Explore our blog for latest insights

News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.

Aug 112026

DATA DISCOVERIES

How to use CTV measurement to prove the positive impact of TV

How to use CTV measurement to prove the positive impact of TVread more
Jul 152026

DATA DISCOVERIES

Making the industry better: we put MiQ Sigma to the test

Making the industry better: we put MiQ Sigma to the testread more
Jun 52026

DATA DISCOVERIES

The largest global marketing moment of the decade

The largest global marketing moment of the decaderead more
May 122026

DATA DISCOVERIES

Buying: Shopping online has never been easier

Buying: Shopping online has never been easierread more
May 72026

DATA DISCOVERIES

Browsing: The death of doomscrolling?

Browsing: The death of doomscrolling?read more
Apr 302026

DATA DISCOVERIES

Watching: How multi-screen habits are shaping CTV advertising

Watching: How multi-screen habits are shaping CTV advertisingread more
Apr 92026

LIFE AT MiQ

Powered by people and tech — MiQ took center stage at the Digiday Awards

Industry recognition means more when it reflects the impact we have on clients, on innovation, and o...

Powered by people and tech — MiQ took center stage at the Digiday Awardsread more
Mar 262026

INDUSTRY WISDOM

AI and campaign insights

AI and campaign insightsread more
Tech Blog

We’re talking tech

Get the inside scoop on what topics our people are passionate about in the programmatic industry. You can learn what skills, technologies and processes we use at MiQ that go into delivering high performance programmatic campaigns.

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Programmatic advertising 101: the process, tech and people

Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.

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Inclusive targeting in programmatic advertising

With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.

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Case study: MiQ Builds Cookieless Identity Graph Solution on AWS

AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.

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