[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article_whitepaper-the-future-is-advanced-tv":3,"$fkb8u_6mj-1lISgkICbOpZbWwfJWaE9LE8eoUV2mZRM8":122},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17,"is_localised":37,"viewed_lang":15},"Zxf5IRoAAEMAxwDu","the-future-is-advanced-tv","\u002Fresources\u002Finsights\u002Fthe-future-is-advanced-tv","article_whitepaper","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atuwrhEAACoAWeGm&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf5IRoAAEMAxwDu%22%29+%5D%5D",[],"2024-10-22T20:40:47+0000","2026-01-22T10:15:07+0000",[13],"the-future-of-advanced-tv",[],"en-gl",[],{"title":18,"external_link":19,"slices":38,"author_name":27,"author_position":27,"author_description":27,"author_image":96,"navbar_theme":97,"navbar_type":27,"banner_text":27,"banner_theme":27,"hide_contact":27,"simple_footer":27,"content_sub_group":27,"form_override":98,"contact_formid":27,"contact_title":99,"contact_description":100,"contact_cta":27,"url_form_triggers":101,"category":102,"date":103,"card_image":104,"featured_image":107,"subheadline":34,"hide_from_overview":37,"related_articles":108,"meta_title":111,"meta_description":115,"og_title":119,"og_description":120,"og_image":121,"no_index":37},"The Future of Advanced TV",{"id":4,"type":7,"tags":20,"lang":15,"slug":13,"first_publication_date":10,"last_publication_date":11,"uid":5,"data":21,"link_type":35,"key":36,"isBroken":37},[],{"card_image":22,"subheadline":34,"title":18},{"dimensions":23,"alt":26,"copyright":27,"url":28,"id":29,"edit":30},{"width":24,"height":25},373,487,"The future is Advanced TV",null,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F47b5faec-e8bd-43aa-a88c-f32ea08a58d8_thefutureisadvancedtv_280x365.png?auto=format,compress","ZICkyBUAACsAz-hr",{"x":31,"y":31,"zoom":32,"background":33},0,1,"transparent","Understanding and leveraging the power of Advanced TV in 2023","Document","288b4124-aa40-4357-9a35-9ba024320b9c",false,[39],{"variation":40,"version":41,"items":42,"primary":43,"id":94,"slice_type":95,"slice_label":27},"scroll","initial",[],{"form_id":44,"hero_image":45,"hero_video_url":27,"hero_headline":46,"hero_description":51,"headline":55,"copy":56,"hero_background_color":76,"form_background_color":77,"cards_columns":78,"cards":79,"link":80,"mobile_hero_form_cta":27,"stats_headline":82,"stats_description":83,"stats_cards":84,"form_headline":85,"form_headline_size":27,"form_cta":27,"form_cta_closed":27,"ty_headline":86,"ty_caption":26,"ty_content":87,"pdf_link":88,"below_form_text":93},"f15399c2-d835-441f-80aa-72a03f0786bf",{},[47],{"type":48,"text":18,"spans":49,"direction":50},"heading1",[],"ltr",[52],{"type":53,"text":34,"spans":54,"direction":50},"paragraph",[],[],[57,60,63,67,70,73],{"type":53,"text":58,"spans":59},"The TV ecosystem is more fragmented than ever. With over 67% of UK households already owning a smart TV and an ever-increasing number of TV content choices available to both consumers and advertisers, the message is clear: TV is not dying, it’s changing.",[],{"type":53,"text":61,"spans":62},"We’ve put together this ebook to help brands and advertisers understand the power of Advanced TV in 2023 and beyond. Here’s a quick look at what’s inside:",[],{"type":64,"text":65,"spans":66},"list-item","Partnering with the best supply partners in the space",[],{"type":64,"text":68,"spans":69},"TV intelligence: who’s watching what and how do you use that data?",[],{"type":64,"text":71,"spans":72},"SVOD, AVOD, BVOD: unifying the fragmented online market space",[],{"type":64,"text":74,"spans":75},"Complementing TV through authenticated BARB measurement",[],"gradientRedPink","purple","3",[],{"link_type":81},"Any",[],[],[],[],"Thank you!",[],{"link_type":89,"key":90,"url":91,"target":92},"Web","3847f894-4be4-4d45-98c7-a541c196a9c5","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2023-UK_The-future-is-Advanced-TV\u002FMiQ_UK_The-future-is-Advanced-TV.pdf","_blank",[],"text_and_form$6e5195f5-05b8-4fcb-b7e8-e1676e2ffeef","text_and_form",{},"white",{"link_type":35},[],[],[],"Advanced TV","2021-03-25",{"dimensions":105,"alt":26,"copyright":27,"url":28,"id":29,"edit":106},{"width":24,"height":25},{"x":31,"y":31,"zoom":32,"background":33},{},[109],{"article":110},{"link_type":35},[112],{"type":53,"text":113,"spans":114,"direction":50},"The Future of Advanced TV Technology",[],[116],{"type":53,"text":117,"spans":118,"direction":50},"Understanding and leveraging the power of Advanced TV in 2023.",[],[],[],{},{"id":44,"name":123,"createdAt":124,"updatedAt":125,"archived":37,"fieldGroups":126,"configuration":637,"displayOptions":645,"legalConsentOptions":661,"formType":669},"UK_The-future-is-Advanced-TV-Report_Jan2023 | MOFU","2023-01-23T17:07:04.362Z","2024-09-23T21:34:39.764Z",[127,137,142,149,154,159,186,582,594,598,602,606,610,614],{"groupType":128,"richTextType":129,"fields":130},"default_group","text",[131],{"objectTypeId":132,"name":133,"label":134,"required":135,"hidden":37,"fieldType":136},"0-1","firstname","First name",true,"single_line_text",{"groupType":128,"richTextType":129,"fields":138},[139],{"objectTypeId":132,"name":140,"label":141,"required":135,"hidden":37,"fieldType":136},"lastname","Last name",{"groupType":128,"richTextType":129,"fields":143},[144],{"objectTypeId":132,"name":145,"label":146,"required":135,"hidden":37,"validation":147,"fieldType":145},"email","Email",{"blockedEmailDomains":148,"useDefaultBlockList":37},[],{"groupType":128,"richTextType":129,"fields":150},[151],{"objectTypeId":132,"name":152,"label":153,"required":135,"hidden":37,"fieldType":136},"jobtitle","Job title",{"groupType":128,"richTextType":129,"fields":155},[156],{"objectTypeId":132,"name":157,"label":158,"required":135,"hidden":37,"fieldType":136},"company","Company name",{"groupType":128,"richTextType":129,"fields":160},[161],{"objectTypeId":132,"name":162,"label":163,"required":135,"hidden":37,"options":164,"fieldType":185},"company_type_subscribe_form_","Company type",[165,168,170,173,176,179,182],{"label":166,"value":166,"description":167,"displayOrder":31},"Media Agency","",{"label":169,"value":169,"description":167,"displayOrder":32},"Indie Agency",{"label":171,"value":171,"description":167,"displayOrder":172},"Brand \u002F Direct Advertiser",2,{"label":174,"value":174,"description":167,"displayOrder":175},"Industry Analyst \u002F Partner",3,{"label":177,"value":177,"description":167,"displayOrder":178},"Journalist \u002F Press",4,{"label":180,"value":180,"description":167,"displayOrder":181},"Job Seeker",5,{"label":183,"value":183,"description":167,"displayOrder":184},"Other",6,"dropdown",{"groupType":187,"richTextType":129,"fields":188},"progressive",[189],{"objectTypeId":132,"name":190,"label":191,"required":135,"hidden":37,"dependentFields":192,"options":432,"fieldType":185},"country","Country\u002FRegion",[193],{"dependentCondition":194,"dependentField":198},{"operator":195,"values":196},"set_any",[197],"United States",{"objectTypeId":132,"name":199,"label":200,"required":37,"hidden":37,"options":201,"fieldType":185},"state","State\u002FRegion",[202,205,209,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269,273,277,281,285,289,293,297,301,305,309,313,317,321,325,329,333,337,341,345,349,353,357,361,365,369,373,377,381,385,389,393,397,401,405,408,411,414,417,420,423,426,429],{"label":203,"value":203,"description":167,"displayOrder":204},"DC",16,{"label":206,"value":207,"description":167,"displayOrder":208},"Alabama","AL",34,{"label":210,"value":211,"description":167,"displayOrder":212},"Alaska","AK",35,{"label":214,"value":215,"description":167,"displayOrder":216},"Arizona","AZ",36,{"label":218,"value":219,"description":167,"displayOrder":220},"Arkansas","AR",37,{"label":222,"value":223,"description":167,"displayOrder":224},"California","CA",38,{"label":226,"value":227,"description":167,"displayOrder":228},"Colorado","CO",39,{"label":230,"value":231,"description":167,"displayOrder":232},"Connecticut","CT",40,{"label":234,"value":235,"description":167,"displayOrder":236},"Delaware","DE",41,{"label":238,"value":239,"description":167,"displayOrder":240},"Florida","FL",42,{"label":242,"value":243,"description":167,"displayOrder":244},"Georgia","GA",43,{"label":246,"value":247,"description":167,"displayOrder":248},"Hawaii","HI",44,{"label":250,"value":251,"description":167,"displayOrder":252},"Idaho","ID",45,{"label":254,"value":255,"description":167,"displayOrder":256},"Illinois","IL",46,{"label":258,"value":259,"description":167,"displayOrder":260},"Indiana","IN",47,{"label":262,"value":263,"description":167,"displayOrder":264},"Iowa","IA",48,{"label":266,"value":267,"description":167,"displayOrder":268},"Kansas","KS",49,{"label":270,"value":271,"description":167,"displayOrder":272},"Kentucky","KY",50,{"label":274,"value":275,"description":167,"displayOrder":276},"Louisiana","LA",51,{"label":278,"value":279,"description":167,"displayOrder":280},"Maine","ME",52,{"label":282,"value":283,"description":167,"displayOrder":284},"Maryland","MD",53,{"label":286,"value":287,"description":167,"displayOrder":288},"Massachusetts","MA",54,{"label":290,"value":291,"description":167,"displayOrder":292},"Michigan","MI",55,{"label":294,"value":295,"description":167,"displayOrder":296},"Minnesota","MN",56,{"label":298,"value":299,"description":167,"displayOrder":300},"Mississippi","MS",57,{"label":302,"value":303,"description":167,"displayOrder":304},"Missouri","MO",58,{"label":306,"value":307,"description":167,"displayOrder":308},"Montana","MT",59,{"label":310,"value":311,"description":167,"displayOrder":312},"Nebraska","NE",60,{"label":314,"value":315,"description":167,"displayOrder":316},"Nevada","NV",61,{"label":318,"value":319,"description":167,"displayOrder":320},"New Hampshire","NH",62,{"label":322,"value":323,"description":167,"displayOrder":324},"New Jersey","NJ",63,{"label":326,"value":327,"description":167,"displayOrder":328},"New Mexico","NM",64,{"label":330,"value":331,"description":167,"displayOrder":332},"New York","NY",65,{"label":334,"value":335,"description":167,"displayOrder":336},"North Carolina","NC",66,{"label":338,"value":339,"description":167,"displayOrder":340},"North Dakota","ND",67,{"label":342,"value":343,"description":167,"displayOrder":344},"Ohio","OH",68,{"label":346,"value":347,"description":167,"displayOrder":348},"Oklahoma","OK",69,{"label":350,"value":351,"description":167,"displayOrder":352},"Oregon","OR",70,{"label":354,"value":355,"description":167,"displayOrder":356},"Pennsylvania","PA",71,{"label":358,"value":359,"description":167,"displayOrder":360},"Rhode Island","RI",72,{"label":362,"value":363,"description":167,"displayOrder":364},"South Carolina","SC",73,{"label":366,"value":367,"description":167,"displayOrder":368},"South Dakota","SD",74,{"label":370,"value":371,"description":167,"displayOrder":372},"Tennessee","TN",75,{"label":374,"value":375,"description":167,"displayOrder":376},"Texas","TX",76,{"label":378,"value":379,"description":167,"displayOrder":380},"Utah","UT",77,{"label":382,"value":383,"description":167,"displayOrder":384},"Vermont","VT",78,{"label":386,"value":387,"description":167,"displayOrder":388},"Virginia","VA",79,{"label":390,"value":391,"description":167,"displayOrder":392},"Washington","WA",80,{"label":394,"value":395,"description":167,"displayOrder":396},"West Virginia","WV",81,{"label":398,"value":399,"description":167,"displayOrder":400},"Wisconsin","WI",82,{"label":402,"value":403,"description":167,"displayOrder":404},"Wyoming","WY",83,{"label":406,"value":406,"description":167,"displayOrder":407},"British Columbia",84,{"label":409,"value":409,"description":167,"displayOrder":410},"Manitoba",85,{"label":412,"value":412,"description":167,"displayOrder":413},"Quebec",86,{"label":415,"value":415,"description":167,"displayOrder":416},"Saskatchewan",87,{"label":418,"value":418,"description":167,"displayOrder":419},"New Brunswick",88,{"label":421,"value":421,"description":167,"displayOrder":422},"Nova Scotia",89,{"label":424,"value":424,"description":167,"displayOrder":425},"PEI",90,{"label":427,"value":427,"description":167,"displayOrder":428},"Newfoundland and Labrador",91,{"label":430,"value":430,"description":167,"displayOrder":431},"Yukon",105,[433,435,438,441,443,446,449,452,455,458,461,464,467,470,473,476,479,482,485,488,491,493,495,497,499,501,503,505,507,509,511,513,515,517,519,521,523,524,526,528,530,532,534,536,538,540,542,544,546,548,550,552,554,556,558,560,562,564,566,568,570,572,574,576,578,580],{"label":197,"value":197,"description":167,"displayOrder":434},13,{"label":436,"value":436,"description":167,"displayOrder":437},"United Kingdom",14,{"label":439,"value":439,"description":167,"displayOrder":440},"Canada",15,{"label":442,"value":442,"description":167,"displayOrder":204},"Australia",{"label":444,"value":444,"description":167,"displayOrder":445},"Argentina",17,{"label":447,"value":447,"description":167,"displayOrder":448},"Austria",18,{"label":450,"value":450,"description":167,"displayOrder":451},"Belgium",19,{"label":453,"value":453,"description":167,"displayOrder":454},"Brazil",20,{"label":456,"value":456,"description":167,"displayOrder":457},"China",21,{"label":459,"value":459,"description":167,"displayOrder":460},"Chile",22,{"label":462,"value":462,"description":167,"displayOrder":463},"Croatia",23,{"label":465,"value":465,"description":167,"displayOrder":466},"Denmark",24,{"label":468,"value":468,"description":167,"displayOrder":469},"France",26,{"label":471,"value":471,"description":167,"displayOrder":472},"Germany",27,{"label":474,"value":474,"description":167,"displayOrder":475},"Greece",28,{"label":477,"value":477,"description":167,"displayOrder":478},"India",29,{"label":480,"value":480,"description":167,"displayOrder":481},"Indonesia",30,{"label":483,"value":483,"description":167,"displayOrder":484},"Ireland",31,{"label":486,"value":486,"description":167,"displayOrder":487},"Italy",32,{"label":489,"value":489,"description":167,"displayOrder":490},"Japan",33,{"label":492,"value":492,"description":167,"displayOrder":208},"Malaysia",{"label":494,"value":494,"description":167,"displayOrder":212},"Mexico",{"label":496,"value":496,"description":167,"displayOrder":216},"Netherlands",{"label":498,"value":498,"description":167,"displayOrder":220},"New Zealand",{"label":500,"value":500,"description":167,"displayOrder":224},"Philippines",{"label":502,"value":502,"description":167,"displayOrder":228},"Poland",{"label":504,"value":504,"description":167,"displayOrder":232},"Singapore",{"label":506,"value":506,"description":167,"displayOrder":236},"South Korea",{"label":508,"value":508,"description":167,"displayOrder":240},"Spain",{"label":510,"value":510,"description":167,"displayOrder":244},"Sweden",{"label":512,"value":512,"description":167,"displayOrder":248},"Switzerland",{"label":514,"value":514,"description":167,"displayOrder":252},"Thailand",{"label":516,"value":516,"description":167,"displayOrder":256},"Turkey",{"label":518,"value":518,"description":167,"displayOrder":260},"Vietnam",{"label":520,"value":520,"description":167,"displayOrder":264},"UAE",{"label":522,"value":522,"description":167,"displayOrder":272},"Ukraine",{"label":183,"value":183,"description":167,"displayOrder":276},{"label":525,"value":525,"description":167,"displayOrder":296},"Egypt",{"label":527,"value":527,"description":167,"displayOrder":300},"Finland",{"label":529,"value":529,"description":167,"displayOrder":304},"Saudi Arabia",{"label":531,"value":531,"description":167,"displayOrder":308},"Qatar",{"label":533,"value":533,"description":167,"displayOrder":312},"Dubai",{"label":535,"value":535,"description":167,"displayOrder":316},"The Netherlands",{"label":537,"value":537,"description":167,"displayOrder":332},"Republic of Ireland",{"label":539,"value":539,"description":167,"displayOrder":336},"Northern Ireland",{"label":541,"value":541,"description":167,"displayOrder":344},"Colombia",{"label":543,"value":543,"description":167,"displayOrder":356},"MENAT",{"label":545,"value":545,"description":167,"displayOrder":360},"Portugal",{"label":547,"value":547,"description":167,"displayOrder":364},"Guatemala",{"label":549,"value":549,"description":167,"displayOrder":368},"Dominican Republic",{"label":551,"value":551,"description":167,"displayOrder":376},"Bolivia",{"label":553,"value":553,"description":167,"displayOrder":380},"Ecuador",{"label":555,"value":555,"description":167,"displayOrder":384},"Guyana",{"label":557,"value":557,"description":167,"displayOrder":388},"Paraguay",{"label":559,"value":559,"description":167,"displayOrder":392},"Perú",{"label":561,"value":561,"description":167,"displayOrder":396},"Surinam",{"label":563,"value":563,"description":167,"displayOrder":400},"Uruguay",{"label":565,"value":565,"description":167,"displayOrder":404},"Venezuela",{"label":567,"value":567,"description":167,"displayOrder":407},"Costa Rica",{"label":569,"value":569,"description":167,"displayOrder":410},"Cuba",{"label":571,"value":571,"description":167,"displayOrder":413},"El Salvador",{"label":573,"value":573,"description":167,"displayOrder":416},"Honduras",{"label":575,"value":575,"description":167,"displayOrder":419},"Nicaragua",{"label":577,"value":577,"description":167,"displayOrder":422},"Panamá",{"label":579,"value":579,"description":167,"displayOrder":425},"República Dominicana",{"label":581,"value":581,"description":167,"displayOrder":428},"Puerto Rico",{"groupType":128,"richTextType":129,"fields":583},[584],{"objectTypeId":132,"name":585,"label":586,"required":135,"hidden":37,"options":587,"fieldType":185},"marketing_actively_run_advancedtv_campaigns","Do you actively run Advanced TV campaigns?",[588,590,592],{"label":589,"value":589,"description":167,"displayOrder":31},"Yes and I plan to continue running ATV campaigns",{"label":591,"value":591,"description":167,"displayOrder":32},"No but I would like to learn more",{"label":593,"value":593,"description":167,"displayOrder":172},"I don't know yet",{"groupType":128,"richTextType":129,"fields":595},[596],{"objectTypeId":132,"name":597,"label":597,"required":37,"hidden":135,"fieldType":136},"utm_campaign",{"groupType":128,"richTextType":129,"fields":599},[600],{"objectTypeId":132,"name":601,"label":601,"required":37,"hidden":135,"fieldType":136},"utm_content",{"groupType":128,"richTextType":129,"fields":603},[604],{"objectTypeId":132,"name":605,"label":605,"required":37,"hidden":135,"fieldType":136},"utm_medium",{"groupType":128,"richTextType":129,"fields":607},[608],{"objectTypeId":132,"name":609,"label":609,"required":37,"hidden":135,"fieldType":136},"utm_source",{"groupType":128,"richTextType":129,"fields":611},[612],{"objectTypeId":132,"name":613,"label":613,"required":37,"hidden":135,"fieldType":136},"utm_term",{"groupType":615,"richTextType":129,"fields":616},"queued",[617],{"objectTypeId":132,"name":618,"label":619,"required":135,"hidden":37,"options":620,"fieldType":185},"how_did_you_heard_about_us_","How did you hear about us?",[621,623,625,627,629,631,633,635],{"label":622,"value":622,"description":167,"displayOrder":31},"At an event",{"label":624,"value":624,"description":167,"displayOrder":32},"Peer referral",{"label":626,"value":626,"description":167,"displayOrder":172},"Press article",{"label":628,"value":628,"description":167,"displayOrder":175},"Social media",{"label":630,"value":630,"description":167,"displayOrder":178},"Advertising",{"label":632,"value":632,"description":167,"displayOrder":181},"Search engine",{"label":634,"value":634,"description":167,"displayOrder":184},"MiQ content",{"label":183,"value":183,"description":167,"displayOrder":636},7,{"language":638,"cloneable":135,"postSubmitAction":639,"editable":135,"archivable":135,"recaptchaEnabled":37,"notifyContactOwner":135,"notifyRecipients":642,"createNewContactForNewEmail":37,"prePopulateKnownValues":37,"allowLinkToResetKnownValues":37,"embedType":644},"en",{"type":640,"value":641},"thank_you","\u003Cp>Thank you!\u003C\u002Fp>",[643],"44261770","V3",{"renderRawHtml":37,"theme":646,"submitButtonText":647,"style":648,"cssClass":660},"sharp","Download Report",{"fontFamily":649,"backgroundWidth":650,"labelTextColor":651,"labelTextSize":652,"helpTextColor":653,"helpTextSize":654,"legalConsentTextColor":655,"legalConsentTextSize":652,"submitColor":656,"submitAlignment":657,"submitFontColor":658,"submitSize":659},"helvetica","100%","#280030","14px","#7C98B6","11px","#33475b","#2B0030","left","#ffffff","12px","hs-form stacked",{"communicationConsentText":662,"communicationsCheckboxes":663,"privacyText":167,"consentToProcessText":667,"type":668},"\u003Cp>From time to time, we'd like to contact you about our products and services, as well as other content that you may find interesting. We'll collect and store your information according to the terms of our \u003Ca href=\"https:\u002F\u002Fwww.wearemiq.com\u002Fprivacy-and-compliance\u002Fprivacy-policy\u002F\" target=\"_blank\">Privacy Policy\u003C\u002Fa>. Click the box below if you'd like to receive content and other information from us:\u003C\u002Fp>",[664],{"required":37,"subscriptionTypeId":665,"label":666},5242954,"I agree to receive other communications from MiQ.","\u003Cp>By clicking submit below, you consent to allow MiQ to store and process the personal information submitted above to provide you the content requested.\u003C\u002Fp>","implicit_consent_to_process","hubspot"]