[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article_whitepaper-tune-in-to-winning-tv-insights-ksa":3,"$fqNuTByDrFK1wZhdfTDad_1Lc2OtOCkgSDtQpM44nugY":132},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17,"is_localised":130,"viewed_lang":131},"aRYM8xoAAEgApEPb","tune-in-to-winning-tv-insights-ksa","\u002Fresources\u002Finsights\u002Ftune-in-to-winning-tv-insights-ksa","article_whitepaper","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=atuwrhEAACoAWeGm&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aRYM8xoAAEgApEPb%22%29+%5D%5D",[],"2025-11-13T16:56:34+0000","2026-01-22T10:15:19+0000",[13],"winning-tv-insights-ksa",[],"en-gl",[],{"title":18,"external_link":19,"slices":21,"author_name":29,"author_position":29,"author_description":29,"author_image":87,"navbar_theme":88,"navbar_type":29,"banner_text":29,"banner_theme":29,"hide_contact":29,"simple_footer":29,"content_sub_group":29,"form_override":89,"contact_formid":29,"contact_title":91,"contact_description":92,"contact_cta":29,"url_form_triggers":93,"category":94,"date":95,"card_image":96,"featured_image":106,"subheadline":38,"hide_from_overview":107,"related_articles":108,"meta_title":109,"meta_description":113,"og_title":117,"og_description":120,"og_image":123,"no_index":130},"Winning TV Insights: KSA",{"link_type":20},"Any",[22],{"variation":23,"version":24,"items":25,"primary":26,"id":85,"slice_type":86,"slice_label":29},"scroll","initial",[],{"form_id":27,"hero_image":28,"hero_video_url":29,"hero_headline":30,"hero_description":35,"headline":40,"copy":41,"hero_background_color":68,"form_background_color":69,"cards_columns":70,"cards":71,"link":72,"mobile_hero_form_cta":29,"stats_headline":73,"stats_description":74,"stats_cards":75,"form_headline":76,"form_headline_size":29,"form_cta":29,"form_cta_closed":29,"ty_headline":77,"ty_caption":78,"ty_content":79,"pdf_link":80,"below_form_text":84},"a2c4170d-c9cd-4950-b337-ee06ed3d4554",{},null,[31],{"type":32,"text":18,"spans":33,"direction":34},"heading1",[],"ltr",[36],{"type":37,"text":38,"spans":39,"direction":34},"paragraph","Tune in to KSA viewers and advertisers",[],[],[42,52,55,58,62,65],{"type":37,"text":43,"spans":44,"direction":34},"In KSA, 87% of people use mobile to stream content, followed by 69% who still watch on TV  - with second screening becoming second nature as 26% of viewers almost always using a second screen. With most Saudi viewers subscribing to multiple platforms, it’s time for marketers to tune in to research and uncover winning strategies.",[45,49],{"start":46,"end":47,"type":48},8,11,"strong",{"start":50,"end":51,"type":48},64,68,{"type":37,"text":53,"spans":54,"direction":34},"Our latest report uncovers all the KSA TV insights you need to come out on top. ",[],{"type":37,"text":56,"spans":57,"direction":34},"You’ll discover:",[],{"type":59,"text":60,"spans":61,"direction":34},"list-item","The latest TV trends.",[],{"type":59,"text":63,"spans":64,"direction":34},"Consumer behaviours, habits and preferences.",[],{"type":59,"text":66,"spans":67,"direction":34},"The top 3 ways to win at Advanced TV in KSA.",[],"gradientRedPink","purple","3",[],{"link_type":20},[],[],[],[],"Thank you!","Tune in to winning\nTV insights (Saudi Arabia)",[],{"link_type":81,"key":82,"url":83},"Web","a8e53c64-5a9b-4c18-b748-120aad742c5b","https:\u002F\u002Fgo.wearemiq.com\u002Fhubfs\u002F2025_Global-Winning-TV-insights-report\u002FTune-in-to-winning-TV-insights-local_Saudi%20Arabia.pdf",[],"text_and_form$6b0c81c7-2bd9-443e-ac14-b895b82bb735","text_and_form",{},"white",{"link_type":90},"Document",[],[],[],"Advanced TV","2025-11-03",{"dimensions":97,"alt":29,"copyright":29,"url":100,"id":101,"edit":102},{"width":98,"height":99},1275,1650,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaRXEYrpReVYa4bX__Tune-in-to-winning-TV-Insights-THUMB-KSA.jpg?auto=format,compress","aRXEYrpReVYa4bX_",{"x":103,"y":103,"zoom":104,"background":105},0,1,"transparent",{},true,[],[110],{"type":37,"text":111,"spans":112,"direction":34},"Going from average to winning (KSA)",[],[114],{"type":37,"text":115,"spans":116,"direction":34},"How marketers can unlock their winning mode with Connected TV insights",[],[118],{"type":37,"text":111,"spans":119,"direction":34},[],[121],{"type":37,"text":115,"spans":122,"direction":34},[],{"dimensions":124,"alt":29,"copyright":29,"url":127,"id":128,"edit":129},{"width":125,"height":126},1600,837,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaAtznPIqRLdaBnPy_Tune-in-to-winning-TV-Insights-Website-UK.png?auto=format,compress","aAtznPIqRLdaBnPy",{"x":103,"y":103,"zoom":104,"background":105},false,"en-gb",{"id":27,"name":133,"createdAt":134,"updatedAt":135,"archived":130,"fieldGroups":136,"configuration":621,"displayOptions":627,"legalConsentOptions":643,"formType":651},"KSA_Winning TV insights_download-form-2025_EX","2025-11-13T12:28:01.713Z","2025-11-13T12:28:41.287Z",[137,146,151,158,163,168,195,601,605,609,613,617],{"groupType":138,"richTextType":139,"fields":140},"default_group","text",[141],{"objectTypeId":142,"name":143,"label":144,"required":107,"hidden":130,"fieldType":145},"0-1","firstname","First name","single_line_text",{"groupType":138,"richTextType":139,"fields":147},[148],{"objectTypeId":142,"name":149,"label":150,"required":107,"hidden":130,"fieldType":145},"lastname","Last name",{"groupType":138,"richTextType":139,"fields":152},[153],{"objectTypeId":142,"name":154,"label":155,"required":107,"hidden":130,"validation":156,"fieldType":154},"email","Work Email",{"blockedEmailDomains":157,"useDefaultBlockList":130},[],{"groupType":138,"richTextType":139,"fields":159},[160],{"objectTypeId":142,"name":161,"label":162,"required":107,"hidden":130,"fieldType":145},"jobtitle","Job title",{"groupType":138,"richTextType":139,"fields":164},[165],{"objectTypeId":142,"name":166,"label":167,"required":107,"hidden":130,"fieldType":145},"company","Company name",{"groupType":138,"richTextType":139,"fields":169},[170],{"objectTypeId":142,"name":171,"label":172,"required":107,"hidden":130,"options":173,"fieldType":194},"company_type_subscribe_form_","Company Type",[174,177,179,182,185,188,191],{"label":175,"value":175,"description":176,"displayOrder":103},"Media Agency","",{"label":178,"value":178,"description":176,"displayOrder":104},"Indie Agency",{"label":180,"value":180,"description":176,"displayOrder":181},"Brand \u002F Direct Advertiser",2,{"label":183,"value":183,"description":176,"displayOrder":184},"Industry Analyst \u002F Partner",3,{"label":186,"value":186,"description":176,"displayOrder":187},"Journalist \u002F Press",4,{"label":189,"value":189,"description":176,"displayOrder":190},"Job Seeker",5,{"label":192,"value":192,"description":176,"displayOrder":193},"Other",6,"dropdown",{"groupType":138,"richTextType":139,"fields":196},[197],{"objectTypeId":142,"name":198,"label":199,"required":107,"hidden":130,"dependentFields":200,"options":444,"fieldType":194},"country","Country",[201,414],{"dependentCondition":202,"dependentField":206},{"operator":203,"values":204},"set_any",[205],"United States",{"objectTypeId":142,"name":207,"label":208,"required":107,"hidden":130,"options":209,"fieldType":194},"state","State\u002FRegion",[210,213,217,221,225,229,233,237,241,245,249,253,257,261,265,269,273,277,281,285,289,293,297,301,305,309,313,317,321,325,329,333,336,340,344,348,351,355,359,363,367,371,375,379,383,387,391,395,399,403,407,411],{"label":211,"value":211,"description":176,"displayOrder":212},"DC",16,{"label":214,"value":215,"description":176,"displayOrder":216},"Alabama","AL",34,{"label":218,"value":219,"description":176,"displayOrder":220},"Alaska","AK",35,{"label":222,"value":223,"description":176,"displayOrder":224},"Arizona","AZ",36,{"label":226,"value":227,"description":176,"displayOrder":228},"Arkansas","AR",37,{"label":230,"value":231,"description":176,"displayOrder":232},"California","CA",38,{"label":234,"value":235,"description":176,"displayOrder":236},"Colorado","CO",39,{"label":238,"value":239,"description":176,"displayOrder":240},"Connecticut","CT",40,{"label":242,"value":243,"description":176,"displayOrder":244},"Delaware","DE",41,{"label":246,"value":247,"description":176,"displayOrder":248},"Florida","FL",42,{"label":250,"value":251,"description":176,"displayOrder":252},"Georgia","GA",43,{"label":254,"value":255,"description":176,"displayOrder":256},"Hawaii","HI",44,{"label":258,"value":259,"description":176,"displayOrder":260},"Idaho","ID",45,{"label":262,"value":263,"description":176,"displayOrder":264},"Illinois","IL",46,{"label":266,"value":267,"description":176,"displayOrder":268},"Indiana","IN",47,{"label":270,"value":271,"description":176,"displayOrder":272},"Iowa","IA",48,{"label":274,"value":275,"description":176,"displayOrder":276},"Kansas","KS",49,{"label":278,"value":279,"description":176,"displayOrder":280},"Kentucky","KY",50,{"label":282,"value":283,"description":176,"displayOrder":284},"Louisiana","LA",51,{"label":286,"value":287,"description":176,"displayOrder":288},"Maine","ME",52,{"label":290,"value":291,"description":176,"displayOrder":292},"Maryland","MD",53,{"label":294,"value":295,"description":176,"displayOrder":296},"Massachusetts","MA",54,{"label":298,"value":299,"description":176,"displayOrder":300},"Michigan","MI",55,{"label":302,"value":303,"description":176,"displayOrder":304},"Minnesota","MN",56,{"label":306,"value":307,"description":176,"displayOrder":308},"Mississippi","MS",57,{"label":310,"value":311,"description":176,"displayOrder":312},"Missouri","MO",58,{"label":314,"value":315,"description":176,"displayOrder":316},"Montana","MT",59,{"label":318,"value":319,"description":176,"displayOrder":320},"Nebraska","NE",60,{"label":322,"value":323,"description":176,"displayOrder":324},"Nevada","NV",61,{"label":326,"value":327,"description":176,"displayOrder":328},"New Hampshire","NH",62,{"label":330,"value":331,"description":176,"displayOrder":332},"New Jersey","NJ",63,{"label":334,"value":335,"description":176,"displayOrder":50},"New Mexico","NM",{"label":337,"value":338,"description":176,"displayOrder":339},"New York","NY",65,{"label":341,"value":342,"description":176,"displayOrder":343},"North Carolina","NC",66,{"label":345,"value":346,"description":176,"displayOrder":347},"North Dakota","ND",67,{"label":349,"value":350,"description":176,"displayOrder":51},"Ohio","OH",{"label":352,"value":353,"description":176,"displayOrder":354},"Oklahoma","OK",69,{"label":356,"value":357,"description":176,"displayOrder":358},"Oregon","OR",70,{"label":360,"value":361,"description":176,"displayOrder":362},"Pennsylvania","PA",71,{"label":364,"value":365,"description":176,"displayOrder":366},"Rhode Island","RI",72,{"label":368,"value":369,"description":176,"displayOrder":370},"South Carolina","SC",73,{"label":372,"value":373,"description":176,"displayOrder":374},"South Dakota","SD",74,{"label":376,"value":377,"description":176,"displayOrder":378},"Tennessee","TN",75,{"label":380,"value":381,"description":176,"displayOrder":382},"Texas","TX",76,{"label":384,"value":385,"description":176,"displayOrder":386},"Utah","UT",77,{"label":388,"value":389,"description":176,"displayOrder":390},"Vermont","VT",78,{"label":392,"value":393,"description":176,"displayOrder":394},"Virginia","VA",79,{"label":396,"value":397,"description":176,"displayOrder":398},"Washington","WA",80,{"label":400,"value":401,"description":176,"displayOrder":402},"West Virginia","WV",81,{"label":404,"value":405,"description":176,"displayOrder":406},"Wisconsin","WI",82,{"label":408,"value":409,"description":176,"displayOrder":410},"Wyoming","WY",83,{"label":412,"value":412,"description":176,"displayOrder":413},"Yukon",105,{"dependentCondition":415,"dependentField":418},{"operator":203,"values":416},[417],"Canada",{"objectTypeId":142,"name":419,"label":420,"required":130,"hidden":130,"options":421,"fieldType":194},"province_region","Province\u002FRegion",[422,424,426,428,430,432,434,436,439,442],{"label":423,"value":423,"description":176,"displayOrder":103},"British Columbia",{"label":425,"value":425,"description":176,"displayOrder":104},"Alberta",{"label":427,"value":427,"description":176,"displayOrder":181},"Saskatchewan",{"label":429,"value":429,"description":176,"displayOrder":184},"Manitoba",{"label":431,"value":431,"description":176,"displayOrder":187},"Ontario",{"label":433,"value":433,"description":176,"displayOrder":190},"Quebec",{"label":435,"value":435,"description":176,"displayOrder":193},"New Brunswick",{"label":437,"value":437,"description":176,"displayOrder":438},"Nova Scotia",7,{"label":440,"value":440,"description":176,"displayOrder":441},"Newfoundland",9,{"label":192,"value":192,"description":176,"displayOrder":443},10,[445,447,450,452,454,457,460,463,466,469,472,475,478,481,484,487,490,493,496,499,502,504,506,508,510,512,514,516,518,520,522,524,526,528,530,532,534,535,537,539,541,543,545,547,549,551,553,555,557,559,561,563,565,567,569,571,573,575,577,580,583,586,589,592,595,598],{"label":205,"value":205,"description":176,"displayOrder":446},13,{"label":448,"value":448,"description":176,"displayOrder":449},"United Kingdom",14,{"label":417,"value":417,"description":176,"displayOrder":451},15,{"label":453,"value":453,"description":176,"displayOrder":212},"Australia",{"label":455,"value":455,"description":176,"displayOrder":456},"Argentina",17,{"label":458,"value":458,"description":176,"displayOrder":459},"Austria",18,{"label":461,"value":461,"description":176,"displayOrder":462},"Belgium",19,{"label":464,"value":464,"description":176,"displayOrder":465},"Brazil",20,{"label":467,"value":467,"description":176,"displayOrder":468},"China",21,{"label":470,"value":470,"description":176,"displayOrder":471},"Chile",22,{"label":473,"value":473,"description":176,"displayOrder":474},"Croatia",23,{"label":476,"value":476,"description":176,"displayOrder":477},"Denmark",24,{"label":479,"value":479,"description":176,"displayOrder":480},"France",26,{"label":482,"value":482,"description":176,"displayOrder":483},"Germany",27,{"label":485,"value":485,"description":176,"displayOrder":486},"Greece",28,{"label":488,"value":488,"description":176,"displayOrder":489},"India",29,{"label":491,"value":491,"description":176,"displayOrder":492},"Indonesia",30,{"label":494,"value":494,"description":176,"displayOrder":495},"Ireland",31,{"label":497,"value":497,"description":176,"displayOrder":498},"Italy",32,{"label":500,"value":500,"description":176,"displayOrder":501},"Japan",33,{"label":503,"value":503,"description":176,"displayOrder":216},"Malaysia",{"label":505,"value":505,"description":176,"displayOrder":220},"Mexico",{"label":507,"value":507,"description":176,"displayOrder":224},"Netherlands",{"label":509,"value":509,"description":176,"displayOrder":228},"New Zealand",{"label":511,"value":511,"description":176,"displayOrder":232},"Philippines",{"label":513,"value":513,"description":176,"displayOrder":236},"Poland",{"label":515,"value":515,"description":176,"displayOrder":240},"Singapore",{"label":517,"value":517,"description":176,"displayOrder":244},"South Korea",{"label":519,"value":519,"description":176,"displayOrder":248},"Spain",{"label":521,"value":521,"description":176,"displayOrder":252},"Sweden",{"label":523,"value":523,"description":176,"displayOrder":256},"Switzerland",{"label":525,"value":525,"description":176,"displayOrder":260},"Thailand",{"label":527,"value":527,"description":176,"displayOrder":264},"Turkey",{"label":529,"value":529,"description":176,"displayOrder":268},"Vietnam",{"label":531,"value":531,"description":176,"displayOrder":272},"UAE",{"label":533,"value":533,"description":176,"displayOrder":280},"Ukraine",{"label":192,"value":192,"description":176,"displayOrder":284},{"label":536,"value":536,"description":176,"displayOrder":304},"Egypt",{"label":538,"value":538,"description":176,"displayOrder":308},"Finland",{"label":540,"value":540,"description":176,"displayOrder":312},"Saudi Arabia",{"label":542,"value":542,"description":176,"displayOrder":316},"Qatar",{"label":544,"value":544,"description":176,"displayOrder":320},"Dubai",{"label":546,"value":546,"description":176,"displayOrder":324},"The Netherlands",{"label":548,"value":548,"description":176,"displayOrder":339},"Republic of Ireland",{"label":550,"value":550,"description":176,"displayOrder":343},"Northern Ireland",{"label":552,"value":552,"description":176,"displayOrder":51},"Colombia",{"label":554,"value":554,"description":176,"displayOrder":362},"MENAT",{"label":556,"value":556,"description":176,"displayOrder":366},"Portugal",{"label":558,"value":558,"description":176,"displayOrder":370},"Guatemala",{"label":560,"value":560,"description":176,"displayOrder":374},"Dominican Republic",{"label":562,"value":562,"description":176,"displayOrder":382},"Bolivia",{"label":564,"value":564,"description":176,"displayOrder":386},"Ecuador",{"label":566,"value":566,"description":176,"displayOrder":390},"Guyana",{"label":568,"value":568,"description":176,"displayOrder":394},"Paraguay",{"label":570,"value":570,"description":176,"displayOrder":398},"Perú",{"label":572,"value":572,"description":176,"displayOrder":402},"Surinam",{"label":574,"value":574,"description":176,"displayOrder":406},"Uruguay",{"label":576,"value":576,"description":176,"displayOrder":410},"Venezuela",{"label":578,"value":578,"description":176,"displayOrder":579},"Costa Rica",84,{"label":581,"value":581,"description":176,"displayOrder":582},"Cuba",85,{"label":584,"value":584,"description":176,"displayOrder":585},"El Salvador",86,{"label":587,"value":587,"description":176,"displayOrder":588},"Honduras",87,{"label":590,"value":590,"description":176,"displayOrder":591},"Nicaragua",88,{"label":593,"value":593,"description":176,"displayOrder":594},"Panamá",89,{"label":596,"value":596,"description":176,"displayOrder":597},"República Dominicana",90,{"label":599,"value":599,"description":176,"displayOrder":600},"Puerto Rico",91,{"groupType":138,"richTextType":139,"fields":602},[603],{"objectTypeId":142,"name":604,"label":604,"required":130,"hidden":107,"fieldType":145},"utm_campaign",{"groupType":138,"richTextType":139,"fields":606},[607],{"objectTypeId":142,"name":608,"label":608,"required":130,"hidden":107,"fieldType":145},"utm_content",{"groupType":138,"richTextType":139,"fields":610},[611],{"objectTypeId":142,"name":612,"label":612,"required":130,"hidden":107,"fieldType":145},"utm_medium",{"groupType":138,"richTextType":139,"fields":614},[615],{"objectTypeId":142,"name":616,"label":616,"required":130,"hidden":107,"fieldType":145},"utm_source",{"groupType":138,"richTextType":139,"fields":618},[619],{"objectTypeId":142,"name":620,"label":620,"required":130,"hidden":107,"fieldType":145},"utm_term",{"language":622,"cloneable":107,"postSubmitAction":623,"editable":107,"archivable":107,"recaptchaEnabled":130,"notifyContactOwner":130,"createNewContactForNewEmail":130,"prePopulateKnownValues":107,"allowLinkToResetKnownValues":130,"embedType":626},"en",{"type":624,"value":625},"thank_you","Thank you","V3",{"renderRawHtml":130,"theme":628,"submitButtonText":629,"style":630,"cssClass":642},"sharp","Download now",{"fontFamily":631,"backgroundWidth":632,"labelTextColor":633,"labelTextSize":634,"helpTextColor":635,"helpTextSize":636,"legalConsentTextColor":637,"legalConsentTextSize":636,"submitColor":638,"submitAlignment":639,"submitFontColor":640,"submitSize":641},"Open Sans","100%","#2B0030","13px","#7C98B6","11px","#33475b","#EA00AD","left","#ffffff","12px","hs-form stacked",{"communicationConsentText":644,"communicationsCheckboxes":645,"privacyText":176,"consentToProcessText":649,"type":650},"\u003Cp>From time to time, we'd like to contact you about our products and services, as well as other content that you may find interesting. We'll collect and store your information according to the terms of our \u003Ca href=\"https:\u002F\u002Fwww.wearemiq.com\u002Fprivacy-and-compliance\u002Fprivacy-policy\u002F\" target=\"_blank\">Privacy Policy\u003C\u002Fa>. Click the box below if you'd like to receive content and other information from us:\u003C\u002Fp>",[646],{"required":130,"subscriptionTypeId":647,"label":648},5242954,"I agree to receive other communications from MiQ.","\u003Cp>By clicking submit below, you consent to allow MiQ to store and process the personal information submitted above to provide you the content requested.\u003C\u002Fp>","implicit_consent_to_process","hubspot"]