Agenda

October 8 - 9

Wednesday, October 8

7:00 AM - 9:00 AM

Breakfast

Start the morning strong with breakfast and freshly brewed coffee, setting the perfect tone for a day of inspiration and collaboration.

9:00 AM - 9:30 AM

Meet and great (Meeting room Louvre)

PART 1

LEVEL SETTING ON LOCAL AND GLOBAL PARTNERSHIP

9:30 AM - 9:35 AM

Introduction and welcome to the offsite

Speakers: Gabriel Scherer and Greg Brown

9:35 AM - 10:15 AM

MiQ / dentsu global partnership introduction

Speakers: Abby Kemp and Kevin Clapson

10:15 AM - 10:35 AM

2025 recap and review

Speakers: Yanina Sabha and and Eric Tourtel

10:35 AM - 11:15 PM

Panel: MiQ's and dentsu's future vision of the LATAM partnership

Moderator: Guilherme Assumpçao
Panelists: Eric Tourtel, Greg Brown, Juan Pedro Cormack, Cristian Figoli and Yanina Sabha

11:15 PM - 11:30 PM

Break

PART 2

GROWING PROGRAMMATIC SOV IN LATAM

11:30 PM - 12:00 PM

Survey and market feedback

Speakers:
Andrés Afanador, Paola Maximo, Viviana Maurman, Federico Tuci and Cristian Figoli

12:00 PM - 12:45 PM

Scene setting on programmatic and mythbusting barriers to programmatic

Speakers: Charlie Alvarez and Rossana Zappellini

12:45 PM - 1:00 PM

How MiQ have increased programmatic SOV for clients

Speakers: Abby Kemp

1:00 PM - 2:00 PM

Lunch

PART 3

DRIVING BETTER OUTCOMES FOR PROGRAMMATIC VIA MiQ CAPABILITIES

2:00 PM - 3:10 PM

Driving better outcomes for programmatic via MiQ Sigma

Speakers: James Miesner

3:10 PM - 3:25 PM

Break

3:25 PM - 3:40 PM

Driving better outcomes for awareness campaigns via MiQ

Speakers: Charlie Alvarez

3:40 PM - 4:00 PM

Driving better outcomes for performance via MiQ

Speakers: Rossana Zappellini

4:00 PM - 4:30 PM

Spotlight on Growth Solutions

Speaker: Kevin Clapson and Greg Brown

4:30 PM - 5:00 PM

Discussion and close for the day

Moderator: Luis Arvizu

5:00 PM - 6:30 PM

Free time

6:30 PM - 8:00 PM

Tequila tasting experience

8:00 PM

Dinner at Prime Steak Club

Thursday, October 8

7:00 AM - 9:00 AM

Breakfast

9:00 AM - 9:30 AM

Heading to meeting room BAJEL

PART 1

CLIENT CHALLENGES DEEPDIVE

9:30 AM - 9:45 PM

Welcome back and recap of day 1

Speakers: Eric Tourtel

9:45 AM - 10:05 AM

Spotlight: Great client work and case studies

Speakers: Abby Kemp

10:05 AM - 10:20 AM

Introduction to workshops

Speakers: Nicolas Hoyos

10:20 AM - 11:00 AM

Client challenges

11:00 AM - 11:15 AM

Break

11:15 AM - 12:00 PM

Client workshops

12:00 PM - 12:30 PM

Presentations and group discussion

12:30 PM - 1:00 PM

Offsite wrap up

1:00 PM

Lunch