Smarter programmatic, faster insights, and better outcomes with MiQ Sigma

AI-powered advertising technology that takes your programmatic to The Nth Degree

SOLVING TODAY’s BIGGEST PROGRAMMATIC CHALLENGES

Unlock all your options in one place

Drowning in data? Dealing with silo after silo? Not anymore.

With Sigma, you get access to the entire data and AI ecosystem. Over 700 trillion signals are visualized, making all your options easy to understand.

Maximize value in the easiest way

It’s never been easier to achieve both efficiency and effectiveness.

Sigma provides a single place to plan, activate and measure. With expert traders driving your campaigns, you’ll achieve your bespoke brand goals. 

Experience real results, not hype

It can be hard to know what’s hype, and what’s not. But not anymore.

Now, you can have full visibility of your campaigns. And with Sigma’s unbiased decisioning and automated optimization, guesswork turns into guaranteed performance.

SEE IT TO BELIEVE IT

MiQ Sigma is already proven to achieve outcomes that are off the charts. Initial tests show that Sigma enables:

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better conversion rate

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lower CPA

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data analysis, reduced from 6 hours

Access to the largest data and platform partnership ecosystem

MiQ SIGMA FEATURES

Sigma Intelligence offers you a crystal-clear view as it connects over 700 trillion signals across 300 diverse data feeds, representing over 1.7 billion global audience profiles.

Whether you want to reveal who your perfect audience is, or get a holistic view of your consumer, Sigma’s generative AI personas take the guesswork out of planning and audience development.

It’s all possible because our trading agent is trained on the reasoning ability of three leading LLMs, monthly data from 6,000 programmatic campaigns, and rich, tacit trader knowledge.

Previously, activating audiences across diverse formats, channels and DSPs typically took around 6 hours. Now, it takes just 30 seconds.

It gives you - and our traders - full visibility of what’s working, and what can be improved. Maximum ROI can be achieved in minimum time.

MiQ Sigma outperforms average programmatic every time

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Benefits that go
above and beyond

As programmatic has grown, so has proliferation, fragmentation and bias. That’s exactly what MiQ Sigma solves. Our AI-powered technology gives you the visibility, control, speed and performance you need to achieve the best programmatic outcomes.

Agnostic platform and data connections span the entire advertising industry, providing scale and usability like never before.

AI technology, built on the 3 leading global LLMs and trained on 15 years of MiQ trading expertise, unlocks unique insights and recommendations.

Industry-first functionality allows traders to generate personas, build audiences and create campaigns... all within a single platform.

SMARTER PROGRAMMATIC STARTS HERE

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