Not your average opportunity

Spectrum Reach, the advertising sales business of Charter Communications, tasked MiQ with extending the reach of its linear TV campaign and connecting with qualified decision makers. 

They also wanted to complement their linear and omnichannel media with a multiscreen marketing experience using sequential media touchpoints to increase brand recall and drive action.

Not your average solutions

Qualified reach and frequency are critical metrics in influencing a decision-maker to take action, so MiQ leveraged our massive TV data panel to maximize impact and performance.

Automatic Content Recognition (ACR)

Leveraging our ACR data in a privacy-focused way identified business decision makers who had seen their linear TV commercial. We then targeted them with CTV and online video (OLV) ads to create a multichannel marketing experience, and optimize frequency with sequential touchpoints.

Conversely, Spectrum Reach tapped MiQ’s ACR data in a privacy-focused way to identify incremental small and medium sized business decision makers who had not seen their linear TV campaign, and delivered CTV ads to increase qualified reach.

Not your average outcomes

• Increased incremental reach among Spectrum Reach’s key business segment by 34% 
• Delivered TV digital sequential messaging experiences to 44% of qualified households
• 6.91m qualified target households reached
• 239k incremental qualified households reached with CTV who had not seen the linear TV campaign.