Not your average opportunity

Our client, a leading gaming and entertainment company, had a new blockbuster ARPG (action role-playing game) coming out, and they wanted the release campaign to do two really important things.
Firstly, they wanted to discover what their target audience really looked like and get some insight into what they were saying about the new game, and games in general.

Secondly, they wanted to use these insights to attract new gamers to the launch site and drive sales.

Not your average solutions

Our first step was running social sentiment analysis to discover what people were saying, then using these insights in keyword and contextual targeting.

Third-party data

To pull in new gamers, we targeted third-party data segments to help us reach avid gamers and users who were into ARPGs.

Retargeting site visitors

To make sure that we were driving sales, we retargeted site visitors who’d shown some interest and encouraged them with direct response ads. This also helped us to create lookalike audiences to drive sales even more.

Not your average outcomes

• CTRs that were 3.3x higher than the benchmark
• Video click-throughs that were 1.2x higher than the benchmark
• Defined the brand’s “bullseye audience”.