PROGRAMMATIC LIVE: TV'S NEXT SEASON
PROGRAMMATIC LIVE: TV'S NEXT SEASON
Join us as we turn our attention to all things omnivideo - and reveal new Experian-enriched audience insights built on the UK’s largest, most diverse ACR TV dataset.
At our breakfast event, you’ll tuck into fresh, UK-specific intelligence on how audiences today watch across TV, CTV, YouTube and social. You’ll leave with practical planning and measurement frameworks you can plug straight into your next brief.
Don’t miss out. Secure your place here.
The next season of TV
TV has broken out of the living room, and viewers now move effortlessly between TV, CTV, YouTube and social video. While that fragmentation makes planning harder, it also opens up powerful omnivideo opportunities once you can see every screen in one place. With a year full of major cultural moments on the horizon, there’s no better time to rethink how these channels work together.
At Programmatic Live: TV’s Next Season, you'll see how to:
- Turn fragmentation into a single, connected advantage
- Plan omnivideo around real viewing, not assumptions
- Unlock new Experian-enriched audience insights from the UK’s largest, most diverse ACR TV dataset
- Close the loop from watching to buying
What you’ll take away
A view of the UK’s largest, most diverse ACR dataset and how it underpins smarter omnivideo planning and measurement.
Clear frameworks for omnivideo planning, and planning principles for total video that can plug into existing playbooks.
Practical ways to minimise over‑frequency, and maximise reach and approaches to uncover waste, missed reach and missed revenue.
Sharp, outcome-driven measurement proof points you can lift straight into CMO conversations - turning video performance into clear, defensible business results that prove your marketing is working.
Insights into how big cultural and live moments can drive impact and value when you plan as one connected omnivideo moment, rather than separate buys.
How you can use Sigma - with TV Intelligence and Geo Planner - to map TV, CTV and digital performance region by region, harmonise coverage, cut waste, unlock incremental reach and drive more measurable value from every TV and video pound.
We'll be announcing more speakers very soon!
Not your average
Advanced TV
Not your average
Advanced TV
In the UK, audiences watch video content in many different ways. For example, paid subscription apps is now the top platform choice to watch TV content by over 32% of the British public, with YouTube already the top choice for a further 13% of Brits. On average, Brits subscribe to ~3 streaming services so with so much variety for consumers to pick from, it’s difficult for marketers to create omnivideo campaigns that outperform.
With MiQ, your TV and video campaigns become far from average. We can’t wait to show you how TV Intelligence (within MiQ Sigma) uses our access to the UK’s largest, most diverse ACR dataset, and what that means for you. Spoiler: it means better reach, frequency, intelligence, engagement and performance.
