Effective B2B
Customer Targeting
Spectrum Reach, the advertising sales business of Charter Communications, tapped MiQ to extend the reach of its linear TV campaign and connect with qualified decision makers via CTV and digital media.
With B2B campaigns, qualified reach & frequency are critical metrics in influencing a decision-maker to take an action. MiQ leveraged its massive TV data panel to maximize impact and performance.
Effective B2B
Customer Targeting
Spectrum Reach, the advertising sales business of Charter Communications, tapped MiQ to extend the reach of its linear TV campaign and connect with qualified decision makers via CTV and digital media.
With B2B campaigns, qualified reach & frequency are critical metrics in influencing a decision-maker to take an action. MiQ leveraged its massive TV data panel to maximize impact and performance.
