How to crack the future of TV advertising in Canada
We’ve just released an in-depth report about TV viewing habits in Canada. The headline news? Connected TV (CTV) is...
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Archive
Get to know your CPG shoppers with basket analysis data
Unlock the power of RFM Analysis to boost CPG programmatic media
How to find your most valuable audience on CTV
Content transparency and fraud: Do you know where your CTV ads are really running?
How evolving viewership trends impact your CTV media strategy
Programmatic advertising delivers certainty during uncertain times
Programmatic advertising was designed to deliver results during times of economic uncertainty.
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Simplifying CPG omnichannel marketing
Understanding omnichannel marketing in CPG
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Aligning DTC and HCP approaches in healthcare marketing
5 marketing strategies that CMOs should be paying attention to in 2023
Marketing during a recession with MiQ
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9 questions marketers and media buyers should be asking themselves about marketing during a recession
Marketing during a recession with MiQ
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There’s more to cookieless than Google
Cookieless measurement demands a multi-solution approach
Brand affinity: What it is, why it matters and how to calculate it
How to make better choices and improve ROI with programmatic advertising
Connecting digital and TV data is a winning ticket for political advertisers
How connected TV is transforming media investments in Canada
Creating a custom platform design system to delight users
In plain English, what does a full-stack developer do?
Measuring cross-channel reach across YouTube & Linear TV
A look at near real-time insights of a live campaign using Google’s Ads Data Hub
Programmatic without cookies? It’s possible thanks to data-backed identity graphs
It’s time for love and shopping
ExchangeWire’s TraderTalk TV: MiQ’s Stephen Emsall on making your YouTube money work harder
In plain English: What are data clean rooms? And why should advertisers consider adding them to their tech stack?
Top tips for programmatic success in China
Get to know… the China team
Get to know… the China team
Get to know… the China team
In plain English: What is anonymous data? And how can you use it in programmatic campaigns?
Get to know… the China team
ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic
What is authenticated data? And how can you use it in programmatic campaigns?
ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market
Driving programmatic performance for Indian brands – A look at the campaigns that won three Agency Reporter Front Bencher Awards
by Vidula Ashok, Product and Media Analytics Lead, MiQ
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