Discover how a partnership between MiQ, LiveRamp and PMG achieved campaign wins for Omni Hotels & Resorts.
As one of the premier hospitality leaders in North America, Omni Hotels & Resorts wanted to find a way to drive bookings through tailored engagement while adjusting to the changing cookie landscape. Omni Hotels & Resorts looked to securely leverage its first-party data in a privacy-first way, enhancing direct bookings and shifting away from traditional cookie-based advertising methods.
To achieve their goal, we needed a partnership that was far from average. Collaborating with Google, PMG and LiveRamp, MiQ facilitated a secure and private way to leverage customer data.
PAIR
Display and Video 360’s Publisher Advertising Identity Reconciliation (PAIR) enabled MiQ to reach customers via DV360 using targeted advertising without sharing sensitive identifiers.
LiveRamp
LiveRamp’s Authenticated Traffic Solution was used to encrypt and connect customer and publisher data, a prerequisite for using PAIR. This helped us to enhance ad relevance and effectiveness, ensuring that the messaging resonated with the intended audience without compromising privacy.
“Omni Hotels & Resorts possess a wealth of robust first-party data, coupled with an unwavering commitment to privacy-first practices. This commitment drove our enthusiastic collaboration for a groundbreaking campaign, working with PMG and MiQ to leverage the latest advancements in cookieless solutions from Google’s Display & Video 360 and LiveRamp.”
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