Campaign Tech Awards
Innovation in Voter Targeting Best AdTech Customer Service
How do we help
campaigns win?
How do we help
campaigns win?
With MiQ Sigma, our award-winning AI-powered advertising technology, campaigns can make sense of today’s complex voter journeys and reach voters wherever they are. Sigma processes 700T signals of data from over 600+ data feeds to decode the modern voter, then activates those insights on 16 platforms across walled gardens and the open web, powering stronger decisions and better results.
SIGMA HAS POWERED
MORE THAN 40,000
CAMPAIGNS FOR 2,300+
ADVERTISERS WORLDWIDE
SIGMA HAS POWERED
MORE THAN 40,000
CAMPAIGNS FOR 2,300+
ADVERTISERS WORLDWIDE
Even better? Political campaigns run through Sigma are sweeping national awards. Sigma is being recognized for its innovative AI, impactful features, and the game-changing electoral results it delivers.
Pollie Awards
Best use of Data and Analytics Best Ad Tech Innovation
Reed Awards
Innovation in Online Ad Measurement
Discover the multiplier effect
For political media teams, balancing strategic demands while managing fragmented platforms, inventory, and reporting adds undue operational complexity. And with 88% of voters reporting feeling ad fatigue, there needs to be a smarter way to execute effectively without adding to the noise.
This report explains how partnering with MiQ is your strategic advantage to make every impression count and come out ahead on Election Day.
Expand channels,
expand voter reach
Expand channels,
expand voter reach
MiQ is the omnichannel intelligence and measurement partner that political advertisers trust to achieve effective reach, prove impact, and move quickly across channels when stakes are highest.
Sigma features
Sigma features
Plan
Our proprietary Cross-Channel Planner uncovers the “why” behind your cross-channel strategy, empowering you to master the balance of reach and frequency across every channel and screen.
Activate
Our political competitive dashboard is designed specifically for campaigns to reach underexposed, competitor, and incremental audiences using ad exposure data.
Optimize
Measure true impact through always-on, holistic reporting across DSPs to reduce friction, prove outcomes, and increase ROI.
See it in action
See it in action
Meet the team
Meet the team
Melissa Kurstin
EVP, US Strategy
Melissa Kurstin is an adtech veteran, having worked the past 12 years to understand client needs and drive product development accordingly. She has opened and managed two separate offices in the Greater DC area. Currently, she oversees a team of 21 in the hub of U.S. politics.
Jesse Contario
REGIONAL VICE PRESIDENT
Jesse Contario is Director of Politics and Advocacy at MiQ, where he focuses on leveraging unique insights and data access to help political campaigns run more efficient and impactful media efforts. In recent years, Contario's campaigns have won multiple awards recognizing their innovative uses of data to identify and persuade voters.
Mackenzie Pino
Director of Politics and Advocacy
MacKenzie leads the sales team in providing strategic, data-driven recommendations for clients up and down the ballot. With nearly a decade of experience across media and analytics, she empowers top political and nonprofit brands. She lives in Washington, DC, with her husband and dog.
Kara Ullman
Political Sales Director
Kara Ullmann is a digital media leader with over 15 years of experience guiding campaigns through the complexities of data-driven advertising. She’s known for building strategic partnerships in competitive political arenas and delivering measurable results. Outside of work, Kara is happily married, a proud mother of two, and enjoys cooking, pickleball, and spending time with her dog Buddy.
Michael O'Brien
Account Executive, Political and Advocacy
Michael brings a broad media perspective to MiQ, having executed cross-channel campaigns for local, congressional, gubernatorial, Senate, and presidential races. Based in D.C., he helps political advertisers navigate a hyper-segmented landscape. Prior to this role, Michael traveled the country as a professional golfer.
Ben Taber
Account Executive
Ben has nearly a decade of experience guiding political campaigns to victory by turning data into strategies that reach the right voters. He lives in Arlington, Virginia with his wife and cat, but this die-hard Arsenal fan can usually be found on the soccer pitch.
Drew Knepley
Account Executive
Drew Knepley has 6 years experience in the political advertising industry selling linear TV, CTV, and programmatic. A graduate of Chapman University with a BA in Political Science, Drew is an avid hiker and fly fisherman, and enjoys traveling, concerts, and playing the drums.