Discover how Advanced TV helped Boost Mobile to connect their TV and digital strategies to drive online conversions.
Boost Mobile were running both TV campaigns and digital campaigns, but they didn’t know how well they were working together. To find out the impact of linking their TV and digital strategy, and what that means in terms of online conversions, the telecoms company came to MiQ.
Our Advanced TV solution was the natural choice to help bridge the gap between TV and digital for Boost Mobile.
Vizio TVs
Our Advanced TV solution uses data opted-in Vizio TVs to help measure and identify the uplift in site visitations and engagement rates. Using this information, we could see who has seen a Boost Mobile TV ad, been retargeted with a Boost Mobile digital ad, and then visited the Boost Mobile site.
Cross-device capabilities
Using our cross-device capabilities, Boost Mobile found that site visitations and engagements were significantly higher with a combined TV and digital strategy, rather than with digital only.
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