Not your average opportunity

As one of the premier hospitality leaders in North America, Omni Hotels & Resorts wanted to find a way to drive bookings through tailored engagement while adjusting to the changing cookie landscape. Omni Hotels & Resorts looked to securely leverage its first-party data in a privacy-first way, enhancing direct bookings and shifting away from traditional cookie-based advertising methods. 

Not your average solutions

To achieve their goal, we needed a partnership that was far from average. Collaborating with Google, PMG and LiveRamp, MiQ facilitated a secure and private way to leverage customer data.

PAIR

Display and Video 360’s Publisher Advertising Identity Reconciliation (PAIR) enabled MiQ to reach customers via DV360 using targeted advertising without sharing sensitive identifiers.

LiveRamp

LiveRamp’s Authenticated Traffic Solution was used to encrypt and connect customer and publisher data, a prerequisite for using PAIR. This helped us to enhance ad relevance and effectiveness, ensuring that the messaging resonated with the intended audience without compromising privacy.

Not your average outcomes

• 4x increase in conversion rates compared to traditional cookie-based targeting methods
• Successful delivery of targeted advertising campaigns using first-party data in a privacy-compliant way
• Enhanced customer engagement.