UK, Campaign Tech Award
2026 - Best operational use of AI award
MiQ Sigma:
Award-winning AI-powered advertising technology
Plan, activate, and optimize your programmatic in a single AI-powered layer.
Learn more
Solving today's biggest programmatic challenges
Solving today's biggest programmatic challenges
Unlock all your options in one place
Drowning in data? Dealing with silo after silo? Not anymore.
With Sigma, you get access to the entire data and AI ecosystem. Over 700 trillion signals are visualized, making all your options easy to understand.
Maximize value in the easiest way
It’s never been easier to achieve both efficiency and effectiveness.
Sigma provides a single place to plan, activate and measure. With expert traders driving your campaigns, you’ll achieve your bespoke brand goals.
Experience real results, not hype
It can be hard to know what’s hype, and what’s not. But not anymore.
Now, you can have full visibility of your campaigns. And with Sigma’s unbiased decisioning and automated optimization, guesswork turns into guaranteed performance.
Testing shows Sigma campaigns
return $2.22 in value for every $1 spent
Testing shows Sigma campaigns
return $2.22 in value for every $1 spent
Compared with standard programmatic campaign setups, Sigma also delivers:
0
%
higher conversion rates
0.0
%
more reach per dollar
0
%
lower CPAs
See it to believe it
A single AI-powered layer that brings all your programmatic together
Connectivity
Sigma brings together comprehensive intelligence to reflect your dynamic consumer.
Customization
In the hands of our industry-leading traders, you can reach your audience with flexible strategies.
Decisioning
Sigma makes expert decisioning easy, so there's never any second guessing on your programmatic campaigns.
Access to the largest data and platform partnership ecosystem
Plan
Turn noisy journeys into a single data-rich plan.
Data Spine
View all your media signals in one place. Access a unified and omnichannel view of your consumer, powered by 2.5 PB of data, 700T+ signals and 600+ critical data feeds.
Planning Agent
Enhance your media plan with a simple prompt. Input your campaign goals using natural language and discover more definitive, tailored audience insights for direct activation in minutes.
Activate
Launch omnichannel campaigns across 16+ platforms.
Trading Agent
Activate and optimize media in seconds. Build and launch complex campaigns even faster, with connected intelligence, creative options, and multi-DSP activation in one place.
Gen-AI Omnichannel Audiences
Reach your perfect persona with ease. Quickly build custom audiences or choose from hundreds of thousands of off-the-shelf segments.
Optimize
Continuously improve performance and prove impact.
Total Measurement
Use smarter AI to optimize every aspect of your campaign. Unlock long-term incremental sales growth with an analytics model that works across the entire modern consumer journey.
Intuitive Planning Model
Make the smartest campaign decisions possible. Informed by long-term performance data and 100+ audience and campaign variables, you get a clear view of what's working, what’s not, and where to reallocate spend.
Sigma has powered
more than 40,000
campaigns for 2,300+
advertisers worldwide
Sigma has powered
more than 40,000
campaigns for 2,300+
advertisers worldwide
Even better? These campaigns are winning awards around the world. Sigma is being recognized for it's innovative AI, impactful features and the game-changing results it delivers.
Best adtech platform
2026 - UK, Digiday Media Awards
Best Use of AI in the Workplace
2026 - US, WorkLife Award
AI and marketing model innovation
2025 - China, AI and Martech Business Awards