In less than two months, Canada will co-host the biggest live sports event of 2026. Millions of Canadian fans will be watching live on TV, from stadiums and fan parks. It's a unique opportunity for brands to score big on their marketing goals without a sponsorship level investment.

Live sports events fuse passion, culture and commerce:

• 6B global viewership, 48 Teams, 104 Matches (13 in Canada)
• 2 in 5 Canadians are big or casual soccer fans 
• 48% MoM growth in soccer video engagement in the past 6 months in Canada

Download our Playbook for strategies and insights to kickoff your campaign.

What's inside?

• TV viewership and engagement numbers
• Insights on diverse soccer fans in Canada
• Top tactical plays for making an impact across channels
• Success stories to engage fans at game-changing moments

MiQ is your winning edge

We can help you reach soccer fans where they’re watching, browsing, and buying across Connected TV, streaming, social, retail, and DOOH.

Book a call to tell us your marketing goals and our team will reach out with tailored audience insights and activation ideas for your brand.