[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"page-listing-whitepaper":3},{"articles":4,"page":4570},[5,201,356,494,641,746,848,923,1018,1105,1197,1294,1377,1442,1537,1620,1706,1794,1884,1977,2086,2180,2274,2360,2454,2541,2647,2735,2839,2922,3006,3087,3179,3259,3352,3444,3524,3620,3706,3793,3863,3950,4049,4142,4230,4337,4414,4483],{"id":6,"uid":7,"url":8,"type":9,"href":10,"tags":11,"first_publication_date":12,"last_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"alternate_languages":18,"data":19},"aXCxmB8AAE4A8OuI","uae-confidence-report",null,"article_whitepaper","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aXCxmB8AAE4A8OuI%22%29+%5D%5D",[],"2026-01-21T13:17:41+0000","2026-04-24T17:05:30+0000",[15],"the-ai-confidence-curveuae-report",[],"en-gl",[],{"title":20,"external_link":21,"slices":23,"author_name":8,"author_position":8,"author_description":8,"author_image":156,"navbar_theme":157,"navbar_type":158,"banner_text":8,"banner_theme":8,"hide_contact":159,"simple_footer":159,"content_sub_group":8,"form_override":160,"contact_formid":8,"contact_title":162,"contact_description":163,"contact_cta":8,"url_form_triggers":164,"category":8,"date":167,"card_image":168,"featured_image":175,"subheadline":8,"hide_from_overview":176,"related_articles":177,"meta_title":180,"meta_description":184,"og_title":188,"og_description":191,"og_image":194,"no_index":159},"Confidence Report",{"link_type":22},"Any",[24,131],{"variation":25,"version":26,"items":27,"primary":28,"id":129,"slice_type":130,"slice_label":8},"scroll","initial",[],{"form_id":29,"hero_image":30,"hero_video_url":8,"hero_headline":40,"hero_description":50,"headline":55,"copy":60,"hero_background_color":67,"form_background_color":68,"cards_columns":69,"cards":70,"link":113,"mobile_hero_form_cta":8,"stats_headline":118,"stats_description":119,"stats_cards":120,"form_headline":121,"form_headline_size":8,"form_cta":8,"form_cta_closed":125,"ty_headline":8,"ty_caption":8,"ty_content":126,"pdf_link":127,"below_form_text":128},"a6bc6f04-e34d-4fcc-8b52-110d8e1570de",{"dimensions":31,"alt":8,"copyright":8,"url":34,"id":35,"edit":36},{"width":32,"height":33},1920,1189,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQyhPrpReVYa4IMP_Confidence-report-web-header.jpg?auto=format,compress","aQyhPrpReVYa4IMP",{"x":37,"y":37,"zoom":38,"background":39},0,1,"transparent",[41],{"type":42,"text":43,"spans":44,"direction":49},"heading1","The AI confidence curve\nUAE report",[45],{"start":46,"end":47,"type":48},24,34,"strong","ltr",[51],{"type":52,"text":53,"spans":54,"direction":49},"paragraph","Whether you love it or hate it, AI is the word on everybody’s lips. And it’s here to stay. So there’s no better time to build our confidence with AI.",[],[56],{"type":57,"text":58,"spans":59,"direction":49},"heading2","Discover the AI confidence curve",[],[61,64],{"type":52,"text":62,"spans":63,"direction":49},"AI is reshaping how UAE marketers think, act, and deliver results. But as the technology evolves, so does the gap between using AI and fully mastering it. In our new UAE report, we analyse attitudes towards AI from marketers and where the biggest opportunity lies for UAE teams to lead with purpose. ",[],{"type":52,"text":65,"spans":66,"direction":49},"Alongside some surprising insights into how our industry is using AI today, what’s stopping us from using it more, and some potential pathways forward, our report also details the benefits of:",[],"gradientRedPink","purple","2",[71,83,93,103],{"icon":72,"content":78},{"dimensions":73,"alt":8,"copyright":8,"url":75,"id":76,"edit":77},{"width":74,"height":74},256,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQ4w-LpReVYa4P4h_ICON-MIDNIGHT-Checkmark.png?auto=format,compress","aQ4w-LpReVYa4P4h",{"x":37,"y":37,"zoom":38,"background":39},[79],{"type":80,"text":81,"spans":82,"direction":49},"heading3","Tapping into tech that’s built for purpose ",[],{"icon":84,"content":89},{"dimensions":85,"alt":8,"copyright":8,"url":86,"id":87,"edit":88},{"width":74,"height":74},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002FaKgSvKTt2nPbaoII_ICON-MIDNIGHT-Chart1.svg?auto=compress,format","aKgSvKTt2nPbaoII",{"x":37,"y":37,"zoom":38,"background":39},[90],{"type":80,"text":91,"spans":92,"direction":49},"Plugging in campaign measurement  ",[],{"icon":94,"content":99},{"dimensions":95,"alt":8,"copyright":8,"url":96,"id":97,"edit":98},{"width":74,"height":74},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQ4xgrpReVYa4P4t_ICON-MIDNIGHT-Predict2.png?auto=format,compress","aQ4xgrpReVYa4P4t",{"x":37,"y":37,"zoom":38,"background":39},[100],{"type":80,"text":101,"spans":102,"direction":49},"Using a bigger variety of platforms and data ",[],{"icon":104,"content":109},{"dimensions":105,"alt":8,"copyright":8,"url":106,"id":107,"edit":108},{"width":74,"height":74},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQ4xcbpReVYa4P4r_ICON-MIDNIGHT-Star.png?auto=format,compress","aQ4xcbpReVYa4P4r",{"x":37,"y":37,"zoom":38,"background":39},[110],{"type":80,"text":111,"spans":112,"direction":49},"Bringing human know-how together with AI",[],{"link_type":114,"key":115,"url":116,"text":117},"Web","423001bd-d1b7-498b-b467-f62e973190f1","#demo","Download the report",[],[],[],[122],{"type":80,"text":123,"spans":124,"direction":49},"DOWNLOAD THE REPORT",[],"Build your confidence now",[],{"link_type":22},[],"text_and_form$99809608-69b9-45ef-a2d8-242f99cf6dd4","text_and_form",{"variation":132,"version":26,"items":133,"primary":134,"id":154,"slice_type":155,"slice_label":8},"sigmaChart",[],{"image":135,"title":142,"cta":149,"description":150},{"dimensions":136,"alt":8,"copyright":8,"url":139,"id":140,"edit":141},{"width":137,"height":138},3024,2107,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaQ4wFLpReVYa4P4Y_AIuseandfutureplanningbycountrychart%402x.png?auto=format,compress","aQ4wFLpReVYa4P4Y",{"x":37,"y":37,"zoom":38,"background":39},[143],{"type":80,"text":144,"spans":145,"direction":49},"AI use and future planning by country",[146],{"start":147,"end":148,"type":48},27,37,{"link_type":22},[151],{"type":52,"text":152,"spans":153,"direction":49},"We’re no longer debating the theory; the UAE is currently one of the most AI-confident markets on the planet. 70% of marketers currently use AI on most projects, and 83% plan to use AI more in the next year. And when it comes to our knowledge of AI tech, 57% say we’re fully confident. Discover even more powerful data and insights in the report. Check out how the UAE stacks up to the wider industry too. ",[],"special$70bb4b33-e579-4613-b4d8-63b3e9f167c4","special",{},"white","full",false,{"link_type":161},"Document",[],[],[165],{"trigger":8,"form":166},{"link_type":161},"2026-01-20",{"dimensions":169,"alt":8,"copyright":8,"url":172,"id":173,"edit":174},{"width":170,"height":171},816,1056,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaXC0aQIvOtkhBxPq_Confidence-report_socials-UAE-cover.png?auto=format,compress","aXC0aQIvOtkhBxPq",{"x":37,"y":37,"zoom":38,"background":39},{},true,[178],{"article":179},{"link_type":161},[181],{"type":52,"text":182,"spans":183,"direction":49},"UAE AI confidence curve report | MiQ",[],[185],{"type":52,"text":186,"spans":187,"direction":49},"How confident are you at using AI? Dive into our brand new report to see how the industry feels about AI, and how big our confidence gap really is.",[],[189],{"type":52,"text":182,"spans":190,"direction":49},[],[192],{"type":52,"text":186,"spans":193,"direction":49},[],{"dimensions":195,"alt":8,"copyright":8,"url":197,"id":198,"edit":199},{"width":196,"height":196},400,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaWpSOwIvOtkhBpza_Confidence-report_Front-cover-UK-mockup.png?auto=format%2Ccompress&rect=254%2C0%2C2072%2C2072&w=400&h=400","aWpSOwIvOtkhBpza",{"x":200,"y":37,"zoom":38,"background":39},254,{"id":202,"uid":203,"url":8,"type":9,"href":204,"tags":205,"first_publication_date":206,"last_publication_date":207,"slugs":208,"linked_documents":209,"lang":17,"alternate_languages":210,"data":211},"ady2ixEAACcAxiiT","from-funnel-to-flexibility","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ady2ixEAACcAxiiT%22%29+%5D%5D",[],"2026-04-21T15:03:43+0000","2026-04-24T17:05:29+0000",[203],[],[],{"title":212,"external_link":213,"slices":214,"author_name":8,"author_position":8,"author_description":8,"author_image":314,"navbar_theme":157,"navbar_type":158,"banner_text":8,"banner_theme":8,"hide_contact":159,"simple_footer":159,"content_sub_group":8,"form_override":315,"contact_formid":8,"contact_title":316,"contact_description":317,"contact_cta":8,"url_form_triggers":318,"category":8,"date":321,"card_image":322,"featured_image":329,"subheadline":8,"hide_from_overview":176,"related_articles":330,"meta_title":333,"meta_description":338,"og_title":342,"og_description":346,"og_image":349,"no_index":159},"From funnel to flexibility",{"link_type":22},[215,293],{"variation":25,"version":26,"items":216,"primary":217,"id":129,"slice_type":130,"slice_label":8},[],{"form_id":218,"hero_image":219,"hero_video_url":8,"hero_headline":226,"hero_description":229,"headline":233,"copy":237,"hero_background_color":67,"form_background_color":68,"cards_columns":69,"cards":241,"link":282,"mobile_hero_form_cta":117,"stats_headline":283,"stats_description":284,"stats_cards":285,"form_headline":286,"form_headline_size":8,"form_cta":117,"form_cta_closed":289,"ty_headline":8,"ty_caption":8,"ty_content":290,"pdf_link":291,"below_form_text":292},"792ea0dd-c9f9-4177-a249-ccab6a1ad06b",{"dimensions":220,"alt":8,"copyright":8,"url":223,"id":224,"edit":225},{"width":221,"height":222},1440,883,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fad4Ef51ZCF7ETKec_FUNNEL-report-WEBHEADER-1440x665.jpg?auto=format,compress","ad4Ef51ZCF7ETKec",{"x":37,"y":37,"zoom":38,"background":39},[227],{"type":42,"text":212,"spans":228,"direction":49},[],[230],{"type":52,"text":231,"spans":232,"direction":49},"The marketing funnel has changed. Today’s consumers don’t move in a linear way, and their attention is always up for grabs. While moving from funnel to flexibility presents challenges for marketers, it also promises massive opportunities.",[],[234],{"type":57,"text":235,"spans":236,"direction":49},"Discover the new consumer journey",[],[238],{"type":52,"text":239,"spans":240,"direction":49},"In our latest global report, we analyze the behaviors and attitudes shaping the modern consumer journey, and show how marketers can continue to influence consumers and drive performance. Our report details:",[],[242,252,262,272],{"icon":243,"content":248},{"dimensions":244,"alt":8,"copyright":8,"url":245,"id":246,"edit":247},{"width":74,"height":74},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002Fad5gyp1ZCF7ETL5c_ICON-GRADIENT-Mobiledevices.svg?auto=compress,format","ad5gyp1ZCF7ETL5c",{"x":37,"y":37,"zoom":38,"background":39},[249],{"type":80,"text":250,"spans":251,"direction":49},"The new consumer states of watching, browsing and buying",[],{"icon":253,"content":258},{"dimensions":254,"alt":8,"copyright":8,"url":255,"id":256,"edit":257},{"width":74,"height":74},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002Fad5g5J1ZCF7ETL5i_ICON-GRADIENT-Trolleycheckout.svg?auto=compress,format","ad5g5J1ZCF7ETL5i",{"x":37,"y":37,"zoom":38,"background":39},[259],{"type":80,"text":260,"spans":261,"direction":49},"What’s driving today’s limitless consumer",[],{"icon":263,"content":268},{"dimensions":264,"alt":8,"copyright":8,"url":265,"id":266,"edit":267},{"width":74,"height":74},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002Fad5hAp1ZCF7ETL5l_ICON-GRADIENT-Users.svg?auto=compress,format","ad5hAp1ZCF7ETL5l",{"x":37,"y":37,"zoom":38,"background":39},[269],{"type":80,"text":270,"spans":271,"direction":49},"The impact of this behavior ",[],{"icon":273,"content":278},{"dimensions":274,"alt":8,"copyright":8,"url":275,"id":276,"edit":277},{"width":74,"height":74},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fmiq-website\u002Fad5hGJ1ZCF7ETL5p_ICON-GRADIENT-Star.svg?auto=compress,format","ad5hGJ1ZCF7ETL5p",{"x":37,"y":37,"zoom":38,"background":39},[279],{"type":80,"text":280,"spans":281,"direction":49},"5 strategies for marketers ",[],{"link_type":22},[],[],[],[287],{"type":80,"text":123,"spans":288,"direction":49},[],"Unlock watching, browsing and buying",[],{"link_type":22},[],{"variation":132,"version":26,"items":294,"primary":295,"id":313,"slice_type":155,"slice_label":8},[],{"image":296,"title":302,"cta":308,"description":309},{"dimensions":297,"alt":8,"copyright":8,"url":299,"id":300,"edit":301},{"width":221,"height":298},1222,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fad5kwp1ZCF7ETL79_From-funnel-to-flexibility_report-chart.png?auto=format,compress","ad5kwp1ZCF7ETL79",{"x":37,"y":37,"zoom":38,"background":39},[303],{"type":80,"text":304,"spans":305,"direction":49},"Watching, browsing and buying",[306],{"start":37,"end":307,"type":48},29,{"link_type":22},[310],{"type":52,"text":311,"spans":312,"direction":49},"Curious? Here’s a sneak peek into how consumers bounce between watching, browsing and buying states, and how this impacts their purchase journey.",[],"special$d8523896-998b-449d-9caa-779d697d635e",{},{"link_type":161},[],[],[319],{"trigger":8,"form":320},{"link_type":161},"2025-11-11",{"dimensions":323,"alt":8,"copyright":8,"url":326,"id":327,"edit":328},{"width":324,"height":325},600,779,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fad5dVp1ZCF7ETL2r_From-funnel-to-flexibility_report_Cover01-low.jpg?auto=format,compress","ad5dVp1ZCF7ETL2r",{"x":37,"y":37,"zoom":38,"background":39},{},[331],{"article":332},{"link_type":161},[334],{"type":52,"text":335,"spans":336,"direction":49}," From funnel to flexibility report",[337],{"start":37,"end":38,"type":48},[339],{"type":52,"text":340,"spans":341,"direction":49},"The traditional marketing funnel has become more flexible. Download our report to discover how your audiences are watching, browsing and buying.",[],[343],{"type":52,"text":335,"spans":344,"direction":49},[345],{"start":37,"end":38,"type":48},[347],{"type":52,"text":340,"spans":348,"direction":49},[],{"dimensions":350,"alt":8,"copyright":8,"url":353,"id":354,"edit":355},{"width":351,"height":352},1200,628,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaeiXEMBOoF08xM5X_FUNNEL-report-EXT-1200x628-OG.jpg?auto=format,compress","aeiXEMBOoF08xM5X",{"x":37,"y":37,"zoom":38,"background":39},{"id":357,"uid":358,"url":359,"type":9,"href":360,"tags":361,"first_publication_date":362,"last_publication_date":363,"slugs":364,"linked_documents":366,"lang":17,"alternate_languages":367,"data":377},"aRH4FR8AAEoALyua","confidence-report","\u002Fresources\u002Finsights\u002Fconfidence-report","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRH4FR8AAEoALyua%22%29+%5D%5D",[],"2025-11-10T16:16:36+0000","2026-05-05T11:36:21+0000",[365],"the-ai-confidence-curve",[],[368,371,374],{"id":369,"type":9,"lang":370,"uid":358},"aRNakB8AAEkAMTfb","es-la",{"id":372,"type":9,"lang":373,"uid":358},"aWklxx8AAEwAcgac","en-gb",{"id":375,"type":9,"lang":376,"uid":358},"aROVUh8AAEYAMY_i","pt-br",{"title":20,"external_link":378,"slices":379,"author_name":8,"author_position":8,"author_description":8,"author_image":457,"navbar_theme":157,"navbar_type":158,"banner_text":8,"banner_theme":8,"hide_contact":159,"simple_footer":159,"content_sub_group":8,"form_override":458,"contact_formid":8,"contact_title":459,"contact_description":460,"contact_cta":8,"url_form_triggers":461,"category":464,"date":321,"card_image":465,"featured_image":472,"subheadline":186,"hide_from_overview":159,"related_articles":473,"meta_title":476,"meta_description":480,"og_title":483,"og_description":486,"og_image":489,"no_index":176},{"link_type":22},[380,441],{"variation":25,"version":26,"items":381,"primary":382,"id":129,"slice_type":130,"slice_label":8},[],{"form_id":383,"hero_image":384,"hero_video_url":8,"hero_headline":387,"hero_description":391,"headline":394,"copy":397,"hero_background_color":67,"form_background_color":68,"cards_columns":69,"cards":401,"link":430,"mobile_hero_form_cta":8,"stats_headline":432,"stats_description":433,"stats_cards":434,"form_headline":435,"form_headline_size":8,"form_cta":8,"form_cta_closed":125,"ty_headline":8,"ty_caption":8,"ty_content":438,"pdf_link":439,"below_form_text":440},"84c5599a-1a9c-4475-aba1-ea7dc036ab8f",{"dimensions":385,"alt":8,"copyright":8,"url":34,"id":35,"edit":386},{"width":32,"height":33},{"x":37,"y":37,"zoom":38,"background":39},[388],{"type":42,"text":389,"spans":390,"direction":49},"The AI confidence curve",[],[392],{"type":52,"text":53,"spans":393,"direction":49},[],[395],{"type":57,"text":58,"spans":396,"direction":49},[],[398],{"type":52,"text":399,"spans":400,"direction":49},"In our new global report, we analyze attitudes towards AI from over 3,100 marketers from 16 different countries. Alongside some surprising insights into how our industry is using AI today, what’s stopping us from using it more, and some potential pathways forward, our report also details the benefits of:",[],[402,409,416,423],{"icon":403,"content":406},{"dimensions":404,"alt":8,"copyright":8,"url":75,"id":76,"edit":405},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[407],{"type":80,"text":81,"spans":408,"direction":49},[],{"icon":410,"content":413},{"dimensions":411,"alt":8,"copyright":8,"url":86,"id":87,"edit":412},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[414],{"type":80,"text":91,"spans":415,"direction":49},[],{"icon":417,"content":420},{"dimensions":418,"alt":8,"copyright":8,"url":96,"id":97,"edit":419},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[421],{"type":80,"text":101,"spans":422,"direction":49},[],{"icon":424,"content":427},{"dimensions":425,"alt":8,"copyright":8,"url":106,"id":107,"edit":426},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[428],{"type":80,"text":111,"spans":429,"direction":49},[],{"link_type":114,"key":431,"url":116,"text":117},"868a4857-e90f-4fe5-8c17-7e8083ef1f38",[],[],[],[436],{"type":80,"text":123,"spans":437,"direction":49},[],[],{"link_type":22},[],{"variation":132,"version":26,"items":442,"primary":443,"id":456,"slice_type":155,"slice_label":8},[],{"image":444,"title":447,"cta":451,"description":452},{"dimensions":445,"alt":8,"copyright":8,"url":139,"id":140,"edit":446},{"width":137,"height":138},{"x":37,"y":37,"zoom":38,"background":39},[448],{"type":80,"text":144,"spans":449,"direction":49},[450],{"start":147,"end":148,"type":48},{"link_type":22},[453],{"type":52,"text":454,"spans":455,"direction":49},"Curious? Here's a sneak peek of how the industry feels about AI. On average, just 45% of marketers are confident using AI. But 66% of us currently use it, and 72% of us plan to use it next year. Discover even more powerful data and insights in the report",[],"special$285e13bc-762b-40da-8e0f-dcf0edcea0b9",{},{"link_type":161},[],[],[462],{"trigger":8,"form":463},{"link_type":161},"Advanced TV",{"dimensions":466,"alt":8,"copyright":8,"url":469,"id":470,"edit":471},{"width":467,"height":468},832,1080,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRMURbpReVYa4VPp_Confidence-report-cover.jpg?auto=format,compress","aRMURbpReVYa4VPp",{"x":37,"y":37,"zoom":38,"background":39},{},[474],{"article":475},{"link_type":161},[477],{"type":52,"text":478,"spans":479,"direction":49},"AI confidence curve report | MiQ",[],[481],{"type":52,"text":186,"spans":482,"direction":49},[],[484],{"type":52,"text":478,"spans":485,"direction":49},[],[487],{"type":52,"text":186,"spans":488,"direction":49},[],{"dimensions":490,"alt":8,"copyright":8,"url":491,"id":492,"edit":493},{"width":196,"height":196},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRIWXLpReVYa4T5D_MiQ-Confidence-report_Front-cover400px.png?auto=format,compress","aRIWXLpReVYa4T5D",{"x":37,"y":37,"zoom":38,"background":39},{"id":495,"uid":496,"url":8,"type":9,"href":497,"tags":498,"first_publication_date":499,"last_publication_date":499,"slugs":500,"linked_documents":502,"lang":17,"alternate_languages":503,"data":507},"anJK9RIAACkAGnmW","sigma-for-indies","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22anJK9RIAACkAGnmW%22%29+%5D%5D",[],"2026-08-17T17:16:39+0000",[501],"miq-sigma-for",[],[504],{"id":505,"type":9,"lang":506,"uid":496},"anyPWBIAACgAIVA9","en-us",{"title":508,"external_link":509,"slices":510,"author_name":8,"author_position":8,"author_description":8,"author_image":620,"navbar_theme":157,"navbar_type":158,"banner_text":8,"banner_theme":8,"hide_contact":159,"simple_footer":159,"content_sub_group":8,"form_override":621,"contact_formid":8,"contact_title":622,"contact_description":623,"contact_cta":8,"url_form_triggers":624,"category":8,"date":321,"card_image":627,"featured_image":628,"subheadline":8,"hide_from_overview":176,"related_articles":629,"meta_title":632,"meta_description":635,"og_title":638,"og_description":639,"og_image":640,"no_index":159},"MiQ Sigma for Independent Agencies",{"link_type":22},[511],{"variation":25,"version":26,"items":512,"primary":513,"id":129,"slice_type":130,"slice_label":8},[],{"form_id":514,"hero_image":515,"hero_video_url":8,"hero_headline":520,"hero_description":532,"headline":536,"copy":542,"hero_background_color":67,"form_background_color":68,"cards_columns":69,"cards":571,"link":605,"mobile_hero_form_cta":558,"stats_headline":606,"stats_description":607,"stats_cards":608,"form_headline":609,"form_headline_size":613,"form_cta":614,"form_cta_closed":614,"ty_headline":8,"ty_caption":8,"ty_content":615,"pdf_link":616,"below_form_text":619},"7b62df45-e76f-4b7e-811e-721d2109fa82",{"dimensions":516,"alt":8,"copyright":8,"url":517,"id":518,"edit":519},{"width":221,"height":352},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FahHVqDyfMRRYDDp6_US-SIGMA-INDIES-page_header.jpg?auto=format,compress","ahHVqDyfMRRYDDp6",{"x":37,"y":37,"zoom":38,"background":39},[521,529],{"type":42,"text":522,"spans":523,"direction":49},"MiQ Sigma for ",[524],{"start":38,"end":525,"type":526,"data":527},2,"label",{"label":528},"normal-case",{"type":42,"text":530,"spans":531,"direction":49},"Independent Agencies",[],[533],{"type":52,"text":534,"spans":535,"direction":49},"MiQ Sigma helps independent agencies reduce manual work, unify fragmented workflows, and move faster with AI-powered programmatic built for lean teams.",[],[537],{"type":52,"text":538,"spans":539,"direction":49},"Big-agency firepower without the big-agency overhead",[540],{"start":37,"end":541,"type":48},52,[543,546,549,555,557,562,566],{"type":52,"text":544,"spans":545,"direction":49},"Independent agencies are built on agility, strong client relationships, and fresh thinking. But today’s media landscape demands a level of data and tech infrastructure that often requires larger teams and budgets, making it harder for indie agencies to stay competitive. Lean teams frequently get bogged down in execution and processes, pulling focus away from the strategic value they bring to clients.",[],{"type":52,"text":547,"spans":548,"direction":49},"",[],{"type":52,"text":550,"spans":551,"direction":49},"That’s where MiQ Sigma comes in. Our award-winning, AI-powered advertising technology was built to help independent agencies plan, activate, optimize, and measure campaigns with more speed, more intelligence, and less overhead.",[552],{"start":553,"end":554,"type":48},13,22,{"type":52,"text":547,"spans":556,"direction":49},[],{"type":80,"text":558,"spans":559,"direction":49},"Download the booklet",[560],{"start":37,"end":561,"type":48},20,{"type":52,"text":563,"spans":564,"direction":49},"Get the full Sigma for Indies booklet to see how independent agencies can unlock enhanced programmatic capabilities without the additional complexities. ",[565],{"start":553,"end":307,"type":48},{"type":80,"text":567,"spans":568,"direction":49},"What you’ll learn",[569],{"start":37,"end":570,"type":48},17,[572,581,589,597],{"icon":573,"content":576},{"dimensions":574,"alt":8,"copyright":8,"url":75,"id":76,"edit":575},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[577],{"type":578,"text":579,"spans":580,"direction":49},"heading6","How Sigma helps indie agencies move faster and operate with more confidence.",[],{"icon":582,"content":585},{"dimensions":583,"alt":8,"copyright":8,"url":75,"id":76,"edit":584},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[586],{"type":578,"text":587,"spans":588,"direction":49},"How connected data and AI can simplify planning, activation, and measurement.",[],{"icon":590,"content":593},{"dimensions":591,"alt":8,"copyright":8,"url":75,"id":76,"edit":592},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[594],{"type":578,"text":595,"spans":596,"direction":49},"Why Sigma gives smaller teams access to infrastructure and intelligence that was once reserved for the biggest players.",[],{"icon":598,"content":601},{"dimensions":599,"alt":8,"copyright":8,"url":75,"id":76,"edit":600},{"width":74,"height":74},{"x":37,"y":37,"zoom":38,"background":39},[602],{"type":578,"text":603,"spans":604,"direction":49},"The performance outcomes Sigma has delivered in testing.",[],{"link_type":22},[],[],[],[610],{"type":52,"text":611,"spans":612,"direction":49},"DOWNLOAD THE BOOKLET",[],"default","GET THE INSIGHTS",[],{"link_type":114,"key":617,"url":618},"6b8c8b7b-4ed6-4b0b-994d-710dac9e845c","https:\u002F\u002F4784870.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F4784870\u002FSigma%20for%20Indies%20Booklet%202026\u002FIndies_%20Sigma%20booklet_21x21cm%202026%20DIGITAL.pdf",[],{},{"link_type":161},[],[],[625],{"trigger":8,"form":626},{"link_type":161},{},{},[630],{"article":631},{"link_type":161},[633],{"type":52,"text":508,"spans":634,"direction":49},[],[636],{"type":52,"text":534,"spans":637,"direction":49},[],[],[],{},{"id":642,"uid":643,"url":8,"type":9,"href":644,"tags":645,"first_publication_date":646,"last_publication_date":647,"slugs":648,"linked_documents":650,"lang":17,"alternate_languages":651,"data":652},"aRYM8xoAAEgApEPb","tune-in-to-winning-tv-insights-ksa","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRYM8xoAAEgApEPb%22%29+%5D%5D",[],"2025-11-13T16:56:34+0000","2026-01-22T10:15:19+0000",[649],"winning-tv-insights-ksa",[],[],{"title":653,"external_link":654,"slices":655,"author_name":8,"author_position":8,"author_description":8,"author_image":710,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":711,"contact_formid":8,"contact_title":712,"contact_description":713,"contact_cta":8,"url_form_triggers":714,"category":464,"date":715,"card_image":716,"featured_image":723,"subheadline":666,"hide_from_overview":176,"related_articles":724,"meta_title":725,"meta_description":729,"og_title":733,"og_description":736,"og_image":739,"no_index":159},"Winning TV Insights: KSA",{"link_type":22},[656],{"variation":25,"version":26,"items":657,"primary":658,"id":709,"slice_type":130,"slice_label":8},[],{"form_id":659,"hero_image":660,"hero_video_url":8,"hero_headline":661,"hero_description":664,"headline":668,"copy":669,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":696,"link":697,"mobile_hero_form_cta":8,"stats_headline":698,"stats_description":699,"stats_cards":700,"form_headline":701,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":703,"ty_content":704,"pdf_link":705,"below_form_text":708},"a2c4170d-c9cd-4950-b337-ee06ed3d4554",{},[662],{"type":42,"text":653,"spans":663,"direction":49},[],[665],{"type":52,"text":666,"spans":667,"direction":49},"Tune in to KSA viewers and advertisers",[],[],[670,679,682,685,689,692],{"type":52,"text":671,"spans":672,"direction":49},"In KSA, 87% of people use mobile to stream content, followed by 69% who still watch on TV  - with second screening becoming second nature as 26% of viewers almost always using a second screen. With most Saudi viewers subscribing to multiple platforms, it’s time for marketers to tune in to research and uncover winning strategies.",[673,676],{"start":674,"end":675,"type":48},8,11,{"start":677,"end":678,"type":48},64,68,{"type":52,"text":680,"spans":681,"direction":49},"Our latest report uncovers all the KSA TV insights you need to come out on top. ",[],{"type":52,"text":683,"spans":684,"direction":49},"You’ll discover:",[],{"type":686,"text":687,"spans":688,"direction":49},"list-item","The latest TV trends.",[],{"type":686,"text":690,"spans":691,"direction":49},"Consumer behaviours, habits and preferences.",[],{"type":686,"text":693,"spans":694,"direction":49},"The top 3 ways to win at Advanced TV in KSA.",[],"3",[],{"link_type":22},[],[],[],[],"Thank you!","Tune in to winning\nTV insights (Saudi Arabia)",[],{"link_type":114,"key":706,"url":707},"a8e53c64-5a9b-4c18-b748-120aad742c5b","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2025_Global-Winning-TV-insights-report\u002FTune-in-to-winning-TV-insights-local_Saudi%20Arabia.pdf",[],"text_and_form$6b0c81c7-2bd9-443e-ac14-b895b82bb735",{},{"link_type":161},[],[],[],"2025-11-03",{"dimensions":717,"alt":8,"copyright":8,"url":720,"id":721,"edit":722},{"width":718,"height":719},1275,1650,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRXEYrpReVYa4bX__Tune-in-to-winning-TV-Insights-THUMB-KSA.jpg?auto=format,compress","aRXEYrpReVYa4bX_",{"x":37,"y":37,"zoom":38,"background":39},{},[],[726],{"type":52,"text":727,"spans":728,"direction":49},"Going from average to winning (KSA)",[],[730],{"type":52,"text":731,"spans":732,"direction":49},"How marketers can unlock their winning mode with Connected TV insights",[],[734],{"type":52,"text":727,"spans":735,"direction":49},[],[737],{"type":52,"text":731,"spans":738,"direction":49},[],{"dimensions":740,"alt":8,"copyright":8,"url":743,"id":744,"edit":745},{"width":741,"height":742},1600,837,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAtznPIqRLdaBnPy_Tune-in-to-winning-TV-Insights-Website-UK.png?auto=format,compress","aAtznPIqRLdaBnPy",{"x":37,"y":37,"zoom":38,"background":39},{"id":747,"uid":748,"url":8,"type":9,"href":749,"tags":750,"first_publication_date":751,"last_publication_date":752,"slugs":753,"linked_documents":755,"lang":17,"alternate_languages":756,"data":757},"aRYMfxoAAEcApEMk","tune-in-to-winning-tv-insights-uae","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRYMfxoAAEcApEMk%22%29+%5D%5D",[],"2025-11-13T16:56:47+0000","2026-01-22T15:49:35+0000",[754],"winning-tv-insights-uae",[],[],{"title":758,"external_link":759,"slices":760,"author_name":8,"author_position":8,"author_description":8,"author_image":818,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":819,"contact_formid":8,"contact_title":820,"contact_description":821,"contact_cta":8,"url_form_triggers":822,"category":464,"date":715,"card_image":823,"featured_image":828,"subheadline":775,"hide_from_overview":176,"related_articles":829,"meta_title":832,"meta_description":836,"og_title":839,"og_description":842,"og_image":845,"no_index":159},"Winning TV Insights: UAE",{"link_type":22},[761],{"variation":25,"version":26,"items":762,"primary":763,"id":817,"slice_type":130,"slice_label":8},[],{"form_id":764,"hero_image":765,"hero_video_url":8,"hero_headline":770,"hero_description":773,"headline":777,"copy":778,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":805,"link":806,"mobile_hero_form_cta":8,"stats_headline":807,"stats_description":808,"stats_cards":809,"form_headline":810,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":811,"ty_content":812,"pdf_link":813,"below_form_text":816},"5b757044-6369-4e45-bce9-badc8105252f",{"dimensions":766,"alt":8,"copyright":8,"url":767,"id":768,"edit":769},{"width":221,"height":222},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ03fM5bqstJ979Wc_Advanced-TV-Benchmarking-header-LP.jpg?auto=format,compress","Z03fM5bqstJ979Wc",{"x":37,"y":37,"zoom":38,"background":39},[771],{"type":42,"text":758,"spans":772,"direction":49},[],[774],{"type":52,"text":775,"spans":776,"direction":49},"Tune in to UAE viewers and advertisers",[],[],[779,793,796,798,800,802],{"type":52,"text":780,"spans":781,"direction":49},"In the UAE, 74% of people use mobile to stream content, followed by 59% who still watch on TV  - with second screening becoming second nature as one in four viewers almost always using a second screen. With 90% of viewers in the UAE now using multiple streaming services, it’s time for marketers to tune in to research and uncover winning strategies.",[782,785,787,790],{"start":783,"end":784,"type":48},12,15,{"start":678,"end":786,"type":48},72,{"start":788,"end":789,"type":48},145,156,{"start":791,"end":792,"type":48},207,210,{"type":52,"text":794,"spans":795,"direction":49},"Our latest report uncovers all the UAE TV insights you need to come out on top. ",[],{"type":52,"text":683,"spans":797,"direction":49},[],{"type":686,"text":687,"spans":799,"direction":49},[],{"type":686,"text":690,"spans":801,"direction":49},[],{"type":686,"text":803,"spans":804,"direction":49},"The top 3 ways to win at Advanced TV in the UAE.",[],[],{"link_type":22},[],[],[],[],"Tune in to winning\nTV insights (UAE)",[],{"link_type":114,"key":814,"url":815},"844418e9-5a5f-4f11-b41e-1cd7b8f3c98d","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2025_Global-Winning-TV-insights-report\u002FTune-in-to-winning-TV-insights-local_UAE.pdf",[],"text_and_form$52b7c5ed-8a7d-4d5d-b781-87b78b83382d",{},{"link_type":161},[],[],[],{"dimensions":824,"alt":8,"copyright":8,"url":825,"id":826,"edit":827},{"width":718,"height":719},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRW_wrpReVYa4bQT_Tune-in-to-winning-TV-Insights-THUMB-UAE.jpg?auto=format,compress","aRW_wrpReVYa4bQT",{"x":37,"y":37,"zoom":38,"background":39},{},[830],{"article":831},{"link_type":161},[833],{"type":52,"text":834,"spans":835,"direction":49},"Going from average to winning (UAE)",[],[837],{"type":52,"text":731,"spans":838,"direction":49},[],[840],{"type":52,"text":834,"spans":841,"direction":49},[],[843],{"type":52,"text":731,"spans":844,"direction":49},[],{"dimensions":846,"alt":8,"copyright":8,"url":743,"id":744,"edit":847},{"width":741,"height":742},{"x":37,"y":37,"zoom":38,"background":39},{"id":849,"uid":850,"url":8,"type":9,"href":851,"tags":852,"first_publication_date":853,"last_publication_date":647,"slugs":854,"linked_documents":855,"lang":17,"alternate_languages":856,"data":857},"aRN3DB8AAEgAMWK8","tune-in-to-winning-tv-insights","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRN3DB8AAEgAMWK8%22%29+%5D%5D",[],"2025-11-11T17:55:00+0000",[850],[],[],{"title":858,"external_link":859,"slices":862,"author_name":8,"author_position":8,"author_description":8,"author_image":889,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":890,"contact_formid":8,"contact_title":891,"contact_description":892,"contact_cta":8,"url_form_triggers":893,"category":464,"date":894,"card_image":895,"featured_image":900,"subheadline":872,"hide_from_overview":159,"related_articles":901,"meta_title":904,"meta_description":907,"og_title":910,"og_description":913,"og_image":916,"no_index":159},"Tune in to winning TV insights",{"link_type":114,"key":860,"url":861},"6d334a81-8e58-4098-9e60-8513f163b25a","https:\u002F\u002Fwww.wearemiq.com\u002Ftune-in-to-winning-tv-insights",[863],{"variation":25,"version":26,"items":864,"primary":865,"id":888,"slice_type":130,"slice_label":8},[],{"form_id":8,"hero_image":866,"hero_video_url":8,"hero_headline":867,"hero_description":870,"headline":874,"copy":875,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":879,"link":880,"mobile_hero_form_cta":8,"stats_headline":881,"stats_description":882,"stats_cards":883,"form_headline":884,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":8,"ty_content":885,"pdf_link":886,"below_form_text":887},{},[868],{"type":42,"text":858,"spans":869,"direction":49},[],[871],{"type":52,"text":872,"spans":873,"direction":49},"Discover how TV habits differ around the world, and how you can optimize your CTV campaigns for your perfect audience.",[],[],[876],{"type":52,"text":877,"spans":878,"direction":49},"In our new global ‘Winning TV insights’ report, we analyse feedback from over 7500 consumers and 1400 brand and agency decision-makers. Connecting this to insights from the most connected, global data set, you’ll learn how to win the latest season of TV.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$a411518f-1d01-415c-b7de-590df32aed23",{},{"link_type":161},[],[],[],"2025-04-30",{"dimensions":896,"alt":8,"copyright":8,"url":897,"id":898,"edit":899},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAtzYfIqRLdaBnPg_Tune-in-to-winning-TV-Insights-cover-Global.png?auto=format,compress","aAtzYfIqRLdaBnPg",{"x":37,"y":37,"zoom":38,"background":39},{},[902],{"article":903},{"link_type":161},[905],{"type":52,"text":858,"spans":906,"direction":49},[],[908],{"type":52,"text":872,"spans":909,"direction":49},[],[911],{"type":52,"text":858,"spans":912,"direction":49},[],[914],{"type":52,"text":872,"spans":915,"direction":49},[],{"dimensions":917,"alt":8,"copyright":8,"url":920,"id":921,"edit":922},{"width":918,"height":919},2500,1308,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ09dr5bqstJ98AHy_AdvancedTV-report-External-FB-LI.png?auto=format,compress","Z09dr5bqstJ98AHy",{"x":37,"y":37,"zoom":38,"background":39},{"id":924,"uid":925,"url":8,"type":9,"href":926,"tags":927,"first_publication_date":928,"last_publication_date":929,"slugs":930,"linked_documents":932,"lang":17,"alternate_languages":933,"data":934},"Z08mmh4AAEQAlPnI","winning-at-advanced-tv-report-us","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z08mmh4AAEQAlPnI%22%29+%5D%5D",[],"2024-12-04T18:10:31+0000","2026-01-22T10:15:06+0000",[931],"going-from-average-to-winning-us",[],[],{"title":935,"external_link":936,"slices":937,"author_name":8,"author_position":8,"author_description":8,"author_image":982,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":983,"contact_formid":8,"contact_title":984,"contact_description":985,"contact_cta":8,"url_form_triggers":986,"category":464,"date":987,"card_image":988,"featured_image":995,"subheadline":948,"hide_from_overview":176,"related_articles":1000,"meta_title":1003,"meta_description":1006,"og_title":1009,"og_description":1012,"og_image":1015,"no_index":159},"Going from average to winning (US)",{"link_type":22},[938],{"variation":25,"version":26,"items":939,"primary":940,"id":981,"slice_type":130,"slice_label":8},[],{"form_id":941,"hero_image":942,"hero_video_url":8,"hero_headline":943,"hero_description":946,"headline":950,"copy":951,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":970,"link":971,"mobile_hero_form_cta":8,"stats_headline":972,"stats_description":973,"stats_cards":974,"form_headline":975,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":935,"ty_content":976,"pdf_link":977,"below_form_text":980},"fd081391-4e24-4d26-b228-22ccef18c96b",{},[944],{"type":42,"text":935,"spans":945,"direction":49},[],[947],{"type":52,"text":948,"spans":949,"direction":49},"Are you ready to activate your winning mode?",[],[],[952,955,958,961,964,967],{"type":52,"text":953,"spans":954,"direction":49},"234 million people in the US are already watching Connected TV (CTV), and 63% of users are using it to watch YouTube. With numbers like these, it’s more important than ever for marketers to serve up winning campaigns. ",[],{"type":52,"text":956,"spans":957,"direction":49},"So how do you come out on top?",[],{"type":52,"text":959,"spans":960,"direction":49},"Our new report shows how to activate your winning mode, and take your CTV campaigns beyond average. You’ll discover:",[],{"type":686,"text":962,"spans":963,"direction":49},"The latest CTV trends in the US.",[],{"type":686,"text":965,"spans":966,"direction":49},"How to maximize success and efficiency in your campaigns.",[],{"type":686,"text":968,"spans":969,"direction":49},"5 reasons why we’re leaders in Advanced TV.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":978,"url":979},"d2785d67-d55e-41da-be31-5aec6ff1ed5b","https:\u002F\u002F4784870.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F4784870\u002F2024_ATV%20Benchmark%20reports\u002FUS_Advanced%20TV%20Benchmarking%20Report_Dec%202024.pdf",[],"text_and_form$30cadda2-2538-4887-82dc-c91b1d267ce0",{},{"link_type":161},[],[],[],"2024-12-05",{"dimensions":989,"alt":8,"copyright":8,"url":992,"id":993,"edit":994},{"width":990,"height":991},618,800,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ03fTJbqstJ979Wn_Advanced-TV-Benchmarking-US-cover.jpg?auto=format,compress","Z03fTJbqstJ979Wn",{"x":37,"y":37,"zoom":38,"background":39},{"dimensions":996,"alt":8,"copyright":8,"url":997,"id":998,"edit":999},{"width":918,"height":919},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ09IB5bqstJ97_-h_AdvancedTV-report-External-FB-LI-US.png?auto=format,compress","Z09IB5bqstJ97_-h",{"x":37,"y":37,"zoom":38,"background":39},[1001],{"article":1002},{"link_type":161},[1004],{"type":52,"text":935,"spans":1005,"direction":49},[],[1007],{"type":52,"text":731,"spans":1008,"direction":49},[],[1010],{"type":52,"text":935,"spans":1011,"direction":49},[],[1013],{"type":52,"text":731,"spans":1014,"direction":49},[],{"dimensions":1016,"alt":8,"copyright":8,"url":997,"id":998,"edit":1017},{"width":918,"height":919},{"x":37,"y":37,"zoom":38,"background":39},{"id":1019,"uid":1020,"url":8,"type":9,"href":1021,"tags":1022,"first_publication_date":1023,"last_publication_date":929,"slugs":1024,"linked_documents":1026,"lang":17,"alternate_languages":1027,"data":1028},"Z09GmR4AAEgAlSw0","winning-at-advanced-tv-report-au","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z09GmR4AAEgAlSw0%22%29+%5D%5D",[],"2024-12-04T18:10:37+0000",[1025],"going-from-average-to-winning-australia",[],[],{"title":1029,"external_link":1030,"slices":1031,"author_name":8,"author_position":8,"author_description":8,"author_image":1072,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1073,"contact_formid":8,"contact_title":1074,"contact_description":1075,"contact_cta":8,"url_form_triggers":1076,"category":464,"date":987,"card_image":1077,"featured_image":1082,"subheadline":948,"hide_from_overview":176,"related_articles":1087,"meta_title":1090,"meta_description":1093,"og_title":1096,"og_description":1099,"og_image":1102,"no_index":159},"Going from average to winning (Australia)",{"link_type":22},[1032],{"variation":25,"version":26,"items":1033,"primary":1034,"id":1071,"slice_type":130,"slice_label":8},[],{"form_id":1035,"hero_image":1036,"hero_video_url":8,"hero_headline":1037,"hero_description":1040,"headline":1043,"copy":1044,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1060,"link":1061,"mobile_hero_form_cta":8,"stats_headline":1062,"stats_description":1063,"stats_cards":1064,"form_headline":1065,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1029,"ty_content":1066,"pdf_link":1067,"below_form_text":1070},"bb997ad6-0544-4367-b347-4eefaeb43234",{},[1038],{"type":42,"text":1029,"spans":1039,"direction":49},[],[1041],{"type":52,"text":948,"spans":1042,"direction":49},[],[],[1045,1048,1050,1052,1055,1058],{"type":52,"text":1046,"spans":1047,"direction":49},"7.3 million households in Australia are already watching Connected TV (CTV), and 78% of these users are streaming content as part of their viewing experience. With numbers like these, it’s more important than ever for marketers to serve up winning campaigns. ",[],{"type":52,"text":956,"spans":1049,"direction":49},[],{"type":52,"text":959,"spans":1051,"direction":49},[],{"type":686,"text":1053,"spans":1054,"direction":49},"The latest CTV trends in Australia.",[],{"type":686,"text":1056,"spans":1057,"direction":49},"How to maximise success and efficiency in your campaigns.",[],{"type":686,"text":968,"spans":1059,"direction":49},[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":1068,"url":1069},"3e5be3d2-a960-407f-956e-5a89c26d7ca6","https:\u002F\u002F4784870.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F4784870\u002F2024_ATV%20Benchmark%20reports\u002FAU_Advanced%20TV%20Benchmarking%20Report_Dec%202024.pdf",[],"text_and_form$87b67f6c-2efe-4163-9459-758aca9348fb",{},{"link_type":161},[],[],[],{"dimensions":1078,"alt":8,"copyright":8,"url":1079,"id":1080,"edit":1081},{"width":990,"height":991},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ03fSpbqstJ979Wi_Advanced-TV-Benchmarking-AU-cover.jpg?auto=format,compress","Z03fSpbqstJ979Wi",{"x":37,"y":37,"zoom":38,"background":39},{"dimensions":1083,"alt":8,"copyright":8,"url":1084,"id":1085,"edit":1086},{"width":918,"height":919},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ09HWZbqstJ97_-J_AdvancedTV-report-External-FB-LI-AU.png?auto=format,compress","Z09HWZbqstJ97_-J",{"x":37,"y":37,"zoom":38,"background":39},[1088],{"article":1089},{"link_type":161},[1091],{"type":52,"text":1029,"spans":1092,"direction":49},[],[1094],{"type":52,"text":731,"spans":1095,"direction":49},[],[1097],{"type":52,"text":1029,"spans":1098,"direction":49},[],[1100],{"type":52,"text":731,"spans":1101,"direction":49},[],{"dimensions":1103,"alt":8,"copyright":8,"url":1084,"id":1085,"edit":1104},{"width":918,"height":919},{"x":37,"y":37,"zoom":38,"background":39},{"id":1106,"uid":1107,"url":8,"type":9,"href":1108,"tags":1109,"first_publication_date":1110,"last_publication_date":1111,"slugs":1112,"linked_documents":1114,"lang":17,"alternate_languages":1115,"data":1116},"Z09cuB4AAEYAlUxh","winning-at-advanced-tv-report","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z09cuB4AAEYAlUxh%22%29+%5D%5D",[],"2024-12-04T19:16:47+0000","2026-01-22T10:15:05+0000",[1113],"going-from-average-to-winning",[],[],{"title":1117,"external_link":1118,"slices":1121,"author_name":8,"author_position":8,"author_description":8,"author_image":1166,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1167,"contact_formid":8,"contact_title":1168,"contact_description":1169,"contact_cta":8,"url_form_triggers":1170,"category":464,"date":987,"card_image":1171,"featured_image":1178,"subheadline":1132,"hide_from_overview":159,"related_articles":1179,"meta_title":1182,"meta_description":1185,"og_title":1188,"og_description":1191,"og_image":1194,"no_index":159},"Going from average to winning",{"link_type":114,"key":1119,"url":1120},"7053f2e9-001c-41be-80c5-e7c72a64bba0","https:\u002F\u002Fwww.wearemiq.com\u002Fwinning-at-advanced-tv-report",[1122],{"variation":25,"version":26,"items":1123,"primary":1124,"id":1165,"slice_type":130,"slice_label":8},[],{"form_id":1125,"hero_image":1126,"hero_video_url":8,"hero_headline":1127,"hero_description":1130,"headline":1134,"copy":1135,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1152,"link":1153,"mobile_hero_form_cta":8,"stats_headline":1154,"stats_description":1155,"stats_cards":1156,"form_headline":1157,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1158,"ty_content":1159,"pdf_link":1160,"below_form_text":1164},"f15399c2-d835-441f-80aa-72a03f0786bf",{},[1128],{"type":42,"text":1117,"spans":1129,"direction":49},[],[1131],{"type":52,"text":1132,"spans":1133,"direction":49},"How marketers can activate their winning mode with Connected TV insights",[],[],[1136,1139,1142,1145,1148,1150],{"type":52,"text":1137,"spans":1138,"direction":49},"234 million people in the US are already watching Connected TV (CTV). In the UK, video impression share has soared by 18.7%, while 78% of Australians are streaming content, and 59% of Canada is exposed to advertising-based video on demand (AVOD).",[],{"type":52,"text":1140,"spans":1141,"direction":49},"If these figures sound impressive, that’s because they are. And with so many more ways to connect to your best audience with CTV, it’s more important than ever to deliver campaigns that win.",[],{"type":52,"text":1143,"spans":1144,"direction":49},"Our new Advanced TV reports cover insights from the US, the UK, Australia and Canada. Inside, you’ll discover:",[],{"type":686,"text":1146,"spans":1147,"direction":49},"The latest CTV trends in your market.",[],{"type":686,"text":965,"spans":1149,"direction":49},[],{"type":686,"text":968,"spans":1151,"direction":49},[],[],{"link_type":22},[],[],[],[],"Going from average to winning UK",[],{"link_type":114,"key":1161,"url":1162,"target":1163},"a5d4fab9-dbfa-4288-a425-6195f8413298","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2023-UK_The-future-is-Advanced-TV\u002FMiQ_UK_The-future-is-Advanced-TV.pdf","_blank",[],"text_and_form$593e5720-4611-4d2e-be50-4966ba275d5e",{},{"link_type":161},[],[],[],{"dimensions":1172,"alt":8,"copyright":8,"url":1175,"id":1176,"edit":1177},{"width":1173,"height":1174},583,754,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ09dnpbqstJ98AHs_AdvancedTV-report-External-Cover.png?auto=format,compress","Z09dnpbqstJ98AHs",{"x":37,"y":37,"zoom":38,"background":39},{},[1180],{"article":1181},{"link_type":161},[1183],{"type":52,"text":1117,"spans":1184,"direction":49},[],[1186],{"type":52,"text":731,"spans":1187,"direction":49},[],[1189],{"type":52,"text":1117,"spans":1190,"direction":49},[],[1192],{"type":52,"text":731,"spans":1193,"direction":49},[],{"dimensions":1195,"alt":8,"copyright":8,"url":920,"id":921,"edit":1196},{"width":918,"height":919},{"x":37,"y":37,"zoom":38,"background":39},{"id":1198,"uid":1199,"url":8,"type":9,"href":1200,"tags":1201,"first_publication_date":1202,"last_publication_date":1203,"slugs":1204,"linked_documents":1206,"lang":17,"alternate_languages":1207,"data":1211},"Z09IIh4AAEsAlS54","winning-at-advanced-tv-report-ca","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z09IIh4AAEsAlS54%22%29+%5D%5D",[],"2025-01-31T17:32:07+0000","2026-01-22T10:15:16+0000",[1205],"going-from-average-to-winning-ca",[],[1208],{"id":1209,"type":9,"lang":370,"uid":1210},"aMRA2RoAAEQA740u","amor-y-amistad-2025",{"title":1212,"external_link":1213,"slices":1214,"author_name":8,"author_position":8,"author_description":8,"author_image":1261,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1262,"contact_formid":8,"contact_title":1263,"contact_description":1264,"contact_cta":8,"url_form_triggers":1265,"category":464,"date":987,"card_image":1266,"featured_image":1271,"subheadline":948,"hide_from_overview":176,"related_articles":1276,"meta_title":1279,"meta_description":1282,"og_title":1285,"og_description":1288,"og_image":1291,"no_index":159},"Going from average to winning (CA)",{"link_type":22},[1215],{"variation":25,"version":26,"items":1216,"primary":1217,"id":1260,"slice_type":130,"slice_label":8},[],{"form_id":1218,"hero_image":1219,"hero_video_url":8,"hero_headline":1220,"hero_description":1223,"headline":1226,"copy":1227,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1249,"link":1250,"mobile_hero_form_cta":8,"stats_headline":1251,"stats_description":1252,"stats_cards":1253,"form_headline":1254,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1212,"ty_content":1255,"pdf_link":1256,"below_form_text":1259},"c635c92e-64f2-4074-9ab6-13a9635fc134",{},[1221],{"type":42,"text":1212,"spans":1222,"direction":49},[],[1224],{"type":52,"text":948,"spans":1225,"direction":49},[],[],[1228,1231,1234,1237,1240,1243,1246],{"type":52,"text":1229,"spans":1230,"direction":49},"There’s nothing better than winning - especially when it comes to Connected TV (CTV). ",[],{"type":52,"text":1232,"spans":1233,"direction":49},"30 million Canadians are expected to be using CTV by 2027, and more marketers than ever are tuning in to the opportunities. But with challenges around cost, frequency and operational efficiency, it’s all too easy to end up with average outcomes. So, how do you make sure that your campaigns come out on top?",[],{"type":52,"text":1235,"spans":1236,"direction":49},"In our latest Advanced TV report, you’ll learn more about the challenges, discover the need-to-know answers, and see how MiQ can help you win. ",[],{"type":52,"text":1238,"spans":1239,"direction":49},"Plus, you’ll uncover:",[],{"type":686,"text":1241,"spans":1242,"direction":49},"The latest CTV trends in Canada.",[],{"type":686,"text":1244,"spans":1245,"direction":49},"Why YouTube should be a key part of your CTV campaigns.",[],{"type":686,"text":1247,"spans":1248,"direction":49},"How to maximise success and efficiency.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":1257,"url":1258},"aad8d841-3da7-4814-a161-98326bb4a3fb","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2024_ATV%20Benchmark%20reports\u002FCA_Advanced%20TV%20report_Dec%202024.pdf",[],"text_and_form$fec20984-e7d1-4d09-9ed3-4c01f7ba7228",{},{"link_type":161},[],[],[],{"dimensions":1267,"alt":8,"copyright":8,"url":1268,"id":1269,"edit":1270},{"width":990,"height":991},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ03fSpbqstJ979Wj_Advanced-TV-Benchmarking-CA-cover.jpg?auto=format,compress","Z03fSpbqstJ979Wj",{"x":37,"y":37,"zoom":38,"background":39},{"dimensions":1272,"alt":8,"copyright":8,"url":1273,"id":1274,"edit":1275},{"width":918,"height":919},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZ09IXZbqstJ97_-x_AdvancedTV-report-External-FB-LI-CA.png?auto=format,compress","Z09IXZbqstJ97_-x",{"x":37,"y":37,"zoom":38,"background":39},[1277],{"article":1278},{"link_type":161},[1280],{"type":52,"text":1212,"spans":1281,"direction":49},[],[1283],{"type":52,"text":731,"spans":1284,"direction":49},[],[1286],{"type":52,"text":1212,"spans":1287,"direction":49},[],[1289],{"type":52,"text":731,"spans":1290,"direction":49},[],{"dimensions":1292,"alt":8,"copyright":8,"url":997,"id":998,"edit":1293},{"width":918,"height":919},{"x":37,"y":37,"zoom":38,"background":39},{"id":1295,"uid":1296,"url":1297,"type":9,"href":1298,"tags":1299,"first_publication_date":1300,"last_publication_date":1301,"slugs":1302,"linked_documents":1304,"lang":17,"alternate_languages":1305,"data":1306},"ZxfznhoAAEgAxvX9","quality-in-programmatic","\u002Fresources\u002Finsights\u002Fquality-in-programmatic","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22ZxfznhoAAEgAxvX9%22%29+%5D%5D",[],"2024-10-22T20:41:25+0000","2026-01-22T10:15:14+0000",[1303],"quality-in-programmatic-report",[],[],{"title":1307,"external_link":1308,"slices":1309,"author_name":8,"author_position":8,"author_description":8,"author_image":1342,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1343,"contact_formid":8,"contact_title":1344,"contact_description":1345,"contact_cta":8,"url_form_triggers":1346,"category":1347,"date":1348,"card_image":1349,"featured_image":1357,"subheadline":1320,"hide_from_overview":159,"related_articles":1358,"meta_title":1361,"meta_description":1365,"og_title":1369,"og_description":1373,"og_image":1376,"no_index":159},"Quality in Programmatic Report",{"link_type":22},[1310],{"variation":25,"version":26,"items":1311,"primary":1312,"id":1341,"slice_type":130,"slice_label":8},[],{"form_id":1313,"hero_image":1314,"hero_video_url":8,"hero_headline":1315,"hero_description":1318,"headline":1322,"copy":1323,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1330,"link":1331,"mobile_hero_form_cta":8,"stats_headline":1332,"stats_description":1333,"stats_cards":1334,"form_headline":1335,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":1336,"pdf_link":1337,"below_form_text":1340},"b7eebfdc-336d-4113-bef3-0c8c7724f102",{},[1316],{"type":42,"text":1307,"spans":1317,"direction":49},[],[1319],{"type":52,"text":1320,"spans":1321,"direction":49},"How we achieve the best outcomes for our clients, and make the industry better",[],[],[1324],{"type":52,"text":1325,"spans":1326,"direction":49},"At MiQ, we’ve always focused on achieving quality programmatic. It’s how we achieve the best outcomes for our clients, and make the industry better. \n\nIn our report, you’ll hear from our programmatic experts and discover: \n\n- The main issues highlighted by the Association for National Advertisers (ANA) report. \n- The importance of navigating challenges across made for advertising, supply path optimization and sustainability and attention. \n- Why MiQ’s approach is far from average, and how it helps us to achieve quality within programmatic, and better outcomes for our clients.  \n\nWant more than average? Find out more by downloading the report.",[1327],{"start":1328,"end":1329,"type":48},586,650,[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":1338,"url":1339,"target":1163},"4185f8f6-fb06-4c05-b351-f255f597b16d","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FGL_NYA_2024\u002FGLNYAP_QualityReport_2024.pdf",[],"text_and_form$3b2a7736-0146-499a-af48-97100230d757",{},{"link_type":161},[],[],[],"Consumer Insights","2024-04-29",{"dimensions":1350,"alt":1353,"copyright":8,"url":1354,"id":1355,"edit":1356},{"width":1351,"height":1352},2550,3311,"Quality in programmatic cover","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FZip3kfPdc1huK0Gz_NYAP_report-cover.jpg?auto=format,compress","Zip3kfPdc1huK0Gz",{"x":37,"y":37,"zoom":38,"background":39},{},[1359],{"article":1360},{"link_type":161},[1362],{"type":52,"text":1363,"spans":1364,"direction":49},"Achieving Quality in Programmatic Advertising",[],[1366],{"type":52,"text":1367,"spans":1368,"direction":49},"At MiQ, we’ve always focused on achieving quality programmatic. It’s how we achieve the best outcomes for our clients, and make the industry better. ",[],[1370],{"type":52,"text":1371,"spans":1372,"direction":49},"To find out how MiQ achieves quality in programmatic, download our report.",[],[1374],{"type":52,"text":1367,"spans":1375,"direction":49},[],{},{"id":1378,"uid":1379,"url":8,"type":9,"href":1380,"tags":1381,"first_publication_date":1382,"last_publication_date":1383,"slugs":1384,"linked_documents":1386,"lang":17,"alternate_languages":1387,"data":1388},"Zxf6eBoAAEMAxwO2","advanced-tv-report","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6eBoAAEMAxwO2%22%29+%5D%5D",[],"2024-10-22T20:40:25+0000","2026-01-22T10:15:09+0000",[1385],"behind-the-screens-advanced-tv-report",[],[],{"title":1389,"external_link":1390,"slices":1393,"author_name":8,"author_position":8,"author_description":8,"author_image":1417,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1418,"contact_formid":8,"contact_title":1419,"contact_description":1420,"contact_cta":8,"url_form_triggers":1421,"category":464,"date":1422,"card_image":1423,"featured_image":1430,"subheadline":1403,"hide_from_overview":159,"related_articles":1431,"meta_title":1434,"meta_description":1438,"og_title":1439,"og_description":1440,"og_image":1441,"no_index":159},"Behind the Screens: Advanced TV Report",{"link_type":114,"key":1391,"url":1392},"ac1a9b17-6af7-4fa7-b8b0-cc89a1755ea9","https:\u002F\u002Fmarketing.wearemiq.com\u002Fadvanced-tv-report",[1394],{"variation":25,"version":26,"items":1395,"primary":1396,"id":1416,"slice_type":130,"slice_label":8},[],{"form_id":8,"hero_image":1397,"hero_video_url":8,"hero_headline":1398,"hero_description":1401,"headline":1405,"copy":1406,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1407,"link":1408,"mobile_hero_form_cta":8,"stats_headline":1409,"stats_description":1410,"stats_cards":1411,"form_headline":1412,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":1413,"pdf_link":1414,"below_form_text":1415},{},[1399],{"type":42,"text":1389,"spans":1400,"direction":49},[],[1402],{"type":52,"text":1403,"spans":1404,"direction":49},"A global report on Advanced TV",[],[],[],[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$8f6b9dc9-cd01-4e6a-babe-3968f051fbb1",{},{"link_type":161},[],[],[],"2024-01-30",{"dimensions":1424,"alt":8,"copyright":8,"url":1426,"id":1427,"edit":1428},{"width":1351,"height":1425},3300,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F9f7b5590-f98a-4b07-a011-82eb0947e208_MiQxBehindthescreens-cover.jpg?auto=format,compress","ZddQExEAACkA5hoy",{"x":37,"y":37,"zoom":38,"background":1429},"#fff",{},[1432],{"article":1433},{"link_type":161},[1435],{"type":52,"text":1436,"spans":1437,"direction":49},"Behind the Screens: Advanced TV Report Insights",[],[],[],[],{},{"id":1443,"uid":1444,"url":1445,"type":9,"href":1446,"tags":1447,"first_publication_date":1448,"last_publication_date":1383,"slugs":1449,"linked_documents":1451,"lang":17,"alternate_languages":1452,"data":1453},"Zxf5ORoAAEMAxwEf","the-political-remix-how-digital-can-make-political-tv-buys-smarter","\u002Fresources\u002Finsights\u002Fthe-political-remix-how-digital-can-make-political-tv-buys-smarter","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5ORoAAEMAxwEf%22%29+%5D%5D",[],"2024-10-22T20:40:45+0000",[1450],"political-tv-buys-a-digital-media-remix",[],[],{"title":1454,"external_link":1455,"slices":1458,"author_name":8,"author_position":8,"author_description":8,"author_image":1510,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1511,"contact_formid":8,"contact_title":1512,"contact_description":1513,"contact_cta":8,"url_form_triggers":1514,"category":464,"date":1515,"card_image":1516,"featured_image":1523,"subheadline":1469,"hide_from_overview":159,"related_articles":1524,"meta_title":1527,"meta_description":1530,"og_title":1534,"og_description":1535,"og_image":1536,"no_index":159},"Political TV Buys: A Digital Media Remix",{"id":1443,"type":9,"tags":1456,"lang":17,"slug":1450,"first_publication_date":1448,"last_publication_date":1383,"uid":1444,"link_type":161,"key":1457,"isBroken":159},[],"ba3ecf0f-efa8-41c0-9420-5bbe2a013d00",[1459],{"variation":25,"version":26,"items":1460,"primary":1461,"id":1509,"slice_type":130,"slice_label":8},[],{"form_id":1462,"hero_image":1463,"hero_video_url":8,"hero_headline":1464,"hero_description":1467,"headline":1471,"copy":1472,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1497,"link":1498,"mobile_hero_form_cta":8,"stats_headline":1499,"stats_description":1500,"stats_cards":1501,"form_headline":1502,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1503,"ty_content":1504,"pdf_link":1505,"below_form_text":1508},"6565bf0d-ffd3-4934-b847-cf11b016e14c",{},[1465],{"type":42,"text":1454,"spans":1466,"direction":49},[],[1468],{"type":52,"text":1469,"spans":1470,"direction":49},"How digital can make political TV buys smarter",[],[],[1473,1476,1479,1485,1488,1491,1494],{"type":52,"text":1474,"spans":1475},"When it comes to political advertising, every view counts. But if you are relying on traditional, linear TV strategies, up to 40% of potential voters will never see your message.",[],{"type":52,"text":1477,"spans":1478},"Rethinking the political advertiser’s playbook is a bipartisan issue – Republicans and Democrats alike are overindexing certain audiences and missing others entirely.  ",[],{"type":52,"text":1480,"spans":1481},"Our new report, The Political Media Remix: How digital can make political TV buys smarter, explores how the television viewing landscape has changed and why political advertisers need to adopt a more targeted, data-driven approach, with a focus on digital and connected TV, if they want to win races in 2022 and beyond.",[1482],{"start":1483,"end":1484,"type":48},16,89,{"type":52,"text":1486,"spans":1487},"The report is based on a comprehensive set of proprietary data of consumers’ actual consumption of political ads in multiple 2020 and 2021 races, and includes:",[],{"type":686,"text":1489,"spans":1490},"An analysis on how multiple 2021 campaigns not only fell short reaching audiences, but also created gaps in their exposures, reducing the effectiveness of campaign messaging",[],{"type":686,"text":1492,"spans":1493},"A look at how historical spending strategies have proven cost-prohibitive in today’s landscape",[],{"type":686,"text":1495,"spans":1496},"A revamped playbook for advertisers looking to fill in reach gaps for campaigns, using cutting-edge data and programmatic buying tactics",[],[],{"link_type":22},[],[],[],[],"The political media remix: how digital can make political TV buys smarter",[],{"link_type":114,"key":1506,"url":1507,"target":1163},"c650f93a-666b-4fa5-a66c-5d81c1ec7b35","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2023_US_Political_Assets\u002FMiQ_US_The-Political-Media-Remix_Report.pdf",[],"text_and_form$ec4b4004-9cfe-48fe-94a2-efe724fd2546",{},{"link_type":161},[],[],[],"2024-01-01",{"dimensions":1517,"alt":1503,"copyright":8,"url":1520,"id":1521,"edit":1522},{"width":1518,"height":1519},280,362,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7dcc5b3d-62fd-4d86-8a79-f5cec91717d2_The_Political_Media_remix-cover.png?auto=format,compress","ZICvPxUAACwA0Bqx",{"x":37,"y":37,"zoom":38,"background":39},{},[1525],{"article":1526},{"link_type":161},[1528],{"type":52,"text":1454,"spans":1529,"direction":49},[],[1531],{"type":52,"text":1480,"spans":1532,"direction":49},[1533],{"start":1483,"end":1484,"type":48},[],[],{},{"id":1538,"uid":1539,"url":8,"type":9,"href":1540,"tags":1541,"first_publication_date":1542,"last_publication_date":1543,"slugs":1544,"linked_documents":1545,"lang":17,"alternate_languages":1546,"data":1547},"Zxf52xoAAEIAxwJv","recession-marketing-reboot","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf52xoAAEIAxwJv%22%29+%5D%5D",[],"2024-10-22T20:40:35+0000","2026-01-22T10:15:12+0000",[1539],[],[],{"title":1548,"external_link":1549,"slices":1550,"author_name":8,"author_position":8,"author_description":8,"author_image":1590,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1591,"contact_formid":8,"contact_title":1592,"contact_description":1593,"contact_cta":8,"url_form_triggers":1594,"category":1347,"date":1595,"card_image":1596,"featured_image":1601,"subheadline":1561,"hide_from_overview":159,"related_articles":1602,"meta_title":1605,"meta_description":1609,"og_title":1612,"og_description":1616,"og_image":1619,"no_index":159},"Recession Marketing Reboot",{"link_type":22},[1551],{"variation":25,"version":26,"items":1552,"primary":1553,"id":1589,"slice_type":130,"slice_label":8},[],{"form_id":1554,"hero_image":1555,"hero_video_url":8,"hero_headline":1556,"hero_description":1559,"headline":1563,"copy":1564,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1577,"link":1578,"mobile_hero_form_cta":8,"stats_headline":1579,"stats_description":1580,"stats_cards":1581,"form_headline":1582,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1583,"ty_content":1584,"pdf_link":1585,"below_form_text":1588},"300953c7-75ae-4ff3-8bd1-62948d0af221",{},[1557],{"type":42,"text":1548,"spans":1558,"direction":49},[],[1560],{"type":52,"text":1561,"spans":1562,"direction":49},"How to thrive, not just survive, during times of economic uncertainty",[],[],[1565,1568,1571,1574],{"type":52,"text":1566,"spans":1567},"Whether it is economic uncertainty, market fluctuations, or a bonafide recession, marketers know their budget is the first thing on the chopping block when times get challenging. \n\nBut, is that the smartest strategy? Brands that continue marketing strategically during times of economic uncertainty drive significant gains in brand awareness, customer loyalty, and most important, sales.\n\nIt’s time to reboot recession marketing. In this ebook you’ll discover how:  \n",[],{"type":686,"text":1569,"spans":1570},"Recessions impact consumer segments differently, insights marketers can use to tailor their targeting and messaging strategies",[],{"type":686,"text":1572,"spans":1573},"Marketing during a recession can increase brand awareness, loyalty, and sales",[],{"type":686,"text":1575,"spans":1576},"The right media strategy can ensure your desired outcomes are met and prove ROI, even during economic uncertainty",[],[],{"link_type":22},[],[],[],[],"The recession marketing reboot",[],{"link_type":114,"key":1586,"url":1587,"target":1163},"b78e6296-7dc8-4981-8a65-8f48a5866f77","https:\u002F\u002F4784870.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F4784870\u002F2023_US_Recession%20Marketing%20Reboot%20ebook\u002FMiQ_US_Recession_Marketing_Reboot_ebook_2023.pdf?__hstc=246130139.e849b7829c791f9c06740f7c9bffb2e1.1693906053963.1699536271568.1699539831297.65&__hssc=246130139.9.1699539831297&__hsfp=3392896326&hsCtaTracking=bd85035a-472c-490e-9363-7323a1af216b%7C211f5a33-2f85-4b12-ba22-8dbaea93c606",[],"text_and_form$47db762a-c596-4ac3-9c7e-4dd7bfdc5673",{},{"link_type":161},[],[],[],"2023-12-01",{"dimensions":1597,"alt":1583,"copyright":8,"url":1598,"id":1599,"edit":1600},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cbd9d531ac2845a252348_MiQ_US_Recession_Marketing_Reboot_ebook_2023_Page_01.jpg?auto=format,compress","ZUy9nVMawoRaJSNI",{"x":37,"y":37,"zoom":38,"background":39},{},[1603],{"article":1604},{"link_type":161},[1606],{"type":52,"text":1607,"spans":1608},"Recession Marketing: Strategies for Tough Times",[],[1610],{"type":52,"text":1561,"spans":1611},[],[1613],{"type":52,"text":1614,"spans":1615},"The Recession Marketing Reboot",[],[1617],{"type":52,"text":1561,"spans":1618},[],{},{"id":1621,"uid":1622,"url":8,"type":9,"href":1623,"tags":1624,"first_publication_date":1625,"last_publication_date":929,"slugs":1626,"linked_documents":1627,"lang":17,"alternate_languages":1628,"data":1629},"Zxf7ghoAAE0AxwXP","can-your-youtube-spend-work-harder","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf7ghoAAE0AxwXP%22%29+%5D%5D",[],"2024-10-22T20:40:07+0000",[1622],[],[],{"title":1630,"external_link":1631,"slices":1632,"author_name":8,"author_position":8,"author_description":8,"author_image":1677,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1678,"contact_formid":8,"contact_title":1679,"contact_description":1680,"contact_cta":8,"url_form_triggers":1681,"category":1347,"date":1682,"card_image":1683,"featured_image":1689,"subheadline":1643,"hide_from_overview":159,"related_articles":1690,"meta_title":1693,"meta_description":1696,"og_title":1699,"og_description":1702,"og_image":1705,"no_index":159},"Can your YouTube spend work harder?",{"link_type":22},[1633],{"variation":25,"version":26,"items":1634,"primary":1635,"id":1676,"slice_type":130,"slice_label":8},[],{"form_id":1636,"hero_image":1637,"hero_video_url":8,"hero_headline":1638,"hero_description":1641,"headline":1645,"copy":1646,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1665,"link":1666,"mobile_hero_form_cta":8,"stats_headline":1667,"stats_description":1668,"stats_cards":1669,"form_headline":1670,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1630,"ty_content":1671,"pdf_link":1672,"below_form_text":1675},"57ebc4b7-03f3-4acb-a7a0-ae6d050a3d4c",{},[1639],{"type":42,"text":1630,"spans":1640,"direction":49},[],[1642],{"type":52,"text":1643,"spans":1644,"direction":49},"Maximising your YouTube campaign ROI with smarter data strategies.",[],[],[1647,1650,1653,1656,1659,1662],{"type":52,"text":1648,"spans":1649},"There are massive opportunities for doing better marketing on YouTube. Its massive reach, combined with other market-leading data sets including Automatic Content Recognition (ACR) data, channel and video lever data from the YouTube API, and more, means your YouTube campaigns can generate incredible ROI – when done right. But how can you get the most out of your YouTube spend and bridge the gap between traditional linear TV and display advertising?",[],{"type":52,"text":1651,"spans":1652},"Read our ebook to learn more about:",[],{"type":686,"text":1654,"spans":1655},"How to reach more of the right audience on YouTube",[],{"type":686,"text":1657,"spans":1658},"How to understand your audience, whatever screen they’re on",[],{"type":686,"text":1660,"spans":1661},"Why you don’t have to settle for vague insight and measurement",[],{"type":686,"text":1663,"spans":1664},"Ways you can make your YouTube spend go further",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":1673,"url":1674,"target":1163},"a195d62f-3827-4a04-acb0-f5a304e2a84d","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2022-UK-YouTube-Ebook\u002FMiQ_UK_Can-Your-YouTube-Spend-Work-Harder.pdf",[],"text_and_form$15a0db9f-35a9-47e0-9eb8-f98079d67b8d",{},{"link_type":161},[],[],[],"2023-11-01",{"dimensions":1684,"alt":8,"copyright":8,"url":1686,"id":1687,"edit":1688},{"width":1518,"height":1685},365,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654b83590b105250cf53ea55_Youtubeebook_Socialadsizes_websitelandingpage_a.png?auto=format,compress","ZUuDWQsQUlDPU-pV",{"x":37,"y":37,"zoom":38,"background":39},{},[1691],{"article":1692},{"link_type":161},[1694],{"type":52,"text":1630,"spans":1695},[],[1697],{"type":52,"text":1643,"spans":1698},[],[1700],{"type":52,"text":1630,"spans":1701},[],[1703],{"type":52,"text":1643,"spans":1704},[],{},{"id":1707,"uid":1708,"url":8,"type":9,"href":1709,"tags":1710,"first_publication_date":1711,"last_publication_date":1712,"slugs":1713,"linked_documents":1714,"lang":17,"alternate_languages":1715,"data":1716},"Zxf01hoAAEkAxvh6","agents-of-change","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf01hoAAEkAxvh6%22%29+%5D%5D",[],"2024-10-22T20:41:13+0000","2026-01-22T10:15:13+0000",[1708],[],[],{"title":1717,"external_link":1718,"slices":1721,"author_name":8,"author_position":8,"author_description":8,"author_image":1766,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1767,"contact_formid":8,"contact_title":1768,"contact_description":1769,"contact_cta":8,"url_form_triggers":1770,"category":1347,"date":1771,"card_image":1772,"featured_image":1779,"subheadline":1732,"hide_from_overview":159,"related_articles":1780,"meta_title":1783,"meta_description":1787,"og_title":1791,"og_description":1792,"og_image":1793,"no_index":159},"Agents of Change",{"id":1707,"type":9,"tags":1719,"lang":17,"slug":1708,"first_publication_date":1711,"last_publication_date":1712,"uid":1708,"link_type":161,"key":1720,"isBroken":159},[],"1e5bd2dd-fb01-46f8-b3dc-2b7d93655c42",[1722],{"variation":25,"version":26,"items":1723,"primary":1724,"id":1765,"slice_type":130,"slice_label":8},[],{"form_id":1725,"hero_image":1726,"hero_video_url":8,"hero_headline":1727,"hero_description":1730,"headline":1734,"copy":1735,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1754,"link":1755,"mobile_hero_form_cta":8,"stats_headline":1756,"stats_description":1757,"stats_cards":1758,"form_headline":1759,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1717,"ty_content":1760,"pdf_link":1761,"below_form_text":1764},"9cc0d536-94b3-4274-bdb3-fba69b128c6b",{},[1728],{"type":42,"text":1717,"spans":1729,"direction":49},[],[1731],{"type":52,"text":1732,"spans":1733,"direction":49},"Shaping the future of Advanced TV advertising",[],[],[1736,1739,1742,1745,1748,1751],{"type":52,"text":1737,"spans":1738},"Silos exist in every area of our industry and it’s no different when it comes to Advanced TV. Traditional TV buyers and digital and programmatic specialists have long been living in different worlds, divided by different languages, different priorities and cultures. This is where the Agents of Change report comes in.\nWe spoke with five strong, innovative leaders in the space to learn more about:",[],{"type":686,"text":1740,"spans":1741},"What you can do to bridge the gap between the traditional TV and digital TV world",[],{"type":686,"text":1743,"spans":1744},"How industry leaders in this space are dealing with the fragmented Advanced TV market",[],{"type":686,"text":1746,"spans":1747},"Which common goals and touchpoints exist for traditional and digital TV experts",[],{"type":686,"text":1749,"spans":1750},"The importance of breaking down these silos and how to do that",[],{"type":686,"text":1752,"spans":1753},"How Advanced TV is helping to democratise TV advertising",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":1762,"url":1763,"target":1163},"6fd35bd5-f641-480f-be4d-59091c63e01c","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2022-UK_Agents-of-Change\u002FMiQ_UK_Agents-of-Change.pdf",[],"text_and_form$2f4b51e4-f47b-4211-89a2-019ef1e35a22",{},{"link_type":161},[],[],[],"2023-10-01",{"dimensions":1773,"alt":8,"copyright":8,"url":1776,"id":1777,"edit":1778},{"width":1774,"height":1775},1167,1521,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654a5c370b105250cf53e852_Agents_of_change_cover-1-.jpg?auto=format,compress","ZUpcNwsQUlDPU-hS",{"x":37,"y":37,"zoom":38,"background":39},{},[1781],{"article":1782},{"link_type":161},[1784],{"type":52,"text":1785,"spans":1786,"direction":49},"Agents of Change: Driving Industry Evolution",[],[1788],{"type":52,"text":1789,"spans":1790,"direction":49},"Shaping the future of Advanced TV advertising.",[],[],[],{},{"id":1795,"uid":1796,"url":8,"type":9,"href":1797,"tags":1798,"first_publication_date":1799,"last_publication_date":1712,"slugs":1800,"linked_documents":1802,"lang":17,"alternate_languages":1803,"data":1804},"Zxf49RoAAD8AxwCV","channelizing-the-power-of-ctv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf49RoAAD8AxwCV%22%29+%5D%5D",[],"2024-10-22T20:40:50+0000",[1801],"harnessing-the-power-of-ctv",[],[],{"title":1805,"external_link":1806,"slices":1809,"author_name":8,"author_position":8,"author_description":8,"author_image":1858,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1859,"contact_formid":8,"contact_title":1860,"contact_description":1861,"contact_cta":8,"url_form_triggers":1862,"category":464,"date":1863,"card_image":1864,"featured_image":1871,"subheadline":1820,"hide_from_overview":159,"related_articles":1872,"meta_title":1875,"meta_description":1878,"og_title":1881,"og_description":1882,"og_image":1883,"no_index":159},"Harnessing the Power of CTV",{"id":1795,"type":9,"tags":1807,"lang":17,"slug":1801,"first_publication_date":1799,"last_publication_date":1712,"uid":1796,"link_type":161,"key":1808,"isBroken":159},[],"7009ce14-72e6-43ba-babe-df0012b0b5bb",[1810],{"variation":25,"version":26,"items":1811,"primary":1812,"id":1857,"slice_type":130,"slice_label":8},[],{"form_id":1813,"hero_image":1814,"hero_video_url":8,"hero_headline":1815,"hero_description":1818,"headline":1822,"copy":1823,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1845,"link":1846,"mobile_hero_form_cta":8,"stats_headline":1847,"stats_description":1848,"stats_cards":1849,"form_headline":1850,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1851,"ty_content":1852,"pdf_link":1853,"below_form_text":1856},"75ce12a8-e272-4839-933e-bc4808af7e5a",{},[1816],{"type":42,"text":1805,"spans":1817,"direction":49},[],[1819],{"type":52,"text":1820,"spans":1821,"direction":49},"Insights from India’s first brand lift study on Connected TV",[],[],[1824,1827,1830,1833,1836,1839,1842],{"type":52,"text":1825,"spans":1826},"India is one of the fastest growing advertising markets in the world with a large young population, surging video consumption, diverse vernacular content and low cost of data. ",[],{"type":52,"text":1828,"spans":1829},"Connected TV presents a huge opportunity for brands to reach cord cutters, engage and influence audiences across streaming platforms and calibrate their campaigns to drive better brand performance. We partnered with Havas and Samsung Ads to measure the brand impact of our CTV campaign via a brand lift study.",[],{"type":52,"text":1831,"spans":1832},"Download this study to to find out: ",[],{"type":686,"text":1834,"spans":1835},"The Connected TV opportunity for advertisers in India",[],{"type":686,"text":1837,"spans":1838},"How we helped a global homeware brand boost performance with our unified CTV and OTT approach ",[],{"type":686,"text":1840,"spans":1841},"The methodology, design and results of our brand lift study",[],{"type":686,"text":1843,"spans":1844},"Impact of our CTV campaign on key brand metrics",[],[],{"link_type":22},[],[],[],[],"Channelizing the power of CTV",[],{"link_type":114,"key":1854,"url":1855,"target":1163},"4c5e4e44-176e-40bb-bad9-01f99a0689a2","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FPlaybooks\u002F2027_CTV%20Ebook%20Part%202_IN%20(3).pdf",[],"text_and_form$03aca51b-a5b1-42bb-9a07-2840e3b1f358",{},{"link_type":161},[],[],[],"2023-09-01",{"dimensions":1865,"alt":1851,"copyright":8,"url":1868,"id":1869,"edit":1870},{"width":1866,"height":1867},497,644,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F3bd4bc5b-31b0-46cc-ba70-4e15131baf24_IN-MiQ-Connected-TV-Brand-Lift-report-cover.png?auto=format,compress","ZICs_xUAACwA0BAf",{"x":37,"y":37,"zoom":38,"background":39},{},[1873],{"article":1874},{"link_type":161},[1876],{"type":52,"text":1805,"spans":1877,"direction":49},[],[1879],{"type":52,"text":1820,"spans":1880,"direction":49},[],[],[],{},{"id":1885,"uid":1886,"url":8,"type":9,"href":1887,"tags":1888,"first_publication_date":1889,"last_publication_date":1890,"slugs":1891,"linked_documents":1893,"lang":17,"alternate_languages":1894,"data":1895},"Zxf5NBoAAE0AxwEW","sustainability","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5NBoAAE0AxwEW%22%29+%5D%5D",[],"2024-10-22T20:40:46+0000","2026-01-22T10:15:11+0000",[1892],"sustainability-performance-reprogrammed",[],[],{"title":1896,"external_link":1897,"slices":1900,"author_name":8,"author_position":8,"author_description":8,"author_image":1949,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":1950,"contact_formid":8,"contact_title":1951,"contact_description":1952,"contact_cta":8,"url_form_triggers":1953,"category":1347,"date":1954,"card_image":1955,"featured_image":1962,"subheadline":1911,"hide_from_overview":159,"related_articles":1963,"meta_title":1966,"meta_description":1970,"og_title":1974,"og_description":1975,"og_image":1976,"no_index":159},"Sustainability: Performance Reprogrammed",{"id":1885,"type":9,"tags":1898,"lang":17,"slug":1892,"first_publication_date":1889,"last_publication_date":1890,"uid":1886,"link_type":161,"key":1899,"isBroken":159},[],"26c0ab9b-7d44-429d-87fc-849a1ad3e7df",[1901],{"variation":25,"version":26,"items":1902,"primary":1903,"id":1948,"slice_type":130,"slice_label":8},[],{"form_id":1904,"hero_image":1905,"hero_video_url":8,"hero_headline":1906,"hero_description":1909,"headline":1913,"copy":1914,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":1933,"link":1934,"mobile_hero_form_cta":8,"stats_headline":1935,"stats_description":1936,"stats_cards":1937,"form_headline":1938,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":1939,"ty_content":1940,"pdf_link":1944,"below_form_text":1947},"f796a331-8490-4748-88bb-dea696a4ce57",{},[1907],{"type":42,"text":1896,"spans":1908,"direction":49},[],[1910],{"type":52,"text":1911,"spans":1912,"direction":49},"Part 1: Sustainability",[],[],[1915,1918,1921,1924,1927,1930],{"type":52,"text":1916,"spans":1917},"Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.",[],{"type":52,"text":1919,"spans":1920},"In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. We’ve set off on a mission to understand how to minimize these emissions by standardizing measurement.  In this short ebook, you’ll learn:",[],{"type":686,"text":1922,"spans":1923},"What makes media sustainable ",[],{"type":686,"text":1925,"spans":1926},"Terms you need to know about the sustainable ad world",[],{"type":686,"text":1928,"spans":1929},"What’s measured, benchmarks, Green Scores, and more",[],{"type":686,"text":1931,"spans":1932},"How to improve sustainability now ",[],[],{"link_type":22},[],[],[],[],"Performance, re-programmed for people",[1941],{"type":52,"text":1942,"spans":1943},"We’ve emailed you the download link for Performance, re-programmed for people, you can also download the study below.\nWant more like this? Scroll down for some related content.",[],{"link_type":114,"key":1945,"url":1946,"target":1163},"b1eac798-07c0-4c02-8b76-17fd365a14b2","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2022_Future_Shaping_Programmatic\u002FMiQ_GL_Performance_Reprogrammed_For_People_Part1_Sustainability_Ebook.pdf",[],"text_and_form$26d11424-41d4-4a2c-ac6c-723a009c3438",{},{"link_type":161},[],[],[],"2023-01-01",{"dimensions":1956,"alt":8,"copyright":8,"url":1959,"id":1960,"edit":1961},{"width":1957,"height":1958},562,727,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654ca46d531ac2845a2522dd_Sustainability_cover.png?auto=format,compress","ZUykbVMawoRaJSLd",{"x":37,"y":37,"zoom":38,"background":39},{},[1964],{"article":1965},{"link_type":161},[1967],{"type":52,"text":1968,"spans":1969,"direction":49},"Reprogramming Performance for Greater Sustainability",[],[1971],{"type":52,"text":1972,"spans":1973,"direction":49},"Part 1: Sustainability \nPreparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.",[],[],[],{},{"id":1978,"uid":1979,"url":8,"type":9,"href":1980,"tags":1981,"first_publication_date":1982,"last_publication_date":1983,"slugs":1984,"linked_documents":1986,"lang":17,"alternate_languages":1987,"data":1988},"Zxf5fxoAAEgAxwGy","the-future-is-biddable","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5fxoAAEgAxwGy%22%29+%5D%5D",[],"2024-10-22T20:40:41+0000","2026-01-22T10:15:10+0000",[1985],"the-future-of-biddable-media",[],[],{"title":1989,"external_link":1990,"slices":1991,"author_name":8,"author_position":8,"author_description":8,"author_image":2055,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2056,"contact_formid":8,"contact_title":2057,"contact_description":2058,"contact_cta":8,"url_form_triggers":2059,"category":1347,"date":2060,"card_image":2061,"featured_image":2068,"subheadline":2002,"hide_from_overview":159,"related_articles":2069,"meta_title":2072,"meta_description":2076,"og_title":2079,"og_description":2082,"og_image":2085,"no_index":159},"The Future of Biddable Media",{"link_type":22},[1992],{"variation":25,"version":26,"items":1993,"primary":1994,"id":2054,"slice_type":130,"slice_label":8},[],{"form_id":1995,"hero_image":1996,"hero_video_url":8,"hero_headline":1997,"hero_description":2000,"headline":2004,"copy":2005,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2042,"link":2043,"mobile_hero_form_cta":8,"stats_headline":2044,"stats_description":2045,"stats_cards":2046,"form_headline":2047,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2048,"ty_content":2049,"pdf_link":2050,"below_form_text":2053},"f261e46d-d5be-4340-b204-6d22a778348e",{},[1998],{"type":42,"text":1989,"spans":1999,"direction":49},[],[2001],{"type":52,"text":2002,"spans":2003,"direction":49},"The state of programmatic advertising in 2022 and the trends that will define the future",[],[],[2006,2009,2012,2015,2018,2024,2027,2030,2033,2036,2039],{"type":52,"text":2007,"spans":2008},"Soon, every media impression will be bought or informed by addressable tactics. ",[],{"type":52,"text":2010,"spans":2011},"It’s just a matter of time before every marketer is measuring data and performance in clean rooms. ",[],{"type":52,"text":2013,"spans":2014},"Within a few years, every consumer will be both anonymous and targetable.",[],{"type":52,"text":2016,"spans":2017},"With all of that in mind, now is the right time to look ahead and assess where the industry is and where it is headed – and most importantly, what these changes and trends in programmatic mean for marketers now and in the future.",[],{"type":52,"text":2019,"spans":2020},"That’s what we explore in our new report, The future is biddable: Programmatic trends for 2022. Via a survey of industry veterans, we break down key takeaways and action items for today’s marketers, to ensure you can effectively plan for this year and beyond.",[2021],{"start":2022,"end":2023,"type":48},42,95,{"type":52,"text":2025,"spans":2026},"Read our new report to find out:",[],{"type":686,"text":2028,"spans":2029},"What’s fueling the rise of programmatic spend across all channels, and how to incorporate new products and formats into a comprehensive strategy",[],{"type":686,"text":2031,"spans":2032},"What changing consumer behaviors mean for marketers experimenting with omnichannel campaigns",[],{"type":686,"text":2034,"spans":2035},"Why measurement, optimization and identity resolution are three of the top challenges facing marketers running omnichannel campaigns – and why clean rooms are the strongest solutions",[],{"type":686,"text":2037,"spans":2038},"How to mature your CTV strategy so it’s not treated as a silo",[],{"type":686,"text":2040,"spans":2041},"How to put these industry changes and trends to work for you as you prepare for the months and years ahead",[],[],{"link_type":22},[],[],[],[],"The future is biddable",[],{"link_type":114,"key":2051,"url":2052,"target":1163},"794782b4-04b7-4790-85fb-bf04d90e2897","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002FMiQ_TheFutureIsBiddable_US.pdf",[],"text_and_form$abe6aea8-a0cb-4288-83b3-a5ab3356de22",{},{"link_type":161},[],[],[],"2022-12-01",{"dimensions":2062,"alt":8,"copyright":8,"url":2065,"id":2066,"edit":2067},{"width":2063,"height":2064},540,699,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cbdc8531ac2845a252349_TheFutureisbiddablecover.png?auto=format,compress","ZUy9yFMawoRaJSNJ",{"x":37,"y":37,"zoom":38,"background":39},{},[2070],{"article":2071},{"link_type":161},[2073],{"type":52,"text":2074,"spans":2075},"Biddable Media: Future Trends and Insights",[],[2077],{"type":52,"text":2002,"spans":2078},[],[2080],{"type":52,"text":2048,"spans":2081},[],[2083],{"type":52,"text":2002,"spans":2084},[],{},{"id":2087,"uid":2088,"url":8,"type":9,"href":2089,"tags":2090,"first_publication_date":2091,"last_publication_date":1712,"slugs":2092,"linked_documents":2094,"lang":17,"alternate_languages":2095,"data":2096},"Zxf0-BoAAE4Axvi-","getting-the-most-out-of-youtube","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf0-BoAAE4Axvi-%22%29+%5D%5D",[],"2024-10-22T20:41:12+0000",[2093],"maximizing-youtube-performance",[],[],{"title":2097,"external_link":2098,"slices":2099,"author_name":8,"author_position":8,"author_description":8,"author_image":2148,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2149,"contact_formid":8,"contact_title":2150,"contact_description":2151,"contact_cta":8,"url_form_triggers":2152,"category":1347,"date":2153,"card_image":2154,"featured_image":2161,"subheadline":2110,"hide_from_overview":159,"related_articles":2162,"meta_title":2165,"meta_description":2169,"og_title":2172,"og_description":2176,"og_image":2179,"no_index":159},"Maximizing YouTube Performance",{"link_type":22},[2100],{"variation":25,"version":26,"items":2101,"primary":2102,"id":2147,"slice_type":130,"slice_label":8},[],{"form_id":2103,"hero_image":2104,"hero_video_url":8,"hero_headline":2105,"hero_description":2108,"headline":2112,"copy":2113,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2135,"link":2136,"mobile_hero_form_cta":8,"stats_headline":2137,"stats_description":2138,"stats_cards":2139,"form_headline":2140,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2141,"ty_content":2142,"pdf_link":2143,"below_form_text":2146},"d591c5d4-4e1f-4486-aa36-67f50a3b9786",{},[2106],{"type":42,"text":2097,"spans":2107,"direction":49},[],[2109],{"type":52,"text":2110,"spans":2111,"direction":49},"How to make sense of your data and get more out of your spend",[],[],[2114,2117,2120,2123,2126,2129,2132],{"type":52,"text":2115,"spans":2116},"YouTube is the world’s most popular video hosting platform and second-most popular search engine and social media platform.",[],{"type":52,"text":2118,"spans":2119},"According to Google, 6 out of 10 people prefer online video platforms to live TV. And YouTube rakes in 42% of the amount of ad revenue that ALL linear TV does across all networks and channels.",[],{"type":52,"text":2121,"spans":2122},"In this short ebook, you’ll discover how you can get the most out of your YouTube spend and bridge the gap between traditional linear TV and display advertising. ",[],{"type":52,"text":2124,"spans":2125},"Included in the ebook: ",[],{"type":686,"text":2127,"spans":2128},"TV and YouTube are more similar than you think, and getting the most value out of each channel requires a unified strategy.",[],{"type":686,"text":2130,"spans":2131},"There is a plethora of data available from YouTube, but knowing how to get it and what to do with it is a major challenge for marketers.",[],{"type":686,"text":2133,"spans":2134},"How you can use YouTube API data to get more out of your spend on the platform and connect those insights to the rest of your strategy.",[],[],{"link_type":22},[],[],[],[],"Getting the most out of YouTube",[],{"link_type":114,"key":2144,"url":2145,"target":1163},"c4d2e907-6bf3-4a59-b0f0-e10ca3112d35","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20TV%20is%20more%20than%20TV%20-%20Global\u002FMiQ%20-%20TV%20is%20more%20than%20TV%20-%20Getting%20the%20most%20out%20of%20YouTube.pdf",[],"text_and_form$4a6fe03b-bf6a-4890-a626-d28ac23385de",{},{"link_type":161},[],[],[],"2022-11-01",{"dimensions":2155,"alt":8,"copyright":8,"url":2158,"id":2159,"edit":2160},{"width":2156,"height":2157},384,496,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cefdb531ac2845a2523cf_Thumbnails-1.png?auto=format,compress","ZUzv21MawoRaJSPP",{"x":37,"y":37,"zoom":38,"background":39},{},[2163],{"article":2164},{"link_type":161},[2166],{"type":52,"text":2167,"spans":2168},"Maximizing Performance on YouTube: Expert Tips",[],[2170],{"type":52,"text":2110,"spans":2171},[],[2173],{"type":52,"text":2174,"spans":2175},"Getting the Most Out of YouTube",[],[2177],{"type":52,"text":2110,"spans":2178},[],{},{"id":2181,"uid":2182,"url":8,"type":9,"href":2183,"tags":2184,"first_publication_date":2185,"last_publication_date":2186,"slugs":2187,"linked_documents":2189,"lang":17,"alternate_languages":2190,"data":2191},"Zxf50hoAAEYAxwJc","ev-persona-report","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf50hoAAEYAxwJc%22%29+%5D%5D",[],"2024-10-22T20:40:36+0000","2026-01-22T10:15:08+0000",[2188],"electric-vehicle-shopper-insights",[],[],{"title":2192,"external_link":2193,"slices":2194,"author_name":8,"author_position":8,"author_description":8,"author_image":2245,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2246,"contact_formid":8,"contact_title":2247,"contact_description":2248,"contact_cta":8,"url_form_triggers":2249,"category":1347,"date":2250,"card_image":2251,"featured_image":2256,"subheadline":2205,"hide_from_overview":159,"related_articles":2257,"meta_title":2260,"meta_description":2264,"og_title":2267,"og_description":2270,"og_image":2273,"no_index":159},"Electric Vehicle Shopper Insights",{"link_type":22},[2195],{"variation":25,"version":26,"items":2196,"primary":2197,"id":2244,"slice_type":130,"slice_label":8},[],{"form_id":2198,"hero_image":2199,"hero_video_url":8,"hero_headline":2200,"hero_description":2203,"headline":2207,"copy":2208,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2232,"link":2233,"mobile_hero_form_cta":8,"stats_headline":2234,"stats_description":2235,"stats_cards":2236,"form_headline":2237,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2238,"ty_content":2239,"pdf_link":2240,"below_form_text":2243},"71cacdc1-7b69-4dba-afb4-44a3a217c507",{},[2201],{"type":42,"text":2192,"spans":2202,"direction":49},[],[2204],{"type":52,"text":2205,"spans":2206,"direction":49},"How data-driven buyer personas help you get more mileage from your EV advertising",[],[],[2209,2212,2215,2218,2221,2224,2227,2229],{"type":52,"text":2210,"spans":2211},"More and more Americans are ready to make their next car an electric vehicle. In the first half of 2022, EV sales shot up by 60%, and is expected to continue its rise with 29% YoY growth in the next 5-10 years. ",[],{"type":52,"text":2213,"spans":2214},"EV is a massive opportunity for automotive advertisers. But, before you race to reach these new buyers . . . how well do you know EV shoppers? ",[],{"type":52,"text":2216,"spans":2217},"Included in this report:",[],{"type":686,"text":2219,"spans":2220},"Current EV market landscape and advertising opportunities",[],{"type":686,"text":2222,"spans":2223},"New data that reveals 3 distinct EV customer personas",[],{"type":686,"text":2225,"spans":2226},"How custom EV personas can help you target and engage your ideal buyer",[],{"type":52,"text":547,"spans":2228},[],{"type":52,"text":2230,"spans":2231},"Learn how leveraging custom personas informs and influences more personalized and relevant brand experiences for your EV buyers.",[],[],{"link_type":22},[],[],[],[],"Understanding Electric Vehicle Shoppers",[],{"link_type":114,"key":2241,"url":2242,"target":1163},"20389414-aa42-4500-ba5c-ec04b1ddc908","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FMiQ_Understanding_the_Electric_Vehicle_Shopper_2022.pdf",[],"text_and_form$3fd10192-9acd-4449-a9cb-fc8334d82aa3",{},{"link_type":161},[],[],[],"2022-10-01",{"dimensions":2252,"alt":8,"copyright":8,"url":2253,"id":2254,"edit":2255},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654b99da531ac2845a2520b9_MiQ_EV_Auto-cover.png?auto=format,compress","ZUuZ2lMawoRaJSC5",{"x":37,"y":37,"zoom":38,"background":39},{},[2258],{"article":2259},{"link_type":161},[2261],{"type":52,"text":2262,"spans":2263},"Insights into Electric Vehicle Shoppers",[],[2265],{"type":52,"text":2205,"spans":2266},[],[2268],{"type":52,"text":2238,"spans":2269},[],[2271],{"type":52,"text":2205,"spans":2272},[],{},{"id":2275,"uid":2276,"url":8,"type":9,"href":2277,"tags":2278,"first_publication_date":1542,"last_publication_date":1203,"slugs":2279,"linked_documents":2281,"lang":17,"alternate_languages":2282,"data":2283},"Zxf54BoAAEUAxwJ5","now-next-later","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf54BoAAEUAxwJ5%22%29+%5D%5D",[],[2280],"identity-now-next-later",[],[],{"title":2284,"external_link":2285,"slices":2288,"author_name":8,"author_position":8,"author_description":8,"author_image":2334,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2335,"contact_formid":8,"contact_title":2336,"contact_description":2337,"contact_cta":8,"url_form_triggers":2338,"category":2339,"date":2340,"card_image":2341,"featured_image":2347,"subheadline":2299,"hide_from_overview":159,"related_articles":2348,"meta_title":2351,"meta_description":2354,"og_title":2357,"og_description":2358,"og_image":2359,"no_index":159},"Identity: Now, Next, Later",{"id":2275,"type":9,"tags":2286,"lang":17,"slug":2280,"first_publication_date":1542,"last_publication_date":1203,"uid":2276,"link_type":161,"key":2287,"isBroken":159},[],"a4c33a08-e970-4d80-ae4d-54665257b99c",[2289],{"variation":25,"version":26,"items":2290,"primary":2291,"id":2333,"slice_type":130,"slice_label":8},[],{"form_id":2292,"hero_image":2293,"hero_video_url":8,"hero_headline":2294,"hero_description":2297,"headline":2301,"copy":2302,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2321,"link":2322,"mobile_hero_form_cta":8,"stats_headline":2323,"stats_description":2324,"stats_cards":2325,"form_headline":2326,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2327,"ty_content":2328,"pdf_link":2329,"below_form_text":2332},"b9ab5186-d809-4e87-bc1d-b50b785d7e11",{},[2295],{"type":42,"text":2284,"spans":2296,"direction":49},[],[2298],{"type":52,"text":2299,"spans":2300,"direction":49},"The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.",[],[],[2303,2306,2309,2312,2315,2318],{"type":52,"text":2304,"spans":2305},"All that Google’s recent announcement really does is give us all more time to get it right.",[],{"type":52,"text":2307,"spans":2308},"So, what should your next 18 months look like when it comes to be ready to go cookie free?",[],{"type":52,"text":2310,"spans":2311},"In this short ebook, you’ll find out:",[],{"type":686,"text":2313,"spans":2314},"What you can do right now to start strengthening the range of cookieless tools available for your digital campaigns",[],{"type":686,"text":2316,"spans":2317},"What you’ll need to be thinking about and testing in the first half of 2022",[],{"type":686,"text":2319,"spans":2320},"What we still don’t know about the tools and tech in the Privacy Sandbox – and when we should find out.",[],[],{"link_type":22},[],[],[],[],"Identity: Now, next, later",[],{"link_type":114,"key":2330,"url":2331,"target":1163},"fdef9370-4aab-44de-8eb1-b94ffb7d340d","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20Identity\u002FIdentity%20-%20Now%2c%20next%2c%20later.pdf",[],"text_and_form$8e12260c-56ff-4b67-8a70-9faaa2f466c0",{},{"link_type":161},[],[],[],"Identity","2022-09-01",{"dimensions":2342,"alt":2327,"copyright":8,"url":2344,"id":2345,"edit":2346},{"width":351,"height":2343},1553,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fb73c277b-a0d0-4d40-9912-d2e873f05ee1_Identity_Ebook_3_Cover-1200x1553.jpeg?auto=format,compress","ZICy2hUAACsA0Chk",{"x":37,"y":37,"zoom":38,"background":1429},{},[2349],{"article":2350},{"link_type":161},[2352],{"type":52,"text":2284,"spans":2353,"direction":49},[],[2355],{"type":52,"text":2299,"spans":2356,"direction":49},[],[],[],{},{"id":2361,"uid":2362,"url":8,"type":9,"href":2363,"tags":2364,"first_publication_date":2365,"last_publication_date":2366,"slugs":2367,"linked_documents":2369,"lang":17,"alternate_languages":2370,"data":2371},"Zxf72RoAAE4AxwZ9","identity-4","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf72RoAAE4AxwZ9%22%29+%5D%5D",[],"2024-10-22T20:40:01+0000","2026-01-22T10:15:15+0000",[2368],"goodbye-cookies-future-of-identity",[],[],{"title":2372,"external_link":2373,"slices":2376,"author_name":8,"author_position":8,"author_description":8,"author_image":2425,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2426,"contact_formid":8,"contact_title":2427,"contact_description":2428,"contact_cta":8,"url_form_triggers":2429,"category":2339,"date":2430,"card_image":2431,"featured_image":2436,"subheadline":2387,"hide_from_overview":159,"related_articles":2437,"meta_title":2440,"meta_description":2444,"og_title":2447,"og_description":2450,"og_image":2453,"no_index":159},"Goodbye Cookies: Future of Identity",{"id":2361,"type":9,"tags":2374,"lang":17,"slug":2368,"first_publication_date":2365,"last_publication_date":2366,"uid":2362,"link_type":161,"key":2375,"isBroken":159},[],"2fc4a69a-8fc5-4261-a353-184c266cb9a2",[2377],{"variation":25,"version":26,"items":2378,"primary":2379,"id":2424,"slice_type":130,"slice_label":8},[],{"form_id":2380,"hero_image":2381,"hero_video_url":8,"hero_headline":2382,"hero_description":2385,"headline":2389,"copy":2390,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2412,"link":2413,"mobile_hero_form_cta":8,"stats_headline":2414,"stats_description":2415,"stats_cards":2416,"form_headline":2417,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2418,"ty_content":2419,"pdf_link":2420,"below_form_text":2423},"008c9a49-29cc-4978-8028-cf2b7f1596e7",{},[2383],{"type":42,"text":2372,"spans":2384,"direction":49},[],[2386],{"type":52,"text":2387,"spans":2388,"direction":49},"Crisis, what crisis? How will programmatic audience planning change?",[],[],[2391,2394,2397,2400,2403,2406,2409],{"type":52,"text":2392,"spans":2393},"In the cookieless future, planning is going to look pretty different and now is the time to start thinking about other options.",[],{"type":52,"text":2395,"spans":2396},"But the good news is, that with the right data partnerships, technology, and data science expertise, the future of programmatic planning is bright.",[],{"type":52,"text":2398,"spans":2399},"That’s what we cover in the final ebook in our ‘Identity’ series.",[],{"type":52,"text":2401,"spans":2402},"Read the ebook, to find out:",[],{"type":686,"text":2404,"spans":2405},"How to strengthen programmatic planning frameworks when cookies go away",[],{"type":686,"text":2407,"spans":2408},"What the options will be to identify audiences before your campaign begins",[],{"type":686,"text":2410,"spans":2411},"What the new data science techniques are that can be used to build intelligent campaigns",[],[],{"link_type":22},[],[],[],[],"Identity: Goodbye cookies, hello future",[],{"link_type":114,"key":2421,"url":2422,"target":1163},"469fb3a5-c397-426d-b6f0-36550a11840e","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2022%20-%20Identity\u002FIdentity_Ebook-4_Goodbye-Cookies.pdf",[],"text_and_form$c65ede40-2354-48e9-ac40-2c320e2d090e",{},{"link_type":161},[],[],[],"2022-08-01",{"dimensions":2432,"alt":8,"copyright":8,"url":2433,"id":2434,"edit":2435},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cbd56531ac2845a252347_Identity_Goodbye_Cookies-Hello_future.jpg?auto=format,compress","ZUy9VlMawoRaJSNH",{"x":37,"y":37,"zoom":38,"background":39},{},[2438],{"article":2439},{"link_type":161},[2441],{"type":52,"text":2442,"spans":2443,"direction":49},"Future of Identity Post-Cookies",[],[2445],{"type":52,"text":2387,"spans":2446,"direction":49},[],[2448],{"type":52,"text":2418,"spans":2449,"direction":49},[],[2451],{"type":52,"text":2387,"spans":2452,"direction":49},[],{},{"id":2455,"uid":2456,"url":8,"type":9,"href":2457,"tags":2458,"first_publication_date":1711,"last_publication_date":2459,"slugs":2460,"linked_documents":2461,"lang":17,"alternate_languages":2462,"data":2463},"Zxf0uBoAAEkAxvhA","identity-crisis-what-crisis","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf0uBoAAEkAxvhA%22%29+%5D%5D",[],"2026-01-22T10:15:07+0000",[2456],[],[],{"title":2464,"external_link":2465,"slices":2468,"author_name":8,"author_position":8,"author_description":8,"author_image":2514,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2515,"contact_formid":8,"contact_title":2516,"contact_description":2517,"contact_cta":8,"url_form_triggers":2518,"category":2339,"date":2519,"card_image":2520,"featured_image":2527,"subheadline":2479,"hide_from_overview":159,"related_articles":2528,"meta_title":2531,"meta_description":2535,"og_title":2538,"og_description":2539,"og_image":2540,"no_index":159},"Identity Crisis: What Crisis?",{"id":2455,"type":9,"tags":2466,"lang":17,"slug":2456,"first_publication_date":1711,"last_publication_date":2459,"uid":2456,"link_type":161,"key":2467,"isBroken":159},[],"a70c307b-d6dd-4b76-bdd0-33f84be6a120",[2469],{"variation":25,"version":26,"items":2470,"primary":2471,"id":2513,"slice_type":130,"slice_label":8},[],{"form_id":2472,"hero_image":2473,"hero_video_url":8,"hero_headline":2474,"hero_description":2477,"headline":2481,"copy":2482,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2501,"link":2502,"mobile_hero_form_cta":8,"stats_headline":2503,"stats_description":2504,"stats_cards":2505,"form_headline":2506,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2507,"ty_content":2508,"pdf_link":2509,"below_form_text":2512},"54278df5-0749-4f67-8364-ac662b14d2b2",{},[2475],{"type":42,"text":2464,"spans":2476,"direction":49},[],[2478],{"type":52,"text":2479,"spans":2480,"direction":49},"What marketers need to know about the changing world of identity",[],[],[2483,2486,2489,2492,2495,2498],{"type":52,"text":2484,"spans":2485},"We’re currently in the midst of the biggest shift in the way digital advertising works since it was invented. And that’s all because of what’s changing in the world of identity.",[],{"type":52,"text":2487,"spans":2488},"For marketers, staying on top of the changes, understanding the evolving solutions, and knowing how it all fits together is one of the biggest challenges of the next few years.",[],{"type":52,"text":2490,"spans":2491},"And this short ebook is a good way to get started. In it, you’ll find out:",[],{"type":686,"text":2493,"spans":2494},"What’s changing in the world of identity and why it matters to marketers",[],{"type":686,"text":2496,"spans":2497},"Why there’s no single silver bullet solution for a world beyond personal identifiers",[],{"type":686,"text":2499,"spans":2500},"What the different options are for identity in the future – and how you can make them work together",[],[],{"link_type":22},[],[],[],[],"Identity: Crisis? What crisis?",[],{"link_type":114,"key":2510,"url":2511,"target":1163},"18db64ef-155b-4ef9-a0df-da7f2dde42b9","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20Identity\u002FMiQ_Identity%20ebook_Part%20One.pdf",[],"text_and_form$68d4c40f-4504-427c-af27-300e85735b5b",{},{"link_type":161},[],[],[],"2022-07-01",{"dimensions":2521,"alt":8,"copyright":8,"url":2524,"id":2525,"edit":2526},{"width":2522,"height":2523},1168,1510,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654b95bd531ac2845a252091_Identity-Part1-cover.png?auto=format,compress","ZUuVvVMawoRaJSCR",{"x":37,"y":37,"zoom":38,"background":39},{},[2529],{"article":2530},{"link_type":161},[2532],{"type":52,"text":2533,"spans":2534,"direction":49},"Addressing Identity Crisis in Digital Advertising",[],[2536],{"type":52,"text":2479,"spans":2537,"direction":49},[],[],[],{},{"id":2542,"uid":2543,"url":8,"type":9,"href":2544,"tags":2545,"first_publication_date":2546,"last_publication_date":1890,"slugs":2547,"linked_documents":2549,"lang":17,"alternate_languages":2550,"data":2551},"Zxf6ahoAAD8AxwOZ","i-d-e-a-report-2022","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6ahoAAD8AxwOZ%22%29+%5D%5D",[],"2024-10-22T20:40:26+0000",[2548],"i.d.e.a-report-2022-overview",[],[],{"title":2552,"external_link":2553,"slices":2554,"author_name":8,"author_position":8,"author_description":8,"author_image":2616,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2617,"contact_formid":8,"contact_title":2618,"contact_description":2619,"contact_cta":8,"url_form_triggers":2620,"category":2339,"date":2621,"card_image":2622,"featured_image":2627,"subheadline":8,"hide_from_overview":159,"related_articles":2628,"meta_title":2631,"meta_description":2635,"og_title":2639,"og_description":2643,"og_image":2646,"no_index":159},"I.D.E.A Report 2022 Overview",{"link_type":22},[2555],{"variation":25,"version":26,"items":2556,"primary":2557,"id":2615,"slice_type":130,"slice_label":8},[],{"form_id":2558,"hero_image":2559,"hero_video_url":8,"hero_headline":2560,"hero_description":2563,"headline":2564,"copy":2565,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2603,"link":2604,"mobile_hero_form_cta":8,"stats_headline":2605,"stats_description":2606,"stats_cards":2607,"form_headline":2608,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2609,"ty_content":2610,"pdf_link":2611,"below_form_text":2614},"f7338d57-d83c-41fc-8eb1-72231491d008",{},[2561],{"type":42,"text":2552,"spans":2562,"direction":49},[],[],[],[2566,2569,2572,2575,2578,2581,2584,2587,2589],{"type":52,"text":2567,"spans":2568,"direction":49},"With more and more people joining MiQ, we’re a growing global business. But no matter how big or small we are, we’ll always rely on a mix of voices, talents and perspectives. Diversity of thought keeps us at the forefront of innovation, and it’s what makes us a great place to work.\n\nOur second I.D.E.A. Report takes a look at our journey so far. Supported by data-driven insights, it shows what’s working well, and what we need to improve. It’s all part of our inclusion evolution. And it’s how we’re creating a workplace where everyone is celebrated for being their authentic self. ",[],{"type":52,"text":2570,"spans":2571,"direction":49},"In this report you’ll discover:",[],{"type":686,"text":2573,"spans":2574,"direction":49},"How representation of women has increased",[],{"type":686,"text":2576,"spans":2577,"direction":49},"How our BIPOC representation is growing",[],{"type":686,"text":2579,"spans":2580,"direction":49},"How we’ve eliminated gender pay gaps",[],{"type":686,"text":2582,"spans":2583,"direction":49},"The areas that we still need to improve",[],{"type":686,"text":2585,"spans":2586,"direction":49},"The next stage of our inclusion evolution",[],{"type":52,"text":547,"spans":2588,"direction":49},[],{"type":52,"text":2590,"spans":2591,"direction":49},"Inclusion and diversity is a crucial topic for everyone in our industry. If you have any feedback, or would like to know more about the data, please get in touch for more information.",[2592],{"start":2593,"end":2594,"type":2595,"data":2596},142,161,"hyperlink",{"id":2597,"type":2598,"tags":2599,"lang":17,"slug":2600,"first_publication_date":2601,"last_publication_date":2602,"uid":2600,"link_type":161,"isBroken":159},"Zxf7MhoAAEgAxwUn","page_default",[],"where-we-work","2024-10-22T20:40:12+0000","2026-06-16T10:14:46+0000",[],{"link_type":22},[],[],[],[],"I.D.E.A. Report 2022",[],{"link_type":114,"key":2612,"url":2613,"target":1163},"cae56c97-6586-44bb-a95e-60580ac8e938","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FEmployer%20Brand\u002FMiQ_I.D.E.A._Report_2022.pdf",[],"text_and_form$1fba971c-408e-49d3-896b-8eb74fcc22f1",{},{"link_type":161},[],[],[],"2022-02-01",{"dimensions":2623,"alt":8,"copyright":8,"url":2624,"id":2625,"edit":2626},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654a60f00b105250cf53e862_I.D.E.A_report_2022_v1.5_MASTER_front-cover.jpg?auto=format,compress","ZUpg8AsQUlDPU-hi",{"x":37,"y":37,"zoom":38,"background":39},{},[2629],{"article":2630},{"link_type":161},[2632],{"type":52,"text":2633,"spans":2634},"Overview of the I.D.E.A. Report 2022",[],[2636],{"type":52,"text":2637,"spans":2638},"With more and more people joining MiQ, we’re a growing global business. But no matter how big or small we are, we’ll always rely on a mix of voices, talents and perspectives. Diversity of thought keeps us at the forefront of innovation, and it’s what makes us a great place to work.",[],[2640],{"type":52,"text":2641,"spans":2642},"I.D.E.A Report 2022",[],[2644],{"type":52,"text":2637,"spans":2645},[],{},{"id":2648,"uid":2649,"url":8,"type":9,"href":2650,"tags":2651,"first_publication_date":2652,"last_publication_date":2186,"slugs":2653,"linked_documents":2654,"lang":17,"alternate_languages":2655,"data":2656},"Zxf5FxoAAEQAxwDb","unboxing-the-global-retail-consumer","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5FxoAAEQAxwDb%22%29+%5D%5D",[],"2024-10-22T20:40:48+0000",[2649],[],[],{"title":2657,"external_link":2658,"slices":2661,"author_name":8,"author_position":8,"author_description":8,"author_image":2710,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2711,"contact_formid":8,"contact_title":2712,"contact_description":2713,"contact_cta":8,"url_form_triggers":2714,"category":1347,"date":2715,"card_image":2716,"featured_image":2721,"subheadline":2672,"hide_from_overview":159,"related_articles":2722,"meta_title":2725,"meta_description":2729,"og_title":2732,"og_description":2733,"og_image":2734,"no_index":159},"Unboxing the Global Retail Consumer",{"id":2648,"type":9,"tags":2659,"lang":17,"slug":2649,"first_publication_date":2652,"last_publication_date":2186,"uid":2649,"link_type":161,"key":2660,"isBroken":159},[],"2686075e-9b9d-4ea2-9bbc-6b9d65e8c366",[2662],{"variation":25,"version":26,"items":2663,"primary":2664,"id":2709,"slice_type":130,"slice_label":8},[],{"form_id":2665,"hero_image":2666,"hero_video_url":8,"hero_headline":2667,"hero_description":2670,"headline":2674,"copy":2675,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2697,"link":2698,"mobile_hero_form_cta":8,"stats_headline":2699,"stats_description":2700,"stats_cards":2701,"form_headline":2702,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2703,"ty_content":2704,"pdf_link":2705,"below_form_text":2708},"303f1a48-5338-450d-a924-dc70946a97ad",{},[2668],{"type":42,"text":2657,"spans":2669,"direction":49},[],[2671],{"type":52,"text":2672,"spans":2673,"direction":49},"Reach the right audience, the right way",[],[],[2676,2679,2682,2685,2688,2691,2694],{"type":52,"text":2677,"spans":2678},"Shop ‘til you drop? It seems like consumers worldwide are taking on the challenge but their buying habits have drastically changed. This puts marketers in a tough spot. How can you find and also reach both new and loyal consumers? And how can you run engaging marketing campaigns? That’s what you’ll learn in our new ebook. ",[],{"type":52,"text":2680,"spans":2681},"Read our new report to find out: ",[],{"type":686,"text":2683,"spans":2684},"How consumer shopping habits keep evolving and the trends to know",[],{"type":686,"text":2686,"spans":2687},"How consumer research journeys are shaping advertising",[],{"type":686,"text":2689,"spans":2690},"Ways to elevate consumer experience across their shopping journey",[],{"type":686,"text":2692,"spans":2693},"How marketers can plan with margins allowing for disruptions ",[],{"type":686,"text":2695,"spans":2696},"How marketers can future-proof for the cookieless world",[],[],{"link_type":22},[],[],[],[],"Unboxing the global retail consumer",[],{"link_type":114,"key":2706,"url":2707,"target":1163},"302d9886-b52d-46fe-b579-68f17a79795c","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FGLB-Ecommerce-2022\u002FMiQ_Unboxing-The-Global-Retail-Consumer_Report.pdf?_gl=1*nqzf39*_ga*ODg2ODU4MzguMTY5MzkwNjA1NA..*_ga_Z6HSYG0940*MTY5OTU0ODI2OC41OC4xLjE2OTk1NDk1NjEuNjAuMC4w",[],"text_and_form$c553163a-3a3e-45ca-842f-dabde2d57f80",{},{"link_type":161},[],[],[],"2022-01-01",{"dimensions":2717,"alt":2703,"copyright":8,"url":2718,"id":2719,"edit":2720},{"width":1518,"height":1519},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F18681099-e3fa-4252-91be-7adee9dd250d_ECOMMERCE-Cover.png?auto=format,compress","ZICu2hUAACwA0BjP",{"x":37,"y":37,"zoom":38,"background":39},{},[2723],{"article":2724},{"link_type":161},[2726],{"type":52,"text":2727,"spans":2728,"direction":49},"Unboxing the Global Retail Consumer: Key Insights",[],[2730],{"type":52,"text":2672,"spans":2731,"direction":49},[],[],[],{},{"id":2736,"uid":2737,"url":8,"type":9,"href":2738,"tags":2739,"first_publication_date":1799,"last_publication_date":1203,"slugs":2740,"linked_documents":2742,"lang":17,"alternate_languages":2743,"data":2744},"Zxf48BoAAEMAxwCN","tv-is-more-than-tv-4","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf48BoAAEMAxwCN%22%29+%5D%5D",[],[2741],"tv-is-more-than-tv-latest-trends-and-insights",[],[],{"title":2745,"external_link":2746,"slices":2747,"author_name":8,"author_position":8,"author_description":8,"author_image":2792,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2793,"contact_formid":8,"contact_title":2794,"contact_description":2795,"contact_cta":8,"url_form_triggers":2796,"category":464,"date":2797,"card_image":2798,"featured_image":2804,"subheadline":2758,"hide_from_overview":159,"related_articles":2805,"meta_title":2825,"meta_description":2829,"og_title":2832,"og_description":2835,"og_image":2838,"no_index":159},"TV is More Than TV: Latest Trends and Insights",{"link_type":22},[2748],{"variation":25,"version":26,"items":2749,"primary":2750,"id":2791,"slice_type":130,"slice_label":8},[],{"form_id":2751,"hero_image":2752,"hero_video_url":8,"hero_headline":2753,"hero_description":2756,"headline":2760,"copy":2761,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2779,"link":2780,"mobile_hero_form_cta":8,"stats_headline":2781,"stats_description":2782,"stats_cards":2783,"form_headline":2784,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2785,"ty_content":2786,"pdf_link":2787,"below_form_text":2790},"b3dbdb9d-cf7e-43d2-aa88-58074eac517b",{},[2754],{"type":42,"text":2745,"spans":2755,"direction":49},[],[2757],{"type":52,"text":2758,"spans":2759,"direction":49},"Is connected TV disconnecting?",[],[],[2762,2765,2768,2770,2773,2776],{"type":52,"text":2763,"spans":2764},"Connected TV has been just that, connected. But now walled gardens are cropping up to make it harder to gather that data you need to reach the right audience across devices. ",[],{"type":52,"text":2766,"spans":2767},"What does that mean for the future of TV advertising? That’s what we cover in the final ebook in our ‘TV is more than TV’ series.",[],{"type":52,"text":2401,"spans":2769},[],{"type":686,"text":2771,"spans":2772},"Why CTV walled gardens are emerging and what they’ll mean for marketers",[],{"type":686,"text":2774,"spans":2775},"What your options are when CTV data is not available via DSPs ",[],{"type":686,"text":2777,"spans":2778},"What tech is out there now (and what’s coming) to help you reach and convert the right TV audience",[],[],{"link_type":22},[],[],[],[],"TV is more than TV",[],{"link_type":114,"key":2788,"url":2789,"target":1163},"b0e13894-4972-4e5d-a579-78ce2e0613ba","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20TV%20is%20more%20than%20TV%20-%20Global\u002FMiQ%20-%20TV%20is%20more%20than%20TV%20-%20Is%20connected%20TV%20disconnecting.pdf",[],"text_and_form$fea72f12-a815-4491-a2b3-ea8c1b4a5a1a",{},{"link_type":161},[],[],[],"2021-12-01",{"dimensions":2799,"alt":2800,"copyright":8,"url":2801,"id":2802,"edit":2803},{"width":351,"height":2343},"TV is more than TV Part 4","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F9547e515-ab33-4510-91a1-149660d46289_TVismorethanTV_Ebook_4_Cover-1200x1553.jpeg?auto=format,compress","ZKvQIBIAACUA8-4z",{"x":37,"y":37,"zoom":38,"background":1429},{},[2806,2813,2817],{"article":2807},{"id":2808,"type":9,"tags":2809,"lang":17,"slug":2810,"first_publication_date":1382,"last_publication_date":2811,"uid":2810,"link_type":161,"key":2812,"isBroken":159},"Zxf6fRoAAEEAxwO-",[],"using-programmatic-for-branding","2026-01-22T10:15:17+0000","732534f7-aa62-4369-8ad8-ee1437863eb0",{"article":2814},{"id":1443,"type":9,"tags":2815,"lang":17,"slug":1450,"first_publication_date":1448,"last_publication_date":1383,"uid":1444,"link_type":161,"key":2816,"isBroken":159},[],"a656e11d-4ec1-46dd-ab76-15b55abb4b16",{"article":2818},{"id":2819,"type":9,"tags":2820,"lang":17,"slug":2821,"first_publication_date":2822,"last_publication_date":1543,"uid":2823,"link_type":161,"key":2824,"isBroken":159},"Zxf14RoAAEIAxvqR",[],"choosing-the-right-in-housing-solution","2024-10-22T20:41:07+0000","choosing-the-right-inhousing-solution-for-your-business","06d6b633-02ed-4374-a01c-28bb9df26f48",[2826],{"type":52,"text":2827,"spans":2828,"direction":49},"Latest Trends in TV: Beyond Traditional Viewing",[],[2830],{"type":52,"text":2766,"spans":2831},[],[2833],{"type":52,"text":2827,"spans":2834,"direction":49},[],[2836],{"type":52,"text":2766,"spans":2837},[],{},{"id":2840,"uid":2841,"url":8,"type":9,"href":2842,"tags":2843,"first_publication_date":1889,"last_publication_date":1301,"slugs":2844,"linked_documents":2845,"lang":17,"alternate_languages":2846,"data":2847},"Zxf5LxoAAEgAxwEM","tv-is-more-than-tv-3","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5LxoAAEgAxwEM%22%29+%5D%5D",[],[2741],[],[],{"title":2745,"external_link":2848,"slices":2851,"author_name":8,"author_position":8,"author_description":8,"author_image":2898,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2899,"contact_formid":8,"contact_title":2900,"contact_description":2901,"contact_cta":8,"url_form_triggers":2902,"category":464,"date":2903,"card_image":2904,"featured_image":2909,"subheadline":2862,"hide_from_overview":159,"related_articles":2910,"meta_title":2913,"meta_description":2916,"og_title":2919,"og_description":2920,"og_image":2921,"no_index":159},{"id":2840,"type":9,"tags":2849,"lang":17,"slug":2741,"first_publication_date":1889,"last_publication_date":1301,"uid":2841,"link_type":161,"key":2850,"isBroken":159},[],"c092b390-ff98-4876-97fa-d639498cd8fe",[2852],{"variation":25,"version":26,"items":2853,"primary":2854,"id":2897,"slice_type":130,"slice_label":8},[],{"form_id":2855,"hero_image":2856,"hero_video_url":8,"hero_headline":2857,"hero_description":2860,"headline":2864,"copy":2865,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2886,"link":2887,"mobile_hero_form_cta":8,"stats_headline":2888,"stats_description":2889,"stats_cards":2890,"form_headline":2891,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2785,"ty_content":2892,"pdf_link":2893,"below_form_text":2896},"39a5eff8-c013-4a73-bd04-cd86e9b5d5b5",{},[2858],{"type":42,"text":2745,"spans":2859,"direction":49},[],[2861],{"type":52,"text":2862,"spans":2863,"direction":49},"Don't believe everything you see on TV",[],[],[2866,2869,2872,2874,2877,2880,2883],{"type":52,"text":2867,"spans":2868},"CTV inventory is fraudulent, frequency capping is impossible and there’s no way of really knowing where your ads are shown. Right? Dead wrong.",[],{"type":52,"text":2870,"spans":2871},"As with any emerging channel, there are a lots of half-truths, urban legends and outright myths around CTV supply. And in the third ebook in our ‘TV is more than TV’ series, we set about busting five of the biggest.",[],{"type":52,"text":2401,"spans":2873},[],{"type":686,"text":2875,"spans":2876},"Why claims about CTV fraud are significantly overstated",[],{"type":686,"text":2878,"spans":2879},"Why every screen is different – and how to make sure you get what you pay for",[],{"type":686,"text":2881,"spans":2882},"What different routes to buying CTV inventory exist and how to make the most of them",[],{"type":686,"text":2884,"spans":2885},"How frequency capping really works in the fragmented CTV landscape.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":2894,"url":2895,"target":1163},"411f4816-84dd-4b3a-883c-cf4968f080d4","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20TV%20is%20more%20than%20TV%20-%20Global\u002FMiQ%20-%20TV%20is%20more%20than%20TV%20-%20Dont%20believe%20everything%20you%20see%20on%20TV.pdf",[],"text_and_form$76e53dce-3c53-432a-89d8-620fc838872e",{},{"link_type":161},[],[],[],"2021-11-01",{"dimensions":2905,"alt":2785,"copyright":8,"url":2906,"id":2907,"edit":2908},{"width":1173,"height":1174},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F0e2444cd-0254-400d-ac90-4c654f933707_WebsiteAssetTVisMore-part3-SOCIALS.png?auto=format,compress","ZIC16BUAACoA0Da7",{"x":37,"y":37,"zoom":38,"background":39},{},[2911],{"article":2912},{"link_type":161},[2914],{"type":52,"text":2827,"spans":2915,"direction":49},[],[2917],{"type":52,"text":2862,"spans":2918,"direction":49},[],[],[],{},{"id":2923,"uid":2924,"url":8,"type":9,"href":2925,"tags":2926,"first_publication_date":2927,"last_publication_date":1301,"slugs":2928,"linked_documents":2930,"lang":17,"alternate_languages":2931,"data":2932},"Zxf4_xoAAEkAxwCr","tv-is-more-than-tv-2","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf4_xoAAEkAxwCr%22%29+%5D%5D",[],"2024-10-22T20:40:49+0000",[2929],"tv-is-more-than-tv-insights-and-trends",[],[],{"title":2933,"external_link":2934,"slices":2937,"author_name":8,"author_position":8,"author_description":8,"author_image":2981,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":2982,"contact_formid":8,"contact_title":2983,"contact_description":2984,"contact_cta":8,"url_form_triggers":2985,"category":464,"date":2986,"card_image":2987,"featured_image":2992,"subheadline":2948,"hide_from_overview":159,"related_articles":2993,"meta_title":2996,"meta_description":3000,"og_title":3003,"og_description":3004,"og_image":3005,"no_index":159},"TV is More Than TV: Insights and Trends",{"id":2923,"type":9,"tags":2935,"lang":17,"slug":2929,"first_publication_date":2927,"last_publication_date":1301,"uid":2924,"link_type":161,"key":2936,"isBroken":159},[],"46b4ae2e-0a1d-4145-a841-df650a249575",[2938],{"variation":25,"version":26,"items":2939,"primary":2940,"id":2980,"slice_type":130,"slice_label":8},[],{"form_id":2941,"hero_image":2942,"hero_video_url":8,"hero_headline":2943,"hero_description":2946,"headline":2950,"copy":2951,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":2969,"link":2970,"mobile_hero_form_cta":8,"stats_headline":2971,"stats_description":2972,"stats_cards":2973,"form_headline":2974,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2785,"ty_content":2975,"pdf_link":2976,"below_form_text":2979},"d1247b9f-378b-407f-97be-98f75504b495",{},[2944],{"type":42,"text":2933,"spans":2945,"direction":49},[],[2947],{"type":52,"text":2948,"spans":2949,"direction":49},"The multi-screen, multi-platform, multi-device opportunity.",[],[],[2952,2955,2958,2960,2963,2966],{"type":52,"text":2953,"spans":2954},"TV has changed beyond all recognition. Even live sport – long-considered the last bastion of cable and linear TV – is rapidly going digital. So, what does it mean for marketers?",[],{"type":52,"text":2956,"spans":2957},"In the second ebook in our ‘TV is more than TV’ series, we look at why marketers need to rethink TV as a performance channel – and show you how it’s done.",[],{"type":52,"text":2310,"spans":2959},[],{"type":686,"text":2961,"spans":2962},"How the way we watch TV is changing and what it means for you",[],{"type":686,"text":2964,"spans":2965},"The data behind the shift in live sports consumption to digital channels",[],{"type":686,"text":2967,"spans":2968},"How you can fit TV into your performance mix to drive the business outcomes that matter to you",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":2977,"url":2978,"target":1163},"6092770f-4cd2-49f8-8c23-a7cf19f7191d","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20TV%20is%20more%20than%20TV%20-%20Global\u002FMiQ%20-%20TV%20is%20more%20than%20TV%20-%20TV%20as%20a%20performance%20channel.pdf",[],"text_and_form$dece85f0-2d42-4c92-a59e-992a515286bf",{},{"link_type":161},[],[],[],"2021-10-01",{"dimensions":2988,"alt":8,"copyright":8,"url":2989,"id":2990,"edit":2991},{"width":1351,"height":1425},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654b966e531ac2845a252094_TVismorethanTV-Part2-cover.jpg?auto=format,compress","ZUuWblMawoRaJSCU",{"x":37,"y":37,"zoom":38,"background":39},{},[2994],{"article":2995},{"link_type":161},[2997],{"type":52,"text":2998,"spans":2999,"direction":49},"TV Beyond the Screen: Insights and Industry Trends",[],[3001],{"type":52,"text":2948,"spans":3002,"direction":49},[],[],[],{},{"id":3007,"uid":3008,"url":8,"type":9,"href":3009,"tags":3010,"first_publication_date":3011,"last_publication_date":1890,"slugs":3012,"linked_documents":3014,"lang":17,"alternate_languages":3015,"data":3016},"Zxf7mhoAAEwAxwX9","tv-is-more-than-tv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf7mhoAAEwAxwX9%22%29+%5D%5D",[],"2024-10-22T20:40:06+0000",[3013],"tv-is-more-than-just-tv",[],[],{"title":3017,"external_link":3018,"slices":3021,"author_name":8,"author_position":8,"author_description":8,"author_image":3062,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3063,"contact_formid":8,"contact_title":3064,"contact_description":3065,"contact_cta":8,"url_form_triggers":3066,"category":464,"date":3067,"card_image":3068,"featured_image":3073,"subheadline":3032,"hide_from_overview":159,"related_articles":3074,"meta_title":3077,"meta_description":3081,"og_title":3084,"og_description":3085,"og_image":3086,"no_index":159},"TV is More Than Just TV",{"id":3007,"type":9,"tags":3019,"lang":17,"slug":3013,"first_publication_date":3011,"last_publication_date":1890,"uid":3008,"link_type":161,"key":3020,"isBroken":159},[],"2cfc2239-ebdd-4fc4-b31a-2c205017d477",[3022],{"variation":25,"version":26,"items":3023,"primary":3024,"id":3061,"slice_type":130,"slice_label":8},[],{"form_id":3025,"hero_image":3026,"hero_video_url":8,"hero_headline":3027,"hero_description":3030,"headline":3034,"copy":3035,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3050,"link":3051,"mobile_hero_form_cta":8,"stats_headline":3052,"stats_description":3053,"stats_cards":3054,"form_headline":3055,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":2785,"ty_content":3056,"pdf_link":3057,"below_form_text":3060},"94ff4774-7e90-453f-9625-c2746700190a",{},[3028],{"type":42,"text":3017,"spans":3029,"direction":49},[],[3031],{"type":52,"text":3032,"spans":3033,"direction":49},"Getting the most out of YouTube.",[],[],[3036,3039,3042,3045,3048],{"type":52,"text":3037,"spans":3038},"TV advertising has changed out of all recognition. Nowadays, TV is a multichannel, multiplatform, multi-device conundrum that’s vital for marketers to solve. And key to the solution is building a YouTube strategy that works.",[],{"type":52,"text":3040,"spans":3041},"In this short ebook you’ll find out:",[],{"type":686,"text":3043,"spans":3044},"Why linear TV and YouTube have more similarities than you might think, especially when fitting them into your wider marketing plans.\n\n",[],{"type":686,"text":3046,"spans":3047},"The major challenges with YouTube, and how they all stem from a lack of insights.\n\n",[],{"type":686,"text":2133,"spans":3049},[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":3058,"url":3059,"target":1163},"9a5c955a-97ff-4ff8-a99e-629635f53625","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20TV%20is%20more%20than%20TV%20-%20Global\u002FMiQ%20-%20TV%20is%20more%20than%20TV%20-%20Getting%20the%20most%20out%20of%20YouTube.pdf",[],"text_and_form$8acd3c1a-2ebd-458d-8a2e-77394e715e7a",{},{"link_type":161},[],[],[],"2021-09-01",{"dimensions":3069,"alt":2785,"copyright":8,"url":3070,"id":3071,"edit":3072},{"width":351,"height":2343},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F9bde6695-9f7a-45f2-93e0-6ec4c0415126_Website_Thumb_YouTube_ebook-1200x1553.png?auto=format,compress","ZIC3DxUAACsA0Dwl",{"x":37,"y":37,"zoom":38,"background":39},{},[3075],{"article":3076},{"link_type":161},[3078],{"type":52,"text":3079,"spans":3080,"direction":49},"Beyond Traditional TV: The Power of Modern TV Advertising",[],[3082],{"type":52,"text":3032,"spans":3083,"direction":49},[],[],[],{},{"id":3088,"uid":3089,"url":8,"type":9,"href":3090,"tags":3091,"first_publication_date":1799,"last_publication_date":2459,"slugs":3092,"linked_documents":3094,"lang":17,"alternate_languages":3095,"data":3096},"Zxf47BoAAEQAxwCD","programmatic-trends-2022","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf47BoAAEQAxwCD%22%29+%5D%5D",[],[3093],"2022-programmatic-trends",[],[],{"title":3097,"external_link":3098,"slices":3101,"author_name":8,"author_position":8,"author_description":8,"author_image":3152,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3153,"contact_formid":8,"contact_title":3154,"contact_description":3155,"contact_cta":8,"url_form_triggers":3156,"category":1347,"date":3157,"card_image":3158,"featured_image":3165,"subheadline":3112,"hide_from_overview":159,"related_articles":3166,"meta_title":3169,"meta_description":3173,"og_title":3176,"og_description":3177,"og_image":3178,"no_index":159},"2022 Programmatic Trends",{"id":3088,"type":9,"tags":3099,"lang":17,"slug":3093,"first_publication_date":1799,"last_publication_date":2459,"uid":3089,"link_type":161,"key":3100,"isBroken":159},[],"ffa73f85-66ef-488b-a184-67b9baafd785",[3102],{"variation":25,"version":26,"items":3103,"primary":3104,"id":3151,"slice_type":130,"slice_label":8},[],{"form_id":3105,"hero_image":3106,"hero_video_url":8,"hero_headline":3107,"hero_description":3110,"headline":3114,"copy":3115,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3139,"link":3140,"mobile_hero_form_cta":8,"stats_headline":3141,"stats_description":3142,"stats_cards":3143,"form_headline":3144,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3145,"ty_content":3146,"pdf_link":3147,"below_form_text":3150},"8ddcf9b8-2a87-44c2-b1b9-c44e1005b894",{},[3108],{"type":42,"text":3097,"spans":3109,"direction":49},[],[3111],{"type":52,"text":3112,"spans":3113,"direction":49},"The state of programmatic advertising now and the trends that define the future",[],[],[3116,3119,3122,3124,3127,3130,3133,3136],{"type":52,"text":3117,"spans":3118},"What are the programmatic trends that marketers need to know now? We spell them all out in our latest report to help marketers build out their plans for 2022.",[],{"type":52,"text":3120,"spans":3121},"New user behaviors are driving the trends and marketers can take a look at the data to jump on the exciting developments in the media landscape.",[],{"type":52,"text":2025,"spans":3123},[],{"type":686,"text":3125,"spans":3126},"Key themes that will drive programmatic media through next year",[],{"type":686,"text":3128,"spans":3129},"Understand the changes from the past 18 months and why you should go down the programmatic road",[],{"type":686,"text":3131,"spans":3132},"A five-year outlook into the programmatic opportunity",[],{"type":686,"text":3134,"spans":3135},"A deeper dive into the channels marketers love and the barriers they want to tackle:\n- Programmatic Display\n- Programmatic Video\n- Programmatic Audio\n- Connected TV\n- Digital Out of Home",[],{"type":686,"text":3137,"spans":3138},"How to prepare and build a plan for 2022",[],[],{"link_type":22},[],[],[],[],"Programmatic Trends for 2022",[],{"link_type":114,"key":3148,"url":3149,"target":1163},"15f1e0e5-55fd-4624-84d5-1522d80baa9e","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20Global%20Trends\u002FMiQ%20-%20Programmatic%20Trends%20for%202022.pdf",[],"text_and_form$12481c05-2a94-4f58-ad99-a9a17dc035c5",{},{"link_type":161},[],[],[],"2021-08-01",{"dimensions":3159,"alt":3161,"copyright":8,"url":3162,"id":3163,"edit":3164},{"width":1774,"height":3160},1508,"Programmatic Trends for 2022 ","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Ff156f56f-a715-46f6-98a8-1a15bfb44021_PROGRAMMATIC_TRENDS2022-SOCIALS_websiteasset.jpeg?auto=format,compress","ZICwjRUAACsA0B10",{"x":37,"y":37,"zoom":38,"background":1429},{},[3167],{"article":3168},{"link_type":161},[3170],{"type":52,"text":3171,"spans":3172,"direction":49},"Key Programmatic Trends for 2022",[],[3174],{"type":52,"text":3112,"spans":3175},[],[],[],{},{"id":3180,"uid":3181,"url":8,"type":9,"href":3182,"tags":3183,"first_publication_date":2927,"last_publication_date":1890,"slugs":3184,"linked_documents":3186,"lang":17,"alternate_languages":3187,"data":3188},"Zxf5BBoAAEYAxwC0","how-cpg-consumers-have-changed","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5BBoAAEYAxwC0%22%29+%5D%5D",[],[3185],"how-cpg-consumers-habits-have-evolved",[],[],{"title":3189,"external_link":3190,"slices":3193,"author_name":8,"author_position":8,"author_description":8,"author_image":3236,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3237,"contact_formid":8,"contact_title":3238,"contact_description":3239,"contact_cta":8,"url_form_triggers":3240,"category":1347,"date":3157,"card_image":3241,"featured_image":3246,"subheadline":8,"hide_from_overview":159,"related_articles":3247,"meta_title":3250,"meta_description":3253,"og_title":3256,"og_description":3257,"og_image":3258,"no_index":159},"How CPG Consumers’ Habits Have Evolved",{"id":3180,"type":9,"tags":3191,"lang":17,"slug":3185,"first_publication_date":2927,"last_publication_date":1890,"uid":3181,"link_type":161,"key":3192,"isBroken":159},[],"fbdf3e27-082b-4eb8-a40f-b07f2f171147",[3194],{"variation":25,"version":26,"items":3195,"primary":3196,"id":3235,"slice_type":130,"slice_label":8},[],{"form_id":3197,"hero_image":3198,"hero_video_url":8,"hero_headline":3199,"hero_description":3202,"headline":3203,"copy":3204,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3223,"link":3224,"mobile_hero_form_cta":8,"stats_headline":3225,"stats_description":3226,"stats_cards":3227,"form_headline":3228,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3229,"ty_content":3230,"pdf_link":3231,"below_form_text":3234},"719a721b-b2a9-49f5-85f2-bb114d4d1394",{},[3200],{"type":42,"text":3189,"spans":3201,"direction":49},[],[],[],[3205,3208,3211,3214,3217,3220],{"type":52,"text":3206,"spans":3207},"Lockdown has changed consumers all over the world. The ways they work, shop, learn, socialize and entertain themselves have all radically altered in response to the pandemic.",[],{"type":52,"text":3209,"spans":3210},"In our new study, we unearth the changes in the shopping and spending behavior of general CPG consumer and examine how these changes are likely to translate into opportunities for marketers in the long run.",[],{"type":52,"text":3212,"spans":3213},"In this research paper you’ll find out:",[],{"type":686,"text":3215,"spans":3216},"How CPG shopping has evolved during the pandemic, and what lockdown habits are likely to stick around.",[],{"type":686,"text":3218,"spans":3219},"Why shoppers have a much higher propensity to research before making a purchase than ever before, and how marketers can benefit.",[],{"type":686,"text":3221,"spans":3222},"How to understand the true value of your audience and devise strategies to reach them audiences at the right time with the right message.",[],[],{"link_type":22},[],[],[],[],"How CPG consumers have changed",[],{"link_type":114,"key":3232,"url":3233,"target":1163},"f49cf4d1-733b-4c92-ba79-22a7e3e2eee2","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20CPG\u002FMiQ%20-%20CPG%20Insights%20-%20Global.pdf?__hstc=246130139.63ab6e4852275bbb54049a294f8c4246.1629977460175.1629986834604.1630048367503.4&__hssc=246130139.1.1630048367503&__hsfp=3989734851",[],"text_and_form$cbf6af54-d811-4919-bfaf-0707b6c4ec78",{},{"link_type":161},[],[],[],{"dimensions":3242,"alt":3229,"copyright":8,"url":3243,"id":3244,"edit":3245},{"width":351,"height":2343},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc9c8b104-9bec-4822-9667-1ca4a3564204_CPG1_cover-1200x1553.jpeg?auto=format,compress","ZICzZxUAACsA0CsC",{"x":37,"y":37,"zoom":38,"background":1429},{},[3248],{"article":3249},{"link_type":161},[3251],{"type":52,"text":3189,"spans":3252,"direction":49},[],[3254],{"type":52,"text":3209,"spans":3255,"direction":49},[],[],[],{},{"id":3260,"uid":3261,"url":8,"type":9,"href":3262,"tags":3263,"first_publication_date":3264,"last_publication_date":2186,"slugs":3265,"linked_documents":3267,"lang":17,"alternate_languages":3268,"data":3269},"Zxf4uhoAAE4AxwAf","future-proofing-cpg-marketing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf4uhoAAE4AxwAf%22%29+%5D%5D",[],"2024-10-22T20:40:53+0000",[3266],"future-proofing-cpg-marketing-strategies",[],[],{"title":3270,"external_link":3271,"slices":3274,"author_name":8,"author_position":8,"author_description":8,"author_image":3326,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3327,"contact_formid":8,"contact_title":3328,"contact_description":3329,"contact_cta":8,"url_form_triggers":3330,"category":1347,"date":3331,"card_image":3332,"featured_image":3337,"subheadline":3285,"hide_from_overview":159,"related_articles":3338,"meta_title":3341,"meta_description":3345,"og_title":3349,"og_description":3350,"og_image":3351,"no_index":159},"Future-Proofing CPG Marketing Strategies",{"id":3260,"type":9,"tags":3272,"lang":17,"slug":3266,"first_publication_date":3264,"last_publication_date":2186,"uid":3261,"link_type":161,"key":3273,"isBroken":159},[],"99ff9f30-eaa1-459d-9b62-004218cac602",[3275],{"variation":25,"version":26,"items":3276,"primary":3277,"id":3325,"slice_type":130,"slice_label":8},[],{"form_id":3278,"hero_image":3279,"hero_video_url":8,"hero_headline":3280,"hero_description":3283,"headline":3287,"copy":3288,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3313,"link":3314,"mobile_hero_form_cta":8,"stats_headline":3315,"stats_description":3316,"stats_cards":3317,"form_headline":3318,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3319,"ty_content":3320,"pdf_link":3321,"below_form_text":3324},"bd0add0d-64ed-4526-9ef3-bf36c77c91ba",{},[3281],{"type":42,"text":3270,"spans":3282,"direction":49},[],[3284],{"type":52,"text":3285,"spans":3286,"direction":49},"Future-proofing CPG marketing",[],[],[3289,3292,3295,3298,3301,3304,3307,3310],{"type":52,"text":3290,"spans":3291},"CPG marketers, more than anyone, know that lockdown has changed consumers’ shopping habits forever.",[],{"type":52,"text":3293,"spans":3294},"And that’s happened right at the moment that digital marketing is going through it’s biggest shift in a decade, as we move towards a post-cookies world.",[],{"type":52,"text":3296,"spans":3297},"So, how do CPG marketers future-proof their strategies to reach more of their best customers? That’s what our new ebook is all about.",[],{"type":52,"text":3299,"spans":3300},"Take a read to find out:",[],{"type":686,"text":3302,"spans":3303},"How you can reduce your dependence on third-party cookies and future-proof your campaign goals",[],{"type":686,"text":3305,"spans":3306},"How you can reach CPG audiences through contextual targeting",[],{"type":686,"text":3308,"spans":3309},"How you can target more effectively using hyperlocal solutions",[],{"type":686,"text":3311,"spans":3312},"Why it’s crucial to customize your audience targeting strategies.",[],[],{"link_type":22},[],[],[],[],"Targeting CPG buyers in the new normal",[],{"link_type":114,"key":3322,"url":3323,"target":1163},"5113362b-f436-44bc-8bcb-2f6df19041ca","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20CPG\u002FMiQ%20-%20CPG%20insights%20part%202%20-%20Future-proofing%20CPG%20marketing.pdf?__hstc=246130139.63ab6e4852275bbb54049a294f8c4246.1629977460175.1629982841629.1629986834604.3&__hssc=246130139.25.1629986834604&__hsfp=3989734851",[],"text_and_form$f6cca245-07c5-4d50-bfb6-48704045fad8",{},{"link_type":161},[],[],[],"2021-06-01",{"dimensions":3333,"alt":8,"copyright":8,"url":3334,"id":3335,"edit":3336},{"width":1774,"height":3160},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654b815d0b105250cf53ea51_CPG2-SOCIALS2_websiteasset.jpg?auto=format,compress","ZUuBXQsQUlDPU-pR",{"x":37,"y":37,"zoom":38,"background":39},{},[3339],{"article":3340},{"link_type":161},[3342],{"type":52,"text":3343,"spans":3344,"direction":49},"Future-Proofing CPG Marketing in the New Era",[],[3346],{"type":52,"text":3347,"spans":3348,"direction":49},"How do CPG marketers future-proof their strategies to reach more of their best customers? That’s what our new ebook is all about.",[],[],[],{},{"id":3353,"uid":3354,"url":8,"type":9,"href":3355,"tags":3356,"first_publication_date":1982,"last_publication_date":1983,"slugs":3357,"linked_documents":3359,"lang":17,"alternate_languages":3360,"data":3361},"Zxf5hBoAAEcAxwG8","scalable-personalization-optimisation-and-measurement-strategies-for-cpg-campaigns","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5hBoAAEcAxwG8%22%29+%5D%5D",[],[3358],"personalization-strategies-for-cpg-campaigns",[],[],{"title":3362,"external_link":3363,"slices":3366,"author_name":8,"author_position":8,"author_description":8,"author_image":3417,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3418,"contact_formid":8,"contact_title":3419,"contact_description":3420,"contact_cta":8,"url_form_triggers":3421,"category":1347,"date":3422,"card_image":3423,"featured_image":3429,"subheadline":3377,"hide_from_overview":159,"related_articles":3430,"meta_title":3433,"meta_description":3437,"og_title":3441,"og_description":3442,"og_image":3443,"no_index":159},"Personalization Strategies for CPG Campaigns",{"id":3353,"type":9,"tags":3364,"lang":17,"slug":3358,"first_publication_date":1982,"last_publication_date":1983,"uid":3354,"link_type":161,"key":3365,"isBroken":159},[],"b06dc613-a4a1-4aa1-8785-edfd23e58a63",[3367],{"variation":25,"version":26,"items":3368,"primary":3369,"id":3416,"slice_type":130,"slice_label":8},[],{"form_id":3370,"hero_image":3371,"hero_video_url":8,"hero_headline":3372,"hero_description":3375,"headline":3379,"copy":3380,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3404,"link":3405,"mobile_hero_form_cta":8,"stats_headline":3406,"stats_description":3407,"stats_cards":3408,"form_headline":3409,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3410,"ty_content":3411,"pdf_link":3412,"below_form_text":3415},"e6659726-d8e5-4e50-804f-eaf98af06f19",{},[3373],{"type":42,"text":3362,"spans":3374,"direction":49},[],[3376],{"type":52,"text":3377,"spans":3378,"direction":49},"Scalable personalization",[],[],[3381,3384,3387,3390,3392,3395,3398,3401],{"type":52,"text":3382,"spans":3383},"CPG marketers, more than anyone, know that customer journeys are more complex than ever.",[],{"type":52,"text":3385,"spans":3386},"And that complexity comes right at the moment digital marketing is going through it’s biggest shift in a decade, as we move towards a post-cookies world.",[],{"type":52,"text":3388,"spans":3389},"So, how do CPG marketers personalize their campaigns so they’re promoting the right products to the right customers with the right creative, while still having the ability to optimize and measure campaigns in-flight? That’s what our new ebook is all about.",[],{"type":52,"text":3299,"spans":3391},[],{"type":686,"text":3393,"spans":3394},"How you can find the right message for your audience and reach them across the right channels",[],{"type":686,"text":3396,"spans":3397},"Why it’s crucial to customize your CPG audience targeting strategies",[],{"type":686,"text":3399,"spans":3400},"How you can target more effectively in a post-cookie world using hyperlocal solutions",[],{"type":686,"text":3402,"spans":3403},"How you can connect your customers online and offline journeys to optimize the results you’re looking for",[],[],{"link_type":22},[],[],[],[],"Optimisation and measurement strategies for CPG campaigns",[],{"link_type":114,"key":3413,"url":3414,"target":1163},"a03f0b81-8565-492b-a761-00aab3587d46","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002F2021%20-%20CPG\u002FMiQ%20-%20%20CPG%20insights%20part%203%20-%20Scalable%20personalization.pdf?__hstc=246130139.63ab6e4852275bbb54049a294f8c4246.1629977460175.1629982841629.1629986834604.3&__hssc=246130139.30.1629986834604&__hsfp=3989734851",[],"text_and_form$8f11fbfb-6d67-4865-a7b2-3c32229afa1d",{},{"link_type":161},[],[],[],"2021-05-01",{"dimensions":3424,"alt":3425,"copyright":8,"url":3426,"id":3427,"edit":3428},{"width":351,"height":2343},"Scalable personalization Optimisation and measurement strategies for CPG campaigns","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F3bd055e8-4ad2-4507-a630-71ff86f7863d_CPG3-cover-1200x1553.jpeg?auto=format,compress","ZICzxhUAACoA0Cy9",{"x":37,"y":37,"zoom":38,"background":1429},{},[3431],{"article":3432},{"link_type":161},[3434],{"type":52,"text":3435,"spans":3436,"direction":49},"CPG Campaign Personalization Strategies",[],[3438],{"type":52,"text":3439,"spans":3440,"direction":49},"How do CPG marketers personalize their campaigns so they’re promoting the right products to the right customers with the right creative, while still having the ability to optimize and measure campaigns in-flight? That’s what our new ebook is all about.",[],[],[],{},{"id":3445,"uid":3446,"url":8,"type":9,"href":3447,"tags":3448,"first_publication_date":3449,"last_publication_date":2366,"slugs":3450,"linked_documents":3452,"lang":17,"alternate_languages":3453,"data":3454},"Zxf0mRoAAEsAxvgD","the-chinese-audience-is-closer-than-you-think-2","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf0mRoAAEsAxvgD%22%29+%5D%5D",[],"2024-10-22T20:41:14+0000",[3451],"the-chinese-audience-is-closer-than-you-think",[],[],{"title":3455,"external_link":3456,"slices":3457,"author_name":8,"author_position":8,"author_description":8,"author_image":3499,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3500,"contact_formid":8,"contact_title":3501,"contact_description":3502,"contact_cta":8,"url_form_triggers":3503,"category":1347,"date":3504,"card_image":3505,"featured_image":3510,"subheadline":3467,"hide_from_overview":159,"related_articles":3511,"meta_title":3514,"meta_description":3518,"og_title":3521,"og_description":3522,"og_image":3523,"no_index":159},"The Chinese Audience is Closer Than You Think",{"link_type":22},[3458],{"variation":25,"version":26,"items":3459,"primary":3460,"id":3498,"slice_type":130,"slice_label":8},[],{"form_id":3105,"hero_image":3461,"hero_video_url":8,"hero_headline":3462,"hero_description":3465,"headline":3469,"copy":3470,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3486,"link":3487,"mobile_hero_form_cta":8,"stats_headline":3488,"stats_description":3489,"stats_cards":3490,"form_headline":3491,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3492,"ty_content":3493,"pdf_link":3494,"below_form_text":3497},{},[3463],{"type":42,"text":3455,"spans":3464,"direction":49},[],[3466],{"type":52,"text":3467,"spans":3468,"direction":49},"Get to know the new Chinese consumer",[],[],[3471,3474,3477,3480,3483],{"type":52,"text":3472,"spans":3473},"Chinese consumers are fast becoming global trend setters. Do you know what motivates online shoppers, travelers and entertainment viewers in China? We break it all down and show you how to reach the new Chinese consumer from anywhere in the world.",[],{"type":52,"text":3475,"spans":3476},"Read the ebook to learn:",[],{"type":686,"text":3478,"spans":3479},"What motivates the Chinese consumer – be it an online shopper, traveler or entertainment viewer",[],{"type":686,"text":3481,"spans":3482},"How Chinese consumer behavior has evolved, and what you need to know to reach them",[],{"type":686,"text":3484,"spans":3485},"How to reach the new Chinese consumer, to turn insights into action with your programmatic investment in China",[],[],{"link_type":22},[],[],[],[],"The Chinese audience is closer than you think",[],{"link_type":114,"key":3495,"url":3496,"target":1163},"9c39f208-da26-44ae-9d74-6ab17cefce79","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FReaching%20China\u002FMiQ%20-%20Get%20to%20know%20the%20new%20Chinese%20Consumer%20-%202021%20.pdf",[],"text_and_form$81b27098-092c-4d9a-aa3b-ed27149da2ce",{},{"link_type":161},[],[],[],"2021-04-30",{"dimensions":3506,"alt":3492,"copyright":8,"url":3507,"id":3508,"edit":3509},{"width":1774,"height":3160},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F166d5724-146c-4889-ade4-a6fec2423936_gettoknow-chineseconsumer-cover.jpeg?auto=format,compress","ZKbevBIAACEA3jYI",{"x":37,"y":37,"zoom":38,"background":1429},{},[3512],{"article":3513},{"link_type":161},[3515],{"type":52,"text":3516,"spans":3517},"Reaching the Chinese Audience: Strategies for Success",[],[3519],{"type":52,"text":3467,"spans":3520},[],[],[],{},{"id":3525,"uid":3451,"url":8,"type":9,"href":3526,"tags":3527,"first_publication_date":3528,"last_publication_date":2366,"slugs":3529,"linked_documents":3531,"lang":17,"alternate_languages":3532,"data":3533},"Zxf4sRoAAEAAxwAK","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf4sRoAAEAAxwAK%22%29+%5D%5D",[],"2024-10-22T20:40:54+0000",[3530],"the-chinese-audience-closer-than-you-think",[],[],{"title":3534,"external_link":3535,"slices":3538,"author_name":8,"author_position":8,"author_description":8,"author_image":3593,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3594,"contact_formid":8,"contact_title":3595,"contact_description":3596,"contact_cta":8,"url_form_triggers":3597,"category":1347,"date":3598,"card_image":3599,"featured_image":3606,"subheadline":3549,"hide_from_overview":159,"related_articles":3607,"meta_title":3610,"meta_description":3614,"og_title":3617,"og_description":3618,"og_image":3619,"no_index":159},"The Chinese Audience: Closer Than You Think",{"id":3525,"type":9,"tags":3536,"lang":17,"slug":3530,"first_publication_date":3528,"last_publication_date":2366,"uid":3451,"link_type":161,"key":3537,"isBroken":159},[],"441672c2-c1d8-4988-b6c6-7251dd0711e7",[3539],{"variation":25,"version":26,"items":3540,"primary":3541,"id":3592,"slice_type":130,"slice_label":8},[],{"form_id":3542,"hero_image":3543,"hero_video_url":8,"hero_headline":3544,"hero_description":3547,"headline":3551,"copy":3552,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3578,"link":3579,"mobile_hero_form_cta":8,"stats_headline":3580,"stats_description":3581,"stats_cards":3582,"form_headline":3583,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3492,"ty_content":3584,"pdf_link":3588,"below_form_text":3591},"83914536-c5ba-4b07-a6f5-2f30c90bf283",{},[3545],{"type":42,"text":3534,"spans":3546,"direction":49},[],[3548],{"type":52,"text":3549,"spans":3550,"direction":49},"How global brands can connect with one of the largest markets in the world, from anywhere in the world.",[],[],[3553,3556,3563,3566,3569,3572,3575],{"type":52,"text":3554,"spans":3555},"No one doubts the opportunity in China. But getting access to its massive and growing legions of digitally savvy, programmatically addressable consumers remains a challenge.",[],{"type":52,"text":3557,"spans":3558},"Part of the reason is because of a major misconception – that to go digital in China, you need to be there with an on-the-ground team. In our new ebook, we outline a new approach  that makes it easier than ever  for global brands to say ‘yes to China, whether that’s scaling current spending or taking it on for the first time",[3559],{"start":3560,"end":3561,"type":3562},98,100,"em",{"type":52,"text":3564,"spans":3565},"Read the ebook to find out:",[],{"type":686,"text":3567,"spans":3568},"The size of the unprecedented China opportunity",[],{"type":686,"text":3570,"spans":3571},"How programmatic has become a mainstay and now the norm for global brands in reaching the digitally savvy, mobile-first Chinese audience",[],{"type":686,"text":3573,"spans":3574},"Reasons why marketers have been hesitant to invest – or invest more – through programmatic in China and what’s caused these obstacles",[],{"type":686,"text":3576,"spans":3577},"A new approach for reaching the Chinese audience, one that enables global brands to make their marketing decisions and activate their China programmatic strategy, from the same place, no matter where they might be in the world",[],[],{"link_type":22},[],[],[],[],[3585],{"type":52,"text":3586,"spans":3587},"We’ve emailed you the download link for The Chinese audience is closer than you think, you can also download the study below.\nWant more like this? Scroll down for some related content.",[],{"link_type":114,"key":3589,"url":3590,"target":1163},"43a1c265-26b5-435c-9c6f-4d89e96b6ddf","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002FReaching%20China\u002FMiQ%20-%20Reaching%20China%20-%20ebook%201.pdf",[],"text_and_form$7ecb45e0-f8ad-4b55-a94e-44ad2fa8c633",{},{"link_type":161},[],[],[],"2021-04-01",{"dimensions":3600,"alt":3492,"copyright":8,"url":3603,"id":3604,"edit":3605},{"width":3601,"height":3602},995,1290,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F407b3426-9b7a-4590-b8d5-73a962268897_Part1-Reaching_China-Ebook.jpeg?auto=format,compress","ZIC3qhUAACoA0D7y",{"x":37,"y":37,"zoom":38,"background":1429},{},[3608],{"article":3609},{"link_type":161},[3611],{"type":52,"text":3612,"spans":3613,"direction":49},"Understanding the Chinese Audience: Insights and Opportunities",[],[3615],{"type":52,"text":3549,"spans":3616,"direction":49},[],[],[],{},{"id":2819,"uid":2823,"url":8,"type":9,"href":3621,"tags":3622,"first_publication_date":2822,"last_publication_date":1543,"slugs":3623,"linked_documents":3624,"lang":17,"alternate_languages":3625,"data":3626},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf14RoAAEIAxvqR%22%29+%5D%5D",[],[2821],[],[],{"title":3627,"external_link":3628,"slices":3629,"author_name":8,"author_position":8,"author_description":8,"author_image":3675,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3676,"contact_formid":8,"contact_title":3677,"contact_description":3678,"contact_cta":8,"url_form_triggers":3679,"category":1347,"date":3680,"card_image":3681,"featured_image":3692,"subheadline":3640,"hide_from_overview":159,"related_articles":3693,"meta_title":3696,"meta_description":3700,"og_title":3703,"og_description":3704,"og_image":3705,"no_index":159},"Choosing the Right In-Housing Solution",{"link_type":22},[3630],{"variation":25,"version":26,"items":3631,"primary":3632,"id":3674,"slice_type":130,"slice_label":8},[],{"form_id":3633,"hero_image":3634,"hero_video_url":8,"hero_headline":3635,"hero_description":3638,"headline":3642,"copy":3643,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3665,"link":3666,"mobile_hero_form_cta":8,"stats_headline":3667,"stats_description":3668,"stats_cards":3669,"form_headline":3670,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":3671,"pdf_link":3672,"below_form_text":3673},"07d35480-5ad4-44a8-ba8f-8878d4f56112",{},[3636],{"type":42,"text":3627,"spans":3637,"direction":49},[],[3639],{"type":52,"text":3640,"spans":3641,"direction":49},"Getting the most out of a managed service relationship",[],[],[3644,3647,3649,3652,3655,3658,3660],{"type":52,"text":3645,"spans":3646,"direction":49},"In-housing has been a hot trend for advertisers over the past five years. In a recent report, the IAB found that 18% of brands had brought their programmatic buying functions fully in-house, while another 51% had done so partially. The reasons for this are varied but clear: in-housing for brands is all about reclaiming control. In our new study, we look at the key challenges brands are having as they decide to in-house.",[],{"type":52,"text":3212,"spans":3648,"direction":49},[],{"type":686,"text":3650,"spans":3651,"direction":49},"The different marketer needs and motivations for in-housing, and the challenges you can expect to face",[],{"type":686,"text":3653,"spans":3654,"direction":49},"What the path to in-housing looks like, and the steps brands need to take to succeed",[],{"type":686,"text":3656,"spans":3657,"direction":49},"The continuum of in-housing solutions and how they can be applied to meet your precise challenges",[],{"type":52,"text":547,"spans":3659,"direction":49},[],{"type":52,"text":3661,"spans":3662,"direction":49},"Download the report today!",[3663],{"start":37,"end":3664,"type":48},26,[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$57e3be44-ba71-48aa-9e56-6763414b8b88",{},{"link_type":161},[],[],[],"2021-03-30",{"dimensions":3682,"alt":3685,"copyright":8,"url":3686,"id":3687,"edit":3688},{"width":3683,"height":3684},612,792,"Choosing the right in-housing solution for your business","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc9fa1aec-ef17-43e5-81da-0518bfd963dd_Choosing-the-right-in-housing-whitepaper-cover.png?auto=format%2Ccompress&rect=-84%2C-218%2C480%2C621&w=612&h=792","ZKbWlhIAACIA3g1k",{"x":3689,"y":3690,"zoom":3691,"background":39},-84,-218,1.275678711105138,{},[3694],{"article":3695},{"link_type":161},[3697],{"type":52,"text":3698,"spans":3699},"Selecting the Best In-Housing Solution for Your Business",[],[3701],{"type":52,"text":3645,"spans":3702},[],[],[],{},{"id":3707,"uid":3708,"url":8,"type":9,"href":3709,"tags":3710,"first_publication_date":3711,"last_publication_date":2459,"slugs":3712,"linked_documents":3714,"lang":17,"alternate_languages":3715,"data":3716},"Zxf5IRoAAEMAxwDu","the-future-is-advanced-tv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5IRoAAEMAxwDu%22%29+%5D%5D",[],"2024-10-22T20:40:47+0000",[3713],"the-future-of-advanced-tv",[],[],{"title":3717,"external_link":3718,"slices":3721,"author_name":8,"author_position":8,"author_description":8,"author_image":3765,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3766,"contact_formid":8,"contact_title":3767,"contact_description":3768,"contact_cta":8,"url_form_triggers":3769,"category":464,"date":3770,"card_image":3771,"featured_image":3778,"subheadline":3731,"hide_from_overview":159,"related_articles":3779,"meta_title":3782,"meta_description":3786,"og_title":3790,"og_description":3791,"og_image":3792,"no_index":159},"The Future of Advanced TV",{"id":3707,"type":9,"tags":3719,"lang":17,"slug":3713,"first_publication_date":3711,"last_publication_date":2459,"uid":3708,"link_type":161,"key":3720,"isBroken":159},[],"288b4124-aa40-4357-9a35-9ba024320b9c",[3722],{"variation":25,"version":26,"items":3723,"primary":3724,"id":3764,"slice_type":130,"slice_label":8},[],{"form_id":1125,"hero_image":3725,"hero_video_url":8,"hero_headline":3726,"hero_description":3729,"headline":3733,"copy":3734,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3753,"link":3754,"mobile_hero_form_cta":8,"stats_headline":3755,"stats_description":3756,"stats_cards":3757,"form_headline":3758,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":3759,"ty_content":3760,"pdf_link":3761,"below_form_text":3763},{},[3727],{"type":42,"text":3717,"spans":3728,"direction":49},[],[3730],{"type":52,"text":3731,"spans":3732,"direction":49},"Understanding and leveraging the power of Advanced TV in 2023",[],[],[3735,3738,3741,3744,3747,3750],{"type":52,"text":3736,"spans":3737},"The TV ecosystem is more fragmented than ever. With over 67% of UK households already owning a smart TV and an ever-increasing number of TV content choices available to both consumers and advertisers, the message is clear: TV is not dying, it’s changing.",[],{"type":52,"text":3739,"spans":3740},"We’ve put together this ebook to help brands and advertisers understand the power of Advanced TV in 2023 and beyond. Here’s a quick look at what’s inside:",[],{"type":686,"text":3742,"spans":3743},"Partnering with the best supply partners in the space",[],{"type":686,"text":3745,"spans":3746},"TV intelligence: who’s watching what and how do you use that data?",[],{"type":686,"text":3748,"spans":3749},"SVOD, AVOD, BVOD: unifying the fragmented online market space",[],{"type":686,"text":3751,"spans":3752},"Complementing TV through authenticated BARB measurement",[],[],{"link_type":22},[],[],[],[],"The future is Advanced TV",[],{"link_type":114,"key":3762,"url":1162,"target":1163},"3847f894-4be4-4d45-98c7-a541c196a9c5",[],"text_and_form$6e5195f5-05b8-4fcb-b7e8-e1676e2ffeef",{},{"link_type":161},[],[],[],"2021-03-25",{"dimensions":3772,"alt":3759,"copyright":8,"url":3775,"id":3776,"edit":3777},{"width":3773,"height":3774},373,487,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F47b5faec-e8bd-43aa-a88c-f32ea08a58d8_thefutureisadvancedtv_280x365.png?auto=format,compress","ZICkyBUAACsAz-hr",{"x":37,"y":37,"zoom":38,"background":39},{},[3780],{"article":3781},{"link_type":161},[3783],{"type":52,"text":3784,"spans":3785,"direction":49},"The Future of Advanced TV Technology",[],[3787],{"type":52,"text":3788,"spans":3789,"direction":49},"Understanding and leveraging the power of Advanced TV in 2023.",[],[],[],{},{"id":3794,"uid":3795,"url":8,"type":9,"href":3796,"tags":3797,"first_publication_date":2652,"last_publication_date":2186,"slugs":3798,"linked_documents":3800,"lang":17,"alternate_languages":3801,"data":3802},"Zxf5EhoAAEMAxwDR","miq-reach-target-voters","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5EhoAAEMAxwDR%22%29+%5D%5D",[],[3799],"gotv-final-push-reaching-target-voters",[],[],{"title":3803,"external_link":3804,"slices":3805,"author_name":8,"author_position":8,"author_description":8,"author_image":3833,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3834,"contact_formid":8,"contact_title":3835,"contact_description":3836,"contact_cta":8,"url_form_triggers":3837,"category":464,"date":3838,"card_image":3839,"featured_image":3844,"subheadline":8,"hide_from_overview":159,"related_articles":3845,"meta_title":3848,"meta_description":3852,"og_title":3855,"og_description":3859,"og_image":3862,"no_index":159},"GOTV Final Push: Reaching Target Voters",{"link_type":22},[3806],{"variation":25,"version":26,"items":3807,"primary":3808,"id":3832,"slice_type":130,"slice_label":8},[],{"form_id":3809,"hero_image":3810,"hero_video_url":8,"hero_headline":3811,"hero_description":3814,"headline":3815,"copy":3816,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3823,"link":3824,"mobile_hero_form_cta":8,"stats_headline":3825,"stats_description":3826,"stats_cards":3827,"form_headline":3828,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":3829,"pdf_link":3830,"below_form_text":3831},"555ca056-3bc3-498e-906b-5d1344200184",{},[3812],{"type":42,"text":3803,"spans":3813,"direction":49},[],[],[],[3817,3820],{"type":52,"text":3818,"spans":3819},"MiQ analyzed the viewing trends of millions of Americans who engaged with political content on TV and digital formats over the last year and segmented them into three distinct audience groups- Political Junkies, Fence Sitters, and Occasionals.",[],{"type":52,"text":3821,"spans":3822},"Download the one pager to learn more about their habits, intentions and patterns leading up to the election.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$54eec630-acd4-45b7-a76f-f9376570dd05",{},{"link_type":161},[],[],[],"2021-02-25",{"dimensions":3840,"alt":8,"copyright":8,"url":3841,"id":3842,"edit":3843},{"width":170,"height":171},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F45eb7450-24c1-476f-a216-90722b8a7666_GOTV-Final_push-Reaach-target-voters.jpg?auto=format,compress","ZdzaTRIAACwAKrH-",{"x":37,"y":37,"zoom":38,"background":1429},{},[3846],{"article":3847},{"link_type":161},[3849],{"type":52,"text":3850,"spans":3851},"GOTV Strategies for Reaching Target Voters",[],[3853],{"type":52,"text":3818,"spans":3854},[],[3856],{"type":52,"text":3857,"spans":3858},"Gotv final push: reach target voters",[],[3860],{"type":52,"text":3818,"spans":3861},[],{},{"id":3864,"uid":3865,"url":8,"type":9,"href":3866,"tags":3867,"first_publication_date":3868,"last_publication_date":1383,"slugs":3869,"linked_documents":3871,"lang":17,"alternate_languages":3872,"data":3873},"Zxf5jhoAAEsAxwHR","miq-shoppable-marketing","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5jhoAAEsAxwHR%22%29+%5D%5D",[],"2024-10-22T20:40:40+0000",[3870],"shoppable-marketing-insights",[],[],{"title":3874,"external_link":3875,"slices":3876,"author_name":8,"author_position":8,"author_description":8,"author_image":3918,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":3919,"contact_formid":8,"contact_title":3920,"contact_description":3921,"contact_cta":8,"url_form_triggers":3922,"category":1347,"date":3923,"card_image":3924,"featured_image":3930,"subheadline":3887,"hide_from_overview":159,"related_articles":3931,"meta_title":3934,"meta_description":3938,"og_title":3942,"og_description":3946,"og_image":3949,"no_index":159},"Shoppable Marketing Insights",{"link_type":22},[3877],{"variation":25,"version":26,"items":3878,"primary":3879,"id":3917,"slice_type":130,"slice_label":8},[],{"form_id":3880,"hero_image":3881,"hero_video_url":8,"hero_headline":3882,"hero_description":3885,"headline":3889,"copy":3890,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":3908,"link":3909,"mobile_hero_form_cta":8,"stats_headline":3910,"stats_description":3911,"stats_cards":3912,"form_headline":3913,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":3914,"pdf_link":3915,"below_form_text":3916},"f6283c00-2478-4ac1-a5dd-8c2176b8e7dd",{},[3883],{"type":42,"text":3874,"spans":3884,"direction":49},[],[3886],{"type":52,"text":3887,"spans":3888,"direction":49},"In a period of rapidly changing shopper behavior, consumer brands need to incorporate dynamic creative solutions.",[],[],[3891,3894,3897,3900,3903,3905],{"type":52,"text":3892,"spans":3893},"Here's how MiQ can help:",[],{"type":686,"text":3895,"spans":3896},"Omnichannel activation",[],{"type":686,"text":3898,"spans":3899},"Creative shoppable solutions",[],{"type":686,"text":3901,"spans":3902},"Advanced measurement",[],{"type":52,"text":547,"spans":3904},[],{"type":52,"text":3906,"spans":3907},"Download the one pager!",[],[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$9872e7e4-73bf-45cd-801f-5dd95c1364df",{},{"link_type":161},[],[],[],"2021-02-22",{"dimensions":3925,"alt":8,"copyright":8,"url":3926,"id":3927,"edit":3928},{"width":1351,"height":1425},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F1a72849e-5c75-4cd9-bcc5-c781a77da9ed_MiQ_ShopperMarketing-200402_Page_1.jpg?auto=format%2Ccompress&rect=0%2C-1%2C2550%2C3300&w=2550&h=3300","ZdzaTRIAAC0AKrH9",{"x":37,"y":3929,"zoom":38,"background":1429},-1,{},[3932],{"article":3933},{"link_type":161},[3935],{"type":52,"text":3936,"spans":3937},"Shoppable Marketing Insights: Strategies for Success",[],[3939],{"type":52,"text":3940,"spans":3941},"In a period of rapidly changing shopper behavior, consumer brands need to incorporate dynamic creative solutions. ",[],[3943],{"type":52,"text":3944,"spans":3945},"MiQ Shoppable Marketing",[],[3947],{"type":52,"text":3940,"spans":3948},[],{},{"id":3951,"uid":3952,"url":8,"type":9,"href":3953,"tags":3954,"first_publication_date":3955,"last_publication_date":2811,"slugs":3956,"linked_documents":3958,"lang":17,"alternate_languages":3959,"data":3960},"Zxf79hoAAEEAxwa4","our-first-inclusion-diversity-and-equity-accountability-report","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf79hoAAEEAxwa4%22%29+%5D%5D",[],"2024-10-22T20:39:59+0000",[3957],"i.d.e.a-report-2021-inclusion--diversity",[],[],{"title":3961,"external_link":3962,"slices":3963,"author_name":8,"author_position":8,"author_description":8,"author_image":4019,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4020,"contact_formid":8,"contact_title":4021,"contact_description":4022,"contact_cta":8,"url_form_triggers":4023,"category":2339,"date":4024,"card_image":4025,"featured_image":4030,"subheadline":8,"hide_from_overview":159,"related_articles":4031,"meta_title":4034,"meta_description":4038,"og_title":4041,"og_description":4045,"og_image":4048,"no_index":176},"I.D.E.A Report 2021: Inclusion & Diversity",{"link_type":22},[3964],{"variation":25,"version":26,"items":3965,"primary":3966,"id":4018,"slice_type":130,"slice_label":8},[],{"form_id":3967,"hero_image":3968,"hero_video_url":8,"hero_headline":3969,"hero_description":3972,"headline":3973,"copy":3974,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4006,"link":4007,"mobile_hero_form_cta":8,"stats_headline":4008,"stats_description":4009,"stats_cards":4010,"form_headline":4011,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4012,"ty_content":4013,"pdf_link":4014,"below_form_text":4017},"6f5461fe-107a-47a4-9a94-c0fab5791b56",{},[3970],{"type":42,"text":3961,"spans":3971,"direction":49},[],[],[],[3975,3978,3981,3984,3987,3990,3993,3996,3998],{"type":52,"text":3976,"spans":3977},"Our business needs a diverse mix of voices - so we have better discussions, make better decisions, and deliver more for our clients and our people. But inclusion and diversity doesn’t just happen - it requires commitment and work. Our first annual inclusion, diversity, equity accountability report is part of that work.",[],{"type":52,"text":3979,"spans":3980},"The I.D.E.A. report, that was shared with our MiQ team in April, examines the current state of inclusion, diversity, and equity in our business, assesses the success of our initiatives to date, and looks at the actions we’ll be taking in the coming year to further live our promise as a business that puts inclusion and diversity at its heart.",[],{"type":52,"text":3982,"spans":3983},"In this report you’ll find out:",[],{"type":686,"text":3985,"spans":3986},"How we’re progressing towards overall gender parity",[],{"type":686,"text":3988,"spans":3989},"Why we’re focusing on getting more historically marginalized people into management roles",[],{"type":686,"text":3991,"spans":3992},"How BIPOC representation has evolved over time",[],{"type":686,"text":3994,"spans":3995},"How we’re tackling the pay equity issues we’ve discovered in the course of this report ",[],{"type":52,"text":547,"spans":3997},[],{"type":52,"text":3999,"spans":4000},"We know that inclusion and diversity isn’t just an issue for our business - it’s an issue for our whole industry and society. If you have any feedback on the report or would like to know more about the data, please get in touch for more information.",[4001],{"start":4002,"end":4003,"type":2595,"data":4004},208,227,{"link_type":114,"url":4005,"target":1163},"https:\u002F\u002Fwww.wearemiq.com\u002Fcontact\u002F",[],{"link_type":22},[],[],[],[],"I.D.E.A. Report 2021",[],{"link_type":114,"key":4015,"url":4016,"target":1163},"586618e6-6857-4b47-80fa-6962c66a19ee","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002FEmployer%20Brand\u002FMiQ%20-%20I.D.E.A.%20Report%20-%202021.pdf?__hstc=246130139.e849b7829c791f9c06740f7c9bffb2e1.1693906053963.1699544300092.1699548268478.67&__hssc=246130139.10.1699548268478&__hsfp=3392896326",[],"text_and_form$ff49aac5-8f7f-4117-82a4-389acebc8da0",{},{"link_type":161},[],[],[],"2021-02-01",{"dimensions":4026,"alt":8,"copyright":8,"url":4027,"id":4028,"edit":4029},{"width":1351,"height":1425},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654a61390b105250cf53e867_IDEAreport-internal--cover-1-.jpg?auto=format,compress","ZUphOQsQUlDPU-hn",{"x":37,"y":37,"zoom":38,"background":39},{},[4032],{"article":4033},{"link_type":161},[4035],{"type":52,"text":4036,"spans":4037},"I.D.E.A. Report 2021: Diversity & Inclusion Insights",[],[4039],{"type":52,"text":3979,"spans":4040},[],[4042],{"type":52,"text":4043,"spans":4044},"I.D.E.A Report 2021",[],[4046],{"type":52,"text":3979,"spans":4047},[],{},{"id":4050,"uid":4051,"url":8,"type":9,"href":4052,"tags":4053,"first_publication_date":2546,"last_publication_date":2366,"slugs":4054,"linked_documents":4056,"lang":17,"alternate_languages":4057,"data":4058},"Zxf6cxoAAEgAxwOt","advancedtvonepager","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6cxoAAEgAxwOt%22%29+%5D%5D",[],[4055],"advanced-tv-solution-overview",[],[],{"title":4059,"external_link":4060,"slices":4061,"author_name":8,"author_position":8,"author_description":8,"author_image":4111,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4112,"contact_formid":8,"contact_title":4113,"contact_description":4114,"contact_cta":8,"url_form_triggers":4115,"category":464,"date":4116,"card_image":4117,"featured_image":4122,"subheadline":4072,"hide_from_overview":159,"related_articles":4123,"meta_title":4126,"meta_description":4130,"og_title":4134,"og_description":4138,"og_image":4141,"no_index":159},"Advanced TV Solution Overview",{"link_type":22},[4062],{"variation":25,"version":26,"items":4063,"primary":4064,"id":4110,"slice_type":130,"slice_label":8},[],{"form_id":4065,"hero_image":4066,"hero_video_url":8,"hero_headline":4067,"hero_description":4070,"headline":4074,"copy":4075,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4098,"link":4099,"mobile_hero_form_cta":8,"stats_headline":4100,"stats_description":4101,"stats_cards":4102,"form_headline":4103,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4104,"ty_content":4105,"pdf_link":4106,"below_form_text":4109},"3c11fd60-87ab-4cdd-990c-82ceaeff6ac6",{},[4068],{"type":42,"text":4059,"spans":4069,"direction":49},[],[4071],{"type":52,"text":4072,"spans":4073,"direction":49},"An introduction to Advanced TV",[],[],[4076,4079,4083,4086,4089,4092],{"type":52,"text":4077,"spans":4078},"TV viewing behaviours have changed, which has led to a new era of TV advertising. With a seemingly endless supply of content, audiences now have the power of choice - they decide where and when to consume that content, and we are here to help you reach them.",[],{"type":52,"text":4080,"spans":4081},"Download our Advanced TV information sheet to find out how you can achieve better results in this evolved world of TV with addressable TV buying that closes the loop on reach, frequency and outcomes.",[4082],{"start":553,"end":2022,"type":48},{"type":52,"text":4084,"spans":4085},"If you have any questions, please reach out to:",[],{"type":52,"text":4087,"spans":4088},"Jason Furlano, ",[],{"type":52,"text":4090,"spans":4091},"SVP of Commercial, MiQ ",[],{"type":52,"text":4093,"spans":4094},"jason@miqdigital.com ",[4095],{"start":37,"end":561,"type":2595,"data":4096},{"link_type":114,"url":4097},"mailto:jason@miqdigital.com",[],{"link_type":22},[],[],[],[],"Bridging the gap between TV and digital",[],{"link_type":114,"key":4107,"url":4108,"target":1163},"b2be76b2-6aad-4389-be2f-3088a8e82999","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20Holiday%20Shopping\u002FThe%20pandemic%20effect%20-%20What%20holiday%20shopping%20will%20look%20like%20in%202021.pdf",[],"text_and_form$8fa06010-ec37-4e44-9adf-822bcd181edf",{},{"link_type":161},[],[],[],"2021-01-01",{"dimensions":4118,"alt":4104,"copyright":8,"url":4119,"id":4120,"edit":4121},{"width":1351,"height":1425},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cb0b4531ac2845a252303_Bridgingthegapbetweentvanddigital.jpg?auto=format,compress","ZUywtFMawoRaJSMD",{"x":37,"y":37,"zoom":38,"background":39},{},[4124],{"article":4125},{"link_type":161},[4127],{"type":52,"text":4128,"spans":4129},"Bridging TV and Digital with Advanced TV Solutions",[],[4131],{"type":52,"text":4132,"spans":4133},"How to deliver better connected TV & digital campaigns",[],[4135],{"type":52,"text":4136,"spans":4137},"MiQ'S Advanced TV Solution",[],[4139],{"type":52,"text":4132,"spans":4140},[],{},{"id":2808,"uid":2810,"url":8,"type":9,"href":4143,"tags":4144,"first_publication_date":1382,"last_publication_date":2811,"slugs":4145,"linked_documents":4146,"lang":17,"alternate_languages":4147,"data":4148},"https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6fRoAAEEAxwO-%22%29+%5D%5D",[],[2810],[],[],{"title":4149,"external_link":4150,"slices":4153,"author_name":8,"author_position":8,"author_description":8,"author_image":4206,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4207,"contact_formid":8,"contact_title":4208,"contact_description":4209,"contact_cta":8,"url_form_triggers":4210,"category":1347,"date":4211,"card_image":4212,"featured_image":4217,"subheadline":4163,"hide_from_overview":159,"related_articles":4218,"meta_title":4221,"meta_description":4224,"og_title":4227,"og_description":4228,"og_image":4229,"no_index":159},"Using programmatic for branding",{"id":2808,"type":9,"tags":4151,"lang":17,"slug":2810,"first_publication_date":1382,"last_publication_date":2811,"uid":2810,"link_type":161,"key":4152,"isBroken":159},[],"3265516d-e926-41fa-a697-bec6fe63cb8e",[4154],{"variation":25,"version":26,"items":4155,"primary":4156,"id":4205,"slice_type":130,"slice_label":8},[],{"form_id":8,"hero_image":4157,"hero_video_url":8,"hero_headline":4158,"hero_description":4161,"headline":4165,"copy":4166,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4194,"link":4195,"mobile_hero_form_cta":8,"stats_headline":4196,"stats_description":4197,"stats_cards":4198,"form_headline":4199,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4149,"ty_content":4200,"pdf_link":4201,"below_form_text":4204},{},[4159],{"type":42,"text":4149,"spans":4160,"direction":49},[],[4162],{"type":52,"text":4163,"spans":4164,"direction":49},"How brand marketers can use programmatic to drive high-level awareness",[],[],[4167,4170,4173,4176,4179,4182,4185,4188,4191],{"type":52,"text":4168,"spans":4169},"Since the advent of programmatic buying in 2007 and real- time bidding in 2009, advertisers and buyers have looked for ways to marry programmatic solutions with branding campaigns.",[],{"type":52,"text":4171,"spans":4172},"In this paper, you will learn:",[],{"type":52,"text":4174,"spans":4175},"How the programmatic marketplace has changed over the past five years, including:",[],{"type":686,"text":4177,"spans":4178},"How buying technology has changed",[],{"type":686,"text":4180,"spans":4181},"How advertisers have more control than ever over environments",[],{"type":686,"text":4183,"spans":4184},"How inventory sources have changed",[],{"type":686,"text":4186,"spans":4187},"How branding-focused advertisers can use improvements in technology, data, and targeting to create successful branding campaigns in the programmatic space",[],{"type":52,"text":4189,"spans":4190},"How branding advertisers can leverage programmatic to solve some of the challenges of both traditional and digital campaigns, such as brand safety and frequency",[],{"type":52,"text":4192,"spans":4193},"How MiQ has helped advertisers solve these problems through products and services designed to go beyond simple direct response metrics of success",[],[],{"link_type":22},[],[],[],[],[],{"link_type":114,"key":4202,"url":4203,"target":1163},"be62cc11-ac46-4307-b4b0-94a195078f26","https:\u002F\u002Fwww.wearemiq.com\u002Fwp-content\u002Fuploads\u002F2020\u002F07\u002FMiQ_Using-Programmatic-for-Branding_Whitepaper.pdf",[],"text_and_form$9d650123-0a28-4467-adf4-2192ed8e630d",{},{"link_type":161},[],[],[],"2020-05-01",{"dimensions":4213,"alt":4149,"copyright":8,"url":4214,"id":4215,"edit":4216},{"width":351,"height":2343},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fc6e5a1c0-d2da-4e61-b987-9c1b0798e7ad_Thumb_Research-Programmatic_branding-1200x1553.jpeg?auto=format,compress","ZIGSGhUAACsA1Bet",{"x":37,"y":37,"zoom":38,"background":1429},{},[4219],{"article":4220},{"link_type":161},[4222],{"type":52,"text":4149,"spans":4223,"direction":49},[],[4225],{"type":52,"text":4163,"spans":4226,"direction":49},[],[],[],{},{"id":4231,"uid":4232,"url":8,"type":9,"href":4233,"tags":4234,"first_publication_date":3711,"last_publication_date":1983,"slugs":4235,"linked_documents":4237,"lang":17,"alternate_languages":4238,"data":4239},"Zxf5JRoAAEoAxwD4","in-channelizing-the-power-of-ctv","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5JRoAAEoAxwD4%22%29+%5D%5D",[],[4236],"harnessing-the-power-of-connected-tv",[],[],{"title":4240,"external_link":4241,"slices":4244,"author_name":8,"author_position":8,"author_description":8,"author_image":4310,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4311,"contact_formid":8,"contact_title":4312,"contact_description":4313,"contact_cta":8,"url_form_triggers":4314,"category":464,"date":4315,"card_image":4316,"featured_image":4323,"subheadline":4255,"hide_from_overview":159,"related_articles":4324,"meta_title":4327,"meta_description":4331,"og_title":4334,"og_description":4335,"og_image":4336,"no_index":159},"Harnessing the Power of Connected TV",{"id":4231,"type":9,"tags":4242,"lang":17,"slug":4236,"first_publication_date":3711,"last_publication_date":1983,"uid":4232,"link_type":161,"key":4243,"isBroken":159},[],"2a0e752b-c862-4c76-bf09-f2c08827880a",[4245],{"variation":25,"version":26,"items":4246,"primary":4247,"id":4309,"slice_type":130,"slice_label":8},[],{"form_id":4248,"hero_image":4249,"hero_video_url":8,"hero_headline":4250,"hero_description":4253,"headline":4257,"copy":4258,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4297,"link":4298,"mobile_hero_form_cta":8,"stats_headline":4299,"stats_description":4300,"stats_cards":4301,"form_headline":4302,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4303,"ty_content":4304,"pdf_link":4305,"below_form_text":4308},"f1dc33a4-e8b1-4d96-b3b9-e133584114f1",{},[4251],{"type":42,"text":4240,"spans":4252,"direction":49},[],[4254],{"type":52,"text":4255,"spans":4256,"direction":49},"Unlocking value from CTV advertising in India",[],[],[4259,4263,4266,4269,4278,4284,4288,4291,4294],{"type":52,"text":4255,"spans":4260},[4261],{"start":37,"end":4262,"type":48},45,{"type":52,"text":4264,"spans":4265},"TV commands over 40% share of India’s $10bn advertising market and is projected to grow at over 11% CAGR over the next 5 years. Changing TV viewing habits, increasing internet & smart TV penetration and access to a wide variety of content have brought Connected TV (CTV) to the forefront, bringing new capabilities for brands to target and reach TV audiences effectively.",[],{"type":52,"text":4267,"spans":4268},"Modern marketers are coupling the power of programmatic with data analytics to drive incremental reach and tailored messaging on TV while preserving privacy. We’ve put together this playbook to help brands and advertisers better understand and unlock value from CTV advertising in India. It includes insights from some of the pioneers of the Indian media and advertising industry. ",[],{"type":52,"text":4270,"spans":4271},"India is set to be the third largest TV advertising market in the world by 2024. CTV provides advertisers with an array of integration opportunities across the TV and digital ecosystems, allowing brands to connect with their audiences in a personalized way to drive impactful media outcomes.\n\nPrasanth Kumar, CEO - South Asia at GroupM",[4272,4275],{"start":4273,"end":4274,"type":3562},290,291,{"start":4276,"end":4277,"type":48},292,307,{"type":52,"text":4279,"spans":4280},"CTV households are expected to double over the next two years. CTV's success is based on three key factors: the seismic rise of digital brands, low data costs, and increasing smart TV penetration. CTV is uniquely positioned between large-format dominance and the power of digital measurement.\n\nRana Barua, Group CEO - Havas Media Group, India",[4281],{"start":4282,"end":4283,"type":48},293,304,{"type":52,"text":4285,"spans":4286},"Here’s a quick look at what’s inside:",[4287],{"start":37,"end":148,"type":48},{"type":686,"text":4289,"spans":4290},"CTV ecosystem and opportunity for brands in India",[],{"type":686,"text":4292,"spans":4293},"Guide to plan, pilot and pivot your CTV advertising strategy",[],{"type":686,"text":4295,"spans":4296},"Success stories of brands driving big impact with CTV",[],[],{"link_type":22},[],[],[],[],"Channelizing the power of Connected TV",[],{"link_type":114,"key":4306,"url":4307,"target":1163},"d122e887-fb03-48c2-8703-5bbebd0cfd27","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2022-India-Marketing\u002FMiQ_IN_Connected-TV-Brand-Lift_Report.pdf?_gl=1*g3mmyv*_ga*ODg2ODU4MzguMTY5MzkwNjA1NA..*_ga_Z6HSYG0940*MTY5OTUzOTgzMC41Ni4xLjE2OTk1NDEyMDguNTAuMC4w",[],"text_and_form$3088a6d4-8e6a-4f94-92a3-39d78525a99e",{},{"link_type":161},[],[],[],"2020-04-02",{"dimensions":4317,"alt":8,"copyright":8,"url":4320,"id":4321,"edit":4322},{"width":4318,"height":4319},1240,1754,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F654cbd19531ac2845a252346_2027_CTV-EbookPart2_IN-cover.png?auto=format,compress","ZUy9GVMawoRaJSNG",{"x":37,"y":37,"zoom":38,"background":39},{},[4325],{"article":4326},{"link_type":161},[4328],{"type":52,"text":4329,"spans":4330,"direction":49},"Leveraging the Power of Connected TV Advertising",[],[4332],{"type":52,"text":4255,"spans":4333,"direction":49},[],[],[],{},{"id":4338,"uid":4339,"url":8,"type":9,"href":4340,"tags":4341,"first_publication_date":4342,"last_publication_date":1983,"slugs":4343,"linked_documents":4345,"lang":17,"alternate_languages":4346,"data":4347},"Zxf6gRoAAEsAxwPI","identity-what-activation-looks-like-in-a-world-without-cookies","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6gRoAAEsAxwPI%22%29+%5D%5D",[],"2024-10-22T20:40:23+0000",[4344],"activation-in-a-cookie-free-world",[],[],{"title":4348,"external_link":4349,"slices":4352,"author_name":8,"author_position":8,"author_description":8,"author_image":4388,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4389,"contact_formid":8,"contact_title":4390,"contact_description":4391,"contact_cta":8,"url_form_triggers":4392,"category":2339,"date":4393,"card_image":4394,"featured_image":4399,"subheadline":8,"hide_from_overview":159,"related_articles":4400,"meta_title":4403,"meta_description":4407,"og_title":4411,"og_description":4412,"og_image":4413,"no_index":159},"Activation in a Cookie-Free World",{"id":4338,"type":9,"tags":4350,"lang":17,"slug":4344,"first_publication_date":4342,"last_publication_date":1983,"uid":4339,"link_type":161,"key":4351,"isBroken":159},[],"f31da668-a9d7-419a-9018-eda98bd7cc59",[4353],{"variation":25,"version":26,"items":4354,"primary":4355,"id":4387,"slice_type":130,"slice_label":8},[],{"form_id":4356,"hero_image":4357,"hero_video_url":8,"hero_headline":4358,"hero_description":4361,"headline":4362,"copy":4363,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4375,"link":4376,"mobile_hero_form_cta":8,"stats_headline":4377,"stats_description":4378,"stats_cards":4379,"form_headline":4380,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4381,"ty_content":4382,"pdf_link":4383,"below_form_text":4386},"9548721f-c39a-47cb-bc10-d99f0e2b8012",{},[4359],{"type":42,"text":4348,"spans":4360,"direction":49},[],[],[],[4364,4366,4369,4372],{"type":52,"text":2310,"spans":4365},[],{"type":686,"text":4367,"spans":4368},"The three big changes that will determine what post-cookieless activation actually looks like.",[],{"type":686,"text":4370,"spans":4371},"Why you need to keep your options open and get the best out of authenticated data, anonymous data and clean room analytics.",[],{"type":686,"text":4373,"spans":4374},"How we can reframe the identity question and get back to asking the question that really matters: how do you get the best insights, reach and performance from your campaigns?",[],[],{"link_type":22},[],[],[],[],"Identity: What activation looks like in a world without cookies",[],{"link_type":114,"key":4384,"url":4385,"target":1163},"a8779daa-f66d-418b-a078-981284e2e534","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2021%20-%20Identity\u002FMiQ%20-%20Identity%20What%20activation%20looks%20like%20in%20a%20world%20without%20cookies.pdf",[],"text_and_form$2d445907-8ce7-44fc-9cf8-df36048aa5bf",{},{"link_type":161},[],[],[],"2020-03-01",{"dimensions":4395,"alt":4381,"copyright":8,"url":4396,"id":4397,"edit":4398},{"width":351,"height":2343},"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7ac9f388-7761-4597-8725-3f1e5b16baf6_Identity2_cover-1200x1553.png?auto=format,compress","ZICzHhUAACwA0Cmm",{"x":37,"y":37,"zoom":38,"background":39},{},[4401],{"article":4402},{"link_type":161},[4404],{"type":52,"text":4405,"spans":4406,"direction":49},"Activation Strategies in a Cookie-Free World",[],[4408],{"type":52,"text":4409,"spans":4410,"direction":49},"In this short ebook, you’ll find out:\n- The three big changes that will determine what post-cookieless activation actually looks like.\n- Why you need to keep your options open and get the best out of authenticated data, anonymous data and clean room analytics.\n- How we can reframe the identity question and get back to asking the question that really matters: how do you get the best insights, reach and performance from your campaigns?",[],[],[],{},{"id":4415,"uid":4416,"url":8,"type":9,"href":4417,"tags":4418,"first_publication_date":4419,"last_publication_date":1543,"slugs":4420,"linked_documents":4422,"lang":17,"alternate_languages":4423,"data":4424},"Zxf5_xoAAE4AxwLA","the-shifting-political-tv-landscape","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5_xoAAE4AxwLA%22%29+%5D%5D",[],"2024-10-22T20:40:33+0000",[4421],"the-changing-political-tv-landscape",[],[],{"title":4425,"external_link":4426,"slices":4429,"author_name":8,"author_position":8,"author_description":8,"author_image":4457,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4458,"contact_formid":8,"contact_title":4459,"contact_description":4460,"contact_cta":8,"url_form_triggers":4461,"category":464,"date":4462,"card_image":4463,"featured_image":4469,"subheadline":4440,"hide_from_overview":159,"related_articles":4470,"meta_title":4473,"meta_description":4477,"og_title":4480,"og_description":4481,"og_image":4482,"no_index":159},"The Changing Political TV Landscape",{"id":4415,"type":9,"tags":4427,"lang":17,"slug":4421,"first_publication_date":4419,"last_publication_date":1543,"uid":4416,"link_type":161,"key":4428,"isBroken":159},[],"a1301ff9-4d72-4ee7-adab-efacf0074c50",[4430],{"variation":25,"version":26,"items":4431,"primary":4432,"id":4456,"slice_type":130,"slice_label":8},[],{"form_id":4433,"hero_image":4434,"hero_video_url":8,"hero_headline":4435,"hero_description":4438,"headline":4442,"copy":4443,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4447,"link":4448,"mobile_hero_form_cta":8,"stats_headline":4449,"stats_description":4450,"stats_cards":4451,"form_headline":4452,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":8,"ty_caption":8,"ty_content":4453,"pdf_link":4454,"below_form_text":4455},"aa21e467-8bf8-4981-b1d9-051ef596096f",{},[4436],{"type":42,"text":4425,"spans":4437,"direction":49},[],[4439],{"type":52,"text":4440,"spans":4441,"direction":49},"How the TV political landscape has shifted as a result of COVID-19",[],[],[4444],{"type":52,"text":4445,"spans":4446},"In this paper we look at how the TV political landscape has shifted as a result of recent trends and accelerated by the COVID-19 outbreak and the increased amount of viewing- particularly in OTT.",[],[],{"link_type":22},[],[],[],[],[],{"link_type":22},[],"text_and_form$73d7fc0d-94c9-4f66-8a99-bdc1492f79ff",{},{"link_type":161},[],[],[],"2020-02-01",{"dimensions":4464,"alt":4465,"copyright":8,"url":4466,"id":4467,"edit":4468},{"width":718,"height":719},"The shifting political TV landscape","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F7d54f7d7-7ace-4734-af76-7caf00d0cfb6_Thumb_Research-Shifting_political_TV_landscape.jpeg?auto=format,compress","ZIGP4hUAACoA1A2b",{"x":37,"y":37,"zoom":38,"background":1429},{},[4471],{"article":4472},{"link_type":161},[4474],{"type":52,"text":4475,"spans":4476,"direction":49},"Understanding the Changing Political TV Landscape",[],[4478],{"type":52,"text":4440,"spans":4479,"direction":49},[],[],[],{},{"id":4484,"uid":4485,"url":8,"type":9,"href":4486,"tags":4487,"first_publication_date":4488,"last_publication_date":1712,"slugs":4489,"linked_documents":4490,"lang":17,"alternate_languages":4491,"data":4492},"Zxf6ORoAAE0AxwM3","the-programmatic-promise","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6ORoAAE0AxwM3%22%29+%5D%5D",[],"2024-10-22T20:40:29+0000",[4485],[],[],{"title":4493,"external_link":4494,"slices":4497,"author_name":8,"author_position":8,"author_description":8,"author_image":4543,"navbar_theme":157,"navbar_type":8,"banner_text":8,"banner_theme":8,"hide_contact":8,"simple_footer":8,"content_sub_group":8,"form_override":4544,"contact_formid":8,"contact_title":4545,"contact_description":4546,"contact_cta":8,"url_form_triggers":4547,"category":2339,"date":4548,"card_image":4549,"featured_image":4556,"subheadline":4508,"hide_from_overview":159,"related_articles":4557,"meta_title":4560,"meta_description":4564,"og_title":4567,"og_description":4568,"og_image":4569,"no_index":159},"The Programmatic Promise",{"id":4484,"type":9,"tags":4495,"lang":17,"slug":4485,"first_publication_date":4488,"last_publication_date":1712,"uid":4485,"link_type":161,"key":4496,"isBroken":159},[],"757b87b8-525c-4808-a975-b128fae40d27",[4498],{"variation":25,"version":26,"items":4499,"primary":4500,"id":4542,"slice_type":130,"slice_label":8},[],{"form_id":4501,"hero_image":4502,"hero_video_url":8,"hero_headline":4503,"hero_description":4506,"headline":4510,"copy":4511,"hero_background_color":67,"form_background_color":68,"cards_columns":695,"cards":4530,"link":4531,"mobile_hero_form_cta":8,"stats_headline":4532,"stats_description":4533,"stats_cards":4534,"form_headline":4535,"form_headline_size":8,"form_cta":8,"form_cta_closed":8,"ty_headline":702,"ty_caption":4536,"ty_content":4537,"pdf_link":4538,"below_form_text":4541},"9e8d9e47-6313-436c-b4d6-36a86066578a",{},[4504],{"type":42,"text":4493,"spans":4505,"direction":49},[],[4507],{"type":52,"text":4508,"spans":4509,"direction":49},"Omnichannel: building for a future state of advertising",[],[],[4512,4515,4518,4521,4524,4527],{"type":52,"text":4513,"spans":4514},"What does the future of programmatic omnichannel look like? What benefits do marketers think are coming their way? And what obstacles do they need to overcome to get there?",[],{"type":52,"text":4516,"spans":4517},"We partnered with Digiday to ask brands and agencies from across the world about their programmatic strategies – what they’re getting right, what they’re struggling with, and what support they need to get closer to the ideal future state of programmatic omnichannel.",[],{"type":52,"text":4519,"spans":4520},"Read the report to find out why marketers feel that…",[],{"type":686,"text":4522,"spans":4523},"Omnichannel strategies will help them move forwards to a more ideal future where the data they uncover in one platform will inform spending in all their others.",[],{"type":686,"text":4525,"spans":4526},"There are reasons to be optimistic that as the number of addressable platforms grows, things like targeting, cross-platform measurement and attribution will become easier.",[],{"type":686,"text":4528,"spans":4529},"Increased use of technology, strengthened programmatic partnerships, and better education for in-house teams will unlock the possibilities of programmatic omnichannel.",[],[],{"link_type":22},[],[],[],[],"The programmatic promise",[],{"link_type":114,"key":4539,"url":4540,"target":1163},"898c8bdb-0318-4043-bc6d-0780d7925003","https:\u002F\u002Ff.hubspotusercontent20.net\u002Fhubfs\u002F4784870\u002FLocal%20Materials%20(Campaign%20Specific)\u002F2019%20Auto%20Study\u002F2019%20US%20Auto%20Study\u002F2019%20US%20Auto%20Study%20White%20Paper.pdf",[],"text_and_form$dfd6a652-13a4-4496-832c-43d75d4ae67e",{},{"link_type":161},[],[],[],"2020-01-01",{"dimensions":4550,"alt":4536,"copyright":8,"url":4553,"id":4554,"edit":4555},{"width":4551,"height":4552},773,1000,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F5f9d2f44-1544-4398-87a1-8e15fa3aef69_omnichannel-2.png?auto=format,compress","ZIC5HBUAACsA0EWt",{"x":37,"y":37,"zoom":38,"background":39},{},[4558],{"article":4559},{"link_type":161},[4561],{"type":52,"text":4562,"spans":4563,"direction":49},"The Promise of Programmatic Advertising",[],[4565],{"type":52,"text":4508,"spans":4566,"direction":49},[],[],[],{},{"id":4571,"uid":4572,"url":4573,"type":4574,"href":4575,"tags":4576,"first_publication_date":4342,"last_publication_date":4577,"slugs":4578,"linked_documents":4580,"lang":17,"alternate_languages":4581,"data":4586,"is_localised":159,"viewed_lang":17},"Zxf6jBoAAE0AxwPc","insights","\u002Fresources\u002Finsights","page_whitepaper","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asQK5hIAAC0A4d3-&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf6jBoAAE0AxwPc%22%29+%5D%5D",[],"2026-04-22T13:15:46+0000",[4579],"page-whitepaper",[],[4582,4584],{"id":4583,"type":4574,"lang":370,"uid":4572},"aIc6nRoAAEEAYs8Z",{"id":4585,"type":4574,"lang":376,"uid":4572},"aJI1TRkAAD8As9Mr",{"title":4587,"parent":4588,"featured_image":4596,"category":8,"slices":4597,"meta_title":4665,"meta_description":4669,"og_title":4672,"og_description":4675,"og_image":4678,"no_index":159},"Research and Insights: Latest Trends for Marketers",{"id":4589,"type":2598,"tags":4590,"lang":17,"slug":4591,"first_publication_date":4592,"last_publication_date":4593,"uid":4594,"link_type":161,"key":4595,"isBroken":159},"Zxf7FRoAAE4AxwTq",[],"resources-and-new-updates","2024-10-22T20:40:14+0000","2025-01-23T10:48:23+0000","resources","9dd736a7-8f80-498a-8816-0fe341f1850f",{},[4598,4630],{"variation":4599,"version":26,"items":4600,"primary":4602,"id":4628,"slice_type":4629,"slice_label":8},"heroHeader",[4601],{},{"subpage_links":4603,"headline":4604,"headlinelowercase":159,"headline_size":4613,"subheader":8,"anchor_id":8,"text":4614,"image":4618,"button_link":4624,"button_text":8,"video":4625,"embed_link":8,"anchor_to":8,"button_theme":8,"decoration_shape":4627,"overlay":68,"image_alignment":8},[],[4605,4611],{"type":52,"text":4606,"spans":4607},"Research & ",[4608,4609],{"start":37,"end":674,"type":3562},{"start":37,"end":4610,"type":48},9,{"type":52,"text":4572,"spans":4612},[],"Large",[4615],{"type":52,"text":4616,"spans":4617},"The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.",[],{"dimensions":4619,"alt":8,"copyright":8,"url":4621,"id":4622,"edit":4623},{"width":221,"height":4620},1040,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Fda4a4b52-a892-4cef-b852-bf1b583b3540_RESOURCES-header.png?auto=format,compress","ZapoTRYAADIAdl_U",{"x":37,"y":37,"zoom":38,"background":39},{"link_type":22},{"link_type":4626},"Media","Q","hero$2284e985-bbb7-4477-8613-2bdd039fa434","hero",{"variation":4631,"version":26,"items":4632,"primary":4633,"id":4663,"slice_type":4664,"slice_label":8},"contentImage",[],{"anchor_id":8,"caption":4634,"title":212,"content":4635,"text_color":8,"background_color":157,"cta_text":117,"cta_link":4651,"embed_link":8,"anchor_to":8,"cta_text_2":8,"cta_link_2":4656,"embed_link_2":8,"anchor_to_2":8,"button_theme":4657,"mobile_image":4658,"image":4659,"theme":67,"image_contained":176,"image_offset":159,"image_2_background":8,"slot_title":8,"hub_link":4662,"reversed":159},"Report",[4636,4639,4642,4645,4648],{"type":52,"text":4637,"spans":4638,"direction":49},"The marketing funnel has changed. Today’s consumers don’t move in a linear way, and their attention is always up for grabs. Now’s the time to get to grips with the new flexible ecosystem. In our latest global report, we analyze the behaviors and attitudes of over 4000 consumers and 600 marketing professionals.",[],{"type":686,"text":4640,"spans":4641,"direction":49},"Discover the new consumer states of watching, browsing and buying.",[],{"type":686,"text":4643,"spans":4644,"direction":49},"See what’s driving today’s limitless consumer.",[],{"type":686,"text":4646,"spans":4647,"direction":49},"Understand the surprising new behaviors of today’s customer.",[],{"type":686,"text":4649,"spans":4650,"direction":49},"Find out how marketers can stay flexible and adapt to these new attitudes.",[],{"id":202,"type":9,"tags":4652,"lang":17,"slug":203,"first_publication_date":206,"last_publication_date":207,"uid":203,"data":4653,"link_type":161,"key":4654,"isBroken":159,"url":4655},[],{"date":321,"title":212},"7981bb9d-48f4-43f2-8dd4-1523a5de662a","\u002Fresources\u002Finsights\u002Ffrom-funnel-to-flexibility",{"link_type":22},"orange",{},{"dimensions":4660,"alt":8,"copyright":8,"url":326,"id":327,"edit":4661},{"width":324,"height":325},{"x":37,"y":37,"zoom":38,"background":39},{"link_type":22},"text_image$f377cf29-ab8e-4bc1-b7c2-9b64e9658a99","text_image",[4666],{"type":52,"text":4667,"spans":4668,"direction":49},"Research and Insights Hub",[],[4670],{"type":52,"text":4616,"spans":4671,"direction":49},[],[4673],{"type":52,"text":4667,"spans":4674,"direction":49},[],[4676],{"type":52,"text":4616,"spans":4677},[],{}]