Research &

insights

The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.

Ebook

Ready to tune in to winning TV insights?

On average, viewers watch nearly 3.5 hours of video content a day, spanning linear TV, connected TV (CTV), YouTube, and other video platforms. With more ways to watch than ever, there are more opportunities for marketers to win big.

To help you activate your winning mode, our global ‘Winning TV insights’ report uncovers:

  • 10 global TV trends.
  • Consumer behaviors, habits and preferences.
  • Advertiser attitudes, budgets and plans.
  • 5 ways to win at Advanced TV.
ALL

Going from average to winning

How marketers can activate their winning mode with Connected TV insights

Quality in programmatic cover

Quality in Programmatic Report

How we achieve the best outcomes for our clients, and make the industry better

Behind the Screens: Advanced TV Report

A global report on Advanced TV

The political media remix: how digital can make political TV buys smarter

Political TV Buys: A Digital Media Remix

How digital can make political TV buys smarter

The recession marketing reboot

Recession Marketing Reboot

How to thrive, not just survive, during times of economic uncertainty

Can your YouTube spend work harder?

Maximising your YouTube campaign ROI with smarter data strategies.