[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article_blog-exchangewires-tradertalk-tv-miqs-ben-holmes-on-dooh":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17,"is_localised":72,"viewed_lang":15},"Zxf3CxoAAEsAxvzH","exchangewires-tradertalk-tv-miqs-ben-holmes-on-dooh","\u002Fresources\u002Fblog\u002Fexchangewires-tradertalk-tv-miqs-ben-holmes-on-dooh","article_blog","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=as_HgREAACkAwMJp&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf3CxoAAEsAxvzH%22%29+%5D%5D",[],"2024-10-22T20:40:58+0000","2026-04-27T16:35:17+0000",[13],"dooh-in-the-uk-traditional-vs-programmatic",[],"en-gl",[],{"title":18,"external_link":19,"summary":21,"slices":22,"author_name":68,"author_position":28,"author_description":28,"author_image":69,"navbar_theme":70,"navbar_type":71,"banner_text":28,"banner_theme":28,"hide_contact":72,"simple_footer":72,"content_sub_group":28,"hide_on_locale":28,"form_override":73,"contact_formid":28,"contact_title":75,"contact_description":76,"contact_cta":28,"url_form_triggers":77,"category":78,"date":79,"featured_image":80,"thumbnail":90,"featured_description":28,"featured_video":28,"show_updated_on":72,"articles":91,"meta_title":92,"meta_description":97,"og_title":98,"og_description":99,"og_image":100,"no_index":72},"DOOH in the UK: Traditional vs Programmatic",{"link_type":20},"Any",[],[23],{"variation":24,"version":25,"items":26,"primary":27,"id":66,"slice_type":67,"slice_label":28},"default","initial",[],{"anchor_id":28,"title":28,"content":29,"background_color":64,"top_spacing":65,"bottom_spacing":65,"title_color":28},null,[30,34,37,41,44,47,50,53],{"type":31,"text":32,"spans":33},"paragraph","In this latest episode of TraderTalk TV, Ben Holmes, technical account manager, UK, at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH in the UK.",[],{"type":31,"text":35,"spans":36},"In this session Lindsay and Ben discuss:",[],{"type":38,"text":39,"spans":40},"list-item","MiQ’s marketing evolution",[],{"type":38,"text":42,"spans":43},"What DOOH is and how it differs from traditional out-of-home advertising",[],{"type":38,"text":45,"spans":46},"MiQ’s approach to the planning, activation and measurement of DOOH campaigns in the UK",[],{"type":38,"text":48,"spans":49},"The future of DOOH – the omnichannel and creative opportunities it presents",[],{"type":31,"text":51,"spans":52}," ",[],{"type":31,"text":54,"spans":55},"If you want to have a chat to find out more about MiQ’s DOOH solution and how it can solve your business challenges, contact one of our experts.",[56],{"start":57,"end":58,"type":59,"data":60},117,144,"hyperlink",{"link_type":61,"url":62,"target":63},"Web","https:\u002F\u002Fwww.wearemiq.com\u002Fcontact\u002F#contact-us","_blank","white","None","text_component$b552df05-6798-4f72-9ada-3406a0efe554","text_component","MiQ Marketing",{},"gradient-dark","full",false,{"link_type":74},"Document",[],[],[],"INDUSTRY WISDOM","2021-08-18T23:00:00+0000",{"dimensions":81,"alt":28,"copyright":28,"url":84,"id":85,"edit":86},{"width":82,"height":83},1024,536,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F71465f23-e878-42d0-a4f8-5ee660bd4a1c_ExchangeWire-DOOH_Blog.jpg?auto=format,compress","Zer4ghIAACsAteCs",{"x":87,"y":87,"zoom":88,"background":89},0,1,"#fff",{},[],[93],{"type":31,"text":94,"spans":95,"direction":96},"DOOH in the UK: Comparing Traditional and Programmatic",[],"ltr",[],[],[],{}]