MiQ Sigma Study Shows Major Gains in Reach, Conversion and Cost-Efficiency Across 4 Key Industries

New York and London – December 2, 2025 – MiQ, a global programmatic media partner, today announced the results of a comprehensive performance study demonstrating the power of MiQ Sigma, its recently released AI-powered platform trained on the world's most connected data set. Sigma brings together data, technology, and campaign workflows, applies advanced AI to make smarter marketing decisions, and fundamentally shifts how brands and advertisers connect with consumers in today's fragmented digital landscape.

This study was designed to test how well media campaigns using Sigma performed versus campaigns placed using common digital advertising tools. The results found uplift across every vertical, channel, and key performance metric in the study.

• CPG: 15% higher incremental reach and 14% lower cost per incremental to linear reach, targeting potential new customers in the pet food market with a focus on brand awareness.
• Media & Entertainment: 132% higher conversion rate and 57% lower cost per acquisition, for a streaming company looking to grow users without increasing spend.
• Retail: 27% uplift in click-through rate and 21% lower cost-per-click focusing on commerce performance for a brand looking to increase brand recognition.
• Travel: 23% faster conversion after the first impression and 7% higher unique converters for every dollar spent for a marketer looking to capture quality leads, increase ticket bookings.

MiQ Sigma’s proprietary AI-powered optimization features allowed traders to make smarter, real-time decisions on what to activate, scale, or pause.

“Sigma applies advanced watching, browsing, and buying data—combined with powerful trading tools—to continuously improve targeting and efficiency through a fully data-driven, partner-agnostic optimization approach. Because these capabilities draw on a vast ecosystem of data and trading intelligence that can be applied across—and layered on top of—standard DSP platforms, our agency clients achieve deeper performance gains and measurable impact beyond what other tech partners can deliver,” said Tom Richards, SVP, Global Product, MiQ. “What’s more, we believe you can’t have effective AI without the human intelligence needed to build, direct, monitor, and interpret it. Our AI strategy is designed not to replace people but to amplify our talent and empower employees to do more. This project demonstrates how humans and AI will continue to work hand-in-hand—because while AI can be complex, it will complement rather than replace human judgment over time.”

“The testing data demonstrates the increased success our traders are having working on the Sigma platform,” said Rachel Foskett, VP Product Marketing, MiQ. “Our product, trading and marketing teams collaborated closely to test, learn, and prove how MiQ Sigma can elevate campaign performance across every metric that matters to our clients.” This was a true collaboration across teams, and we’re looking forward to continuing rigorous testing of Sigma’s evolving capabilities, ensuring each new feature meets the needs of today’s marketers navigating dynamic market conditions.”

About MiQ

We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.

Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.

Media Contact

Erica Ashner

erica.ashner@miqdigital.com