Light up your Holiday campaigns with MiQ

Canadian holiday shoppers are value-led, brand-fluid and well-researched. That creates an opportunity for brands to use digital to reach new prospects, build consideration and drive outcomes with strong price-convenience messaging and personalized offers.

• 47% Canadian consumers plan to shop 1-2 months in advance
• 72% Consumers are likely to use AI for product research and discovery
• 70% Consumers are open to switching brands
  

To win the holiday season, brands must show up in moments that shape buying decisions and streamline the online-to-store journey. 

The new holiday playbook requires planning campaigns with omnichannel audience, brand and competitor intelligence, dynamic media activation with updated Canadian retail data and measuring the impact of media results on sales.

Download our 2026 Canadian Holiday season playbook to unpack the latest shopping trends, campaign strategies and success stories to win the holiday season.

What's inside:

• Canadian holiday season outlook and trends
• Key strategies for Halloween, Black Friday and Christmas
• Success stories on how MiQ delivered sales lift and incrementality for Canadian CPG brands