Not your average opportunity

Boost Mobile were running both TV campaigns and digital campaigns, but they didn’t know how well they were working together. To find out the impact of linking their TV and digital strategy, and what that means in terms of online conversions, the telecoms company came to MiQ.

Not your average solutions

Our Advanced TV solution was the natural choice to help bridge the gap between TV and digital for Boost Mobile.

Vizio TVs

Our Advanced TV solution uses data opted-in Vizio TVs to help measure and identify the uplift in site visitations and engagement rates. Using this information, we could see who has seen a Boost Mobile TV ad, been retargeted with a Boost Mobile digital ad, and then visited the Boost Mobile site.

Cross-device capabilities

Using our cross-device capabilities, Boost Mobile found that site visitations and engagements were significantly higher with a combined TV and digital strategy, rather than with digital only.

Not your average outcomes

• 1.35x more site visits with TV plus digital compared to digital only
• 1.3 times more site engagement after increasing the average impressions served per user by 1.6
• 18% more quality site traffic with TV plus digital compared to digital only.