Not your average opportunity

MX Player, an Indian over-the-top (OTT) media player with over 280m global users wanted to drive awareness for their new reality show, Lock Upp.

This prison-based reality show saw contestants compete to earn basic necessities and, eventually, their freedom. They wanted personalized creatives to display impactful messages to the right audience to generate buzz about the new show before it launched.

Not your average solutions

To get people talking about Lock Upp, MiQ provided our in-house Dynamic Creative Optimization (DCO).

DCO

Our DCO capabilities delivered multiple different messages from various contestants to the audiences according to their interests.

Dynamic rules

We set up dynamic rules for each of the contestant creatives. For example, users interested in reality and talk shows were shown different creatives to those interested in comedy shows. We were then able to reach Google audiences and create precise audience segments for the client.

Not your average outcomes

• 180 creative variants activated in fewer than two weeks
• 1.75x better campaign performance than non-dynamic creatives.