MiQ Commerce: A first-to-market solution for CPG marketers that ties brand media to in-store sales

MiQ, a leading programmatic specialist has partnered with NielsenIQ (NIQ), a leader in consumer intelligence to introduce a groundbreaking solution within its MiQ Commerce suite, uniquely designed for CPG brand advertisers. Through the integration of NIQ’s robust retail sales data, MiQ Commerce now offers advertisers the ability to directly connect in-store sales to marketing efforts, delivering an unprecedented view into campaign effectiveness.

What MiQ Commerce Delivers to CPG Advertisers:

• Localized Sales Insights: MiQ Commerce provides cross-retailer point-of-sale data at the forward sortation area (FSA) level, allowing brands to pinpoint precisely where sales are occurring.
• Comprehensive Market Coverage: With data covering 90% of Canadian CPG sales, brands gain a full picture of their performance – as well as insights into competitor performance – across the Canadian market.
• Tailored Shopper Audiences: Advanced shopper audience profiling enables brands to customize ads based on purchase frequency, recency, and consumer spend.

Leveraging MiQ’s audience media insights, behavioral analysis, and omnichannel programmatic activation, MiQ Commerce does more than deliver data – it empowers brands to unlock new growth opportunities. Here’s how MiQ Commerce is changing the game:

• Holistic Consumer Journey Insights: Brands can combine data on what consumers are watching, browsing, and purchasing, obtaining a comprehensive view of each stage in the consumer journey.
• Seamless Cross-Channel Attribution: Through integrated storytelling across CTV, OLV, YouTube, Display, and Social channels, MiQ Commerce provides advertisers with cross-channel attribution reporting that links online engagement to offline sales.
• Forward-Looking Campaign Intelligence: With actionable insights to inform future campaigns, brands are able to anticipate market trends, keeping them ahead of the competition.

A recent MiQ report highlights Canada’s thriving CTV landscape, revealing that 67% of Canadian adults watch CTV, and 40% use a second screen while viewing. This significant insight represents an optimal chance for brands to deliver cohesive, cross-platform narratives to connect with consumers more effectively.

However, simply appearing on multiple platforms is not enough; a true omnichannel strategy is essential to prevent ad repetition and fragmented reporting. MiQ Commerce is designed to ensure brands connect with audiences seamlessly, without overwhelming consumers or duplicating reach.

Success Stories Backed by MiQ Commerce: Video Case Study Link

Brands have already achieved notable outcomes with MiQ Commerce. In one case, a major CPG advertiser aimed to measure the impact of digital media on in-store pretzel sales during the holiday season. Using MiQ Commerce’s programmatic omnichannel capabilities and Day Zero insights, MiQ helped the brand reach 330,000 households with only a 6% overlap with existing customers. The outcome was a 30% increase in both sales revenue and units sold across major retailers. In contrast, competitors saw stagnant or declining sales, as the MiQ client’s market share surged.

For More Information

Brands looking to drive smarter growth today can reach out to MiQ Digital to learn more about MiQ Commerce and its potential to elevate campaign effectiveness and market impact.

For any questions, please contact our Head of Commerce, darius@miqdigital.com