Performance Engine: How it works

Part 1: Sustainability

Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.

In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. We’ve set off on a mission to understand how to minimize these emissions by standardizing measurement. In this short ebook, you’ll learn:

Discover how we predicted

Without our amazing people, we wouldn’t be MiQ. Making sure everyone feels a true sense of belonging is a top priority. Backed up by data and third-party insights, our annual Inclusion, Diversity, Equity and Accountability (I.D.E.A.) Report outlines how we’ve supported our people, and what’s to come.

I.D.E.A. Report 2023

Focusing on making steady progress and becoming even more authentic, inclusion has become something that inspires.

I.D.E.A. Report 2022

Our 2022 I.D.E.A. Report is an honest look at what we’ve achieved, and where we still need to improve.

I.D.E.A. Report 2021

This, our first report, is a step in assessing how we’re doing as a business and where we need to make progress.

I.D.E.A. Report 2021

This, our first report, is a step in assessing.

Podcast

Key features

We support global ad serving and analytics solutions used in the West, and we’ve integrated our Chinese partnerships with MiQ’s technology suite. So you get the reports and insights you need, just like you do everywhere else.

Authenticated and household IDs - logged in or persistent IP-connected data points such as RampIDs, Tapad IDs and UID2.0, or household IDs.
Contextual data which showcases the placement details from the likes of grapeshot, illuma, similarweb, peer39