TV advertising has changed out of all recognition. Nowadays, TV is a multichannel, multiplatform, multi-device conundrum that’s vital for marketers to solve. And key to the solution is building a YouTube strategy that works.

In this short ebook you’ll find out:

• Why linear TV and YouTube have more similarities than you might think, especially when fitting them into your wider marketing plans.
  
  
• The major challenges with YouTube, and how they all stem from a lack of insights.
  
  
• How you can use YouTube API data to get more out of your spend on the platform and connect those insights to the rest of your strategy.