[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article_blog-trading-across-a-fragmented-ecosystem-in-a-privacy-first-world":3},{"id":4,"uid":5,"url":6,"type":7,"href":8,"tags":9,"first_publication_date":10,"last_publication_date":11,"slugs":12,"linked_documents":14,"lang":15,"alternate_languages":16,"data":17,"is_localised":88,"viewed_lang":121},"Zxf40hoAAEMAxwBO","trading-across-a-fragmented-ecosystem-in-a-privacy-first-world","\u002Fresources\u002Fblog\u002Ftrading-across-a-fragmented-ecosystem-in-a-privacy-first-world","article_blog","https:\u002F\u002Fmiq-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=asj79hYAAC8AQkb8&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Zxf40hoAAEMAxwBO%22%29+%5D%5D",[],"2024-10-22T20:40:52+0000","2026-04-27T16:35:22+0000",[13],"what-can-you-do-now-to-prepare-for-a-cookieless-world",[],"en-gl",[],{"title":18,"external_link":19,"summary":21,"slices":22,"author_name":28,"author_position":28,"author_description":28,"author_image":85,"navbar_theme":86,"navbar_type":87,"banner_text":28,"banner_theme":28,"hide_contact":88,"simple_footer":88,"content_sub_group":28,"hide_on_locale":28,"form_override":89,"contact_formid":28,"contact_title":91,"contact_description":92,"contact_cta":28,"url_form_triggers":93,"category":94,"date":95,"featured_image":96,"thumbnail":103,"featured_description":28,"featured_video":104,"show_updated_on":88,"articles":105,"meta_title":106,"meta_description":110,"og_title":113,"og_description":117,"og_image":120,"no_index":88},"Trading in a Privacy-First Ecosystem",{"link_type":20},"Any",[],[23],{"variation":24,"version":25,"items":26,"primary":27,"id":83,"slice_type":84,"slice_label":28},"default","initial",[],{"anchor_id":28,"title":28,"content":29,"background_color":81,"top_spacing":82,"bottom_spacing":82,"title_color":28},null,[30,34,38,41,44,47,50,61,65,71,76],{"type":31,"text":32,"spans":33},"paragraph","Want to know more about identity and the changes happening in the media industry as advertisers prepare for a cookieless world? ExchangeWire’s Ciaran O’Kane joined Georgiana Haig, product lead for identity at MiQ, on TraderTalk TV to discuss trading across a fragmented ecosystem in a privacy-first world. In the 18 minute episode they discuss:",[],{"type":35,"text":36,"spans":37},"list-item","How this current era of privacy, shaped by infrastructural changes such as ATT and the deprecation of cookies, is making measurement and targeting harder",[],{"type":35,"text":39,"spans":40},"New and historic causes of fragmentation within the open web, the closed web, and beyond",[],{"type":35,"text":42,"spans":43},"How MiQ leverage client data to help them navigate and trade across this fragmented ecosystem.",[],{"type":31,"text":45,"spans":46},"",[],{"type":31,"text":48,"spans":49},"The visual below explains the post-cookie display identity ecosystem that Georgiana talks through in the episode.",[],{"type":51,"url":52,"alt":28,"copyright":28,"dimensions":53,"id":56,"edit":57},"image","https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002F2c725ffa-50fd-4963-945a-41d4c2a652a9_13.jpeg?auto=format,compress",{"width":54,"height":55},1536,804,"ZJ2I2BEAACAAb_8x",{"x":58,"y":58,"zoom":59,"background":60},0,1,"#fff",{"type":62,"text":63,"spans":64},"heading2","What can you do now to prepare for a cookieless world?",[],{"type":31,"text":66,"spans":67},"Audit your situation\nUnderstand where your reliance on outdated identity frameworks lies today. Speak to your partners and develop transition plans with them.",[68],{"start":58,"end":69,"type":70},21,"strong",{"type":31,"text":72,"spans":73},"Get testing\nAuthenticated user data and anonymous solutions are ready for targeting right now. Speak to your MiQ representative to get testing.",[74],{"start":58,"end":75,"type":70},12,{"type":31,"text":77,"spans":78},"Stay informed\nThis is a rapidly evolving topic. Read our blog posts for up to the minute industry perspectives and download our identity ebook – download here >>",[79],{"start":58,"end":80,"type":70},14,"white","None","text_component$8721ea01-e26e-40f7-bcdb-8eeb36ca2d1e","text_component",{},"gradient-dark","full",false,{"link_type":90},"Document",[],[],[],"INDUSTRY WISDOM","2021-05-12T22:00:00+0000",{"dimensions":97,"alt":28,"copyright":28,"url":100,"id":101,"edit":102},{"width":98,"height":99},1024,536,"https:\u002F\u002Fimages.prismic.io\u002Fmiq-website\u002Feae1467d-3699-49d6-8ade-21a38453e4eb_Exchange-Wire-Postcookie-blog.jpg?auto=format,compress","Zer4ghIAACkAteCu",{"x":58,"y":58,"zoom":59,"background":60},{},"\u003Ciframe title=\"vimeo-player\" src=\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F545889852?h=0c48ba7feb\" frameborder=\"0\" allowfullscreen>\u003C\u002Fiframe>",[],[107],{"type":31,"text":18,"spans":108,"direction":109},[],"ltr",[111],{"type":31,"text":32,"spans":112,"direction":109},[],[114],{"type":31,"text":115,"spans":116,"direction":109},"ExchangeWire’s TraderTalk TV: Trading Across a Fragmented Ecosystem in a Privacy-First World",[],[118],{"type":31,"text":32,"spans":119,"direction":109},[],{},"en-us"]