Video campaign drives awareness and reveals opportunities
Hudsons Taphouse wanted to increase awareness of its beer brand in the Edmonton area by targeting 20-28 year olds with a 15 second video ad. The goal was to maximize completions of the video so that consumers would have Hudsons top-of-mind as they considered where to head for their next cold beer or hot meal.
“The video insights generated by Media iQ helped us evolve and improve various strategies outside of display advertising.”
Karli Anderson, Director of Marketing, Hudsons
MiQ uncovered valuable insights from the video campaign about consumer awareness, preference and perception of the Hudsons brand. Completion rates were above Hudson’s campaign benchmarks, and showed significant differences between males and females in certain age groups, interest categories, as well as across desktop and mobile devices.
Overall video ad completion rate: 81%
New audience discovered: Lunch-time food intenders