Advanced TV
How marketers can activate their winning mode with Connected TV insights
234 million people in the US are already watching Connected TV (CTV). In the UK, video impression share has soared by 18.7%, while 78% of Australians are streaming content, and 59% of Canada is exposed to advertising-based video on demand (AVOD).
If these figures sound impressive, that’s because they are. And with so many more ways to connect to your best audience with CTV, it’s more important than ever to deliver campaigns that win.
Our new Advanced TV reports cover insights from the US, the UK, Australia and Canada. Inside, you’ll discover: