Success stories

This is not the first time we’ve welcomed clients to our Center of Excellence. In 2024, we hosted Spark24, bringing clients and teams together for an immersive experience focused on collaboration, innovation, and real-world problem solving. Spark24 showcased the power of our CoE as a space where ideas are ignited, partnerships are strengthened, and meaningful solutions take shape.

What is Spark24?

Spark24 brings the industry together to innovate, learn and solve business challenges. As the most collaborative competition in the programmatic industry, Spark24 isn’t your average global event. It’s a chance for everyone to: 

  • Solve business challenges in 24 hours
  • Attend future-facing thought leadership sessions
  • Get to know our tech and data partners 

Previous hack success

At our most recent hackathon hosted at the Center of Excellence, we brought together four dentsu teams from across three different regions for an immersive, high-energy collaboration. The week was marked by innovation, teamwork, and a healthy spirit of competition as teams worked together to develop impactful solutions. Watch the video to see the energy, creativity, and collaboration in action.