dentsu Ignition
dentsu Ignition
This event brings together dentsu brands and MiQ teams for a week of innovation and collaboration. Together, we’ll make the programmatic industry better and shape the Algorithmic era.
Discover all the information you need to get the best out of the week. We’ll continue to update this page, so please keep checking in.
A challenge is a real-world problem you want to solve. The only caveat is that all ideas need to support the dentsu Algorithmic Era theme, and help drive towards a fully addressable, shoppable and accountable media ecosystem. Guided by you and our market team members, our Center of Excellence experts will understand what you’re trying to achieve and plan the best strategy together with you. Then, it’s about harnessing MiQ Sigma in the most powerful way - bringing AI and human intelligence together. (Our technology is built by our own award-winning teams, so they know their way around pretty well.)
Who will be there?
This is a bespoke event just for dentsu brands. To generate a competitive environment where everyone creates positive outcomes, 6 teams (made up of 2 from Carat, 2 from denstu X, and 2 from iProspect) will take part, each bringing an advertiser.
From MiQ’s side, you can expect to meet our global leaders, plus our tech, product and solutions experts. It’s a great chance to collaborate, and beat the other brands. To make things even better, the winning idea will be built out past the event.
To be in with the best chance of lifting the trophy, take a look at the judging criteria and get in the winning mindset. The competition starts now…
1. Idea (50%)
Your idea clearly solves a real advertiser challenge.
2. Innovation (30%)
Your solution is original and aligns with key themes of the Algorithmic Era.
3. Impact (20%)
Your proposal has the potential to make the industry better, and your presentation encourages everyone to support your vision.