What does it mean?
With the continued rise of music and podcast streaming services, programmatic audio is one of the most important new addressable channels, giving you the opportunity to learn about your audience and target them based on the music they listen to and the audio content they’re interested in.
How do we do it?
Our curated partnerships give us access to programmatic audio on the top streaming and radio platforms. We can target, optimize and measure your campaign based on metrics like audio starts, audio completes as well as impressions, clicks and conversions. And if you don’t already have audio creative, our creative solutions experts are available to help you with original audio production that is impactful and tailored to meet your goals.
What does that mean for you?
Radio and audio has always been well-known as one of the best channels for gaining attention. Now you can reach users on audio platforms with additional programmatic targeting to capitalize on that attention with more personalized ads and better connected measurement.