Partnership allows for comprehensive campaign insights, targeting, and measurement across the Canadian TV landscape.
TORONTO – March 6, 2023 – MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced the launch of a first-to-market, comprehensive Canadian TV buying solution powered by Bell TV data available exclusively through Bell DSP.
MiQ’s breadth of industry-leading programmatic TV solutions enables brands to unlock incremental reach with campaigns that marry first-party linear TV data with over-the-top streaming content, a full range of devices across manufacturers, and advanced contextual and behavioural audience analytics to give brands scale.
“Leveraging our TV data through Bell DSP alongside the capabilities of MiQ, allows for more sophisticated buying than ever before,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. “The needs of TV buyers are becoming increasingly complex, and strategic partnerships like this one with MiQ ensure we are collectively able to meet those demands”.
“Together with the Bell Media team, we want to transform the way people think about TV buying in Canada,” said Jason Furlano, senior vice president of commercial, MiQ. “The convergence of high impact traditional TV insights with infinitely customizable connected TV capabilities means marketers and agencies will have unparalleled reach to Canadian viewers anywhere, anytime, on any device.”
This partnership leverages 30M+ Canada-wide device connections powered by Bell Audience Manager added to MiQ’s robust partner-powered data ecosystem and industry-leading programmatic advertising catalogue.
We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. You can find out more here: wearemiq.com.
Marketing Manager, MiQ
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 109 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Pinewood Toronto Studios, Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.
Publicity Manager, Digital and Strategic Communications, Bell Media