- How to design programmatic KPIs across the customer journey
- How to utilise learnings to expand into new markets
- How to support ATL campaigns with addressable programmatic
Deliveroo speaker: Dean Weaving
Head of Display, Video & Social — Deliveroo
For the last 12 years Dean has worked across a multitude of digital media & technology functions including programmatic media buying and trading, technical solutions engineering and digital client service roles including clients such as Volkswagen.
Technology and automation at scale is a passion for Dean having worked side by side with product and engineering functions throughout his career to help maximise media output for his clients and delivery efficiently at scale across his teams.
Currently manages a global cross functional media team that covers paid social, display, video and digital audio at Deliveroo.
MiQ speaker: Raj Mahon
Client partner — MiQ
Raj works as a Client Partner in the London office at MIQ Digital and brings experience leading some of the biggest agency and client partnerships, with a more recent focus on relationships directly with advertisers.
He has been with MIQ for close to 6 years, initially leading an agency sales patch working primarily with the programmatic media offering, but then upskilling into being a project lead across analytics projects for key clients.
Before joining MiQ, Raj worked on the agency side for five years. His understanding of client needs, strategic thinking and creative ideas, underpinned by a solid technical understanding makes him a go-to person for utilising programmatic data in an innovative and strategic way.
How to harness programmatic advertising for rapid growth
Watch the webinar to find out more
The start of the UK’s lockdown, in March 2020, saw a huge increase in new and existing Deliveroo customers ordering more, and more often. To stay front of mind for their customers and grow in both existing and new markets, they partnered with MiQ to adapt their marketing strategy programmatically. Watch our on demand webinar to find out more.