“We’re seeing viewing habits change in the UK – people are streaming content now more than ever, resulting in more fragmentation and silos when planning, activating and measuring TV. That’s why it’s integral for media buyers and planners to prove the effectiveness of incremental reach, and that’s exactly what we did with MiQ for this campaign. We showcased the benefit of combining both digital and linear for a holistic TV strategy – working in tandem to ensure we’re providing the best solution and savings for our client”