Global Cannes engagements
The Room
The Room Yacht
Campaign roundtable (UK): From signal to action: how AI is decoding consumer behaviour
Campaign House, Hilton Canopy
MiQ is taking over the Campaign House at Cannes.
Consumer data offers huge potential, but also growing complexity. In this closed-door session moderated by Campaign's editor-in-chief, Gideon Spanier, leading voices from top brands and agencies come together to explore how AI is transforming the way we understand consumer behavior. Discover how cutting-edge technology is turning data into powerful insights, enabling smarter, more strategic decision-making.
Marketecture panel: The consumer intelligence shift: unlocking smarter audience strategy through AI innovation
Atrium, Hôtel Barrière Le Majestic Cannes
The AI revolution in media isn't coming - it's already reshaping healthcare marketing in real-time. As the industry navigates increasing complexity from channel fragmentation, evolving patient behaviors, and heightened regulatory expectations, artificial intelligence is emerging as the connective force restoring clarity, speed, and impact across the marketing ecosystem.
This panel brings together senior marketers, agency partners, and health media innovators, to explore how AI is transforming planning, media buying, and measurement - not in theory, but through real-world, compliant use cases. Together, we'll examine how AI is being used to enhance precision targeting, accelerate speed to market, and improve engagement with healthcare professionals and patients alike - all while maintaining trust and regulatory integrity.
- Marion Hargett (CRO, MiQ)
- Steve Carbone (President, IPG)
- Vinny Renaldi (VP, Media & Marketing, Hershey's)
- Ari Paparo (moderator - CEO, Marketecture Media)
Havas panel: Accelerating culture to adopt AI at scale
Havas Café
Our CEO and Co-Founder, Gurman Hundal, will be taking the mainstage at the Havas Café for a deep dive into the cultural and leadership challenges of AI adoption in large organizations. The discussion will cover how to build an AI-ready culture through communication, education, and collaboration while also focusing on the human and ethical aspects of AI.
Campaign roundtable (US): From vision to action: making AI work in media strategy
Campaign House, Hilton Canopy
Marketing is more fragmented than ever - across channels, platforms, and touchpoints. AI offers clarity, but is it cutting through the noise or adding to it? MiQ and Campaign have gathered an exclusive group of senior marketers and agency leaders to discuss where AI is truly making an impact, and how to turn potential into real progress.
MiQ x Videoweek video series
All week long
MiQ is partnering with Videoweek on a five-part video series to elevate the industry’s compelling voices.
