Home furnishings retailer ScS wanted to drive sales and optimise its marketing spend by addressing four key challenges:
“The link between store traffic and digital investment has been clear to us over this campaign and justifies continued investment in the channel – especially in MiQ’s leading-edge location technology. “
Sarah Oldroyd, Head of Digital, ScS
MiQ implemented a multi-pronged strategy to help ScS meet its goals:
MiQ deployed a hyper- targeting solution leveraging GPS data to segment and target key users in key categories:
MiQ applied its rich-media creative feature, Engage, to generate awareness amongst highly relevant users at the most opportune time and on the best device.
MiQ used its brand uplift measurement product, Elevate, to accurately capture advertising impact throughout the customer journey.
MiQ calculated uplift amongst ad-exposed consumers visiting its stores by using an ‘always on’ panel of users (Geowave) for accurate footfall attribution.