The role of TV has shifted, and it’s reshaping how audiences interact with it. The average American spends nearly 5 hours a day watching TV, and with over 80% of households using streaming services, viewing habits are transforming fast. But here’s the catch: only 44% of US viewers engage with ads while watching video. For marketers, that means rethinking strategies and seizing the biggest opportunities before competitors do.

Our latest report uncovers all the US TV insights you need to come out on top.

You’ll discover:

• The major TV trends sweeping the States.
• How viewer behavior is shifting, and why audiences are even harder to target.
• How advertisers are responding, and what that means for channels and spend.
• The most effective strategies to win big on YouTube, social and commerce.

Ready to win big at TV? Download the report now.