archived":45,"fieldGroups":132,"configuration":642,"displayOptions":648,"legalConsentOptions":665,"formType":673},"MiQ Unlocked_Attention Measurement_Website | BOFU","2023-10-12T15:23:21.397Z","2024-09-17T13:02:02.554Z",[133,145,152,158,163,190,582,588,592,596,600,604,608],{"groupType":134,"richTextType":135,"fields":136},"default_group","text",[137,142],{"objectTypeId":138,"name":139,"label":140,"required":113,"hidden":45,"fieldType":141},"0-1","firstname","First name","single_line_text",{"objectTypeId":138,"name":143,"label":144,"required":113,"hidden":45,"fieldType":141},"lastname","Last name",{"groupType":134,"richTextType":135,"fields":146},[147],{"objectTypeId":138,"name":148,"label":149,"required":113,"hidden":45,"validation":150,"fieldType":148},"email","Work email",{"blockedEmailDomains":151,"useDefaultBlockList":45},[],{"groupType":153,"richTextType":135,"fields":154},"progressive",[155],{"objectTypeId":138,"name":156,"label":157,"required":113,"hidden":45,"fieldType":141},"jobtitle","Job title",{"groupType":153,"richTextType":135,"fields":159},[160],{"objectTypeId":138,"name":161,"label":162,"required":113,"hidden":45,"fieldType":141},"company","Company name",{"groupType":153,"richTextType":135,"fields":164},[165],{"objectTypeId":138,"name":166,"label":167,"required":113,"hidden":45,"options":168,"fieldType":189},"company_type_subscribe_form_","Company type",[169,172,174,177,180,183,186],{"label":170,"value":170,"description":171,"displayOrder":54},"Media Agency","",{"label":173,"value":173,"description":171,"displayOrder":55},"Indie Agency",{"label":175,"value":175,"description":171,"displayOrder":176},"Brand \u002F Direct Advertiser",2,{"label":178,"value":178,"description":171,"displayOrder":179},"Industry Analyst \u002F Partner",3,{"label":181,"value":181,"description":171,"displayOrder":182},"Journalist \u002F Press",4,{"label":184,"value":184,"description":171,"displayOrder":185},"Job Seeker",5,{"label":187,"value":187,"description":171,"displayOrder":188},"Other",6,"dropdown",{"groupType":153,"richTextType":135,"fields":191},[192],{"objectTypeId":138,"name":193,"label":194,"required":113,"hidden":45,"dependentFields":195,"options":432,"fieldType":189},"country","Country\u002FRegion",[196],{"dependentCondition":197,"dependentField":201},{"operator":198,"values":199},"set_any",[200],"United States",{"objectTypeId":138,"name":202,"label":203,"required":45,"hidden":45,"options":204,"fieldType":189},"state","State\u002FRegion",[205,208,212,216,220,224,228,232,236,240,244,248,252,256,260,264,268,272,276,280,284,288,292,296,300,304,308,312,316,320,324,328,332,336,340,344,348,352,356,360,364,368,372,376,380,384,388,392,396,400,404,408,411,414,417,420,423,426,429],{"label":206,"value":206,"description":171,"displayOrder":207},"DC",16,{"label":209,"value":210,"description":171,"displayOrder":211},"Alabama","AL",34,{"label":213,"value":214,"description":171,"displayOrder":215},"Alaska","AK",35,{"label":217,"value":218,"description":171,"displayOrder":219},"Arizona","AZ",36,{"label":221,"value":222,"description":171,"displayOrder":223},"Arkansas","AR",37,{"label":225,"value":226,"description":171,"displayOrder":227},"California","CA",38,{"label":229,"value":230,"description":171,"displayOrder":231},"Colorado","CO",39,{"label":233,"value":234,"description":171,"displayOrder":235},"Connecticut","CT",40,{"label":237,"value":238,"description":171,"displayOrder":239},"Delaware","DE",41,{"label":241,"value":242,"description":171,"displayOrder":243},"Florida","FL",42,{"label":245,"value":246,"description":171,"displayOrder":247},"Georgia","GA",43,{"label":249,"value":250,"description":171,"displayOrder":251},"Hawaii","HI",44,{"label":253,"value":254,"description":171,"displayOrder":255},"Idaho","ID",45,{"label":257,"value":258,"description":171,"displayOrder":259},"Illinois","IL",46,{"label":261,"value":262,"description":171,"displayOrder":263},"Indiana","IN",47,{"label":265,"value":266,"description":171,"displayOrder":267},"Iowa","IA",48,{"label":269,"value":270,"description":171,"displayOrder":271},"Kansas","KS",49,{"label":273,"value":274,"description":171,"displayOrder":275},"Kentucky","KY",50,{"label":277,"value":278,"description":171,"displayOrder":279},"Louisiana","LA",51,{"label":281,"value":282,"description":171,"displayOrder":283},"Maine","ME",52,{"label":285,"value":286,"description":171,"displayOrder":287},"Maryland","MD",53,{"label":289,"value":290,"description":171,"displayOrder":291},"Massachusetts","MA",54,{"label":293,"value":294,"description":171,"displayOrder":295},"Michigan","MI",55,{"label":297,"value":298,"description":171,"displayOrder":299},"Minnesota","MN",56,{"label":301,"value":302,"description":171,"displayOrder":303},"Mississippi","MS",57,{"label":305,"value":306,"description":171,"displayOrder":307},"Missouri","MO",58,{"label":309,"value":310,"description":171,"displayOrder":311},"Montana","MT",59,{"label":313,"value":314,"description":171,"displayOrder":315},"Nebraska","NE",60,{"label":317,"value":318,"description":171,"displayOrder":319},"Nevada","NV",61,{"label":321,"value":322,"description":171,"displayOrder":323},"New Hampshire","NH",62,{"label":325,"value":326,"description":171,"displayOrder":327},"New Jersey","NJ",63,{"label":329,"value":330,"description":171,"displayOrder":331},"New Mexico","NM",64,{"label":333,"value":334,"description":171,"displayOrder":335},"New York","NY",65,{"label":337,"value":338,"description":171,"displayOrder":339},"North Carolina","NC",66,{"label":341,"value":342,"description":171,"displayOrder":343},"North Dakota","ND",67,{"label":345,"value":346,"description":171,"displayOrder":347},"Ohio","OH",68,{"label":349,"value":350,"description":171,"displayOrder":351},"Oklahoma","OK",69,{"label":353,"value":354,"description":171,"displayOrder":355},"Oregon","OR",70,{"label":357,"value":358,"description":171,"displayOrder":359},"Pennsylvania","PA",71,{"label":361,"value":362,"description":171,"displayOrder":363},"Rhode Island","RI",72,{"label":365,"value":366,"description":171,"displayOrder":367},"South Carolina","SC",73,{"label":369,"value":370,"description":171,"displayOrder":371},"South Dakota","SD",74,{"label":373,"value":374,"description":171,"displayOrder":375},"Tennessee","TN",75,{"label":377,"value":378,"description":171,"displayOrder":379},"Texas","TX",76,{"label":381,"value":382,"description":171,"displayOrder":383},"Utah","UT",77,{"label":385,"value":386,"description":171,"displayOrder":387},"Vermont","VT",78,{"label":389,"value":390,"description":171,"displayOrder":391},"Virginia","VA",79,{"label":393,"value":394,"description":171,"displayOrder":395},"Washington","WA",80,{"label":397,"value":398,"description":171,"displayOrder":399},"West Virginia","WV",81,{"label":401,"value":402,"description":171,"displayOrder":403},"Wisconsin","WI",82,{"label":405,"value":406,"description":171,"displayOrder":407},"Wyoming","WY",83,{"label":409,"value":409,"description":171,"displayOrder":410},"British Columbia",84,{"label":412,"value":412,"description":171,"displayOrder":413},"Manitoba",85,{"label":415,"value":415,"description":171,"displayOrder":416},"Quebec",86,{"label":418,"value":418,"description":171,"displayOrder":419},"Saskatchewan",87,{"label":421,"value":421,"description":171,"displayOrder":422},"New Brunswick",88,{"label":424,"value":424,"description":171,"displayOrder":425},"Nova Scotia",89,{"label":427,"value":427,"description":171,"displayOrder":428},"PEI",90,{"label":430,"value":430,"description":171,"displayOrder":431},"Newfoundland and Labrador",91,[433,435,438,441,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,493,495,497,499,501,503,505,507,509,511,513,515,517,519,521,523,524,526,528,530,532,534,536,538,540,542,544,546,548,550,552,554,556,558,560,562,564,566,568,570,572,574,576,578,580],{"label":200,"value":200,"description":171,"displayOrder":434},13,{"label":436,"value":436,"description":171,"displayOrder":437},"United Kingdom",14,{"label":439,"value":439,"description":171,"displayOrder":440},"Canada",15,{"label":442,"value":442,"description":171,"displayOrder":207},"Australia",{"label":444,"value":444,"description":171,"displayOrder":445},"Argentina",17,{"label":447,"value":447,"description":171,"displayOrder":448},"Austria",18,{"label":450,"value":450,"description":171,"displayOrder":451},"Belgium",19,{"label":453,"value":453,"description":171,"displayOrder":454},"Brazil",20,{"label":456,"value":456,"description":171,"displayOrder":457},"China",21,{"label":459,"value":459,"description":171,"displayOrder":460},"Chile",22,{"label":462,"value":462,"description":171,"displayOrder":463},"Croatia",23,{"label":465,"value":465,"description":171,"displayOrder":466},"Denmark",24,{"label":468,"value":468,"description":171,"displayOrder":469},"France",26,{"label":471,"value":471,"description":171,"displayOrder":472},"Germany",27,{"label":474,"value":474,"description":171,"displayOrder":475},"Greece",28,{"label":477,"value":477,"description":171,"displayOrder":478},"India",29,{"label":480,"value":480,"description":171,"displayOrder":481},"Indonesia",30,{"label":483,"value":483,"description":171,"displayOrder":484},"Ireland",31,{"label":486,"value":486,"description":171,"displayOrder":487},"Italy",32,{"label":489,"value":489,"description":171,"displayOrder":490},"Japan",33,{"label":492,"value":492,"description":171,"displayOrder":211},"Malaysia",{"label":494,"value":494,"description":171,"displayOrder":215},"Mexico",{"label":496,"value":496,"description":171,"displayOrder":219},"Netherlands",{"label":498,"value":498,"description":171,"displayOrder":223},"New Zealand",{"label":500,"value":500,"description":171,"displayOrder":227},"Philippines",{"label":502,"value":502,"description":171,"displayOrder":231},"Poland",{"label":504,"value":504,"description":171,"displayOrder":235},"Singapore",{"label":506,"value":506,"description":171,"displayOrder":239},"South Korea",{"label":508,"value":508,"description":171,"displayOrder":243},"Spain",{"label":510,"value":510,"description":171,"displayOrder":247},"Sweden",{"label":512,"value":512,"description":171,"displayOrder":251},"Switzerland",{"label":514,"value":514,"description":171,"displayOrder":255},"Thailand",{"label":516,"value":516,"description":171,"displayOrder":259},"Turkey",{"label":518,"value":518,"description":171,"displayOrder":263},"Vietnam",{"label":520,"value":520,"description":171,"displayOrder":267},"UAE",{"label":522,"value":522,"description":171,"displayOrder":275},"Ukraine",{"label":187,"value":187,"description":171,"displayOrder":279},{"label":525,"value":525,"description":171,"displayOrder":299},"Egypt",{"label":527,"value":527,"description":171,"displayOrder":303},"Finland",{"label":529,"value":529,"description":171,"displayOrder":307},"Saudi Arabia",{"label":531,"value":531,"description":171,"displayOrder":311},"Qatar",{"label":533,"value":533,"description":171,"displayOrder":315},"Dubai",{"label":535,"value":535,"description":171,"displayOrder":319},"The Netherlands",{"label":537,"value":537,"description":171,"displayOrder":335},"Republic of Ireland",{"label":539,"value":539,"description":171,"displayOrder":339},"Northern Ireland",{"label":541,"value":541,"description":171,"displayOrder":347},"Colombia",{"label":543,"value":543,"description":171,"displayOrder":359},"MENAT",{"label":545,"value":545,"description":171,"displayOrder":363},"Portugal",{"label":547,"value":547,"description":171,"displayOrder":367},"Guatemala",{"label":549,"value":549,"description":171,"displayOrder":371},"Dominican Republic",{"label":551,"value":551,"description":171,"displayOrder":379},"Bolivia",{"label":553,"value":553,"description":171,"displayOrder":383},"Ecuador",{"label":555,"value":555,"description":171,"displayOrder":387},"Guyana",{"label":557,"value":557,"description":171,"displayOrder":391},"Paraguay",{"label":559,"value":559,"description":171,"displayOrder":395},"Perú",{"label":561,"value":561,"description":171,"displayOrder":399},"Surinam",{"label":563,"value":563,"description":171,"displayOrder":403},"Uruguay",{"label":565,"value":565,"description":171,"displayOrder":407},"Venezuela",{"label":567,"value":567,"description":171,"displayOrder":410},"Costa Rica",{"label":569,"value":569,"description":171,"displayOrder":413},"Cuba",{"label":571,"value":571,"description":171,"displayOrder":416},"El Salvador",{"label":573,"value":573,"description":171,"displayOrder":419},"Honduras",{"label":575,"value":575,"description":171,"displayOrder":422},"Nicaragua",{"label":577,"value":577,"description":171,"displayOrder":425},"Panamá",{"label":579,"value":579,"description":171,"displayOrder":428},"República Dominicana",{"label":581,"value":581,"description":171,"displayOrder":431},"Puerto Rico",{"groupType":134,"richTextType":135,"fields":583},[584],{"objectTypeId":138,"name":585,"label":586,"required":45,"hidden":45,"fieldType":587},"message","Anything specific you'd like to learn more about?","multi_line_text",{"groupType":134,"richTextType":135,"fields":589},[590],{"objectTypeId":138,"name":591,"label":591,"required":45,"hidden":113,"fieldType":141},"utm_campaign",{"groupType":134,"richTextType":135,"fields":593},[594],{"objectTypeId":138,"name":595,"label":595,"required":45,"hidden":113,"fieldType":141},"utm_content",{"groupType":134,"richTextType":135,"fields":597},[598],{"objectTypeId":138,"name":599,"label":599,"required":45,"hidden":113,"fieldType":141},"utm_medium",{"groupType":134,"richTextType":135,"fields":601},[602],{"objectTypeId":138,"name":603,"label":603,"required":45,"hidden":113,"fieldType":141},"utm_source",{"groupType":134,"richTextType":135,"fields":605},[606],{"objectTypeId":138,"name":607,"label":607,"required":45,"hidden":113,"fieldType":141},"utm_term",{"groupType":134,"richTextType":135,"fields":609},[610],{"objectTypeId":138,"name":611,"label":612,"required":45,"hidden":113,"defaultValues":613,"options":614,"fieldType":189},"miq_unlocked_track","MiQ Unlocked Track",[70],[615,619,622,625,628,631,634,636,639],{"label":616,"value":617,"description":171,"displayOrder":618},"Programmatic Performance Unlocked","Programmatic Performance",-1,{"label":620,"value":621,"description":171,"displayOrder":618},"Advanced TV Unlocked","Advanced TV",{"label":623,"value":624,"description":171,"displayOrder":618},"Amazing Analytics Unlocked","Amazing Analytics",{"label":626,"value":627,"description":171,"displayOrder":618},"Deciphering Identity Unlocked","Deciphering Identity",{"label":629,"value":630,"description":171,"displayOrder":618},"Sustainable Ads Unlocked","Sustainable Ads",{"label":632,"value":633,"description":171,"displayOrder":618},"Artificial Intelligence Unlocked","Artificial Intelligence",{"label":635,"value":70,"description":171,"displayOrder":618},"Attention Measurement Unlocked",{"label":637,"value":638,"description":171,"displayOrder":618},"Programmatic 201 Unlocked","Programmatic 201",{"label":640,"value":641,"description":171,"displayOrder":618},"Build your own Unlocked","Build your own",{"language":643,"cloneable":113,"postSubmitAction":644,"editable":113,"archivable":113,"recaptchaEnabled":45,"notifyContactOwner":113,"createNewContactForNewEmail":45,"prePopulateKnownValues":113,"allowLinkToResetKnownValues":45,"embedType":647},"en",{"type":645,"value":646},"thank_you","\u003Cp>Thanks for reaching out - someone will be in touch with you shortly! In the meantime, \u003Ca href=\"https:\u002F\u002Fwww.wearemiq.com\u002Fblog\u002F\" rel=\" noopener\">check out our blog\u003C\u002Fa>! \u003C\u002Fp>","V3",{"renderRawHtml":45,"theme":649,"submitButtonText":650,"style":651,"cssClass":664},"default_style","Submit",{"fontFamily":652,"backgroundWidth":653,"labelTextColor":654,"labelTextSize":655,"helpTextColor":656,"helpTextSize":657,"legalConsentTextColor":658,"legalConsentTextSize":659,"submitColor":660,"submitAlignment":661,"submitFontColor":662,"submitSize":663},"Open Sans","100%","#280030","13px","#7C98B6","11px","#33475b","14px","#ff291c","left","#ffffff","12px","hs-form stacked",{"communicationConsentText":666,"communicationsCheckboxes":667,"privacyText":171,"consentToProcessText":671,"type":672},"\u003Cp>From time to time, we'd like to contact you about our products and services, as well as other content that you may find interesting. We'll collect and store your information according to the terms of our \u003Ca href=\"https:\u002F\u002Fwww.wearemiq.com\u002Fprivacy-and-compliance\u002Fprivacy-policy\u002F\" target=\"_blank\">Privacy Policy\u003C\u002Fa>. Click the box below if you'd like to receive content and other information from us:\u003C\u002Fp>",[668],{"required":45,"subscriptionTypeId":669,"label":670},5242954,"I agree to receive other communications from MiQ.","\u003Cp>By clicking submit below, you consent to allow MiQ to store and process the personal information submitted above to provide you the content requested.\u003C\u002Fp>","implicit_consent_to_process","hubspot"]