Not your average opportunity

UKTV is a British multi-channel broadcaster across streaming and linear TV. They wanted to increase awareness for their content, while also increasing linear viewership of their latest title, ‘Gemma & Gorka’. So, they came to MiQ.

Not your average solutions

MiQ’s Advanced TV solutions were perfectly placed to help UKTV achieve their goals.

Connected Audiences

Our Connected Audiences solution is the most diverse and accurate audience dataset in the market. So, using a postcode scoring system and custom bidding scripts to fuel our geo-contextual strategy, we built custom data sets of various online and offline behaviors to find UKTV’s target audience.

TV Intelligence

Leveraging our innovative TV Intelligence solution, we were able to analyze the viewing habits of over 2m connected TV (CTV) devices in the UK. This allowed us to segment every postcode in the UK into ‘heavy’, ‘medium’, ‘light’, and lapsed users. We then targeted the latter.

YouTube Channel Recommender

To ensure contextual relevance to this audience, we utilized our unique YouTube Channel Recommender to identify the most relevant channels and videos aligning with ‘Gemma & Gorka’.

Not your average outcomes

• 256% increase in linear TV viewership (Channel W’s most successful linear launch of the year)
• 17% VTR increase above benchmark for 15” Trueview
• 87% VTR increase above benchmark for 30” Trueview
• 88% average play time in seconds vs benchmark
• 38% average view time in seconds vs benchmark
• 134% APM (attention per 1000 impressions) score vs benchmark.