Politics

Make a greater impact with omnichannel programmatic

How can programmatic help candidates and causes win?

MiQ helps political candidates, political organizations, and advocacy groups reach more voters and impact public opinion through real-time data capabilities, omnichannel activations–including OTT and CTV, and award-winning service.

DSP agnostic

Activate on desktop, mobile, OTT, pre-roll, display and audio.

Access highly targeted, premium inventory no matter where you need to reach your voters.

White glove service

MiQ supports 250+ political advertisers every cycle, with a shared focus on delivering exceptional results and service. Our award-winning political team, headquartered in DC, is battle-tested and ready to go.

Voter file data and beyond

Voter file data is a must, but identifying the right voter often extends beyond the file.

Access real-time viewership data to know when and where to find your audience and what messaging will move them to act.

Regulation experts

Our team has the expertise to navigate the ever-changing legislation and regulation surrounding the digital political minefield, while ensuring your campaigns maximize efficiencies.

Meet Advanced TV

MiQ’s proprietary Advanced TV technology allows political advertisers to leverage the largest and most diversified TV data footprint to power smarter planning, activation, and measurement. Our expert programmatic traders combine human insight with artificial intelligence to provide clarity and performance in an extremely fragmented environment.

Analyze your TV buy

Understand frequency of exposure, geographic delivery and overall reach for your own, your allies, or your opponent’s TV buy.

Conquest opponents’ buy

Identify and reach voters who have already been exposed to your competitor.

OPTIMIZE FREQUENCY

Of those exposed to your own TV messaging, identify under-served audiences and reach them with digital to increase overall campaign efficacy.

We are Reed Awards 2026 finalists

MiQ has been named as a finalist in all 3 categories submitted for the Reed Awards:

Innovation in Online Ad Measurement > Priorities USA
Best Use of Online Targeting -- State Legislative Campaign > Duff PAC / Push
Best Use of Online Targeting – Gubernatorial Campaign Category > Sherrill / MVAR

Check out these award winning case studies.

Reaching New Voters in a Small Electorate

By leveraging our TV data footprint, the largest and most diverse in the industry, MiQ optimized frequency, expanded reach, and exclusively targeted a Super PAC's custom file of likely primary voter households.

Boost Voter Reach with MiQ’s Multi-ID, Multi-DSP Approach

How MiQ’s advanced data onboarding increased voter reach by 53%.

Optimizing media efficiency with Advanced TV

In the heated 2023 Mississippi gubernatorial race, MiQ collaborated with Brandon Presley, the Democratic candidate, to revolutionize his political advertising strategy.

From big tobacco to banned tobacco

How MiQ used smart programmatic strategies to help San Francisco Kids ban the sale of candy-flavored tobacco.

From underdog to mayor

How we helped Lori Lightfoot become the mayor of Chicago with smarter programmatic strategies.

A tight, female-only race for governor

How MiQ helped Democratic incumbent Gretchen Whitmer win the first female-only, and very tight, race for Michigan governor against Republican opposition Tudor Dixon.

An election year like no other

Here’s how tapping into rich, connected digital and TV data helped GMMB, the Biden presidential campaign, to reach and influence voters in key battleground states effectively.

What we do

The political media remix:

How digital can make political TV buys smarter

It’s difficult to overstate how much the political and social landscapes have changed over the last few years. We have seen a massive shift in people’s behavior and consumption, and the way in which political campaigns have historically mobilized needs to adapt to meet voters where they are now. Download our whitepaper to learn more about the shifting political TV landscape.

Our channels

OTT

Engage voters with premium digital placements, including YouTube, to compliment linear TV campaigns.

Display

Deliver key messages to your target audience on their most visited sites for general awareness.

Pre-roll

Place your ad before your target users’ desired content to have a more engaged and interested audience.

Audio

Reach your audience across top radio stations and premium music platforms online.

Native

Access premium, scalable video inventory via our partnerships with major DSPs.

Desktop

Continue to yield a high ROI, conversion path, and engagement from users.

DOOH

Make sure your campaign is being seen at the right time, by the right people, and in the right place.

Mobile

Users are rarely without their phones, advertiser reach is far more vast and relevant with this highly engaged user.

Creative built to engage TV audiences

MiQ has an in-house creative team and partnerships that offer a diverse range of CTV creative formats, including overlays, wraps, full screen ads and more.

Melissa Kurstin

MANAGING DIRECTOR

Melissa Kurstin is a veteran in the Advertising Technology industry for 12 years working to understand clients needs and drive product development to meet those needs. Over the last 10 years, Kurstin has opened and managed two separate offices in the Greater DC area. Currently, she oversees a team of 21 in the hub of U.S. politics.

Jesse Contario

REGIONAL VICE PRESIDENT

Jesse Contario is Director of Politics and Advocacy at MiQ where he focuses on leveraging unique insights and data access to help political campaigns run more efficient and impactful media efforts. In recent years, campaigns Contario has led have won multiple awards for leveraging new data sources to identify and persuade voters.

Mackenzie Pino

SALES DIRECTOR

MacKenzie is the Director of Politics and Advocacy at MiQ where she leads the sales team providing strategic recommendations to clients up and down the ballot. With nearly a decade of experience in politics, data analytics, and advertising across digital and traditional media, she focuses on fueling data-driven strategies for some of the biggest names in politics, advocacy, and nonprofits. MacKenzie resides in Washington, DC with her husband and dog

Nate Turner

SENIOR ACCOUNT EXECUTIVE

Nate brings over 10 years of digital experience and has been a trusted advisor to numerous campaigns over the last four cycles. Over those years, he has consulted and advised for some of the top races in programmatic media, data, and insights strategy including leading advocacy and public affairs issues. When he’s not chatting all things digital or spending time with his family you will probably find him on the golf course.

Drew Knepley

Account Executive

Drew Knepley has 6 years experience in the political advertising industry selling linear TV, CTV, and programmatic. A graduate of Chapman University with a BA in Political Science, Drew is an avid hiker and fly fisherman, and enjoys traveling, concerts, and playing the drums.

Ben Taber

Account Executive

Ben brings nearly a decade of political data, campaign, and digital experience and has worked with many of the biggest campaigns in politics since the 2018 cycle. Over those years he has helped major campaigns be victorious coast to coast and provided steady guidance on the use of data to build optimal strategies to reach key voting blocs. When he's not talking politics he resides in Arlington, Virginia with his wife and cat, though he can be usually found on the soccer pitch where he remains a die-hard Arsenal fan.

Contact MiQ’S political team

For more information about our Political Advertising Terms and Conditions click here.