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The official music video for Shakira’s World Cup anthem ‘Dai Dai’ surpassed 10 million views its first day on YouTube. ",[],{"type":35,"text":65,"spans":66,"direction":38},"A fan base this fervent won’t simply tune into the tournament. They’ll plan their whole summers around it. And you can become their next obsession.",[],{"type":35,"text":68,"spans":69,"direction":38},"",[],{"type":71,"text":72,"spans":73,"direction":38},"heading2","The consumer spend opportunity",[],{"type":35,"text":75,"spans":76,"direction":38},"If you can’t play like a champion, spend like one, as no one says.  ",[],{"type":35,"text":78,"spans":79,"direction":38},"Upwards of 5 million fans are expected to attend at least one match, which has driven up hotel costs in host cities by north of 300%. ",[],{"type":35,"text":81,"spans":82,"direction":38},"For retailers:",[83],{"start":84,"end":85,"type":86},0,14,"strong",{"type":43,"text":88,"spans":89,"direction":38},"Licensed merchandise sales historically increase by ~25%",[],{"type":43,"text":91,"spans":92,"direction":38},"TV and streaming device purchases jump nearly 39%",[],{"type":43,"text":94,"spans":95,"direction":38},"Nearly 10% of fans plan to buy a new TV for the tournament",[],{"type":35,"text":68,"spans":97,"direction":38},[],{"type":35,"text":99,"spans":100,"direction":38},"Meanwhile, grocery and QSR brands are preparing for a full season of game-day shopping. ",[],{"type":102,"url":103,"alt":32,"copyright":32,"dimensions":104,"id":107,"edit":108},"image","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002FaiG3cweQX7-eWv13_US-WORLD_CUP-stat-1.png?auto=format,compress",{"width":105,"height":106},1467,533,"aiG3cweQX7-eWv13",{"x":84,"y":84,"zoom":109,"background":110},1,"transparent",{"type":35,"text":112,"spans":113,"direction":38},"QSR activity rises 22.6%, and major brands like Domino’s and Wingstop historically see game-day spikes exceeding 40–50%",[],{"type":35,"text":115,"spans":116,"direction":38},"Perhaps most importantly for advertisers:",[],{"type":35,"text":118,"spans":119,"direction":38},"21% of U.S. fans say they’ve tried a new brand because of World Cup exposure.",[120],{"start":84,"end":121,"type":86},16,{"type":35,"text":123,"spans":124,"direction":38},"The inventory abounds, but true influence requires intelligence. ",[],{"type":35,"text":68,"spans":126,"direction":38},[],{"type":71,"text":128,"spans":129,"direction":38},"Attention all over the map",[],{"type":35,"text":131,"spans":132,"direction":38},"World Cup audiences are strewn across their phones, streaming, linear, YouTube, social, stadiums, back to their phones… Their attention is about as steady as the ball in play. ",[],{"type":35,"text":134,"spans":135,"direction":38},"You likely know what they’re watching and across what platforms, but these signals individually don’t amount to much. Unless, of course, you had a tool that could harmonize them.",[],{"type":35,"text":68,"spans":137,"direction":38},[],{"type":71,"text":139,"spans":140,"direction":38},"MiQ Sigma",[],{"type":35,"text":142,"spans":143,"direction":38},"Trained on one of the world’s most connected global datasets, MiQ Sigma helps brands understand what World Cup fans are watching, browsing, and buying in real time. It makes sense of disparate signals by stitching commerce, retail media, behavioral, contextual, and media exposure data into a single intelligent view.",[144],{"start":145,"end":146,"type":147,"data":148},62,71,"hyperlink",{"link_type":149,"url":150,"target":151},"Web","https:\u002F\u002Fwww.wearemiq.com\u002Fsigma","_blank",{"type":35,"text":153,"spans":154,"direction":38},"In play, this translates to:",[],{"type":43,"text":156,"spans":157,"direction":38},"Identifying audiences actively researching travel, merchandise, or streaming services",[],{"type":43,"text":159,"spans":160,"direction":38},"Understanding when consumers are browsing versus ready to purchase",[],{"type":43,"text":162,"spans":163,"direction":38},"Activating across channels dynamically based on live behaviors and signals",[],{"type":43,"text":165,"spans":166,"direction":38},"Optimizing campaigns in real time as fan behavior shifts throughout the tournament",[],{"type":35,"text":68,"spans":168,"direction":38},[],{"type":35,"text":68,"spans":170,"direction":38},[],{"type":71,"text":172,"spans":173,"direction":38},"How brands can activate around the World Cup",[],{"type":35,"text":175,"spans":176,"direction":38},"YouTube Sports Activation",[177],{"start":84,"end":178,"type":86},25,{"type":35,"text":180,"spans":181,"direction":38},"World Cup fandom has found a home on YouTube through match highlights, creator commentary, reaction videos, and short-form sports content.",[],{"type":35,"text":183,"spans":184,"direction":38},"Sigma helps brands drive performance across premium, contextually relevant YouTube sports inventory aligned to tournament engagement.",[],{"type":35,"text":186,"spans":187,"direction":38},"TV extension strategies",[188],{"start":84,"end":189,"type":86},23,{"type":35,"text":191,"spans":192,"direction":38},"Fans watching matches on linear or CTV don’t stop there.",[],{"type":35,"text":194,"spans":195,"direction":38},"Using ACR-driven strategies, marketers can extend messaging beyond the television screen and reinforce campaigns across CTV, digital, social, and mobile. ",[],{"type":35,"text":197,"spans":198,"direction":38},"Real-time proximity and sports sync",[199],{"start":84,"end":200,"type":86},35,{"type":35,"text":202,"spans":203,"direction":38},"Does seeing your favorite player on the field get you in your feels? 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