WIN ON YOUTUBE WITH MiQ
WIN ON YOUTUBE WITH MiQ
YouTube is where the world goes to watch the content they love. When you work with MiQ, you unlock the full potential of YouTube and Advanced TV. Ready to subscribe to a winning strategy?
Not your average YouTube advertising
Place your YouTube advertising buy in expert hands. We have over 13 years of trading experience in Google platforms, and access to all the data you need. So we know how to drive performance and measure what matters to you.
Break down walls and stack up wins
YouTube is a walled garden, but your audience doesn’t see it that way. To them, it’s one of the many apps they use to watch their favorite video content. So how does your YouTube advertising fit in with your wider strategy?
Reach your best audience with winning brand relevance
Increasing your brand relevance is one of the most powerful ways to maximize the impact of your advertising on YouTube. By combining granular YouTube data with our trading expertise, we do just that.
Our AI-powered recommendation engine finds relevant content for your campaigns, all while factoring in historical reach and performance data. Plus, we can boost your campaign on premium and trending content through our industry-leading Pixability partnership.
“Every brand is unique and a cookie-cutter approach just doesn’t cut it. That’s why we’ve harnessed the power of advanced AI to craft YouTube campaigns tailored to your voice and objectives—ensuring your message reaches the right audience every single time.”
Moe Chughtai, Global Head of Advanced TV
Winning creative capabilities
Eye-catching YouTube advertising starts with the right creative. Our in-house creative teams know exactly how to craft compelling campaigns that speak to your audience. Plus, our creative portal allows you to:
- Engage YouTube Shorts viewers with attractive animations
- Personalize your YouTube advertising with dynamic audience targeting
- Drive direct engagement with QR codes and shoppable activations
Total TV Intelligence
Want to see your whole TV strategy in one place? We have the industry’s only complete view of audience, campaign and competitor intelligence across linear TV, streaming and YouTube. You’ll make the most of our TV data set, which happens to be the world’s largest and most diverse. With this, you’ll reach users who are spending less time watching linear TV, engaging them with relevant advertising on YouTube, streaming, and social media.
With MiQ’s TV Intelligence, you can:
- Balance your frequency and increase reach
- Find undiscovered audiences by demographic, market, and the content they’re watching
- Understand your competitor’s YouTube advertising strategy.
Tech that triumphs
Our Automatic Content Recognition (ACR) data makes advertising on YouTube a winning part of your omnichannel TV strategy. With powerful data from our TV and digital partners, we can supercharge campaign planning, insights, audience targeting and measurement.
- YouTube insights: coverage across 100M+ channels daily on YouTube, powered by Pixability
- TV viewership: rich, deterministic viewership and exposure data collected from TV screens via ACR
- Granular segmentation: detailed demos, life-stage and affinity traits for audience targeting
- Content targeting: bespoke inventory curation using our AI Recommendation Engine
