The AI confidence curve

Whether you love it or hate it, AI is the word on everybody’s lips. And it’s here to stay. So there’s no better time to build our confidence with AI.

Discover the AI confidence curve

In our new global report, we analyze attitudes towards AI from over 3,100 marketers from 16 different countries. Alongside some surprising insights into how our industry is using AI today, what’s stopping us from using it more, and some potential pathways forward, our report also details the benefits of:

Tapping into tech that’s built for purpose

Plugging in campaign measurement

Using a bigger variety of platforms and data

Bringing human know-how together with AI

AI use and future planning by country

Curious? Here's a sneak peek of how the industry feels about AI. On average, just 45% of marketers are confident using AI. But 66% of us currently use it, and 72% of us plan to use it next year. Discover even more powerful data and insights in the report

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