How do you use the power of omnichannel to drive impact for your rebrand? In this fireside chat session, Goodstuff and MiQ unpack how they turned the TravelPerk → Perk rebrand into a full-funnel omnivideo campaign, built to win over financial decision-makers across the US, UK and DE. 

You’ll see how CTV, YouTube and high-impact display were planned together from day one, with MiQ Sigma fusing B2B segments, intent and TV signals into a single view of who they needed to reach - and where.

You’re sure to leave with a clear blueprint for running your next omnivideo B2B launch – from brief and channel mix through to measurement and internal buy-in.

Viewers don’t switch between TV and digital anymore - they live in an omnivideo world. In a normal week, they move fluidly across live TV, BVOD and CTV apps, big-screen YouTube and social highlights, with major moments (tournaments, finals, reality peaks) simply turning the volume up on behaviour that’s already there.

In this session, we will unpack what this really means for year-round planning, not just the next burst. We’ll explore where brands are over and under-invested across TV, CTV/FAST, YouTube and social; how to balance always-on with planned spikes; and how signals like ACR, OS and device data can quietly steer better decisions on reach, frequency and outcomes. By the end, attendees will leave with a clear, practical view of what ‘good’ omnivideo looks like for the next 12 months - and how to stress-test it when the big cultural moments hit.