MiQ appoints UK Strategy Director to drive Advanced TV offering
Pierre de Lannoy brings extensive programmatic expertise to fuel growth across key solution area and build momentum in the UK
London, UK, February 2nd, 2022 – MiQ, the leading global programmatic media partner, today announced that Pierre de Lannoy has been named Strategy Director for the UK. De Lannoy will be responsible for powering MiQ’s UK product development and commercial solutions across performance, identity, and advanced TV.
In his role, de Lannoy is tasked with restructuring the solutions team and developing MiQ’s business enablement by hiring experts in the field. By connecting sales, product, solution, and strategy, de Lannoy will help align processes to provide an industry-leading client experience and robust go to market strategy. De Lannoy will also be responsible for driving the upcoming implementation of MiQ’s latest range of post-cookie solutions, which are currently in development.
Connected TV (CTV) inventory has grown dramatically over the last year due to new streaming services and an increase in the volume of audiences cutting the cord. De Lannoy will oversee MiQ’s unique approach to connecting TV data in a holistic way to bring better programmatic activation across OTT and digital to its UK clients.
“2021 was the year of CTV advertising, and looks set to be a huge focus this year”, commented de Lannoy. “With almost 80 percent of advertisers looking to boost their ad investments across CTV compared to 2021 spending, cost, measurement and reach will remain the emphasis for CTV campaigns. But with growing competition in the space, marketers choose partners like MiQ who provide value added services, creative consultancy, analytics support and help with campaign planning through pre-flight intelligence and competitor mapping.”
De Lannoy brings over ten years’ experience in the media industry having held roles across marketing, product and operations. He first joined MiQ six years ago as Operations Manager, Strategy and Product Director, ANZ, before joining MiQ’s team in Canada as their VP of Product. During these initial roles, de Lannoy successfully delivered ATV and CTV solutions throughout ANZ and Canada. Before joining MiQ, de Lannoy was campaign executive at IPG MediaBrands, optimisation specialist at Xaxis and a Data Council Member of IAB Australia.
“During his time with MiQ, Pierre has proven himself second to none at building and taking TV-first solutions to market,” said Giles Ivey, EMEA CEO. “His strategic thinking and expert knowledge of the programmatic ecosystem, coupled with his client-first approach, has had a huge impact across the business, which will no doubt continue”.
“Experimenting with new identity solutions to prepare for the cookieless future and capitalising on CTV are some of the top priorities for advertisers this year,” continued Ivey. “Now, more than ever, advertisers want programmatic expertise to help reach the right audiences at the right times across all the right platforms. With over 10 years of experience we’re delighted that they continue to choose MiQ”
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We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell Mercedes, Microsoft, GroupM, Dentsu Aegis and IPG. We were named the Best Media Owner to work with in the UK in the IPA Digital Media Owner Survey spring 2021, was awarded the Most Effective Use of Data at the The Drum Digital Advertising Awards 2021 and the Most Effective Use of Data at the Drum Awards for Digital Industries 2021.
Octopus Group for MiQ