MiQ Sigma:
Award-winning AI-powered advertising technology

Plan, activate, and optimize your programmatic in a single AI-powered layer.

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Solving today's biggest programmatic challenges

Unlock all your options in one place

Drowning in data? Dealing with silo after silo? Not anymore.

With Sigma, you get access to the entire data and AI ecosystem. Over 700 trillion signals are visualized, making all your options easy to understand.

Maximize value in the easiest way

It’s never been easier to achieve both efficiency and effectiveness.

Sigma provides a single place to plan, activate and measure. With expert traders driving your campaigns, you’ll achieve your bespoke brand goals. 

Experience real results, not hype

It can be hard to know what’s hype, and what’s not. But not anymore.

Now, you can have full visibility of your campaigns. And with Sigma’s unbiased decisioning and automated optimization, guesswork turns into guaranteed performance.

Testing shows Sigma campaigns

return $2.22 in value for every $1 spent

Compared with standard programmatic campaign setups, Sigma also delivers:

0

%

higher conversion rates

0.0

%

more reach per dollar

0

%

lower CPAs

See it to believe it

A single AI-powered layer that brings all your programmatic together

Connectivity

Sigma brings together comprehensive intelligence to reflect your dynamic consumer.

Customization

In the hands of our industry-leading traders, you can reach your audience with flexible strategies.

Decisioning

Sigma makes expert decisioning easy, so there's never any second guessing on your programmatic campaigns.

Access to the largest data and platform partnership ecosystem

Plan

Turn noisy journeys into a single data-rich plan. 


Data Spine 

View all your media signals in one place. Access a unified and omnichannel view of your consumer, powered by 2.5 PB of data, 700T+ signals and 600+ critical data feeds. 

Planning Agent 

Enhance your media plan with a simple prompt. Input your campaign goals using natural language and discover more definitive, tailored audience insights for direct activation in minutes.

Activate

Launch omnichannel campaigns across 16+ platforms. 


Trading Agent

Activate and optimize media in seconds. Build and launch complex campaigns even faster, with connected intelligence, creative options, and multi-DSP activation in one place. 


Gen-AI Omnichannel Audiences

Reach your perfect persona with ease. Quickly build custom audiences or choose from hundreds of thousands of off-the-shelf segments.

Optimize

Continuously improve performance and prove impact.  


Total Measurement

Use smarter AI to optimize every aspect of your campaign. Unlock long-term incremental sales growth with an analytics model that works across the entire modern consumer journey. 


Intuitive Planning Model

Make the smartest campaign decisions possible. Informed by long-term performance data and 100+ audience and campaign variables, you get a clear view of what's working, what’s not, and where to reallocate spend.

Sigma has powered

more than 40,000

campaigns for 2,300+

advertisers worldwide

Even better? These campaigns are winning awards around the world. Sigma is being recognized for it's innovative AI, impactful features and the game-changing results it delivers.

UK, Campaign Tech Award

2026 - Best operational use of AI award

Best adtech platform

2026 - UK, Digiday Media Awards

Best Use of AI in the Workplace

2026 - US, WorkLife Award

AI and marketing model innovation

2025 - China, AI and Martech Business Awards

SMARTER PROGRAMMATIC STARTS HERE

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